Shorts vs Long Videos - Which One Shows the True Engagement

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Ask the podcast coach for 03/15/2025. Let's get ready to podcast. There it is. It's that music that means it is Saturday morning. It's time for Ask the Podcast Coach where you get your podcast questions answered live. I'm Dave Jackson from the schoolofpodcasting.com.

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And joining me right over there is the one and only Jim Collison from homegadgetgeeks.com. Jim, how's it going, buddy?

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Good morning, Dave. Happy Saturday morning to you. Always good to be with a happy Saint Patrick's Day weekend. And, of course, I wore red instead of green. I'm an idiot. Sorry. Yeah. Is well, here's the thing. I it make that makes so much sense. I didn't even I knew Saint Patty's was around the corner, but I was laughing because it was really nice here in Ohio last night. So I was out walking around, and I was like, wow. Somebody still has their Christmas lights up. And I'm like, oh, you know? I keep my lights up. I have a I bought one of those set of lights that have you can program it with different colors. So you know, we do the the red and green at Christmas, and then we do red and white for Valentine's Day. And now green and white is flashing for Saint Patrick's Day. And then I have some teal that will go for Easter, and then we change it back to red, white, and blue for the July 4. Then, like, Labor Day is the the worst holiday because what what colors do you do for Labor Day? Right? So that's the next holiday. That's, Yeah. Yeah. Yeah. I don't know. There's no colors labeled. I don't know. What's the color of a sheet sale?

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That's, you know, where is that label day? Mattress. Yeah. Mattress sales.

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Yeah. But, mattress. Anyway, to, top off the celebration of Saint Patrick's Day, Jim has, we're gonna do coffee. Is there anything special in there coffee in honor of Saint Patrick's Day? I have some Baileys in the fridge.

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I am blowing it this morning. Dang it. Anyway, so it's pouring out. For the coffee. And, of course, that coffee is brought to you by our good friend, Mark, over at he hit the button. See this is a joy. We're on Ecamm 4.4. I rebooted my machine.

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Okay. Well, that's weird because I tested this literally, like, four minutes ago. There it is. Our good buddy, Mark, over at podcastbranding.co. If you need artwork, if you need a website, if you need a spinning beach ball, I got one, go over to podcastbranding.co. Mark is an award winning graphic artist, and that's right. He's a podcaster, so you don't have to explain. It's kinda like a radio show note. He's got it. In fact, he's gonna probably listen to your show. He's gonna sit down with you one on one to make sure that your artwork, your website, your PDF, your business card, anything that is gonna be facing the public is gonna be in alignment with your brand, and you're just not gonna get that from some person on Fiverr.

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He's been doing it for over thirty years. He's been podcasting since 2013. And I know if you're watching this on the screen, I gotta get a new, graphic here. It says branded over 250 podcasts. That's over 500 now. So there's only one place to go when you wanna look great, and that is podcastbranding.cole.

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You know, I can't hear the music for whatever reason. Was it there?

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Maybe because you're on Zoom. I don't know. Maybe it is the Zoom. Well, anyways, good. Big thanks to our good friend, Dan LeFebvre, over there. Based on a true story, based on a truestorypodcast.com this week. I mentioned it last week, but, his latest with Robin Flannery, she wanted to do everything. Check that out today. Available for you and, and and a really good podcast. If you missed the three part the three part on the Pinkertons, that is still available for you as well. Check it out today based on a true story at basedonatruestorypodcast.com. And, Dan, thanks for your sponsorship. Yeah.

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It's weird. Sometimes when I push the button on the stream deck, everything comes right back up. And then Yeah. I I went and listened to it, you know, in the monitor. I've got the livestream up. By the way, the livestream looks a million we're on Zoom today. The live stream looks a million times better than what we see, which is odd. Like, you think we would get the best resolution on this thing, right? And then, yeah, for me, the music, it's being muted, gated, something along. It so as long as they can hear it, that's fine.

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Yeah. Yeah. It's it's a challenge anyways with using Zoom. Yeah. After the challenges we've had, getting people into Ecamm, which is always kinda weird because some people had absolutely no problem at all. And then I I remember somebody sent me a screenshot where they'd gone into their settings, and it just said microphone. Like, that was it didn't even say what kind. And so I know that, Zoom or Ecamm integrates with Zoom. And so today, if you go to ask the podcastcoach.com slash question, it's gonna send you to a Zoom link, and I've played with this last night. And, it's the one thing I as I was doing this, I'm like, well, I'm working with Ecamm. Boy, I hope I can have another floating screen on my my, monitor, and I do. I have now one of Zoom, and it's, I was like, okay. That's the only thing I didn't like about it, but I'm like, I get it. And the fun thing is that screen, you cannot minimize. In fact, I have Mark z. See, that's the thing I'm gonna miss. In Ecamm in Ecamm, you had a, a little, like, when somebody entered the room.

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I can probably turn that on in Zoom, but, Mark is, back with us. So we're gonna, click a couple buttons here, and I'm going to, in theory, the the, native voyage of bringing in a guest on Zoom. We have, and again, I've clicked the button. There we go. We have Mark coming to the stage. So, Mark, how are you, buddy? Great. Thanks for having me back on. Yeah, man. What's going on? Hopefully, my mic is right this time. Let me figure that out later. Yeah.

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So, again, harkening back to podcasts from prior and whatnot, you had mentioned that some podcasts are podcasts. Some podcasts are they get onto YouTube and they try to be podcast on YouTube and then they just wind up There's a million different ways of trying to do different things. But the Christian Principles Podcast has a YouTube. So we are a podcast through Spotify, RSS feed out to several others, of course, the big ones. We took our podcast in its long form, used about half an hour, and we put it straight to a YouTube channel. Okay. Started doing a little bit more of the YouTube channel and, that long form just it's getting nothing. But it's getting nothing and we're expecting Yeah. Go ahead. Is that as a video or as a audio with the As a video. As a video. So as a video and with some care taken to actually get decent webcams and things like that. So so okay with the product at this point. But we didn't necessarily We also opened up a second channel just to have our audio with a static image through what is now, of course, YouTube podcast because that's replacing Google podcast. Right? Or it replaced it, so on and so forth? Well, YouTube So we have YouTube music replaced Google podcast. So Yeah. And a So we and a YouTube because there's three types of podcasts. There's, the OG video podcast that goes anywhere that takes an RSS feed. There's a YouTube podcast podcast that goes to YouTube and YouTube music, and then there's a Spotify video podcast that only goes to Spotify. Yes. We were doing all three of those, but we're not really messing with our long form bit. So recording it and using the audio as what most of our people are hearing. We're using the video to have the video, to archive the video, but we also have the RSS feed feeding a different channel on YouTube with like one subscriber. But it's also getting our podcast out to that Google Music. Right.

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YouTube Music. But what has been very helpful, and you had mentioned this on one of your podcasts previously, and a friend in the business had noted the using shorts and reels. And so what we're really seeing is way more engagement with our shorts and reels on YouTube and Instagram.

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So I've been getting into what makes those stronger, what makes those better.

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We are. So all that to say. My big question today is, do you have any tool suggestions or any third party push out suggestions for someone trying to streamline the time it takes to upload to Facebook, Instagram, and YouTube with a reel. With a reel. So a reel or a short? Reel on YouTube and reel on Instagram and Facebook and a short on YouTube. Do you know of a tool that does that would, from one dashboard, pump all three? That's a good question. Because my answer is just get Google Fiber. It takes about ten seconds to upload, if that. Yeah. I wish it was available here. Yeah. I don't Jim, do you know of any I know there's CapCut and all these other things to make the shorts and such. But in terms of, like, great now I got one, How do I avoid having to go to Instagram and threads and blue sky and all the other places to upload it? I don't let's see if the chat I'd have to ask. Yeah. I've I've some we have a team at work that does this, and then I don't personally do it with, HomeGadgetGeeks.

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So I don't you know, back in the day, there were a bunch of services, and they're all escaping my brain right now. I remember Buffet. What they were. Buffet. Yep. You can send it to a bunch of different places. Ralph is saying just SocialPilot.

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I've heard, now that's a Instagram tool.

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Let's see what else. Radar, AgoraPulse will do that. Buffer can do both. Mark, have you tried anything yet? Oh, yeah. So I'm using the what is it called? Meta the meta dashboard for Facebook and Instagram. Yeah. And then on YouTube, you can and you can do bulk reel because for every episode, I try to get, you know, five, six reels out there just increasing the chances of, you know, the one popping off. Yeah. Yeah. And so I can do so it's there are bulk uploads available for YouTube on YouTube through YouTube Studio. And then there's a bulk upload available for the Meta Business dashboard. Right now, there's an issue where I can only use the bulk upload to go to Facebook. It won't go to Instagram. But it would be great to have one place that would push it to all three.

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I know. Good question. Repurpose? Yeah. I'm gonna say. That's good. It says repurpose.

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Good old Hani Mora. Yeah. Would be one that I totally forgot about. But, yeah. That that's the one I'd look at because Hanny's been in the podcasting community and this community for a long time. Because so he kinda understands that he's you know, he kinda understands the brain of the podcaster. And what does this I think it's repurposed dot I 0 Yeah. I'm trying to hear is the site I've Purposing. That maybe one Mark to look at.

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Maybe not the best well known one, but I think from a developer standpoint, the most connected to podcasters. He's at all the podcast Yeah. Conferences. He's super friendly. He's very approachable. And from a support standpoint, I think he handles most of his own support.

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So I don't know how he does it and still have kids and all those kinds of things, but, Repurpose.io, I think, is the is that right, Dave? Repurpose dot I o? You can use Dave's affiliate link by going to supportsupporttheshow.com/repurposeIO.

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Yeah. So that would be Yeah. Mark, I'd give that I'd give that one a look. I'd give Repurpose a look. Okay. That's it. Thanks, guys. Alright. Appreciate it, man. Glad to hear it's going well. Yeah. Thanks for checking in. Absolutely. Thank you. Have a good weekend. I have a a a thought about, there we go, shorts. I see the guests now, which is kinda cool. When they come in Oh, that's good. I can see them. Yeah. Yeah. That's actually I could maybe give you a, you know, some kind of baseball sign that, hey. There's a guest. Well, that's where I just need to realize now that even though I can see them once I add them you know what I mean? But I can't where before I'm I'm almost positive in Zoom. You can have it make a noise when somebody's in the waiting room or something like that because I just happened to click and was like, oh, crap. Mark's there. But I have a thought on why shorts do better than longs. And I'm trying to do this in a clean way, but it's it is the difference between a one night stand and a relationship that with someone you love and know before you degrade them. So it's, because I real it was weird. There's a guy, and, again, I can't remember his name. But every time he comes up in reels, which is usually where I get sucked into shorts, Facebook reels, I'll go in, but sometimes on YouTube because you can't escape them. You open up anything, and it's like, here's a bunch of thirty second stuff to look at.

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And, but what I've noticed is and every time he comes up, I watch it. And I went and finally, they fed me something long on his YouTube channel, and he said his name. And I was like, I have seen hundreds of this guy's shorts, and I had no idea what his name was. And I was like, I think that's kind of the level of engagement you get with shorts. Like, they're like, oh, I like that guy with a coffee mug. Yeah. What's his name? I don't know. He's got the beard, you know, and a coffee mug, and he always kind of makes a joke at the end and drinks out of the car. You know that guy. And you're like, no. I don't know that guy. And it was kind of weird. So Daniel says, you know, the irony of this question is that these other platforms actually supported video podcasting. This would be taken care of, by really simple syndicate. Yeah. Yeah. Daniel, if you can, Daniel has a post. He added a new feature at his, podcast.

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Oh, I should know this. It's podcast industry insights. Is that his thing? But he's now tracking you the number of podcasts on YouTube in his insights. And the fun part is, of course, the number of podcasts on YouTube is zero.

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Get it? Okay. So but I thought that was I saw the screenshot of that, and I was like, there you go. And I did. I I almost clipped it.

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I don't wanna go there, but there was a woman on, Pod News Week of Review that was saying about how, you know, YouTube more people listen to podcasts on YouTube, and I was just like, oh, please don't poke the bear. Chris said, I would suggest creating two different YouTube channels for essentially the same audio content. Yeah. You're competing with yourself.

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The audio version is most certainly never gonna get found. Yeah.

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That's just one where it's the because you have the video of the stuff, I don't know if I would even bother with the audio version of the stuff because in theory, it's the same title. It's the same description in YouTube, so you are competing with yourself. Yeah. I always say the static image is what you do when you're doing nothing on YouTube, and by that, I mean zero because that is essentially better than nothing.

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And if you already have video, like, I like, this show is on YouTube with video, and the audio goes to, you know, all the other places. But I would never put a static version of this because the better version is already here. And so at at that point, I'm like, well, okay. I'm already doing kind of as much as you can on YouTube by putting an actual video, so I'm not gonna even bother with a a static version of it. Because then you're just and if you I don't know anybody. Oh, I'm sure there's probably one person that is actually getting a decent completion rate with a static video thing where it's you know, they go in and, yeah. Jim is saying, hey. Does the Zoom chat go anywhere? It actually ends up in the chat room that I can see. So I'm actually I can see you're in Zoom. I can see Ralph here who says my production team does a great job of posting to each of the social platforms, but you may wanna check the notes for each because the formats are different. So, I can see a little YouTube thing on Ralph where yours, Jim, has the little Zoom thingy. So Yeah. I don't think it goes live. The so I think this chat in Zoom is just between you and me. And then Or whoever else is in Zoom. Yeah. You have a yeah. Oh, yeah. Like, if Mark when when Mark was in, he could've put it in there. And then you must have a unified chat on your side of things where you're seeing the Zoom coming. Yeah. That's good to know. Yeah. That's good to know. Yeah. I'm trying to find a bandwidth selector on Zoom that my picture when I'm watching is terrible on this side. Like so I know I went out and checked the live feed. It looks great. We're clear. All those other things that looks good. But, Dave, I actually have trouble seeing. So when you're putting up the Yeah. You know, the comments, those are terrible. Like, I have a hard time the they're all pixelated. Oh, that's so good. It's almost like a witness protection program. You know? Can't quite see. Because because Dan from, based on a true story podcast is, does YouTube do true audio? Because I always thought it converts to m p four, So still image is a boring video, but it's still a video file. Yeah. That's true. When we say It is compre it's compressed for sure. So, yes, podcast industry insights. Thank you, Jim. .Com. And, oh, I see. He hasn't added it to the navigation yet, but, I thought that was pretty funny that the whole YouTube thing. But it is and that's where because I forget who I was listening to. It might have been Tom Webster because, if you go to YouTube, sounds profitable put up a bunch of presentations from South By Southwest.

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And Tom was being very Tom Webster, and he was like he said, while YouTube is important to podcasting, he goes, I don't think video is. And I was like, oh, that's fighting words for some people. But, they were talking about how the fact that most podcasts are you know, they don't have to be three hours long, but they're, you know, twenty minutes or so versus a short, which is four minutes. And he goes, that's why podcasts have a better connection. That's why we outsell everything on the planet because of the connection we have with our audience. And while I love and it's sad to say this out loud I love Doug and the business cats so I'm actually watching cat videos and anytime Doug and the business cats come up it's very creative because this guy does a lot of stuff with sound shaping because obviously it's one dude He's making all these voices for his cats, and I don't know what he's doing to them that they're constantly meowing. But he then makes them talk as they meow, and Doug has a different voice because he was adopted. And he's always off camera, and you just hear it. Yeah. I I don't wanna do that anymore. It's really creative, but and I can't remember why. Oh, it's shorts. And so but I can't tell you the name of the comedian that's making Doug and the Business Cats. It's a you know, I like him.

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I will always click on his stuff, But if somebody told me where to go, you know, because in Shorts, people aren't going visit me at my website and such and such, and there's no button. If you click on a Short, it doesn't take you to their website. It takes you usually to their channel.

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So shorts are great for keeping people aware of your brand.

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I don't think they're very good at getting people to your actual stuff. You know what I mean? You build a it's, I agree. It's, I agree. Listen, they suck you in with the numbers. Right? To Mark's point, you know, you throw some reels out there, shorts, whatever you call them.

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And you see some engagement numbers pop up because they get fed in. And as soon as you create them, right, at least as we looked at the algorithm and some of the results, for some of those, we worked on this, I don't know, nine months ago. You get this massive engagement spike at the very beginning for the first couple hours. Let's say hours three, four, six, whatever. Then it would drop off pretty solidly. Right? And so you can kinda see this, the algorithm work to, hey, new video. Let's test it. So it's going out there. Let's test it. If it doesn't get the engagement that it's looking for, it drops it. Just kinda drops it out of the, out of the reels and you you don't you see very little engagement for a while.

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So for a lot of folks, those numbers, those early engagement numbers, are kind of, I don't wanna say dishonest, but they lead to the wrong conclusion.

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You're being, you know, you're beating and in some cases, it's what you're looking for. Your video is getting out there and eyeballs are on it, Right? For whatever length of time that you actually think they're there. Right? But, is it generating like you said, is it generating real engagement for those people to come back to your site? You might see more downloads on a reel than you've ever seen to a podcast. Right. And all of a sudden, you get super excited. You're like, oh, everybody's looking at my stuff. Yeah. But zero engagement. Yeah.

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Like, you still do it. I'm not saying you don't do it. I'm just saying have realistic expectations with some of these, you know, what you're what I think you're hoping to do at the end of the day is convert this these these real views. You're hoping to convert them to something that matters. Right?

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And so you want them to come back to your site or you want them to buy your product or you want them to download the YouTube your YouTube video or, I mean, watch the YouTube video or download your podcast. But I think just be careful, especially early in the data on these reels. It can be a little enticing. Oh, yeah. You know, you're like Woah.

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Woah. I saw 10,000 views in an hour. And you're like, okay.

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Yes, you did. They may not even be real. Let's just be clear. Right? I mean, so Well, and I think That's the Randy Black looked this up a while ago. I think a view on YouTube can be, like, a second. So if if a video comes up that you don't want, you don't click stop quick enough. Congratulations. But Chris Stone, I think, nailed it here. Views do not equal Yeah. Engagement.

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As and this is goes back to this. So we're talking about Doug and the business cats, and Rich Graham says those cats are awesome. It's Dennis something. And then finally, Randy came in. It's Drennan Davis is Doug and the business cats. And as soon as I saw it, I was like, oh, yeah. Because I always see he has his name ever so slightly washed out in the background of the video so that somehow, subliminally, I'm supposed to remember his name, which apparently didn't work. Jeff c, the one and only, YouTube Shorts can point you to, your longer form content now that they killed direct links.

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So, yeah, that's like I said, it's kind of interesting. It's you go from short term to long term, and then, hopefully, the long term has a link for I know on reels, there's no, like, show notes. There's nothing. It's just you click in and it goes Listen. You know? Reels are a mess. I mean, all that stuff, it like, you're going through it. People are stealing other people's content. There's stuff being done. You know? I've watched I now have seen a reel of someone commenting on someone else commenting on someone else's video. Like, it used to just be comments of videos. Like, you know? And so you have this really engaged you can tell, like, these are this is horrific.

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You can tell I watched this. There's a drummer who's right now real popular on realist, and he can man, this guy can drum. Right? Yeah. And then I then now everybody is grabbing his stuff and they're just saying, let's just see what this guy is doing. And so he's doing his thing and they're making comments on it and you're like, you don't have a clue what this guy is actually doing. You are literally just trying to rip off his content. Right?

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Yeah. Literally, just trying to rip it off. Now, is it good for the guy who's getting ripped off brand to be on another person's reel to get the well, the people find him that way? There is a little bit of branding associated with this. Right? The more your face or the more your brand is showing up in front of people, isn't a bad thing. So if people are ripping off your content and it goes viral on somebody else's channel, that's not necessarily a bad thing for you if you're looking for that branding piece unless it's branded improperly.

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But whatever. Okay. Let's just say it is what it is from that standpoint.

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But, yeah, it's these rules are getting out of control. Yeah. And you you you kinda go, what are we doing? So I, you know What's the purpose? Yeah. I What's the point? I know the guy you're talking about because there's this guy from Big Beard, and he he amazing He can drop the the the drum on that.

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And there are people now that are watching his videos going, I don't understand how he does it. That's amazing. He's so good. And what drives me nuts about those kind of videos is they rarely, if ever, link to the original video. Because I'm like, I want more of that guy. I don't need you going, wow. That's good. I'm like, I don't under Or are helpful. They're not helpful. I don't like, they literally aren't helpful. Reaction videos make my brain hurt. I don't need you to go and make lots of faces, like, you know, and it's like opera singer listens to Freddie Mercury. Oh, let me guess.

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She's gonna say he has a good voice, You know? Or what and it's just like, I don't get it. And what's always funny is the opera singer is always hot. Like, if it's a reaction video, a lot of times, the person doing the reaction what a coinky dink is really attractive on either side of whether it's male or female. You know, I always love yeah. Don't get me going. But there are times when I I to I got you going all night. Understand the please don't women are more than just TNA, and we're not we're we're more look at our brains. And then you have some female who's just an amazing guitar player, but, you know, every time she plays the guitar, it's in a tube top cut down to her hootenanny, and her guitar is pushing her boobs up. And I'm like, wait.

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You want me to you know? And I'm like, okay. But on the other hand, the thumbnail got me to click, and I'm like, that that drives me nuts. Same thing on Yahoo. Anything on Yahoo. Listen. Guys do this too just to be fair. I mean, for you and my generation, the whole David Lee Roth Oh. Big hair, skimpy clothes, cut you know, like, come on. So it will be fair on that one. I put in chat where a little bit of, like, get off my lawn on this.

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Yeah. But yeah. Well Well It's yeah. So Keep going.

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Danny has a question. Shorts do more to build the YouTube brand, your YouTube brand more than your own, agree or disagree? So let me read that again without actually butchering it. Shorts do more to build your YouTube brand more than your own.

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That's a good question. It does get you I would I would say depending on how you're making these shorts. You know, if you're listen. A short is really just an opportunity for clickbait. That's all it really is. And, you know, some of these things they're doing the shocking stuff or the way they make these shorts. I would think for some of them that where there's no brand associated, but it's really just kind of shocking or whatever. Yeah.

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Then that's just because that stuff is a little adrenaline. You know, you're doing the death scroll. You're going through checking it, and then you see one and you're like, you know, a bridge collapsing or, you know, somebody a car running into, you know, running into something. And there's a little bit of entertainment in there that sucks us in. We like watching those kinds of things. Now are they valuable at all? No.

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They're not valuable. I mean, it's it's sheer entertainment. That's what keeps you on the platform. So that benefits the platform. Right? But if you've got some content that really draws folks in some good branding, the comedians probably do this better than anybody right now. The comedians are doing a really good job of using the reels for their for to get their content out. That's brand building. I think that's better for them. Well, and we have clarification, not your YouTube brand, but YouTube's brand itself. Yeah. Shorts didn't help you remember the comedian, but you remember it was on YouTube shorts. Ah, there you go. That is it is a thing.

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It will. It keeps you there in the moment because you get Like, those videos create those are the ones that create the addiction. It's those silly, crazy, whatever, goofy, whatever. And that's what keeps you scrolling. That keeps you on there. So, yeah, that's what I was referring to, Dan, is I think those kinds of videos build the YouTube brand or whatever you're on. Listen.

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That's just, you know, YouTube is just McDonald's. You know? Instagram is just Burger King. Yeah. It's the same stuff. It is.

00:29:14.105 --> 00:29:21.565
I stole that. I stole that from another comedian. I I watch, Doug and the Business Cats both on Facebook Reels and YouTube.

00:29:21.944 --> 00:29:36.308
It's like, wherever they are, I'm like, oh, look. It's Newton Frog. Click. You know? And then it's Yeah. The thing that I don't get about reaction videos is it'll be like rappers hear Stevie Ray Vaughan for the first time. And I'm like, okay.

00:29:36.769 --> 00:30:54.265
Like, when I hear a really good guitar player, at the most engaged I'm I am going to get, I might play a little air guitar. These guys are falling out of their chairs. Like, they're throwing things. They're like, woah. Holy what? You know? And the headphones go flying, and I'm like, I'm sorry. That's not a reaction. That's called mugging for the camera. And, you know, you're just trying to see which big face with your tongue hanging out is gonna make the thumbnail. That's the part that it's got the we could talk about this word later if we want to. It's got the authenticity, which apparently is such a buzzword now that it makes people vomit, but there's no authenticity of that. It's just simply, and at the eighteen minute mark, I will throw the popcorn into the air, and you do a spit take into me, and it'll be a great video. Somebody mentioned the other day, I was watching a video, and this guy was talking about how busy he was. And he goes, I run a 6 figure, social cam social whatever company, whatever. And he goes, so I'm always working. And as he's saying this, it's b roll of him with his laptop and his headphones on doing a Zoom call, walking through the airport carrying a, you know, a bag.

00:30:55.045 --> 00:32:53.720
And we said, do you realize that he had to look at his friend and go, hey. Can you do me a favor? I'm gonna walk through the airport here. Can you film me for, like, four seconds so I look busy? And we're just like, wow. That's you know? It just that's a whole different thing. Or or worse yet, the camera was on a tripod. He had to go out, set it up, get it set, then he had to walk back. Right? Then he had to roll through that camera to look at make make it look like he was doing it. Then he had to stop, come right to the camera. Let's say let me oh, that's a good shot. Yeah. Oh, that's a good shot. Let me do this again one more time. But this time, get me from the side. Yeah. Exactly. Yeah. That's listen. That's the bane of the YouTuber, right, of having to set up these walking shots or driving shots. And they always say, hey. Look. Anytime I'm doing something on YouTube, it takes me four times longer to to do it because I've gotta set up all the shots, then I gotta shoot the shots, then I gotta go back and take down the cameras that I set up to set up the shots. Right? Like, like, no wonder you guys don't get anything done. You know? Yeah. We got somebody in the waiting room. Let me blow through some of these comments here. Chris Stone, our best YouTube videos are the ones that have 40 to 50 questions and comments. They're far greater watch time than some with higher views. Views are drive by engagement. It it's when people stop by to chat. You know? And then Jeff sees as I agree. You know, those he wants the ones that get people to click. Those are the ones that he says, you know, get him to make some money here. So but, Well but and, Dave, before before bringing the guest on, let me finish this thought. The if you guys wanted to help us out I mean, we always appreciate the super chats and you guys being here on live on Saturdays and the listeners on the podcast and some of those kinds of things. But if we wanted to do an experiment and for the next three or four weeks, you guys wanted to pop over to YouTube and make a comment on the video.

00:32:53.720 --> 00:33:43.940
Yeah. And I and I that that would change on YouTube. That changes the algorithm. And all of a sudden, now listen, we get a couple hundred views on YouTube. It's not a ton. We may see some more on that. But those YouTube comments matter. I mean, they are really that's that plays into their algorithm in a lot of way. We've talked about this before, but there's always folks who are like, they'll throw out a controversial question and leave it in chat, you know, down below. Listen, our audience, our podcasters, they don't natively listen or watch a lot of things or a lot of this kind of content or even us on YouTube. Although many of you are in YouTube right now, I wonder what would happen, Dave, if we one week said, hey. Chat is gonna be in the YouTube comments. Now that being said, that's a terrible experience for live. It's terrible. Yeah. Let's just be clear. It's terrible. We would, you guys would hate us for that.

00:33:43.940 --> 00:33:54.980
Right. But it would help the engagement of that video if we so we joke about this all the time, but that actually I mean, comments work on YouTube Yeah. If you can get them Oh, I know. Ask Steve.

00:33:54.980 --> 00:34:29.034
Philip DeFranco's a guy who does a new show, and you would get drunk if you had a drinking game where he's like, I'd really love to know what you think. Leave your comments and let you know, leave your thoughts in the he says that 800 times, the show. Leave your thoughts in the comments. And I was like, that must help because Oh, yeah. Yeah. It does. No. It does. But, coming to the stage, his, his name on, Zoom says Eva and Harris. So I'm going to guess this is Harris. I could be wrong, but, and I've clicked oh, this is just one of those days where everything's on, like, a five second delay. Testing? Testing? Yeah.

00:34:29.034 --> 00:34:36.489
I can hear you. We just can't see you yet. Okay. Come on. Three person field. Come on up, baby. I'm hitting the button. It's turning green.

00:34:36.489 --> 00:34:39.150
There we go. Filing. Hi there. How are you?

00:34:40.329 --> 00:34:47.389
Very good. Thank you, Dave. Hi, Jim. I'm actually the dad of Eva and Harris. Oh, well, there you go. Even better. What's your tell us your name.

00:34:47.849 --> 00:34:54.954
Sam. And I Alright, Sam. Sam. Uncle Sam. I pod faded, but I'm looking to get back into it. Okay.

00:34:54.954 --> 00:36:54.710
And in all honesty, it's for a couple a little bit of extra income. Okay. So, I had a niche podcast in a area of photography. Okay. And I wanna know about, obviously, digital products and affiliate marketing would be the two main generators of income as far as I'm aware of. Yeah. And I want to know with obviously, to get the affiliate links, they have to be on your website. And, Dave, you mentioned about 3% is gonna be clicking over. Yeah. Now that can you I'm right now, I've gotta reach out to him. He might be in the chat room. Ray from around the layout does a show about model trains, and Ray should be like the poster child for, like, engaged audience because he gets, like, double digit interaction. And I'm like, so it is possible, but it's a really tight niche, and he does all sorts of really cool stuff to to hang out with his community. But, yeah, usually, it's around 3%. Okay. So that's a very small percentage. And is that I guess, that's the is the only way to get people to get your affiliate code is for them to go to your website and have them click on that link. Right. This is where and, again, I work there, but PodPage and you can do this in WordPress as well. If you can do something like, oh, go to askthepodcastcoach.com/sponsors. Now that has Mark. It has, Dan, it has me, and it has me. So I have four sponsors on that page, two of which are me. But that way, it reinforces your brand, and people have to remember one link. So instead of, like, oh, go to mattresssite.com/dave or go to davesite.mattress. It's like, no. Go to askthepodcastcoach.com/sponsors. Then we also have askthepodcastcoach.com/support. We're awesome.

00:36:54.849 --> 00:37:22.778
Actually, wanna think about something like that. Make it easier to do that. Jim, you may know, but if you have can you have multiple, affiliate links for the same product? Do certain companies say, if you have us, you can't list anybody else that same product as well? I don't know that I've run into that. Have you, Jim? I think that it depends on the terms. I yeah. I haven't seen a lot where they say you can only be our affiliate if we're exclusive.

00:37:22.778 --> 00:37:41.465
Right. I have not seen that. I'm not saying it doesn't exist. I just haven't seen that a lot in the affiliate space. They generally, in in the affiliate space, most brands are fairly hands off on their affiliate. Amazon is a little bit of the is is a little different on this. So it's very aggressive Yeah.

00:37:41.545 --> 00:37:48.664
About their affiliates. Like, you have some rules and they follow-up on you and regularly ban people for breaking the rules.

00:37:48.664 --> 00:38:14.545
So you gotta be kinda careful on the Amazon side. But most affiliates are kinda hands off, and you could have multiple you know, you're doing cameras. So, you know, maybe you have Canon and Sony, and you have a link. I know they don't have affiliate programs, but let's just say for the sake Well, for argument's sake, let's say, b and h photo Yeah. And Yeah. Adorama or None of that in those cases. In most of those cases, you can have all of those together if you want.

00:38:14.545 --> 00:38:39.974
Right? Yeah. So you have a a string basically saying, for the pricing in in store a, click here. For pricing store b, click here. For pricing store c, click here. Well, I mean, you could. What I mean, what often happens for affiliate marketing for most people, I think, and what most people see successful is you're talking about a product and then you link that somewhere in the media so they can click on it and follow through.

00:38:40.114 --> 00:38:54.010
You're not you don't necessarily wanna confuse them with all the different pricing options. I don't think with affiliate, like, you don't I don't know if you'd wanna have a page where you'd wanna list all the products at the different site from a comparative standpoint. Now you could.

00:38:54.068 --> 00:40:21.409
Right. But here's what happens. Right? You with a consumer, if you give them too many choices equal confusion, they get confused pretty soon. They're like, oh, wait a minute. I could get this somewhere else. And then they click on and then pretty soon, they've left your ecosystem. Right? And so you just have to be careful not to give them too many choices in the process because you want them to you you want them to click a link and buy it, obviously, at b and h or buy it at whatever the link that you you have it at. So just be careful you're not giving them too many too many or you make them jump through too many hoops to get there. Right? David So an a and b. So this is this is a Yeah. This is Mostly a. Okay. Yeah. Mostly a. This is a page what we're looking at is a page for a boom arm, and you can see where it says you can get this on Sweetwater, Amazon, B and H, Adorama, or whatever that is, and Walmart. And then down here, it says commissions may be earned from these links above. This is a tool I use called Geniuslink, and what it allows you to do, like, if I look at this one for the new PodTrak p two, I can see there's my affiliate link from Sweetwater, so that's got the affiliate link built into it because right now Sweetwater doesn't kind of have a built in tool. B and H, I just put in whatever my affiliate ID is, and I can put a a kind of normal link to b and h, and they will switch it out for the affiliate link. And then you can figure out, you could add more links.

00:40:21.409 --> 00:41:12.710
Like, sometimes, especially with books, it'll say, oh, there's more stores that offer this product. And then you say, okay, go ahead and do that. And so in the case of that boom arm, we were just looking at well, it's not on the front page, but you can bait it's super simple. And then they give you this link and then that leads to, you know, this page and then the good news is I don't really care where you order it from because all of those are affiliate links, but you can to me I've got five on this one and it is weird because like who would buy a boom arm at Walmart because it's $99 but this is what happens and somebody goes wait a minute what is it at Sweetwater and then you're like oh it's only 79 I'll buy it here so I guess in a way they feel like they're getting a deal even if it's you know the same thing. But I it's the best$6 I spend every month because that's the wrong thing. We need this one.

00:41:12.710 --> 00:41:24.213
You're also dropping a cookie on their computer Yeah. If they go back to those They are. Yes. They are. So Yeah. There's yes. No. And and that's actually a strategy, right, of, hey. Now that cookie, no.

00:41:24.275 --> 00:41:32.835
So say in Dave's situation, they go to Walmart and click on it. Like, oh, wait a minute. I can go to b and h. So they go to b and h and they see it's 79. Oh, that's great. They're not gonna stop there.

00:41:32.835 --> 00:42:03.052
They're gonna check all of the boxes. Right? Now those that cookie is set for whatever length of time. For some people, that's spammy. Right? That feels like and people know this now. Right? And Do they? They do. Oh, well, maybe not everyone, but it it to me, like and maybe because I'm in the industry. When I see that kind of thing, I kinda go, you know, and then I'm gonna check off it's not for me, it's not a great experience.

00:42:03.052 --> 00:42:06.750
I would rather hey. Look. Rather, hey. Look.

00:42:06.789 --> 00:43:26.155
I this is where I purchased. This is the link. You can choose to do it other ways. I that's just me. Yeah. Right? Maybe maybe for you, Sam, you're okay with that. I just I don't like that user experience. Yeah. I do know when I got kicked out of Amazon, that hurt my affiliate. Like, there are a lot of people that are very comfortable buying things at Amazon, and I was like, look. It's Sweetwater. It's a cheaper price. It's free shipping, and there's candy and tech support. And people are like, do you have an affiliate link for Amazon? I'm like, oh, you're killing me. Come on. So Yeah. Yeah. And that's why I that's another reason why I use that tool. Trying to understand Amazon's terms of service. Have fun with that because about the time you think you got it like you can't put support this show and then put an Amazon link even though if you buy from Amazon you're helping to support the show and you can't say that because that breaks your terms of service. So there it's like you just have to go just for a random reason, I put an Amazon link here. There's nothing to do, nothing to see here, but there's an Amazon it's the weirdest terms of service. And so I just like, okay. And then just anytime Do you happen to know of a somebody who knows the affiliates world for Amazon and what their do's and don'ts are Yeah. That, we'd recommend to look into.

00:43:26.155 --> 00:43:40.909
Genius link. There's a, post on their web. They have a blog, and it was amazing. Like, you can't put Amazon affiliate links in a newsletter, but you can, but you can put a Genius link that then leads to a page that says, oh, by the way, I might get compensated for that.

00:43:42.085 --> 00:43:59.969
And Geniuslink is not how you think you're gonna spell it. I put a link to it in the show notes, as well. It's because That's fine. Because Genius is g e n, I forget which I think they leave out the o. I u s. G e n I u s. Yeah. I think that's how they do it.

00:43:59.969 --> 00:44:18.085
Yeah. And so it's yeah. I interviewed the guy. I have a show called More Podcast Money, which has been on hiatus for quite a bit, but I interviewed that guy. And there was, like, here are the 10 things that get people kicked out of Amazon, and I think I'd done four. And I was, like, oh, okay. Like, one, I knew. Like, you're not allowed to use iframes.

00:44:18.864 --> 00:44:35.900
And I, I accidentally did one. Like, it was just straight up accident. And the guy I and what was weird is I got somebody on the phone from Amazon, and I'm like, oh, you're right. Hold on. And I'm like and I switched out the code and published it, and I go, you can see it's gone now. And he's like, oh, yeah. Good job. Thanks.

00:44:35.900 --> 00:45:36.824
And I go, so I'm back in? And he's like, no. Kevin has to approve you. And I'm like, okay. So let Kevin know I fixed it. And, Kevin looked at me and went, no. And just gave me the old thumbs down, and I was like, well, screw you, Kevin. And what was really weird about that is I like to be honest it's something that's kind of a trait of mine that I try to do I know and I signed back up with the exact same email and they let me in and I was like what was the whole purpose of that besides the fact that all the commissions I had earned that month just went up in flames? Thanks. Thanks, Amazon. But it was, so I'm like, what's so I just I don't, you know, and like all my newsletters now have an affiliate disclaimer at the top of the newsletter, because that's an FTC thing. The FTC, you know, if I hold up a thing and say, wow, I love this water bottle from Awala, you know, and I get paid for this, you know, and don't say, oh, by the way, I just got paid to hold this up and go, this is my favorite water bottle of all time. Yeah.

00:45:36.824 --> 00:46:13.304
I can get in all sorts. It got Kim Kardashian fined a lot because she was doing that. Like, oh, look. I love snack pack pudding or whatever it was. And, yeah, they she didn't say she was getting paid for that. Well, now with some changes going on in the government Yeah. It's I wonder if they'll be as diligent going after people. Probably not. The, that's just my commentary. Daniel does say in the chat, he says that he was talking to somebody from Geniuslink, and they said that choice pages that you and I were talking about actually convert better than direct links. So okay. There you go. That maybe again, I don't like it.

00:46:13.304 --> 00:46:23.630
That's not my preference. That's not the that's not the way. Now if I had a gear page and I was laying out individual pieces of gear and I could have that, hey, you've got three or four choices to do that.

00:46:24.090 --> 00:47:07.844
Okay. Yeah. Maybe. I have to think about that one. Yeah. But I I don't like to give I don't like to give people. Choices usually confuse people. Then they start asking questions. Right. Then they question, should I even do this? Right? And so it's right. I mean, it's just I've watched so many people, especially with technology things where you start so they they'll ask a question, you start explaining it to them, you're like, oh, here's the complexity of it. Then they're like, yeah, I don't wanna do this anymore. Like, you know, and so it just is with some of these, if you, I get the idea of giving the consumer some choice. They're gonna if they want choice, they're gonna go bargain shop anyways. For most of them, I just want them to they just wanna click and buy. Yeah.

00:47:08.224 --> 00:47:23.639
That's all they wanna do. Uncle So, anyways. Uncle Marv You can make that decision. Yeah. Uncle Marv says sponsors might ask for exclusivity exclusivity. Yeah. That's true. And Chris Stone, who does deal casters, he does a live stream on Amazon.

00:47:24.099 --> 00:47:42.519
So that's a whole other fun game where you can be an Amazon influencer, I think, is the name of the program. And Daniel says Sam, are you gonna Oh, go ahead. Daniel says, I was talking to someone about Geniuslink, and they said, Choice Pages. I oh, there you go. When you said Daniel, I thought you meant Dan from, based on a true story podcast. Yeah.

00:47:42.519 --> 00:47:50.139
SP says some people for prefer Amazon due to zero interest financing on their store card. Yeah. That's true too. The old credit card.

00:47:50.454 --> 00:48:07.320
Sam, what are you gonna do? So when you with photography, big giant, you know, lots of I need to part of it. Yes. Yeah. Yeah. And what do you just tell what do you have an idea where you're gonna go on this? Oh, absolutely. I mean, I did have a podcast in in Faded, and I said I gotta bring it back.

00:48:07.858 --> 00:48:11.239
And it's, it's aerial photography.

00:48:11.460 --> 00:48:18.525
Okay. I'll stop at that. Nice. It's a sub niche of aerial photography, specifically. Okay. Alright. Alright. Good. Excellent.

00:48:18.525 --> 00:48:33.599
Yeah. Yep. Yeah. Then listen, the niche can be really valuable, but you I think you gotta go all the way on a niche. Like, the tighter you get on your content, the more into it you have to be. The rail the the train guy that Dave was mentioning, he's all in.

00:48:33.760 --> 00:48:48.434
Yeah. Right? All in. And I think it's if you try to go niche and you try to go casual, peoples the people smell that out pretty quick. They wanna be because the folks you wanna reach, they're the all in people. Right?

00:48:48.434 --> 00:48:51.894
They're a % in, and you better be there with them.

00:48:52.434 --> 00:49:24.885
Convincing them why they need to be all in and how it's basically it's a tool in their toolbox for their other main business. And And Yeah. Yeah. No. Run on. You don't need to give it away. I I understand why you're doing I understand why you're doing what you're doing. I just I see some folks wanting to start podcasts that are very niche y, you know, very tight. And then they're kinda lukewarm on the subject themselves, you know, and they're like they're like, oh, man. I don't know if there's enough to talk about for for a whole year's worth of podcasts. And you're like, no.

00:49:24.885 --> 00:50:05.929
If you were really all in, you'd find you'd you'd have no trouble talking about Exactly. This thing over and over. And that audience wants to hear it. Oh, they wanna they want their biases confirmed over and over. So I I just say if you're gonna listen that in those audience, they buy things. Like, once the once you're in the niche, they buy things. And speaking of buying things Gotta be all the way in. Yes. Speaking of buying things. Oh, one of the things Sam should buy is this. The book, profit from your podcast, proven strategies to turn visitors into a lie. I I did. And, you can find that at profitfromyourpodcast.com. Like, I passed the ball right to you and you Slash invest slash book. I love it.

00:50:05.929 --> 00:50:53.405
Excellent. Anything else, Sam? One last thing, I guess, to be also on this topic of, some financing is, the digital products. I'm sure it'll be in that book. There's a whole chapter to your own personal digital products. Well, there's that, but there's also the audiobook because the book is four years old now ish. And I kind of say, hey, everything I said in the book is now outdated. So in the book I was talking Thinkific and Teachable, and now the one that if you want a community, heartbeat all day long because you can sell courses there. In fact, I just moved all my courses to heartbeat. But there is a website, he said, behind the scenes looking for the affiliate link because, you know, that's how I roll. And I'm not saying this because they have an affiliate link, but I was like, wait. It's it's so cheap. I was what's the catch?

00:50:53.659 --> 00:51:04.000
They they do have that. It's called Pensig, p e n s I g h t. Links will be in the show notes and in the chat. It's$29 a month, and I was like, okay.

00:51:04.300 --> 00:51:19.280
$29 because, like, Zendler was the cheapest one I've been using for courses and stuff, and it was 60. And I'm like, this is 30. I'm like, oh, let me guess. I have to bring my own Vimeo account or something. Like, no. No. We host the videos. And I'm like, okay.

00:51:19.739 --> 00:51:22.960
And, there's email. It's kinda like Kajabi lite.

00:51:23.500 --> 00:51:27.260
Like, it does email. It does a community. It does digital products.

00:51:27.260 --> 00:52:05.594
It does coaching. It does and I'm like, but it's $29. And they're like, yep. And I looked and it's like, it's one dude in London and another guy in San Francisco. And I've they're really good on their support. Mark Lawley from practicalprepping.info, a member of the school of podcasting, he's like, well, I'm kicking the tires on. He was using Teachable. And he's like, he's been using them for probably a couple of months now. He's like, yeah. He goes, I it's $29. I'm saving $40 a month by using these guys. And I'm like, okay. So that would be something that there's also hip pay or PayHIP. I can never remember which one it is, but if you come back to the show after it's over, if you come

00:52:05.594 --> 00:53:00.264
00, I'll have links to those in the show notes. But, PennSight's the one that I go, if I was, I just moved I moved all of my courses. It's not official yet, but I'm moving my courses from Zendler, which was $60 a month, to heartbeat because I already I'm already using heartbeat for the community, and heartbeat didn't have courses when I first started using them. I used them for the community, and then of course like two months later, hey, we added courses, and I'm like, oh, I just put all my courses over here. And I'm like, I'm not moving because when it's the easy part is uploading all the videos. The fun part is notifying all the affiliates that, hey. You know that link you've been using for two years? Yeah. You got to change it again, and then you got to redo the sales page unless you're using some sort of third party sales page and things like that. So that's, but I'm a big heartbeat fan, but, PennSight seems to be a legit deal.

00:53:00.324 --> 00:53:35.880
It's just cheaper than everybody else. And one last quick thing before I say thanks again is you mentioned Chris Stone was doing stuff on Amazon Live? Yeah. Dealcasters. If you look for Chris Stone, Dealcasters, and Jeff, his cohost, I can see his face. But, yeah, Dealcasters, Chris Stone will get you to wherever. I'll check it out and see how they're doing it and Yeah. Get some feel for doing that as well. Well, and Chris is a great guy. You can, castahead.net is Chris's video production slash podcast consulting slash editing slash Chris does everything. And Chris is the guy.

00:53:35.880 --> 00:53:50.400
He and Jeff got me into Ecamm and got me into Geniuslink, and, yeah, they're good guys. So Very good. Dave, Jim, thanks very much. Appreciate it. Yep. Sam, great to meet you. Have a good one. Coming on. Have a great day. You too.

00:53:50.780 --> 00:54:16.559
Is it because of Zoom that we now have people coming in? Like, we got Mark back. That was cool. So Maybe so. You never know. Maybe It's whatever it is, it's good. Yeah. Maybe It's good. Maybe there were people before that were just sitting outside waiting. Oh, Rich forgot Gumroad's another good one. Doesn't charge you anything. Let me look up the one. It's pay I wanna say it's PayHIP. Yeah. PayHIP is another one.

00:54:17.019 --> 00:55:42.829
I just did a thing in the pod page newsletter because the nice thing about these is when they are free and they only take a percentage when you make a sale, it's a great way to test an idea. Like, hey, I'm going to make this product. I can, you know, make the product and sell it here where if you're using a what is it? Shopify or, you know, some of these stores, it's like$30 a month just to have the store whether you sell anything or not. Now the good news is they don't take a percentage, but if you haven't proven that your actual audience wants this yet, then something like a pay hip or a pen site can, can work. Daniel said You've put a lot of affiliate marketing links in the chat. If someone couldn't keep up with that, was there one site that you have where they could go and find all your affiliate links? Yeah. If you go to school with podcasting.com and click on the a word about, it will say something like it's like, is it my gear about no. It says affiliate oh, there you go. I named it appropriately, wait for it, affiliate links. And so you will see things there for Sweetwater and B and H and Amazon and and ReSound and Notetrax and a couple places for guest booking, for royalty free music, for web hosting, for web tools, for website tools, which apparently how is that different than web tools? We don't know.

00:55:42.829 --> 00:55:46.664
But Are all these links like Geniuslink and PenSite? Yeah.

00:55:46.664 --> 00:56:20.635
I'm looking to see Are they all there too? I'm looking. I'm like, there's media hosting. Most of these are on here, to be honest. AI tools, media hosting, calendar tools, remote recording, email lists, personalized videos, video editors, line Okay. I'm gonna write that down. I'm gonna write that down. Tell that to me one more time. Where do I School of podcast School of podcasting. School of podcasting dot com slash affiliate links. It's a long list, and you know what's not on Affiliate links. Yeah. You know what's not on oh, there it is. Course creation tools. PennSight, Teachable, Zendler, Podia, and Thinkific.

00:56:21.094 --> 00:56:40.579
I need one for digital products, so I could put, HipPay and, you know, Gumroad is another one that they don't take anything until you actually make some money. So, Daniel says, I prefer to sell everything through my own WordPress site, and it looks pretty. It really does.

00:56:41.119 --> 00:56:44.945
I use easy digital downloads or LearnDash for courses.

00:56:44.945 --> 00:56:52.804
Yeah. If you're a WordPress person, I got to do my favorite exercise because there are some Friday nights. I'm like, hey. It's Friday. It's the weekend.

00:56:53.184 --> 00:57:43.335
What are we doing tonight? And the answer is turning off all your plugins and turning them on one at a time because your website is doing I was using Elementor, which is a great tool, and I was I couldn't get it to do what I want. I'm like, you know what? Never mind. I'm just gonna start with a brand new page not made in WordPress converted to Elementor. I'm gonna start in Elementor and do an Elementor page, and I just said, this is my headline and said, preview it. And it said, this is my headline. This is my headline twice. And I was like, okay. That's not supposed to do that. And it was some plug in that I had that was causing it to do that. I was like, this is why I love PipePage. Like, no no plug in conflicts. No. It is easy. Yeah. It is easy. Not quite as flexible as Elementor, but I was like, you know, so No. And he's got a lot of options. Like, you know, I logged in the other day.

00:57:43.335 --> 00:57:53.809
It had been a while since I've been over there, and it was a little overload on like, I remember I I got into PodPage early, and it was pretty simple. And now you go over there and you're like, oh, yeah.

00:57:53.809 --> 00:59:34.364
I do need to look through these these options before. And then, you know, some are paid, some different ones on higher pay plans and such. And so it's full featured. That's for sure. Yeah. I am working on It's definitely full featured. Right now, based on audience feedback, it is gonna I think I'm just gonna call it getting the most out of pod page because there are features that people just aren't even aware of. My one of my favorites is we have a thing called an episode footer where you go in and you can put, hey, sign up here to, you know, sit in our webinar. It's coming in April, blah blah blah. And then in May, after the webinar is over, you can go to that same place and say, click here to buy the recording of the webinar we did in April, and it populates across your entire website because it's put at the bottom of every episode, hence episode footer. And I just think that now it's not in apps. It's only on your website, but I'm like, that's a cool for me, I love that feature, and nobody knows it exists. And I was like, okay. We need to to figure that out, because it's cool. And you know what else is cool? Our awesome supporters. It's so weird how sometimes this button is on and other times I'm waiting forever. But, yeah, if you wanna be an awesome supporter, go over to askthepodcastcoach.com/awesome, and, you can join for many different levels. If you're $20, you'll get your name on the wheel of names, which we'll see here in a second. But, this show is also brought to you by TheSchoolOfPodcasting.com. You just heard where I am moving some things and adding some things at the School of Podcasting and we're always making sure it's up to date and all sorts of fun stuff. You get courses, you get unlimited coaching and a really kick butt community.

00:59:34.585 --> 01:00:41.030
Use the coupon code coach when you sign up, and that comes with a thirty day money back guarantee. I just mentioned PodPage. If you wanna try PodPage, it's simple. Go to tripodpage.com. You get a fourteen day free trial. And on day 15, you can still tweak it. It's just your website won't be public anymore. So check that out. We're using Ecamm today, and the cool thing about Ecamm is, it integrates with Zoom, which apparently makes it easy to join. So, they're adding new stuff. There's I haven't, they just came out with version 4.4. We're not using any of the new features, but if we switch from kind of one screen to another, we could have, like, people zoom in and out, and they've added some animation tools and some other things that I haven't even looked into yet. So that's a program that's always being upgraded. And, if you need more Jim Collison and and who doesn't, doggone it. And the one thing I've noticed, Jim, on this, which is weird, is if I look on the Zoom screen where you are, your Nebraska shirt, which is white letter white outline black letters is hideous on Zoom right now. It's just it's got that whole weird TV thing. Yeah.

01:00:41.030 --> 01:00:51.449
And, so it's, Like, clear going out. That's all that matters. Yeah. Clear going out. Yeah. But, check out Jim over at the averageguy.TV and his show Home Gadget Geeks.

01:00:51.829 --> 01:00:59.324
And I think I'm gonna try this. Did I set this up? And survey says no.

01:00:59.324 --> 01:01:06.065
We're gonna go over here. Oops. To well, I did that last night, but it apparently overnight. Oh, because I rebooted.

01:01:07.483 --> 01:01:22.360
And we should have the screen is there it is. Wow. It's just everything is so slow. So is it gonna be Ralph from askralph.com or Chris from castahead.net, john munts Com? Is it Glenn from horse radio network?

01:01:22.514 --> 01:01:29.653
Who is it gonna be? Well, I'm gonna click on, go. It spins around. Where it lands, nobody knows.

01:01:29.954 --> 01:02:40.190
It really can't be Glenn again. It's Glenn again. I even waited till he went by. Oh, wait. It's still oh. For a second, I thought we're gonna get Shane. It's it's rigged. It is rigged. Glenn Hebert over Rigged.horseradionetwork.com. And, if you like horsies, go check out Glenn. Glenn did a really cool thing that I was really happy of not to bring the party down, but, we did an online service for, Neil Galarte, who passed away a couple weeks ago, and they had a service. That's nice. And, Glenn and Chris over at, you know, Podfest did an online kind of memorial so we could all get together and cry. It was, you know, but it it I know I felt better afterwards. So Yeah. Which is a very narcissistic thing to say when you're talking about someone dying, but it was just like, I needed to cry with my friends. But, if this show, the one you're listening to right now, if we are saving you time, we're saving you money, saving you headaches, are we keeping you educated? Are we, you know, stopping you from mowing the lawn right now because you just don't want to do it? Well, then you can give back some of that value by going to askthepodcastcoach.com/awesome.

01:02:40.650 --> 01:02:48.155
And I mentioned we're gonna switch gears here. See, I just clicked on screen. I'm like, show the screen.

01:02:48.775 --> 01:03:27.585
I even rebooted because I really wanted to avoid this. Then Are you on the Mac? I am on the Mac. I'm not sure what's going on. Should not be that slow. Yeah. Should not be that slow. I I need to shut down or whatever, but this is the new toy in town. It's the Zoom PodTrak. I might buy one because there's a part of me that goes, it's a hundred bucks, but $99 is still $99. But it's if you ever have people like, hey, my friend and I bought two US micro USB microphones. We can't get them to work on our laptop, and then you get into, VoiceMeeter Banana on a PC, which is actually the name of the thing. And this, you plug two USB microphones into it.

01:03:27.804 --> 01:04:59.539
It's got a tone button, which is kind of a bass boost and sibilance reduction. AI noise reduction will kinda get rid of the, you know, air conditioner in the background. A compressor will kinda level things out. You got mute buttons. You got a volume knob for the headphones, which are down here. And the cool thing is it runs on it you can buy an electric cord that'll, you know, be five volts in, like a typical USB c kind of thing. But I did see this warning. Yeah. So here's where you plug it in. You get yourself a cable, and then it runs on a micro SD card. You plug your USB cable or your USB, microphone into there, and it even runs on batteries. So, you know, those times when you want to, you know, record your podcast live from the woods, I guess. But I could see it as a travel kind of thing, companion. The one thing I was looking for, and I finally found the manual, and either, a, they didn't put it in there, or it's just not it's not 32 bit float, and which I was kinda surprised because everything Zoom has been putting out has been 32 bit float, but it does. You have another, input there. So if you want to plug your phone in, you could bring people in that way. Or if you had a laptop, you could bring, you know, you could get somebody on Zoom and plug the laptop into that, and then it gives you separate tracks. It gives you your track, you know, person number two, and then the phone, and then it will give you a combined version of all of those. So and just like the p four, it's got built in mix minus.

01:05:00.159 --> 01:05:12.114
So I'm excited that they came out with this. I just keep thinking, when are they coming out with the p four thirty two bit float better, preamps maybe? Not that the preamps and the p four are bad.

01:05:12.894 --> 01:05:53.739
And, yeah, Mark says, does it only do USB mics? And I'm like, yeah. That's the part that made me scratch my head, but that's also why it's so small. So but I was like because when I saw it, I was like, what the heck? And SP, will AI noise reduce on the Zoom p two mute your cohost so it doesn't have to do this in the post? You know? I don't know. I do know it was interesting. On Zoom's actual, like, video on AI reduction. I think they're in somebody's kitchen, and the dishwasher is on. And so they hit the AI, you know, noise reduction, and it does reduce it. It does not eliminate it. I was like, oh, okay.

01:05:53.739 --> 01:06:01.018
So it went from in the background to I'm like, oh, okay. It toned it down, but it didn't get rid of it.

01:06:01.018 --> 01:06:04.639
So I was like, that's not really as impressive as what I was looking for.

01:06:04.804 --> 01:06:25.710
Todd the Gator says, I love my p four. I love my p four. I recommend that thing. I emailed him and said, hey. I have, you know, recommended the p four forever. Can I get one of these to play with? Because I wanna play with their app. There's some sort of app, and I was I could not find a manual for it. I did this morning, so I must have been a little early. Mark says poo.

01:06:26.409 --> 01:06:44.429
Yes. I'm with you. Poo on the the p two that it doesn't. But, again, there's some people that, you know and Randy says all USB mics in the Zoom video. They're like I think they said most USB. So they left the door open to go, oh, we support all USB mics. We'll accept yours.

01:06:44.829 --> 01:06:52.449
But it doesn't have to be like a, you know, Zoom microphone or something like that. But speaking of niche, yeah, it does solve a niche problem.

01:06:52.750 --> 01:07:29.849
So it's like when somebody goes, well, we both bought, you know, Samsung q two u's. How do we plug these into the laptop? You're like, oh, here you go $99 so yeah so it should be interesting to to see what they're coming out with because I asked the first of all here's something wait a minute we haven't done one of these in a while here's how here's the bottom line of customer service. You ready for this? When you put something on your website that says contact us using this email or contact us using this form, maybe within I don't know. Let's go crazy.

01:07:30.525 --> 01:08:11.940
A week. Maybe within a week. It'd be great if it was twenty four hours, but let's be realistic. Okay. Forty eight, seventy two hours. It'd be nice if you email me back. That would to me, I would be like, that's good. But when you make me wait three months to get a reply, I'm working on a a thing right now about running your podcast as a business. And I found two companies that would be really like, they would fit this niche. And I emailed them both, and I literally have to beg people. Like, the one I reached out to the PR person, and then I reached out to their customer service. And I'm like, hey. I'm trying to get anybody to like, I have one question. You know?

01:08:11.940 --> 01:08:37.654
Can you do this? Nothing. And so the one, I finally went over I because I was applying. I saw they had an affiliate program, and I'm like, hey. You seem to be really good. And I finally put application for affiliate third attempt. And so finally, after a month, they replied because I well, yeah. A month because I applied on February 11. And they're like, yeah. We will get back to you.

01:08:37.909 --> 01:09:14.750
And I'm like, but you just read my email. Can you not say yes or no? No. They're like, oh, yeah. We got it. It's sometimes it takes a while. And I'm like, yeah. Also, I figured that out. And so I say that to say when I emailed Zoom and said, hey. The person that I used to deal with at Zoom apparently no longer works there. Can you get me in touch with someone from marketing? And their support team within less than twenty four hours said, oh, yeah. Here. Use this email. And I was like, oh, this does exist. It's not a unicorn. There there are people that actually answer their emails. So kudos to Zoom.

01:09:14.750 --> 01:10:00.805
Kudos to Elementor while we're on that one because when I was trying to figure this out, I emailed Elementor. I'm like, well, this is gonna go into the void. Nope. Within man, that was probably eight hours. They're like, hey. This is Steve. It looks like you have some extra code on your website. You might try turning off your plugins. And I was like, oh, yeah. The old turn off your plugins thing. And so but I just don't get weeks before they reply. And then my favorite was company number two. I finally got a support person, again, weeks, and I said, hey. I'm trying to get in touch with your affiliate team. I have submitted an application on impact.com. I never got a reply. Do you need more information from me? And they said, oh, I'll try to find somebody.

01:10:01.069 --> 01:10:08.050
And like literally four days later, Amber shows up on impact that's saying, hey, can you tell me more about your audience? And I did.

01:10:08.109 --> 01:10:33.130
And I said, please let me know if you need any more information. That was three days ago, and I'm still not approved. So I bumped her. Yeah. Hey. I don't know if you saw my previous thing. I hate saying that because that's such a spammy thing, but I'm like, you know, yes or no. Just let me know. And I kind of finally went because I hate to be a douche, but I said, you know, if you're not going to approve me, that's fine. That just you are my first choice.

01:10:33.590 --> 01:10:55.225
And if it's a no, I'll just go over to this other company, which is your competition because they have an affiliate program too. Scott, hey. Like, either approve me or if I'm going over to this, like, hey. And just nothing. It's just this and I'm like, as a person that works in customer service, as a person that used to teach customer service, I'm like, this is like, the bar is so low to have good customer service.

01:10:55.225 --> 01:10:58.560
So, anyway, Jim, have you run into that anywhere?

01:10:59.420 --> 01:11:33.079
Oh, yeah. Yeah. Yeah. Oh, no. For sure. You get you don't set up an email box and then don't check it. Like, make sure all the time we, you know, you know, all the time I'm pretty vigilant about. Yeah. You know, if I hear somebody say, hey. I contacted you, and no one wrote back. I'm like, what email address did you use? Yeah. Because I wanna track down, you know, hey. Is it going into a hole? Is there someone checking that box on a regular basis? It's super easy to set up an email address. You know, contact@yourwebsitedomain.com. Super easy.

01:11:33.460 --> 01:11:46.875
But then, you know, is someone checking that thing on a regular basis? Is it somebody's job, yours, or somebody else to be vigilant about that, to get some alerts? I mean, those are customers who need your help right now. And so make sure that's getting somewhere.

01:11:47.654 --> 01:12:54.039
It's getting somewhere where people are watching it. Yeah. I wanted to and I'm gonna try to share my screen again. So there you go, and it comes right back up. I saw this on Reddit, and the person says, I analyzed 3,700 top podcasts, and here's what I found. And so it he says, please take a look and see if you find it useful. So he said, number one, podcast episode release cycle. Most podcasts follow a week a weekly release schedule. So that is and I'm not sure what the tilde means here, around 52, I guess. Daily podcast makeup around 30% while fortnightly Jim, do you know what for I know I should know it. Every other week. That's what I thought it meant. Okay. Yeah. Release for around 6%. Podcasters who release weekly or daily tend to be consistent. They stick to their schedule 70% of the time. So here's the table. So true crime, 72% weekly release. They are 70% consistent, and 70% are daily and 5%, daily consistency or 51%. Excuse me.

01:12:54.039 --> 01:13:07.484
And so I noticed that's at the top. So I'm like, wait a minute. True crime, top one of the top genres, and they're really consistent. So the question is, are they at the top of the genre because they're really consistent?

01:13:07.944 --> 01:13:42.425
Or you know what I mean? It's like but what and it goes through, you know, going down to the bottom. News is a weekly release, but they're 71% consistent, which is weird because they said there's 17 oh, so only 70% of new shows do a weekly show, but they're 71% consistent. Then it goes down. The average episode duration is around forty nine minutes. Weekly podcasts tend to be slightly longer, around fifty two minutes average, and daily podcasts are shorter, around forty three minutes. Who's an hour a day. Holy cow. Alright.

01:13:42.425 --> 01:15:18.429
In the following table, in the arch genre, the average duration is forty nine minutes ten seconds. Now we're getting down to well, I was gonna go forty nine fifteen. I guess that's too long. Most episodes fall between thirty one minutes and fifty five minutes, so that's a pretty wide range. Weekly released is around fifty minutes. The daily released episode is around forty nine minutes, and it goes down, and it breaks this whole thing down. I'll put a link to this in the chat room here. But the one thing I as I read this, he says, just to be clear, this is my personal analysis based on publicly available data, and I could be wrong. Thanks for your time. But what kinda worries me about this is the person that goes, oh, wait a minute. The, you know, weekly if we go of top true crime is the people that are getting the most listeners, and, you know, their time of well, the weekly podcast is around fifty two minutes. My show is only thirty, so I need to do twenty two more minutes of content. And I'm like, this is what has me worried. This is we are looking at everybody else. We're actually that's what we're doing. We're looking at what everybody else is doing, and I'm like, what worries me about stuff like this is people then then change their show trying to be like everybody else, not so much because their audience said, hey. We want it longer, but because, well, everybody else is doing it. And so I was just I saw that and was, oh, this is interesting. And then I was like, oh, this makes me worry that people are gonna now make their people that do shorter shows are now gonna do longer shows because, well, you know, the average is 52. And I'm like, yeah.

01:15:18.429 --> 01:15:29.363
But if your audience only wants twenty minutes, then you're just gonna spend a lot of time making content that doesn't get listened to. So I don't know. Any thoughts on that, Jim?

01:15:30.224 --> 01:15:37.619
Yeah. Well, I kinda you know, I'm thinking about, Ted Lasso season four. Yeah. I heard that's coming out. Yeah.

01:15:37.920 --> 01:15:45.439
I was like, yeah. I know. But Maybe. I wonder. That's it. I'm like, man, it's kinda like when Michael Jordan came out of retirement.

01:15:45.439 --> 01:16:03.368
I'm like, are you sure? Yeah. Well, it's just that it's it begs that question. I mean, do you, listen. It should have a season four if they've got some great ideas. But if it's a season four because they're like, hey. We could make some money off this thing. Yeah. And then it's like, well, what should we do? I don't know.

01:16:03.750 --> 01:16:51.375
Well, then you have Game of Thrones. Right? I mean, that ended so horribly, just because, you know, it was like, oh, we gotta do this. Do we have any ideas? No. We'll just make it up. Like, okay. Yeah. That's not gonna end so well. You know, there is something about ending on top. Right? And, that doesn't apply to this. But I think what does apply is, you know yeah. I mean, take a look at this data and say, okay. Are there any insights for me on this and the way I do my show? If I'm gonna, you know, if I'm gonna if I'm gonna do something different, then I'm gonna think about it. I'm gonna test it. I'm gonna try it. I'm gonna let the audience weigh in on it. If they don't weigh in on it, then I'm gonna keep going or I'm gonna stop based on my own personal preference. But, yeah, I get a little worried.

01:16:51.375 --> 01:17:42.774
I'm with you, Dave. These datasets are really valuable when they're used with other things. I think sometimes we want that we wanna hit the easy button and we wanna just say, oh, well, it says here fifty two minutes and I do mine thirty. I'm gonna, you know, start next week. I'm gonna do fifty two. Well, okay. I mean, you can because you can do anything you want. Right. But do you have a plan to measure the the change? Like, is it better? Is your audience listening longer? Are you giving it enough time for them to do that? Or you do have a feedback mechanism built in? So I still think, you know, don't be careful not to use that one point of data and draw some conclusions and hit the easy button, then start making changes and wonder why won't why isn't this working? They told me it would work. You know? So That's Yeah. Because your audience is your audience. That's who you ask if you wanna make it longer or not.

01:17:42.994 --> 01:18:02.090
Yeah. It depends on your goal. SP says paying, oh, wait a minute. Yeah. Paying the crew for another season might outweigh ending the top on on the pending or residuals. You also said somewhere up here about you could end like Seinfeld. Yeah. The thing about Ted Lasso is we were all bummed.

01:18:02.310 --> 01:18:38.015
We're like, I want more of that show. That was a great show. It made me feel great, and it was so funny. And I want more of the, I forget the guy with the beard that was super angry and cussed all the time that he was one of the and then, you know Then they just call him Beard? Wasn't that his name? I don't know. No. That was their coach. Yeah. Oh. But, anyway, Roy, something. Oh, yeah. Yeah. Yeah. But, yeah, they could really ruin it. You know? So, on one hand, this is again where I because I've watched Jason Sudeikis on Saturday Night Live, you know, doing the running man to and I've seen him in movies.

01:18:38.395 --> 01:18:57.050
And Jason Sudeikis has a good brand where if he's in something, I will watch it because so far, he doesn't do things that suck. And so Ted Lasso was amazing, and so I kind of trust him that he wouldn't come back unless it was gonna be good.

01:18:57.050 --> 01:19:22.859
Now on the other hand, there are those times Eddie Murphy has said there was one movie he did. I think it was called Tank or something like that, and he's like, oh, yeah. That was pure money grab. He was like, I did that movie for the money. They paid me. They just put so much money on the table. I was like, alright. I'll do it. So I'm hoping he doesn't do it, Eddie Murphy. But, you know yeah. Rich says Arrested Development season four was pretty bad.

01:19:23.079 --> 01:19:25.960
Yeah. When you come back and you've done and you said, thank you. Good night.

01:19:25.960 --> 01:19:51.520
And then you come back, you know, that's usually Well, and then there's some, you know, there's some, like, you think about the late Gene Hackman. Yeah. You know, we just lost him a couple weeks ago. He didn't think Hoosiers was gonna be Yeah. Like, he said, he thought this was the end of his career. He was like, yeah. I said yes to this. I probably shouldn't have. This movie is gonna be a disaster, and it did much better, right, than it is.

01:19:51.520 --> 01:19:59.024
So, you you know, is there a perfect formula? Does sometimes you need to take chances? Are there times you take risks, and they pay off?

01:19:59.024 --> 01:20:35.765
Are there times you take risks and they totally dive? There's no perfect answer on that. Sometimes you just gotta try something. Yeah. I forget what actor I was watching, and they were saying how it's almost like a unicorn when a movie is really good. They said, because you've got the director, they said, but you also have to realize that the editor, even though they're going on the direction of the director, they're, like, there are editors that'll chop out some of the best parts of the movie for time or whatever it is, and they're like, there's so and, like, what gets to the screen sometimes, they're like, you're just amazed that, like, the good parts made it, and it worked.

01:20:35.765 --> 01:20:53.444
And the cinematography and the music, they're like, there's so many pieces parts that can make this go wrong. And Star Wars is a good example of where the editors saved that movie. Yeah. Like, if Lucas would have had his way Yeah. I'm not sure there would have been a second one. You know? It would have been like, oh, thanks, George.

01:20:53.744 --> 01:21:12.210
Make more American graffiti movies. You know? How about American graffiti too? You know? Something like that. And that's one where it's interesting because they have so many, like, you know, you could do a diagram on a wall. Like, oh, well, this universe does this and that one and then the Boba Fett and the blah blah.

01:21:12.210 --> 01:21:56.045
And I'm like, I lost like, to me, Star Wars is the first three movies and I'm done. You know what I mean? After that Oh, that that's blasphemy. It is blasphemy. Blasphemy. I've seen all the ones with Adam Driver and, the girl Jedi thing and, you know, Mark Hamill is, you know, six foot tall. Not the non prequels is what you're asking. Yeah. I've, I even watched the one with Jar Jar Binks. But after I I'm up to that prequel. That's a prequel. That's early. Yeah. But the last one with Mark Hamill where he was in the movie for, like, ten seconds just long enough to take his hoodie off Yeah. To go, oh my gosh. It's, you know, whatever. Yeah. Lou Skywalker, and he's old. And Whatever. Don't take Star Wars and say whatever.

01:21:57.305 --> 01:22:22.765
Blasphemy. Alright. We got four minutes. Let's do this one. Honest. I hit the button. There we go. Are intro's dead? I'm working on making a podcast show with segments, and I have ideas for intros and outros for the show. But now and then, I run into people saying not to do them. And, again, kinda going back to the link thing. It's your show. It's your show. Do what you wanna do.

01:22:22.765 --> 01:22:37.109
Ow. Yeah. You can do whatever you want. So if you want an intro, do an intro. If you don't wanna do there are people that you don't need one. I mean, Todd and Rob don't do an intro. They just say, welcome to the new media show. I'm Todd, and that's Rob, and that's right, Todd.

01:22:37.170 --> 01:24:02.069
And, you know, that's it. And so, I'm trying to think else. But then you have Adam Curry on podcasting two point zero. Oh, Ron's the music, and he does the whole DJ thing. You know, my friend on the other end, say hello today, you Jones. You know, he's got that whole thing going on, and it kind of, you know, depends on whatever you wanna do. But, yeah, I don't know that to me, an intro. Welcome to the blah blah show where you get your podcast questions answered live. I'm Dave Jackson from the School of Podcasting. Joining me is Jim Collison from the Home Guide. So, you know and I can't say on today's show, we're gonna talk about such and such, and this is how you benefit because we don't know where we're going. It's a live show. But if I did know what the topic was, I would want to introduce that and give it a little tease so people would stick around. So, yeah. I'm with Chris. He's like, boring intros are dead. I, I worked with a client this week, and it was awkward because I had to say, yeah. You don't get to the content till about five minutes in, and it wasn't because they ran a bunch of ads. It they took forever to introduce their guest where they read the LinkedIn bio, and then once they got done reading the really long LinkedIn bio And look, I get it. You wanna make sure everybody knows who your guest is, but then they asked him, so tell us a little bit about yourself. And I'm like, we we just spent two minutes reading his bio.

01:24:02.069 --> 01:24:09.494
Yeah. And I You can't do both. Yeah. I can't do both. You're you're kinda boring to me here. I go get to the the good stuff. And they're like, you know what? We didn't even notice that. I go, that's why you hired me.

01:24:09.494 --> 01:24:32.199
That's my job is to go, hey, you lost me here. And and also, at the beginning of the show, they kind of did their chitchat. My favorite place for chitchat is at the end where the superfans are still listening. But, yeah, so your intro should get people excited. The other thing, the thing I think people should just ditch is let's take a clip from the interview and put it at the beginning.

01:24:32.199 --> 01:24:57.380
Why? These are fighting words. Say that again, Dave. Yeah. So that thing well, we have found that men in their fifties are going to have their pay cut, drastically, and they will have a very hard time going forward.

01:24:57.600 --> 01:25:01.359
Now which one is gonna grab your attention? Ryan, I'm like, wait. Hold on.

01:25:01.359 --> 01:25:11.484
I'm the way I drew I don't care about the rearview mirror. That's a bumper sticker. Thank you. And that's what it is a lot. It's a bumper sticker. And I'm like, no. Give me something where I go, I wanna hear more of that.

01:25:11.545 --> 01:25:22.829
And, typically, I don't go, please, more bumper stickers. Do you have another one? You know, etcetera etcetera. So So is your point about the clip itself? Yeah. Or we shouldn't be doing clips?

01:25:23.069 --> 01:25:36.564
It's the clip is not doing its job. The job of the clip is to get me to want to hear more and instead it's like, you know, you hit play and you're like, and man, this one time my brother ran over my foot with his bike.

01:25:37.344 --> 01:26:03.854
And you're like, okay. Do I wanna hear more about that story? To whereas if the guest if the host just came on and said, hey. Today, we have an interview with this person, and then they explain the part of their really long LinkedIn bio that really pertains that's relevant to their audience, and they go, this person is a big shot smarty pants because they do this, and wait till you hear what happened about such and such, and then you roll the intro. You know?

01:26:03.994 --> 01:26:22.810
Because that, a, you don't have to listen to the interview again to find that seven second piece of gold he said holding up quotation marks. I just don't think it works most of the time. So Jeff says I'm doing everything wrong. I just to me No. I don't think so. I I just I I don't think no. Jeff is doing yeah.

01:26:22.869 --> 01:26:40.534
Jeff, I watch you in my living room. You are my living room pal now on YouTube, but I love Jeff because he's reminiscence of Chevy Chase. Because he'll go, I'm Jeff C, and you're not. And I'm like, I get that joke. So He's got a he's got a great beard, and He does have a great beard. Delightful mustache.

01:26:40.534 --> 01:27:15.729
Yes. So, Jim, I don't know if you can hear this, but I'm going to push the button on the outro music, and I will start to slowly fade this up. You I need to go into Zoom, can you? I need to go into Zoom and probably adjust it. But, what's coming up on, Home Gadget Geeks? My wife's name is Sarah, and it's her birthday weekend. And so I took the week off. That was the best husband thing I've ever done. Good for you. So but Jeff c is still in speaking of Jeff c, he's still in the pipeline for me, the most recent episode. If you want more of a fabulous beard and a great mustache, you can check it out today. Is that a good lead in? It is.

01:27:15.729 --> 01:28:02.113
Athomegadgetgeeks.com. In fact, if you're doing an audio podcast, this is what you do, and you're like, if you don't know Jeff c, you probably do. Because when you see him, you're like, man, check out that beard, check out the mustache. In fact, if you're listening to this in the car, go to the website homegadgetgeeks.com. I've got picture of Jeff right there. You can see the beard. You'll be amazed at how many people go, I gotta see this. I can't wait. What's he talking about? It's a brain gap. And so if you're doing any kind of travel show and you're like, yes. The streets of Venice were amazing. I have pictures of these out at the website, mywebsite.com. People are gonna go, wait. I wanna they keep talking about this gondola boat and they the floating poo in the water. They have pictures of the floating poo in Venice. I gotta see this.

01:28:02.414 --> 01:28:43.905
So I'm gonna put it on ratemypoo.com. That used to be a website. Don't know if it still is or not. Don't go there. Oh, boy. Some things cannot be unseen. What's on your show, Dave? Yes. Thank you. On my show, I am I believe I'm not done with my running your podcast as a business episode yet, so I'm going to bring on a guest who talks about how we're all blowing it with interviews because she brings she actually is an agency that goes out and finds shows, and she explains how she finds the right show and stuff like that. We also have a because of my podcast story from the one and only Ralph from askralph.com, but, we will be here next week with another fun episode of ask the podcast coach.