What Does Next Level Podcasting Mean?

David Jackson  
Ask the podcast coach for December 10 2022. Let's get ready to podcast. There it is. It's that funfilled music that means that hey, it's Saturday morning, it's time for Ask the podcast coach, where you get your podcast questions answered live. I'm Dave Jackson from the School of podcasting.com. Today on the show, we're gonna be talking about things like, what does it mean to take your podcast to the next level? We're going to talk about ask the company first. We might talk a little bit about the new sounds profitable thing that just came out the thing. We're going to talk about the thing, Jim, and to help me talk about help me to talk about the things is, you know him you love him from the average guy.tv Jim Carlson. How's it going, buddy?

Jim Collison  
Greetings, Dave. Happy Saturday morning to you always good to be back on Saturday mornings. Good to be back in the home studio. Good to be with you. Let's do this.

David Jackson  
Yeah, it's got to be kind of like, Ah, no, I mean, not that your your office was like, super uncomfortable. But it's just that I mean, it's just good to be home. When you've got your cozying up next to the fire. I see in the

Jim Collison  
background, I got the I got the fire going. How it took a while had to get some kindling and stuff going, but it is for everyone. It's safe for everyone. They don't really have a fire on your bookcase. All these things seriously these days?

David Jackson  
Well, you know, another way you can warm yourself up would be to fire up a cup of java or whatever you whatever your nickname for coffee is. Jim's like just hit the button. And of course, that that coffee pour is brought to you by he said pulling up the slide as he speaks the one and only mark over at podcast branding.co or.co If you're American, apparently, if you need good artwork, and I'm actually thinking, in fact, I'm pretty sure I'm gonna hire mark to redo the podcast review show artwork. He's done all my other artwork. And I looked at that one. And I was like, Yeah, that looks like it was done by Dave. And what Mark does is he sits down with you one on one to make sure he understands kind of just the vibe of your show where you're going so that the artwork matches the brand, hence, podcast branding.co. And if you need artwork, if you need a whole website if you need an audit on if you like what, what is branding? I don't get it. Go over to podcast branding.co The great thing is Mark is not only an award winning graphic artist, he's also a podcaster. So there's none of this explaining stuff where it's like, oh, it's like a radio show. And he's also not a slimy dude on Fiverr that steals other people's stuff. He actually makes it himself. Check it out podcast branding.co.

Jim Collison  
Ca coffee is extra hot this morning. I just brewed it big thanks to Dan the fab over there based on a true story podcast that based on a true story. podcast.com sent me this awesome mug as well for this, Dan, thanks for your sponsorship. If you're it's the holiday season, you might need some, some extra listen to on your opinion podcast channel, give it a try. Ever wonder isn't really based on a true story or how much it's almost always there's some element of truth. Almost always, maybe not Pirates of the Caribbean. But there's some elements of truth. So you can check it out. He's got well over 200 episodes based on a true story. podcast.com Dan, thanks for your sponsorship

David Jackson  
absolutely course the way this works. If you're watching live, thanks for being here. We got 18 people right now in the chat room. And if you have a question, you can throw it in the chat room. Or if you want to jump into the actual call. Well, you can just go to ask the podcast coach.com/join. And of course, if you're watching live, you know, in your on Twitter, tweet out that we're live where there's a whole lot of buzz going on about all these different places popping up that are, you know, the the replacement for Twitter. And here's the thing, see this, we're going to start off you know what, we're going to table that conversation, we're going to come back to that. I don't want to open with that because that that gets into politics and things like that. So we'll get warmed up. Yeah, we'll get warmed up. So, so I got this question this morning out of a Facebook group. He says my podcast has 40 episodes, and about 30 hours of content. It's starting to gather interest, and I want to take it to where Funkytown the next level? That's right. I've edited I've produced and published all the content to this point. I would like a professional to go back and get it to the next level. Standard mixing and editing but additional transcription and possible website cre Oh wow. I didn't read that line and possible website creation possible. Possible. Yeah, I'm like well What do you mean? We got 40 episodes and you don't have a website? So there's one other

Jim Collison  
using maybe they're using most webs. Yeah, that's true. That's close.

David Jackson  
Yeah. Anyway, so he says any recommendations, and I just kind of was like, that is one of those phrase that gets thrown out there so often, you know, I want to take it to the next level, I want to go next level, blah, blah, blah, you know, a next level pot chocolate next level, you know, basket weaving, and next, you know, and I always hear next level podcasting. And I was like, what does that even mean? Like, what does that mean to you? More and more listeners,

Jim Collison  
it always is just, yeah, just want. Right? Which just kind of be I think, I think you have to be careful what you wish for on some of these, like, more, you think you want more listeners, and you do all these things to get them and then you get seven, you don't really like them. You're like, oh, I don't like these people. They're, they're harassing me or they're, they're giving me feedback. I don't want to listen to or there, whatever. So I think one I mean, be really have an idea with more listeners does not equate to success. Right? I think we've talked about that. Yeah. Doesn't necessarily mean you're successful. You know, with that, I mean, so. But I think early in podcasting, that's the, you know, that's the golden ticket as I just want more listeners, that's the next level. How do I do that? And you do all these gyrations to get it done. I really think we missed the point sometimes not that we shouldn't do those things. Those things need to be done websites and all that other stuff. But but, you know, listening, going back to the audience, who is it? Is it people I want to spend time with? I mean, would you spend a Saturday afternoon with one of your listeners? If the answer is yes, then okay, you're hit you're, you're headed down the right path, buying more places to gather people like that. That's what I think, I don't know. What do you? What are your thoughts?

David Jackson  
I'm with you. I think in the end, they're just saying, how do we get more listeners? Because in the Facebook group, about three questions down was like, I know, this has been asked before, which I thought was an interesting way of starting the question. But how do I get more listeners? Because it's kind of like saying, Hey, I know I should do a search in the group, but I'm not. So here's the question. But yeah, to me, I think next level is everyone gets a microphone. No more sharing a microphone. You know what I mean? I think it depends, in fact, Chris Nessie says it's kind of subjective. And it kind of depends on where you're at. You know, and that might

Jim Collison  
even two microphones in the same room doesn't necessarily guarantee right success. Right.

David Jackson  
Well, that that. Yeah, cuz I mean, yeah, you sound better now. But if it's still like, I don't know, what do you want to do? I don't know. What do you want to talk about? That's not going to help? So there's I maybe that's part of it a little more planning, I think was probably involved in next level. Podcasting? I think

Jim Collison  
it could be. Yeah, I mean, it could be.

David Jackson  
Yeah, I think to me, it is it's that's a hard question to ask. Because like Chris said, it's unique for each person. Because

Jim Collison  
Joe Rogan's quality his, his audio quality is good. It's video quality is terrible. Like, it's, it's not, I mean, it's the camera angles all over the place. And it's just kind of, you know, there's just kind of see this kind of show up and stuff. And like, it's not what you would expect at a network level. Is he necessarily worried about that? No, no, he's, he's interesting to his audience. Right. He's interesting. This all it all goes back to I think next level is just be interesting. Yes, that's the hard part. Right is, how do I be interesting, sometimes you force it, and it's, yeah, I don't know if that's, and it's different for everybody. It just, I just had on home gadget geeks I just had the guy who got me started in podcasting. You know, 12 years ago, 13 years ago, whatever that was. And we reminisced a little bit about the old days. And then Dave, we talked about the most boring stuff, like home servers, you know, literally computers, hard drives data could not be any more boring, right?

David Jackson  
Unless your audiences people that are you know, doing the home gadget geeks, yeah.

Jim Collison  
Yeah, they're, they're like minded in that in that area. We did meet ups, you know, and we, we get 30 to 50 guys to show up from all around the country to talk about this stuff. And I was talking to him about, you know, maybe the meetup thing we take virtual maybe not, not on Zoom, but like actually VR, you know, I'm building this VR rig man. And he, he, he gave me this look like I had there's still something about getting people together, you know, in person, this kind of thing. So I think that is the key we all this AI and all these tricks and all this SEO stuff. I think we get too wrapped up and we forget it's about people you know, today there's 2025 listeners on The other end, Dave, those are our people. They're showing up on Saturday to be entertained. Because that's there's no information in the show. So it's all entertainment. Right? And that's, that's who we are. That's who we've been given. Right. And so take care of the people you've been given. That's it. Yes.

David Jackson  
Yeah. That's kind of what I did at the School of podcasting this year is I still do coaching and consulting to anyone who wants it. But I added it to the school of podcasting, because I'm like, I want to keep the people that have decided to work with me. Let's just in the immortal words of James Taylor, I think it was shared with the people you love with love. Yeah. Show them the way that you feel. I think that I know James Taylor. I don't know if he wrote that song. But

Jim Collison  
nice, nice memory. If I grew up, have you been taking? Taking something?

David Jackson  
Yeah, I don't know what I had for breakfast. But I can recall lyrics from James Taylor from 1977. Yeah, nicely. Yeah, well, I'm a big James Taylor fan. Neil Headley from knob studios. By the way, if you haven't taken his copywriting course, very good course. He's making me think I like it, in terms of next level, better to have 100 passionate fans than 1000 listeners who find you disposable, absolutely. D

Jim Collison  
excited about those 100 that you do have and not always wishing for, you know, I think sometimes we we, you know, we go try to find the 99 and leave the one. Right and that, well, 99 or may not even be worth it.

David Jackson  
Somebody finally said this to James Cridland. And I've thought it for a while is without spending too much time on the love B world of podcasting. 2.0 There are a lot of people that are like, Hey, we got a boost. You know, somebody gave us a rush boost is 2112, which is the name of an album from the band Rush. But when you look it up, and you figure out how much money you just got, like, it's 2112 Satoshis is like $1.02 or 98 cents. It's really, and we're like, well, we got 2100 And I'm like, meanwhile, like you got to be careful with this. If you're doing Patreon and podcasting 2.0 Yeah, yeah, the people that gave you 20 bucks, like I give you 20 bucks a month, I don't get a mention. Somebody just gave you 68 cents, because there's ducks on the pond. I'm like, you gotta be better. Be careful with that. So take care of the people that are taking care of you.

Jim Collison  
You somehow have to take care of both. And that's it. Yeah, that's the tough now you serve two masters, right? You serve a Patreon master and you serve a boost, whatever it is master. And in your right, right. I mean, you're the that can be. Yeah, you gotta you got to figure out a way to do both.

David Jackson  
Yeah, it's, it's, it's tricky. Anyway, you slice it. So the other thing I would say next level, podcasting is editing. Because you said it, you got to be interesting. And I was we had a call every Friday, the School of podcasting as lunch with Dave. So I come on from 1230 to one and we just talk podcasting and answer questions. And so we're talking about a couple different things. And I was like, Man, I'm definitely repurposing this to the members. Because there are times when we do that. And we're just in there talking, you know, 80s rock, you know, okay, we're not going to repurpose this one was really cool. It's 36 cents. Great. Daniel says 2112 is is 36 cents beautiful. But,

Jim Collison  
but that somebody gave up to do I like I hesitate a little bit, because even though it's only 36 cents, somebody still did it. Yeah. And I think you can't, you need to acknowledge that still in some way. Well, and you can't put, you can't put from 36 cents on the air

David Jackson  
well, and the other thing is boosting, boosting anybody. Satoshis means they went to their bank, and tied it to an app. And then they tied that app to the App that they're listening to and it's not that easy. That's the part that's missing. We keep focusing on making it easy to receive Satoshis can we focus on making it easy to give like how can I just go into an app tied to my bank and go there's there's too many steps there but

Jim Collison  
Well, they probably changed podcast players to do it too. I mean, they made a commitment to this if that's if that's what they're doing so well yeah, that's what I said you got to do both right. You can't poopoo one well, I mean no, that means nothing no they did something for it's like an email and email doesn't cost them anything but you we relish that so I don't want I want to be careful with that that we don't

David Jackson  
Yeah, no, no, no by all means boost away. This show is equipped

Jim Collison  
to to receive what they do that day. Can they boost right?

David Jackson  
You can boost right now. If you're in

Jim Collison  
a slump boosting based on this boost conversation. Yes. If you're, if you're him Boost. I was born in 6819 68. That would be a gym boost if we're just making up for Yeah. How boosting. Yeah,

David Jackson  
you can see in my app, speaking of adding I amount of funds in Casta pod, you'll see where it says insufficient funds. I need to refill here. But yeah, it's well, and how do they do that? They go to new podcast apps.com. And here's a tangent on that one. If you really want people to use these apps, please, I look, I know it's not going to be perfect. But oh my god, I can't find one that's not full of bugs. I love cast apod. It's just like overcast, except it doesn't work. Not a lot, but it's annoying little things like I hit I was listening this morning, hit play, get in the shower, get out of the shower, hit stop, turn off the wireless speaker, hit play cast a pod goes, I don't know. And I might go in, it's not a hard fix. I just go into cast a pod. And either a go play another episode, and then come back and hit play. And it'll play again. Or, in some cases, I have to close cast a pod, reopen it, and hit play. So these are like four second solutions. It's just annoying. And I have used I started off using fountain which I'm I'm way far away from probably what it is now. But it had tons of bugs. I've used pod verse, pod verse was really close. Piper's had a cool web version. But the thing I didn't like about pod verse is, here's what I want in an app. I wanted to have smart. Oh, crap playlists. So I can say hey, add Daniel J. Lewis to the podcasting playlist, and add, you know, anybody, David Hooper to the playlist so that when they have new episodes out, it goes there, I want it to have, you know, the typical stuff played faster or slower. If it'll eliminate spaces, that's cool, too. And I really love it if they let me set settings per show, because I love the fact when I can switch from one show to the other. And it just automatically speeds up and slows down. Like I listened to pod craft. With Colin from. I'm forgetting Collins last name. I want to say Joseph, but that's the guy from Saturday Night Live, Colin gray. And he's Scottish or Irish, one of the two, I can never tell the difference. And I have to listen to 1x Because I can't keep up with his accent. It's a beautiful accent, but I can't listen to it. 1.5 or 1.7 or whatever I'm doing. And so I love I love everything about caste apart, except the fact that every now and then it just stops and I was like, Why is it you know? So if if we're going to be promoting new podcast apps.com I really wish we could get one you know now for the record. Fountain never had a problem playing. I think the guy at fountain needs to figure out who his target audiences in there because there's so many stats for podcasters I'm like, you do know this is an app for listeners. Right? So that's my take on new podcast apps at this point. But anyway What do we got going on here in the people are doing song requests now?

Jim Collison  
Now there's there was some there's some question about the platform you were talking about. You know, you got the right name right name on the planet.

David Jackson  
I'm probably not it's not. I'm sorry. I always say cast a pod. It's not cast a pod. It's cast thematic. And Cather yo cast thematic, I love the app, the app has I mean, it literally it looks like if I was Marco, the guy from overcast, I will literally consider looking at his code, and maybe getting a lawyer because it looks like he copied overcast. I mean, almost exactly. There are a couple things. I think it's weird that when I go like yesterday, I wanted to listen to one episode from a show called Built to Sell because it had the guys from advertised cast on. And they gave the behind the scenes of what it was like to sell to Lipson, which I thought was really interesting. But I just wanted to listen to one episode, I had to go into a place that said subscribe to podcast. And I was like, Well, I I don't want to subscribe to it. I just want to listen to it. I thought that was kind of odd. But it just occasionally just stops. And I know it's a total third world problem. But it first world first world problem. Yeah, thank you. Backwards. Yeah, so

Jim Collison  
Well, no matter remember, we have to remember these are brand new apps. Yeah, that's true. And they're they're good. Let's, let's get some time. Let's get the boat. Make sure you report in the bugs. Make sure you know it. They'll they'll get them worked out. Right. They'll get them worked out. These are brand new apps we need. We can't treat them like they're going to be perfect out the gate. We got to give them some time to kind of get in there. Get them done. I'm just I'm just not sure that you know, the, the that model it's a model right I'm not sure it's the model. I listen, we know, advertising is the way these things work. Works for TV, it's worked for radio, it worked for newspapers and things in life. Nobody really, most people don't really want to pay for things unless they pay for him directly, you know, hoodie or merch or some of those kinds of things, right? Something to just give to give his is really goes against human nature in a lot of ways. Not for everybody, but for for most. So well, and you know,

David Jackson  
Dave has a really good point. He's saying, and Dave, you did report the bug, right? And I'm like, No, but I am in this case, because it was between last night. I mean, I always party hard on Friday night, which of course means going to Walmart and buying groceries. And, you know, I'm driving along in the car, and all of a sudden, it just quits. Well, I'm one of those weird guys that I don't use my phone in the car. I didn't like, try to fix it as I'm driving. And I was just like, and then I was sitting there listening to nothing. And then I turned on the radio for like, two minutes to because I needed a big fill of commercials. And then I finally got to Walmart and fixed it. But it was just kind of like this is getting annoying. And I don't know, no and fix it. Yeah, no, get to it. And I also don't understand why in cast ematic when I tell it hey, when you know, keep download the last episode. And when I click play, it says streaming and I'm like, why are you streaming? It's on my phone? It's yeah, so I just need to email whoever it is over there.

Jim Collison  
So I give him some, give him some. Give him some good feedback. Well, I think this this web two Oh, bit. It's, it's, it's important in what we're doing. It's yeah, there's some important things coming with it. Right. I think we need to all get around it and behind it and work with it. I think I do think it's the future. I don't, I don't think you know, the boost is just another form of Patreon, you're gonna get just about the same amount of people who do who give on Patreon to do the boosts it's not gonna be the be all end all. Yeah, it's a thing. Advertising still gonna be important in the future here, we can't forget about those. So

David Jackson  
what I do like, Todd's been talking about how, and I need to dig a little deeper. Because there's lb, that is a really cool, easy way to make your show available to receive Satoshis. And then there was another one I want to call Saturn. And then there's another thing it's like, Chantix, which is a drug for something, but it's it's some weird name that I can't spell that I need to go in. And they're giving you now dashboards, that you can see how, cuz it's something you know, it'll be a very small amount, like, whatever, five Satoshis a minute. And but you can see then, five Satoshis, five, Satoshi fives, and then all of a sudden, at the 37 minute mark, the five Satoshi goes away. So Todd is like going, Oh, that's interesting, we can now tell where people are dropping off, because you'll be able to see. And I was like, that's an interesting use of that. So I'm with you, I think it's about five years out, we'll we'll see. But I I love the idea to me, I'm like, Oh, this, you know, it's one of the things where if we could get 5% of your audience to, you know, give you $1.20 Every episode that adds up after a while. So,

Jim Collison  
so that feature the the ability to give a Satoshi every minute, right. So in those apps, where we don't have the ability to see where people are going, where they're dropping off is a really great idea. A Satoshi is a terrible way to implement it, because it cost something and you're going to lose a whole bunch of people if that was you know, if I could go into the app and say, Hey, monitor my listening and using a marker of some kind or whatever, that that would help the, you know, the podcaster know what's going on. I think we'd get a little more involvement. A little more people would turn that feature on we get better stats than using a Satoshi to do it. Now. Again, Satoshi is pretty almost nothing. Right? So in that in that stay in case may are in that state and that that case, there we go in that case maybe it doesn't matter, but making that valuable. Yes, you're getting your committed listeners and such I just don't think you're getting everybody and I think there's a better way there's better a better way to implement that stat than Satoshis Yeah, well that's within boost.

David Jackson  
That's basically what the one guy was saying to James Cridland he's like you know, I get it we're all kind of like you know, Satoshis are cool and this is great, but it's a heck of a lot easier to just you know, buy me a coffee or paper you know, I'm I get I get that but so

Jim Collison  
listen also large scale Yeah, the blockchain the Bitcoin blockchain and Satoshis are not a good way to do this. Like, let's just say, you know, we let's just say a million people all started doing this, right? That that blockchain is suspect for that kind of those kinds of transactions mean when when Bitcoin got popular in it, and people actually started transacting on it. In some cases, it took hours for those transactions to take place. Do Do we really want to build that kind of system on top of that blockchain? I think it sounds cool. I think they picked the wrong blockchain for it. I mean, if you're gonna do this kind of stuff, Bitcoin was not the right blockchain to go with. I mean, so, you know, it's, it's probably not a scalable solution in the future. If, if this really takes off. I mean, today, you know, it's like seven people doing this thing, right.

David Jackson  
Next, might be a little more than seven, but okay, well,

Jim Collison  
it's like, but but there's there's it, they pick the wrong blockchain. And so it's just it's not a scalable. Just imagine they build all this thing, and they get there. And then the blockchain hangs up, because you know, the transaction times or transaction fees get expensive. Yeah. And then then what? What do we do, then? I mean, I'm not sure anybody's thought that completely out from a technology standpoint. But

David Jackson  
I liked that thought, we're going to come back, we're going to come back to thinking things through I do have I clicked on the wrong one. Neil says, buy me a coffee works well, if stripe ever gets around to giving you your money. I don't know if that's a Canada thing. Because on my stripe, I get, I think it's the next day. It's I'm always getting you know it, people do it. And then typically, whatever I got, like today, I will get whatever I got yesterday. So make sure it's connected to your bank or whatever. I know, it's kind of kind of odd. But we're gonna I'm gonna hit the button here to let me know we're changing topics officially. But thinking things through, I went down such a rabbit hole of a write today, I'm using my Sony VZ. One, my my DSLR, I guess camera or whatever it is, it's not the webcam, which is sitting here on my monitor. And I fell down a rabbit hole. Because the Sony vz one came out, everybody's like, this is the best if you're a YouTuber, this is the best thing ever. And it is it's a great camera. And literally two months later, they came out with the Sony vZ 10. Because the one thing that vz one doesn't do is you can't switch lenses on it. So I'm everybody's and everybody said, You know what they said about the Vz 10, or the z v 10. The best camera ever, if you're a blogger YouTuber, this is the one you need. So the whole time I'm like, Ah, I bought it too soon, but, and I went, I mean, I watched no less than 12 videos comparing the z v one to the z v 10. And then it dawned on me that if I get a z v 10, that the one that if you get the kit with the lens, it's probably not the lens, you really need to do YouTube stuff. And you need this one, and it's another 400 bucks. And that's when I went 400 bucks for a lens. Okay, and so then I finally found a guy that said, if all you're doing is YouTube videos, the z v one is completely fine. It's it's actually cheaper now, because it's the old model. And it in so that my point is you brought up thinking things through. And I was just like, Okay, so let's say get to z v 10. Yeah, the interface is a little easier. But other than that, most of the time, it's going to do what it's doing right now. It's sitting on a tripod, and it's pointed at me. And I can buy a remote if I wanted to for the camera I have. And it just I was amazed at how bad I got sucked into the new shiny thing. And I actually said, Wait a minute, let's let's think about how I'm going to use that. Okay, I could get a white image thing. Or I could just back my camera up. You know what I mean? It was just like, I just was really surprised at how much I got sucked in by the the new bright, shiny thing. And I was like, I don't really need that. I mean, I've done that with a couple. I've done that with email lists, where I get sucked in because it does this and that did that and I'm like, Yeah, but I'm not going to use any of that. So the thinking it through Have you ever had anything that you you like you almost bought? And then you went you know what? Maybe not.

Jim Collison  
I see a lot of I see a lot of folks by the buying these road caster Pro. Yeah. And they're like, I'm a podcaster now, you're like, well, like there's a little bit of work that you need to do. You know, to get that done. I do. Listen, I'm in the tech space. So I struggle with that stuff all the time. You know, thinking like, Oh, I gotta have this in fact, is I was buying this new computer I had some good friends who I was saying, Hey, I'm coming, you know, I'm thinking about buying this video card and this processor, and they were like, yeah, no, you don't need that much power. Yeah. Like, you did ask me, What are you gonna? Do? They know me. So which is really helpful? What are you going to do with this again? And it's like, well, this, this and that. And then they've said, Okay, get this, get that. And it was half the price of some of the things I was looking at. Ed Sullivan helped me I don't want I was spilling wine on all my mixers and stuff and wrecking those. So I went out to his place, and we looked, he owns all the audio, you know, I ended up with the m two or the MO two m two. And it was actually middle the road really simple about $175 audio interface. did what I needed to do, I could have spent $600. Yeah, but I don't do those things on my podcast, right? I don't. Could I? Yeah. Well, I probably not. I mean, that's one of those, you have to ask yourself, I think go through some of those questions. It's great to have, but Dave, trust me, I bought plenty of things that sat unused. Oh, you know, I or I use 5% of the functionality, right? And you're just like, Oh, why did I do this? That my friend is called marketing?

David Jackson  
You mean, you don't need one of these? Or?

Jim Collison  
You do though, if you have them and you use them? I just don't? Right. I mean, I use yours when we're on this. So

David Jackson  
yeah, it's it's always fun to see the person that bought the road caster two, and then the buy a zoom pod track before and I'm like, why? And then they said, well, sometimes i i podcast from the woods. And I was like, oh, okay, that works, I guess. So it's interesting. The speaking of the road caster, Daniel J. Lewis brought up something. And he's now the second person that has been saying something wrong with your audio Dave. So I need to dig into this. Somebody said, and I'm the school of podcasting. He said, You seem to have a slightly over aggressive noise gate. And I thought, you know, I better this week

Jim Collison  
than last last week was really bad. Yeah, better this week. And I think

David Jackson  
some of that might be because my furnace is on now.

Jim Collison  
And let's make sure it's not me. Hold on. Well, I mean, I would have I just, I just muted. Did you hear a drop in sound when I muted?

David Jackson  
No, I mean, to me, I think I sound fine. I'm not hearing anything. That's what kind of like, Oh, that's not good.

Jim Collison  
I don't I don't hear it either. But that doesn't mean anything.

David Jackson  
So but I know I've been using, there's a plugin from waves called WL. And plus, there's a setting there from Mike Russell. That is a compressor, a pretty aggressive compressor, and then a limiter. So it is it is pushing your audio and then cutting off its head. And I love the way it makes it sound. It's a nice, almost like leveler in a way. And it just seems to I don't know, when I turn it on. I go, Yeah, that sounds cool. But I've now heard two people say I remember Josh Liston, who's an awesome supporter that had said, Dude, what's up with your bass like, and that was a while ago, so I turned down the bass on that. So I need to, maybe, cuz I would just tell

Jim Collison  
him, it's your art. That's my art. My art man. I like I like

David Jackson  
his, it's my friend.

Jim Collison  
I added that in intentionally.

David Jackson  
It's it, I added in post, its on a continuous loop.

Jim Collison  
Just wanted to see if you were listening. So thank you,

David Jackson  
Daniel, keep me posted as I tweak things going forward. We got this question from Matt. He said, I use a music software called N track nine for my editing. Now, here's my question. Does that work? If it is, as the old saying goes, if it ain't broke, for my editing, and I want to switch to something more mainstream. But I'm worried about the learning curve. So my question would be, what's the new thing going to do? That you're your old system doesn't, you know, because I'm here to tell you I last night, I tried to use openshot.org to edit a video just for fun, because I normally use Camtasia. And there came a spot where I wanted to zoom in on a button. And I had to go through and I'm in the Help section of Mike how to use Zoom, couldn't figure it out, finally punted. I said, Oh, you know what, I'll use the script. So I went into the script, and uploaded the video and transcribed it. And when I went to zoom in, I couldn't really figure out how to do it because again, learning curve so learning curves are not the end of the world. It was just like, I know openshot I'm like, I'm not using this in the long run. So that's out of here. And I needed to get this video out so I went back to what I've been using for Good God 20 Here's Camtasia, because I knew it. So there is something to say that if it does everything you need it to do, do I need to switch. So for me, the one that has the smallest learning curve is Hindenburg, it's pretty easy. Because remember, all you need to learn. I know there's all the compression and blah, blah, you need to know how to bring in your audio that hopefully you recorded pretty decently, then you need to know how to drag it around. You need to know how to adjust the volume, and maybe do a fade in and fade out. And then how to export it as an mp3. So you don't I mean, there's like 37 options in there, you really only need to know how to do five things. So Audacity is a, you know, a popular DAW because it's free. But if you're, you know, unless there's something like the camera, right, I looked at that camera, not only if I had bought the z v 10, there would have been a learning curve on you know, okay, how do I get this lens and what lens do I need and now I'm now I've done another rabbit hole, because I got to figure out which 16 millimeters the right you know, wide angle lens. And I was like, You know what this is doing what I needed to do,

Jim Collison  
you should hashtag this section hashtag regrets, because the opposite also happens to you when you go. So say you buy too cheap, you're like, oh, no, all I really need is, you know, these two things. So you, you buy the inexpensive version, and then you start using it. And you realize, oh, I could have used like, in your case, to use that setup with the lens. I should have just gone that direction. I think sometimes no matter what you do, you always think you made the wrong decision. Yeah, it's just I think it's just part of human nature on that one. One of the things I think, in this gear space, we just gotta get good at selling, if we were good at selling the things we bought by mistake, because somebody else needs it. Get rid of it, recoup that. Go out and buy what you need. That's where I make the mistake. Most of the time, I'm not good at moving things on or returning them or that kind of

David Jackson  
well. And it's funny you say that I love Podio. That's what I use for the School of podcasting. But I've run into it two or three times. It doesn't let me put script in the header section. In other words, if the feature isn't in podia, you're probably not adding it with some third party thing. And again, does it do what I want it to do? Yes. Can I live without this thing? Yes. Okay, fine. So, but that is a case where I'm like, Ooh, I should have gone with teachable. teachable is a little bit of a learning curve, but I might get but I'm like not, it's doing what I needed to do. So that's always fun. You know, and it is it's no matter what you do, no matter what you do, because this is why people spend three years launching their podcast, no matter what you do. There's going to be a better one in six months. And I have sure I have figured out how I'm gonna get my Mac because I want to get a my computer especially last time when I was doing

Jim Collison  
video. You should get a Mac Mini Yeah, when I Well, here's how I'm

David Jackson  
going to do it. You mentioned all the stuff we need to sell. Yeah. Sweetwater our friends at Sweetwater have a deal, that you can sell us gear on their website. And if you get it in exchange for credit on their site, you get to keep 100% I was like that's interesting. If you if you say yeah, I want to keep the money. I think you get 80%. But I was like I mean, I literally have a closet full of stuff that needs to turn it in build it up, because guess what Sweetwater sells? Mac's Mac Minis Yeah. And I was like, yeah, there we go.

Jim Collison  
The M one is nice. I think you're like, hey, who needs boost? By the way, look at this boom, boom. I should. I'm just joking, Todd. Don't joking. But here's the thing, Matt.

David Jackson  
But here's the thing, though, again, what did I hear? I was actually in the Apple Store a couple of weeks ago. And I was like, any chance you can kind of let me know, like, what's coming in April? And they're like, No, not really. But you know, if I if I didn't work here, I'd probably say there's probably going to be an update to the M one and there's gonna be an empty, but I can't say that. And I was like, Ah, so now I can't, you know, make any purchase till a bow. You

Jim Collison  
could. You'd be just you'd be just fine. When you got $3 more. I mean, look at that. You're, you're you're a 10th of a percent of the way of the way there that's that's about 5000 Satoshis.

David Jackson  
Yeah, dangerous is that 17,000 408

Jim Collison  
Man? There? Yeah, that's got the Yeah, sorry. I was it was my math was way off. Yeah. See, that's the problem with this system. Is that figuring out the value? Oh, gotta get a calculator out. Yeah, to figure out the value. There's a problem in the new media show. You know, Rob Greenlee was just struggling trying to figure out this Satoshi thing and he related it to an old rewards program. It's similar in the fact that rewards programs artificially bump up the price or not the price but the points. So yeah, yeah, you get 20,000 points because it sounds cool. It's $2. Right, you know when in a rewards program and so there's a little bit of that comparison there. But yeah, no, I think you're I think you're right on Dave. A lot. And all of a sudden, you're like, what is it Jim a PC guy? Well, I want a Mac Mini right now. I have love that this. I think the Mac Mini is the perfect podcasting rig. It's priced, right. It does everything you needed to do. It's it's kind of set up for podcasters the way it works, plenty of power, it's gonna last a long time. It's a great value. Never said that about an Apple product. Great value. Never said that until I got my own Mac Mini. And then I'm like, Yeah, you know, they actually priced it right now don't tell anybody because I don't want Mac to raise the price or Apple the raise the price on this thing? It's actually really good value.

David Jackson  
Yeah. And what hub Are you then using? Because that's the thing I realized, if you get a Mac Mini you gotta get up because there's like,

Jim Collison  
three, you don't have to know. Then I don't have one. Wait, how

David Jackson  
do you have two monitors, then? One,

Jim Collison  
I don't, ah, got a 34. I have a 34 inch monitor back that works better with one monitor. I had two to begin with. I had 210. ADP monitors that, and I got an adapter to make it work. And it didn't work as well for me. So I just went with a 34. You can go wider. They're inexpensive. They're 300 bucks, you can get a pretty good. Yeah, you know, you can get a pretty good monitor for this one monitor for the whole thing.

David Jackson  
And integrate and then just drag and drop everything around. Yeah,

Jim Collison  
just move stuff around. App or the Mac has a really nice window. Windows does this too, but it'll size the windows for you on the screen. Yeah, click click boom, boom, it's in there. It's pretty great.

David Jackson  
Yeah. Todd says I'm using Audacity as it's what I learned on and that's the real if I have to do scalpel editing and audio, I open up Sony Sound Forge. Why? Because it's the one I learned on. So it's always I think that's half of it. Whichever one you finally tackle the learning curve. Ron is the one you're going to stick with because learning curves suck. That might be the title of today's episode learning curve suck. Dr. says I have Hindenburg pro in Audacity I'm still using Audacity as my main DAW is those sound waves stacked on top of each other? In Haiti drive me crazy. I usually have like two or three. Like when I do the the only time it gets crazy is when I do the question of the month. Because in many cases, I have to re EQ every per every person or so I end up with like, nine tracks. But most of the time like this one will be like three, be me, Jim and the music. That's it. And if somebody comes in and asks a question, but yeah, a lot of times you end up using what you learned on and that's just the way it is. So let's see what else is going on perception here from Neil, preceptor to throw into gear conversation did my entire hit it on national TV this morning, before I realized my lav mic was draped over the back of the chair. Nice. That's always fun. Yeah, Neil was on. He's a big TV star there in Canada.

Jim Collison  
Nice. Yeah. Nice. Yeah. Well, you know, why didn't they catch that? Like, those producers catch? There's

David Jackson  
gotta be somebody in there going that or that's, that's one hell of a laugh. And he anyway, you slice it. Holy cow. It's picking up stuff. Here's a fun one. My buddy Craig. Craig says, I did a poll last week. And 40% of his audience wants him to change the format. That's interesting. And 60% Want me to keep it the same. That's always fun when you have a pretty big split like that. But I think I came up I think we talked about this last week, where I Oh, and if you see Craig's comment, I had it starred. And I unstarted and now I can't get it off the screen. Unless Is there a way to do that?

Jim Collison  
Oh, yeah, just go back to the Yeah, I have to find it. Now. You're gonna have to go back.

David Jackson  
Yeah, to the chat. And I'm here. Oh, here it is. Hi. Current comment. i There's a thing at the top. I was like, where did it go? Did you see that? It's at the top of if you if I do that, again. It's upward says live and things like that. There's, there's a better way. Let me let me do this again. We'll we'll use Devon's. Hey, Dave didn't What didn't you want to schedule the show early? I did. I just didn't do it. Now if I if I said chat, he just didn't want to do if I unstart this. I lose it in the starred thing. And if I go to chat, look at the top of the chat. Oh,

Jim Collison  
it says Hide current comment up there. Yeah. Yeah, we're in the crate. Yeah, yeah. Okay.

David Jackson  
So there we go. Yeah,

Jim Collison  
I didn't know that.

David Jackson  
I think about that. Every Saturday. I go. Oh, yeah, I was gonna schedule this earlier during that thing, that everybody talks about that free time. And I just need to set an alarm like in Alexa or something like that. And however, you know, Dave, it's time to schedule. Let's go.

Jim Collison  
Do you know how well you respond to those announcements as they come 10 minutes before the show? And you're like, shut?

David Jackson  
Yeah, I have one every evening that's like, consider going to bed in it's like, oh, consider it. I'm just not going to do it. So yeah, I mean, it will not

Jim Collison  
help if you don't actually do what they tell you to do. I mean, if you start getting bitter with them and yelling at them, right, is that another stress problem? You know?

David Jackson  
Yeah, um, let's see. Dr. says, Oh, she's talking. See, she said, Coach, Dave, that Dave, me was the you that said, you bought some Black Friday apps from AppSumo. I did. But here's fun. I bought one. I know she's not talking to me, but I'll pretend she is. I bought SEO crawl. And here's the fun part of app Sumo is if it's good, and people tell their friends, they may not be ready. It's the Leo Laporte effect. I remember I forget the what software I was using, and who Oh, it was a web host. And it was great. And it was cheap. And then Leo Laporte found it and mentioned it, and literally just about took down the company, because they just could not handle a ton of people. So I log into my SEO crawl last night. I bought it, you know, I'm like, Hey, I should probably use this. And it says that the top Hey, Sumo links, thank you so much for your awesome support, blah, blah, blah, due to unforeseen, like, holy cow, we got a lot of customers. And they just basically said, when you click on this button, it's supposed to give you a report, and it's taking a while. Thank you for your patience. And I was like, well, that's something that that's always kind of interested. Yes, yeah. Success

Jim Collison  
when you're not quite ready for that kind of success.

David Jackson  
Yeah, it's always interesting, because I see some companies over there that have been around a while. And, you know, they've decided to, for whatever reason, you know, come on AppSumo. I always see it as young companies trying to get a bunch of customers quickly, you know, to kind of get some feedback and get that focus group going, because I used to, I used a tool called Brandley, which is really cool. If you go to school of podcasting.com/press kit, it's got my logos, it's got my bio, it's got all sorts of fun stuff. And they just like disappeared for about three weeks. And I went to app sumo and I'm like, any ideas what happened to these guys? I emailed them directly. And just nothing. And then all the sudden me and David Hooper. David Hooper is the guy that told me about it. He said, hey, it's back is back from the dead. I'm like, great, but I always it's one of those things where I love app Sumo, you get some great deals over there. But there's a certain level of like, you kind of don't know what you're gonna get. I am still waiting, because I signed up for a Brandley alternative. And it was just so not what I wanted. I also signed up for there was something that was I thought was going to repeat, replace otter.ai Because it was supposed to pull out the topics that you than the transcript, and it just did you have to tell it, the topics to pull out and then it will find the topics in the text. And like, that's not what you said. So they have a thing where it's, you know, app sumo has like 30 or 60 days that you can request a refund. So I've gone through that process, because I knew that one immediately. I was like, Egads. That's so not what I was looking for. So. So there we Thus ends the app sumo segment. Oh, that's the

Jim Collison  
the weekly app. So a sumo addiction segment of which, which app? Am I addicted to this week? Yeah.

David Jackson  
Yeah. DRCs 60 days for that. You know, who I never would want to return? would be my awesome. Awesome. Yeah, he's pouring in. You know, while I'm doing that. I just realized I didn't pick a random Oh, you know what, someone here we go. Next one that comes across. The next one that came across was horse radio. network.com. There we go. At the bar, as well as Latin podcaster words, let's just read some shadowy flame alive. pod.com. Live Stream universe. That's our good buddy Ross. And you can be awesome at Ask the podcast. coach.com/support. So thank you to all those folks that we just talked about. If you want to tripod page, which is what ask the podcast coach if you're on our website. And that's how we're able to do really easy things like ask the podcast coach.com/live And oh, we forgot to do the webinar thing. It just dawned on me. Remember, we're going to do the

Jim Collison  
hour we can do it next week. Yeah, the stream yard. Yeah,

David Jackson  
I totally forgot him. Not only did I forget to schedule things early, but I forgot to do the webinar thing. Yeah, but if you want to try out pod page, go to try pod page.com. And if you just can't get enough Jim Collison well, you can find him right over there. The air of rich guy.tv And check out home gadget geeks. And if you are looking to start plan or grow or monetize your podcast, it's all there at school of podcasting.com When you think podcasting thinks School of podcasting.com and of course, we want to just say thanks to all of our awesome supporters, you can see them over and ask the podcast coach.com/support. And there are other ways to support the show. You can buy my book, or just give us a one time donation in that whole nine yards and

Jim Collison  
or you can do it on YouTube like Matt does. Right. Well, thanks, man. Yeah, thank

David Jackson  
you, man. Thank you. A $3 is high. That's one thing that I am. I know, we have the ability. I know there's a little dollar sign on her videos and stuff like that. But I am. I just know I ended up having to go into my Google AdWords, I think it was account to see it was really weird where the money went. And then when I saw how much Google took, I was like, Egads.

Jim Collison  
What do you think you've done automatically? Yeah, when it gets a certain level? Yeah.

David Jackson  
Yeah. So that's always kind of fun. The seven says, I don't know what they're talking about. But they brought up Mastodon, but I

Jim Collison  
had mentioned, does anyone want to talk about Twitter? And why would you but

David Jackson  
um, here's, here's my thing. I remember I started to talk about Twitter and that I did it. Here's what I don't get. And it's a comment on the mainstream media. Because, look, Kanye West needs Summit. I mean, let's let's face it, that guy's a little unbalanced, right. And yet, I'm hearing mainstream media talk about, you know, his his racist tweet, and they put his racist tweet, read on the screen, about his nose, Tom Webster, actually, when they think back to that, about, you know, I'm gonna go DEF CON three, or whatever it was, blah, blah, blah. Got it. I keep hearing people talk about hate speech is in they'll give some you're up. 54% on Twitter, I've yet to see a screenshot. I'm not saying it's not. I'm just saying, I don't believe anything in the media anymore. And I would love to see a screenshot with things blacked out. Because obviously, we don't want to like promote hate speech. I just think it's odd that nobody can say, like, here's proof that it's just they just threw out a thing. And I am of the ilk now where I'm like, What is your source? Because when they said fat was bad in the 90s, that was based on a report by the sugar industry, because when you pull out all the fat, your food tastes like cardboard. And what do you do you pump it full of sugar. So you know, consider the source kind of thing. And so I've just heard people, just like, I don't know, I just don't get the Twitter thing. Like I said, it turns into a political talk. So I get oh, he's worried about it. I'm just have, yeah, Twitter could be a whole lot worse. It could go, it really could. And then there's my other thing that says, You know what, this guy might actually make it better. I don't really know. I guess I'll have to stick around and find out. So just when it went through, and they're like, oh, Elon Musk. And I'm, I don't really know why people hate Elon, besides the fact that he's rich. But I'm just like, I don't know. He's a little weird.

Jim Collison  
Here's what we're here's a little. Here's what I've noticed. So I have to be on Twitter every single day. So I thought, Well, okay, let me let me just see what happens here. It is literally changed nothing for me. Now, I'm not saying that's everybody's experience. But for what I do, and the way I do it. I mean, a couple times a day I interact with people all the time. I, I couldn't tell you like I wouldn't, I'd have no idea anything's even going on it Twitter now. Much like Facebook, I don't spend a ton of time scrolling through the open feed. Right? I don't. And on Twitter, I do. I don't I do the same thing. I have a very curated set of things that I look at. And I'm not out there perusing the general population for tweets. So I don't and that by the way, that's my choice. Like, I chose not to do that. I don't have to do that I get I get a little impatient at times with people who do that and then get angry about it. And I'm like, just stopped it. If it hurts, stop doing it. Don't do this don't don't go out and do those kinds of things. So that there's no political spin or political commentary on that. I'm just saying from my point of view on Twitter for the way I use it, literally nothing has changed from from what's happening. So it just has been a non event. I know there's a lot of things going on there. But usage wise, I've noticed a

David Jackson  
difference. Well, to me, it just sounds like every other business. You got purchased the people that came in, did a hatchet job to make things more profitable. I was like, that doesn't sound like any different than anytime somebody comes. You know,

Jim Collison  
it's so politically charged, though so much politics involved in this thing you can't. You can't say that because it's just it is yeah, it is what it is we're, we should not put any political spin on it. But but it is. Like I said, I just haven't seen that much of a difference in in at least the way I use it.

David Jackson  
Well, that's it. I communicate with people I follow on it occasionally. I'm still not very good at Twitter, but I'm better than I used to be. Craig says, you know, facts and statistics can be manipulated to Oh, boy, can they? Listen, everything can be spotted? Yeah, you can every you can put a spin on most things. Yeah. So when you get, you know, two people out of your five the reply to your survey, you know, hey, that's 40%. You know, like, that sounds a whole lot better than, you know, four out of five dentists is really, you know, that sounds good, because it's almost five, but they could have said 80% of dentists. Like Wait, that sounds worse, because that's 20% that didn't, but if I go four to five, that sounds pretty, you know, close. So

Jim Collison  
you know, it also sounds good. Well, coffee. Oh, coffee. Good sound. This is a good sound. There

David Jackson  
you go. And I know. And Neil says he just got approved on post. Yeah, postdoc form. Here's the interesting thing, again, why I disliked the media. Kara Swisher is a adviser to post dot form. And so is the co host on her show. And they do not disclose that when they put down Twitter and I'm like, Yeah, mainstream media good to go. So yeah, it's no, you can

Jim Collison  
like or hate anything. It's, it's through the BS just and once we do.

David Jackson  
Speaking of that, let me bring this up. The video is, I think a little more entertaining than the PDF. But sounds profitable came out with safe and sound is this report. That's also on YouTube. But the thing I thought was interesting, and I'll scroll through this a little bit, is they I found that older people and by older people, I mean me, people in their 50s When they get offended, they do something very weird that most people don't do anymore. And that is they changed the channel. Like they don't listen anymore. But and then I also see in here, where but we're also more likely to be offended. That's the thing I thought was interesting that we get offended more, but when we do we just leave. And then younger people. There's a thing in here, where it talks about there are people that are actively now it's a small number, it's like 5% that are out there searching for things that offend them. To which I go yep, there's your recreational outrage people that are like what are you doing this weekend? Man, I'm going to sit down on the couch on my laptop and do a little recreational outrage. So it's like, oh, it'd be fun. But the the sample of the you know, survey was a little 52% Men 48% women. They get into that but here's the thing podcast categories listened to. So this is ever listened to comedy, politics, music, true crime, sports, history, food in cooking education, technology. That kind of sucks for us, Jim. Yeah, we're down. We're next to the bottom. Next event.

Jim Collison  
Well, your first your first out here.

David Jackson  
Yeah, that's what man now prefers percentage ranking each genre within the top three. comedy music true crime, sports, politics, food history, business, technology, snow. So now we're next to the next to the bottom. Have you ever heard of the following podcast Joe Rogan 72% The Ben Shapiro show you remember him from Podcast Movement. 55, the Rachel Maddow Show 52 and call her daddy, which is interesting. I've heard of call her daddy. But I've never listened to it. Not because I don't want to I'm just like I understand. I have an idea of what it is. And that's the one thing that jumped out of me on this thing. There are a lot of people that won't listen to his show, based on what they've heard. And I, in my honest opinion, feel that is wrong. If you're going to not like something like do your own research kind of thing. But so that that was what we were looking at. Have you ever heard now have you listened? So people have heard of Joe Rogan's 72% But only 47% have actually listened to him? You know, call her daddy 31% had heard of her but only 17 had actually listened. And so when brands sponsors, when brands sponsor content that listeners find offensive, podcasting is no different than other media. Some listeners will associate the brand with that content. But that's he was saying in the video not so much the host. So like if a host is something bad like sinead o'connor rips up a picture of the Pope. They don't get mad at Saturday Night Live they get mad at Sinead O'Connor.

Jim Collison  
So yeah, that kind of ended her career.

David Jackson  
I kind of did. Yeah, that and she had One hit so you know but let me get dance because some of these are well I love the one line Have you ever bought Have you ever boycotted a brand because they supported a podcast that offended you or made you feel uncomfortable 23% have so I'm not going to buy tied because they sponsor the Joe Rogan show or whatever the and I'm just pulling that out of my butt for the record. But I thought was interesting that people will boycott. However, what actually offends most people listeners falls within a narrow range. So this is what offends people swear words. So do you ever listen to podcasts that involve so this is these are things that might be offensive that people still listen? So swear words, political views, discussion on vaccines, discussions on sexual preference and identity? frank discussion of racial politics, so you get Hey, guns, explicit sex critical of religion, jokes about religion? Not a good idea, promotion of alcohol or illegal drugs? Sex isn't at the very bottom racist language. So these are the things do you ever listen to a podcast? So I'm glad to see that people don't like listening to racist podcast, which is kind of if you flip it around now. What do you think is very offensive and racist language? You know, as it should? Is the top of the offensive. So this is what is offensive. So I think it's the next slide one of the Yeah, so goes into here. Here's, again, racist is the most offensive where discussion about vaccines is the least offensive, but still offensive, according to 12 people, you know, which of the following would make you feel the most offended or uncomfortable? Again, racist language, just sweeping all the categories here as it should? So the observation was, don't be racist. So I think we do a pretty good job of that on this show.

Jim Collison  
We shouldn't have had to have the numbers tell us that, you know, but it is important that the follow up? Yeah.

David Jackson  
So it's, it's an interest. I haven't made it through the whole video yet. But there was a thing. If we scroll down here again, do you ever listen to podcasts, and they break it down by age and who's getting offended, but it kind of showed that, you know, again, older people will tune out, but they're also more likely to Yeah, listeners, 55 plus are far more sensitive to potentially offensive content. But they're also more likely to sculpt their listening to completely avoid it, where he was saying in the video, that there are people that will purposely listen to things that offend them. And now my dad goes back to my whole grown thing, right? It was they make people laugh, cry, think, grown, educate, or entertain, and there are people that, you know, I, it's funny, because I, I will go into my kitchen, if I'm going to be in there for like, four minutes, I'm making the sandwich or whatever. And I'll ask the woman in the tube to play a radio station. And if it's on I Heart, I know that I'm going to get an ad. And then as soon as the ad is done, I'm going to join mid sentence because they then cut to the live feed. And it kind of it bugs me that when I say that I'm like, Oh, crap, you know what, I'm gonna get another ad. And here it comes. And yet I still do it. So it's one of those things where I'm like, I wonder if they're still doing the thing where they play an ad first. So, you know, play such and such. And here comes the ad about, you know, Tony's carpet or something. hyperlocal. And I just like, but I still do it. Okay,

Jim Collison  
for sure. Would you? Would you? Do you have a link for that? Could you throw that in the Yes. If they're interested. I do think in the in terms of listening to things that we don't necessarily agree with or aren't exposed to, I think it's a great opportunity to expand our hair, it doesn't mean we have to agree with it or even like it, but I think there's some great opportunities to get some consensus on it. It's you got to be careful with Well, no, let me let me strike that sentence. Everybody makes their own individual decision on this, but I think there's some real value in in listening to the other side, and having a dialogue and a conversation about that in a in a civil way. And and it just changes. I think it just changes things when we're at least when we have at least heard that, whatever that opinion is in that and I just think we we'd be smart to do more of that than less of it doesn't mean we have to support it or agree, right? Yeah, in fact, disagreeing and having a conversation about it, I think is really, really important. And so I think sometimes when we get locked into a single channel, single channel of thinking I listen I'm this way with podcasting. At times I have a group of I have I'm in a bubble, I'm in a podcast, bubble and I, I hear the same things from the same people and you start thinking, that's the only thing being said. And then, you know, all of a sudden you read something somewhere else, and you're like, Whoa, where'd that come from? And initially, right now, that's not true. And then you start thinking about like, whoa, okay, maybe there's some aspects of truth to that, that I that I need to be I need to be more savvy of. Yeah.

David Jackson  
So I have a friend of mine, that I just love to death. And the subject of Dave Chappelle came up.

Jim Collison  
And they were like, Oh, um,

David Jackson  
I don't listen to that guy. And I was like, really? Because that dude is my hero. And they were like, how can you? You know, he's, he's transphobic. And I go, Oh, I like I'm so glad you said that. You have to watch his last special sticks and stones. And they're like, No, I will not watch it. No, no, no, you have to watch Lego. He totally addresses that. I said, and you have to watch all the way to the end. Because he has a whole thing about the LG. I'm going to mess it up LGBTQ, plus LGBTQ plus communities have to throw the S on the end of that. And I said, but his story at the end? I said, you'll find out he's not transphobic at all. Nope, not gonna listen to it. And I was like, that's to me. That's as a teacher, the teacher part of my brain goes, that's, that's weird that you're not going to take in content to make an informed decision. So it's a Yeah, it's interesting. But

Jim Collison  
yeah, what stretches it David stretches us. Right. It pushes us out of our comfort zone. It it questions are the foundations of the way we think. And that's not a bad thing. Right. Like, and again, that doesn't mean you have to, you have to agree with it. But but at least know what it is whether you might be thinking I'm thinking about politics, but you could add this into podcast, man. Yeah, in a sense of what we're doing. At least here are the opinion. You know, here's somebody else, hear somebody else's side of it in and, you know, I think it's, I think there's real growth opportunities there. I think we'd be we'd be better humans, if we would do more of that. Just listen.

David Jackson  
Yeah, the mic here from two guys talking says, when you have to explain the value of having a potential attention span to those who have a selective attention span? Yeah, yeah, yeah, that's when it's just not going to work. Well, the other thing that kind of came out during this whole, you know, safe and sound, you know, kind of, they're trying to find things brand safe. And Adam curry will be the first one to tell you, you can't, you can't monetize the network. Because if you're worried about brand safety, it just you either have to water things down. And I just found out that there's a show called sounds like a cult. And I did them on the podcast rodeo show. And as your typical two comedians making fun of stuff. The reason I didn't like the show is the one person had a really bad plosive problem, and we got so easy to fix. But they find things and they go is that a cult? And so that's the whole kind of point of that. And it turns out, they were on some sort of network, and the network dropped them. Because apparently, people don't like to be compared. And question, hey, you know, or the Boy Scouts are called, you know, is this a cult is that it sounds like, you know, is the end so they got dropped? Now, I don't know, it'd be interesting to see if they keep going, you know, as an indie podcast now that they die for it. I'm not sure what network they were on. It was something that I'd kind of heard of, like, it wasn't like a wondery or whatever. But it might have been like one of the pineapple or something like that. But I just thought it was interesting that here again, it was like, is this this is what, you know, brand safety means. And the other thing is, I'll have to look into it. Unless somebody knows in the chat room. There is a type of insurance you can get for your podcast. It's it's blah, blah, blah, insurance. I'm sure that that's very helpful as a clue. But it's a type of insurance you can get to that in the event somebody Sue's you because well, they can this insurance, in theory will kind of help cover you in the event you lose a settlement because the Boy Scouts sued you because you said they sound like a cult, or something like that. So I just want to hurt it. I was like, Huh, that's that's interesting, because I just get worried about I've said it before I had to unwashed down too much of the flavor. I mean, one of the things that's great about a podcast is you've got people with attitudes, opinions. And you know, let's like, let's not Oh, you're not allowed. You're allowed to say whatever you want as long as you agree. agree with me. I'm like, that's that really want to tune in for?

Jim Collison  
Well, we're not strong when we're all saying the same thing go out. I mean, we need that diversity. And on the edge listen in that on the edge, there's always going to be extreme. It's just this. Yeah, it's just though it's just the way the way it works out. And so we've got to, you know, I think in some regards, managed to consensus in some way that Okay, I agree, I think this way, but you think that way, however, that works in manage the extremes? And it's not easy. The says, it's super hard. It's a super hard problem to do. That's why it's, most people are bad at it. You know, it's because it's really, really hard to do.

David Jackson  
Yeah, it takes some, some practice. And I guess, to me, they're just, I'll be interested to see how this shakes out. And there's just a part of me that I go, Huh, because, in theory, right, the, the mattress people, the food people, the, the mental health people, all the other big brands that are sponsoring podcasts right now, are sponsoring those because they have lots of listeners. And so if we make everything, vanilla, you know, no real flavor to it, oh, then people aren't gonna listen. And so the big ads are gonna lose their incentive to sponsor those shows, I might, I don't know, it's just like, I'm not sure how that's gonna work. Going down the road here. Todd says, my co host, this is I'm gonna put this up before I fully read it. This is always fun. My co host wants the world to burn. And in my opinion, is it is what it is why try to go down the open minded middle road. It's a struggle every week. But it makes a great podcast and Well, that's true. Yeah. When you have differences of opinions, you know, that will come into play. So it'll be fun to watch. But I'll put a link out in the show notes at Ask the podcast coach.com/ 418 If you want to watch Tom's video. And the other thing that was interesting, because I have it on my camera, but it's not on now. There's the thing on the Sony vz, one that I can I can have it. I forget what the phrase is, but basically it fills in all the wrinkles in my forehead. Oh, yeah. It's like a filter kind of thing. I look at

Jim Collison  
him as a filter, right? Yeah, I don't think you can turn on.

David Jackson  
I have like, it just makes me look dreamy.

Jim Collison  
That's not the word I'd use.

David Jackson  
I just I just turn it on. I'm like, wow, I look like there was a there was a local guy here. He was a weatherman forever. In fact, there's like dig Goddard Boulevard and things have been donated. He's just he was a Cleveland staple. And I got to meet him once because he was signing calendars at a local bookstore and he would donate all this stuff to animal shelters and stuff really nice guy. And he had gone to the Little Richard as I dropped more names that nobody knows what I'm talking about. He went to the Little Richard school with pancake makeup to where it just like somebody grabbed a spatula and just went on his face. Just you know. And he had so much like, I was so weird. And when I turned on that filter, I was like, oh my god, I'm Dick Goddard. Look at me. I'm like, I've just got Yeah, so that's always fun.

Jim Collison  
Feeling I'm feeling a little smooth today too as I'm looking at like my forehead I'm like, it is not that clear what's going on here. Like it looks good.

David Jackson  
Yeah. Tight maybe. It's maybe that's a I don't know. See I

Jim Collison  
maybe it's all the butter I lathered on my forehead coffee and butter that's apparently the way to go about yeah just kind of looks maybe it's the lighting I don't know it said I am a for it. Out here picking up I'm out here picking up chicks

David Jackson  
Yeah, we have a problem we have. We need to hire a bodyguard now for the girls sure groupies that are just constantly 1000 Try to go to the grocery store. And they're like, Aren't you the guy from ask the podcast coach? I get that all the time.

Jim Collison  
No, that's I get that all the time. Yeah, brother.

David Jackson  
Todd asked Has anyone noticed that audacity is chugging a bit lately? I know they just upgraded again they just came out with a new update because I remember thinking oh wow, I need to update the audacity tutorials. And before I updated the audacity tutorials they updated again so I'm kind of glad I didn't do that. I heard that it runs entirely off the RAM. This almost sounds like a gem is going to nerd out question

Jim Collison  
I can you play the music. I got some things to say.

Unknown Speaker  
And now. He's been waiting for this. It's time for Jim to get his nerd on.

Jim Collison  
I need to get that file from you to play it like a dinner. When when when a question comes up, and I'm like, Oh, hold on, hit the button, maybe we need a one on the table right? Stream deck on the table. Yeah. Go back to you and me, making me horribly uncomfortable. So, so we've had some conversation in the chat about this, probably, the lack of RAM is probably not causing the problem, but you never know. So a couple things to check on this one would be I would, there are some, and I can't, I can't couldn't give you the name of it now. But there's some software you can run, you can download, make a USB, boot to the USB and test the memory. I was surprised back in when I was doing some crypto stuff. I was trying to do some work that required a lot of RAM and it just kept failing. And a buddy of mine said, hey, check your memory, make sure it's fine. In some of the memory was bad. And that does happen. I think we think that memory is infallible, sometimes I'd always work. So you might want to test I know it's new, but you still might want to test it. That doesn't mean it would if you have bad memory doesn't mean it would fail on windows at all. Like these things were fine. It's just as I stretched the memory to get I didn't literally stretch it. But as I used all the memory up for these actions, which these doors, these, these, this kind of software does consume more memory than maybe a regular application Word or Excel, you may never have gotten to those points. And sometimes Windows is pretty good at getting around them. But so check the memory one, two, you can never, it's never bad to have more memory than less. You have a Windows machine today should probably have 16 Giga RAM minimum now. That used to be for just a couple years ago, but one does doesn't run very well on four Giga RAM anymore. Eight is okay. 16 is probably the minimum. Dave this new computer I built. It's got 128 Giga RAM in it like I was. I'm just going all the way. It's what the board supports. The last two boards where I bought PC gear I always just bought more anyway. Yeah. And you'd say yeah, who needs 128 Giga RAM, who thought five years ago you need 16 Giga RAM. Right. So that being said, that's that's probably another that's an easy upgrade. If you have a Windows computer. That's an easy upgrade Mac not so easy. You kind of get this is why with Mac, you always buy the Mac's that you can when you buy it, because it's a lot harder to upgrade. So there's a couple things. Dave, there's a couple things that they can they can check there. The one more thing if it's if it's struggling, make sure you've checked your hard drive, because that's the other thing. That could be you know, most people are in SSD drives now. And you're like, that's good enough. Well, when's the last time you checked it? how full is it? Some of those kinds of things just do some do some maintenance you might be what a lot of people do is they set up an SSD or OS drive and a spinner is their data drive. And if you're hitting that spinner, okay, that might be doing I know that's not the case here. But just some things to think about when we when we think about that hardware.

David Jackson  
I've never played with this can I do and now can I do this? Can I make you the big guy? Oh,

Jim Collison  
look at that. Oh, I better pay attention.

David Jackson  
Now, how do I get back to there we go. Okay.

Jim Collison  
Oh, the world's not right when we're this well, yeah,

David Jackson  
that's I'm sorry. That's crazy. Wait, hold on. There we go. All right. Yeah, so on. Yeah, and I can definitely attribute to when your hard drives almost full, things get really wonky, because I got a thing the other day where Backblaze was like your hard drives almost full. And I was like, Really, and my thing is with video. My when I do a bunch of OBS stuff for for Libsyn I will forget about it. And then they're temporary. And I'll look over I'm I've got you know, 27 of these, you know, not super large but video gets big quick. And so that's that's the fun part. Now that I'm the the head of podcaster education at Libsyn. So yeah,

Jim Collison  
congratulations. Yeah, look, I I don't you buy a new vehicle to transport you're now going to

David Jackson  
now know I actually got a raise earlier in the year so no raise with this just just more work for the same amount of money. But no. It's we have lots of plans for 2023 There are things what I'm really excited about is I've been throwing out ideas and I throw out a bunch at Podcast Movement and they have come back and went you know that thing you talked about with the thing like why don't we do that and like Yeah, yeah, we should so I don't want to jinx him yet but there are some some things you're gonna see me more involved with webinars and things like that, so should be fun. Yeah, I'm excited

Jim Collison  
that and then I was gonna just gonna mention that in the opener and I I got I got distracted by coffee.

David Jackson  
That's it. Well, you know, I think that's going to be the name of your memoir, isn't it? Jim Collison distracted by I contracted by

Jim Collison  
coffee. Yeah. Title.

David Jackson  
Got another question here from Spoon. Spoon says, and this is a good question. It really is. I did think about this a little bit, what value when it comes to podcast conferences, so pod fest, Podcast Movement, there really aren't that many Joe Pardo is bringing his back in the pod con, I think at 23. But what value do they provide for non newbies in this space? So beyond the obvious of seeing your friends and your peers? Are they still interesting if you're not speaking, or you're getting a free ticket? So in other words, is it worth me? What two grand by the time you get a hotel, a plane food? You know, somewhere between 1000 Your unless it's in your city? You're probably going to check out at least $1,000 If you're and then there are things you can, you know, split a hotel room or an air b&b. I mean, there are ways to make it cheaper, but it's still a chunk of change. That's a great question. Are they worth it? See, it's one of those. It's of course, the answer is it depends. Or maybe, like I know, I've gone to one event where I picked up a sponsor. I've had I had one woman. I think I've told the story before I drove to Nashville, for I had a client there that was doing a podcast launch. And she said, hey, the whole room is going to be filled with private investigators. You want to come to the launch? And I go yes, yes, I do. Because all those people true crime. Yeah, let's go. And I met Kenny Rogers assistant. There. She was a sweet woman. And I was trying to I didn't realize that at the time, Kenny was probably already on his way down. But I was like, man, Kenny has so many stories. He's got to have a podcast, this would be great. What so I couldn't talk her or she couldn't talk me into doing a podcast. But literally nine months later, nine months later, she remembered me and said, Hey, I have podcast questions. How do I schedule some time with you? So I was like, I was actually paid for a large chunk of the trip because I was driving to Nashville when I go. So that's the kind of stuff I think, I don't know. Until I like there are times when people just show up. And you go, how did you Oh, well, we met at the such and such event. So that's where I think it kind of pays off. I don't know, what do you think Jim?

Jim Collison  
Yeah, I, I think they're, they're great for both just building relationships and getting encouragement from from other people, right, they're just a ton of fun. And then to hear what's going on in the industry, what other people are thinking, this is one of those to go back to the conversation about some diversity of thought, this is where you can really kind of interact with people on a level where you can have, you know, one on one conversations at a table over, you know, over a beverage, a beverage of your choice, and, and really have some really rethink some things. It's I always come back from those and I'm like, oh, yeah, there's some things I maybe maybe I should consider or think differently about. So I like the the value for me is always in growth. I don't know if they necessarily instantly changed my podcast. In fact, I've probably come back and made some bad decisions about things that change with my podcasts that I immediately change back. But I don't for me, it's just it's personal encouragement, you know, to go to hang out to be with people, those kinds of things.

David Jackson  
I know a lot of people really like it. Because you may not have the most supportive team at home. Like what are you doing talking in your closet? You're weird. What's up with that? And then you you all of a sudden get to hang around with 20 people who are also talking in their closet. And you don't feel like such a numb, Nick, there's a word I haven't used in a long time. I don't even know what it means. But I know a lot of people like that. I just like to be around by people. And we're all sharing that. But I guess it depends, you know, if you got I mean, I used to take vacation time. It was important to me. So it's my only hobby. At this point. I mean, I have other hobbies, but it was so for me I when I wasn't getting to go for free because I worked for Lipson. I was I went to everyone so in was flying and you know that whole nine yards I just had, because I was married. I got I think at the time I had two weeks of vacation. And so one week was for podcasting. And one was for doing something with the family and that that worked but I was still trying to find ways to to get to as many as I could. So it's Yeah, Coach Dave says, We don't need no stinking podcast events. That's the podcast coach.

Jim Collison  
So it's like a mini podcast event each

David Jackson  
it is kind of there. Um Oh, podcast parties.com If you want to network with your audience. Seth, I believe is his name is Seth Ressler, I want to say that's his name, I could be wrong. But podcast parties.com is kind of, it's a thing he runs, and you can invite a bunch of people. And then it's, it's virtual, obviously. And but it has this little picture. And there's like different tables, and you can go to different tables and connect with different people. Jason Van orden, just had one, which is just a it's just basically the hallway part of podcast events. And those, those can be really cool, especially if they're kind of done in a way to spur on conversation, not just like, Okay, everybody switch and go talk to each other now. But if it's like, hey, talk about the first time you blah, blah, blah, we're talking about the your favorite tool, or whatever it is to kind of give people a reason to talk as opposed to oh, I'm Dave, I run the school of podcasting, you know, blah, blah, blah, and you all just kind of introduce each other. It's kind of nice to have a topic to get you going. So I think they're worth but that's, you know, I am biased. I love casting. So I don't know, Jim, what is coming up, we'll go ahead and look at the clock. And it's like, holy cow was at that time already. What is coming up on the average guy.tv.

Jim Collison  
So I mentioned a little bit earlier, but Dave McCabe, who I started podcasting with 12 years ago, 13 years ago, something like that on home server show.com joins me, it's the end of an era home server show.com. Forums are closing up. We've had 13 years of those lots of information. But it's just things don't last forever. So he comes on and talks a little bit about that. This little here. This little he made me he's a woodworking guy. If I can, yeah, it's hard. It's in a bad spot.

David Jackson  
Green thing. Yeah.

Jim Collison  
He made me this wood. This this wood album art thing on his CNC cutter, which is super techno geeky, nerdy, painted it sent it to me for Christmas. So we talked a little bit about that. Yeah, we talked a little bit about that. It'll be available a little bit later today, home gadget geeks.com.

David Jackson  
Nice on the school of podcasting. I have Bruce from the New York Podcast Network. I think it is NYC podcast network.com Because he heard my episode about networks. And he disagree with some things. And I'll be playing part of that he is just a different thing. He almost made like a little podcast, social media site. It's interesting. So I was like, Oh, that's a different way of thinking about things which has somehow turned into a theme of mine. I keep running into people that are doing things outside the box, which is fun again, you need different perspectives to figure out what works and what doesn't. Wow, I've got 10 seconds, the question of the month pretty somber asked the school of podcasting.com/question. What was your favorite? What is your favorite podcast in 2022? And why there's more information again, School of podcasting.com/question. I do that every year because we we want to know the why. And speaking of why, why should you come back here next Saturday at 1030. Eastern time, because we're doing ask the podcast coach. We're here every Saturday. So thanks so much. We'll see you next Saturday.

Transcribed by https://otter.ai