SMS and Podcasting: A Match for Audience Engagement?

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Ask the podcast coach for April 13, 2024.

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There it is. It's that music that means it is Saturday morning.

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It is time for ask the podcast coach where you get your podcast questions

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answered live. I'm Dave Jackson from the school of

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podcasting.com, and joining me right over there is the

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one and only Jim Jim Collison from the average guy dot tv. Jim, how's

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it going, buddy? Greetings, Dave. Happy Saturday morning to you. Always good to

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be back on a beautiful Saturday morning on Ask the Podcast Code.

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It is a beautiful day. It's, we got the old, hey, it's spring.

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We're just kidding. We were still doing that in Ohio. And I'm like, really?

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False all spring. Do not be, yeah, do not be fooled by false.

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Like, what the heck? But, good morning to everyone in the chat

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room. So, I'm glad to see everybody is here,

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which means, if we're gonna take kick into stuff, we're just gonna jump in. It's

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time to get you some coffee, my friend. Let's do it. Alright.

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And of course, that coffee is brought to you by our good friend,

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Mark, over at podcastbranding.co. Here's the

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thing when you think about it. If, you wanna get some

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let's say you're gonna do Fiverr. Right? Well, here's the

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thing. You have to tell the guy at Fiverr what kind of

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artwork to make, and there's only one problem with that. You're not

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a graphic artist. So the you you end up getting

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your idea, which is kinda good, but kinda not. Because, again,

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you're not a graphic artist. And so when you go to Mark and you

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tell him about your show, right, and you can meet with him 1 on 1,

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then the graphic artist comes up with the idea and the brand that

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matches your show. Because if you were a graphic artist, you'd

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be designing your own artwork. Let Mark do that part for you.

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And the other thing is, he does so much more than artwork. Anything,

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again, lead magnets. If you need a whole website, if you need a PDF,

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if you need a logo, everything is in one place. Podcastbranding.co.

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Pick his brain, not yours. Let him do it for you.

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And, of course, big thanks to our good friend a good friend?

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He's our friend. I like Dan. He's my

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friend. Friend. Good friend,

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Dan LeFebvre, over there based on a true story, based on a true story podcast.com.

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This week, they're looking at Lincoln, Apollo 13,

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which is a great movie. I can that's a movie I can come into at

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any point in the, you know, one of those that you find where

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you're like, Yeah, half of it's over. I'm gonna watch the rest of it. So

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Apollo 13, and then the conspirator available

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now. If you need something to listen to this week, try something new based on

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a true story podcast.com. Dan, thanks for your sponsorship.

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And the the beauty of Apollo 13, of course, is you got Tom

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Hanks as an actor, and you've got, Ron

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Howard as a director. And that's that's a pretty winning combination right

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there. It's got Kevin Bacon. How can it, like Right. How how can you go

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wrong with Tom Hanks and Kevin Bacon? Like, those are and what's his

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name? The, Lieutenant Dan is in there too. I always forget.

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That's, that's what he calls him. Lieutenant Dan in another

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movie, right? But, but, it's a, yeah, it's a good, it's a

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good one. It is a good, and they, I think they tried to

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Dan would know, but I think they tried to stay as close to the,

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to the story as possible on that movie. So it was a good one. It

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was a good one. Well, I, last night, I was like, you

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know what? I really I have started my taxes, but I have not finished

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it. Oh, my. Oh, my God. Yeah. Tax. Yeah. And I have a lot of

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things on my plate today. So I know what I'm doing Sunday, but Sunday is

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usually podcast day. But I swear my brain did this

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on purpose. Because I heard I

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interviewed Alban from Buzzsprout.

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Right? And I thought this will be fun. I'll interview, more or less, my competition

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at Libsyn, but I've always said the school of podcasting

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is Switzerland. I tried to I really am friends with everybody. I know Alvin. I

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know Jordan over there. I know Tom and Kevin and the whole crew. I

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know, you know, Todd at Buzzsprout. I know Mark at Captivate.

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And I wanted to interview because Buzzsprout came out with some stuff. Todd's come

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out with a ton of stuff, and I'm like and one of the things that

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really I thought back to the early days, the early days

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of podcasting, where Adam Curry had a show called The Daily Source

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Code. And he would talk about everything in podcasting. And

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then Adam launched a podcast company called Podshow, which later

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turned into Mevio, which later burned through $36,000,000 and went out of

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business. Hence, when when Adam says you

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can't monetize the network, he knows of what he speaks.

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But when Adam started his own show, his own network,

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he quit talking about all things podcasting. And I'm like, I don't

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wanna fall into that trap. So I am interviewing Alban.

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And one of the things they're doing at Buzzsprout in this it's a long way

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to get to the topic is they started using text

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messaging to interact with their audience. Mhmm.

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And so on one hand, being that we're all listening on

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one of these little devices called a phone, that seems to make

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sense. But how much do you think it

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costs to have a service where you can say, hey,

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send us a message. Just text your thoughts to, you know, blah

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blah, some 7 digit number. It's not free.

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I know that. I haven't I haven't priced one of those in a while. I

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know it's weird to think. I mean, text messaging has been around the longest of

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all of these protocols. And you'd think, ah, that there's probably, but I

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think it does. How much is it? I don't know. Did you price it? Yeah.

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I looked at Textly, Slick Text, Project Broadcast, Easy

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Texting, Text p2p, Simple Texting, Norby,

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which sounds some like, some sort of Disney character. You know what I

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mean? Remember he had the guy yeah. And his

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little his little side, you know, person would come along, little

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Norby, TextMagic, forever fan, which was made for

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musicians, because that's what I started doing. I'm like, who else would be

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using this? I'm like, SMS for authors, SMS for musicians,

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click send, and text signal, anywhere

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I'm gonna the one for musicians was was $11, but it was only

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one way. Like, you could blast basically people saying, hey. We're gonna

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be in, you know, Detroit. And so it was anywhere

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from 21 to $39 a month.

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And I was like, that's actually more than most

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email, you know, host things. And so

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I then went down the rabbit hole. So there's my

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spreadsheet as I was doing this. I found this on AppSumo,

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easy text marketing. It's an agency platform.

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So if I wanted to sell my own, you know, texting

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service, I could. And I

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basically, the guy's like, hey. Everybody's getting confused on this stuff. You just need

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to watch these tutorials. Because you basically all it is, it's a front

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end to, a back end of this thing, either

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called Twilio, or you can use I think I went with another service that was

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even cheaper. But I was laughing because, you

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know, as the saying goes, more gear, more problems.

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So I have yet to really set this up, but it turns out, and this

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is kind of a good thing, that if you are,

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going to be sending text messages to people, the

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company you're using to actually, you know, use

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the technology behind the scenes, the technology kinda wants to

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know who you are. And so, I

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had to go through this whole thing, which made me a little nervous. I I

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hate when you have to do this. You have to give them a picture of

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your driver's license. And I was like,

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this makes me nervous, but I really so it was quite the rabbit hole

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of this. So I'm trying it. I'm gonna see, and this is where you always

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have to figure out, like, is it worth like,

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the amount of time it's gonna take this to actually work and cross the

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t and then verify that and get your number and do the thing

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and the hokey pokey, turn yourself around. Is it probably

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in the end, am I gonna go, I should have just spent the $23 a

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month. And so what are your thoughts at all? Just do you think this is

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something because on one hand, it seems like a no brainer. Hey. This should. I

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tried this, by the way, about 5 years ago. I used Slick Text, and

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I was just getting nothing. And all I was doing was saying, like,

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text yada yada yada to this number, and it would auto

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text then and say, hey. Thanks so much for doing this. Here's a link

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if you're on Android to follow. Here's a link on iOS

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if you wanna follow over here. So I was using it to build subscribers, and

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I'm gonna say, maybe 11 people, you know, did

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it, and I was paying, like, $30 a month. And I was like, yeah, this

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is not but that again was pre pandemic. Like, that was

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a while ago. Whenever it's like, hey. This is gonna be the new thing.

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Do you yeah. Uncle Marv is saying $23 a

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month or $23 an hour. No. It was it was a month.

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And for 500 messages, that was the other one,

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that when you get into the $40 a month, that's

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the 1,000 a 1,000 messages a month.

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So, and I was like, And I was just, the whole time, I'm

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like, is this even a good idea? Well,

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I have noticed an uptick in SMS

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advertising now. So when you sign up for people's newsletters,

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like Solo Stove, you know, the, the, you know, Solo,

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they were the first that I saw that really

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started to, to do heavy,

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full scale SMS based marketing. I'm not saying they were the first

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it was just the first one I noticed. And then in the last,

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and I think it's been a year or 2 I've had them, I've subscribed to

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them, but I've noticed more and more of these services that I'm signing

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up for BarrelTap is another one they send me, you know, whiskey

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recommendations and things like that where, where

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SMS is an option when you sign up for their newsletter. And it's annoying.

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Like, I mean, it's the, I get a lot. And my text

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messaging went from almost none to

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dozens a day signing up for these services. And you can stop them

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and block them and all the stuff that you do in email. But I have

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noticed, so it must be working if they're using it.

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I don't SMS has been around forever. I mean, the backbone

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of pagers was SMS. So even before

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cell phones. So we,

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I think if your audience, if you've got a way to do

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it, if you've I mean, I think there's some who

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probably even prefer that to a newsletter, to be honest, to get short

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SMS reminders. They don't like it. They'll just block you, I imagine.

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But Yeah. Because I I thought, like, for those picked up. Yeah.

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Just to, you know, hey, new episode.

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As much as I hate saying on social media saying, hey, a new episode is

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out, That might be use of that, you know. Well,

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it's like it's like anything. Like, so, you know, you you you

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say you purchase one of these services

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text to them. The chances of any of them doing

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anything based on your text, I mean, it's still a very small percentage. I don't,

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I rarely Solo Stove has been sending me texts

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for 2 years. I still haven't bought one of those things yet. Well, here's the

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here's the question. Do you open the text though?

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Sometimes. Yeah. Because that was look. Yeah. It as I went to all

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these different things, they all have the same, like,

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stats. Like, 95% of texts are opened where, you

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know, 38% of emails are open and, you know, x amount, and

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they track they you can track the click and all sorts of fun stuff you

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can do. It's basically email on your phone.

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Okay. Okay. But let you just said, you made a key point. It's

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basically email. So here's gonna be the problem. Sounds cool

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today. Like, Oh, let's go back to SMS. Why?

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Because most people had abandoned SMS. Like, seriously,

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we all moved to Messenger, or we all moved to LinkedIn Messenger,

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or we all moved to Discord or we Slack. We got our own

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things, right? For a while, SMS was abandoned

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from, from marketing and some of those kinds of things.

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Well, I mean, email worked too for a while, but then everybody

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figured out you could spam to it. What's gonna happen to SMS?

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Because you know, this is why we can't have nice things, Jake Jackson.

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Marketers ruin everything. They ruin everything.

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And you just kind of wonder, like, what's gonna happen when that gets to be,

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all of a sudden, you know, people figure things out, and they start spamming you?

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And then when you're, when you're getting 100 texts a day, are you gonna

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pay attention to them? So I think we could be in that same boat

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where this thing really does go. I mean, it works now, because

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we're still, maybe for some people, we're still on the edge of not getting a

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lot of notifications that way. Yeah. I have,

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had a few like, I don't know where I but, Jeff

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mentioned that a lot of places when you sign up for an email now

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or a webinar, you have to give them a phone number. And I'm always like,

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why? But somehow, I had my

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I always use my, whatever you call it, g it's not

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Gmail, Google Voice. I use that number because I can receive

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texts on that. And but I've had already a couple

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political stuff where it's like, we have to move now. They're

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taking the country, blah blah blah. Support so and I'm like, I already know. And

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that's a funny thing. They're tie I don't even know what the candidate is. Like,

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it's not like Biden or Trump or it's just like, you need to do this

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now. The world is going to end. And I'm like, so in

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to their credit, if you text stop, they stop. But I had,

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like, 3, and the I remember there was one I text stop, and the

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other 2 I didn't, and it was like 2 days later, it's like, the world

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is still coming to an end. You have to donate. And I was like, and

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stop to you. So I don't know how they got my

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my number, but I was like, oh, here we go again.

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It it does seem like stop in SMS works better

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than Unsubscribe and email. I unsubscribe to

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dozens of things that still continue, you

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know, to keep coming. Both the Democrats and the Republicans

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send me email on a regular basis. I'm like, Stop, stop, stop. And they

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just don't seem to want to stop. So I'm not sure those, the, it

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seems like maybe the mechanisms on SMS are better for that than they are

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in email. It is, I mean, we have

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a neighborhood, you know, there's a neighborhood app,

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right? You can go to that app and get everybody in the neighborhood. But I

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got a bunch of old guys in my neighborhood who we

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get together on a regular I mean, I'm the youngest, so if that tells you

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anything about how old the neighborhood is, but they all, they've all

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figured out SMS. And that's how we, we communicate with each other in the neighborhood.

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We've just got a group text feature that we use. I

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imagine in podcasting that could work well, if, for some

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the key, Dave, is this, I think, in podcasting: It's

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never about one channel. You have to have a newsletter. You've

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got to have if you're gonna go SMS, you got to have that. You got

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to have the ability to come for people to connect with you on Facebook. You

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should be available on LinkedIn in some kind of way. You should have some

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kind of presence on the other social sites, if you want to. I think

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sometimes we think, I just, as a podcaster, I just want one thing

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to check: Sorry. I mean, you can, you can limit it to 1.

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You're gonna, you're gonna exclude part of your audience if you don't.

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We continue it's funny in business, we think sometimes

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we, the process, we need to make the process easy for us. And oftentimes,

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that makes it difficult for the customer. And difficult, right?

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Right? Difficult equals disappearing. That's just the way it works.

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If it's difficult, they're gonna disappear. You have to make it easy for your

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customer, regardless of how hard it is for you. It that doesn't mean

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it has to be hard for you. It's just sometimes, you need to carry the

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load for your customer. So, so it's

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just we Oh, I don't want 15 things to check. Well, okay,

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that's okay. But guess what? Your audit you might be missing people

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that could have been part of your audience. Yeah. Here's what the chat room

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has to, to say on that. Goo Randy Black, Google

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Voice would be an easy choice for this, and I know I can send texts

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on that. I don't know about I guess if you had people in your contacts,

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you could send I don't know about sending group text, but, he

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says, he'd been using it for years as a means to contact

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parents in my role working in IT for school

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districts to keep my own number secret. Yeah. That's the biggest reason I

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have a Google number. There's there are those people, like, I need to be on

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the phone with you, and I'm like, I'm not giving you my number.

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So, coach Dave said I tried YepText

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several years ago. So that's one I never heard of. Target market was, b to

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c parents, put it on banners, marched in parades,

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and he got very little response on that.

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Rich says, Rich Graham, our v our voice over IP

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service has a SMS built in, and I turned it off

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because of spam. Yeah. Where, coach Dave

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says I stood in front of 800 people and put up a

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Google number on the screen during my presentation, got hundreds of

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replies and subscribers to one speech. So that would be

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I think that would just be scary to give out my phone number. But on

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the other hand, if it's a way to block it, why

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not? And keep in mind, unsolicited text from political candidates and

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groups. Yeah. That's an FCC violation. And last but not

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least, Jim, you just need to talk to Jeff because he says,

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I love my solo stove. Oh, yeah. It's totally

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worth it. He says, this episode was brought to you by.

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I I influenced on Home gadget geeks. I influenced quite a few guys to

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pick up a solo stove, and I never did. I still might. I don't know.

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I'm kinda torn between them. There's a there's a couple other options. So This is

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the one I could not remember. Thank you, Jeff. He said I used

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community SMS for a couple years. Didn't move the needle much, but

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that was pre COVID too because I knew there was one, and I think that's

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it. That might have even been free. Like, it was made for

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schools, and I'm like, well, I'm a school in quotation marks.

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And I just remember the whole time thinking, this can't be right because if I

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remember right, that's the one that was free. And I and my worry is,

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especially with phone numbers, you know, the old saying, if it's free,

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well, then you're the you're the product. And I was like, I

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yeah. I don't want my audience being, you

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know, spammed because they signed up for my SMS tools.

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So I don't know. I will let you know how it because in theory, it

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should be it's like literally a half of a half of a cent

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to send a a text message. And then did

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you do you know what, not SMS, but MMS

311
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is? I did not. MMS

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is I probably do, but It's multimedia. So now

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I can send pictures, and I could send a voice mail, I guess.

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And I was like, alright. Well, we'll see.

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But, that was, I I again, I was

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just laughing because about 15 it's funny

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because I look at that, and I've done all this research, and I'm like, well,

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they say all you need to do is set up Twilio

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or I forget the other one that I actually went with, and then you just

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copy and paste and copy and paste. You do your number, and you register your

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number, and you're good to go. And I was, like, excellent. And I got through

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about 2 steps of those, and that's when you they're, like, oh, before we give

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you a number, we have to make sure who you are. And I was like,

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I am in the rabbit hole, and then I started,

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you know, just going down the the the total even deeper and the

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whole time going, I should be doing my taxes. So that was fun.

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Jeff says community m SMS is the one Gary v

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uses. So which also makes me wonder, this is what I always love

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about Gary v stuff. How much of that company does he own? Because

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I have I forget there was I think he I think at one

331
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point, he owned part of community not community. The other thing that was gonna

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kill podcasting. Oh, crap.

333
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It was that thing, Clubhouse. It it's like a I remember when

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he was all about clubhouse, and then I think it came out that he had

335
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a chunk of that, and I was like, oh, there we go. That's always fun.

336
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Well well, speaking of owning chunks, let's do this, Jeff. Jeff.

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Jim. Different different than blowing chunks? Is that Yes.

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00:21:17,040 --> 00:21:20,884
Definitely. Okay. Oh, good. Okay. Alright. Just So here we go. We're gonna

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do, what is this website about? And, Jim, you get to

340
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figure it out. So here it is. Oh, awesome. It is,

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it's called Flight Story, and there it is. And

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if you're like me, you're like, oh, I know that guy, And you

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00:21:36,205 --> 00:21:39,485
kinda look at it right now, and it's got all these flashy things. It looks

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like a gaming site. You've got, you know, interviewing people.

345
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You got cartoons. Lots of jump cuts.

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Any idea what this is, Jim? It looks like a

347
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service that takes your brand and gets it everywhere

348
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or makes commercials for you, maybe. That is a very

349
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good guess. It is a flight story. The fun thing

350
00:22:01,919 --> 00:22:05,600
is that I have never heard of this

351
00:22:05,600 --> 00:22:08,765
guy. And his name

352
00:22:09,705 --> 00:22:13,065
is do I not have this up on the other page? He was he was

353
00:22:13,305 --> 00:22:16,650
all look like VR stuff. Is that all VR stuff? Well, it's,

354
00:22:17,830 --> 00:22:21,290
first of all, this guy's name, he does diary of a CEO

355
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on, YouTube. And so he's

356
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going to and I promise I'm not gonna fall down. The

357
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YouTube is not a podcast thing. I

358
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I promise. But he's going to help you

359
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promote your YouTube slash podcast

360
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thing. Steven Bartlett. And Steven Bartlett, apparently,

361
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is a big deal in the UK because he's on

362
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the Shark Tank version in the UK. It's called Dragon's

363
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Den, and, apparently, he's one of the guys on there,

364
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And he is yeah. Chris, Chris Stone is saying,

365
00:23:01,245 --> 00:23:05,070
yeah, diary of a CEO. And so, Doctor says,

366
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I watched a lot of UK TV. He's on the UK version of Shark Tank.

367
00:23:08,350 --> 00:23:11,975
Yeah. So, apparently, he is the Mark Cuban of

368
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the UK ish, but I've seen him because he's interviewed

369
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really, like you're like, wow. That's like an a list

370
00:23:19,075 --> 00:23:22,900
celebrity. I'm like, who is this YouTuber that got Bono to come

371
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on a show or whatever, or Lady Gaga, a couple other people? I

372
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was like, wow. And he does really good interviews. He is kinda one of those

373
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guys that, like, wow. This guy did his research, and he it's just

374
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really well researched interviews. And so the fun thing

375
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is his whole thing is about taking your

376
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podcast to the next level. And so we're all

377
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trying to figure out so we go over, and it's all video. And we're

378
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like, oh, we're we're back to the the whole okay.

379
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Really, what he's doing is he's going to take your YouTube channel to the next

380
00:23:55,550 --> 00:23:59,390
level, is what it amounts to. And so I'll be interested to see

381
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here's here's the, I don't know if this is ready for a

382
00:24:03,275 --> 00:24:07,035
power rant, but let me play you a clip of something

383
00:24:07,035 --> 00:24:10,735
here. This does drive me nuts in in terms of accountability.

384
00:24:10,795 --> 00:24:13,600
So what I'm gonna do is, if you go to weekly.podnews.net,

385
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they interviewed some people. So this is James and,

386
00:24:19,420 --> 00:24:22,865
Sam Sethi, James Cridlin, and one of the

387
00:24:22,865 --> 00:24:25,605
companies is called Media Disco,

388
00:24:26,784 --> 00:24:30,005
James Allen, and you're going to hear him. And,

389
00:24:30,410 --> 00:24:33,770
Jim, let's see if you can spot the part that drives me nuts. So this

390
00:24:33,770 --> 00:24:37,290
is we're just gonna roll the whole intro because he has all their guests introduce

391
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themselves. So here we go. It's Friday, 12th

392
00:24:40,995 --> 00:24:44,835
April 2024. The last word in

393
00:24:44,835 --> 00:24:48,355
podcasting news. This is the Pod News Weekly

394
00:24:48,355 --> 00:24:51,960
Review with James Crittlin and Sam Sethi.

395
00:24:52,740 --> 00:24:56,500
I'm James Crittlin, the editor of Pod News. And I'm Sam Sethi, the CEO

396
00:24:56,500 --> 00:25:00,265
of Trufans. In the chapters today, Steven Bartlett launches

397
00:25:00,565 --> 00:25:04,345
Flight Studio. Acast is the number one publisher

398
00:25:04,645 --> 00:25:08,470
globally. And Hi there. It's James Allen here, CEO and

399
00:25:08,470 --> 00:25:12,310
cofounder of Media Disco, and I will be here later to talk to you about

400
00:25:12,310 --> 00:25:16,025
our new platform, Media Disco, and how it can help mid market advertisers

401
00:25:16,025 --> 00:25:19,545
everywhere. Hi. This is Anu Bhardwaj. I'm the founder and CEO of

402
00:25:19,545 --> 00:25:22,905
Sheconomy, and I'll be on a little later to talk about

403
00:25:22,905 --> 00:25:26,550
how Sheconomy is disrupting the world of women,

404
00:25:27,010 --> 00:25:30,790
web 3, and podcasting. Hi. I'm Christiana. Hi. I'm Georgie.

405
00:25:30,850 --> 00:25:33,924
And we'll be coming out later. I'd love to better.

406
00:25:34,945 --> 00:25:38,485
Christiana and Georgie goes, okay. One of these things

407
00:25:38,865 --> 00:25:42,659
doesn't belong here. Right? How hard is it

408
00:25:42,659 --> 00:25:46,360
to get a good microphone? I was like, what? I'm like,

409
00:25:46,500 --> 00:25:49,945
so the guy from media disco, I I am appalled

410
00:25:50,245 --> 00:25:53,845
at, like, people that work in the industry. Like, there's a

411
00:25:53,845 --> 00:25:57,525
show about it's called the I think it's the media

412
00:25:57,525 --> 00:26:01,060
round table, And these are people that work in the advertising

413
00:26:01,280 --> 00:26:05,040
space. And James is on that show, and somebody else will

414
00:26:05,040 --> 00:26:08,845
be there. And there's always that one person thought it was a Zoom meeting

415
00:26:09,065 --> 00:26:12,605
and they're using their build. And I'm like, you work in this space.

416
00:26:12,880 --> 00:26:16,640
You know how and again, you don't have to spend $1,000,000. But

417
00:26:16,640 --> 00:26:20,020
holy cow, that guy sounded like absolute, you know,

418
00:26:20,080 --> 00:26:23,815
cockapoo poo. Get a get a headset, for God's sakes. Like, get

419
00:26:23,815 --> 00:26:27,575
a headset. They think and the, the, the more authority they

420
00:26:27,575 --> 00:26:31,260
have, they think the farther they need to be away from their microphone.

421
00:26:31,260 --> 00:26:34,880
I mean, you're like, you do realize

422
00:26:34,940 --> 00:26:38,160
that you're trying to I hear this, I hear this,

423
00:26:38,895 --> 00:26:42,735
unfortunately, in where I work too is we have people

424
00:26:42,735 --> 00:26:46,174
trying to get across points that are very

425
00:26:46,174 --> 00:26:49,889
important. And you, they're a 1000 miles away, and you're like, I

426
00:26:49,889 --> 00:26:53,730
can't even hear you. When did it, when did it

427
00:26:53,730 --> 00:26:56,955
become so unfashionable just to put a headset on? Or

428
00:26:57,655 --> 00:27:01,255
You don't have to have a microphone just throw the headset on so the microphone's

429
00:27:01,255 --> 00:27:05,000
right there. I just, it's crazy to me for people to

430
00:27:05,000 --> 00:27:08,679
think that's below them or above them, depending on how you see

431
00:27:08,679 --> 00:27:12,335
that. You're like, I just put a headset

432
00:27:12,335 --> 00:27:16,015
on at every, every meeting. I don't care who

433
00:27:16,015 --> 00:27:19,715
it is. You shouldn't be, you know, so inconvenienced

434
00:27:20,580 --> 00:27:24,039
to have because you sound like garbage.

435
00:27:24,580 --> 00:27:28,145
And I tell them that all the time. I'm like, Where are you? Like, they'll

436
00:27:28,145 --> 00:27:31,905
come on, and I'm like, So where's that mic can you bring that microphone closer

437
00:27:31,905 --> 00:27:34,865
to you? And they're like, Oh, I can't even reach it. It's in the other

438
00:27:34,865 --> 00:27:38,679
room. Oh, thanks. Not the problem. Do I sound? But nobody ever tells

439
00:27:38,679 --> 00:27:42,519
me. I I'm like, No, no, no. You sound awful. Like, I

440
00:27:42,519 --> 00:27:45,975
can't, I can barely hear you. And I've, you know, I've got

441
00:27:45,975 --> 00:27:49,655
headphones on. So I don't know, you know, it doesn't mean you need to I

442
00:27:49,735 --> 00:27:53,260
listen, I've got a studio at work, and I got a microphone, and it intimidates

443
00:27:53,260 --> 00:27:56,940
people when I come to regular meetings from the studio, right? They're like,

444
00:27:56,940 --> 00:28:00,620
Oh, ho, yeah. So I set up a little side

445
00:28:00,620 --> 00:28:04,285
area where it's a headset, just a regular headset, and it's kind of, you

446
00:28:04,285 --> 00:28:07,665
can kind of see the side of the studio, right? It's not quite as intimidating,

447
00:28:07,725 --> 00:28:11,440
but it's a headset. In, I have a upstairs office that's got a

448
00:28:11,440 --> 00:28:14,340
standing desk. It's got a headset. People,

449
00:28:15,120 --> 00:28:18,880
put your headsets on. We want to hear you. And I just, again,

450
00:28:18,880 --> 00:28:22,625
the higher up you get, it, during the pandemic, I convinced a bunch of

451
00:28:22,625 --> 00:28:26,305
our executive team to do it. And then as they, as soon as the pandemic

452
00:28:26,305 --> 00:28:30,110
was over, you could see them smashing their headsets like, I'm never

453
00:28:30,110 --> 00:28:33,870
gonna wear this again. What's the deal? Just put

454
00:28:33,870 --> 00:28:37,149
the thing on. You sound a 1000000 times better with it. I don't know. It

455
00:28:37,149 --> 00:28:40,735
messes up my hair. And what's the hair? Pridlin. I still don't know who

456
00:28:40,735 --> 00:28:44,495
this James Pridlin guy. Well, here's here's the thing. Let's do this. This

457
00:28:44,495 --> 00:28:48,000
is here's if you ever wonder what's a good example of an intro.

458
00:28:48,539 --> 00:28:52,320
Right? We're gonna start off. It's Friday, 12th April

459
00:28:52,460 --> 00:28:56,225
2024. It's a new show. That's handy to know how outdated

460
00:28:56,225 --> 00:28:59,445
is this. The last word in podcasting

461
00:28:59,585 --> 00:29:03,045
news. This is the Pod News Weekly Review.

462
00:29:03,265 --> 00:29:07,010
Okay. I have a pretty good under idea of what the show is about. The

463
00:29:07,010 --> 00:29:10,770
last word in podcasting news. With James Cridland and

464
00:29:10,770 --> 00:29:14,550
Sam Sethi. So to answer that question, who are these people?

465
00:29:14,924 --> 00:29:18,605
I'm James Cridland, the editor of Pod News. And I'm So the editor of

466
00:29:18,605 --> 00:29:22,285
Pod News. Okay. Sam Sethi, the CEO of Trufans. In the chapters

467
00:29:22,285 --> 00:29:25,580
today, Stephen We just heard this. Then they go, here's what we're gonna talk about.

468
00:29:25,799 --> 00:29:29,320
That is a good show. I know what the show's about. I know what's coming

469
00:29:29,320 --> 00:29:32,825
on. So if they said, today, we're interviewing somebody

470
00:29:33,045 --> 00:29:36,745
about brand safety and somebody else about

471
00:29:36,885 --> 00:29:39,610
YouTube, and I would be like, you know what? There's nothing in here for me.

472
00:29:39,610 --> 00:29:43,230
And, like, there are when a brand safety is another word that just makes me

473
00:29:43,450 --> 00:29:46,429
throw up in my mouth just a little bit. I'm like, oh, geez. No. It's

474
00:29:46,730 --> 00:29:50,505
it's important. The, well, the thing, that's

475
00:29:50,505 --> 00:29:54,345
both a good and a bad thing in some ways, that you give, you

476
00:29:54,345 --> 00:29:58,040
give away everything, you know, because you may have some listeners,

477
00:29:58,040 --> 00:30:00,940
like you just said, who are like, yeah, there's nothing in here for me. But

478
00:30:01,240 --> 00:30:05,020
I would I would love that because then you just save me 20 minutes.

479
00:30:05,205 --> 00:30:08,965
Yeah. For sure. No. For sure. Yeah. For sure. It's it's well done. If I

480
00:30:08,965 --> 00:30:11,945
just know who James Cridland was, though. There you go.

481
00:30:12,965 --> 00:30:16,760
But Jeff brings up a great point, the amazing Jeff See. The

482
00:30:16,760 --> 00:30:20,460
more famous and rich podcasting guest is, the worse their tech.

483
00:30:20,760 --> 00:30:23,260
Yeah. It that does seem to be there is a

484
00:30:24,595 --> 00:30:28,054
a and it's not fair, dog on it. Double standards drive me

485
00:30:28,595 --> 00:30:32,310
nuts. When I was a teenager, nothing else would make me go

486
00:30:32,310 --> 00:30:36,150
ballistic, and I would start screaming, it's not fair. And my dad would let

487
00:30:36,150 --> 00:30:39,130
me know the world does not revolve around Dave Jackson.

488
00:30:40,265 --> 00:30:43,945
But the fact that celebrities, a, you

489
00:30:43,945 --> 00:30:47,545
know, if we go back to the Kelsey brothers, you know, they can

490
00:30:47,545 --> 00:30:51,290
start off with, you know, advertisement followed by promotion.

491
00:30:51,510 --> 00:30:55,190
It's not an ad followed by ad, which then

492
00:30:55,190 --> 00:30:58,630
talks about in, like, are we ever gonna talk about football or whatever you guys

493
00:30:58,630 --> 00:31:02,424
talk about on this show? And so, you know, but they can do

494
00:31:02,424 --> 00:31:06,184
that. And that's the thing that worries me. They can get away with that because

495
00:31:06,184 --> 00:31:09,810
they're celebrities. So then when They have good content

496
00:31:09,810 --> 00:31:13,490
too. They have really good content. Sometimes, not all the time. Larry

497
00:31:13,490 --> 00:31:17,225
King was pretty awful. But, Well, but I mean, for the

498
00:31:17,225 --> 00:31:20,905
audience that they have Yeah. For who they were talking to. And by the way,

499
00:31:20,905 --> 00:31:24,480
they were good before Taylor Swift. I'm just gonna say that publicly. Before

500
00:31:24,480 --> 00:31:28,100
Taylor, they were a good podcast. For the audience they're trying to reach

501
00:31:28,320 --> 00:31:31,615
and the folks that are listening, they were doing the right I think they were

502
00:31:31,615 --> 00:31:35,315
doing the right thing. What I I mean, that's just crazy. Yeah.

503
00:31:35,375 --> 00:31:39,040
What I love about that is that, like, I

504
00:31:39,040 --> 00:31:42,400
remember, when John Domingo was in the chat room. He's like, I still listen to

505
00:31:42,400 --> 00:31:45,520
the Kelsey brothers, and I agree with everything you said that their intro is a

506
00:31:45,520 --> 00:31:48,684
little bit of a train wreck. But Yeah. Consider John

507
00:31:48,985 --> 00:31:52,684
a huge Philly, Philadelphia Eagles fan.

508
00:31:52,745 --> 00:31:56,480
But even if you're not a Philadelphia Eagles fan, you are getting something you can't

509
00:31:56,480 --> 00:31:59,280
get. I don't know what it's like to be a football player. I don't know

510
00:31:59,280 --> 00:32:02,080
what goes on in the locker room. I don't know what it's like to date

511
00:32:02,080 --> 00:32:05,565
Taylor Swift. You know, you're getting information. You can't get any

512
00:32:05,565 --> 00:32:09,165
place else. So, Chris 30.

513
00:32:09,165 --> 00:32:12,759
30. 30. 30. I mean, like

514
00:32:13,080 --> 00:32:16,440
You know what, listen, you know it's coming. If you don't want to listen to

515
00:32:16,440 --> 00:32:20,105
that stuff I mean, I listen to Windows Weekly, Leo Laporte.

516
00:32:20,585 --> 00:32:24,265
He's got 3 minutes of stuff in the front, you know,

517
00:32:24,265 --> 00:32:26,905
this and this and that and this and that. And I just go, I go

518
00:32:26,905 --> 00:32:30,440
30, 30, 30. And I listen, or still on an ad 30,

519
00:32:30,820 --> 00:32:34,660
still on an ad 30. So I think we can, you know, I

520
00:32:34,660 --> 00:32:37,735
think most podcasters, if they didn't want to listen to it, we have the tools

521
00:32:37,855 --> 00:32:41,455
it's not like we can't skip the ads. So anyways, I

522
00:32:41,455 --> 00:32:44,780
interrupted you. You Well, no, I just, on, when I use

523
00:32:44,860 --> 00:32:48,620
Podurama, one of the things I like about it is you can set it to

524
00:32:48,620 --> 00:32:52,160
start an insane amount of time into the show.

525
00:32:52,325 --> 00:32:55,945
So on Conan O'Brien, I haven't skipped the first 9 minutes

526
00:32:56,405 --> 00:33:00,200
because first there will be ads, and then he will make fun of

527
00:33:00,200 --> 00:33:03,960
his, staff. And I don't I don't find

528
00:33:03,960 --> 00:33:07,160
that funny. It's very you know, I guess if I listen to the show on

529
00:33:07,160 --> 00:33:10,875
a regular basis, I would find that funny, but I'm just like,

530
00:33:10,875 --> 00:33:14,715
look. It says you interviewed Carol Burnett. I would like to

531
00:33:14,715 --> 00:33:18,490
hear Carol Burnett. It's like I just listened to look,

532
00:33:18,490 --> 00:33:22,330
I'm from Akron, Ohio. Lebron James is a very cool guy. He does a lot

533
00:33:22,330 --> 00:33:25,309
for Akron, Ohio. And the

534
00:33:25,875 --> 00:33:29,635
minute he came out with a a podcast again, which turns

535
00:33:29,635 --> 00:33:33,389
out it's just video on YouTube, but it's a podcast. And

536
00:33:33,450 --> 00:33:37,130
10 minutes in, I had not heard the voice of LeBron James. It was

537
00:33:37,130 --> 00:33:40,889
somebody talking about LeBron, and I'm like, yeah. That's not really like, you

538
00:33:40,889 --> 00:33:44,625
lied to me. You said this was a LeBron James podcast. And from

539
00:33:44,625 --> 00:33:48,085
what I understand, if you are a person that plays basketball,

540
00:33:49,000 --> 00:33:52,620
it's amazing. Again, information you can't get any place else

541
00:33:52,840 --> 00:33:56,600
from a definite respected person in the industry of

542
00:33:56,680 --> 00:34:00,265
or, you know, what I guess there's a basketball industry, sports,

543
00:34:00,325 --> 00:34:04,085
etcetera. And, you know, but, I was

544
00:34:04,085 --> 00:34:07,770
just like I was ready to hear it, and it was you know, they

545
00:34:07,770 --> 00:34:10,790
did a cool thing at the very beginning where,

546
00:34:11,570 --> 00:34:14,469
Jim, do you remember any great army jargon?

547
00:34:15,890 --> 00:34:19,715
Like a Yeah. Let's see. Well, FUBAR

548
00:34:19,715 --> 00:34:23,074
is one of those you would say, you know, effed up upon all of

549
00:34:23,554 --> 00:34:27,159
But like a is was there a gun or anything or a part number

550
00:34:28,020 --> 00:34:31,059
or form number, you know, where they're like, well, you had to fill out to

551
00:34:31,059 --> 00:34:34,615
be 27865, you know? Yeah. When when you get

552
00:34:34,615 --> 00:34:38,375
out, it's a DD 214. Yeah. There you go. So There you go.

553
00:34:38,535 --> 00:34:42,055
If if Jane if if James wow. Now I'm very informal with you.

554
00:34:42,055 --> 00:34:45,210
James. But James, hello. Hello. Hello.

555
00:34:46,630 --> 00:34:50,310
Hello, Dave. Yeah. Right. Do I do I sound do I

556
00:34:50,310 --> 00:34:54,054
sound like James Cleveland y'all? But

557
00:34:54,054 --> 00:34:57,494
when you say stuff like that so they did that in that LeBron James show.

558
00:34:57,494 --> 00:35:01,109
They were talking about, you know, you always block on the route

559
00:35:01,109 --> 00:35:04,490
out with the slant this. And I was like, well, again,

560
00:35:05,190 --> 00:35:08,695
unless you're playing basketball, you have no idea what they were doing. So they started

561
00:35:08,695 --> 00:35:11,415
off really good. I'm like, great. Now bring on LeBron, and it was like, nope.

562
00:35:11,415 --> 00:35:14,395
We're just gonna talk about x's and o's some more. And I was like,

563
00:35:15,255 --> 00:35:18,530
alright. Well, what are you gonna do? Yeah.

564
00:35:19,310 --> 00:35:23,090
Jeff, they're talking about ads in the chat room. I think organic

565
00:35:23,150 --> 00:35:26,990
host read ads are way more effective. A show about the best type of

566
00:35:26,990 --> 00:35:30,035
podcast ads would be an interesting one. There is one.

567
00:35:30,734 --> 00:35:34,015
It is and here's again. So they

568
00:35:35,599 --> 00:35:39,140
it's a show I'm I'm looking it up behind the scenes here, and

569
00:35:39,920 --> 00:35:43,484
it's where they listen to an ad and say

570
00:35:43,484 --> 00:35:47,185
it's kinda like the podcast rodeo show for advertising.

571
00:35:48,125 --> 00:35:51,345
And here's the other thing. When you let AI

572
00:35:52,670 --> 00:35:56,430
make your artwork and other people have

573
00:35:56,430 --> 00:36:00,210
let your, you know, done AI,

574
00:36:00,515 --> 00:36:04,355
Everybody's artwork is really starting to look alike. Here's here's, the show.

575
00:36:04,355 --> 00:36:08,195
It's called Ad infinitum, and Ad infinitum is the only

576
00:36:08,195 --> 00:36:11,960
podcast solely focused on audit on audio ads. The

577
00:36:11,960 --> 00:36:15,560
creatives who make them and or the latest thinking that informs

578
00:36:15,560 --> 00:36:19,340
them how the space is evolving and a round of

579
00:36:20,075 --> 00:36:23,755
and a round up of recent audio ads and

580
00:36:23,755 --> 00:36:27,515
analysis by Steve Redwine, VP creative of Oxford

581
00:36:27,515 --> 00:36:31,089
Road. I need to add each episode guest at

582
00:36:31,089 --> 00:36:34,849
infinitum is presented by, of course, Oxford Road, and then a lot of links

583
00:36:34,849 --> 00:36:38,234
that don't go to anything. So it's always great in the description that you're trying

584
00:36:38,234 --> 00:36:42,075
to send people away from the app that you were telling them over and over

585
00:36:42,075 --> 00:36:45,915
to come to. But the here's the thing, I listened to, like, one of

586
00:36:45,915 --> 00:36:49,660
their first episodes, they just have a few out. And they did the whole

587
00:36:49,820 --> 00:36:53,280
it'd be like, hey, we're bringing Jim on. Jim has this amazing

588
00:36:53,500 --> 00:36:57,020
background to talk about audio ads because he's done ads

589
00:36:57,020 --> 00:37:00,615
and stuff and he's very well done. Great. Jim,

590
00:37:00,835 --> 00:37:04,595
tell us a little bit about your story. And I was like, no. Let's hear

591
00:37:04,595 --> 00:37:08,280
some ads and some critiques. Let's go, boys. And I was like, why?

592
00:37:08,420 --> 00:37:11,300
If the guy is on the show, all you have to do is say, Jim's

593
00:37:11,300 --> 00:37:14,975
worked in the advertising space for 30 years. He's got a a

594
00:37:15,115 --> 00:37:18,715
Webby award and a blah blah blah and yada yada. He's worked for this and

595
00:37:18,715 --> 00:37:22,500
Disney and Netflix, and here's his credentials. I don't need to hear

596
00:37:22,500 --> 00:37:26,020
his story. I really do not. I'm so tired of hearing people's stories.

597
00:37:26,020 --> 00:37:29,700
So, so there is one. It's just you know, I've

598
00:37:29,700 --> 00:37:33,515
listened to one episode. It's I did not unsubscribe, but

599
00:37:33,515 --> 00:37:37,275
that may be another one that I start, like, 15 minutes in because

600
00:37:37,275 --> 00:37:41,040
that part was really entertaining. And I'm like, all they need

601
00:37:41,040 --> 00:37:44,560
to do is take their content, in my opinion, and swap

602
00:37:44,560 --> 00:37:48,100
it. Let's start off with the with the ad stuff,

603
00:37:48,345 --> 00:37:51,704
and let's hear about it. And now that this guy's given me some

604
00:37:51,704 --> 00:37:55,484
value, hey, thanks so much for your opinion on those 3 ads.

605
00:37:55,859 --> 00:37:59,700
How did you even get into the advertising space? There you go. Because if I

606
00:37:59,700 --> 00:38:03,320
wanna know who this guy is, I can. But I it says right there,

607
00:38:03,795 --> 00:38:07,635
we solely focused on audio ads. No. You're solely focused

608
00:38:07,635 --> 00:38:10,535
on your guest. I don't care about your guest.

609
00:38:11,075 --> 00:38:14,890
So, yeah, it's always fun. Let's

610
00:38:14,890 --> 00:38:18,650
see. Yes. Was that a mini rant? I I believe it was. So

611
00:38:18,890 --> 00:38:21,210
Does does that mean you have to play the music? I do have to do

612
00:38:21,210 --> 00:38:24,934
that. Now, it's time for a power rat. That

613
00:38:24,934 --> 00:38:28,454
was a power rat. Yeah. Glad we glad we got that figured

614
00:38:28,454 --> 00:38:31,900
out. Well, and Elsie brought this up on

615
00:38:32,119 --> 00:38:35,960
the feed that you have to be careful with

616
00:38:35,960 --> 00:38:39,579
AI. Again, AI will always get you 80% there.

617
00:38:40,105 --> 00:38:43,945
But don't just put something out. So what's happening is

618
00:38:43,945 --> 00:38:47,705
we're uploading files to and I'll just say cast magic. I don't

619
00:38:47,705 --> 00:38:51,540
know. You know, insert AI tool here. And she goes,

620
00:38:51,540 --> 00:38:55,000
it it reads it and blah blah blah. She goes, but it's trying to make,

621
00:38:55,540 --> 00:38:59,135
you know, kind of clickable titles. And in some

622
00:38:59,135 --> 00:39:02,734
cases, is making clickable titles that are not

623
00:39:02,734 --> 00:39:06,575
entirely accurate. And so she said she was listening to a

624
00:39:06,575 --> 00:39:10,349
show, and it was like it given something very

625
00:39:10,349 --> 00:39:13,730
specific, you know, whatever it was, something something specific.

626
00:39:14,029 --> 00:39:17,555
And then she listened to the episode, and the whole time she's like, I'm waiting.

627
00:39:17,775 --> 00:39:21,535
You promised me this. And she goes, and it never came. And

628
00:39:21,535 --> 00:39:24,920
she she really and I would too get upset

629
00:39:25,140 --> 00:39:28,900
because as much as podcasts are free, you

630
00:39:28,900 --> 00:39:32,500
are paying with your time. And I

631
00:39:32,500 --> 00:39:36,325
listened to, the latest episode of the podcast rodeo

632
00:39:36,325 --> 00:39:39,945
show, is this show called something

633
00:39:40,725 --> 00:39:44,440
about being pissed off, whatever it was. And I made about

634
00:39:44,440 --> 00:39:47,640
14 seconds into the show because the guy announced

635
00:39:48,119 --> 00:39:51,640
now the good news, I forget what it was. It was, like, asking question to

636
00:39:51,640 --> 00:39:55,105
somebody. But he started off, and he they were like, hey. And

637
00:39:55,105 --> 00:39:58,224
here's Mike, and he's like, yeah. I'd say something funny here, but I just don't

638
00:39:58,224 --> 00:40:01,410
give a you know? And I was like, well, that's a good way to so

639
00:40:01,410 --> 00:40:05,029
if you don't care about the show, why do you want me to listen?

640
00:40:05,410 --> 00:40:09,235
So but the whole, like, make make sure whatever your

641
00:40:09,235 --> 00:40:12,835
title is, I always say, is kind of a promise to your

642
00:40:12,835 --> 00:40:16,515
audience. It's it's hard on this show because we have 37 topics by the time

643
00:40:16,515 --> 00:40:20,140
we blow through 90 minutes. But somewhere in there, we're gonna talk about

644
00:40:20,140 --> 00:40:23,900
that subject. And then, you know, if you can get to that subject,

645
00:40:23,900 --> 00:40:27,485
the quicker the better. But people are paying with their

646
00:40:27,485 --> 00:40:31,165
time, and, you know, and then, yeah,

647
00:40:31,165 --> 00:40:35,000
Craig from Live Well and Flourish, and AI Goes TO College. So he knows

648
00:40:35,000 --> 00:40:38,760
the thing about AI, says, you need a human in the loop if

649
00:40:38,760 --> 00:40:42,494
you're going to use AI for anything important. And then, Randy

650
00:40:42,494 --> 00:40:45,775
brought up I just heard about this. The FTC has some new guidelines. There's a,

651
00:40:46,494 --> 00:40:50,240
a bill or something going through Congress from some guy, and he

652
00:40:50,240 --> 00:40:54,079
basically just wants disclosure. I know I've heard YouTube, and

653
00:40:54,079 --> 00:40:57,599
I forget the other company, that you basically have to disclose if you're

654
00:40:57,599 --> 00:41:00,905
using AI in anything. Basically, they're they're really

655
00:41:01,065 --> 00:41:04,425
especially with I can only imagine come

656
00:41:04,425 --> 00:41:08,060
November when the the

657
00:41:08,060 --> 00:41:11,360
elections in the US, and I know their elections in Europe as well,

658
00:41:11,980 --> 00:41:15,820
they're it's just gonna be nuts with AI because it it's

659
00:41:15,820 --> 00:41:19,225
usually just, hey. Jim Jones is a poopy butt.

660
00:41:19,445 --> 00:41:23,205
He's, you know, he he actually tore the, you know, tag off

661
00:41:23,205 --> 00:41:26,869
his mattress. You know, all these really horrible things about people and then the The

662
00:41:26,869 --> 00:41:30,390
next steps on ants and kills mosquitoes. That's right. As a

663
00:41:30,390 --> 00:41:34,090
child, Jim Jones burned ants with a magnifying glass.

664
00:41:34,535 --> 00:41:38,295
You know, don't vote for Jim. He hates ants. Yeah. So

665
00:41:38,295 --> 00:41:41,275
I I'm so glad. I really do you watch TV anymore?

666
00:41:41,960 --> 00:41:45,320
I don't know. I really I Not at all. You

667
00:41:45,320 --> 00:41:49,160
know, Rich Rich, wait a minute. We'll switch to gears

668
00:41:49,160 --> 00:41:52,805
here. Jim, Rich wants to know what's your sports opinion

669
00:41:52,865 --> 00:41:56,705
about cold opens? Your hot sports opinion on

670
00:41:56,705 --> 00:42:00,220
cold opens. Will you take a chunk of audio from the episode

671
00:42:00,599 --> 00:42:04,440
and use that as the intro? Here's the thing. That's that is something that

672
00:42:04,440 --> 00:42:08,285
everybody did because everybody did, and nobody

673
00:42:08,285 --> 00:42:12,125
stopped to say, wait. What's the point of an open? And so

674
00:42:12,125 --> 00:42:15,965
my favorite is, like, here's the cold open, and

675
00:42:15,965 --> 00:42:19,650
they're like, today on the, you know, we

676
00:42:19,650 --> 00:42:23,010
love coffee show. And then it's, like, probably a sound

677
00:42:23,010 --> 00:42:26,665
effect. And it's, like, I don't know. I walked in, and I was,

678
00:42:26,665 --> 00:42:29,645
like, maybe. And that's I'm, like, okay.

679
00:42:30,265 --> 00:42:33,325
Did did that make me wanna hear more?

680
00:42:33,780 --> 00:42:37,619
Like, it's or it's like, you know, yeah. And my dad walked in with

681
00:42:37,619 --> 00:42:41,380
a red shirt. And I'm like, I don't care about your dad or his

682
00:42:41,380 --> 00:42:45,095
shirt. And most and here's the thing that got me is people would

683
00:42:45,095 --> 00:42:48,935
listen because they think they're Joe Rogan. They listen to 2 and a half hours

684
00:42:48,935 --> 00:42:52,319
of this rambling nonsense. Wait. Hold on. And now, it's

685
00:42:52,700 --> 00:42:56,540
time for a power rant. So you've just tried to

686
00:42:56,540 --> 00:43:00,380
be Joe Rogan. So you have a 2 and a half hour podcast. You've just

687
00:43:00,380 --> 00:43:03,994
listened to a 150 minutes looking for the golden chunk,

688
00:43:04,535 --> 00:43:08,375
and you finally find this thing where it's like, yeah. And

689
00:43:08,375 --> 00:43:11,349
my bicycle tire was totally weird.

690
00:43:12,130 --> 00:43:15,569
Okay. Here's the show. You're like, wait, what? I guess I'm supposed to wonder how

691
00:43:15,569 --> 00:43:19,165
weird was it. But when all you so you and they're like,

692
00:43:19,165 --> 00:43:22,685
man, podcasting takes a lot of time. Yeah. You just wasted a 180

693
00:43:22,685 --> 00:43:26,285
minutes looking for a 10 second thing when all you have to

694
00:43:26,285 --> 00:43:29,769
do is say, on the show today, I'm talking to Jim

695
00:43:29,769 --> 00:43:33,549
Collison. He makes a living with free software. Wait till you hear about it.

696
00:43:33,849 --> 00:43:37,525
Here's the show. Like, you can do some most

697
00:43:37,665 --> 00:43:41,345
cold opens are horrible. I let me take that back. Not a cold

698
00:43:41,345 --> 00:43:44,724
open because to me a cold open, go listen to the Geologic

699
00:43:44,785 --> 00:43:48,410
podcast. That's my buddy, George Robb. It's a it

700
00:43:48,410 --> 00:43:52,170
has nothing to do with geology. His name is George. People call him Geo,

701
00:43:52,170 --> 00:43:56,015
so it's geologic. And George is a a

702
00:43:56,015 --> 00:43:59,455
heartfelt atheist. So he likes to talk about

703
00:43:59,455 --> 00:44:03,215
science. He has the religious moron of the week, but he often starts off with

704
00:44:03,215 --> 00:44:06,840
a story. And he'll be like, so I'm at the grocery store, and, you

705
00:44:06,840 --> 00:44:09,720
know, I thought about this and that. So it's always he sucks you in, and

706
00:44:09,720 --> 00:44:13,214
he kinda is a decent storyteller. So I did that for a while. I was

707
00:44:13,214 --> 00:44:16,414
doing cold opens where I'd be like, so I went to a bar and blah

708
00:44:16,414 --> 00:44:19,694
blah blah, and then eventually, I would tie it into podcasting. That's what I consider

709
00:44:19,694 --> 00:44:23,110
a cold open. The whole, I'm gonna pull a clip because, well, you

710
00:44:23,570 --> 00:44:27,090
know, Kathie Lee Gifford did on her show, so that's what I must be

711
00:44:27,090 --> 00:44:30,575
doing. Most of the time, they don't accomplish what they want.

712
00:44:30,974 --> 00:44:34,575
What their goal is to get you to wanna hear more. And in my

713
00:44:34,575 --> 00:44:37,855
opinion, they're just, so,

714
00:44:38,335 --> 00:44:41,910
when you could easily just say what's on the show

715
00:44:42,210 --> 00:44:45,590
because the audience trusts you. You're the host

716
00:44:45,970 --> 00:44:49,815
bringing people on. So does that, Jim,

717
00:44:49,815 --> 00:44:53,575
have you ever heard anything of those? Oh, for sure.

718
00:44:53,575 --> 00:44:57,015
No, for sure. Sometimes it works. Sometimes it doesn't. I understand the

719
00:44:57,015 --> 00:45:00,430
intent. Right? The intent is to get some kind of juicy,

720
00:45:00,570 --> 00:45:04,350
like, Oh, I want to hear more, kind of thing. In podcasting,

721
00:45:04,650 --> 00:45:08,435
I am not sure that we need that solid

722
00:45:08,435 --> 00:45:11,895
of a hook all the time, because you subscribe to it. It's not

723
00:45:12,275 --> 00:45:15,955
in a lot of cases, people haven't found it on accident, you know. It's

724
00:45:15,955 --> 00:45:19,440
not, I, you know, if you, if you had a situation where your

725
00:45:19,440 --> 00:45:22,260
podcast was showing up in a bunch of random spots,

726
00:45:23,040 --> 00:45:26,645
and, you know, people, you had 15

727
00:45:26,645 --> 00:45:29,845
seconds to hook somebody, and you want to make sure that first 15 seconds is

728
00:45:29,845 --> 00:45:32,985
the best. Okay. But in, in a lot of cases,

729
00:45:33,770 --> 00:45:37,369
those are your listeners. They're already hooked. They, they're, they pushed

730
00:45:37,369 --> 00:45:41,210
Play because they want to hear you. So can you do Absolutely. Because in

731
00:45:41,210 --> 00:45:44,595
podcasting, you can do anything you want. So that's fine if you want to do

732
00:45:44,595 --> 00:45:48,355
that. Will anybody unsubscribe or stop listening to you because

733
00:45:48,355 --> 00:45:52,010
of it? Maybe Dave. But everybody else, probably

734
00:45:52,010 --> 00:45:55,450
you're fine. Well, and again, this is where skip, skip,

735
00:45:55,450 --> 00:45:59,165
skip, skip. You know? So I don't, and I don't skip past. I've

736
00:45:59,165 --> 00:46:02,605
listened to a few podcasts where they do that. And you just go, Oh, Okay,

737
00:46:02,605 --> 00:46:06,285
well, I'll listen for that, you know, I'll listen for that in the

738
00:46:06,285 --> 00:46:09,460
show or whatever. Where I think,

739
00:46:11,040 --> 00:46:14,800
unfortunately, I've heard it go wrong is not in the content it's in the

740
00:46:14,800 --> 00:46:18,595
volume. Right? They bring it in, and then they

741
00:46:18,595 --> 00:46:21,655
don't level it with the intro. So you get this

742
00:46:22,275 --> 00:46:26,120
really loud clip to begin with. And then all of

743
00:46:26,120 --> 00:46:29,400
a sudden, the intro kicks in, and that's all real smooth and, you know, at

744
00:46:29,400 --> 00:46:33,000
a different level. And so that's where I've heard it go wrong is

745
00:46:33,000 --> 00:46:36,115
that first clip didn't get leveled properly.

746
00:46:37,214 --> 00:46:41,000
And it's like, you know, it

747
00:46:41,000 --> 00:46:44,840
just comes blasting through your speakers. So that, I'd be more concerned about

748
00:46:44,840 --> 00:46:48,620
that if you're gonna, if you're gonna Guys, level your stuff.

749
00:46:48,755 --> 00:46:52,355
Just make sure it's getting leveled. K? I I yeah. It's

750
00:46:52,355 --> 00:46:55,875
it's amazing because I did this thing this

751
00:46:55,875 --> 00:46:59,400
morning, and then I listened to it after I had published it and was

752
00:46:59,619 --> 00:47:03,400
like, wow. That's crap, Dave. What are you doing? And in Hindenburg,

753
00:47:04,180 --> 00:47:07,955
I use a tool called he said trying to bring it up.

754
00:47:08,675 --> 00:47:11,875
I have a mastering track. So in Hindenburg, you have your tracks, and then you

755
00:47:11,875 --> 00:47:15,579
have one that's a master that says, look. Everything's going through here. And so I

756
00:47:15,579 --> 00:47:19,339
just use a plug in called WLM plus, and I don't know oh, hold

757
00:47:19,339 --> 00:47:23,065
on. I'm like, why is it not popping up? Yeah. WOM

758
00:47:23,065 --> 00:47:26,825
plus, and I have a a setting to basically do

759
00:47:26,825 --> 00:47:30,185
it at minus 16. And so it it's like a pretty hard

760
00:47:30,185 --> 00:47:34,000
limiter. And because Hindenburg kind of adjust things when you bring

761
00:47:34,000 --> 00:47:37,760
it in, it does the whole little usually, everything is fine. And so I

762
00:47:37,760 --> 00:47:41,265
just did the rodeo show, but the rodeo show has a dynamic part in the

763
00:47:41,265 --> 00:47:44,464
middle where I go, we'll listen to the episode right after this. And then in

764
00:47:44,464 --> 00:47:47,984
this case, it was a 15 second about my newsletter. And the

765
00:47:47,984 --> 00:47:51,700
newsletter one was way louder than everything else.

766
00:47:51,700 --> 00:47:54,900
And I'm like, oh, you just did, like, you know, you you just broke the

767
00:47:54,900 --> 00:47:58,340
rules, buddy. So I went back in and kinda adjusted all the volumes up, but

768
00:47:58,340 --> 00:48:02,005
I also need to double check. Is it just that I didn't check the

769
00:48:02,005 --> 00:48:05,525
volume of I think the ad just might be too loud, but that's one of

770
00:48:05,525 --> 00:48:09,150
those things. That's when you're doing dynamic stuff, It's and the bad

771
00:48:09,150 --> 00:48:12,349
news is then it's on every episode if your ad is too loud. And that's

772
00:48:12,349 --> 00:48:16,109
why almost every ad I ever do, I run it with that thing on

773
00:48:16,109 --> 00:48:19,375
so that everything's leveled at minus 16 laughs. And,

774
00:48:20,714 --> 00:48:24,315
it's one of those things I say it all the time. Every time I

775
00:48:24,315 --> 00:48:27,950
publish an episode without listening to it, I always regret it. And that was this

776
00:48:27,950 --> 00:48:30,590
morning. I was like, oh, wow. This is a really short show. I can publish

777
00:48:30,590 --> 00:48:33,630
this now. I got time before Ask the Podcast Coach, and then I went to

778
00:48:33,630 --> 00:48:36,590
the website to make it make sure it listened. Well, that ad comes in pretty

779
00:48:36,590 --> 00:48:40,315
quick, and this episode is only, like, 6 minutes long. And I was

780
00:48:40,315 --> 00:48:44,075
like, wow. That's that, like, blew my head off with headphones on.

781
00:48:44,075 --> 00:48:47,780
So, yeah, that's level your stuff. So, also, I I

782
00:48:47,780 --> 00:48:51,540
just to, because I mentioned him, that's my buddy George

783
00:48:51,540 --> 00:48:55,345
Hrab, and it's h r a b. What's cool

784
00:48:55,405 --> 00:48:59,165
is his family, now he was born in the US, but

785
00:48:59,165 --> 00:49:02,650
his parents were from Ukraine. And so George is

786
00:49:02,650 --> 00:49:06,090
hilarious because, a, he does so many

787
00:49:06,090 --> 00:49:09,825
voices. And he used to bring his mom on and

788
00:49:09,825 --> 00:49:13,665
then have her read Jay z lyrics. So he's just, he's just an

789
00:49:13,665 --> 00:49:17,390
entertaining dude. And and just to just to

790
00:49:17,390 --> 00:49:20,910
have us all hold hands and sing Kumbaya. So, obviously, George and I

791
00:49:20,910 --> 00:49:24,589
differ on religious stance as he his is

792
00:49:24,589 --> 00:49:28,175
no and mine is yes. But we're both musicians. We're

793
00:49:28,175 --> 00:49:31,935
both extremely sarcastic and fun and like to talk in odd voices. So

794
00:49:31,935 --> 00:49:34,810
when we get together, we talk about all the stuff we love, and he knows

795
00:49:34,810 --> 00:49:37,770
that I know that he knows that I know that I know that he knows

796
00:49:37,770 --> 00:49:41,290
that. Yeah. We're just not gonna go there because you're not changing my mind, and

797
00:49:41,290 --> 00:49:45,125
I'm not changing his, but we can still have fun and focus on

798
00:49:45,125 --> 00:49:48,885
the things that we do agree on, and I wish more people would do

799
00:49:48,885 --> 00:49:52,345
that. So, yeah, Chris said, loves are your friends.

800
00:49:52,809 --> 00:49:55,869
Yes. Don't ask me what that stands for besides loud,

801
00:49:56,809 --> 00:49:59,369
under freaking sound. I don't know what it

802
00:50:01,465 --> 00:50:05,305
Yeah, but yeah. Universal's gotta be in there somewhere. Yeah. But I know

803
00:50:05,305 --> 00:50:08,905
there's, you know, there's alphonic, there's all sorts of things you can

804
00:50:08,905 --> 00:50:12,750
use to to do that. How are we doing on time? Okay.

805
00:50:12,750 --> 00:50:14,770
So, speaking of

806
00:50:17,205 --> 00:50:20,585
celebrities and such Hold on. Before we go, it stands for loudness

807
00:50:20,725 --> 00:50:24,565
units relative to full scale. You know, that's what I

808
00:50:24,565 --> 00:50:28,150
was gonna guess. You never, like never in a 1000000

809
00:50:28,150 --> 00:50:31,830
years would anyone guess that it's loudness units. What are

810
00:50:31,830 --> 00:50:35,255
loudness units? That's pretty cool. Relative to full

811
00:50:35,255 --> 00:50:38,775
scale. A musician titled that for sure. Or an

812
00:50:38,775 --> 00:50:41,994
engineer, one of the 2. Oh, yeah. Yeah. An audio engineer. Yeah.

813
00:50:42,660 --> 00:50:46,280
Alright. So this this came up, and just when I hear this, I just

814
00:50:46,819 --> 00:50:50,280
do you do you twitch when you hear people that are

815
00:50:50,515 --> 00:50:54,355
trying to podcast like Joe Rogan? No. Because I don't listen I don't

816
00:50:54,355 --> 00:50:57,315
listen to those kinds of podcasts. Yeah. I don't. I don't. I don't. I only

817
00:50:57,315 --> 00:51:00,029
listen to Joe if I know who the guest is, and even that, I still

818
00:51:00,029 --> 00:51:03,869
get triggered because I'm not sure I've listened to Joe Rogan. Like I've seen his

819
00:51:03,869 --> 00:51:07,230
clips. I've never my kids are always like, God, you gotta listen to him. I'm

820
00:51:07,230 --> 00:51:10,905
like, Nah, I think I'm good. I, it's just, it's, it's,

821
00:51:10,905 --> 00:51:14,585
it's just opinion blabber, blah, blah, blah, blah,

822
00:51:14,585 --> 00:51:18,285
blah, blah, blah, blah, blah. And if you like that kind of blah, blah, blah,

823
00:51:18,425 --> 00:51:22,120
that's fine. If you like it, I don't, that's not, that kind of

824
00:51:22,120 --> 00:51:25,800
blah, blah, blah is not my favorite blah, blah, blah. Such a great short

825
00:51:25,800 --> 00:51:29,335
right there. But

826
00:51:29,335 --> 00:51:32,795
it's funny you say that because I've I think I've watched

827
00:51:34,135 --> 00:51:37,859
maybe 4 episodes of Joe, and 3 of them were Adam Curry. 1

828
00:51:37,859 --> 00:51:41,619
was, who was the old guy that was running for president? Of

829
00:51:41,619 --> 00:51:45,205
course, that's that doesn't really nail it down, does it? Ross Perot. Ross Perot.

830
00:51:45,205 --> 00:51:48,965
No. It was the the guy from Jersey and socialism and

831
00:51:48,965 --> 00:51:52,805
blah, Bernie something. Bernie Bernie Sanders? Bernie

832
00:51:52,805 --> 00:51:56,440
Sanders. Bernie Sanders was on there and really, again, gave you the

833
00:51:56,440 --> 00:51:59,800
behind the scenes look at congress because they were getting ready to do the

834
00:51:59,800 --> 00:52:02,795
presidential debates. And he's like, oh, this is a total waste of time. He goes,

835
00:52:02,795 --> 00:52:06,155
it's just whoever has the size the best sound bite wins. You're not really learning

836
00:52:06,155 --> 00:52:09,810
anything. And I was like, I like this guy. He was very honest. But I

837
00:52:09,810 --> 00:52:13,650
say this about Joe Rogan is somebody says, how does

838
00:52:13,650 --> 00:52:17,330
Joe Rogan record such long episodes? And he says, we

839
00:52:17,330 --> 00:52:20,974
record with the Sony ZV 1, and we shoot in 4 k. Where I right

840
00:52:20,974 --> 00:52:24,575
there, I'm like, really? Do we need 4 k? Then we can usually get around

841
00:52:24,575 --> 00:52:28,220
45 minutes of footage before our battery dies or gets exhausted. In

842
00:52:28,220 --> 00:52:31,819
HD, we might get an hour and a half, so we tried using iPhones. And,

843
00:52:31,819 --> 00:52:35,425
again, we either run out of storage or phones or battery drains or whatever. So,

844
00:52:36,145 --> 00:52:39,205
I think my answer to this would be, a,

845
00:52:39,825 --> 00:52:43,345
please realize it doesn't have to be, you know, 3 hours

846
00:52:43,345 --> 00:52:45,880
long. Like, maybe, you know, but

847
00:52:46,980 --> 00:52:50,099
Joe Rogan uses real equipment, not Yeah.

848
00:52:50,339 --> 00:52:54,165
Phones or or, or $600 cameras

849
00:52:54,625 --> 00:52:58,464
that, I mean, his, his equipment is pretty I

850
00:52:58,464 --> 00:53:01,839
mean, listen, he came from TV. He knows how to do

851
00:53:01,839 --> 00:53:05,279
video. So yeah, if you want to go longer, you got to buy better

852
00:53:05,279 --> 00:53:08,655
equipment. There's, there are other ways to do it.

853
00:53:08,655 --> 00:53:12,414
Everybody's, all of a sudden, chat is going, Jim, but Jim, don't you

854
00:53:12,414 --> 00:53:15,795
know, you can use a $79 webcam, whatever, right?

855
00:53:16,220 --> 00:53:20,059
Jo has got a production team. They have real equipment. They're,

856
00:53:20,059 --> 00:53:21,599
I'm sure they're running it through

857
00:53:23,525 --> 00:53:27,205
TV, you know, stuff they would do in the industry type

858
00:53:27,205 --> 00:53:30,725
stuff. I'm sure he's not out there buying $79 webcams and

859
00:53:30,725 --> 00:53:34,390
$100 microwave. So Well, and be

860
00:53:34,390 --> 00:53:38,150
really clear about that. And Randy's got the answer. You can

861
00:53:38,150 --> 00:53:41,945
buy, basically, corded It looks like a

862
00:53:41,945 --> 00:53:45,465
battery, but out of the bottom of the battery is this thing called an electrical

863
00:53:45,465 --> 00:53:49,245
cord, and you plug it in. Or if he I think he said

864
00:53:49,245 --> 00:53:52,990
it's the z v one, which I've got one sitting right here. You

865
00:53:52,990 --> 00:53:56,369
can open the side panel and power it via USB.

866
00:53:56,924 --> 00:54:00,605
Yeah. You know? And then plug the other one into an HDMI, which is what

867
00:54:00,605 --> 00:54:04,285
I should do, but I'm not. I I just like it on the shelf

868
00:54:04,285 --> 00:54:07,790
because it makes me look cool. But, you know, I'm still using

869
00:54:07,790 --> 00:54:09,570
my, Ecamm

870
00:54:11,150 --> 00:54:14,875
Pro something, Facecam Pro. So, and

871
00:54:14,875 --> 00:54:17,775
then Dan says, from based on a true story podcast.com,

872
00:54:18,715 --> 00:54:22,450
dummy batteries as well as an external recorder, so it's not recording

873
00:54:22,450 --> 00:54:25,589
on the camera itself. Yeah. So,

874
00:54:26,369 --> 00:54:30,174
Ecamm will record hours of content, of course. Thank you,

875
00:54:30,174 --> 00:54:33,934
Rich Graham. And, so, yeah, dummy batteries. There are all sorts of ways

876
00:54:33,934 --> 00:54:37,615
around that. Coach Dave says Joe Rogan is curious. He

877
00:54:37,615 --> 00:54:41,280
is. He explores interesting subjects with expert guests and

878
00:54:41,280 --> 00:54:44,720
deep dives in different his whole thing is just getting different

879
00:54:44,720 --> 00:54:48,385
perspectives. And, yeah, so that's

880
00:54:48,605 --> 00:54:51,485
that's kinda Joe. The thing that drives me nuts about Joe is when he when

881
00:54:51,485 --> 00:54:55,005
he'll like, hey, Jeremy or whatever his name is, like,

882
00:54:55,165 --> 00:54:58,880
we'll look that up. And then they'll they'll, like, oh, look at it

883
00:54:58,880 --> 00:55:02,640
there. Look what's going on. I'm like, okay. You know? I get it that

884
00:55:02,640 --> 00:55:06,445
you're a video in Spotify, but I'm like, I I you know, if

885
00:55:06,445 --> 00:55:09,585
I was gonna listen to Joe, I'd be listening to it, not watching it. But,

886
00:55:10,045 --> 00:55:13,725
but most of the time most of the time I see Joe stuff, it's

887
00:55:13,725 --> 00:55:17,390
not the pie it's shorts. I see a lot of Joe

888
00:55:17,390 --> 00:55:21,090
in shorts, but most of the time, I'm that's how I consume it. So

889
00:55:21,935 --> 00:55:25,555
interesting. Jeff's we already talked about that.

890
00:55:26,255 --> 00:55:28,035
Here's another fun question.

891
00:55:32,880 --> 00:55:36,020
So gang alright. So we're we're now a gang.

892
00:55:36,640 --> 00:55:39,780
As a result of very useful advice

893
00:55:40,345 --> 00:55:43,805
in this form, in this case being Reddit, I postponed my,

894
00:55:44,184 --> 00:55:48,025
first full my first full episode and opted first

895
00:55:48,025 --> 00:55:51,430
for a 2 minute trailer to test the waters and also give

896
00:55:51,430 --> 00:55:55,110
time for the likes of Apple to approve and load my

897
00:55:55,110 --> 00:55:58,730
podcast. My first full episode will be up next Thursday.

898
00:55:59,464 --> 00:56:02,285
In fact, the trailer appeared on Apple within a day.

899
00:56:02,984 --> 00:56:05,724
Goody, he says, but it's now been a week.

900
00:56:06,900 --> 00:56:10,580
It's been but now it's been up for a week. And

901
00:56:10,580 --> 00:56:14,119
unless I type the name of the show directly, it is not discoverable

902
00:56:14,420 --> 00:56:18,135
by keywords. I've emailed Apple support, and the best way they can

903
00:56:18,135 --> 00:56:21,015
off the best thing they can offer is to wait until the show builds up

904
00:56:21,015 --> 00:56:24,430
a bit. Does this make sense? So I I bring this up because you've heard

905
00:56:24,430 --> 00:56:27,790
this guy say Dave, you know, Dave Jackson mentions from time to

906
00:56:27,790 --> 00:56:31,329
time that search in podcast app is not stellar.

907
00:56:31,645 --> 00:56:34,944
So that's where he could go into podcast connect.

908
00:56:35,645 --> 00:56:38,944
Grab your click on your show and in the bottom right hand corner,

909
00:56:39,620 --> 00:56:43,380
there is the link to your show in Apple. And so I keep

910
00:56:43,380 --> 00:56:47,140
saying, please is your podcast lost? Why are you saying

911
00:56:47,140 --> 00:56:50,945
find my podcast? You should just say, go to, you know, ask

912
00:56:50,945 --> 00:56:54,545
the podcast coach.com/follow. And, a, it

913
00:56:54,545 --> 00:56:58,289
reinforces your brand. You get to say your website, and it's

914
00:56:58,289 --> 00:57:02,049
easy for your your audience. Just, you know, so

915
00:57:02,049 --> 00:57:05,670
I I bring this up just to say, I give you exhibit k

916
00:57:06,145 --> 00:57:09,985
that search and apps is not really as stellar as,

917
00:57:10,705 --> 00:57:14,440
as you think about. So keep that in mind. I don't think

918
00:57:14,440 --> 00:57:18,040
it's wrong to necessarily expect Apple

919
00:57:18,040 --> 00:57:21,640
search to work. I think this is where new people coming in, they

920
00:57:21,640 --> 00:57:25,385
haven't heard all the things, the, the things we've repeated a 1000 times

921
00:57:25,385 --> 00:57:29,225
on this stuff. I don't think it's wrong for them to expect that. And

922
00:57:29,225 --> 00:57:32,890
they're just asking, right? They're just like, Hey, shouldn't this work? And

923
00:57:32,890 --> 00:57:36,650
you kind of have to go, No, sorry, it's not, it's

924
00:57:36,650 --> 00:57:40,485
not what I have to answer these. I get these kinds of questions all

925
00:57:40,485 --> 00:57:44,245
the time from, from folks at work, like, Shouldn't it

926
00:57:44,245 --> 00:57:47,685
be this way? And you're like, Well, it should, but it's

927
00:57:47,685 --> 00:57:51,330
not. So, and they're like, Well, can't

928
00:57:51,330 --> 00:57:54,950
you report that to Support? Well, you can.

929
00:57:55,330 --> 00:57:58,515
I'm not, I'm sure 1,000 of people already have.

930
00:57:59,315 --> 00:58:02,515
So it's just, it's, you know, it was there a place that isn't there a

931
00:58:02,515 --> 00:58:06,295
place we can go and see what's, what's being worked on?

932
00:58:07,780 --> 00:58:11,620
In theory, that would be nice. But no, it doesn't exist.

933
00:58:11,620 --> 00:58:15,065
So you just, you know, it cracks me up when folks

934
00:58:15,305 --> 00:58:18,905
come to that conclusion, and you're like, It's like

935
00:58:18,905 --> 00:58:22,685
download stats. You know, I, our, our download stats

936
00:58:22,825 --> 00:58:26,620
took a pretty good beating in January when Apple made the changes and did some

937
00:58:26,620 --> 00:58:30,300
other things to it, right. And we also slowed down our,

938
00:58:30,300 --> 00:58:33,825
our published, our publishing schedule. I went from kind of

939
00:58:33,825 --> 00:58:37,585
weekly to every other week, all on purpose. And things

940
00:58:37,585 --> 00:58:40,785
slowed down. And I was meeting with one of our social media folks, and she

941
00:58:40,785 --> 00:58:44,630
said, Aren't you worried about that? Should I be?

942
00:58:44,690 --> 00:58:48,450
Like, there's nothing I can do. You know, it is what

943
00:58:48,450 --> 00:58:51,910
it is. Apple changed some things we slowed down some things.

944
00:58:53,075 --> 00:58:56,515
I'm not concerned if the download numbers are just

945
00:58:56,515 --> 00:58:59,894
like, they're just an indication of the I already know

946
00:59:00,330 --> 00:59:04,030
2 things that are against me right now: Apple and

947
00:59:04,330 --> 00:59:07,850
that I slowed down the schedule. I could pick up those numbers if I would

948
00:59:07,850 --> 00:59:11,545
just publish more content on a regular basis. It's just not what we're doing right

949
00:59:11,545 --> 00:59:14,925
now. So it's just one of those, it's one of those things where,

950
00:59:15,770 --> 00:59:19,369
you know, it's, people jump in, and they're like, I need

951
00:59:19,369 --> 00:59:23,125
one thing, or, Why isn't this working? Well, we

952
00:59:23,125 --> 00:59:26,725
need to kind of see the, you know, they're stuck on a tree. And they

953
00:59:26,725 --> 00:59:29,925
really need to kind of look, look through for the forest for all the things.

954
00:59:29,925 --> 00:59:33,619
But I don't blame them, Dave, because they don't know. There's so many things in

955
00:59:33,619 --> 00:59:37,220
the industry That are wacky. Yeah. Yeah, it's just,

956
00:59:37,220 --> 00:59:40,500
it's still young in a lot of ways. And there's still a lot of battles

957
00:59:40,500 --> 00:59:44,325
going on over, over standards and what are we going

958
00:59:44,325 --> 00:59:48,085
to do? I mean, this whole podcasting 2.0 thing, most people are

959
00:59:48,085 --> 00:59:51,840
just confused. Oh, I We do I don't know. We do have a cool

960
00:59:51,840 --> 00:59:55,600
update. I mentioned True Fans. That's Sam's thing, true fans

961
00:59:55,600 --> 00:59:59,395
dot f m. Very cool now that I can go to

962
00:59:59,395 --> 01:00:02,994
true fans because his is not an app. It's

963
01:00:02,994 --> 01:00:06,820
a web app, and it's there's a subtle it looks like an

964
01:00:06,820 --> 01:00:10,359
app, smells like an app, but it's actually not an app. It's it's

965
01:00:10,500 --> 01:00:13,619
basically a little baby website that when you put it on your phone, it looks

966
01:00:13,619 --> 01:00:17,454
and smells just like an app. And because it's not an app, he doesn't

967
01:00:17,454 --> 01:00:20,895
have to go through all the hassle of working with Apple and Google. And I

968
01:00:20,895 --> 01:00:24,740
filled up my wallet yesterday and can actually put just a good old fashioned whatever

969
01:00:24,740 --> 01:00:28,540
I wanted to card on it and filled up my wallet and kept on streaming

970
01:00:28,540 --> 01:00:32,225
satoshis. Now the the bad news is there are things in true

971
01:00:32,225 --> 01:00:36,065
fans. It's Sam likes to experiment a lot, and so I

972
01:00:36,065 --> 01:00:39,520
I saw him at podcast movement evolution. So I'm like, hey. I'm trying to to

973
01:00:39,520 --> 01:00:43,120
do this thing with your playlist. And he's like, oh, yeah. It's not finished yet.

974
01:00:43,120 --> 01:00:46,100
And I was like, oh, well, that explains why I can't get it to work.

975
01:00:46,400 --> 01:00:49,635
So it's but it in terms of, like, potential,

976
01:00:50,415 --> 01:00:54,175
True Fans could be a monster of an, in quotation mark, app.

977
01:00:54,175 --> 01:00:57,619
It's got every feature under the sun over there. So that's,

978
01:00:58,160 --> 01:01:02,000
that was exciting in terms of podcasting 2.0. I'm like, oh, that's a much

979
01:01:02,000 --> 01:01:05,619
easier way than you have to do this and, you know, double authentication.

980
01:01:05,839 --> 01:01:09,494
And who is what was your dog's name when you were in the 2nd grade

981
01:01:09,715 --> 01:01:12,994
on the 3rd Tuesday of the month under a full moon kind of question just

982
01:01:12,994 --> 01:01:16,520
to, like, make a transition, which as you might imagine, makes people a

983
01:01:16,520 --> 01:01:20,280
little little worried. Randy has a great point. Wait a minute.

984
01:01:20,280 --> 01:01:24,095
Reddit is a useful forum? Yeah. And then

985
01:01:24,095 --> 01:01:27,695
coach Dave brings up a great point. The guy from hot wings tends to

986
01:01:27,695 --> 01:01:31,440
pull out surprising thoughts and insights from guests. We

987
01:01:31,440 --> 01:01:34,960
would not expect. People I thought were dummies, you know, like a

988
01:01:34,960 --> 01:01:38,640
surface impression, turned out to be pretty interesting. Yeah. If you haven't watched

989
01:01:38,640 --> 01:01:42,485
hot ones on YouTube, that guy is Sean

990
01:01:42,625 --> 01:01:44,725
something. I wanna say Evans.

991
01:01:46,145 --> 01:01:49,880
Phenomenal interviewer. So many times people like, woah. Wow.

992
01:01:49,880 --> 01:01:53,559
Where did you? You did your homework. Holy cow. Oh, I hear

993
01:01:53,559 --> 01:01:57,255
that all the time on that show. And And that seems sometimes, though, doesn't that

994
01:01:57,255 --> 01:02:01,095
seem a little disingenuous? I've watched those. The

995
01:02:01,095 --> 01:02:04,910
way he asked those questions sometimes, I'm like, That seems a little too

996
01:02:04,910 --> 01:02:08,290
dramatic. You know, like, or it was like,

997
01:02:09,630 --> 01:02:13,170
you know, like he did too much research to find

998
01:02:13,935 --> 01:02:17,475
that one obscure thing from their past,

999
01:02:17,535 --> 01:02:21,295
like, you know, and you're like, That seems a little odd that you would

1000
01:02:21,295 --> 01:02:25,119
be bringing that up, kinda, you know. I wonder where it's

1001
01:02:25,119 --> 01:02:28,960
like, look at how much research I did, people. I'm, just to find

1002
01:02:28,960 --> 01:02:32,000
out that his dog's name was Tippy. You know, like

1003
01:02:32,625 --> 01:02:36,325
Yeah. Even in the way he asked the questions, it feels

1004
01:02:36,465 --> 01:02:40,245
disingenuous to me. It feels like he's being dramatic

1005
01:02:40,385 --> 01:02:44,020
on purpose. You know, I'm gonna take a second. It's the Captain Kirk

1006
01:02:44,020 --> 01:02:47,160
effect. I'm gonna, I'm gonna take a second

1007
01:02:48,020 --> 01:02:51,465
and leave long pauses, you know. And you're,

1008
01:02:51,465 --> 01:02:54,985
you're, I love the premise of the show. I

1009
01:02:54,985 --> 01:02:58,665
do. I've, we've, I've watched those. But every once in a while, you

1010
01:02:58,665 --> 01:03:02,510
know, you ask a question, you're like, You guys are eating frickin' hot wings.

1011
01:03:02,650 --> 01:03:06,170
Like, let's not, you know, I don't know. I, you know, I get it. I

1012
01:03:06,170 --> 01:03:09,905
just, every once in a while, I went uncomfortable with his style. It's a little

1013
01:03:09,905 --> 01:03:12,705
too dramatic for me in the way in the way he does it. Well, he

1014
01:03:12,705 --> 01:03:16,325
does something, and because it's video, it'd be hard to chop out.

1015
01:03:16,890 --> 01:03:20,250
I do this occasionally. It'd be like, well, I know you did this, and in

1016
01:03:20,250 --> 01:03:23,930
your first book, you said this and da da da. Yeah. All background, background,

1017
01:03:23,930 --> 01:03:27,595
background question. And when I edit that in

1018
01:03:27,595 --> 01:03:30,955
audio, I just do the question because the audience doesn't need to hear the

1019
01:03:30,955 --> 01:03:34,715
background. I just gave the background to the guests so they knew kinda

1020
01:03:34,715 --> 01:03:38,380
where I was going. And so but he he

1021
01:03:38,380 --> 01:03:41,760
he when I was watching 1, and it really was

1022
01:03:42,195 --> 01:03:45,575
like, here's all the research I did, yada yada yada yada blah blah blah blah.

1023
01:03:45,875 --> 01:03:48,775
Do you think this is why you're such and such? And I was like, wow.

1024
01:03:48,915 --> 01:03:52,339
That's a Dave Jackson question because he gave a ton of background to the

1025
01:03:52,339 --> 01:03:55,400
person. And I'm like, if that was me, I would have cut that out.

1026
01:03:55,700 --> 01:03:59,059
But, yeah, the if you haven't seen

1027
01:03:59,525 --> 01:04:02,885
I almost thought it was fake. I think it was Rich that

1028
01:04:02,885 --> 01:04:06,425
said Conan O'Brien was just on that show and

1029
01:04:07,180 --> 01:04:09,119
explained, yeah, that

1030
01:04:10,780 --> 01:04:14,540
he he grew up with no spices. So he's like, I'm I'm this

1031
01:04:14,540 --> 01:04:18,375
is gonna be horrible. And then chop through them like his mouth

1032
01:04:18,375 --> 01:04:21,895
had no feeling at all. It was very bizarre and was very

1033
01:04:22,295 --> 01:04:26,140
there are times when I think Conan I I have a weird love hate relationship

1034
01:04:26,140 --> 01:04:29,840
with Conan. He was on The Tonight Show, and he always ends up yelling

1035
01:04:30,300 --> 01:04:34,135
or something, like, dramatic or something. And I'm like, oh, here he goes

1036
01:04:34,135 --> 01:04:37,965
again. He's gonna wiggle his hair around, but I like his interviews. That it drives

1037
01:04:38,215 --> 01:04:42,030
yeah. So, here's something that

1038
01:04:42,030 --> 01:04:45,809
we need to bring out. Go ahead. But that's Conan. Like, I think

1039
01:04:46,190 --> 01:04:49,994
that's authentic Conan. We've known him for so long. And that's kind of what

1040
01:04:49,994 --> 01:04:53,835
he does. And so you kind of, it's not like he's making that

1041
01:04:53,835 --> 01:04:57,515
up for the show, you know, or that's all of a sudden there's this new

1042
01:04:57,515 --> 01:05:01,220
thing that pops in. So I, yeah, I saw

1043
01:05:01,220 --> 01:05:04,280
that on, I saw his, I saw the picture of it. They have a good

1044
01:05:04,579 --> 01:05:08,425
thumbnail image. Oh, yeah. And he he's smearing the sauce off of his

1045
01:05:08,425 --> 01:05:11,865
face. He's going crazy. He's so funny. He is funny

1046
01:05:11,865 --> 01:05:15,690
dude. Coach Dave says about Sean Evans, like it or hate it? How

1047
01:05:15,690 --> 01:05:19,470
does he find those nuggets? Yeah. That would be he's got a team somewhere

1048
01:05:19,849 --> 01:05:23,290
that's, you know I remember when I was talking to Jordan Harbinger, and he said

1049
01:05:23,290 --> 01:05:26,775
a lot of times when he's doing research, yes, he'll go listen to other interviews,

1050
01:05:26,775 --> 01:05:29,895
but he always goes to their social and then goes way back. Because he goes,

1051
01:05:29,895 --> 01:05:33,490
in some cases, you'll find out that they were skiing in Aspen.

1052
01:05:33,710 --> 01:05:37,230
And he goes, he'll use that not as the interview, but that might be the

1053
01:05:37,230 --> 01:05:40,895
thing he talks about before they press record. So now they've got something in

1054
01:05:40,895 --> 01:05:44,335
common. Yeah, I think he asks them. I think it's, this is all

1055
01:05:44,335 --> 01:05:48,015
preplanned. There's, listen, you don't, you don't bring a celebrity on and

1056
01:05:48,015 --> 01:05:51,780
then pop a surprise. You don't that, that's

1057
01:05:51,780 --> 01:05:55,400
not, in a lot of those cases, that's not happening.

1058
01:05:55,540 --> 01:05:59,035
So I kind of wonder if it

1059
01:05:59,194 --> 01:06:02,155
Yeah, we're saying research. And maybe there's some of that. I don't, I don't want

1060
01:06:02,155 --> 01:06:05,835
to disregard it. But I think he has, he has a pretty good form, and

1061
01:06:05,835 --> 01:06:09,589
they work through the PR of those, those

1062
01:06:09,589 --> 01:06:13,430
guests to say, Hey, we'd like something unique. We don't want to, we don't

1063
01:06:13,430 --> 01:06:16,505
want to surprise the guest. We don't want to make, we don't, I don't, you

1064
01:06:16,505 --> 01:06:20,345
know, you've got hot sauce Yeah, to Jeff's

1065
01:06:20,345 --> 01:06:24,185
point, I'd be dramatic too if my mouth was shooting flames out

1066
01:06:24,185 --> 01:06:27,470
of it. Listen, they're in a vulnerable moment. And the last thing you want to

1067
01:06:27,470 --> 01:06:31,090
do is like, Yeah, tell me about how when your dad died.

1068
01:06:31,710 --> 01:06:35,535
And that's a super sore subject. So you know,

1069
01:06:35,535 --> 01:06:39,295
that's not happening. So I'm pretty sure yeah, Okay, I'm sure a little

1070
01:06:39,295 --> 01:06:42,815
bit of research. I think it's probably mostly done between the PR firms to

1071
01:06:42,815 --> 01:06:46,340
say, Hey, we're looking for some unique oops, sorry. We're looking

1072
01:06:46,500 --> 01:06:50,100
I know. I gave the, I gave the peace sign, and the balloons came

1073
01:06:50,100 --> 01:06:53,655
up. I think it's done between and not that we

1074
01:06:53,655 --> 01:06:57,494
can't do this, but I think the PR firms

1075
01:06:57,494 --> 01:07:01,180
are working saying, Hey, what are some stories we could bring up that would

1076
01:07:01,180 --> 01:07:04,640
be Okay with the guest? And,

1077
01:07:05,100 --> 01:07:08,460
and then, you know, and you, listen, you can do that

1078
01:07:08,460 --> 01:07:11,664
too. I was just on Jeff C.

1079
01:07:12,125 --> 01:07:15,645
Show on Friday, and he sent me a form. And there was like, I

1080
01:07:15,645 --> 01:07:19,184
think, Jeff, I think I remember a question on there of things

1081
01:07:19,420 --> 01:07:22,560
to, you know, you asked me some things we could and couldn't talk about.

1082
01:07:23,260 --> 01:07:26,940
And you can do that too. You could say with your guest, Hey, I don't

1083
01:07:26,940 --> 01:07:30,484
want to do everything everybody else does. I'm

1084
01:07:30,484 --> 01:07:34,244
looking for some, something you'd like to talk about that you'd a question

1085
01:07:34,244 --> 01:07:37,970
you don't get asked very often. Ask your guest

1086
01:07:37,970 --> 01:07:41,410
that. And let them provide that information for

1087
01:07:41,410 --> 01:07:45,170
you. So you don't have to go find things. Don't, for

1088
01:07:45,170 --> 01:07:48,895
all, for the love of God, do not

1089
01:07:48,895 --> 01:07:52,595
surprise your guest with, with information

1090
01:07:52,735 --> 01:07:56,190
they, or something that happened to them that's

1091
01:07:56,190 --> 01:07:59,790
sensitive. Like, don't do that. Like,

1092
01:07:59,790 --> 01:08:03,170
don't think you're doing research on that.

1093
01:08:03,565 --> 01:08:07,265
And if you think it's gonna, if you found something in their background,

1094
01:08:07,724 --> 01:08:10,625
ask them beforehand, Is it Okay to talk about this?

1095
01:08:11,570 --> 01:08:15,190
Do not, you know, don't do the you're not an investigative

1096
01:08:15,570 --> 01:08:19,170
journalist, unless you are. If you are, then do those kinds of

1097
01:08:19,170 --> 01:08:22,835
things. Yeah. Day daily sports history says it helps.

1098
01:08:23,215 --> 01:08:27,055
His questions are great and deep, but they are also most always

1099
01:08:27,055 --> 01:08:30,830
positive. The other thing is if as I think about that show, because

1100
01:08:30,830 --> 01:08:34,510
they switch from camera to camera, it would be fairly easy to edit

1101
01:08:34,510 --> 01:08:38,095
out bad questions and bad answers. Yeah. Yeah. And and not know it.

1102
01:08:38,255 --> 01:08:41,235
But, yeah, speaking of of Jim on,

1103
01:08:41,935 --> 01:08:45,635
Jeff's show, he said stuff like this. And our differences.

1104
01:08:46,220 --> 01:08:49,740
Like, what do you do better? Hold on a second. I'll use Dave Jackson as

1105
01:08:49,740 --> 01:08:53,395
an example. Dave and I have been podcasting a long time together. There are

1106
01:08:53,635 --> 01:08:57,395
definitely some things that Dave does better than me and some things I do

1107
01:08:57,395 --> 01:09:00,354
better than Dave. We talk about them all the time. Those could be a point

1108
01:09:00,354 --> 01:09:03,979
of contention in our relationship, But because we

1109
01:09:03,979 --> 01:09:07,819
know them, have identified them, we talk about them, then all

1110
01:09:07,819 --> 01:09:11,439
of a sudden, it doesn't cause, it doesn't cause conflict. Conflict

1111
01:09:11,500 --> 01:09:15,245
in team relationships often leads to sabotage

1112
01:09:15,385 --> 01:09:19,225
or, or, you know, you think, Hey, we're doing this thing together. We

1113
01:09:19,225 --> 01:09:22,840
both want to be successful. Well, when you have conflict, what we have

1114
01:09:22,840 --> 01:09:26,439
found in our data at Gallup is that that conflict will

1115
01:09:26,439 --> 01:09:30,284
actually cause self sabotage. There you go. And, I

1116
01:09:30,284 --> 01:09:34,125
will put a link to that. I did not give you permission to play my

1117
01:09:34,125 --> 01:09:37,184
voice. Neither did Jeff. So

1118
01:09:38,300 --> 01:09:41,739
sue me. I'm promoting your show. Yeah. We're over Dave

1119
01:09:41,739 --> 01:09:45,415
Jackson. We're over. But,

1120
01:09:45,975 --> 01:09:49,415
let's see. We'll we'll hit this one. No. Actually, we'll do this, and then we'll

1121
01:09:49,415 --> 01:09:53,175
we'll talk about Apple. Doctor had a question. So the first

1122
01:09:53,175 --> 01:09:56,970
thing we need to do is, of course, thank our awesome supporters. We do

1123
01:09:56,970 --> 01:10:00,650
thank everyone. You can be an awesome supporter by going to ask the podcast

1124
01:10:00,650 --> 01:10:04,415
coach.com/awesome. And the show is

1125
01:10:04,415 --> 01:10:08,175
brought to you by the school of podcasting.com. We

1126
01:10:08,175 --> 01:10:11,590
have everything you need over there. We've got step by step courses. You got

1127
01:10:11,590 --> 01:10:15,110
unlimited 1 on 1 coaching and absolutely kick butt

1128
01:10:15,110 --> 01:10:18,949
community. We just had a couple people sign up this week. I'm really excited

1129
01:10:18,949 --> 01:10:22,495
to see what they're gonna pull together there, and you can

1130
01:10:22,495 --> 01:10:26,255
save by using the coupon code coach when you sign up, and

1131
01:10:26,255 --> 01:10:29,960
that'll save on either a monthly or yearly subscription. And

1132
01:10:29,960 --> 01:10:33,340
as the podcast coach runs on PodPage, speaking of AI,

1133
01:10:34,040 --> 01:10:37,795
Brendan's getting ready to roll out a feature that you can

1134
01:10:37,795 --> 01:10:41,094
basically point it at your episode, and it will write a blog post.

1135
01:10:41,555 --> 01:10:45,074
And so it's not duplicate content because it's not your show

1136
01:10:45,074 --> 01:10:48,740
notes, but it's gonna be a blog post that then points at your episode.

1137
01:10:49,120 --> 01:10:52,965
And based on some SEO guys he had on a webinar, that helps boost

1138
01:10:53,045 --> 01:10:56,804
your your SEO. So that's coming. If you wanna check out PodPage, check out try

1139
01:10:56,804 --> 01:11:00,565
podpage.com. That's my affiliate link. And if you oh, I

1140
01:11:00,565 --> 01:11:04,330
forgot about this. We're using Ecamm right now. I love ECAM. If you

1141
01:11:04,330 --> 01:11:07,770
go to ask the podcast coach.com/ecamm, and that is e

1142
01:11:07,770 --> 01:11:11,230
c a m m because is it good?

1143
01:11:12,170 --> 01:11:15,935
If you need if you need more Jim Collison,

1144
01:11:16,715 --> 01:11:20,235
then go over to the average guy dot tv. I did find out if I

1145
01:11:20,235 --> 01:11:23,760
go back, I might go to this thing. They're doing a thing in

1146
01:11:23,760 --> 01:11:26,900
somewhere near Boston where people park the car,

1147
01:11:27,600 --> 01:11:31,375
some sort of like Ecamm camp thing, creator camp, I think it is. And I'm

1148
01:11:31,375 --> 01:11:33,775
like, I might have to go to that. That would be fun just to to

1149
01:11:33,775 --> 01:11:36,915
hang out. It's a it's an intimate gathering.

1150
01:11:37,720 --> 01:11:40,920
So I'm I've had my eye on that. I need to figure out exactly just

1151
01:11:41,000 --> 01:11:44,200
because anytime you go to an event, you're you're blowing away at least a grand.

1152
01:11:44,200 --> 01:11:47,805
And I'm like, that could be interesting. But if you want more Jim

1153
01:11:47,805 --> 01:11:51,585
Collison, and you're like, look, I blew through Jeff's episode

1154
01:11:51,645 --> 01:11:55,405
with Jim. I need more Jim. There's tons of it over at the average

1155
01:11:55,405 --> 01:11:58,830
guy dot tv, and it is time for our awesome

1156
01:11:59,530 --> 01:12:03,130
Wheel O' Names, where we pick the

1157
01:12:03,130 --> 01:12:06,785
awesome supporter. You can have your your name could be

1158
01:12:06,785 --> 01:12:10,625
right here on the wheel o names by simply becoming a

1159
01:12:10,625 --> 01:12:14,130
$20 supporter. So you could be like Glenn Hiebert. You could be

1160
01:12:14,130 --> 01:12:17,910
like, oh, all sorts of people here. Felix, you got Ralph from ask ralphpodcast.com,

1161
01:12:18,690 --> 01:12:22,515
Ross Brand, Craig from livewellandflourish.com. So

1162
01:12:22,515 --> 01:12:26,355
we'll hit shuffle. We will hit, spin. I think that's this thing.

1163
01:12:26,355 --> 01:12:29,469
It's been a while. I'm rusty at the wheel of names. There we go. And

1164
01:12:29,469 --> 01:12:33,150
round and round it goes, and it is going to land on the

1165
01:12:33,150 --> 01:12:36,750
same guy from last week, 2 weeks in a row. Oh. It's rigged, I tell

1166
01:12:36,750 --> 01:12:40,245
you. Radio Free Pro

1167
01:12:40,245 --> 01:12:43,844
Wrestling. So if you're into pro wrestling

1168
01:12:43,844 --> 01:12:47,170
and, you know, you wanna snap into a Slim Jim

1169
01:12:47,410 --> 01:12:50,449
or if you wanna know what The Rock is cooking, that's about as much as

1170
01:12:50,449 --> 01:12:54,290
I know about pro wrestling. And if I wanted to know more, I would go

1171
01:12:54,290 --> 01:12:57,685
over in Hulkamania. Man, that's way back there.

1172
01:12:58,145 --> 01:13:01,985
I would wanna tune into Radio Free Pro Wrestling. Thank you so much

1173
01:13:01,985 --> 01:13:04,405
for being an awesome supporter.

1174
01:13:05,810 --> 01:13:09,490
And I wanna go back to this screen so we can wrap this

1175
01:13:09,490 --> 01:13:13,170
up. And, then we're gonna talk about Apple. Hey. Does this show save you

1176
01:13:13,170 --> 01:13:16,935
time, save you money, save you headaches? Does it keep you educated? Are you

1177
01:13:16,935 --> 01:13:20,775
using the knowledge that you use right now with your clients? Well, then maybe you

1178
01:13:20,775 --> 01:13:23,900
should give some of that back by going to ask the podcast coach.com/awesome.

1179
01:13:26,040 --> 01:13:29,880
So thanks to all of our awesome supporters. And Doctor had a

1180
01:13:29,880 --> 01:13:33,465
question. She says,

1181
01:13:33,465 --> 01:13:37,245
Apple as well as YouTube are such

1182
01:13:37,304 --> 01:13:41,065
enigmas. You never see them on stage at any of the live

1183
01:13:41,065 --> 01:13:44,690
meetups like Evolutions. Well, YouTube was on the stage at Evolutions.

1184
01:13:45,390 --> 01:13:49,150
So we're always trying workarounds to make things work, and Apple actually

1185
01:13:49,150 --> 01:13:52,685
had at least 4 people there. I talked to 1

1186
01:13:52,685 --> 01:13:56,445
guy, and he was an engineer. And they're trying to

1187
01:13:56,445 --> 01:14:00,130
figure out how to record and produce a podcast on

1188
01:14:00,130 --> 01:14:03,890
an iPad. Like, we're talking about all the different things

1189
01:14:03,890 --> 01:14:07,510
and things you would have to do. And then, Ted

1190
01:14:07,965 --> 01:14:11,805
is the guy from kind of the podcast team. And so, like, he

1191
01:14:11,805 --> 01:14:15,105
came up to Lipson and said, hey. You know how you guys

1192
01:14:15,245 --> 01:14:19,020
use 64 bit something something something when we let people

1193
01:14:19,020 --> 01:14:22,620
add images to their show description? Once things have

1194
01:14:22,620 --> 01:14:25,675
changed, he kinda said, you guys need to come up with a new way of

1195
01:14:25,675 --> 01:14:29,355
letting images. I guess there's a better way, because occasionally

1196
01:14:29,355 --> 01:14:33,170
that will break feeds. So Apple is there. They're usually there. You just

1197
01:14:33,170 --> 01:14:36,370
gotta know who they are. They they're not hiding. They have Apple right on their

1198
01:14:36,370 --> 01:14:39,750
their tags. So Apple is one of the ones. The thing that's weird

1199
01:14:40,385 --> 01:14:43,985
is at at times, you would

1200
01:14:43,985 --> 01:14:47,664
get a a hint of something, but as is

1201
01:14:47,664 --> 01:14:50,989
always the case with Apple, they're pretty tight lipped.

1202
01:14:51,449 --> 01:14:55,290
But, the one thing that, Rainey just put

1203
01:14:55,290 --> 01:14:59,075
out is they are now adding. So, Jim, we

1204
01:14:59,075 --> 01:15:02,835
talked about Taylor Swift. Right? Have you ever heard of Taylor Swift? Taylor

1205
01:15:02,835 --> 01:15:06,480
Swift? Yeah. I think she's a singer. Never. She had a really productive

1206
01:15:06,480 --> 01:15:10,239
tour. I I think it was I know Travis Kelce, but I is that

1207
01:15:10,719 --> 01:15:14,020
Yeah. Okay. Well, they are now transcribe they are searching your transcriptions.

1208
01:15:15,285 --> 01:15:18,665
So don't say things like, I don't know, Pamela Anderson naked,

1209
01:15:19,125 --> 01:15:21,705
because, you know, that you could, in theory,

1210
01:15:22,780 --> 01:15:26,619
spam your transcript. I I give it a minute before some

1211
01:15:26,619 --> 01:15:30,320
people just keep saying whatever the top show is on Netflix

1212
01:15:30,940 --> 01:15:34,585
or you know? So that'll be interesting. But it's

1213
01:15:34,645 --> 01:15:38,405
because Rob did a test at Libsyn to

1214
01:15:38,405 --> 01:15:41,929
prove that they're not searching your description, and that apparently is still

1215
01:15:41,929 --> 01:15:45,469
true. So if you're spamming your description, but

1216
01:15:45,610 --> 01:15:49,435
Ted was like, you might wanna go back and check. And he searched because

1217
01:15:49,435 --> 01:15:52,635
he put in some sort of, like, just weird code that nobody like, it wasn't

1218
01:15:52,635 --> 01:15:56,470
even a word. And he searched for it, and it came up, and it

1219
01:15:56,570 --> 01:16:00,390
was something he had said. He actually said the code. It was like, oh,

1220
01:16:00,450 --> 01:16:04,215
bx9275hdoublepound sign, whatever. And he did

1221
01:16:04,215 --> 01:16:07,514
a search for that, and it came up because he had said that code

1222
01:16:08,135 --> 01:16:11,735
in the feed or whatever show he was doing, some sort of test

1223
01:16:11,735 --> 01:16:15,260
show, and it proved that Apple is now searching transcripts.

1224
01:16:15,800 --> 01:16:19,640
So I'm like, it's only a matter of time till Why wouldn't they? I

1225
01:16:19,640 --> 01:16:23,275
mean, they spent all that money to to make them. They, listen, they didn't make

1226
01:16:23,275 --> 01:16:27,034
them for us. They made them so they can find things

1227
01:16:27,034 --> 01:16:30,840
in them to target things with. Google is the same

1228
01:16:30,840 --> 01:16:33,820
way. Like, this is to Doctor. They're

1229
01:16:34,520 --> 01:16:38,095
not there to make podcasting better. They

1230
01:16:38,095 --> 01:16:41,935
are there to make their ad services or the

1231
01:16:41,935 --> 01:16:45,615
things they sell. You know, why do they want podcasts to work on an

1232
01:16:45,615 --> 01:16:49,300
iPad? Not so you can do it on a cheaper device so they can sell

1233
01:16:49,300 --> 01:16:53,115
more iPads, right? I mean, that iPad market has

1234
01:16:53,195 --> 01:16:56,555
gotten super stale in the last couple years. And they're like,

1235
01:16:56,555 --> 01:17:00,095
Hey, here's a, here's a market we can sell. Just so,

1236
01:17:00,460 --> 01:17:04,080
just be I'm feeling pretty negative today.

1237
01:17:04,300 --> 01:17:08,140
Just be clear that these organizations don't really

1238
01:17:08,140 --> 01:17:11,845
care about podcasting. Google cares about selling more ads.

1239
01:17:12,305 --> 01:17:15,985
Apple cares about selling more equipment. So that's why they're, they're

1240
01:17:15,985 --> 01:17:19,205
doing, they do what they do to sell more of their devices,

1241
01:17:19,750 --> 01:17:23,429
not to help you out podcasting. Right? They're not there for that.

1242
01:17:23,429 --> 01:17:27,190
They're there to sell their stuff. Well, that and I think they do,

1243
01:17:27,190 --> 01:17:30,875
in some cases, they're there to see how people are, you

1244
01:17:30,875 --> 01:17:34,635
know, interacting with their stuff and maybe get ideas

1245
01:17:34,635 --> 01:17:38,280
for future stuff. But I I always get the feeling that Apple is working on

1246
01:17:38,280 --> 01:17:41,880
something now that they started 2 years ago. Like, I

1247
01:17:42,040 --> 01:17:45,855
they do not you know, they're they don't do things, quick

1248
01:17:45,855 --> 01:17:49,615
or whatever. I forgot to say this. Yes. Jeff Show is social media news

1249
01:17:49,615 --> 01:17:53,395
live. And according to Chris, it's the best show on the inter interwebs.

1250
01:17:53,610 --> 01:17:56,730
Has really good interviews and a lot of fun. See, I should be doing more

1251
01:17:56,730 --> 01:18:00,489
of this. I keep forgetting that, he's the master. This is one of the

1252
01:18:00,489 --> 01:18:04,045
things I wanted to do was I wanted Oh, yeah. I have to figure out

1253
01:18:04,045 --> 01:18:07,805
how to put little lower third thingies on because he is the king of the

1254
01:18:07,805 --> 01:18:10,205
lower third. And I'm sure it's just a button, and then he's got it on

1255
01:18:10,205 --> 01:18:12,880
a Stream Deck thing. And I was like, oh, I should do that. But For

1256
01:18:12,880 --> 01:18:16,400
sure. No. He's really good. It threw me off. Like Oh, yeah. It was the

1257
01:18:16,400 --> 01:18:20,225
funny thing. We talked about it on the show. I'm like, Jim hates it when

1258
01:18:20,225 --> 01:18:23,665
you do this. Don't do that to Jim. Jim Collison: I do. I do. And

1259
01:18:23,665 --> 01:18:27,505
I put up with it. Right? I faked it, because I'm not very good

1260
01:18:27,505 --> 01:18:31,349
at it. But, but I admit it on the show. Maybe, maybe, Jeff,

1261
01:18:31,349 --> 01:18:35,130
there's just a little sound bite you can use at the, for the cold open.

1262
01:18:35,815 --> 01:18:39,335
I admit it on the show. I need to see faces. I, when I'm

1263
01:18:39,335 --> 01:18:43,175
talking here, I'm getting, I'm seeing both the responses from the chat room,

1264
01:18:43,175 --> 01:18:46,940
which are delayed, so that's hard. But I'm looking at your face, Dave.

1265
01:18:47,320 --> 01:18:51,160
And I know I've hit that, like, when I, when you

1266
01:18:51,160 --> 01:18:54,360
come back to the mic or you pay attention to what I'm saying, I know,

1267
01:18:54,360 --> 01:18:57,845
like, Okay, Dave Jackson's paying attention, or That was

1268
01:18:57,845 --> 01:19:01,605
funny, or whatever. They, he kept switching, and I couldn't, I

1269
01:19:01,605 --> 01:19:05,370
couldn't see him work on her. And I was like, Ah, this is

1270
01:19:05,370 --> 01:19:08,969
putting me at a disadvantage. You know, because I

1271
01:19:08,969 --> 01:19:12,725
just, I, it's, it was, I kind of knew

1272
01:19:12,725 --> 01:19:16,485
this, but as a podcaster, seeing faces is super important to

1273
01:19:16,485 --> 01:19:20,325
me for my guests. I need to know, am I landing with

1274
01:19:20,325 --> 01:19:23,580
them? There you go. Speaking

1275
01:19:23,680 --> 01:19:27,400
of, big companies, we had a YouTube question come

1276
01:19:27,400 --> 01:19:31,215
in. Actually, we had a podcast question come in. I'm trying to

1277
01:19:31,215 --> 01:19:34,575
start a video podcast, and I'm trying to understand my options. So far, I came

1278
01:19:34,575 --> 01:19:37,980
across Spotify's podcast platform and Podbean.

1279
01:19:38,440 --> 01:19:42,060
I saw Libsyn, but the limits seem impractical for high

1280
01:19:42,280 --> 01:19:45,895
res reels. Ideally, what I would love is unlimited or

1281
01:19:45,895 --> 01:19:49,655
generous hosting storage for video podcast, distribution to the

1282
01:19:49,655 --> 01:19:53,500
top podcast platforms, such as Spotify, Apple Music, Google

1283
01:19:53,500 --> 01:19:56,940
Podcasts, which, of course, doesn't exist anymore. By the way, I did have somebody this

1284
01:19:56,940 --> 01:20:00,080
week, like, hey. I can't I can't log in to podcast.google.com.

1285
01:20:00,940 --> 01:20:04,415
I'm like, yes. It's dead. So that we still need to kind of remind

1286
01:20:04,415 --> 01:20:08,095
people. The ability to socially schedule posts to

1287
01:20:08,095 --> 01:20:11,890
social media, a player to embed in my personal website. Don't know

1288
01:20:11,890 --> 01:20:14,710
if I missed anything. And I just

1289
01:20:15,570 --> 01:20:19,145
this where normally I'm like, oh, Dave must hate YouTube. I'm like, no. There's this

1290
01:20:19,145 --> 01:20:22,905
thing called YouTube. Like, you might wanna look into it. It's free. And

1291
01:20:22,905 --> 01:20:26,650
that's why YouTube one of the reasons why YouTube is so popular is if

1292
01:20:26,650 --> 01:20:30,490
you do, especially 4 k, do we need am I missing something?

1293
01:20:30,490 --> 01:20:34,165
Do we need 4 k? I guess I know a lot of YouTubers

1294
01:20:34,165 --> 01:20:38,005
now. They're the the YouTube's people who, by the way, did

1295
01:20:38,005 --> 01:20:41,739
my favorite pet peeve, and that is, Jim, it was

1296
01:20:41,739 --> 01:20:45,580
very important that you do this. And I just was like, there's

1297
01:20:45,580 --> 01:20:49,385
a t in the word important. And both of them lovely

1298
01:20:49,385 --> 01:20:53,225
ladies, probably under 30, and it's like, it's real important. And I'm

1299
01:20:53,225 --> 01:20:56,985
like, it's important. Not and I almost over, but it was important. And I'm

1300
01:20:56,985 --> 01:21:00,090
like, okay. But, yeah. It's

1301
01:21:00,490 --> 01:21:04,270
Tees have been have been starting to quickly get eliminated

1302
01:21:04,410 --> 01:21:07,185
from English in a lot of ways. Yeah. I'm like, did you go to the

1303
01:21:07,185 --> 01:21:10,864
Lita Ford School of Addiction? Boy, nobody knows who Lita Ford is. That's a

1304
01:21:10,945 --> 01:21:14,545
oh, that's an eighties callback. Go listen to the song, kiss me deadly, because she

1305
01:21:14,545 --> 01:21:17,920
goes, I went to a party last Saturday

1306
01:21:17,920 --> 01:21:21,300
night. I didn't get leh. I got in a fight.

1307
01:21:21,440 --> 01:21:24,965
Uh-huh. And I was like, do you have something against tease,

1308
01:21:25,045 --> 01:21:28,885
Lita? But, anyway, back to video podcast. There

1309
01:21:28,885 --> 01:21:32,645
is this thing called YouTube, and it's free. And you can upload really high res

1310
01:21:32,645 --> 01:21:36,390
stuff, and they will somehow, you know, compress it down to look

1311
01:21:36,390 --> 01:21:40,230
decent and blah blah blah. So but, if you wanna

1312
01:21:40,230 --> 01:21:44,014
do a video podcast, Podbean has a $29

1313
01:21:44,395 --> 01:21:48,155
deal. That would be if you really wanna do a video podcast, said the Libsyn

1314
01:21:48,155 --> 01:21:51,600
guy, go with Podbean. So I don't know, what are your

1315
01:21:51,600 --> 01:21:55,280
thoughts? 4 ks may, you know, there may be some content

1316
01:21:55,280 --> 01:21:58,880
that's, you know, people are watching YouTube on bigger and bigger

1317
01:21:58,880 --> 01:22:02,475
screens. So there may be some content where that's appropriate

1318
01:22:02,555 --> 01:22:06,315
4 ks, right? You know, talking heads, you and I in 4

1319
01:22:06,315 --> 01:22:10,090
ks? We're bad, we're bad in 10:80 p. Let's just be really clear about that.

1320
01:22:10,170 --> 01:22:14,010
We go down to 720? You can just blur my

1321
01:22:14,010 --> 01:22:17,715
face. I could. I know

1322
01:22:17,715 --> 01:22:21,395
in, just on a Mac, I can go into my

1323
01:22:21,395 --> 01:22:25,155
camera and do all sorts of fun things to make me smooth and

1324
01:22:25,155 --> 01:22:28,320
shiny. And I'm like, I I got enough smooth and shiny.

1325
01:22:28,780 --> 01:22:32,380
I I noticed that my my my hairline, which used to

1326
01:22:32,380 --> 01:22:35,965
be going up my forehead, is, like, I ran out of 4.

1327
01:22:36,185 --> 01:22:39,725
Like, my my my hairline now starts on my head,

1328
01:22:39,945 --> 01:22:43,679
and I'm like, come on. It it happens to us, Dave. Yeah.

1329
01:22:43,679 --> 01:22:47,360
It's, but, yeah, I just I've been gifted

1330
01:22:47,360 --> 01:22:51,119
with with a little bit better. It's still creeping its way backwards. Yeah.

1331
01:22:51,119 --> 01:22:54,455
But it's, like, still got a pretty good Well, I was I was worried not

1332
01:22:54,455 --> 01:22:57,335
to make it the bald show. But if you look at celebrities that are kind

1333
01:22:57,335 --> 01:23:00,320
of our age, there are a lot of them where the hairline is, you know,

1334
01:23:00,320 --> 01:23:04,160
and I'm like, alright. You know? But I have one You can pay to have

1335
01:23:04,160 --> 01:23:07,520
that fixed. Yeah. I have a grandpa, and my dad kept their hair, and I'm

1336
01:23:07,520 --> 01:23:11,315
like, yay, dad's genes. And then my mom's side of the family, you live

1337
01:23:11,315 --> 01:23:14,915
forever, but you go bald. And I'm like, can I not get a mix of

1338
01:23:14,915 --> 01:23:18,630
the 2 of them? So, not that. And then we'll we'll

1339
01:23:18,630 --> 01:23:22,470
wrap up with this one. Not that you guys can read

1340
01:23:22,470 --> 01:23:26,185
this, but, normally, I shoot for

1341
01:23:26,185 --> 01:23:29,865
episodes that are about 30 minutes each. I run a history podcast,

1342
01:23:29,865 --> 01:23:33,085
so all the episodes are usually scripted with a bit of wiggle

1343
01:23:33,410 --> 01:23:37,170
room, if some lines prove to be awkward when spoken or if I just

1344
01:23:37,170 --> 01:23:41,010
keep struggling and need to reword it. For some of these, I

1345
01:23:41,010 --> 01:23:44,695
end up around my goal, which again was 30 minutes. But some topics,

1346
01:23:44,755 --> 01:23:48,295
I've got the side topics that expand on what I'm talking about,

1347
01:23:48,490 --> 01:23:51,930
but I don't have enough to make a full episode from. So I've got this

1348
01:23:51,930 --> 01:23:55,450
little bite sized thing. In the past, I've just tied these into the end of

1349
01:23:55,450 --> 01:23:59,175
the episodes. But sometimes, they're just not long enough to make a full

1350
01:23:59,175 --> 01:24:03,015
episode but would be kind of awkward, stuck at

1351
01:24:03,015 --> 01:24:06,760
the end of another episode. It's like sticking a full book chapter at the

1352
01:24:06,760 --> 01:24:10,220
end of another with no breaks. Sometimes when I hit these situations,

1353
01:24:10,440 --> 01:24:13,640
I just save it for the end where I'll talk about it. Sometimes that works,

1354
01:24:13,640 --> 01:24:17,465
but for others, it doesn't really work. The long short of it is,

1355
01:24:17,465 --> 01:24:21,005
when you have a shorter than ideal episode, how do you usually handle that?

1356
01:24:21,145 --> 01:24:24,700
For all I know, I may be overthinking this. And that, my friends, I

1357
01:24:24,700 --> 01:24:28,000
think is where he's at. Because my last episode,

1358
01:24:28,620 --> 01:24:32,380
I think clocked in at 30 minutes, and usually they're around 40. I don't really

1359
01:24:32,380 --> 01:24:35,905
have a goal. I talk about a subject until I'm

1360
01:24:35,905 --> 01:24:39,425
done. And when I look at it, I go, oh, we're at, you know, 28

1361
01:24:39,425 --> 01:24:41,985
minutes. I can do one more little baby one. I look up, and I'm like,

1362
01:24:41,985 --> 01:24:45,250
oh, we're 34 minutes. That's good. And so that's what I did last week. I'm

1363
01:24:45,250 --> 01:24:48,690
like, hey. If you're a regular listener of the show, you're gonna go, hey. This

1364
01:24:48,690 --> 01:24:52,065
was about 10 minutes shorter this week, and I go, I'm out of content. I'm

1365
01:24:52,065 --> 01:24:55,025
like, I I can sit here and ramble on for a while, but I don't

1366
01:24:55,025 --> 01:24:58,540
have anything else to say. And so I don't I

1367
01:24:58,620 --> 01:25:02,320
for me, because the stuff I listen to is often weeks

1368
01:25:02,380 --> 01:25:06,195
old because I've got this giant, you know, pile

1369
01:25:06,195 --> 01:25:09,395
of podcasts. So I could I don't even look at the length. It just it's

1370
01:25:09,395 --> 01:25:12,434
the one that came on after the one I hit play on. I don't know.

1371
01:25:12,434 --> 01:25:16,260
Do you do you care about how long a show is or anything? No. Not

1372
01:25:16,260 --> 01:25:19,640
generally. I mean, there was we've talked about this when,

1373
01:25:19,940 --> 01:25:23,505
what's his name? Dirty Jobs guy? Mike Rowe? Mike Rowe, yeah.

1374
01:25:23,505 --> 01:25:27,185
When he went from 7 minutes to an hour 7

1375
01:25:27,185 --> 01:25:30,885
minutes, you know, it was like, Oh, ah, oh.

1376
01:25:32,420 --> 01:25:36,260
Well, Okay, I just didn't like the content. I was

1377
01:25:36,260 --> 01:25:39,995
not looking for, I liked his produced short

1378
01:25:39,995 --> 01:25:43,675
for the, you know, a podcast for the short attention span. I

1379
01:25:43,675 --> 01:25:46,975
liked that content, and I like his stories. I just didn't,

1380
01:25:47,340 --> 01:25:50,800
I didn't get connected to his producer, who he was

1381
01:25:51,020 --> 01:25:54,700
bringing in his buddy he was bringing in. That just didn't work for

1382
01:25:54,700 --> 01:25:57,795
me. But I mean, just this week, I did a shorter show.

1383
01:25:58,494 --> 01:26:02,175
And I think it's Okay. You know, just do, do, do it. Do

1384
01:26:02,175 --> 01:26:06,010
it. You have content for. Yeah. And and his yeah. Because

1385
01:26:06,010 --> 01:26:09,850
that was an extreme. He went from, like, 9 minutes to 90. And I'm

1386
01:26:09,850 --> 01:26:13,310
like, yeah. I'm I'm and he even said, you know,

1387
01:26:14,155 --> 01:26:17,915
for people in a short attention span. Yeah, it started that way. Right? Dan

1388
01:26:17,915 --> 01:26:21,034
says in chat, How long should a book be? I mean, how long should a

1389
01:26:21,034 --> 01:26:24,739
movie be? Well, I mean, that question,

1390
01:26:24,800 --> 01:26:28,560
Dan, like, you know, there probably is a limit on the

1391
01:26:28,560 --> 01:26:31,620
movie side of things. At some point,

1392
01:26:33,035 --> 01:26:36,795
theater would play a 5 hour movie. Lord of the Rings got close with

1393
01:26:36,795 --> 01:26:40,450
some 3 and 3 and some change, 4 and some

1394
01:26:40,450 --> 01:26:44,130
change. I can't remember how long those were. But I, you

1395
01:26:44,130 --> 01:26:47,675
know, I don't know. It's, it's a, it's a good point, right? There, there

1396
01:26:47,675 --> 01:26:50,574
isn't necessarily a set length. Do what you feel is

1397
01:26:51,755 --> 01:26:55,114
do which field works is best. I'm trying to find it in my

1398
01:26:55,114 --> 01:26:58,800
book. Wait. You wrote a book? I

1399
01:26:58,800 --> 01:27:02,019
wrote a book. That happen? Profit from your podcast. Oh,

1400
01:27:02,480 --> 01:27:06,325
awesome. That's a perfect book. That before. Right now, if you go over

1401
01:27:06,325 --> 01:27:10,005
to, profit from your podcast.com/book, you can actually

1402
01:27:10,005 --> 01:27:13,060
get the audio book even though it's not officially done yet.

1403
01:27:13,380 --> 01:27:17,220
And as a new kind of preorder kind of thing,

1404
01:27:17,220 --> 01:27:20,660
because you get right now, in fact, I'm hoping to record chapter 4

1405
01:27:20,660 --> 01:27:24,034
today. Like, the there's over an hour of stuff there already,

1406
01:27:24,415 --> 01:27:28,175
but you can then ask questions, which will then be used in the the bonus

1407
01:27:28,175 --> 01:27:31,960
stuff. But I just see at the end membership site tools on

1408
01:27:31,960 --> 01:27:35,719
page 156 as part of the appendix. But that was the problem

1409
01:27:35,719 --> 01:27:38,860
with the book. I had to provide x amount of

1410
01:27:39,415 --> 01:27:42,535
words. So that was one that I was like, if I if it was an

1411
01:27:42,535 --> 01:27:46,295
indie book, that part of the appendix would not be there because

1412
01:27:46,295 --> 01:27:49,890
I knew the minute we published it, that section of the book was gonna get

1413
01:27:49,890 --> 01:27:52,850
outdated. And I was like, really? Like and they're like, well, we need more stuff.

1414
01:27:52,850 --> 01:27:56,530
And I'm like, but it's done. And they're like, nope. We need more

1415
01:27:56,530 --> 01:28:00,265
words. And I'm like, words, words, more words. So

1416
01:28:00,265 --> 01:28:03,865
that was, one of the downsides of being, well, you

1417
01:28:03,865 --> 01:28:07,540
know, officially published. So, also, one last thing

1418
01:28:07,540 --> 01:28:11,000
in, in the news, the StreamYard,

1419
01:28:11,460 --> 01:28:14,760
which we all know and love, which was bought by Hopin.

1420
01:28:16,415 --> 01:28:19,875
A while ago. Yeah. Not recently. Hopin has been

1421
01:28:20,014 --> 01:28:23,474
bought by Bending Spoons

1422
01:28:24,390 --> 01:28:28,230
is the name of the company, and they are the owners. And then I

1423
01:28:28,230 --> 01:28:31,690
was like, oh, okay. Because sometimes when companies get bought,

1424
01:28:32,025 --> 01:28:35,705
you go, oh, is that a good thing or a bad thing? They

1425
01:28:35,705 --> 01:28:39,065
are the owners of Evernote and

1426
01:28:39,065 --> 01:28:42,130
Meetup. And when I first heard that, I was like,

1427
01:28:42,910 --> 01:28:46,750
not really companies I'm a fan of anymore. I hope they don't

1428
01:28:46,750 --> 01:28:49,335
I hope they don't ruin the stream yard because I really like the guys at

1429
01:28:49,335 --> 01:28:53,175
StreamYard. It's a great product. And hopefully but, yeah, Hopin was

1430
01:28:53,175 --> 01:28:56,715
was, bought by Bending

1431
01:28:56,775 --> 01:29:00,500
Spoons. So which I thought was just a folk group in the sixties.

1432
01:29:00,880 --> 01:29:04,420
Ladies and gentlemen, welcome to the stage. Bending spoons.

1433
01:29:04,855 --> 01:29:08,695
And then this blonde with long hair would come out and a guy with

1434
01:29:08,695 --> 01:29:12,455
a headband singing about peace and love and making balloons fly up in the

1435
01:29:12,455 --> 01:29:16,199
air. Anyway, with that said, Jim, what is coming

1436
01:29:16,199 --> 01:29:20,040
up on, the average guy dot tv? Yeah. You know, I'm getting

1437
01:29:20,040 --> 01:29:23,865
a little more comfortable with solo podcasts. I took

1438
01:29:23,865 --> 01:29:27,705
3 weeks off and came back solo. And it was

1439
01:29:27,705 --> 01:29:31,310
kind of fun. So, you know what? I didn't say sorry once

1440
01:29:31,390 --> 01:29:35,150
either. I never apologize. I took 3 weeks off. It's just great to be

1441
01:29:35,150 --> 01:29:38,910
back. Boom. That episode is published and

1442
01:29:38,910 --> 01:29:42,625
available homegadgetgeeks.com. There you

1443
01:29:42,625 --> 01:29:46,465
go. On the School of Podcasting a couple months ago, one of the questions

1444
01:29:46,465 --> 01:29:50,150
of the month was, you know, what are what are the

1445
01:29:50,150 --> 01:29:53,670
things you're gonna continuing in 2024? And what are those things

1446
01:29:53,670 --> 01:29:57,245
that, yeah, you're probably gonna put on the side? And the, like, number one answer

1447
01:29:57,245 --> 01:30:00,945
to, like, here's something that doesn't work was social media.

1448
01:30:01,485 --> 01:30:05,085
So I went out and found Katie Brinkley, who is a social media

1449
01:30:05,085 --> 01:30:08,830
strategist. It was kinda like, alright. We know social media can

1450
01:30:08,830 --> 01:30:12,670
work because otherwise, why would everybody be on it? And I'm

1451
01:30:12,670 --> 01:30:15,835
like, so what are we doing wrong? And she's got a kind of a 4

1452
01:30:15,835 --> 01:30:19,515
tiered approach that we're gonna go through. So that is coming up on

1453
01:30:19,515 --> 01:30:23,275
the school of podcasting. Remember, we are here every

1454
01:30:23,275 --> 01:30:27,000
Saturday morning, 10:30 EST till noon. Ask the

1455
01:30:27,000 --> 01:30:30,840
podcast coach.com/live. If you like the show, hey. How

1456
01:30:30,840 --> 01:30:34,475
about sharing it with a friend? And, also, if you hate the show, can you

1457
01:30:34,475 --> 01:30:38,275
do us a favor and share it with a friend? We'll take anybody. It doesn't

1458
01:30:38,275 --> 01:30:41,335
really matter. Thanks to, Mark over at podcastbrandingdot

1459
01:30:41,890 --> 01:30:45,650
co, and Dan at based on a true story podcast. Check out Jim

1460
01:30:45,650 --> 01:30:49,455
at, home gadgetgeeks.com. Check me out, school of podcasting dot com.

1461
01:30:49,455 --> 01:30:53,054
Don't forget to use the coupon code coach when you sign up for

1462
01:30:53,054 --> 01:30:56,895
a 30 day or yearly subscription. And as Jim is

1463
01:30:56,895 --> 01:31:00,500
pointing out, like, subscribe, and smash the bell

1464
01:31:01,040 --> 01:31:04,820
because, you know, it's there. It's taunting you saying smash me.

1465
01:31:04,960 --> 01:31:07,940
And, we will see you next week with another episode of

1466
01:31:08,675 --> 01:31:11,815
That's the Podcast Coach. It's balloons everywhere.

1467
01:31:27,595 --> 01:31:29,135
And years later.