Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect

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Ask the Podcast Coach for April 26, 2025.

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Let's get

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ready to podcast.

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There it is.

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It's that music.

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It means it is Saturday morning.

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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.

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I'm Dave Jackson from theschoolofpodcasting.com, because it says so right there.

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And joining me right over there is the one and only Jim Cullison from Home Gadget Geeks or...

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TheAverageGuy.tv.

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Take

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your pick.

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Jim, how's it going, buddy?

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Either way, greetings.

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Happy Saturday morning to you.

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Happy last day.

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They're reminding us in the chat.

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Happy last day of April.

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It's flying by, isn't it?

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Yeah.

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Well, what's weird, at least here, it was, you know, April showers bring me flowers.

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And yesterday, we hadn't really had a ton of rain.

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We had a little, but yesterday was whoosh.

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Oh, you know what also flows quickly?

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Well, that's probably not a great way to enter the

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conversation.

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Yes.

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What would do that is...

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a piping hot cup of java because you know i don't know about you but it's it's we had 70s we actually had 80s here and then it was like no no we're gonna go back to the 40s and i'm like the 40s i got a hoodie exactly and so that coffee pour is brought to you by our good friend mark over at podcast branding.co we've i've worked with him for a ton of stuff like ask the podcast coach school of podcasting podcast rodeo show pod your podcast website and podcast And you know what?

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If I started a new podcast today, you know who I'd hire?

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That's right.

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The one, the only Mark from podcastbranding.co.

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He's got probably over, I don't know, close to 600 artwork that he's done now for people.

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And he's not just an artwork guy.

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I always want to stress that.

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He does whole websites.

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So if you're like, look, I need to take everything I do to the next level on how it looks.

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Then Mark is the guy you want to talk to.

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He's a podcaster.

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He's been a graphic artist since he was a wee lad.

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Basically, he's been doing it forever.

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And he's going to sit down with you one-on-one and find out really what you want.

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He's also going to listen to your show to make sure that it matches your brand.

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So check him out.

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He's at podcastbranding.co.

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Tell him Dave and Jim sent you.

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Take me home

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And of course, big thanks to our good friend Dan Lefebvre over there, Based on a True Story, basedonatruestorypodcast.com.

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If you missed it, Troy, the movie Troy he's looking at, Dan is, that's that Brad Pitt one.

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I think very, very well done.

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I didn't like the ending as much as that, but I didn't know how much of it, is that a true story?

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Is it based on legend?

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Is it all made up?

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You can find out.

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Check it out today.

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Based on a True Story podcast at basedonatruestorypodcast.com.

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Dan, thanks for your sponsorship.

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Did Troy come

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out

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about the same time

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Gladiator did?

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Because it seemed for a while it was just like everybody was

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standing in a stadium with a sword.

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Greek movie, Sparta, I think is in that era, right?

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Or 300.

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Yeah, 300.

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300 is what I was thinking.

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Yeah, that was a good one.

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This is Sparta, right?

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Not to be confused with Braveheart, where another small group of people took on you know it's a good story let's just keep

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doing human story it's the human story

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right it's the little guy

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the big guys

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that's always funny but good morning to the chat room uh craig from ai goes to college good morning to the goat chat room on the interwebs i think so we this is half the reason we get up on saturday morning is to to play with the chat room I want to, we're going to go to, if I can get my mouse to work, we had a question slide in last week, and this was from the one and only Ray over at AroundTheLayoutPodcast.com.

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He says, maybe we need a School of Podcasting episode on where to fit in commercials if having more than one at the beginning is a bad thing.

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And my homework to you, if you want to witness this in life, go watch Friends.

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It comes on, it's like on from like 8 to midnight, I think, on Nickelodeon.

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And when they go to a commercial break, you can just, you know, you could drive to Milwaukee and back, and they will still be running.

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And I don't know if, I am seriously going to do this with a stopwatch, because it might be that it's only two minutes, but all the ads are 15 seconds.

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Because the whole thing is you're waiting for them to come back because what's going to happen to Joey, right?

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These important decisions you're trying to figure out, you know, and they just go to another commercial and another commercial.

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And this is also why if you watch at the end, instead of running the credits, they go to the next show and run the credits in the bottom right-hand corner and so that the actual content doesn't take up as much time so they can just cram it full of more ads because that's what people want.

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We probably paid way too much money for an old show, but then there are people like me that will watch it because you're like, nothing else is on.

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Oh, look, it's Friends.

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It's up there with Seinfeld where I'm just like, eh, I know I've seen this at least six times, but it's the puffy shirt episode or the

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soup nods.

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Are they all pharma meds or pharma

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ads?

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That's the other fun thing.

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about ads is what was I watching?

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But it was like the zoo or something and it was on like National Geographic or whatever, some channel that I normally don't watch.

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That's the fun thing because now you've got a different demographic and you'll get all sorts of weird.

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There was one channel that was obviously made for women because every other thing was about bras or things that you sprayed your body with.

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And I love the fact now that we're talking about the lower regions of your body not smelling good.

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All the commercials now are kind of many.

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They're like, even here and down there.

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They're just all kind of like, we're not going to say that, but we're going to say down there, and we're going to look down.

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But it's just mind-boggling to where you go and you watch something and you're like, oh, it's the Thanksgiving one or whatever.

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And then they go to a commercial and it is soul crushing because you're like, they're not going to come back for an hour.

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So I need to figure out how long is their break?

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Because it definitely, no, for those of us that grew up with Chuck Woolery and Love Connection, boy, there's something I haven't talked about in a long time.

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But Chuck Woolery would be like, I'll see you in two and two.

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Because it was like two minutes and two seconds or something like that.

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So my thing is, My favorite, and this is like it's your show, do what you want, but I love the ad I can take at the beginning is the 15-second one because you can say a lot in 15 seconds.

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And I think it was Mark Maron used to say, you know, today's show is brought to you by Squarespace.

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We use it at WFPod, whatever it is,.com.

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It looks great, and you can do this.

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Find it at da-da-da-da-da-da-da-da.

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And that was it.

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And then let's start the show.

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And then, you know, lock the gates and all would come in.

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And that I didn't mind because it was like it was really because about the time you're reaching for the skip button, it was over.

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And I know I don't listen to Joe Rogan a lot, but he used to put all his stuff in the beginning.

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And I think he's now scattering them out.

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And so I actually I'm not a huge fan of ads at the beginning.

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So I used to do my stuff at the end.

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And then I would notice that the minute I hinted that the show was over, that'd be like, hey, thanks so much for tuning in.

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Don't forget, use the coupon code, whatever.

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People were gone.

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The minute I said, hey, thanks so much for tuning in, they ran for the exits.

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And so I was like, hmm, I'm going to have to put these in the middle.

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And so when you look up advertising, it's often included with the word disruptive advertising.

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as in disruptive advertising, meaning, hey, now that I have your attention, I'm going to come in here and just kind of, you know, grab your attention and talk about this.

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And then hopefully that matches what you're going to say and then go back to our regularly scheduled program.

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So the middle thing, but I can also go in into my Apple stats and see that I can see right where people skip.

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So yeah, Danny Brown has one.

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The other reason I thought we could talk about this was is Stephen Bartlett.

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Did you ever listen to Diary of a CEO?

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No.

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It's a really popular podcast.

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Guy turned down$100 million to do a podcast.

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I'm going to guess for Spotify, but I don't know.

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And one of the reasons he said was, yeah, I would have to increase my advertising by 300%.

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And I was like, well, good for you.

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Danny says, speaking of too many ads, this is a requirement for a platform if you want to use Spotify.

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Podcasters should allocate two pre-rolls and four mid-roll ads per each episode.

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Like, that's a thing.

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And I was just like, yeah, where's my boy?

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I have my, yeah, here we go.

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Stephen Bartlett.

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I'll put this in the chat room.

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I think if I can find the chat, here's the chat room.

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But yeah, he said, I have a couple quotes here.

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If I can get, let's go to this screen.

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This is, the audio people are going, oh, this is so much fun to listen to Dave go.

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Where's the button?

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Yeah, the 32-year-old, revealed one of the reasons why they turned the deal down was it would have meant at least a 300% more adverts on the show.

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Bartlett added, I believe there are smarter ways to monetize than piling on more ads.

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Amen, brother.

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Equity partnerships, long-term integrations, and creating your own products.

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Membership options are more innovative options that keep the listener experience intact.

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So he was worried about the fact that he was just going to ruin his show by just littering it with ads.

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I haven't had less control.

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There you go.

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Hey, give me an ad.

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Give me$100 million so you can take control of my show.

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I've had less control over whether the show appears, meaning probably exclusive stuff, I'm guessing there.

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With the deals, you're often contactually incentivized to focus on certain platforms, and sometimes this means removing your show from others altogether.

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For a show that's always been built on independence and accessibility everywhere, that felt like a step backwards.

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One of the beautiful things about podcasting is it can appear on all platforms at once, and the viewer gets to decide.

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And I was like, well, yeah.

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Now, that's also easy to say when you've built, you know, I don't know how many subscribers he has on his show.

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Am I not allowed to paste in the comments?

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No, I can't.

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You know, it's easy to say that when you're successful.

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But, yeah, he's got, he does, I forget where I discovered him.

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But he does these really in-depth shows, obviously does his homework.

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He was at, I want to say, Podcast Movement in D.C.

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and explained that we had a team of like 11, and one of them was to just spend obsessing over like the first minute of a show to figure out how it could be better.

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He did things like he had it at a certain room temperature.

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He did research to find out what the temperature guest's favorite music was, so he could have that playing when they walked in.

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Like, you know, which is what you do when you have a team of 11.

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But I'm like, I don't think I can do that.

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Yeah, he did get in trouble.

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Rich says, I think he got in trouble for advertising a product where he actually owned part of the company.

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Yeah, it was one of those, everybody and their brother is pimping some sort of green juice, whether it's athletic green.

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Athletic green's gotten in, not so much hot, like a hot mess kind of thing, but They had a really high margin, apparently, on their product and would give people a decent cut for an affiliate.

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Like, oh, if you sign up and you sell a bag of Athletic Greens, you get 40% of the deal.

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And people are like, 40%?

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Well, yeah.

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And then other companies came out with kind of the same stuff.

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And lo and behold, it wasn't as expensive because you weren't giving 40% of your profits to somebody else.

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So everybody else is like, I drink, you know, Premier Protein, because it's, you know, and then you own a big chunk of the company.

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That's an FTC violation.

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You have to let people know that.

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Dan says, podcasting overall is a good example of something Dave mentions a lot, that free is not a good business model.

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Yep, giving podcasts away for free makes it a different business model.

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It just, you know, it's kind of crazy.

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But in terms of where to put ads, Jim, like with Gallup, like you guys are promoting your stuff.

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We are an ad.

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Yeah, I'm like, it is.

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But are there actual ads in your ad?

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No.

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Yeah.

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No, long ago, I made the decision, no, we're not going to take on ads.

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I think someone told me if...

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I did, that would probably be the end of things.

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So I was just like, okay, no ads.

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Again, our podcast is designed to support our product.

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So we don't have to bring ads in.

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That's not to say it hasn't come up before in conversations internally.

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Someone discovered, I did podcasting at Gallup for, I don't know, five, six, seven years before it really got noticed even in the organization.

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And then they're like, hey, we have enough downloads.

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We could probably start taking ads.

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And I'm like, no, no, we're the ad.

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That's the whole purpose of what we're doing here, infotainment, right?

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The listeners love to listen to it and it supports the product.

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So we don't do it.

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I like the 15-second model in the very beginning.

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This is real popular on YouTube, and I think it translates to regular podcasts as well, which would be that this episode is sponsored by blah-ba-dee-blah-blah.

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You know, get this, this, this, and that.

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Thanks for whatever, and then go into the thing.

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And then, you know, somewhere And I don't want to, everyone always wants to do mid, and I think mid's too long.

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I think it's good to come, you know, it would be good to have an opening segment of some kind that had some length.

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and then bring in your ad, get it out of the way, get that thing in there and get it out of the way, and then have the rest of the show.

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Can you do more than one?

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Absolutely.

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You can do as many as you want to your show.

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You can do whatever you want with it.

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But, you know, we do, listen, we do two right off the bat, right?

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We do the music, and we do two episodes, and everybody's, everybody here on the live show knows the routine.

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They check in in the chat room, hey, good to see you, blah, while we're doing our ads, blah, blah, blah, blah, blah.

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I don't know what the skip You know, the skip numbers are for us on that.

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It's pretty predictable.

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Your segment is always the certain length of the music because we play to the music.

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I keep mine 30 seconds.

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I try to maybe 30, 35 seconds.

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And I don't think we get a lot of complaints about it, right?

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Partly because both products are great.

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folks who list their listeners.

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Dan Lefebvre is out there in chat right now.

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He comes every single week.

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So people know Dan, it's good branding for Dan.

00:15:33.686 --> 00:15:33.866
Good.

00:15:34.206 --> 00:15:35.067
Same thing with Mark.

00:15:35.187 --> 00:15:35.889
They know Mark.

00:15:35.908 --> 00:15:38.032
And I mean, this show is associated with Mark.

00:15:38.072 --> 00:15:46.845
I mean, the brand is so close now for both of them because they've spent so long, you know, being, being supporters or being sponsors of the show.

00:15:47.465 --> 00:15:47.645
Yeah.

00:15:47.666 --> 00:15:49.567
So I like the 15 second model.

00:15:49.808 --> 00:15:52.572
I like a, a ad somewhere in the middle.

00:15:53.092 --> 00:15:56.273
And then again, You know, could you get one in towards the end?

00:15:56.312 --> 00:15:56.854
Sure.

00:15:56.874 --> 00:15:59.998
I just like the consistency of brand in ads.

00:16:00.178 --> 00:16:07.148
I don't like, the one thing I don't like on YouTube is all these YouTubers shifting their sponsorships around.

00:16:07.187 --> 00:16:08.669
This week it's Squarespace.

00:16:09.270 --> 00:16:10.993
This week it's Soylent Green.

00:16:11.734 --> 00:16:26.225
This week it's, you know, that seems, that's, you know, I want brand, personally, I want brand advertising that is committed to to the content that we're making here.

00:16:26.264 --> 00:16:34.095
So, you know, we used to take on, when I would take on paid ads on Home Gadget Geeks, I always made sure it was a tech product.

00:16:34.275 --> 00:16:35.376
It was a gadget, right?

00:16:36.557 --> 00:16:39.802
So in here, that's a, we're fairly appropriate.

00:16:39.822 --> 00:16:42.426
We're not trying to pimp beef jerky.

00:16:43.006 --> 00:16:43.267
Right.

00:16:43.947 --> 00:16:49.794
Well, and like I've used Mark and I, you know, it's like I said, if I started a show tomorrow, I would hire Mark.

00:16:50.416 --> 00:16:55.653
And I think that's something that, You have to be careful with, in fact, well, hey, I haven't done this yet.

00:16:55.794 --> 00:16:57.355
When I talked about-

00:16:57.836 --> 00:16:58.937
Wait a minute, you wrote a book?

00:16:59.639 --> 00:17:01.581
When did that happen?

00:17:01.601 --> 00:17:12.173
And in my book, Profit From Your Podcast, Proven Strategies to Turn Listeners into a Livelihood, the people that were doing this, like for reals, they always got the product.

00:17:12.394 --> 00:17:17.881
They're like, yeah, I'm not talking about your product until I can hold it and smell it and taste it and eat it and whatever I needed to do.

00:17:18.321 --> 00:17:21.204
Because it's your reputation on the line.

00:17:21.265 --> 00:17:29.738
If they- If you're like, hey, this is the best thing ever, and then your audience buys it, and they're like, yeah, it broke the minute I took it out of the box, they're not going to believe a word you say.

00:17:29.758 --> 00:17:32.000
So you have to be very careful with that.

00:17:32.060 --> 00:17:34.585
I know some people are like, I just need somebody to pay me anything.

00:17:34.644 --> 00:17:39.092
I'm like, your integrity is a little more expensive than that.

00:17:39.311 --> 00:17:40.733
So don't go just give it.

00:17:40.755 --> 00:17:42.897
That is the definition of selling out.

00:17:43.490 --> 00:17:45.932
On the tech side of things, these weren't even ads.

00:17:45.952 --> 00:17:47.433
These were like product reviews.

00:17:47.535 --> 00:17:50.157
And this is kind of why I got out of the product review business.

00:17:51.219 --> 00:17:54.843
I would do a product review and talk about it.

00:17:54.982 --> 00:17:59.107
And then my listeners would come back to me for the tech support on it.

00:17:59.828 --> 00:18:03.972
I'm like, I'm a user like you.

00:18:04.113 --> 00:18:05.355
Just contact the company.

00:18:05.454 --> 00:18:06.455
Why are you not?

00:18:07.537 --> 00:18:11.501
Or they'd have a really bad experience with it.

00:18:11.713 --> 00:18:15.097
you know, and, and, you know, be like, oh, how dare you?

00:18:15.137 --> 00:18:20.845
And I'm like, well, that wasn't my experience, you know, but well, it was mine and it broke and it was, you know, whatever.

00:18:20.865 --> 00:18:22.146
And you're like, well, I'm sorry about that.

00:18:22.247 --> 00:18:23.608
It's not, I don't own the company.

00:18:24.490 --> 00:18:24.730
Right.

00:18:24.970 --> 00:18:29.375
So I, I, I started getting, that's not, there's some folks that are really good at that.

00:18:29.455 --> 00:18:30.277
That's not my gig.

00:18:30.457 --> 00:18:32.779
I just, I'm not interested in people.

00:18:32.799 --> 00:18:34.281
It's like, hey, I use this.

00:18:34.362 --> 00:18:36.384
It's like Christian, you know, Maple Grove Partners.

00:18:36.484 --> 00:18:38.586
I use him as, as a host.

00:18:38.646 --> 00:18:40.690
He's been, he's hosted Home Gadget Geeks.

00:18:40.993 --> 00:18:42.275
From the very beginning.

00:18:42.715 --> 00:18:44.718
And, you know, I recommend folks for a look at that hosting.

00:18:44.798 --> 00:18:48.040
It should go over to over him, but he don't contact.

00:18:48.101 --> 00:18:49.362
I've had some people contact me.

00:18:49.742 --> 00:18:50.884
Hey, you know what?

00:18:51.144 --> 00:18:54.708
And I'm like, ah, no, no, no, I don't, I can't fix anything for you.

00:18:55.228 --> 00:18:57.931
That's not, I can't, I can't fix anything for you.

00:18:58.151 --> 00:18:59.913
What was the thing at pod page this week?

00:19:00.452 --> 00:19:01.734
Is it a totally other company?

00:19:02.275 --> 00:19:04.477
And I'm like, yeah, that's them.

00:19:04.778 --> 00:19:10.608
Like, that's like, oh, they had embedded a form into a page and using some form thing.

00:19:10.648 --> 00:19:12.152
And they're like, yeah, it's not working.

00:19:12.192 --> 00:19:14.656
And I'm like, or the colors are wrong or something.

00:19:14.676 --> 00:19:17.702
I'm like, yeah, that's like, we just embedded kids.

00:19:17.782 --> 00:19:19.205
Like it's, yeah, that's always fun.

00:19:19.526 --> 00:19:21.450
Danny, Danny Brown has a great point.

00:19:21.509 --> 00:19:26.721
Nothing worse than non-related ads and sponsors reduces the authenticity feeling for me.

00:19:26.740 --> 00:19:29.266
And where it's clear, the creator is just in it for the money.

00:19:29.761 --> 00:19:31.704
As opposed to delivering something for the audience.

00:19:31.744 --> 00:19:32.266
Yeah.

00:19:32.306 --> 00:19:33.988
We're all in it for the money, friends.

00:19:34.328 --> 00:19:39.415
I want to be real careful on those kinds of things.

00:19:39.517 --> 00:19:44.304
If you can do this and you can make money and you're able to do it, you do it.

00:19:44.683 --> 00:19:48.068
Glass houses and rocks.

00:19:49.971 --> 00:19:50.792
Speaking

00:19:50.853 --> 00:19:52.695
of that, Ralph

00:19:52.715 --> 00:19:53.678
has a great phrase.

00:19:54.018 --> 00:20:02.531
The problem is people have become whores to ads that just send them a few cents instead of an ad for a product which actually matters to their brand.

00:20:02.571 --> 00:20:10.384
Yes, I'm always like, hey, you can make money from day one as long as you like.0017 cents a download.

00:20:10.444 --> 00:20:11.446
That's great fun.

00:20:11.467 --> 00:20:13.990
Yeah, the chat room's going on fire.

00:20:14.191 --> 00:20:17.115
Danny says, obviously, longer episodes, it's less intrusive.

00:20:17.195 --> 00:20:17.376
Yep.

00:20:17.998 --> 00:20:20.461
Yeah, I don't think we'd be doing a mid-roll spot.

00:20:20.961 --> 00:20:23.986
If this show was 30 minutes long, but it's 90 minutes long.

00:20:24.086 --> 00:20:25.768
So we're going to do a second ad break.

00:20:25.867 --> 00:20:26.167
Yeah.

00:20:26.208 --> 00:20:28.570
So, and then Todd, I see your question.

00:20:28.611 --> 00:20:29.672
We'll get to that in a bit.

00:20:30.292 --> 00:20:38.201
And then there's the whole, Oh, Jody says, I've decided up to this point not to have a sponsor, but I'm rethinking the idea.

00:20:38.241 --> 00:20:47.992
I would promote you more like, you know, make yourself a little jingle and like, Hey, I've, you know, and just the, the soothing sounds of Jody Kringle.

00:20:48.012 --> 00:20:48.574
I like that.

00:20:48.993 --> 00:20:54.278
And just, you know, if you need help with this, if you have a podcast or whatever, because we already like you.

00:20:54.318 --> 00:20:55.680
We're listening to your show.

00:20:55.720 --> 00:20:59.304
Obviously, we like your voice because we're listening to your show.

00:20:59.324 --> 00:21:03.086
And it's kind of odd.

00:21:03.227 --> 00:21:05.849
When we go to promote ourselves, we get all freaky.

00:21:06.369 --> 00:21:08.992
We're like, oh, it feels like, you know.

00:21:09.673 --> 00:21:12.175
And it's like, no, no, you've got them there.

00:21:12.195 --> 00:21:13.436
And Jeff sees this.

00:21:13.497 --> 00:21:16.700
I'm a big fan of just organic messaging during the show.

00:21:16.759 --> 00:21:18.721
Mine's live, then goes to a podcast.

00:21:19.074 --> 00:21:21.498
We played with dynamic insertion for our own products.

00:21:21.538 --> 00:21:21.738
Yeah.

00:21:22.199 --> 00:21:32.493
I actually, on this show, last night, accepted, I don't usually, because we do enough of our own ads, but I saw an ad for Podmatch, which I use.

00:21:32.614 --> 00:21:34.096
Again, I use Podmatch.

00:21:34.676 --> 00:21:40.326
And so somewhere in this show, if you're listening not live, you may hear an ad for Podmatch, because I saw that.

00:21:40.425 --> 00:21:41.186
And that's via...

00:21:41.207 --> 00:21:41.867
Oh, so

00:21:44.171 --> 00:21:44.932
you're inserting that?

00:21:44.992 --> 00:21:45.593
Is it dynamic?

00:21:45.753 --> 00:21:45.794
It

00:21:46.153 --> 00:21:46.914
is dynamic.

00:21:46.954 --> 00:21:48.438
And I was like, but I make...

00:21:48.930 --> 00:21:54.778
As opposed to.00 something, it's, I think, it's a one and a half cents.

00:21:54.958 --> 00:21:56.400
It's 14 bucks CPM.

00:21:57.320 --> 00:22:00.365
And I was like, let's play with this and see what happens.

00:22:00.484 --> 00:22:07.654
I know my last thing from Buzzsprout, again, because normally I don't take ads, was like$1.62.

00:22:07.775 --> 00:22:15.726
It was not, you know, because at$14 CPM, you got to have a few CPMs there to make that stack up.

00:22:16.193 --> 00:22:17.015
Let

00:22:17.035 --> 00:22:32.180
me challenge you, not I'll say you, the collective you, Dave, meaning all of us, to think these sponsorships or ads, and we kind of do a little bit of this here, but as being less about the payout and more about the partnership.

00:22:32.560 --> 00:22:32.981
Bingo.

00:22:34.042 --> 00:22:42.657
Because I think you can really get a good, if you have a really good partnership going on, that partner will promote you.

00:22:44.034 --> 00:22:48.118
And I think back to, we did an episode with John over at LimeWire.

00:22:48.159 --> 00:22:48.779
They make Unraid.

00:22:48.799 --> 00:22:52.605
And their marketing folks got involved in the episode.

00:22:52.644 --> 00:22:53.346
Now, they didn't pay us.

00:22:53.405 --> 00:22:53.945
They could have.

00:22:54.066 --> 00:22:54.527
They didn't.

00:22:55.729 --> 00:22:57.590
And I don't want them to, kind of thing.

00:22:57.651 --> 00:23:04.900
But their marketing folks got involved and put us on their front page and promoted us through their social media account and stuff.

00:23:04.920 --> 00:23:07.623
And we really had a good show.

00:23:07.702 --> 00:23:09.305
It had some good information.

00:23:09.345 --> 00:23:10.426
It was good promotion for me.

00:23:10.467 --> 00:23:12.829
I'm really looking, you know, for me, I would...

00:23:13.089 --> 00:23:14.752
rather not get paid.

00:23:14.772 --> 00:23:16.415
I would rather get influence.

00:23:16.736 --> 00:23:21.525
I would rather have my show being, I'd rather have that person I'm having on the show.

00:23:21.545 --> 00:23:26.673
You know, last week I had Erin Lawrence and TechEdgesCanada.com is her site.

00:23:27.255 --> 00:23:37.412
And I would, she actually, because we're using StreamYard, you can share on StreamYard, you can share your, the guests can share their YouTube stream and stream it on their account.

00:23:37.492 --> 00:23:39.655
And she was like, She's like, how do I do this?

00:23:39.675 --> 00:23:40.195
She's clicking.

00:23:40.236 --> 00:23:41.739
I'm like, oh, you don't have to do that, Erin.

00:23:41.778 --> 00:23:42.819
She's like, no, no, I want to.

00:23:42.859 --> 00:23:51.573
And so we were streaming live as at Home Gadget Geeks, you know, or at The Average Guy.TV, as well as on her YouTube channel.

00:23:52.374 --> 00:23:56.901
And we picked up a handful of her, you know, folks that had subscribed to her channel.

00:23:56.961 --> 00:23:57.781
Very, very powerful.

00:23:58.623 --> 00:24:00.526
To me, that's the value.

00:24:00.546 --> 00:24:04.731
I can't make enough in ad revenue to have it make sense.

00:24:04.952 --> 00:24:09.165
I can make it in influence to, to build the audience, right.

00:24:09.205 --> 00:24:10.313
To find more people.

00:24:11.298 --> 00:24:14.903
And so that, for me, that's way more important in the ad space.

00:24:15.164 --> 00:24:17.469
One is the relationship, and then two is the reach.

00:24:18.250 --> 00:24:22.597
That doesn't mean I give them a form letter that says, here's all the ways to share me.

00:24:23.819 --> 00:24:26.384
You know, there's nothing wrong with that.

00:24:26.443 --> 00:24:27.787
If that's what you do, that's fine.

00:24:28.288 --> 00:24:32.173
But I want that organic relationship that's strong enough that they just do it.

00:24:32.255 --> 00:24:33.115
They're proud of it.

00:24:33.256 --> 00:24:36.382
They don't, I'm not coercing them into it, or I'm not.

00:24:37.153 --> 00:24:41.701
You know, I'm not kind of being like, well, if you, I mean, if you're going to be on my show kind of thing.

00:24:42.403 --> 00:24:48.692
So I, I like, I prefer that thought of relationship rather than revenue.

00:24:49.034 --> 00:24:50.675
That's just, that just makes more sense to me.

00:24:51.277 --> 00:24:52.378
Andrew makes a great point.

00:24:52.419 --> 00:24:59.451
He says for content creators, trust is hard to gain, easy to lose and damn near impossible to regain.

00:24:59.471 --> 00:25:00.192
Absolutely.

00:25:00.231 --> 00:25:00.913
Yeah.

00:25:00.952 --> 00:25:02.154
That's, that's why.

00:25:02.194 --> 00:25:02.855
Yeah.

00:25:03.096 --> 00:25:06.020
The, the, We have a bunch of comments here.

00:25:06.040 --> 00:25:07.282
Let me go through these real quick.

00:25:07.923 --> 00:25:15.756
Oh, the other thing I want to point out, just speaking of partnerships, at School of Podcasting, I didn't do this on purpose, but it just happened this way.

00:25:15.796 --> 00:25:31.981
Episode 975, 976, and 977, there's Ray from Around the Layout, talking about basically smaller shows that don't have 10 billion downloads and that ended up getting...

00:25:32.865 --> 00:25:35.169
They treated their sponsors like partners.

00:25:35.628 --> 00:25:40.934
It was like, hey, who is someone that can help me amplify my message kind of thing?

00:25:40.954 --> 00:25:43.817
They're on the same part so that they want to promote you.

00:25:43.857 --> 00:25:48.222
And like with Ray, and Ray's show is about model railroads.

00:25:48.763 --> 00:25:52.728
And so he had one company that simply, Ray sent him a rubber stamp.

00:25:53.127 --> 00:26:01.738
And when they ship out whatever they're shipping out to other male railroaders, they basically put his logo and his URL on the envelope.

00:26:02.465 --> 00:26:02.906
Perfect.

00:26:03.386 --> 00:26:04.888
And Ray mentions them in the show.

00:26:04.970 --> 00:26:07.512
So it's the other thing I thought it would play.

00:26:07.553 --> 00:26:14.082
And so to kind of answer Ray's question, like, where do I do it if I don't do it at the beginning?

00:26:14.102 --> 00:26:21.132
The only thing we do differently is the first thing that people hear on this show is our voices, right?

00:26:21.192 --> 00:26:22.294
Or in this case, my voice.

00:26:22.413 --> 00:26:27.961
I introduce the show, then we go to ads, as opposed to hitting play and hearing, did you know, you know?

00:26:28.321 --> 00:26:31.467
by hitting play and going, I've got diabetes and I'm happy.

00:26:31.646 --> 00:26:33.789
No, it's, and I want to dance.

00:26:34.451 --> 00:26:35.232
So, yeah.

00:26:35.593 --> 00:26:39.778
But I was listening to a girl named a girl.

00:26:39.798 --> 00:26:41.142
Okay.

00:26:41.501 --> 00:26:49.012
Well, when you're my age, everybody's a, it's a young woman, Brett Cooper, who apparently was on the Daily Wire.

00:26:49.114 --> 00:27:02.538
So if you're into the whole far right leaning stuff and she's very snarky, which I like, and she's talking about, I didn't realize this because I don't care about But Blake Lively, wife of Ryan Reynolds, got into this whole thing.

00:27:02.637 --> 00:27:05.682
And he said, she said, sexual assault kind of thing.

00:27:06.022 --> 00:27:14.496
And apparently she, like, if you at least listen to Blake or Brett Cooper, she kind of like, you know, shot herself in the foot pretty hard.

00:27:14.896 --> 00:27:19.103
Like when the actual stuff came out, we'll see, I guess, when it goes to court.

00:27:19.683 --> 00:27:24.171
But it was, so anyway, so she's talking about this and how everybody loved Blake.

00:27:24.551 --> 00:27:26.013
And listen to how she translates.

00:27:26.241 --> 00:27:26.923
What's not the word?

00:27:27.284 --> 00:27:30.211
She transitions into an ad here.

00:27:30.310 --> 00:27:33.156
I was like, wow, that was pretty slick and obviously well thought out.

00:27:33.196 --> 00:27:38.970
So she's talking about Blake Lively and how when she first came out, everybody was like, oh, poor Blake, you're a victim.

00:27:39.617 --> 00:27:44.385
Christmas, I'm sure that Blake felt like everything was right in the world because people were on her side.

00:27:44.445 --> 00:27:46.087
They were like, oh, this does not look great.

00:27:46.127 --> 00:27:47.750
Apparently, we screwed with the wrong person.

00:27:47.790 --> 00:27:49.874
We fell for this coordinated PR campaign.

00:27:50.295 --> 00:27:53.118
I am sure she felt like she was on top of the world.

00:27:53.319 --> 00:27:56.464
But that was because they had only seen her side of the story.

00:27:56.505 --> 00:27:59.450
It was like they were checking the news without checking Ground News first.

00:27:59.509 --> 00:28:03.715
Guys, my partners over at Ground News understand the problem with legacy media and the fact that they

00:28:05.799 --> 00:28:08.151
are- Ground

00:28:08.310 --> 00:28:09.451
News is good at this, by the way.

00:28:09.893 --> 00:28:12.276
Ground News is helping people promote.

00:28:12.436 --> 00:28:15.820
I think they're being very proactive about how to do it this way.

00:28:16.321 --> 00:28:16.662
Yeah.

00:28:16.682 --> 00:28:23.250
The other thing I noticed with headphones on, she's talking into a condenser microphone with no windscreen, and she needs one.

00:28:23.711 --> 00:28:24.854
As I was listening to that, I'm like, God.

00:28:25.173 --> 00:28:29.700
And it's interesting because the only time I've ever listened to her was through my speakers.

00:28:30.560 --> 00:28:33.605
And I did not notice the popping peas when I didn't have my headphones on.

00:28:33.645 --> 00:28:34.547
So keep that in mind.

00:28:35.048 --> 00:28:36.609
But she does that a few times.

00:28:36.961 --> 00:28:41.548
where obviously she's got some sort of script or something, but it's well planned out.

00:28:42.229 --> 00:28:44.511
Where am I going to put this ad and how can I do it?

00:28:44.612 --> 00:28:51.000
Because Ben Shapiro is another guy from the Daily Wire that just will be talking about something.

00:28:51.039 --> 00:29:00.151
And all of a sudden, the transition is so smooth that they're a sentence and a half in before you go, hey, wait a minute, they're doing an ad.

00:29:00.191 --> 00:29:05.298
And then about the time you grab your phone to click the skip button, the ad's over.

00:29:05.794 --> 00:29:08.538
And I was just like, and she does that really well.

00:29:09.098 --> 00:29:13.866
Ben Shapiro now does a thing where he has perplexity as a sponsor.

00:29:13.906 --> 00:29:18.634
You know, it'd be like, well, that's only 38% of the people want to do.

00:29:18.653 --> 00:29:19.055
I don't know.

00:29:19.075 --> 00:29:21.357
Let's ask, let's ask perplexity.

00:29:21.438 --> 00:29:23.862
And then he just make a bit in the middle of it.

00:29:24.383 --> 00:29:27.448
But that's something I think I'm horrible at this.

00:29:27.548 --> 00:29:31.653
So I always just do the right after this, which is just so lame.

00:29:32.536 --> 00:29:33.917
Listen, I think that technique works.

00:29:34.178 --> 00:29:37.068
It's good the first time.

00:29:37.088 --> 00:29:38.301
And then...

00:29:38.849 --> 00:29:42.234
The listeners start, because you start coming up with these creative ways.

00:29:42.516 --> 00:29:44.337
I mean, we kind of do this.

00:29:44.397 --> 00:29:46.401
We kind of mock it in a lot of ways at the very beginning.

00:29:46.801 --> 00:29:54.493
You're always trying to come up with some, like, based on what I've said, you're trying to make a transition into the coffee pour, right?

00:29:54.933 --> 00:29:57.417
And so you're trying to make that transition somehow.

00:29:57.898 --> 00:30:04.729
Like I said, I think Ground News, I think they've been coaching the folks on their affiliate because they all do it the same way.

00:30:05.210 --> 00:30:07.814
You know, I was doing this thing and I need to actually...

00:30:08.193 --> 00:30:11.178
I couldn't tell if I was getting good or trusted sources or not.

00:30:11.218 --> 00:30:14.702
And you're like, huh, I've heard that before, you know?

00:30:14.863 --> 00:30:19.869
And so, yes, listen, you can get cute about your transitions in there.

00:30:19.950 --> 00:30:25.718
You can get creative about sneaking the ad in or, or getting someone right up to it.

00:30:26.199 --> 00:30:31.085
But then if you, then when you do the ad, somebody is going to be like, oh, that's the ad.

00:30:31.906 --> 00:30:34.630
And so I would, I'm not saying you can't do it.

00:30:34.710 --> 00:30:40.470
I just be careful because then people start, questioning every time you start going a direction.

00:30:40.509 --> 00:30:42.172
You're like, oh, is that going to be an ad?

00:30:42.291 --> 00:30:43.733
Like, am I listening to an ad now?

00:30:43.794 --> 00:30:44.535
Or is that a real thing?

00:30:45.234 --> 00:30:51.323
Just, I prefer to just try to be authentic in that and make it really clear.

00:30:51.423 --> 00:30:55.407
Hey, this is an ad segment kind of that we're moving into.

00:30:55.468 --> 00:30:57.911
I mean, I do appreciate that.

00:30:58.070 --> 00:31:00.133
I do appreciate a smoother transition.

00:31:00.865 --> 00:31:02.228
a sneaky transition.

00:31:02.509 --> 00:31:10.241
You know, again, you get away with it the first and maybe the second time, and then it starts to sound a little disingenuous after all, in my opinion.

00:31:10.742 --> 00:31:12.506
It starts to sit down a little disingenuous.

00:31:12.526 --> 00:31:14.769
You're kind of like, okay, how are you going to trick me this week?

00:31:16.152 --> 00:31:18.896
How are you going to trick me with this transition or whatever?

00:31:18.936 --> 00:31:20.159
So just be careful.

00:31:20.419 --> 00:31:22.803
Again, there's a fine line in there somewhere.

00:31:22.844 --> 00:31:28.892
You do what you want, but Careful with the sneakiness on that of like, oh, I sneaked him into another ad.

00:31:28.912 --> 00:31:31.714
I don't know if you want to be doing that with your audience.

00:31:31.734 --> 00:31:34.479
It's a strategy, and whether you use it or not is up to you.

00:31:34.519 --> 00:31:41.647
Yeah, Marc Maron will just be talking and just hard left turn into an ad.

00:31:42.128 --> 00:31:48.115
He'll just be sitting there, and he'll be like, and that's when the cat puked under the rug.

00:31:48.656 --> 00:31:49.959
Squarespace will save you 15%.

00:31:50.419 --> 00:31:52.442
It's like, what?

00:31:52.461 --> 00:31:52.541
Yeah.

00:31:52.673 --> 00:31:53.736
Just out of nowhere.00:31:54.056 --> 00:31:55.538


Like, okay, you know.00:31:55.598 --> 00:31:57.642


You know what's better than cat vomit?00:31:58.103 --> 00:31:58.784


Squarespace.00:31:58.884 --> 00:32:02.670


Squarespace.00:32:02.690 --> 00:32:02.990


That's it.00:32:03.471 --> 00:32:09.540


You're like, yeah, and ATHF podcast says, I prefer Dave's right after this approach, to be honest.00:32:09.602 --> 00:32:17.213


And yeah, I think there's, for the long term and setting up an ad spot, I think it's a good idea that you separate those two.00:32:17.314 --> 00:32:20.278


either with tone or with, you know, whatever.00:32:20.317 --> 00:32:37.159


Now, if, you know, in some, like in some cases, this is where I think the lines blur, you know, we have a long time partnerships with Mark and Dan and we speak those, you know, we speak fresh ads in there every single week, right?00:32:37.199 --> 00:32:42.006


And so, you know, do we, you know, do we try to sneak those in?00:32:42.125 --> 00:32:46.232


I don't think the audience, I mean, if you've been listening to this long enough, you know what we do.00:32:46.634 --> 00:32:47.955


Like, you know what's coming up.00:32:48.195 --> 00:32:49.960


It's not like we try and sneak it in on you.00:32:50.840 --> 00:32:51.241


So I don't know.00:32:51.501 --> 00:32:55.249


It's a good, it's a good, these are, listen, these are all really good thoughts.00:32:55.429 --> 00:33:09.913


I think as you're thinking about your own ad, strategy, there you go, strategery, as it used to be said, you, you can think through like, hey, what is, what will be the most effective and the most tolerable for my audience?00:33:10.694 --> 00:33:11.416


And then do that.00:33:11.616 --> 00:33:13.921


I mean, if you can make it funny, make it funny.00:33:14.020 --> 00:33:25.117


If you can host read in and, and they, you know, hey, if you can sneak them in and the goal becomes to find the the ads, you know, if your audience is like, hey, find my ads kind of thing.00:33:25.719 --> 00:33:28.041


If that's a game you play with them, fine, right?00:33:28.082 --> 00:33:28.541


That works.00:33:28.582 --> 00:33:32.067


But I think what really matters is what is your audience used to?00:33:32.207 --> 00:33:34.209


What are they, what will they tolerate?00:33:35.009 --> 00:33:42.199


You don't want to do an ad and then have them hate you or the ad because of the way you did it, right?00:33:42.278 --> 00:33:46.824


Yeah, that's a good point.00:33:46.844 --> 00:33:50.188


Speaking of that, Squarespace, it can provide you all.00:33:50.228 --> 00:33:51.349


That's right.00:33:51.842 --> 00:33:57.307


Craig says, perplexity is not the best sponsor for a mic with no pop filter.00:33:57.327 --> 00:33:58.388


Yeah, absolutely.00:33:58.409 --> 00:34:02.512


A couple other quick things here before we get off this.00:34:03.073 --> 00:34:03.634


I saw them.00:34:03.653 --> 00:34:04.815


Oh, yeah.00:34:05.095 --> 00:34:08.278


Danny says, you can make money and still treat the audience with respect.00:34:08.619 --> 00:34:09.199


Yeah, yeah.00:34:09.639 --> 00:34:11.282


Just taking anything.00:34:11.322 --> 00:34:14.465


Yeah, that's not a great strategy.00:34:14.485 --> 00:34:18.768


The respect word is, I think, the important one in there, however that translates to you.00:34:18.889 --> 00:34:19.429


But I think...00:34:19.905 --> 00:34:25.650


you know, respecting your audience for what they're, they're wanting, what they're coming for, why they're there.00:34:25.670 --> 00:34:25.751


Yeah.00:34:26.452 --> 00:34:27.552


I think that's the important part.00:34:27.974 --> 00:34:28.193


Yeah.00:34:28.434 --> 00:34:32.958


Chris says that we don't insert ads that promote products and podcasts and wait a minute.00:34:34.960 --> 00:34:35.260


Yes.00:34:35.440 --> 00:34:38.262


We insert ads to promote other podcasts and services.00:34:38.322 --> 00:34:41.626


We know our audience would like, like the school of podcasting.00:34:41.646 --> 00:34:42.467


Well, thank you, Mr.00:34:42.688 --> 00:34:45.289


And, and again, you can find Chris at castahead.net.00:34:45.931 --> 00:34:46.150


So00:34:46.251 --> 00:34:46.952


you need a website.00:34:47.371 --> 00:34:49.373


Squarespace.00:34:49.793 --> 00:34:54.400


Dan says perhaps increasing ads is part of the pod fading process.00:34:54.500 --> 00:35:02.688


Once people realize how much work podcasts are and that they're giving that all away for free increases the ads.00:35:02.710 --> 00:35:16.365


The other thing I somehow have to squeak this into an episode somewhere because I think it's true is I wonder how many people think my show isn't legit until I get a sponsor.00:35:17.121 --> 00:35:18.903


Like I'm having fun.00:35:18.943 --> 00:35:21.405


I'm getting lots of feedback from my audience.00:35:21.706 --> 00:35:25.070


The numbers are growing up, but I don't have a sponsor.00:35:25.389 --> 00:35:29.414


And I'm like, yeah, but you're like, you know, again, it goes back to why are you doing this?00:35:29.833 --> 00:35:33.597


But I think a lot of people, that's why it's always like I want to start a podcast and get ads.00:35:33.657 --> 00:35:35.860


And I'm like, oh, okay, I get it.00:35:35.880 --> 00:35:37.561


That kind of comes over from radio.00:35:37.601 --> 00:35:41.865


But I wonder how many times people think my show isn't legit until I get ads.00:35:41.905 --> 00:35:48.445


I'm like, no, no, your show is legit, you know, when you– either entertain, educate.00:35:48.565 --> 00:35:49.907


You're holding someone's attention.00:35:49.927 --> 00:35:52.710


You know, you're getting them to do whatever you want them to do.00:35:53.452 --> 00:35:57.177


Craig says our sponsors backed out when they weren't getting their ROI.00:35:57.197 --> 00:35:59.942


These days we advertise our own teaching services.00:35:59.981 --> 00:36:00.163


Yep.00:36:00.342 --> 00:36:01.244


And it's working well.00:36:01.264 --> 00:36:01.485


Yeah.00:36:01.605 --> 00:36:02.987


It's promoting your own stuff.00:36:03.387 --> 00:36:07.673


Jody did say, I mentioned earlier about she should promote herself and she says, oh, I do.00:36:08.635 --> 00:36:09.376


So very good.00:36:09.416 --> 00:36:10.237


That's good.00:36:10.465 --> 00:36:11.409


That's beautiful.00:36:11.590 --> 00:36:14.398


Well, and I think with promoters, you run the gamut.00:36:14.619 --> 00:36:18.974


I mean, we've been blessed to have Mark and Dan for so long on this.00:36:19.275 --> 00:36:21.099


They continue to see the value in it.00:36:21.141 --> 00:36:26.512


But then again, for some people, you know, this idea of ROI is super important.00:36:26.552 --> 00:36:42.795


And for some advertisers, like, hey, once, you know, once you've reached your entire audience over a, you know, six-month time period, chances are, no matter how much more advertising you do, they've either purchased the product, especially if it's a one-time purchasable product.00:36:43.635 --> 00:36:46.420


They've purchased it, you know, in the tech space.00:36:46.539 --> 00:36:51.947


You don't buy it, you know, a lot of that stuff you buy one time, and it lasts five to six years or whatever.00:36:51.987 --> 00:36:53.989


So it's not like you're buying it all the time.00:36:54.594 --> 00:36:56.235


maybe different with other products, right?00:36:56.436 --> 00:36:59.981


But at some point, like, it doesn't make sense to advertise anymore.00:37:00.021 --> 00:37:02.423


You've, you've done your job for some products.00:37:02.605 --> 00:37:03.525


You've done your job.00:37:03.565 --> 00:37:07.311


You've reached, you know, you've reached the, everybody.00:37:08.291 --> 00:37:14.119


I could see this when I did, I put a HelloFresh, you know, during the, right before the pandemic, we started using HelloFresh.00:37:14.159 --> 00:37:17.384


And then during the pandemic, I would talk about it on the show and had a code.00:37:17.485 --> 00:37:24.193


And I think I maybe sold 30 or 40 boxes, whatever that is, to, you know, to people that were in it.00:37:24.253 --> 00:37:25.798


Then it, Kind of dried up.00:37:26.179 --> 00:37:28.905


Like you could see it was the, it was the bell curve, right?00:37:28.985 --> 00:37:30.449


It was picked up.00:37:30.610 --> 00:37:37.043


It was slow at first and then it really picked up and then everybody tried and everybody was who was going to try it, tried it.00:37:37.063 --> 00:37:39.929


And I can't get, I couldn't get any repeat.00:37:40.193 --> 00:37:41.795


Like, you don't get repeat stuff for that.00:37:41.835 --> 00:37:43.699


It's just the first, it's just new customers.00:37:44.400 --> 00:37:49.706


So you're like, okay, at some point it didn't make sense to continue to have a HelloFresh ad in there because most people had done it.00:37:49.746 --> 00:37:51.389


Now, could I do it again?00:37:51.449 --> 00:37:55.155


Probably, because it's been three years maybe since I've done a HelloFresh ad.00:37:55.275 --> 00:38:02.164


Because now it's like, I've got to get new listeners to be new customers of HelloFresh.00:38:02.844 --> 00:38:03.365


Yeah.00:38:03.405 --> 00:38:03.485


Yeah.00:38:03.681 --> 00:38:05.023


for some of those products, right.00:38:05.083 --> 00:38:07.867


Where it's not necessarily a reoccurring.00:38:07.907 --> 00:38:24.625


And that's maybe why those YouTubers do what I don't like, which is they spread those ads out over, you know, every, you know, many of them do two or three episodes a week and they spread those sponsors out across those episodes so that it's not the same one every single time.00:38:24.664 --> 00:38:26.266


Yeah.00:38:26.286 --> 00:38:26.586


Yeah.00:38:27.188 --> 00:38:28.188


Good, good, good thoughts.00:38:28.768 --> 00:38:29.130


I did.00:38:29.538 --> 00:38:32.842


end up making a bunch of ads for the School of Podcasting.00:38:32.922 --> 00:38:38.449


I think I have like eight that I just rotate out because I'm not doing them live.00:38:38.489 --> 00:38:39.070


Maybe I should.00:38:39.110 --> 00:38:44.257


But that way, if anything ever happens that I really want to promote, I have this dynamic tool.00:38:44.896 --> 00:38:47.000


But that was one of the first pieces of feedback I got.00:38:47.039 --> 00:38:49.844


They're like, can you not keep running the same ad?00:38:49.884 --> 00:38:52.085


It's the exact same ad.00:38:52.146 --> 00:38:53.047


Please quit doing that.00:38:53.108 --> 00:38:53.829


I was like, okay.00:38:54.829 --> 00:38:54.909


Yeah.00:38:55.362 --> 00:39:01.150


Let's move over to Todd's question, and this is something I've heard a lot about in different podcasts about podcasting.00:39:01.650 --> 00:39:06.978


Has anyone had Spotify gotten music copyright notices all of a sudden?00:39:07.039 --> 00:39:10.523


I've got a bunch over episodes that are over five years old.00:39:10.923 --> 00:39:20.398


He goes, I just use music in my show transition from my copyright-free service, and they want so much information to verify versus YouTube.00:39:20.929 --> 00:39:23.213


Yeah, this is, and Randy hit the nail on the head.00:39:23.253 --> 00:39:28.679


Oops, that's not the right Randy quote, but he's basically saying Spotify is a music service.00:39:29.559 --> 00:39:34.626


And yeah, I heard them talk about this on the feed.00:39:35.027 --> 00:39:37.690


I heard them talk about it on Buzzsprout's podcast.00:39:38.731 --> 00:39:42.476


We don't know why, but they are coming out guns a-blazing.00:39:42.496 --> 00:39:58.762


And so I'm kind of, I haven't, I'll have to double check and make sure, because my feed, make sure the email that is in your feed, whatever that is, is something you check on a regular basis because they will eventually pull your whole show, I think in some cases.00:39:59.402 --> 00:40:14.717


But what they're looking for you to do is pull the episode, which the only company I know, which I've always scratched my head, this would be the one time where it comes in handy, is with Libsyn, you can go, hey, don't show this episode to Spotify.00:40:14.757 --> 00:40:22.128


Like they have a feed for every, you know, destination and And even when I worked there, I was kind of like, what's the advantage of that again?00:40:22.809 --> 00:40:29.099


But, you know, so if you get pulled from Spotify, that kind of sucks because they are the number two.00:40:29.139 --> 00:40:32.425


They have somewhere around 20% to 30%.00:40:33.146 --> 00:40:37.215


But that's where you just tell people, hey, listen to me on Pocket Casts or whatever.00:40:37.295 --> 00:40:43.465


But, yeah, and I'm surprised because I've got– I've had the thing for the school of podcasting.00:40:44.001 --> 00:40:50.108


is by a guy named Neil Zaza that I got off a Sound Dogs CD back in the day.00:40:50.128 --> 00:40:51.150


It was in the cutout bin.00:40:51.911 --> 00:40:55.635


And I think I have the CD case in a cabinet over here.00:40:55.715 --> 00:40:59.338


But I remember once it got a strike on YouTube.00:40:59.380 --> 00:41:08.349


And now the fun thing is I have permission, I still have the email, from King's X to play a snippet of their song.00:41:08.409 --> 00:41:09.150


But that's the fun thing.00:41:09.170 --> 00:41:11.313


I don't think it would catch it.00:41:11.333 --> 00:41:11.954


It might.00:41:12.418 --> 00:41:39.721


because I've actually spliced together the, like, their chorus is twice as long, and I just have it where, like, if you like what you hear, go tell someone, and, well, they repeat that per a while, so I've kind of edited my version of that, but I'm always surprised that that doesn't get flagged, but yeah, they are, and it's kind of weird, even when they had their Do you remember when they're like, hey, you can play music on your podcast?00:41:40.121 --> 00:41:45.327


And then there was asterisks, oh, by the way, we have to approve every episode.00:41:45.407 --> 00:41:49.331


Oh, by the way, only people that are paid subscribers can hear it.00:41:49.451 --> 00:41:55.876


Oh, by the way, only on the app, which is very different than, hey, everybody, you can play music in your podcast.00:41:56.338 --> 00:42:01.802


But yeah, they've done that, and it's what they're doing in their music service.00:42:02.224 --> 00:42:04.606


If you want to hear music, go, which is great.00:42:04.802 --> 00:42:05.682


I guess makes sense.00:42:05.722 --> 00:42:09.688


They're protecting their brand and their content and things like that.00:42:09.809 --> 00:42:11.329


So keep that in mind.00:42:11.371 --> 00:42:20.501


And then Ralph had another, oh, by the way, Todd the Gator going back to just openings and such said, I love the cold opens.00:42:20.521 --> 00:42:25.168


Dave Jackson is personalized to the show as a trademark of the school of podcasting.00:42:25.809 --> 00:42:29.153


I do this in my content sometimes as well as from your example.00:42:29.253 --> 00:42:31.396


The fun thing was my last one was awful.00:42:31.416 --> 00:42:32.177


I think it's awful.00:42:32.865 --> 00:42:35.148


But I'd been watching the Dice, man.00:42:35.168 --> 00:42:40.016


I went back and watched the old, you know, hickory dickory on the Rodney Dangerfield thing.00:42:40.416 --> 00:42:40.996


Is he still around?00:42:41.657 --> 00:42:43.059


He's still around, yeah.00:42:43.079 --> 00:42:46.043


And actually, what's really weird, I forgot what he was on.00:42:46.083 --> 00:42:47.907


He's a really good singer.00:42:47.947 --> 00:42:49.548


Like, that guy can sing.00:42:50.250 --> 00:42:56.559


But I then went to do my intro, and I took Mary, Mary, Quite Contrary, How Does Your Garden Grow?00:42:56.599 --> 00:43:01.385


and made it Mary, Mary, Your Podcast is Scary, Something, Something.00:43:01.666 --> 00:43:04.489


And what's weird is it made sense for me at the moment.00:43:04.748 --> 00:43:06.692


And then I went back and listened to it eight days later.00:43:06.791 --> 00:43:09.414


And I was like, I don't even get that this is a nursery rhyme.00:43:09.434 --> 00:43:10.755


It just sounds like Dave is weird.00:43:10.795 --> 00:43:15.922


And I was like, because I'm going to be talking about show openers and hooks in the future.00:43:15.961 --> 00:43:18.945


And I was like, that technically wasn't a good hook.00:43:19.025 --> 00:43:20.547


I don't know if that worked or not.00:43:20.686 --> 00:43:22.650


But Ralph had a question.00:43:22.730 --> 00:43:26.474


So, hey, AI and Descript, we're changing topics now.00:43:26.974 --> 00:43:28.476


So feel free to mark this.00:43:28.976 --> 00:43:30.237


He says, I'm changing topics.00:43:30.434 --> 00:43:33.097


the name of my daily show, and the artwork.00:43:33.418 --> 00:43:37.643


I'm moving from Ask Ralph Christian Finance to Financially Confident Christian.00:43:38.063 --> 00:43:41.228


Should I build this over a week or two or just do it?00:43:42.130 --> 00:43:45.755


I would, yeah, again, this is the hard left turn.00:43:46.155 --> 00:44:02.847


You'll, for me, and this is just me, when I go into, right now I'm using Pocket Cast, and I have a group called Podcasting, And when I go through that, I'm kind of looking at the artwork because I kind of know who I'm looking for.00:44:02.867 --> 00:44:10.635


There's one show I think I'm going to, I'm not going to say who, but I'm probably going to unsubscribe because about the last six episodes I've listened to were just meh.00:44:10.815 --> 00:44:13.518


I'm like, okay, no sense doing that one anymore.00:44:13.960 --> 00:44:15.541


But I am kind of looking for the artwork.00:44:16.442 --> 00:44:18.164


And I also see the name of the show.00:44:18.184 --> 00:44:29.777


And I think if you just drop that in there, there might be a weird moment where the listener might go, wait, What's this confident Christian thing?00:44:30.579 --> 00:44:33.083


Like, I don't remember signing up for that.00:44:33.103 --> 00:44:34.284


I don't know.00:44:34.304 --> 00:44:38.710


Is this something that Pocket Cast is now recommending things?00:44:38.831 --> 00:44:39.592


I didn't do this.00:44:39.773 --> 00:44:41.594


Swipe right, delete, go, buy.00:44:41.655 --> 00:44:44.119


So that would be, I would always announce it.00:44:45.021 --> 00:44:49.206


My customer service days always keep the customer informed, even when it's bad news.00:44:49.907 --> 00:44:54.896


Like when the cable guy goes, yeah, we're going to be there somewhere between 10 and 4.00:44:55.275 --> 00:44:56.478


And you're like, ah, okay.00:44:56.802 --> 00:45:04.492


Whereas if he actually said, we're going to be there at 3 o'clock, I would much rather have that bad news because I wanted them there at 10.00:45:04.952 --> 00:45:11.019


But if he says, I'm going to be there at 3, and he actually showed up at 3, that would be good because then I could do something with my day.00:45:11.119 --> 00:45:14.423


So anytime you can keep the audience informed, it's a good thing.00:45:14.483 --> 00:45:24.858


So I would let them know, hey, on this date, if you've got it all planned, you know, hey, on May 15th, we're going to switch the show from Ask Ralph to...00:45:25.217 --> 00:45:26.659


And then the new name.00:45:26.760 --> 00:45:31.327


And then on that date, be sure to do that, because otherwise the old integrity goes out the window.00:45:31.367 --> 00:45:38.697


And then we were talking about this at the School of Podcasting, because Ralph's a member, that he's using Captivate.00:45:39.659 --> 00:45:47.632


And he could easily throw in a pre-roll, talking about things you say before the show, and just say, hey, thanks so much for tuning in.00:45:47.731 --> 00:45:54.521


Just so you know, on May 15th, we're changing the name of the show from Ask Ralph to Confident Financial Christian.00:45:54.849 --> 00:45:55.590


or whatever it was.00:45:55.650 --> 00:45:56.672


I need to go back and look at that.00:45:56.711 --> 00:45:58.114


Financially Confident Christian.00:45:58.594 --> 00:46:00.195


And then, now let's get to the show.00:46:00.737 --> 00:46:01.137


Bingo.00:46:01.358 --> 00:46:15.875


And then, you know, you could even, if you wanted to, put that in, and then after the name is changed, so now it's May whatever, and it starts off, and it's like, hey, just so you know, on May 15th, we changed the name from Ralph to this.00:46:16.275 --> 00:46:16.916


Here's the show.00:46:17.217 --> 00:46:20.681


And then it comes out, hey, welcome to the Financially Confident Christian.00:46:21.101 --> 00:46:21.681


Blah, blah, blah.00:46:21.782 --> 00:46:24.346


And if you wanted to, you could...00:46:25.282 --> 00:46:46.994


leave the pre-roll in on the ones that from the old show so when it starts off and it's like hey just so you know you're listening to an older version of this show back when it was called ask ralph it's now called so that way when it starts off with welcome to the ask ralph show the audience knows so there are all sorts of fun ways you could could do that to let people know00:46:47.713 --> 00:46:49.197


He's not changing, Dave.00:46:49.356 --> 00:46:56.472


So it's still ask Ralph at the beginning, which by the way, at first I thought he was taking that out and I would not take the ask Ralph part out.00:46:57.373 --> 00:46:59.338


You own that in search.00:46:59.838 --> 00:47:02.784


So like you, I would not remove that.00:47:02.824 --> 00:47:06.753


Now, a nice move in going from Christian finance.00:47:07.170 --> 00:47:17.494


which from an SEO perspective, you're in deep water with a bunch of Christian organizations that are fighting for those words.00:47:18.456 --> 00:47:22.711


But financially confident Christian, the SEO is not as strong there.00:47:22.851 --> 00:47:27.597


So you're getting, you have less battles you're fighting on an SEO from an SEO standpoint.00:47:27.637 --> 00:47:28.998


So I like the change.00:47:29.820 --> 00:47:33.744


Again, I was worried you were going to drop the Ask Ralph and I think you should probably keep that.00:47:33.844 --> 00:47:36.967


That's a, that's an anchor for you there on the titling.00:47:37.748 --> 00:47:50.195


Then if you're going to compete on SEO, if you're going to do those kinds of things, that term financially confident Christian would be, that is your key on that as far as search, as far as search goes, and building on that.00:47:50.255 --> 00:47:56.230


Now, generative AI is taking over, and SEO will soon, we will laugh about SEO.00:47:56.751 --> 00:48:00.519


We'll be like, oh yeah, remember when we used to do keywords and those kinds of things?00:48:01.181 --> 00:48:04.072


We're hearing from all the from all the sources.00:48:04.132 --> 00:48:06.775


And of course, Google's being kind of tight-lipped about this.00:48:07.376 --> 00:48:10.943


But the key words are being diminished.00:48:11.264 --> 00:48:18.617


And how to, remember when we used to say in our titles, it needs to be how to do or how to or five ways.00:48:19.659 --> 00:48:27.574


There's some, there's some evidence that generative AI is favoring short, helpful snippets of the way you do things.00:48:27.675 --> 00:48:29.016


That's what it's looking for, right?00:48:29.657 --> 00:48:39.927


So you want to make sure in your, in your show notes, I think right now in your show notes episodes, you've got helpful content that's actually a step-by-step or walk people through things.00:48:40.007 --> 00:48:46.554


Generative is favoring right now, seemingly favoring those kinds of things, step-by-step stuff to get stuff done.00:48:46.594 --> 00:48:51.659


So yeah, Ralph, I think, I don't, to be honest with you, I don't think it matters the time on how you do this.00:48:51.739 --> 00:48:52.619


Let the audience know.00:48:52.659 --> 00:48:53.659


That would be super smart.00:48:53.800 --> 00:48:54.762


Make the changes.00:48:55.681 --> 00:48:59.188


Most of your regular listeners could not even tell you the name of your show.00:49:00.128 --> 00:49:02.994


Like they'd just be like, oh, it's Ralph's podcast.00:49:03.235 --> 00:49:04.255


It's the money podcast.00:49:04.516 --> 00:49:06.440


It's the, they don't, right?00:49:06.599 --> 00:49:07.722


Most don't know.00:49:07.762 --> 00:49:13.411


Especially if you come up with these crazy taglines, which you should, right?00:49:13.431 --> 00:49:13.771


You should.00:49:13.811 --> 00:49:15.896


It's good for the first time they're looking for the podcast.00:49:16.056 --> 00:49:17.798


After that, most listeners, they don't know.00:49:18.360 --> 00:49:22.045


You know, I was always surprised when we would do in-person meetups, right?00:49:22.594 --> 00:49:26.338


And these are people who listen to my Home Gadget Geeks show every week.00:49:26.858 --> 00:49:28.722


Couldn't say those three words00:49:28.902 --> 00:49:31.485


together.00:49:31.505 --> 00:49:33.728


You listen to my show every week.00:49:34.429 --> 00:49:39.755


You know, here on Home Gadget Geeks, we cover all the favorite tech gadgets that find their way into your home, news, reviews, product updates.00:49:39.775 --> 00:49:41.938


And I mean, I say it every week, right?00:49:41.998 --> 00:49:50.648


And they would be like, yeah, the home, the gadgety thing, your gadget thing, you know, where you talk about gadgets, like you listen to it every week.00:49:51.170 --> 00:49:52.251


What is wrong with you?00:49:52.271 --> 00:49:56.536


So I wouldn't get too hung up on that.00:49:56.717 --> 00:50:02.065


Like I said, a good change from an SEO standpoint, Ralph, I think that makes a lot more sense.00:50:02.425 --> 00:50:07.672


Yeah, he was saying he was going to shed it because he had people like, who's Ralph?00:50:08.052 --> 00:50:09.675


No, you00:50:09.795 --> 00:50:10.195


own that.00:50:10.577 --> 00:50:11.778


You own Ask Ralph.00:50:12.079 --> 00:50:13.681


So I don't know if I would.00:50:13.701 --> 00:50:16.925


I mean, that's up to you.00:50:17.409 --> 00:50:20.313


But it's a very, it's a very identifiable.00:50:20.353 --> 00:50:23.317


There's not a lot of other ask Ralph's out there.00:50:23.476 --> 00:50:27.282


So if you can, if you can, if you can anchor on that, it's not such a bad thing.00:50:28.202 --> 00:50:34.230


Well, and you've also discovered that the more cooks you get in the kitchen, the harder it is to take a step.00:50:35.090 --> 00:50:38.034


Cause Jim saying, no, no, you got to keep ask Ralph.00:50:38.094 --> 00:50:41.878


And everybody else was like, that doesn't what Ralph who, and then you got this.00:50:41.978 --> 00:50:46.148


And then one guy saying two weeks and like, You know, write it down.00:50:46.307 --> 00:50:49.612


You, you own SEO wise, you own that term.00:50:50.313 --> 00:50:59.146


So it's, if anybody, like if you're, if you're trying to get people to get to your podcast and you're, you meet them on the street and they're like, Hey, how do I find your podcast?00:50:59.588 --> 00:51:01.110


Say, search, ask Ralph.00:51:01.771 --> 00:51:02.592


That's all you have to say.00:51:02.632 --> 00:51:05.456


That's super easy to remember for people.00:51:05.675 --> 00:51:06.356


And you own that.00:51:06.818 --> 00:51:07.358


It's short.00:51:07.559 --> 00:51:09.382


It's, and it's not, it's easy to spell.00:51:09.601 --> 00:51:11.909


And it's like, nobody's going to get that wrong.00:51:12.010 --> 00:51:15.942


So I wouldn't, I would definitely keep, that is your anchor friend.00:51:15.983 --> 00:51:19.193


What you put after that is all SEO juice.00:51:19.514 --> 00:51:28.887


You just need to, Just, I mean, at this point, you made a change from swimming in a pool with a whole bunch of players to a much smaller pool of players.00:51:28.947 --> 00:51:37.315


And you could dominate if you, in the work that you do on your website, you can dominate that, the title, the financially confident Christian.00:51:37.356 --> 00:51:40.159


You can dominate that from an SEO standpoint if you work it right.00:51:41.521 --> 00:51:42.641


Again, you can do whatever you want.00:51:42.681 --> 00:51:48.088


That's just as we look at this, I would, that's what I'd do.00:51:48.929 --> 00:51:49.369


And then...00:51:50.369 --> 00:51:57.338


keep in mind that once you change this, because I told Ralph, and here's the good news, Ralph is trying a bunch of stuff.00:51:58.119 --> 00:52:05.047


It was a weekly show, then it was a daily show, then it was a short show, then it was a long show, and he's kind of figuring out what works.00:52:05.146 --> 00:52:07.389


I don't know, are you still doing your live show?00:52:07.449 --> 00:52:09.851


I know he was doing it live Tuesday nights for a while.00:52:10.873 --> 00:52:22.193


He's trying all this stuff, which is good, because the whole Edison, I didn't make 900 mistakes, they were 900 things that you know, led to me doing the light bulb or whatever.00:52:22.233 --> 00:52:29.420


So there's that, but there also comes a time when you have to kind of give it some time to see if it is going to work.00:52:29.601 --> 00:52:41.253


So, and that's the thing I did hear a YouTuber say that if your content and your strategy is working, you should see immediate growth.00:52:41.393 --> 00:52:45.036


And I was like, Hmm, immediate growth.00:52:45.197 --> 00:52:47.090


I'm like, I'm not sure.00:52:47.130 --> 00:52:49.494


Cause you still got to get it in front of the right people.00:52:49.534 --> 00:53:06.211


That, that, that was one where I was like, I could see growth and growth of course means if I had one download this week and I had two next week and three, the next one, which is great until you get to, you know, now I have 90 and I have 91 the next week and still growth.00:53:06.291 --> 00:53:21.371


It's just before it was, you know, Oh my gosh, we doubled our numbers and now it's, you know, 0.0, you know, growth is, is depending on, Craig mentioned that he had one sponsor because they didn't feel like they were getting return on investment.00:53:21.911 --> 00:53:41.391


And that's where you have to figure out, I think the average, well, I think podcasting in general grows around 5% every year, sometimes three, that you have to figure out, well, if podcasting is growing 3%, why do I feel my show is going to grow by 20 in two months?00:53:41.592 --> 00:53:43.793


I'm like, depending on what you're doing.00:53:44.898 --> 00:53:46.019


That could be a little tricky.00:53:46.539 --> 00:53:48.222


But you know what's not tricky, Jim?00:53:49.364 --> 00:53:52.688


Our good friends that we like to call our awesome supporters.00:53:53.170 --> 00:53:53.789


They're awesome.00:53:53.931 --> 00:53:54.692


They're not tricky.00:53:55.172 --> 00:53:56.653


And they support us every month.00:53:56.693 --> 00:53:58.036


And I deeply appreciate that.00:53:58.096 --> 00:54:02.682


You can see them all by going to askthepodcastcoach.com slash awesome.00:54:03.284 --> 00:54:07.329


And while you're there, you'll probably see a link for this thing called the School of Podcasting.00:54:07.869 --> 00:54:10.353


That's the website I run that offers courses.00:54:10.849 --> 00:54:14.173


It offers coaching, unlimited by the way, and community.00:54:14.233 --> 00:54:18.478


In fact, I was talking via an app with people this morning.00:54:18.980 --> 00:54:28.090


And a pretty awesome community that has people like Chris from castahead.net and Ralph and Ray Arnett and a whole bunch of other people.00:54:28.452 --> 00:54:30.173


Mark, I think, is in the chat room this morning.00:54:30.233 --> 00:54:30.954


I saw him in there.00:54:30.974 --> 00:54:32.155


Mark from Practical Prepping.00:54:32.516 --> 00:54:33.577


It's an awesome community.00:54:34.338 --> 00:54:36.159


Check it out, schoolofpodcasting.com.00:54:36.239 --> 00:54:38.222


Use the coupon code COACH when you sign up.00:54:38.902 --> 00:54:43.027


And when you're at askthepodcastcoach.com, you're looking at PodPage.00:54:43.807 --> 00:54:48.313


It is a great way to make a pretty website without learning how to code.00:54:48.773 --> 00:54:50.454


It's made for podcasters.00:54:50.514 --> 00:54:52.677


Check it out at trypodpage.com.00:54:53.197 --> 00:54:57.483


And we're live streaming using Ecamm, and it's great fun.00:54:57.503 --> 00:55:03.789


I'm using mine with Stream Deck, so when I just click a button or two, it goes over to different scenes and such.00:55:04.130 --> 00:55:08.235


You can find out more about that by going to askthepodcastcoach.com slash e-com.00:55:08.677 --> 00:55:10.820


And all these links, by the way, are in the show notes.00:55:11.842 --> 00:55:14.565


And if you need more Jim Cullison, and hey, who doesn't?00:55:15.086 --> 00:55:18.632


Well, then just go over to theaverageguy.tv.00:55:18.672 --> 00:55:21.577


Jim, honest, I know Jim gets nervous when he's on screen alone.00:55:21.597 --> 00:55:22.838


I'm like, I am pushing the button.00:55:24.240 --> 00:55:25.643


Theaverageguy.tv.00:55:25.682 --> 00:55:29.889


And it is time to go over.00:55:30.561 --> 00:55:33.385


And do the– I need to get some reverb.00:55:33.465 --> 00:55:34.907


Wheel of names.00:55:35.588 --> 00:55:39.193


Will it be Greg from Indie Drop-In or Craig from AI Goes to College?00:55:39.233 --> 00:55:39.735


Or there you go.00:55:40.054 --> 00:55:45.963


I'll have to change Ralph's artwork on the wheel of names because right now it just says Ask Ralph Christian Finance.00:55:46.443 --> 00:55:48.447


Or will it be the one and only Jody Kringle?00:55:48.806 --> 00:55:52.072


Jody, did I say congratulations on her award?00:55:52.112 --> 00:55:53.653


Did I say that last week, Jim?00:55:54.534 --> 00:55:54.916


Say it again.00:55:55.677 --> 00:55:56.438


I think it's worth saying twice.00:55:56.717 --> 00:55:59.481


I just know she won an award, and I forget the name of it.00:55:59.681 --> 00:56:02.527


But it was handy, and it was a big trophy, and it had her name on it.00:56:02.567 --> 00:56:05.811


And she's awesome, and she deserves many more awards.00:56:06.373 --> 00:56:09.478


So Audio Branding is the name of her show, if you want to check it out.00:56:09.518 --> 00:56:12.001


And will she be the featured supporter?00:56:12.041 --> 00:56:13.163


Well, we're going to click spin.00:56:13.182 --> 00:56:17.911


And survey says it just might.00:56:18.190 --> 00:56:21.836


Oh, we went past Jodi, and we landed on Keep the Flame Alive.00:56:21.856 --> 00:56:25.282


The lady's over there talking about the Olympics.00:56:25.682 --> 00:56:27.146


If you're into the Olympics...00:56:27.681 --> 00:56:32.188


Keep the flame alive pod is the show you want to check out.00:56:32.228 --> 00:56:37.474


And they've actually got to interview other people, other, you know, Olympians and such.00:56:38.577 --> 00:56:39.458


And how fun is that?00:56:39.478 --> 00:56:42.461


If you're, you know, you start off, it's a podcast in your basement.00:56:42.922 --> 00:56:45.065


And next thing you know, you're talking to an Olympic athlete.00:56:45.105 --> 00:56:46.467


How cool is that?00:56:46.567 --> 00:56:48.210


So ladies, thank you for your support.00:56:48.706 --> 00:56:56.777


And if you, yourself, right now, listening or watching, does this show save you time, save you money, save you headaches?00:56:56.878 --> 00:56:58.260


Does it keep you educated?00:56:58.300 --> 00:57:03.688


Well, then you might want to just go to askthepodcastcoach.com slash awesome.00:57:04.469 --> 00:57:11.099


Or if you are, I'm trying to find it now, in, here we go.00:57:12.021 --> 00:57:19.539


If you're listening, I got to switch screens here, in Pocket Casts, you'll see where See the little, there we go.00:57:19.559 --> 00:57:20.800


See the little dollar sign there.00:57:20.840 --> 00:57:24.844


That's a thing that's in pocket cast now where you can click on that.00:57:25.025 --> 00:57:31.391


And that I believe will take you to either my PayPal button or a buy me a coffee screen.00:57:31.452 --> 00:57:34.795


One of the two, I can't remember which one I hooked up to that, but that's the new thing.00:57:35.175 --> 00:57:36.757


And I love pocket cast.00:57:36.856 --> 00:57:38.478


I mean, I like love pocket cast.00:57:38.858 --> 00:57:44.684


The only thing I hate about it is they don't do the live streaming, but it turns out that whole live streaming thing with the podcasting too.00:57:44.784 --> 00:57:45.826


I won't say it's dead.00:57:46.402 --> 00:57:47.163


Actually, I will.00:57:47.463 --> 00:57:54.409


I listened to the latest episode of Podcasting 2.0, and they kind of went, well, we thought that was going to work, and it didn't.00:57:54.971 --> 00:58:02.199


And we're kind of bummed that it didn't work because of people fearing government regulations and such.00:58:02.858 --> 00:58:06.583


But I sure don't hear anybody coming up with a plan B on that.00:58:06.623 --> 00:58:13.702


So they were saying how cool it is that Pocket Cast now has– and if you have the funding tag– at your host.00:58:13.844 --> 00:58:17.550


So Buzzsprout, Captivate, Libsyn, you can manually put it in.00:58:17.630 --> 00:58:18.833


I need to make a video on that.00:58:19.494 --> 00:58:29.612


And then what that does is you tie that to whatever you want people to do, whether it's buy me a coffee or PayPal or whatever, your Amazon wishlist, things like that.00:58:30.072 --> 00:58:30.974


But that's kind of cool.00:58:31.416 --> 00:58:34.221


So yeah, Randy says, lit is not dead.00:58:34.260 --> 00:58:35.983


That was not said on podcast.00:58:36.003 --> 00:58:36.865


I didn't say lit.00:58:37.313 --> 00:58:53.380


I said the whole streaming Satoshi thing, unless you want to use Fountain, unless you want to use Podverse, like it used to be a big old, well, I could use, it just, it was hard, it got easier, and we're back to very hard.00:58:53.900 --> 00:59:01.574


And I'm just like, in fact, I'm probably going to, the only, I have three shows I listen to in Podcast Guru.00:59:02.177 --> 00:59:06.565


And it's kind of weird because I realized I hadn't listened to Todd and Rob in a while.00:59:06.585 --> 00:59:08.789


And I was like, oh, they're in that other app.00:59:08.849 --> 00:59:09.751


And I'm like, you know what?00:59:09.952 --> 00:59:15.782


I might just quit streaming SaaS to people because now I've got two apps.00:59:16.163 --> 00:59:17.704


It'd be nice if they were all in one.00:59:18.210 --> 00:59:21.094


and podcast guru isn't as cool as pocket cast.00:59:21.155 --> 00:59:26.943


And I was like, this is, and then I got to do the bank to the stripe and strike to the app, to the Albie.00:59:27.003 --> 00:59:28.786


And I'm paying Albie, whatever a month.00:59:28.867 --> 00:59:31.510


I'm just like, eh, this, this was a great idea.00:59:31.550 --> 00:59:32.652


It was a fun experiment.00:59:33.815 --> 00:59:34.835


And I'm not saying it's dead.00:59:34.976 --> 00:59:35.998


Dead is the wrong word.00:59:36.038 --> 00:59:37.320


It's in a coma.00:59:37.541 --> 00:59:38.902


It's in a coma right now.00:59:38.922 --> 00:59:45.554


And, and the, the people that love fountain and the people love pod verse are having a great time for me.00:59:45.594 --> 00:59:45.673


Yeah.00:59:46.465 --> 00:59:48.027


And here's the problem.00:59:48.228 --> 00:59:49.809


I was really excited about that.00:59:49.949 --> 00:59:52.472


I mean, I was like, yes, here we go, baby.00:59:52.492 --> 00:59:57.077


And then when it went, that kind of crushed my heart a bit.00:59:57.338 --> 00:59:59.219


And the fact that I was like, that's all right.00:59:59.400 --> 01:00:04.445


Because I remember Dave Jones was working with a company that was so, there was so much potential.01:00:04.485 --> 01:00:05.407


There was an NDA.01:00:06.228 --> 01:00:08.510


And that was easily three months ago.01:00:08.550 --> 01:00:10.172


And they haven't mentioned it.01:00:10.753 --> 01:00:15.577


And I think all the, like they just said, there was a bunch of services in the last episode.01:00:16.257 --> 01:00:17.719


That like, this doesn't work anymore.01:00:17.760 --> 01:00:18.880


This doesn't do it anymore.01:00:18.900 --> 01:00:22.724


And they all left because of government regulations or potential.01:00:22.744 --> 01:00:23.746


That was the thing that sucked.01:00:23.826 --> 01:00:25.987


It was potential government regulations.01:00:26.648 --> 01:00:32.014


And I was like, so yeah, Danny says streaming sats was too complicated for the average listener.01:00:32.054 --> 01:00:34.496


Sam Sethia, true fans makes it super easy.01:00:34.536 --> 01:00:35.416


That's the guy.01:00:35.436 --> 01:00:42.664


I think Sam, I'll have to go back and check because Sam made it really easy to fill your wallet.01:00:42.844 --> 01:00:44.005


Like super easy.01:00:44.641 --> 01:00:53.710


And then it went to your Albi wallet, which I know we're talking gibberish here, but it basically went into your wallet that I could use in whatever app I wanted.01:00:53.731 --> 01:00:57.755


And I wasn't super keen on Sam's app.01:00:57.835 --> 01:01:04.742


It did a little bit of everything, but it wasn't a– I don't want to say legit because it's legit, but it's a web app.01:01:05.202 --> 01:01:06.824


So there were times it was a little wonky.01:01:07.485 --> 01:01:10.768


And Sam is now making a standard kind of app.01:01:10.827 --> 01:01:17.800


And if I can still fill my wallet with that– I would use that to listen to the things that do the streaming stats.01:01:17.860 --> 01:01:21.264


But it just– I was just like, look, I'm doing this for like three shows.01:01:21.483 --> 01:01:24.228


Like what if I just give them five bucks in PayPal?01:01:24.907 --> 01:01:28.632


Because I mean streaming Satoshi-wise, I was not making anybody rich.01:01:28.773 --> 01:01:37.963


I was basically throwing in$20 a month and then whatever shows I listened to, which meant most of it went to no agenda because their show is three hours long.01:01:38.684 --> 01:01:41.528


And it was just one that I was like, I don't want it to go away.01:01:41.548 --> 01:01:42.590


Yeah.01:01:42.722 --> 01:01:49.650


Randy says the stats that came in for my music show last week covered my expenses for the months.01:01:50.311 --> 01:01:52.175


Say that isn't in a coma.01:01:52.195 --> 01:01:52.715


Well, that's it.01:01:52.795 --> 01:01:55.199


But let's consider the source.01:01:56.139 --> 01:01:57.481


Randy is a giant geek.01:01:58.362 --> 01:01:59.405


Randy is...01:01:59.465 --> 01:02:05.313


See, that's not really fair, Dave, because that doesn't mean his audience is geeks.01:02:05.532 --> 01:02:07.355


Birds of a feather.01:02:07.755 --> 01:02:11.882


But he's probably really promoting Podverse, because this is what Adam Curry does.01:02:12.385 --> 01:02:17.630


He promotes Podverse, Podcast Guru, and Fountain.01:02:18.070 --> 01:02:19.492


Because all those make it really easy.01:02:19.512 --> 01:02:22.255


I just don't like any of those apps.01:02:22.775 --> 01:02:24.077


I don't mind Podcast Guru.01:02:24.097 --> 01:02:25.978


I just need an easier way to fill.01:02:26.018 --> 01:02:34.567


And what I guess I could do is fill my wallet with$60 instead of$20 and do it every three months instead of every one.01:02:34.606 --> 01:02:37.110


It was a little...01:02:37.130 --> 01:02:39.092


I don't know.01:02:39.152 --> 01:02:41.353


I think part of it is, again...01:02:42.306 --> 01:02:48.956


The air got let out of my balloon when that went away, and I don't hear a thing about them trying to replace it.01:02:49.396 --> 01:02:54.063


And they got really excited about the funding tag and the fact that it's in PocketCast.01:02:54.103 --> 01:02:55.025


And I was like, you know what?01:02:55.507 --> 01:03:02.077


If somebody clicks on that little dollar sign in PocketCast and sends me five bucks, that's a lot of Satoshis.01:03:02.637 --> 01:03:04.800


That's a boatload of Satoshis.01:03:05.282 --> 01:03:07.304


And I was like, maybe that's the new thing.01:03:07.945 --> 01:03:10.409


Yes, we have to pay fees to PayPal.01:03:10.753 --> 01:03:15.722


Or buy me a coffee or Ko-Fi or Patreon or Supercast.01:03:15.762 --> 01:03:20.128


I think with this show, if you click on it, it takes you to Supercast where you can be an awesome supporter.01:03:20.769 --> 01:03:22.291


So I love that idea about it.01:03:22.311 --> 01:03:27.780


I just, I was, words cannot express how disappointed I was when that went away.01:03:27.800 --> 01:03:32.748


I was like, oh, but this was our way of, you know, the longer you listen, the more you make.01:03:32.829 --> 01:03:38.538


It was, and it kind of, and it hasn't gone away because there is Fountain and there is Podverse.01:03:39.137 --> 01:03:42.021


And I kind of don't count the others because it's so hard to fill your wallet.01:03:42.202 --> 01:03:42.722


I'm like, eh.01:03:43.302 --> 01:03:44.965


So, yeah, I'll probably have01:03:44.985 --> 01:03:45.786


a hate mail.01:03:45.927 --> 01:03:49.090


You got to, for sure, you're going to get some hate mail on that one.01:03:49.632 --> 01:03:51.414


I think you got to crawl before you walk.01:03:51.474 --> 01:03:53.275


And I think we're still in the crawling phase of this.01:03:53.396 --> 01:03:55.840


Eventually, this will work in some form or fashion.01:03:56.820 --> 01:03:58.963


I also think it's a way.01:03:59.003 --> 01:04:03.869


This is, you know, in the podcasting 2.0 space, right?01:04:04.641 --> 01:04:07.766


Sometimes they get the feeling it's like, this is the way.01:04:07.786 --> 01:04:09.768


And you're like, no, this is another way.01:04:09.789 --> 01:04:13.773


I don't actually think most listeners want to do it that way.01:04:14.414 --> 01:04:19.521


They don't want to interact on their phone with, and there's some that do, right?01:04:19.541 --> 01:04:23.266


And there's some that, and this idea of how long I listen and all some of those other kinds of things.01:04:23.306 --> 01:04:26.610


There's a lot of folks who don't want to manage all that stuff.01:04:26.931 --> 01:04:27.911


They just want to listen.01:04:27.952 --> 01:04:31.757


They'd rather have an ad or they'd rather subscribe to you.01:04:32.385 --> 01:04:34.208


Through one of those other services, right?01:04:34.769 --> 01:04:46.409


And so I think we need to stop thinking, and maybe we're not, but we need to stop thinking that it's going to be the replacement for all these things and just know it's just another way.01:04:47.010 --> 01:04:48.152


And it's not ready yet.01:04:48.413 --> 01:04:51.117


Like the crypto space is not ready for this.01:04:51.637 --> 01:04:53.019


And it's not the crypto space.01:04:53.079 --> 01:04:54.483


Actually, crypto could do this pretty easily.01:04:55.003 --> 01:04:56.365


It's the way we think about it.01:04:56.641 --> 01:04:59.989


You know, it's like, you know, it's like Microsoft points.01:05:00.451 --> 01:05:08.771


You know, you go when you, you can, you know, you can, if you search on being, you can get some points and those points relate to dollars or somehow.01:05:08.871 --> 01:05:10.012


And so I01:05:10.996 --> 01:05:11.617


have01:05:11.657 --> 01:05:12.179


that.01:05:12.318 --> 01:05:12.498


Yeah.01:05:12.639 --> 01:05:14.965


I have being set up as my default search.01:05:15.246 --> 01:05:15.326


Yeah.01:05:15.585 --> 01:05:19.911


And I don't know how, I think I'll make 50 cents by the end of the year or something like that.01:05:21.333 --> 01:05:21.534


So01:05:21.954 --> 01:05:22.815


it's just complicated.01:05:22.956 --> 01:05:24.778


And some folks don't want complicated.01:05:24.858 --> 01:05:25.659


They just want easy.01:05:25.840 --> 01:05:27.702


Can you just tell me the way to do this?01:05:27.824 --> 01:05:32.349


And it's had some technical challenges associated with it as well.01:05:32.650 --> 01:05:36.755


And it's just like, it's still early days for this.01:05:36.835 --> 01:05:38.559


And a lot of people aren't ready for it yet.01:05:38.599 --> 01:05:39.219


We're getting closer.01:05:39.239 --> 01:05:43.385


I think at some point it'll be, I think it'll be there.01:05:43.585 --> 01:05:47.913


Today, it still takes a little bit of effort.01:05:48.574 --> 01:05:50.237


Listen, there are some who want to do it that way.01:05:50.277 --> 01:05:51.518


They're very excited about it.01:05:51.539 --> 01:05:54.184


Apparently, Randy's audience is very excited about it.01:05:54.244 --> 01:05:55.525


He's got them all trained up on it.01:05:55.806 --> 01:05:56.807


That's it.01:05:57.349 --> 01:05:59.893


When I listen to Todd and Rob, Todd...01:06:00.322 --> 01:06:20.726


pushes that he pushes it hard right on those and of course the more you talk about it the more you educate your your listeners about it the more you give them some options to do it the easier it's going to get for them but for most podcasts sorry friends it's just not it's just still too hard we've got to get we got to make it easier01:06:21.168 --> 01:06:32.092


yeah danny says he and mark did an episode of in and around podcasting that asked has podcasting 2.0 failed and as a constructive conversation starter.01:06:32.112 --> 01:06:34.976


And he's like, man, did that get some conversations going.01:06:35.396 --> 01:06:35.777


And it did.01:06:35.818 --> 01:06:43.367


I'm not saying, here's the thing, that button in Pocket Casts wouldn't exist without the funding tag.01:06:43.407 --> 01:06:45.369


That's kind of a Podcasting 2.0 thing.01:06:45.409 --> 01:06:48.373


The fact that Pocket Casts is implementing it.01:06:48.472 --> 01:06:52.858


So I am not by any means saying Podcasting 2.0 is dead.01:06:53.358 --> 01:06:58.806


I'm saying I'm disappointed that the live streaming Satoshi thing apparently isn't coming back.01:06:59.170 --> 01:07:00.150


And that's okay.01:07:00.311 --> 01:07:05.438


It just means we can check that off that, okay, we tried that.01:07:05.619 --> 01:07:06.119


Didn't work.01:07:06.460 --> 01:07:07.181


Didn't work now.01:07:07.440 --> 01:07:08.222


Might work in the future.01:07:08.242 --> 01:07:09.083


You don't think it'll come back?01:07:09.483 --> 01:07:11.045


It may come back in another form.01:07:11.367 --> 01:07:11.527


Yeah.01:07:11.547 --> 01:07:12.648


In another way, right?01:07:12.668 --> 01:07:12.748


Yeah.01:07:13.088 --> 01:07:16.414


Because usually really good ideas are not right out of the gate.01:07:17.014 --> 01:07:19.878


It's, hey, what if we made this chocolate thing?01:07:19.918 --> 01:07:21.400


And somebody said, that would be amazing.01:07:21.900 --> 01:07:26.788


And then somebody else said, what if we put, like, banana in it?01:07:26.827 --> 01:07:28.068


And somebody said, wait, what if...01:07:28.641 --> 01:07:30.043


What if we did peanut butter instead?01:07:30.083 --> 01:07:34.327


And somebody went, oh, you know, it's usually not the first.01:07:34.367 --> 01:07:36.570


So Satoshi's, we tried it.01:07:37.431 --> 01:07:39.534


Government regulations, okay, we get it.01:07:39.653 --> 01:07:47.601


But somebody's going to go, but what if, you know, and we're always kind of putting the bug in the ear, like, hey, Apple, what about that Apple Pay thing that you have?01:07:47.661 --> 01:07:54.550


You know, wouldn't it be cool if there was somehow to make a button and Apple, you could take your 30%, even though we wouldn't like that, but it would be easy.01:07:55.030 --> 01:07:58.193


And we're looking for easy, you know, and you've already got our credit card.01:07:58.690 --> 01:08:06.722


I'll take 70% of a watermelon versus 100% of a grape any day.01:08:07.342 --> 01:08:11.048


So yeah, I'm not saying 2.0 is dead binding me.01:08:11.148 --> 01:08:14.132


I'm just saying I was disappointed when streaming went away.01:08:14.153 --> 01:08:23.887


And for me, it's like, there's only a few shows I listen to now because a lot of people just like, they just, they're not promoting it as much.01:08:23.948 --> 01:08:26.792


So I'm kind of like, well, you know, so it is what it is.01:08:27.533 --> 01:08:27.613


Yeah.01:08:27.970 --> 01:08:29.672


It's a good idea.01:08:29.693 --> 01:08:43.993


I mean, we continue to, you know, it's a very open source idea, right, to do these streaming Satoshis and to try and get the costs down and to not share our revenue with other, with, you know, the services.01:08:44.014 --> 01:08:48.600


I mean, even, you know, when you think about PayPal, even though that's a...01:08:49.217 --> 01:08:55.283


that's a internet, that's an early internet way of paying things, you know, they're taking a certain percentage out of it.01:08:55.323 --> 01:09:00.529


And I know there's some, there is some desire to cut out the middleman with this, with Open.01:09:01.229 --> 01:09:05.634


But that's, I don't know if that's, if that's a reality, right?01:09:05.753 --> 01:09:17.626


I mean, even, even in the crypto space, while today, it's seemingly, you know, transactionally free, so to speak, it's not.01:09:17.890 --> 01:09:19.070


And it's not going to be.01:09:19.230 --> 01:09:21.113


Someone's going to want a slice of this pie.01:09:21.134 --> 01:09:24.216


There's going to be things that need to be paid for.01:09:24.277 --> 01:09:29.341


Like, you know, those kinds of, you know, those kinds of things.01:09:29.443 --> 01:09:34.148


It was like when we said, oh, yeah, you know, Bitcoin will replace currency.01:09:34.167 --> 01:09:38.252


There's no way that blockchain is ready to replace.01:09:38.271 --> 01:09:40.595


I mean, Ethereum is barely ready to do it.01:09:40.614 --> 01:09:44.219


And they've been, that's a blockchain been engineered for this kind of thing.01:09:45.359 --> 01:09:47.162


And you kind of, yeah, it was a hope.01:09:47.521 --> 01:09:51.345


But the technology is really not there.01:09:51.445 --> 01:09:52.707


It's not ready for it.01:09:52.847 --> 01:10:01.337


And man, you know, especially on some of these blockchain currencies, the more transactions you do, the more expensive it gets, right?01:10:01.377 --> 01:10:06.261


You get incented to push your transaction through on a timely basis by doing what?01:10:06.722 --> 01:10:08.965


Raising the fee, right?01:10:09.085 --> 01:10:13.510


So, you know, we've got a ways to go on this.01:10:13.869 --> 01:10:14.751


Will it happen?01:10:14.810 --> 01:10:16.453


Yeah, I think at some point it will.01:10:16.493 --> 01:10:17.154


Is it ready?01:10:18.082 --> 01:10:18.983


Probably not.01:10:19.484 --> 01:10:19.764


Yeah.01:10:20.225 --> 01:10:21.286


We're just, we're just not ready yet.01:10:21.667 --> 01:10:22.328


It's just not there.01:10:22.347 --> 01:10:23.569


All the, all the pieces are in place.01:10:24.149 --> 01:10:33.181


Dan says, as with any tech, you know, you'll have folks who like the technical stuff and the mainstream is never on the leading edge of, of tech though.01:10:33.242 --> 01:10:33.842


Now they're always.01:10:33.882 --> 01:10:34.564


That's,01:10:34.684 --> 01:10:35.185


that's.01:10:35.305 --> 01:10:37.127


My mom couldn't figure it.01:10:37.167 --> 01:10:38.789


Wouldn't be able to figure out Patreon.01:10:38.829 --> 01:10:38.909


Yeah.01:10:39.202 --> 01:10:42.207


Like, you know, and that's, we all think that's super easy.01:10:42.327 --> 01:10:45.771


And so I got to do, I got to do what you got to meet people where they are.01:10:45.792 --> 01:10:50.960


And, and there are some folks who will, like I said, they love that kind of stuff, but it mainstream.01:10:51.159 --> 01:10:52.561


Now we got, we have a little bit of01:10:53.262 --> 01:10:53.344


time.01:10:53.363 --> 01:10:53.463


Yeah.01:10:53.663 --> 01:10:55.646


Claire Brown has a really good show.01:10:55.886 --> 01:11:03.679


Danny says called the podcasting 2.0 and practice says, well, we're the list to understand all the features and the benefits and things of that nature.01:11:03.719 --> 01:11:05.041


So yeah.01:11:05.060 --> 01:11:05.221


Yeah.01:11:05.322 --> 01:11:05.502


Yeah.01:11:06.145 --> 01:11:06.525


Check it01:11:06.546 --> 01:11:06.605


out.01:11:06.667 --> 01:11:07.367


Yeah, some good stuff.01:11:08.188 --> 01:11:12.412


Listen, I hope, listen, Podcasting 2.0, there's a lot of great stuff in there.01:11:12.712 --> 01:11:16.856


And, you know, of course, the monetization pieces have gotten the most traction.01:11:16.877 --> 01:11:28.247


But there's some other helpful things in there that I'd love to see this get pushed forward all the way where we stop talking about it and it just becomes the standard for a lot of things.01:11:28.787 --> 01:11:29.429


We're not there yet.01:11:30.048 --> 01:11:34.573


I know right now they're working on adding things about location into it.01:11:34.818 --> 01:11:38.224


Yeah, Daniel says transaction fees aren't the problem themselves.01:11:38.684 --> 01:11:45.515


It's the flat rate fees, like the 50 cents per transaction that makes it impossible when somebody wants to give you 50 cents.01:11:45.636 --> 01:11:46.658


Yes, that's true.01:11:47.279 --> 01:11:48.439


Crypto doesn't solve01:11:48.541 --> 01:11:49.301


that problem, by the way.01:11:49.322 --> 01:11:50.283


It doesn't solve that problem.01:11:51.284 --> 01:11:53.509


The location tag.01:11:54.210 --> 01:11:58.877


I personally kind of was like, I don't really want people knowing where I'm podcasting from.01:11:59.362 --> 01:12:01.043


because there are weird people out there.01:12:01.203 --> 01:12:05.550


I mean, it'd be nice if they knocked on the door and said, hey, where's my Luigi's pizza?01:12:05.609 --> 01:12:24.552


But, you know, depending on the scenario, but there are also things where I want to hear shows about a situation or, and Adam was talking about, because Adam's really getting into, Adam Curry has Godcaster now, this service for churches that want to do live streaming, but they want to do podcasts and things.01:12:24.592 --> 01:12:32.422


So you might want to go, no, I want to hear, like he has, if you go to I think it's hellofred.fm.01:12:33.664 --> 01:12:35.587


Because he's in Fredericksburg, Texas.01:12:35.688 --> 01:12:36.729


Let me see here real quick.01:12:36.829 --> 01:12:39.434


Hellofred.fm, he guesses.01:12:39.474 --> 01:12:42.599


Except I spelled heel Fred.01:12:43.038 --> 01:12:44.341


Yeah, see, that's not the same thing.01:12:44.360 --> 01:12:49.548


It's my whole right hand not working the way it's supposed to these days.01:12:51.653 --> 01:12:52.493


Hello Fred, yes.01:12:52.774 --> 01:12:53.496


That redirects.01:12:53.676 --> 01:12:54.757


And so what it is...01:12:56.257 --> 01:13:01.484


is he's got all these shows now, and they're all apparently from Fredericksburg.01:13:01.505 --> 01:13:10.698


You can even call in a number there, and if I click on these, I will get a live, not so much live, but you will get a streaming show.01:13:10.717 --> 01:13:16.284


And it's interesting, because I haven't hit play on anything.01:13:16.845 --> 01:13:29.881


But he was saying how people in the future, you could have an app that's either A, all about, you know, or all from location.01:13:29.921 --> 01:13:38.069


That's just a thing because I think James Cridland has worked on this and has added a few pieces, parts that really makes it much more flexible than the original one.01:13:38.088 --> 01:13:41.972


Again, going back to really good ideas usually don't come out of the gate.01:13:42.193 --> 01:13:43.975


It's like, hey, but what if we did this with it?01:13:44.555 --> 01:13:55.666


And so I'm still not following 100% why this is so like people are really jazzed about this, but I'm sure I'll eventually catch on.01:13:56.097 --> 01:13:57.359


when I'll see somebody do this.01:13:57.439 --> 01:14:07.650


So yeah, Daniel says the mentions of podcasting 3.0 are just corrupting the conversation because they don't like the name podcasting 2.0.01:14:07.690 --> 01:14:10.913


Yeah, Dave Weiner didn't like the name 2.0, but01:14:11.213 --> 01:14:13.537


if you- But 3.0 is better?01:14:13.577 --> 01:14:15.279


Yeah, I'm like, yeah.01:14:15.418 --> 01:14:18.442


Dan says, is this a technical problem or a marketing problem?01:14:19.103 --> 01:14:29.149


I know Daniel made, and I'm sorry, buddy, I'm forgetting the website, but a couple of people have made And it's weird because there are two audiences.01:14:29.170 --> 01:14:35.319


I think one is value4v4v.info, I think is one.01:14:35.359 --> 01:14:39.644


Because you're trying to do two things.01:14:39.663 --> 01:14:43.630


You're trying to get nerds and geeks to implement the content.01:14:43.729 --> 01:14:49.257


So you make a website for them, but if you send an audience, a listener to that, they're like, what?01:14:49.297 --> 01:14:51.420


Namespace?01:14:51.480 --> 01:14:52.301


What are you talking about?01:14:52.770 --> 01:14:57.456


And so you kind of need a nerdy page for the nerds to implement the geeky stuff.01:14:58.157 --> 01:15:04.024


And then you need one that's very, very dumbed down to like, here's what this can do.01:15:04.305 --> 01:15:05.707


Like, this is what's happening.01:15:05.768 --> 01:15:08.471


So yeah, Randy summed this up very nicely.01:15:08.492 --> 01:15:10.814


He says, Dave Weiner is such a douchebag.01:15:11.234 --> 01:15:13.537


I've never met the man, but I've heard comments.01:15:13.798 --> 01:15:14.680


And I'm like, hmm.01:15:15.381 --> 01:15:19.966


So yeah, Danny says there are too many tags, features at the minute.01:15:20.106 --> 01:15:21.670


Focus on those that are really...01:15:22.242 --> 01:15:25.646


Getting lift, continue to educate why these are awesome and build from that.01:15:26.068 --> 01:15:31.194


Yeah, that is something the podcast standards project was supposed to do.01:15:31.215 --> 01:15:33.018


They were supposed to get together.01:15:33.037 --> 01:15:38.126


They're all going to hold hands and go, okay, let's all work on the location tag.01:15:38.145 --> 01:15:40.689


And then everybody would work on the location tag.01:15:41.331 --> 01:15:42.431


That's what it was supposed to do.01:15:42.471 --> 01:15:45.657


And then, you know, it did whatever it did.01:15:45.676 --> 01:15:46.238


So yeah.01:15:46.626 --> 01:15:48.028


You know, it's, it's, yeah.01:15:48.287 --> 01:15:49.248


Somebody said this in here.01:15:49.269 --> 01:15:51.671


They need like, and I've heard this said before.01:15:51.712 --> 01:15:51.912


Yeah.01:15:52.092 --> 01:15:56.537


Danny said the whole 2.0 movement is needing better marketing and education.01:15:57.059 --> 01:15:58.060


Make it easy and simple.01:15:58.100 --> 01:16:01.323


What the benefits are and ignore the tech aspect of it.01:16:01.524 --> 01:16:03.167


Joe average doesn't care about the ladder.01:16:03.186 --> 01:16:03.386


Yeah.01:16:03.426 --> 01:16:05.328


We don't care how the sausage is made.01:16:05.810 --> 01:16:06.850


We just want the sausage.01:16:07.412 --> 01:16:08.632


And so they're getting there.01:16:08.653 --> 01:16:11.296


It's a little, it's a little rough around the edge.01:16:11.436 --> 01:16:13.179


It's a little harsh at times.01:16:13.338 --> 01:16:15.481


And I know I listened to 2.0 last night.01:16:15.746 --> 01:16:23.354


And there was a spot where I was like, I need to make a clip of this because it was very much for designers and developers.01:16:23.494 --> 01:16:27.720


It was talking about, you know, how the code goes through and does this.01:16:27.800 --> 01:16:29.122


So yeah.01:16:29.162 --> 01:16:30.023


Randy says, Mr.01:16:30.063 --> 01:16:35.969


Weiner has a track record of fighting with anyone who takes the RSS spec and tries to do anything with it.01:16:35.988 --> 01:16:36.149


Yeah.01:16:36.189 --> 01:16:39.313


He was not happy that Adam tweaked it to make it a podcast.01:16:39.372 --> 01:16:52.963


So, you know, yeah, but it is, you know, Coach Dave chiming in, I want to meet the working group that figured out how we standardize the two-letter combinations that we use to refer to states.01:16:53.625 --> 01:16:54.166


There you go.01:16:54.725 --> 01:16:59.671


There's a comedian who's got, I forget what his name is, who's got a whole skit on that, and it's super hilarious.01:16:59.752 --> 01:17:06.139


But, you know, I'm not sure there were, you know, you look at them and you think, oh, this should be easy.01:17:06.639 --> 01:17:07.439


Apparently it's not.01:17:07.539 --> 01:17:09.242


But the government did it, so it's done.01:17:09.722 --> 01:17:09.962


Yeah.01:17:09.983 --> 01:17:12.085


It's done, and we're in that.01:17:12.993 --> 01:17:20.645


Yeah, I think, to be honest, on the spec, I think it's really good that we're battling this out.01:17:21.386 --> 01:17:33.622


It's this tension, this conversation, this arguing, this protection, protecting it, not protecting it.01:17:33.802 --> 01:17:36.206


This is part of the open standard.01:17:36.947 --> 01:17:38.909


And it's part of open source.01:17:39.931 --> 01:17:41.694


And that's why a lot of people don't like open standards.01:17:41.793 --> 01:17:44.140


because anybody can have an opinion on it.01:17:44.682 --> 01:17:50.922


But these opinions are good in the sense that it's good that we battle these things out.01:17:51.425 --> 01:17:59.010


It's never fun when your way doesn't get implemented or it doesn't get done or what you decide to do doesn't get implemented.01:17:59.510 --> 01:18:00.570


That makes it hard.01:18:01.091 --> 01:18:02.792


Nobody likes to be on the losing side of things.01:18:03.394 --> 01:18:21.328


But this conflict, this tension, working things out, having these open conversations, I don't know if we need to name call people, but these open conversations that we have, I think if done in a constructive and a healthy way are healthy for the industry, for the podcasting industry.01:18:21.750 --> 01:18:26.457


I think we need to still continue to have these conversations and and just say, yeah, this is helpful and this is not.01:18:27.460 --> 01:18:37.207


Or we get Apple who just comes in and takes it and does what they want and says, you'll like it because we can force this to happen.01:18:37.307 --> 01:18:37.689


Yeah.01:18:38.497 --> 01:18:43.849


you know, alphabet with Android coming in saying, well, this is what you're going to have.01:18:44.128 --> 01:18:45.030


And we hate that.01:18:45.391 --> 01:18:48.898


We hate when Spotify, when they come in, right?01:18:48.918 --> 01:18:50.121


I just mentioned the three big ones, right?01:18:50.641 --> 01:18:53.747


So you hate it when that happens.01:18:54.469 --> 01:19:06.904


I think what we have to make sure in the open community, in the podcasting community, we need to make sure that we're not shooting, you know, we're not shooting our own team here in, in the way we do things.01:19:06.965 --> 01:19:12.893


I've probably been guilty of this from time to time as people say stuff, and you're like, Oh, but that's, you know, whatever.01:19:12.953 --> 01:19:14.734


And you say things that you wish you hadn't said.01:19:15.496 --> 01:19:18.059


But you, but we need this open debate.01:19:18.439 --> 01:19:19.121


It's open source.01:19:20.162 --> 01:19:21.423


It's, we're trying to get something going here.01:19:21.463 --> 01:19:22.265


We need this debate.01:19:22.305 --> 01:19:22.685


It's healthy.01:19:22.765 --> 01:19:23.626


Let it be healthy.01:19:24.106 --> 01:19:26.449


Let's keep it being healthy debate.01:19:27.234 --> 01:19:28.074


I guess is what I'm saying.01:19:28.855 --> 01:19:29.157


Yeah.01:19:29.396 --> 01:19:32.721


I'm sitting here looking at a Satoshi converter.01:19:32.761 --> 01:19:42.055


And so if I gave somebody$5 in PayPal and we'll pretend they get the full five, we know they don't, but that would be 5,000 Satoshis.01:19:42.976 --> 01:19:53.153


And I was, that's basically me listening to a two hour show because I was streaming, I think at 40 Satoshis a minute, which is next to nothing, but I wanted everybody to get a piece.01:19:53.713 --> 01:19:54.255


Coach Dave01:19:54.274 --> 01:19:54.715


says.01:19:54.734 --> 01:19:56.518


That kind of system doesn't make any sense to me, though.01:19:57.038 --> 01:19:59.382


I personally don't.01:19:59.623 --> 01:20:01.847


I would not listen to podcasts that way.01:20:02.228 --> 01:20:05.293


I'd rather just pay one time and be done with it.01:20:05.634 --> 01:20:07.516


I don't want to think I'm cheap.01:20:07.837 --> 01:20:12.525


I struggle with that idea of like, oh, this is costing me every second.01:20:13.207 --> 01:20:17.014


I'd just rather fill up the tank and pay somebody and be done with it.01:20:17.537 --> 01:20:18.618


That's me personally.01:20:18.800 --> 01:20:20.141


Yeah.01:20:20.162 --> 01:20:23.046


Um, coach Dave says it can't be easy to standardize anything.01:20:23.086 --> 01:20:25.108


Those people have to have the patience of saints.01:20:25.127 --> 01:20:25.389


Yeah.01:20:25.769 --> 01:20:29.413


And when you've got, some don't have patience.01:20:29.675 --> 01:20:29.854


Yeah.01:20:30.194 --> 01:20:30.956


Well, that's true.01:20:30.975 --> 01:21:15.829


And then the, uh, the ability to like the reason this hasn't moved forward, like why they, the standards project hasn't been able to do that is you've got, you know, older companies that, that have lots of what they like to call tech debt meaning well we built this on a system it's on this and that and then you got the young whippersnapper company like oh we're on the new thing and we're like we can just flip a button and it happens like why aren't you keeping up and so then you can't have everybody move at the same time because some people are old warship and other people are you know rowboat and you're like what are you talking about just turn right and they're like hold on we'll be there in two years you're like ugh so01:21:16.257 --> 01:21:20.925


Yeah, to turn right, we've got to change 4,000 lines of code over.01:21:21.605 --> 01:21:24.551


Well, Brendan at PodPage, he's going to run into this eventually.01:21:24.690 --> 01:21:30.500


In the early days of PodPage, I'd send him a note, and he'd have it fixed that afternoon.01:21:31.020 --> 01:21:32.262


Like, hey, Jim, it's done.01:21:32.283 --> 01:21:33.463


I changed this.01:21:34.164 --> 01:21:36.216


The he's still pretty agile, right?01:21:36.256 --> 01:21:38.701


But it gets harder, the bigger the platform gets, right?01:21:38.740 --> 01:21:40.765


It gets harder and harder and harder to move.01:21:41.225 --> 01:21:49.862


Then you start, and you get more, the more customers you get, of course, then the more demand you get for different requests, and then you got to start prioritizing the requests, and then people get mad.01:21:49.902 --> 01:21:53.469


Well, why can't, I've been asking for that for a year, and why can't you get that done?01:21:53.529 --> 01:21:57.832


Well, because there's 45 other things that are ahead of that, that I've got, right?01:21:57.853 --> 01:21:59.015


There's only so many things you can do.01:21:59.775 --> 01:22:02.481


So it's kind of the tyranny of the platform, right?01:22:02.561 --> 01:22:08.734


You get to the sweet spot, and then most platforms just want to continue to grow infinitely.01:22:08.954 --> 01:22:14.826


So they never stop growing, instead of just stopping and saying, Hey, this is what we're really good at.01:22:15.367 --> 01:22:16.590


Let's just stay here.01:22:17.057 --> 01:22:19.481


And make sure we do this one thing really well.01:22:20.264 --> 01:22:23.909


Very few can actually, I think, can actually do that.01:22:23.970 --> 01:22:27.936


We just get too much like, no, now I want to be like them and I want to add this thing.01:22:27.957 --> 01:22:33.606


Then you have these behemoth platforms that eventually just aren't that good anymore.01:22:34.347 --> 01:22:34.609


Yeah.01:22:34.748 --> 01:22:35.088


Well, yeah.01:22:35.170 --> 01:22:36.471


And Randy brings up a good point.01:22:36.511 --> 01:22:39.898


Blueberry, one of the older hosting companies, have embraced it.01:22:40.354 --> 01:22:42.556


There's no excuse for anyone else not to.01:22:42.596 --> 01:22:46.762


Todd says they are, they have rewritten almost their entire backend.01:22:46.802 --> 01:22:47.024


Yep.01:22:47.645 --> 01:22:48.305


I would agree with that.01:22:48.565 --> 01:22:49.506


At what expense?01:22:50.529 --> 01:22:51.170


At what expense?01:22:51.489 --> 01:22:51.831


Yeah.01:22:52.430 --> 01:22:53.332


Like, you know.01:22:54.514 --> 01:22:54.715


Yeah.01:22:54.835 --> 01:23:02.546


Danny says I stopped using a certain remote recording platform since they just kept adding more and more and more, which caused more and more issues.01:23:02.746 --> 01:23:03.067


Yeah.01:23:03.828 --> 01:23:03.988


Yeah.01:23:04.028 --> 01:23:10.644


That's, there are times when, you know, last year, Yeah, last year.01:23:10.663 --> 01:23:12.466


PodPage added a lot of features.01:23:13.426 --> 01:23:26.041


And so far this year, we've added a couple, but we're more about making it look prettier this year because we realize there's some of those, like the audience survey, people are definitely using that.01:23:27.202 --> 01:23:29.704


But I still am blown away by how many people are not.01:23:30.064 --> 01:23:30.826


I'm like, why would you?01:23:30.886 --> 01:23:36.212


So there are times when it's like, well, here's another thing you have to step over.01:23:36.512 --> 01:23:41.337


We actually have it set up So that when you go in, like not everybody wants to write a blog.01:23:41.997 --> 01:23:44.420


So when you go in, there is no blog option.01:23:44.439 --> 01:23:47.823


You go in and go more, I think it's more pages now.01:23:47.863 --> 01:23:49.885


And one of those options is blog.01:23:49.925 --> 01:23:54.909


And when you click on that, it adds it to your navigation because not everybody wants that.01:23:55.010 --> 01:24:02.738


So if we had all the features that are in there, when you'd log in, you'd be like, yeah, like what are all of these buttons and stuff?01:24:02.797 --> 01:24:04.880


And it's like, so we kind of let you customize that.01:24:05.461 --> 01:24:11.569


But yeah, you can just, keep adding more and more features to where it then becomes hard to navigate.01:24:11.729 --> 01:24:11.951


So01:24:12.190 --> 01:24:12.730


it's tricky.01:24:12.751 --> 01:24:16.175


It's like going from a bicycle to a car to a jet fighter.01:24:16.194 --> 01:24:20.519


And I think, you know, some folks, you know, the industry grows.01:24:20.559 --> 01:24:21.980


It starts as a bike, right?01:24:22.081 --> 01:24:22.801


Oh, this is easy.01:24:22.900 --> 01:24:23.921


Everybody can jump on.01:24:24.002 --> 01:24:24.422


We're doing this.01:24:24.762 --> 01:24:25.444


Just pedal.01:24:25.503 --> 01:24:26.604


It makes sense, right?01:24:26.744 --> 01:24:29.608


Because there's some folks who can't, don't have balance, so they can't.01:24:29.688 --> 01:24:31.090


But for the most part, it works.01:24:31.130 --> 01:24:34.313


Then you move to a car and you're like, okay, movement, turning left and right.01:24:34.353 --> 01:24:35.194


This makes sense.01:24:35.213 --> 01:24:35.613


Okay.01:24:36.002 --> 01:24:36.884


a few buttons.01:24:36.944 --> 01:24:38.405


Maybe there's some things you never use in your car.01:24:39.087 --> 01:24:42.252


But then a lot of organizations are like, yeah, but we need a jet.01:24:42.372 --> 01:24:43.274


We need a jet fighter.01:24:43.293 --> 01:24:49.744


There's no way a person coming off the street can just get in that thing and fly it, right?01:24:50.326 --> 01:24:57.639


And I feel like some of these platforms have churned themselves or their desire is to turn themselves into a jet fighter.01:24:57.819 --> 01:25:01.936


You're like, yeah, that's great, but you know, we have this saying, options equal confusion.01:25:02.097 --> 01:25:07.045


And you get in a cockpit of a jet fighter, you don't know what any of those buttons mean.01:25:07.064 --> 01:25:16.998


You know, you don't have any, you're like, I should just, you know, of course, for the folks who went through the bike to the car to the jet fighter transition, we all know we made those transitions.01:25:17.059 --> 01:25:18.621


We learned how to fly that kind of thing.01:25:19.041 --> 01:25:24.930


But then you're bringing folks in who don't, and we got to, yeah, it's01:25:24.989 --> 01:25:25.069


hard.01:25:25.090 --> 01:25:25.449


It's hard.01:25:25.490 --> 01:25:26.070


It's01:25:26.110 --> 01:25:26.311


hard.01:25:27.533 --> 01:25:41.661


And As we start to wrap up, just because we talked about it, in Captivate, if you go into podcast settings and go to podcasting 2.0, the thing that makes the little dollar sign gizmo is called podcast funding.01:25:41.740 --> 01:25:45.505


And so, yeah, I can see I have for the school of podcasting, I have it set up for buy me a coffee.01:25:45.966 --> 01:25:52.051


If you're in Buzzsprout, you go to monetization, support the show link, and I can see mine is set up to go to Supercast.01:25:52.493 --> 01:25:57.278


And so if you don't have anything in that, the little dollar sign won't show up in Pocket Casts.01:25:57.377 --> 01:25:58.967


because that's what it's looking for.01:25:59.149 --> 01:26:00.738


But that's what's happening.01:26:01.020 --> 01:26:04.341


Jim, what is happening over at Home Gadget Geeks this week?01:26:04.738 --> 01:26:06.640


Yeah, I took the week off, which is kind of nice.01:26:06.720 --> 01:26:08.703


It's always good to get a week of rest.01:26:08.724 --> 01:26:09.985


This is my weekend of rest.01:26:10.426 --> 01:26:12.449


But Aaron Lawrence was on the show two weeks ago.01:26:12.510 --> 01:26:17.639


Again, I think we spent some time talking about e-bikes, which are getting super popular.01:26:17.679 --> 01:26:26.512


Again, speaking of a 2.0 product, I think there was a 1.0 version of e-bikes, and the current ones that are coming out are like 2.0, and they're super cool.01:26:26.552 --> 01:26:27.213


You can check it out.01:26:27.373 --> 01:26:30.219


It's available today, HomeGadgetGeeks.com.01:26:30.680 --> 01:26:38.796


Yeah, how can I take this– activity that's really healthy and great exercise and take all the exercise out of it yeah01:26:39.077 --> 01:26:45.608


so you are so right and they've gotten really good at it like you don't even need a pedal anymore it's a moped yeah basically what they01:26:45.847 --> 01:27:19.931


did yeah i love my moped growing up on the school of podcasting i was all ready to do my episode about how to run your podcast as a business and then somebody emailed me they said hey i just submitted the question of the month i hope it's not too late so I'll see you next time.01:27:23.265 --> 01:27:24.346


It's free publicity.01:27:24.386 --> 01:27:26.649


And everybody's like, how can I get publicity for my show?01:27:27.070 --> 01:27:28.292


Answer the question of the month.01:27:28.552 --> 01:27:32.457


If nothing else, you get a backlink to your show, and that helps your SEO.01:27:32.577 --> 01:27:33.958


So check that out.01:27:34.399 --> 01:27:35.421


Thanks to the chat room.01:27:35.680 --> 01:27:41.247


We're here every Saturday, 1030 Eastern, askthepodcastcoach.com slash live.01:27:41.368 --> 01:27:42.789


Always fun to hang out with you peeps.01:27:43.451 --> 01:27:47.496


And we will be here next week with another fun-filled episode of Ask the Podcast Coach.01:27:47.515 --> 01:27:48.457


Ask the Podcast Coach