Podcasting Lessons From Bon Jovi

Dave Jackson: 0:13

Ask the Podcast Coach for July 27th 2024. Let's get ready to podcast. There it is. It's that music. That means it's Saturday morning. It's time for Ask the Podcast Coach where you get your podcast questions. Live you ready for a new tagline the home of free podcast stuff? What's the word I'm looking for? The home of free podcast consulting advice, maybe?

Jim Collison: 0:42

something like that.

Dave Jackson: 0:43

I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from theaverageguytv. How are you, jim?

Jim Collison: 0:53

Greetings, dave. Happy Saturday morning to you. It's always good to be here on Ask the Podcast Coach on a Saturday morning. Big thanks to everybody last week. But I did get some feedback that all those voices didn't quite make it a great show, like I mean, yeah, it was fun that we had everybody here, but I'm not sure the second half we delivered that much content.

Dave Jackson: 1:12

Well, the fun thing was running it through Cast Magic and having it go.

Jim Collison: 1:17

Hey, I need to identify your speakers and you're like oh yeah, you really do, we really need that.

Dave Jackson: 1:22

So that that took some time, yeah, but yeah it was. Uh was fun, you know we've we've proved that you can have a lot of people on a call. But just well, but it may be one of those situations.

Jim Collison: 1:35

Yeah, maybe one of those situations like this is the blab thing right, where you get all these people talking and then it's maybe not necessarily. At the end You're like, well, okay, we just didn't save any things. I don't know if you take very much away, it was fun, it was entertaining, let's just put it that way.

Dave Jackson: 1:52

Maybe not learning did. Looking back, I'm like, oh is I ran it through descript and then applied the studio sound and then didn't listen to it before I published it. Oh and it was, and I cranked it down to like 80.

Dave Jackson: 2:10

I'm like that should be good because remember we had some hiss problems and I was like, that'll fix that and then it came through and I loved the script but I was just like publish and go and then later I'm listening to it, I'm like, oh, that that was a little. It was a little harsh, it was a little too much studio sound.

Jim Collison: 2:26

Yeah.

Dave Jackson: 2:26

So it was a little watered out. The other thing I'm getting used to is Buzzsprout, which is the new home of Ask. The Podcast Coach mixes your file down to mono, and the musician in me is like maybe I'm going to splurge for the magic mastering which would put it in stereo.

Jim Collison: 2:48

What do you do? That needs stereo. You're not queen. What are you talking about, man?

Dave Jackson: 2:53

We need this in stereo. You know that guy's got doubling going on, that big giant voice.

Jim Collison: 3:03

Are you swinging amps and stuff?

Dave Jackson: 3:07

on the microphones.

Jim Collison: 3:08

You're not queen.

Dave Jackson: 3:11

Oh, my goodness. It's just weird yeah. Randy says it, Come on, man Stereo yeah.

Jim Collison: 3:17

I know, are we going to do the coffee pour on?

Dave Jackson: 3:19

one side, we probably could yes, it is time, it is, we better do it.

Jim Collison: 3:24

If you want a coffee pour you.

Dave Jackson: 3:26

Want it in stereo, doggone it For sure, and it would sound like this and, of course, that coffee pour is brought to you by our good friend Mark over at there we go, podcastbrandingco. The beautiful thing about Mark is he is a podcaster. I've used him on many of my pieces of artwork, and does this mean people can't hear me? Yes, are you sure I don't want to remove me? There we go, and you can. This is so Mark's probably like can you please work out the technology before you do my thing? But he's awesome. He's going to work with you and really let him do the marketing. Tell him about your show. Let him listen to a couple episodes so he knows what, uh really what you're going for and so that you can uh match your brand with what he's doing.

Dave Jackson: 4:19

And he's done over 500 artworks for people and he's just an amazing guy and you can find him over at podcastbrandingco. Tell him that Dave and Jim sent you and he'll say thanks because he's very polite, he's Canadian and I'm just here to tell you, if you look at Ask the Podcast Coach, I'm just off my tell you, if you look at Ask the Podcast Coach, I'm just off my game today. I really am. I'm just off my game. Podcastbrandingco, podcastbrandingco, podcastbrandingco. It's the place to go.

Jim Collison: 4:50

Big thanks to our good friend. There we go To our good friend Dan Lefebvre over there. Based on a true story, based on truestorypodcastcom. If you haven't caught it yet, I think this week or it was in the last week he's in the last days of it, but Dahmer, first man in At Eternity's Gate, is what is covered on his this Week Stories and True Stories this Week. You might want to check it out today. He's a great podcaster, good content. If you're a movie geek, you might like it as well. Based on podcaster good content. If you're a movie geek, you might like it as well. Based on a true story, podcastcom.

Dave Jackson: 5:21

Dan, thanks for your sponsorship yeah, in fact dan gave us a question at least now I've learned how to show things that have been starred and he says question for for podcasters who do live shows, is it okay to be not great content for the podcast, as long as the content is great for the live show?

Dave Jackson: 5:44

hmm, that's a great question, if I do say so myself. So it was great, like, if you think about it, the people that were here live last week and we saw us all in our glory and you know that whole nine yards, but it it wasn't really the greatest content. That's why, at the end, I'm like did we, did we deliver value? What say you, jim collison? Because on one hand, well, I don't.

Jim Collison: 6:06

Yeah, go ahead uncle marv in the chat room, by the way, they're saying I'm super hot and you're a little quiet.

Dave Jackson: 6:10

I don't do you have any audio controls?

Jim Collison: 6:12

I don't think that's it or does it?

Dave Jackson: 6:14

yeah, for the record, we're going back to Ecamm next week. Everybody's like no, use this for four weeks. I'm like no, this is a test to see what. I recommend this and I already said yeah. Okay, you got to take some time to get to know this, but I'm like my goal is not to leave Ecamm. I love Ecamm and as I'm doing this and I'm like perfect, if somebody's on a pc, let's go over here. There isn't the separate. You don't get the separate track thing that you get in stream yard and things like that.

Dave Jackson: 6:48

So, but it's. It's definitely a cool tool, but I interrupted you. I asked you a question. No, no, that's fine, it's good.

Jim Collison: 6:54

It's good, it's. It's all the things that are going on here. You know I don't want to take away from the folks that joined us last week Like I don't, you know, I didn't. I saw some comments in there. Uncle Mark apologized. I don't think. No, I don't think there's anything wrong with it and there's great entertainment value and I think Dan's question is a little tongue-in-cheek. You know we'll roll with that. Lots of entertainment value, some good learning for us.

Jim Collison: 7:18

You know, every Sunday I kind of download with Ed Sullivan. We get together and have a conversation and we're talking about it, and lots of value for us, figuring some things out, and the audience gets to see it. I'm not sure in an audio podcast standpoint. It was great for them. You get to the end and it's just a whole bunch of voices, like you say, talking and we're trying to figure stuff out, Watching the video maybe, but I don't know if everybody watches video after the fact that way. They're usually coming to it for a reason to find something out or to learn something quickly. So entertainment, I think, quickly. So entertainment, I think, is it's what. I'm going to put that under, the. I'm going to put that under the. Uh, you know the, the label of entertainment. Would we want to necessarily do that every week?

Jim Collison: 8:07

no no, I don't think so. Yeah, I don't think so I have I've turned you down.

Dave Jackson: 8:12

I've turned me up a little bit at least. On my roadcaster we're even now. But what it is is like the foo fighters do this a lot. They'll have, they'll bring a fan up on stage. I don't think they do it every show, but like one that's real famous on youtube is there was a guy that dave growl just called kiss guy because he had kiss makeup on and he was holding up a sign like can I play monkey wrench? Or something like that. And so when they got to that song they brought him up. He's like what's up, kiss Guy? And he's like do you know this song? And he gives him his guitar and the guy starts playing. It's like, man, this guy's pretty good and the guy got to play with a Foo Fighters.

Dave Jackson: 8:50

So you make an event. At that point it's like it's like it's not the norm. You're like, hey, I was there when kiss guy was there and so I don't know not to inflate it, but we might be sitting around three years from now. You know pod fest going. Remember that time when we had 12 people in the room.

Jim Collison: 9:08

Well, certainly, as we think about recommendations, you are working through all of those bringing folks in. Folks could see that if you were going to do a show like that, where you wanted to bring a bunch of people in, it'd be valuable to see it from that perspective. So not that there's no value and not that it wasn't fun. I had a ton of fun doing it. The question was on the backside does it make the best podcast? Probably not. It was probably. You know most people are like, well, okay, that was interesting. That's not by the way, that's not right or wrong, that's just what is. In that sense, like I said, I don't know if we would want to necessarily do that every single week. I don't know, unless, unless that's the podcast.

Dave Jackson: 9:52

I'm going to say, if that was the thing, and now I'm messing up my noise gate because I can hear me breathe and oh my gosh, breathing people will tune out immediately if they hear me breathe. I'm not, I'm a robot, I don't breathe. There we go. Jody says much better, okay, awesome, very cool. So I do want to mention and I'm not getting well, I guess, if you use my affiliate link, if I put one in, but I'm listening to the Audience Is Listening by the one and only Tom Webster, and it could have been called it's a little guide to building a big podcast, and it could have been called your Baby Is Ugly, because a lot of it is just like hey, the reason your show isn't growing is because you haven't really figured out who your audience is. And he has there's so many bumper stickers because his wife is Tamsen, who has it's something about red thread. I forget the name of her book, but it's all about really knowing your audience. So I'm like what a dynamic duo these two are, and so it's I'm only into.

Dave Jackson: 10:52

I'm about three fourths of the way through chapter two and it it's just, and it's weird because a little bit like, uh, the book platform. I used to listen to that once a year or read, if you you know. So choose, because it's just going back to the basics of this is what good content is, this is what wow content is. And this is kind of again. First two chapters in, but I've already made three bookmarks where I'm like, oh, that's a good one, oh, that's another good one.

Dave Jackson: 11:22

And so he was talking about, and it was kind of funny how sometimes there are people that are popular that you just kind of. I'll give you an example one I don't get Lou Reed. I just do not get to me. I'm like, oh, and when I watch documentaries I'm like, oh, he was amazing, because he was out of his mind on smack, like he's, you know, he's, look, he's untalented. Oh, now he's an untalented junkie, oh, okay. And I just, besides, take a walk on the wild side. I just don't get Lou Reed.

Dave Jackson: 11:53

And he said there are people like that that you go, I just don't get it. And he said one popular one is Bon Jovi, and so that, and again, if you know me, if you get me thinking, I'm like that's a good thing. So I actually had to stop the book because I kept distracting myself, like why is Bon Jovi popular? And it dawned on me, number one have you seen? Do you have Hulu, jim? Have you seen the? Do you have Hulu, jim, mm-hmm? Have you seen the docuseries on Bon Jovi? No, I haven't watched it. It is the world's longest trailer ever. Look, this is where, kind of having a toe in marketing. About halfway through you go, oh, I get what this is, because the whole thing is like will he sing again?

Dave Jackson: 12:31

Is his voice going to end. And I'm like, of course it is, and he's going to probably do one last tour, oh for sure, then that's the one that you'll have to buy tickets to. But the first episode is like look here's John, he's cute, he's really cute. Oh, look here's John on a bus. Here's John smiling with a hat, look here's John smiling with sunglasses. And I'm like, okay, so that'll bring in the female in theory Number two they brought in a really good guitar player because, like doing this morning, I'm researching Bon Jovi lyrics and there was, because I mean, when I was in my 20s he was really popular.

Dave Jackson: 13:24

But now this is not Shakespeare, jim, but let me read to you some lyrics and I'm honest, I'm going to pull this into podcasting. In a second there's a song called Shot Through the Heart, which number one shows how John likes to repurpose things, because that was also, whatever you Get Love A Bad Name. That's the first line of that song. But this was off the first album and it said Would you be content to see me crying? After all those little games you put me through, after all I've done for you, you're lying. Wouldn't it be nice to tell the truth? Didn't somebody say You're going to take a fall. I gave you everything.

Dave Jackson: 13:57

And now here's the curtain call and I'm shot through the heart as I lay there alone in the dark, through the heart. It's all part of the game that we call love. Now picture that through the ears of a 13 year old girl. Oh yeah, and you're like, oh. So you write relatable lyrics, which is knowing who your audience is, and I went oh my God, you know what Bon Jovi is. He's Taylor Swift. Before there was Taylor Swift.

Dave Jackson: 14:24

I was going to say that yeah, yeah, well, they all are, they all are yeah, and so you know. And then Foreigner.

Jim Collison: 14:33

I want to know what love is. Oh yeah, right, I mean, come on, there's tons of breakup songs. Yes, and they're all popular. Because we all break up right and we're all sad during those breakup times. We need the music to get us through it. Oh yeah, no, they're definitely, that's definitely. But Bon Jovi had a lot of things going for it. I mean, the looks helped, right, and of course, you know, there's a lot of marketing that we don't see when it comes to local events and getting things and getting invited on other people's programs and doing some of those kinds of things. And then there's word of mouth and then there's a little bit of luck. Yeah, yeah, there's always a little bit of luck.

Dave Jackson: 15:18

Well, the other thing was because this is back for backing tracks. I've seen him twice. He was on a Monsters of Rock tour, literally at the end of my street with Van Halen and, I think, the Scorpions and a bunch of other people. The guy's got talent, the band is talented and he's got the whole Bruce springsteen telling stories in between songs and stories always work, so that's always fun, yeah, uh so, but it was just so.

Dave Jackson: 15:45

But really the bottom line is if you and this is what tom is kind of saying make the podcast your audience wants to listen to and I know that's kind of a duh, but sometimes we make the podcast that we want to listen to, and you know, and then we hope there are other people like us well, I mean, there's certainly.

Jim Collison: 16:06

There are ways of making a podcast, like doing it saying, okay, everybody, I need to design it and do it this way because that's what's popular. Plenty. Every single true crime podcast is that way, every single one of them. They all heard Serial and then they all tried to recreate Serial. I've been listening to the Wall Street Journal daily. They do a twice daily podcast, 15 minutes as a recap of the news. They just ripped off NPR.

Jim Collison: 16:36

I mean it could not be more formulaic of you know, they'll do a new segment and then there's a little fancy music in between. You know, and then you move on to the next thing. Right, it's a formula. You can do a formula podcast and the sweet spot would be to do a formulaic podcast where you like doing the formula, because you do those kinds of things long enough and if you don't like them, you start resenting them and then you start delaying, like I don't want to work on this podcast.

Jim Collison: 17:13

Now, if you're getting paid to do it, that adds a whole new set of motivations to it. Like there are things I would never do at work but I get paid to do them, so I am motivated because they pay me to do those things. So I think if you're doing this, if this is your gig and you're doing this and you want to follow a formula, if you don't like the formula, I'm not sure you're going to last very long doing it, especially if it's not pulling the numbers or the money or whatever it is that you think it should be pulling. You're just going to burn out on it. This is dumb. Why am I doing this? I just think there's some caveats in there.

Dave Jackson: 17:57

If you like it, you'll last longer. I think yeah. Craig says, if you bend too much, you know to please your audience, then you might snap.

Jim Collison: 18:04

Yeah, it's got to be something you want to do and that's kind of the thing where it's kind of tough.

Dave Jackson: 18:09

I mean, we've had people give us feedback on this show and we're like, oh, that's a great suggestion. Yeah, we're not going to do it because that's not what we do here. You know, john Jemango said he saw Bon Jovi back in 1987 in a little in New Jersey. We're from New Jersey, yay, so yeah. So that's always fun.

Jim Collison: 18:28

Well, and those bands, all those 80s bands, did tons of work in the late 70s or early 80s on the road to play at festivals and bars and some of those kinds of things, right, and some of them, you think six, seven, eight years of every night at a bar playing for 15 people and maybe that's where your podcast is now. Maybe you're playing in the bar, right, I mean, you're getting your sets down, you're getting your transitions down, you're getting things figured out, you're learning how the business works, you're trying to figure out where your sweet spot is. You could just be playing at the bar and what's ahead could still be coming. Just, I know this if you quit, it won't happen. I can guarantee you Guarantee the only thing in life I can this if you quit, it won't happen. I can guarantee. You guarantee the only thing in life I can guarantee if you quit, it won't happen.

Dave Jackson: 19:22

Well, I'm working on my next episode for the School of Podcasting and this will be the last one where the topic is me, but it's basically a really long because of my podcast story. My last episode was how I went from this technology to this technology to this technology and this one is how, the relationships, how I met this guy who introduced me to Adam Curry, who put me into this spot, which led to the new media expo, which led to kind of things. So just pointing out that it's, yes, it's content, but it really some of the magic power of growing your podcast is getting to know other people. And I totally lost my train of thought. It was here and then it was.

Jim Collison: 20:02

Well, here you keep thinking and I'll talk and then I'll see your face when you remember it. But I think sometimes we think that success is if we work hard enough, we'll have success. Now, it depends on how you define success. But let's just say being popular or famous or your podcast. You can live off the podcast money that you make. Let's just consider that success. We think if we work hard enough, that's a guarantee and it just isn't. Sometimes it's just not our time, sometimes it's just not our time right, sometimes it's just not the place. And so I think but you still got to try it, you still got to do it, it just doesn't none of that stuff's. I mean in any business. This is the way Open a new restaurant, you can work as hard as you want and it still may not work.

Jim Collison: 20:52

Yeah, my point was I didn't quit because there are a lot of people like Michael Goagan did.

Dave Jackson: 20:58

Grape radio and grape radio was so popular at the time because it was here was again where everybody else is just doing hey, we're not radio. Like. He really tried to put together a tight panel talking about wine, et cetera, et cetera, and it ended up being it was the first thing that kind of jumped out of the iPod because I forget what airline, but some airline made it available to listen to on the plane and we're like holy cow, which is great. And then Michael got tired of talking about wine and the last I heard he's like a park ranger now or something like that, doing something he loves. And so it's one thing, because you could say well, dave, you were lucky.

Dave Jackson: 21:37

I think I was probably one of the first 100 podcasters, maybe one of the first 50. It was early. So, yeah, I got, you know, first mover advantage, but I didn't quit. I'm still talking about podcasting, so there is something to luck. But you know, I always talk about Cliff Ravenscraft, who's a friend of mine, a good guy, and he did a show about Lost and then the actual CBS radio show started a podcast about the show Lost, and when people search for Lost podcast, they found Cliff because he had a little more SEO going than he did.

Dave Jackson: 22:13

So you could look at Cliff and go, oh man, that was a bunch of luck, yeah, but he held the audience. It's one thing to get the audience, it's another one to keep them, and that is another point. That's in Tom's book. It's like, yeah, you can buy ads, you can do all this stuff, but if you're not making the show that your audience wants to hear, they're going to give you a shot and then you know, swipe left and you're gone. It's got me thinking. Like I said, I'm only into chapter two of it.

Jim Collison: 22:39

I think I'd add one more thing to that. I also think interest doesn't last forever. No, we get a season of this and I think it's very, very rare. And maybe you have to if you look at shows like the Simpsons that is. That is way to the end of exception instead of the rule, right, that has been allowed to go on for an ever and ever and ever and ever. I don't know 85 seasons maybe of that now, at this point, and you, you know you got to think why. And it's listen, it's a show like the Simpsons has transcended generations. Yeah, like it's those. The early kids that were were watching this behind their parents back because they're, you know, they're they're parents in the eighties wouldn't let them watch it because it had controversial.

Dave Jackson: 23:32

Bart Simpson said yeah, it wasn't eat my shorts or something, something like that, yeah.

Jim Collison: 23:38

So now they're adults and their kids are watching it, right, that's such an exception. Very few things like that. Most stuff has a comes and goes. My daughter is a big Hank Green fan, right, and listen, hank's been through some stuff, yeah, and not only personally in his life, but also in his career. He has done a bunch of these things that you know. I think even the work that he did on was it's, it's it, it changes, it morphs it, it, it grows, it ends at some point. I think that's another bit of this is. Oftentimes we just have seasons where we do these things. It works for a while and then maybe it's time to move on.

Dave Jackson: 24:42

you know, maybe it's time to do something different well, it's funny how, if you find old stuff, like dave chappelle was on joe rogan, joe rogan is now releasing stuff on YouTube because he wasn't allowed to. Oh yeah, older stuff.

Jim Collison: 24:58

Him and Dave.

Dave Jackson: 24:59

Chappelle, I don't hate Joe Rogan. Most of the time I'm just in my head. I'm like why didn't you edit this out? But it's Dave Chappelle who is like one of my heroes and he said they were talking about how Eddie Murphy is embarrassed by some of the stuff he said and some of his earlier stuff. And Dave Chappelle said I look at stand-up from years ago like a photograph, like you look at it and you're like, oh, look at it, man, like man, that's what was going on at the time, right, bell bottoms and whatever you know. Or if it's in the 80s, you've got the spiked hair or whatever it's like that was going on at the time and it was acceptable at the time to dress that way. And he goes. So if somebody is making a joke that you can't tell today, he goes. I don't hold them to today's standard, because that's today's standard, that's standard. He goes. I kind of look at it like, wow, look, what we were able to do back then that we can't do now, you know. So it's. It's kind of interesting when you you think about people like what's popular now may not be popular in five years.

Dave Jackson: 25:57

Dan LeFebvre is on fire in the chat room here. He says the flip of that is true, jim's point sometimes there's an element of luck. Some people don't work super hard to get that. And then he said but if you find success, you know, and either by hard work or luck or both, to keep success must be able to adapt to the change. To that I say that's some shakespeare right there, my friend, that's, uh, it is, it's, it's. And jody said, jody said it's, it's not easy. Travis uh, what's his name? The football player, travis kelsey. Kelsey said podcasting is harder than football, you, yeah?

Jim Collison: 26:34

You know, Got really easy for them for a while, though, Like they could just get on and do During this Taylor Swift phase. My daughter listens to that show. Oh yeah, it's about football. She doesn't give two anythings about football, and so for a moment it got easy for them. They could just get in there and do their thing.

Dave Jackson: 26:59

And Randy says and for the record, randy, I just realized Randy deserves a big shout out and being that we're 28 minutes in, you will. You'll get that next week. I was scrambling this morning trying to find out where the link is to the YouTube thing to update it. It was again. We're going back to Ecamm next week. Kids, I want to be comfortable.

Dave Jackson: 27:19

But he says value is in the eye of the beholder. I thought last week was amazing because it showed the power of collaboration with others. To me that's not valuable. So, yep, it's one man's trash is another man's treasure or whatever. Brad Miller says hello from Indy, and he is. There's not too many of these going these days. He is doing pod. Indy will be November 9th in Indianapolis. And I say that because I noticed that Joe Pardo, who did Indy pod con or something like that, he was called it Philadelphia, it was really New Jersey. New Jersey, it's the theme today and he is not doing that this year and I get the feeling Joe just doesn't want to do it anymore. The last one I went to was not well attended and I was to the point where I'm like, look, I love these things, but I'm not driving. You know, seven hours to meet eight people, or something like that.

Jim Collison: 28:14

Can I change the subject real fast? You can change the subject. Okay, can I get personal real quick? Oh yeah, I've already told you this but some of the audience knows. Back in 10 years ago I was diagnosed with an enlarged prostate and then had surgery back in December they removed 70% of that. I've had several biopsies, had an MRI a couple years ago that showed a shadow. Had of that. I've had several biopsies, had an MRI a couple years ago that showed a shadow, had an MRI on Tuesday that was completely clear. So that's good news. You're never totally out of the woods, but just kind of nice to be clear for now. I'll probably have to do an MRI again three to five years just to kind of stay on top of it to make sure the prostate cancer is not there. But you showed the cancer the podcaster a second ago that had cancer and I thought what a relief it is. You don't realize how much of a relief it is until you're there. It's kind of one of those things you're like, oh man, I was worrying about that a lot and to get that call on Thursday and say, hey, it's clear for now, where you're back to annual physicals and blood work, it's a huge relief. I'll just remind you, gentlemen get your annual physicals, get your blood work done. Stay on top of those things.

Jim Collison: 29:22

It was due to some of that. I have always been very diligent to get my physicals and as I started having some of those symptoms, I talked to my doctor about it and then he scheduled me with the urologist and then we spent some time. Yeah, there's some poking and some prodding and it's very uncomfortable at times, but very, very worth it. And, yes, a negative test is a wonderful thing. That's one of those things where you're glad it's negative. So, anyways, appreciate you guys and I know many of you have gone on this journey with me and appreciate it, and so just thought I'd give you an update. For now things are clear. I don't have to get poked and prodded anymore. It's kind of nice. I'm not going to lie.

Dave Jackson: 30:09

There you go. More good news from Dr Brad Miller. Iprosthetic cancer was deemed clear in March, a year after surgery. So get that test done.

Jim Collison: 30:17

Get your tests done, gentlemen and ladies, you're not off the hook either. You've got your own. I hear from many of ladies who can't do mammograms. They just are like I can't do it, it just hurts, yeah, and you got to, you got to go in there. I know all those tests are uncomfortable, but make sure you're doing them on a regular basis, for sure.

Dave Jackson: 30:38

Yeah, gary says, my dad didn't go, and then when he did, he had colon cancer. Yeah, yeah.

Jim Collison: 30:45

If any of these things are, earlier you catch them, the better. You know it's just it sucks when you have them for sure, but you can catch them sooner than later, and later is a hard business to be in, yeah, so it's important to be vigilant on those. I know it's uncomfortable, but it's way. I'm watching a good friend of mine. He has stage four I think it's stage four Non-Hodgkins, and he's going. I mean it's hard, yeah, and I'd you know you'd rather catch that a little bit earlier and then you would later.

Dave Jackson: 31:21

So make sure you're doing all those things. If you are in that boat, I recommend the website we have cancer, which is a podcast by Lee Silverstein, who had stage four cancer for the better part of a decade, and you know, unfortunately. You know he ran a very long race but it caught him eventually, but he was supposed to be dead years before he actually went. Yeah and so.

Jim Collison: 31:45

Yeah, serious subject, one of the Dave, one of the reasons I share it here, I think and the value or the responsibility is a better word that we have as podcasters, I think is oftentimes value or the responsibility is a better word that we have as podcasters, I think, as oftentimes we do influence people and we have to. You know, I think some of those times it's you have to use a platform like this to influence people to do things. So get it done, get it scheduled. Today I did have at work. I shared this with a friend at work. She went home and shared it with her significant other. Her significant other went in and got checked. He had early signs of prostate cancer and he was never going to get it checked before. Now, prostate cancer that one is one that's workable. If it gets out it's bad, but definitely you have in your podcast the ability to influence people. If you can do it in a way to encourage them to be healthy, do that for sure.

Dave Jackson: 32:41

We do that every week by recommending people not buy a Blue Yeti. Friends, don't let friends buy Blue Yetis.

Jim Collison: 32:50

I watched the whole Tour de France this year on YouTube the extended highlights so every day I'd come home 30 minutes watch the video. It's kind of like watching paint dry, but it was kind of fun. I enjoyed it. At the end of that, this is NBC's feed. Nbc. At the end of NBC's feed, they show a 25-second clip of a guy in his office. It must have been recorded during COVID. He's got a blue Yeti in front of him that I'm not sure is on and he says we have more videos just like this on our YouTube channel. Subscribe. Boom, he's gone. The video quality is terrible. The audio quality is terrible. The angle is terrible. This isn't like they just figured this out in COVID. We've been out of this for a while. Somebody thought, oh, this clip will be fine. Dude, you have hundreds of thousands of people watching these videos on YouTube. You're NBC. Spend a little bit of money and make something that's a little bit better.

Dave Jackson: 33:58

Well, the funny thing is, NBC raised their revenue on their streaming and now Peacock is only losing $390 million a year. That's it and I was like. They were like yeah, revenues are up, we're only losing $389 million now and I'm like wait, what Excuse me? Yeah, it's scary. We do have a question for Jim. When I downloaded a Chrome extension, I keep getting pop-ups telling me to switch from Edge to Chrome. But does it really matter? The extensions are currently working just fine, which means it's time.

Jim Collison: 34:34

Yeah, I like the way he says he's been waiting for this. I like that line. Yeah, okay. So let's talk about the Edge versus Chrome and the reminders, the pop-up reminders. Both of them are very aggressive Reminders. Both of them are very aggressive.

Jim Collison: 35:01

If you're using, your default browser is Edge and you download something from Chrome, it's going to say, hey, wouldn't you like to use Chrome? It's the other way around. If you've been using Chrome and it's your default, windows will start prompting you hey, don't you just you want to make Edge your default browser. There had been some shenanigans going on with Microsoft for a while where, even if you set your default browser to Chrome, it would open everything in Edge, even though you said open it in Chrome. Depending on your operating system that you're using. You know, whether you're using Windows 10 or Windows 11, depending on the settings that you have in your browser and the way those are set up. Those don't always guarantee things are going to work. Does it matter? No, ultimately, it doesn't matter. They're both Chromium-based browsers. They're both spying on you. Let's just be really, really clear about this. They are massively spying on you, right, passively spying on you, right. Both are terrible when it comes to allowing not real bad things, but certainly real bad marketing things happening to you.

Jim Collison: 36:11

You can go into the settings. This isn't necessarily a tech show, but you can go into the settings and try to turn those reminders off and such. There are some ways to do that. Google that or look on YouTube. There'll be some videos that show you how to do it. Do you need to worry about it? I wouldn't worry about it. That much Is it annoying? Yes, and so do what you can do to get those pop-ups shut off. I'm just here to tell you if you're on Windows and you're using Chrome, microsoft's going to hound you and you may not be able to turn that hounding off. Now, with some of the newer Windows 11 stuff, they're slowly starting to shut some of that stuff down because they're getting so much negative feedback, but it could be annoying for a while and do your best to dig in, find the settings based on the version you have, and you should be able to get that shut off.

Dave Jackson: 37:01

Yeah, thoughts on the Brave browser.

Jim Collison: 37:05

Yeah, so I use Brave, especially use Brave for YouTube, because it blocks all the ads.

Jim Collison: 37:13

And so just by default. Now I say that two weeks ago I did an update. Youtube is doing some things now where they're forcing the ads in at the beginning. So when I click to play the ad it takes a while for the. It's like it's not instant, and then they throw not a video ad, but they throw a pop-up ad in your not a pop-up, but it's an ad, it's a still ad in your browser before the video plays. Is the experience great on YouTube and Brave? Not right now. Now what will happen is the Brave engineers will figure out what the YouTube engineers are doing and then they'll fix that.

Jim Collison: 37:48

I would think Brave is, by nature, a very secure browser. They kind of live in this world of security. They by default try to block all the shenanigans that are going on. If you've been in Chrome or you've been in Edge full-time for the last couple of years, you may get on Brave and things that you used to go to just may not work because you're used to being spied on all the time, like you just don't. You don't have any idea how much those browsers are spying on you, right? It's not necessarily a bad thing. They just want to know where you're going and who you are and what you're doing, so they can send relevant ads to you, right? So which is spying? So you may get on Brave and it may like things that used to work don't and you're like, oh, this is frustrating. It is also Chromium-based, so you can use your extensions like you would in Edge or in Chrome.

Jim Collison: 38:39

The only other today, in today's world, the only real browser that's not Chromium-based for the most part and there's a few caveats in there it's Safari. It's they have their own, they have their own engine doing things, and they're actually Apple is actually touting that they they're a more secure browser, and in some cases, that might be true. Now they might be spying on you too. So you know. So the listen the world of browsers. If you want to be, you know. So listen, the world of browsers. If you want to be anonymous out there, it's hard. Yeah, you really got to work at it. So, so good luck on that. You can yeah, you can, pay for some things. Randy Black says Safari for the win. If you're on a Mac and you're using Safari, good luck with StreamYard. It Using Safari, good luck with StreamYard. It doesn't work. It wants a Chromium-based browser. Yeah, some of those kinds of things. So that may have changed. It's been a while since I've seen that, but the world of browsers is an interesting one.

Jim Collison: 39:39

And then AI goes to college, says DuckDuckGo has a browser that's pretty private. There's nothing that's private, totally. Yeah, let's just be real clear about this. If you think you're going to be on the internet and be anonymous, it's just not true. There are so many. Listen. If you think your phone isn't spying on you right now, in five minutes I'm going to get an ad for DuckDuckGo off. You know, somewhere in my Facebook feed or in my. Yeah, you can be completely anonymous if you just don't use anything. But most stuff is spying on you, you know, and it's a lot of work to go in and turn off. I mean, I've even heard of people turning off the microphone app or the microphone access in Facebook. They turn it off in in on their iphone or on android and it's yeah like.

Jim Collison: 40:39

So privacy is an illusion that we have, right, it's just an illusion. We don't really have any privacy. Yeah, people are. There are some things you can do to kind of protect yourself. But just realize, live in a world where most of the time and it's not in, in most cases, it's not malicious, they just want to sell you things. Right, that's all you know. They just want to sell you. The most annoying and I'll end, I'll end it with this, the most annoying part is you buy something. So you go to Amazon, you buy something. It places a cookie and then all those cookies get seen. You buy it and then it starts showing up in all your ads for the next week or so. That's bad marketing, friends. That is just bad marketing.

Jim Collison: 41:20

There has been Dave, a big movement and Google is kind of one of the companies behind this in this idea of cookies and cookie setting and what's allowed and not allowed. So you may be noticing a lot of sites are throwing up their hey, will you allow cookies partial full? You're like, why, all of a sudden? Is this Because there's been some things going on behind the scenes to give some transparency around these cookies? The problem is it's just giving you more options and options equal confusion, and so people have never been more confused about their cookie options than there are right now. Then what do you do? Ah, just accept them all. It's like I don't have time to look through all these cookie things. Exactly it right, and we're right back to where we were before. Right, yeah, Jeez.

Dave Jackson: 42:11

Dan says, for browser-based recording, I found using good old Google Chrome tends to work the best with fewer bugs. So yeah, it's one of those things. If you don't want to use it, fine.

Jim Collison: 42:21

You can go incognito in Chrome, yeah, and that kind of gives you some. But then listen, for most people, dave, browsing a world where your browser doesn't know you, that sounded like a movie thing. Browsing in a world, browsing in a world when your browser doesn't know who you are it's an awful experience for most people. We are so used to our browser knowing who we are, including, if you use a password manager, it's filling in passwords for us, it's setting preferences, it's doing some things. Go, let's just try it one time. Go completely incognito, get on a VPN, change your IP address and go completely incognito and then try to do anything that you normally do. You'll be. For most people, it's frustrating. You're like why are they asking me all these questions? Well, they don't know who you are. You know they don't know who you are.

Dave Jackson: 43:16

Well, randy says cookies were great, you know, for maintaining user sessions but when advertising guys jumped in, yeah, jumped the shark Marketers they ruin everything they do and google has now said they've given up their attempts to eliminate third-party cookies. Last week the eu was pushing too hard back against them because of the ad companies complaining yeah, yeah, yeah, as soon as well that. And if, if apple ever has that vpn where it blocks ip addresses podcasters are screwed, there goes your stats like right out the window.

Jim Collison: 43:48

So yeah yeah, we, we need some of those, those tracking systems. Right, we need those things to get the numbers we need to get. So we're like track. Everything I mean is, dave, is if I'm, if, if I give you an mp3 and I want to know where you quit listening, I have to put something on there that tracks you so you can do so. I can do that. I mean, by the nature of that technology, it's tracking you in some, some form or fashion, whether you're on the site and it's progressive streaming or you've down. It would be even worse if you downloaded it and it was tracking you, not a lot do that, but that would be creepy right For sure.

Jim Collison: 44:34

But you're agreeing to some form of tracking? It makes it convenient. This is the problem right Between security and convenience. Makes it super convenient for us to have all those. Whenever I have a technology problem and my technology team goes hey, can you clear your cache in your cookies? I am like you're hurting me because now I have to log back into every site. It doesn't know who I am anymore.

Dave Jackson: 45:01

Yeah, dr says the same thing, yeah, yeah, yeah, and she'll actually go. Oh, yeah, yeah, I cleared them and then she didn't.

Jim Collison: 45:09

Unfortunately it does fix problems Like I've done it, and then the problem goes away and you're like, can you fix your site so I don't have to do that? I don't want to clear my cache on my cookies.

Dave Jackson: 45:20

Yeah, I know right now my Chrome is saying there's an error and it isn't syncing, which I really don't care. But to do that, to re-enable the sync, it has to clear everything, and I did that. Once and all of a sudden I had to go back and find all my passwords and all sorts of stuff that was. You know that I either had I don't know, because I use one password for most of my paths but I just remember there was a lot of stuff that apparently I didn't realize I had saved somewhere and it was in the browser and it was making things easier. And now it wasn't and I was like, oh, note to self, don't do that again. I'm like it's not, the squeeze isn't worth the juice.

Jim Collison: 45:59

No, and remember you're transmitting an IP address. In most cases they know who you are from your IP address. Now, some cases your ISP changes that and so it changes from time to time. But you could use a VPN and mask your IP address on a fairly regular basis if you wanted to. That can cause all its own problems. Oftentimes a VPN will come in, maybe from like. For me, they either hit Kansas City or Denver, so then I go to weathercom and it thinks I'm in Denver, right, so then I got to change the setting. You know again security, convenience, security, that's it, yeah.

Dave Jackson: 46:51

I was at a comedy show Well, it doesn't really matter, but I was watching one and this comedian was talking about this and he just started shouting sex toys. He's like, if he goes, if everybody could hold up their phone please. And he's like, and he just starts screaming. And so he's like he goes wait till you go home and, like Alexa is going to be asking you, would you like this? You know, should I add that to your bucket or whatever?

Jim Collison: 47:17

So yeah, that may not work, Like in that case, some of those words are blacklisted. Yeah, yeah, so you can't. You know you can't. They won't show up that way, those kinds of ads. You may have said, hey, you can't serve me those kinds of ads and sometimes the Facebook policies block them, and such like that. But yes, yeah, that's the that. Indeed, that indeed can happen.

Jim Collison: 47:43

We do need as we're talking about passwords in the chat room, we do need a better solution for passwords. Like even having a central site where all your passwords are stored is horrible. I use it, I do this. In fact, I have two that do it. It's terrible. It's the worst. It's one of the worst things to have for security. Now all your passwords can be hacked with one password, yeah Right, and you know, the security depends on you and some of the things that you have to do and your security, hygiene and some of those kinds of things associated with it. Those are terrible, associated with it. Those are terrible. We've got to come up with a better way of doing passwords than people remembering these. You know it works, but it takes a picture of me and it asks for a pin Two forms right, or a fingerprint, and a pin or a fingerprint and a card, something you are and something you have, you know, something along those lines. It needs to be better than it is today. We got a long ways to go on that for sure.

Dave Jackson: 48:46

Yeah Well, one of the things I don't want to clear out ever are my awesome supporters. Oh yeah, and in theory it's saying it's trying to connect to your.

Jim Collison: 48:57

Let's see if I can hear me, that's okay, just keep going.

Dave Jackson: 48:59

Yeah, very interesting. Our awesome supporters. You can be an awesome supporter by going to ask the podcast coachcom slash awesome. The show is brought to you by the school of podcasting where we have awesome courses. It'll walk you through step by step, although everybody and their brother has now updated their software. So for like the next month, I'll be updating buzzsprout, I'll be updating a bunch of stuff, but you also get one-on-one coaching and that is unlimited and an amazing community. Use the coupon code COACH and join worry-free with a 30-day money-back guarantee.

Dave Jackson: 49:33

And this show runs on PodPage. If you want to try PodPage, use my affiliate link. It's trypodpagecom. Or if you want to learn PodPage, go over to learnpodpagecom. Those are free.

Dave Jackson: 49:45

And then normally we're using Ecamm. Today we're using EVMux and I'll be back on Ecamm next week because I'm on a Mac. So if you're not on a Mac, then go to. You know, let's see it's supportthisshowcom. Slash EVMUX and MUX is M-U-X, so that's why we're playing with that today. And if you need more Jim Collison and look who doesn't want more Jim Collison Go to theaverageguytv and check out Home Gadget Geeks.

Dave Jackson: 50:11

And if this show saves you time or saves you money or saves you a headache or just keeps you educated. Well, then, go over to askthepodcastcoachcom slash awesome and give back, and with that it is time for the supporter of the week, which means we're going over to the wheel of names, and with that we will do a quick spin and the winner is he's a lucky guy, the one and only Max Trescott over at AviationNewsTalkcom. So if you're a pilot, you've got to go check out Max, because he's I'm not a pilot and I will tune in every now and then because he's got really interesting stories about plane crashes and weather and all sorts of plane kind of stuff. So thanks for being an awesome supporter. And again, if you would like to be an awesome supporter, go over to askthepodcastcoachcom slash awesome today.

Dave Jackson: 51:10

So actually I have a question. I have a question Can you think of any app that you can only use because you're on a PC? The reason I ask is my Dell is getting old and I was like I probably should replace that PC and I was like, what do I use on that? And I was like the only thing I could think of was an MP3 tag thing, which I have one on Mac.

Jim Collison: 51:36

So it's not like you can find an equivalent. You can always find an equivalent, even if it's Windows only. I don't know of too many apps that are Windows only and not on the actual app itself, not made for both. I'm sure there are. I'm sure there are, but you can almost always find some kind of. I run both. Listen, I'm on a mini now and then for some of the production I use a Windows PC. I just don't even see the difference between the two anymore.

Dave Jackson: 52:04

Yeah.

Dave Jackson: 52:04

Daniel's asking when I say PC, do I mean personal computer or do I mean a? Yeah, you mean a Windows box? I need a Windows machine, yeah, and I was like, if I buy one, it's obviously not going to be the top of the line, it's not going to be the bottom of the line, it'll be the middle of the line and it's probably not going to be in my office, because what I have right now is my left screen is Mac, my right screen is PC, and then I have a tool I use to share one mouse between them, which is pretty good 94% of the time, but there are times that I'm like wait, hold on and shake the mouse and do this. Okay, there we go, and it's just kind of annoying.

Dave Jackson: 52:43

Dan says 3D Max was always Windows only, which is why I was the only PC guy in a Mac studio for many, many years. Yeah, so I don't think I have anything. Rich Graham says QuickBooks on a PC. See, I use Waves for my accounting, so that's not a thing. Craig from AI accounting so that's not a thing. Craig from ai goes to college, says I ran both for a couple months then disconnected the pc.

Jim Collison: 53:09

Now it's a nice stand for my cat. Yeah, keep some warm the otherwise it would be in the closet. Yeah, and office used to be terrible on mac. You know they did this on purpose. When microsoft did this on purpose, it was always the. The office stuff was always worse. Now that's with sachin adela. That has all changed. He was his thing, was good everywhere, in fact, sometimes better on mac.

Dave Jackson: 53:29

So yeah, that used to be the case, not so much anymore yeah, but it's just dawning on me that I'm like you know my, my job, I use my mac. All my audio podcasting stuff I do on my Mac, and really what the PC is doing right now it's running Netflix. And here's why On a PC there is some sort of plug-in that allows me to speed up any kind of video. Netflix has a built-in. If you're watching online, netflix has a speed control, but I have a plug-in that lets her an extension. I guess I should say that I can run on a PC. The Mac won't let me install it because of privacy. So apparently again they're spying on me, but I'm like I don't care, I can watch something at 2x. So that's the only thing I can think of that I can do on a pc that I can't do on a mac, and I'm just like it would be nice to have dual screens again and I'm like I'm not really using the pc e-cam for you would be a big deal yeah, but that's, that's it.

Dave Jackson: 54:29

I'm like I can. If I was going pc only, yeah, I would lose e-cam, but I'm like I'm not. I I think from this point forward I'm a mac guy, I just. The other thing that I don't do a ton of, but it's nice, is the integration. If you are a person that has an iphone and, in my case, an apple watch, they all kind of tie in. It's nice when there are times when it's like it sends you a code and I can just double click my watch and it's like, oh, you're in, that's you. And I'm like, oh, that's kind of fun. So daniel says video speed controller is the chrome extension I use. I think that might be the one I use, but I I just remember something on a mac. It was saying wait, this is, you know, it's spying too much on you, basically whatever it was doing. So I was just thinking about it because I, uh, I'm like I like both.

Jim Collison: 55:21

I have both right. So the podcasting stuff gets done on a mini. And then I have a pretty powerful gaming Windows box that does a variety of things. I did some crypto stuff on it for a while, but I love having both. I just it's just handy. And I have a laptop here that runs a screen, but when I need to go other places I just unplug this from it and did we go away. Are we still there? Oh, that's interesting.

Dave Jackson: 55:50

Oh, I forgot to hit the wrong button. You were still here, but the fun thing was see, I need to do this. What you don't know is right now I am designing a scene because I want to share my screen here in a second and I was like I forgot to turn on the. Let me go backstage and do this so nobody sees what I'm doing.

Jim Collison: 56:12

Yeah, I have an M1. Randy's talking. He says the Mac Mini with the M2 Pro is sweet, great compliment to my MacBook Air. And yes, indeed, it looks like the mini M4 may be coming out later this year, maybe early next. That will be an upgrade for me for sure. I will be making that jump. I'll trade in my M1. I will get an M4. I think that's going to be where I want to go. Do I need to? No, I think I could. Probably. The mini does just great for what I use for processing video and all those kinds of things. It's fast enough for me. Do I want to to stay current with what Apple is doing with their hardware? Yeah, I do. I do a lot. And because I use both Windows and Mac, I don't see. Yeah, the closeout button is on different sides of the left versus right on the. You know it's british versus american.

Dave Jackson: 57:07

Driving is all it really is, but I don't I hardly see any difference between the two anymore well, you know the other thing I say, that is, I'm using a windows keyboard on a mac, oh sure, and I've told it that the Windows key or the control key one of them is the command key yeah, but it's not the same. It kind of is, but there are times when I'm like wait, and the other thing that drives me nuts is I just buy a Mac keyboard, dave. Yeah, that's what I might do $99 for a freaking keyboard.

Jim Collison: 57:38

No, they're expensive, but they'll last you literally forever. That's what I hear, although a $20 keyboard will last you forever too, unless you spill something into it, but I would go. My Mac keyboard went bad. I need to replace it as well. I have a Windows on here and it's okay, but I should just have a Mac keyboard.

Dave Jackson: 57:56

Yeah, randy has a great point 12 months no interest using the Apple card. That's what I did to get my Mac mini and then I just don't. Once it was paid off I'm like I need to cancel it probably, or just Nice way to do it.

Jim Collison: 58:08

No, don't cancel the card. It's helpful on the iPhone. You can sometimes try just.

Dave Jackson: 58:12

Yeah.

Jim Collison: 58:12

Chick, chick, hey, boom, you're done.

Dave Jackson: 58:23

You don't have to move my pinky one key over when I'm on the mac and I'm constantly on the pc going windows c and like, and then the little option button pops up and I'm like that's true, that's driving me nuts.

Jim Collison: 58:32

Copy and paste. We talked about this a lot on home gadget geeks when I first started going back. Copy and paste is another one of those things that's a little bit different between two, and so now it's even worse because I'm using Synergy as a keyboard mouse right between the two.

Jim Collison: 58:51

Yeah, so that accentuates the problem even more. So I got to remember I go on Windows hit. You know, if I do the Windows key C or Windows key V on the Windows, it's going to. On Mac it's going to do it. On Windows, it's going to pop up the copy paste dialogue button. Hey, which one? And it's okay, it's okay.

Dave Jackson: 59:14

You figure it out. Yeah, it's so that was. Thank you for that, I was. I really don't think I'm going to buy a piece, I just need to get. I have a lot of files that I've moved from PC to PC to like they're all archives, and I just need to throw those in the cloud. You don't have to worry about them. Yep, all right. So another quick question here. This was from Reddit how do you get out of a creative rut? So, specifically, if you found yourself having a lack of motivation, or maybe you realize that you've been making content that you just don't feel that passionate about, how do you go about getting back to your roots and enjoying the process of podcasting again? I was like, hmm, that might be, go back to kind of what you were talking about In the beginning. Yeah, like sometimes you just change and maybe you're just not you know, it just doesn't you know, float your boat.

Jim Collison: 1:00:06

You and I have this conversation about once a year behind the scenes, when we're connecting, we're like, is there anything new to say? Like, is there when we think about podcasting, is there any? We, we, every week, we say a variation of the same thing. You know it's different for us. Week we say a variation of the same thing. You know it's different for us because we love interacting with the chat room. We love, you know you. You add as much value, you being the chat room for those who are listening live. It's our third person. Yeah, you add as much value to the show as we bring, sometimes and sometimes not, but sometimes, yes, and then you can put a different spin. I mean, every once in a while something changes, but you know how boring would it be if we just regurgitated the news in a very factual way every week. We add our own spin to it, you know.

Dave Jackson: 1:00:54

Yeah, our chat room is nerdy and I love it. Well, daniel's a little nerdy too. Yeah, daniel says I got a DAS. They're talking about servers to store your files. Daniel got a DAS instead of a NAS because the DAS function. And he just goes on and I was like I know what a server is, I know the concept of sharing files and such, but I was like I have no idea the difference between a DAS and a NAS or Sassafras or anything else that rhymes with that Sassafras good what Dan says.

Dave Jackson: 1:01:24

He says what I've done to get out of a creative rut. Take a break, step back, come back the next day or week or month with fresh eyes. Yeah, sometimes that's what it takes. You almost need a chance to miss it, like to kind of refresh. Like why do we even talk about this? So there we goandy's filling me in. Das is a disk attached storage where a nas is network attached storage. There we go.

Jim Collison: 1:01:51

Not we talk about education on this show, so there we go, it's just a way of choosing where the data is gonna live, right and how and how hardware wise, how you're accessing it, and so you know you can get it. Listen, if you're not with data, if you're not, if you don't lean towards the technical side, you should go with the easiest possible solution that works for you. Don't get too caught up in the NAS DAS cloud. I mean, don't get too caught up. Figure out the one that works for you and then use it, because oftentimes I had a friend buy a Synology, which is a NAS box. It's its own piece of hardware. You put hard drives in it, you can set up software on it, and so you start using that thing. And then a year later you're like I don't even know how to get into it, I haven't looked at it, it just works. And that's one of those things. If you're not using them every day, that might be like now, okay, you got to sit down and figure it out. Or if you're going to buy a piece of hardware like that, you might want to build in some routines to check it on a regular basis just to know what's going on.

Jim Collison: 1:03:06

Listen, it becomes another box for you, so you might want to just take it to the cloud. Now that comes with all its own thing. How much data do you have? How much are you putting in the cloud? So just make sure it's easy enough for you. You're not over-engineering your backup solution. You're highly technical. Dan says he loves this analogy. It's a great box, but it's fairly technical. Right, it's fairly. It's another operating system that you have to. How do I log into it? How do I use it? How do I set these things up? Can I set it and forget it? Can you? I don't know, it all depends on you. With backup, make sure it's easy for you. I've never heard of synology synology. Yeah, it's a nas, it's a qnap synology. Drobo used to fit into that before business right?

Jim Collison: 1:03:58

yeah, there's just a handful of them left, although if you go on amazon, there's like a bunch of them from china that you don't buy.

Dave Jackson: 1:04:05

those Do not buy those Speaking of being spied on.

Jim Collison: 1:04:09

They're spying on you for sure they are. They're spying on you for sure. So, yeah, there's a couple. There's just a couple of those left in that space. It's a cool little box, very flexible. Unraid is another one. You can build that yourself. Unraid there's a bunch of Linux versions of things you can do. Again, the farther you go down that rabbit hole, the more nerdy they get. Unraid is not an easy setup for most average people. Not an easy setup and I'm fairly technical and it's a little bit of a setup for me. So you've got to decide.

Jim Collison: 1:04:46

And then the worst part, dave, on your backup, especially if you decide to host it, you lose a drive. It's all fun and games storing all these files until you have to figure out oh, how do I? And drives do go bad. They go bad all the time. I follow Backblaze. Every quarter puts out the number of drives they bought and then the drives they failed and they talk because you get some reliability and they have. They have hundreds of drives that fail every single, every single quarter. So they do fail. You have to know how to recover that data If you're going to store it. This is for most people. The cloud is the way to go.

Dave Jackson: 1:05:22

That's what I use. I use, I basically, if I remember, and I've kind of gotten the case now where I saved the finished MP3 and I don't care about the other stuff. Now I'm kind of glad I just now started deleting some of that stuff. But I'm kind of glad I didn't because I have 930 episodes I need to replace from Lipson to Captivate. And I still have a version because I have that original file without ads in it so I can upload that and then dynamically put in my ads. And I'm back to where I was, because when I imported them the dynamic ads became baked in and I was like, oh wait, I think I still have a version. I can go back to the original Hindenburg file, upload it, export it, replace the file, put in a couple markers and I'm done. I just get to do it 900 times. So that's exciting.

Jim Collison: 1:06:13

It is. I keep the raw version and the finished version, both audio and video, because I don't want to remake those. I used to keep all kinds of different versions and then I was like this is dumb, and then I use a Backblaze backup that is cold storage.

Dave Jackson: 1:06:29

Yep, that's what I use.

Jim Collison: 1:06:31

I don't pay to put it up there. I pay to store it, which is cheap, really cheap. It's the egress If you go to get it back. That's where you pay right. And I'm in a spot right now where I'm like if I ever wanted to leave Backblaze, I'd have to pull, because I'm like if I ever wanted to leave Backblaze, I'd have to pull because I don't have a local copy. In some cases I don't have a local copy of it, it's single copy, which is bad. This is very bad. So I'm like I'm going to have to go in and egress some of that data back out, put it somewhere and do some other things with it. So it's, yeah, it's don't make your backup't make your backup complicated.

Dave Jackson: 1:07:08

The more complicated it is, the better chances you have of never getting it again yeah, here is a name I just want to say because we haven't said this forever. It's you know we talk about. Sometimes people leave your show, sometimes they come back, but the one and only michael ray is in the chat room, that's oh, hey, michael, I was like oh, my god welcome back.

Dave Jackson: 1:07:27

Yeah, says. Although I clicked on show, there we go. I have a 2000 Mac, 2007 Mac with a Windows keyboard running Mint Linux. One terabyte SSD works well. It's not fast but it's 150 bucks, so you got to love that. And then we had another comment here there's a lot of value in tangents. This is from when we're talking about going left to center.

Dave Jackson: 1:07:52

Sometimes I've spent way too much time editing out breaths. Yeah, unless it's Darth Vader, I'm okay with that. Five years. He said I just set the noise gate in my software and boom, no more breaths. I haven't tried this. Noise gate in my software and boom, no more breaths. I haven't tried this.

Dave Jackson: 1:08:10

But Mark from Practical Prepping he's a member of the School of Podcasting said that just the noise reduction in Hindenburg can remove breaths and I'm like I'm going to have to test that that sounds because their noise reduction is really good. It's especially if you're just trying to get rid of hiss or whatever things like that. So I will have to try that. I have a a deep breath plugin from waves and it's hard to get rid of breath because I don't know what it is, especially if you're interviewing a female, because obviously their voice is a little higher and I had it once. It was like 80%. I'm like, just taking them out, it's perfect. And then there was one towards the end, where whatever she said was in the range of what sound, where whatever looks like a breath, and all of a sudden half the word went out the window and I was like eh. And then I was like wait a minute, let's make this a little less aggressive. And then all the breaths were back and I was like I haven't found that official.

Jim Collison: 1:09:07

You know, a noise gate sometimes can work, but they're all kind of tricky like that. Dave, one of the things that annoys me the most about you is when I hear you breathing, which is all the time. By the way, I'm joking, of course, but I think sometimes, and maybe it accentuates because of some processing we've done on our podcast. But, by the way, you listen to people breathe all the time and you don't know it because you ignore it. Yeah, and most people do as well. So don't, I wouldn't, I wouldn't stress about breathing on a podcast unless it's just horrific. And then maybe there's an audio problem and not a breathing problem oh you know.

Dave Jackson: 1:09:44

Yeah, well, these you know. Compressors Auphonic. If your breath is loud enough that Auphonic thinks it's a word, forget it. You've just made your audio worse, so that's why I never overwrite an original file, like I always keep the original one and then sometimes I'll make a copy of it and then do all my song and dance stuff on that, so that in the event, I end up with something that's just horrendous. I'm like, wait, hold on, I can go back to the beginning, where I started from.

Jim Collison: 1:10:13

So you know who doesn't breathe?

Dave Jackson: 1:10:14

ai, they don't breathe although I've heard they're making them breathe.

Jim Collison: 1:10:20

Yeah crazy that that we're because it doesn't sound authentic so we're adding breathing back in to make it sound more authentic. I don't get it.

Dave Jackson: 1:10:33

I started using. In fact, I'm glad I remembered this because, yeah, I started using wondercraftai. I'll have a link out in the show notes because of course they have an affiliate program, doesn't everybody? But what it is, it's part 11 Labs. 11 Labs is a partner, and then they've got some sort of you know big language thing in the background and you basically say I need an ad for the School of Podcasting, which is a podcast about blah blah blah, and it spits out an ad, and then you can pick out all these voices and the one I don't know. If I share audio on this, it probably wouldn't hear. But anyway, there was like a total like just announcer guy who was very forceful and he's talking like this, the school of podcasting, and I was like you know he sounds.

Dave Jackson: 1:11:22

It was weird because on one hand, I'm like is that AI? And I'm like, no, that sounds like an annoying radio guy, and so I used him on my last episode, but you could actually have different voices in the same read, and so what I liked about it is it's meant to like. It's how you have the Cast Magic and the Cap Shows. This is designed to write ads, so they really have that AI tuned for that and then you can pull in music. I was not overly impressed with their music, so I basically had it read the ad and then I put my own music in later, but it was interesting. So the AI, but that's the thing is. As I was doing this I forget there was one and I heard where the AI person actually took a breath and I was like, oh, that's interesting, they're breathing now. So you know, and it is getting spooky, ralph from the Ask Ralph podcast sent me something. He goes, dave. I finally cloned my voice in 11 labs and he goes. It's kind of spooky and he sent it to me and it was very spooky. Had he not told me this was AI, I would have thought it was Ralph.

Dave Jackson: 1:12:31

So if you haven't, it's a weird conversation to have with your family, but if you're a podcaster and most of us here today are, you got to come up with a safe word in the event. Somebody captures me and they call my brother and say we need $5,000 in iTunes gift cards. I'd have to come. I have to tell my family it's whatever upside down, pumpernickel something, some sort of phrase, so that if they go well, what's the phrase, dave? And they don't know it. Then they know it's artificial. And I was like really, and there are people like no, no, that's a thing Like you need to, and not so much even if you get kidnapped. But you know, if you're on vacation or something like that and they're like I have him now I will kill him, like don't call his phone, or I will If his phone rings, I have a gun to his head. I need ten thousand dollars, you know. So you need. Yeah, Chris calls it a deep, fake, safe word.

Jim Collison: 1:13:29

So a deep, fake, safe word Just don't make it bananas or something like that, because they'll know yeah, don't make it password, it's got to be.

Dave Jackson: 1:13:34

Don't make your safe word safe word in the same way that, and don't hide your safe word under the keyboard, because everybody knows that's where you store it. Daniel says or, instead of a safe word, I've told my family to call me back on my phone number or number they know will reach me if they suspect it's not me. So, and then Randy Black said did anybody see folks uploading Joe Biden's phone call from the other day to 11 labs to check if it was generated by them? Interesting, I did not hear about that. As soon as we get closer to November, it's going to get ugly with this stuff, because on one hand, you'll be like, well, you know the actual Democratic Party or the Republican, like they're not. Well, sure, they're not, but it's the people you know on both sides that you know.

Dave Jackson: 1:14:26

Chris says yeah, says yeah, go ahead read that I got a cold call from what I thought was a bot. I asked in this case quotation marks her what she had for dinner and, yep, she was not real.

Jim Collison: 1:14:38

Yeah, I've done that we, we at gallup, have an interview. When you to get hired, you have to go through this interview and these interviewers ask these questions and they're real people, like doing this, but they've done it so many times. They sound like bots. Talk about no breathing, you don't? I mean, it's just, it's, it's crazy. So during the interview this was I. I just celebrated 17 years of Gallup, so this was 17 years ago.

Jim Collison: 1:15:07

I was going through the of you and I could have swore it was a recording, so I just stopped talking you know I was. And then there's this blank space, not the, not the taylor swift song, but there's this blank space and she goes are you there? I was like oh, oh, sorry, I just got distracted for a minute. You know, I just was trying to. I was trying to figure out if it was, but. But yeah, we're, we're, we're.

Jim Collison: 1:15:25

We're going into some spaces where it'll be interesting to see how these voices play out. I'm interested, like in Ralph's case, what his use case for having that voice is going to be. Would it like I would think? Would it make sense for me to record a podcast, then have an editor go through the transcript and fix all the times I had bad English or I didn't say things right or I didn't finish sentences. I'm notorious for that. I interrupt myself. Would I fix the transcript and then replay the transcript with my voice, and then that would be the produced podcast, so that it would be still me? It's still my words, they're just edited like? Is that the next level of editing, dave, where I could edit me perfectly in the podcast, not have to do these gyrations of bad audio or jump cut video or some of those kinds of things and then have it and then produce the edited version that way with an ai voice, if you can't tell the difference yeah, it's gonna be.

Dave Jackson: 1:16:37

I don't know. I think it's just gonna be weird, it's gonna be tricky. Randy says I use 11 labs to generate scripture readings for new biblical podcasts. Yeah, I've. Uh, I think james cridlin did that for a while. If somebody, if it's a press release or something like that and what he always does I forget what it is I don't think he says I'm not real, but it's something like voice was it's not ai, but he has to like say that's not the real person that said that I have.

Jim Collison: 1:17:07

I have a if I did that, if I wrote something and I had, if I said it and I edited it and then I had my voice re-say it. Do I need to disclose that's an ai voice yeah, I don't know.

Dave Jackson: 1:17:18

And uh, randy says jesus sounds a lot like sam elliott. Blessed are those that are straight, for they shall inherit the earth.

Jim Collison: 1:17:27

Yeah, that'd be a—.

Dave Jackson: 1:17:29

It's what's for dinner. Well, I thought I was going to have to use it. I recorded a conversation with my new boss for Monday's episode and we thought he said my title wrong. And then I went back and listened and the good news is he didn't say my title at all. But I thought, if I need to, I'll, with his permission, I will clone my boss and just have him say this one word again and then go that route. So, yeah, so that's, I can see where and I'm, I'm. I'm trying to wrap my head around this, because Ralph's podcast is short, it is video. So that's where you know that's not going to well, you can do AI videos, by the way. If you haven't seen those yet, those are equally spooky. You basically talk into a camera, don't move your arms and hands, but your arms and hands have to be in the screen so they don't give you 12 fingers, and then they make a video of you, and then Daniel, or Daniel Chris, says what's your new boss's name? Again, it's yeah. So who is it?

Jim Collison: 1:18:35

Yeah, who.

Dave Jackson: 1:18:38

What's the? We should have made a poll today, I'm sure you.

Jim Collison: 1:18:41

when are you disclosing this again?

Dave Jackson: 1:18:43

So I don't know. By the way, yeah, if it's not. He's even kept it a secret from me, the new boss was not being mean about it, but he was just like yeah, same as the old boss. No, thank God, they wanted this big reveal and I'm like okay, so I feel like LeBron James, I'm taking my talents to blah, blah, blah you know I'm taking my talents to blah blah blah.

Jim Collison: 1:19:07

So yeah, if I wanted to be one of the first to know what's going on next Monday, what's the right? Where would I?

Dave Jackson: 1:19:18

Oh well, here's the thing. Normally the School of Podcasting is published at 12.05 am on Monday, so it's basically Sunday night, at 12.05 am on Monday. So it's basically Sunday night and it's being slightly postponed until about 7.30 am Because there's and to me, look, I'm just going like I just changed jobs, like it's really it's not that big a deal, and the hoopla over this it's a big deal.

Jim Collison: 1:19:43

It's a big. Why not make it a big deal? It's fun, so I could subscribe to your podcast and you're going to say it there, like 7am central or 7am Eastern Eight.

Dave Jackson: 1:19:55

It'd be seven, 30 would be, my guess is where I probably am going to post it. And then you'll, you'll sit through the fun filled story of Dave, okay, and then at the end I will say and there's a news source that that might have it. There is a news source that will hear it actually before me. That's one of the things we had to negotiate, so can you, just can you?

Jim Collison: 1:20:15

It'll be in pod news You'll hear.

Dave Jackson: 1:20:16

So if you don't want to get a spoiler for the school of podcasting, don't listen to pod news for that day. Of course you always want to listen to pod news, but that day and then you'll you'll hear me shortly after he reveals, I will reveal.

Jim Collison: 1:20:31

So that's the who does pod news again somebody named james, something no james james cridlin yeah, cridlin, never heard of him yeah

Dave Jackson: 1:20:37

dr has a question going back to our our kind of previous subject here. Do you save all your old episodes? They are already saved in all the players. I'm thinking of that. Why should I save old episodes? I? I are already saved in all the players. I'm thinking of that. Why should I save old episodes? Oh, for my clients? I don't. I say that up front. I'm like here they are, here's yours, Throw them in your Dropbox. I don't need them. Like I don't save that. But, holy cow, look who's back. Look who's back. We talked about this earlier. The one and only Bangs Naughty Bits.

Jim Collison: 1:21:08

Nicely done.

Dave Jackson: 1:21:15

Request for detailed review of podcast trailer links all politics and I wasn't invited yet. But thank you for the super cash and Bangs. I sent you a message on Reddit. Now that I'm not the head of podcaster education at Libsyn, do I still have to do the disclaimer Because it says moderator mandatory? I am the head of podcaster education at Libsyn and the founder of the School of Podcasting. And now that I'm just the founder of the School of Podcasting, do I still need to disclose that in my Reddit post? Because if I didn't, it was slammed.

Jim Collison: 1:21:47

every time they're like nope, nope, nope maybe it would help if we knew your title on monday what yeah?

Dave Jackson: 1:21:53

don't say yeah, I can't.

Jim Collison: 1:21:55

Can't say that don't say you looked for a second, like you were gonna say it.

Dave Jackson: 1:21:59

I'm like don't and I'm like can, I'm like no no, no, no, no. Well, I can't say, the title doesn't really give away where I'm working, but oh, okay, so but anyway, don't say it, but keep us in suspense.

Jim Collison: 1:22:11

Yeah, it's, I tell you, I'm sure I had you. Yeah talk.

Dave Jackson: 1:22:15

Well, it's you know. Yeah, chris is saying dave was hired by logic tech to bring out a new version of the blue yeti. Yes, it's called the podcast hero. Yeah, this.

Jim Collison: 1:22:25

This is a popular guess.

Dave Jackson: 1:22:27

De'Ara's, like I thought you were going to captivate Yep.

Dave Jackson: 1:22:30

I've heard that, but I've also, yeah, the reason I changed and again, there's nothing wrong with Libsyn the reason I moved the school of podcasting to captivate dynamic ad insertion. The reason I moved Ask the Podcast Coach to dynamic ad insertion or to dynamic to Buzzsprout is their dynamic tool. Ad insertion or to dynamic to buzzsprout is their dynamic tool. And libsyn has a dynamic tool. It's called libsyn pro and, oh my god, is it expensive compared to the competition. And I have told them that multiple times. I'm like we need one for joe entrepreneur and maybe they're working on one, but there sure wasn't one when I was there. So it is what it is. But Jim, holy cow, that went. I don't know about you, I thought that went fast today.

Jim Collison: 1:23:09

It was fun.

Dave Jackson: 1:23:10

It seems like a week ago we were talking about Bon Jovi and I was like fun episode.

Jim Collison: 1:23:14

Yeah, what is?

Dave Jackson: 1:23:16

what is coming up on home gadget?

Jim Collison: 1:23:19

On home gadget geeks, mark Robson joins me. He is our barbecue, grill and smoker expert. He is our barbecue, grill and smoker expert. Every summer we do a big show on grilling smoking show pictures. It will make you hungry. So if you want to catch up on all the things that we're doing I posted it just before this show Head out to TheAverageGuytv or you can get it at HomeGadgetGeekscom.

Dave Jackson: 1:23:48

Daniel is guessing all the places I would never work in million years. Dave is working for SoundCloud. Dave is working for you to anchor, for sure, anchor, that's it. Dave was hired by a professional podcast promoter. Yes, people go. Why aren't you on LinkedIn more? I might be, you're gonna be on people go. Why aren't you on linkedin more?

Jim Collison: 1:24:07

I might be broken. Hired you. Is that what I heard? That would be nice. You're gonna be on rogan's podcast, uh, production crew um, let's see my top three candidates.

Dave Jackson: 1:24:15

He says captivate podcast movement. That would be interesting. Uh, and blueberry anyway. So I can neither confirm nor deny, of course, and schoolofpodcastingcom slash follow, which is what this week's episode is about. But it's and it is. I'm kind of tired of talking about me, but it is interesting because last week was like hey, I started with a Shure SM58 in the basement and now I'm using this microphone and how I kind of got from there here on and how I kind of got from there here this is. And it's weird seeing how, how many times I met somebody way back in the day and now, like five years later, oh, that person and I worked for a bit and that led me to this. So it's all about the relationships of podcasting.

Dave Jackson: 1:24:59

And Bane is coming in with another thing here. Thank you, sir, you have no idea. Podcast Coach covers a lot of territory. I you, sir, you have no idea. Podcast Coach covers a lot of territory. I disclaimer everything. Yeah, bags and disclosures. Yes, I am an A-hole. Hey, thanks, we will see you next week with another episode of Ask the Podcast Coach.