Jim's New Mac Mini With an M4 Chip

Dave Jackson: 0:15

Ask the Podcast Coach for November 23rd 2024. Let's get ready to podcast. There it is. It's that music. That means it is Saturday morning. It's time for Ask the Podcast Coach, where you get your podcast questions answered live. I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from TheAverageGuytv. Jim, how's it going, buddy?

JIm Collison: 0:42

Greetings, dave. Happy Saturday morning to you. Fall and winter. We're on the edge of winter. Are you feeling it? It's like it's almost here, right.

Dave Jackson: 0:51

Yeah, we got a sprinkling of snow the last couple days and you wake up it's kind of like winter's warning shot. Hey, if you haven't dug the scraper out of your trunk, this would be a good time to do it. Yeah, that's, and I'm not. I don't know, I don't ski, so I don't hate snow. I just when it becomes hard to you know, like last night I was driving around and it was at night.

Dave Jackson: 1:15

I sound old when I say this but, I, don't like to drive in the dark when it's raining. But I don't like to drive in the dark when it's raining and now you don't know, because it was in the 30s here and I was like, oh, is that ice or is it? You know water and it just makes you. You know, you're like oh, here we go.

JIm Collison: 1:29

You know it's that time. You gotta be careful yeah you gotta be careful, but you know what's great on a cold winter's morning.

Dave Jackson: 1:36

Nothing better than a steaming hot cup of java.

Dave Jackson: 1:40

Oh yeah, yeah. And that, of course, is brought to you by our good friend, mark over at podcastbrandingco. And the beautiful thing about Mark is a he's a podcaster. B he is an award-winning graphic artist. But C he lives and swims in podcasting.

Dave Jackson: 2:01

So you go to Fiverr and somebody might give you a piece of artwork that's rectangle, because you said, hey, I need a piece of artwork by podcast. They don't know what the specs are. They don't know that it's supposed to be up to 3,000 by 3,000 and under 500 kilobytes. You're going to get the wrong piece of artwork because you're using the wrong person. And the other thing is you're going to look pretty, like really pretty, or really awesome or really cool, or whatever you're looking for. Remember, they're going to see you before they hear you and Mark is going to take care of you. He's going to sit down with you one-on-one. You're not going to get that from some guy on Fiverr or some other graphic artist. So when you are ready to look good, well, again, mark Dacotes over at podcastbrandingco is the only place that you want to go. Say it with me again podcastbrandingco.

JIm Collison: 2:59

And, of course, big thanks to our good friend, dan Lefebvre, over there, based on a true story, based on a truestorypodcastcom. And you know, dave, during the holidays, this is the time you try new podcasts, right? You need something new. You're traveling, you're on the road, you're doing something different. This would be a great one to try. If you need something new, casablan a great one to try. If you need something new, casablanca we talked about that last week, out there and available right now. If you need a new podcast to listen, to check out Dan. He's a great guy, sponsored for a long time, has a great mug. Check it out today, based on a true story podcastcom. Dan, thanks for your sponsorship.

Dave Jackson: 3:37

And Jim is running through a bunch of new stuff today and we'll just jump into the toys. I was very happy. I will piggyback on yours, but what's going on in the land of Jim this morning?

JIm Collison: 3:50

Well, brand new. So the M4 came in as Apple does. They overpromised, no, they underpromised and overdelivered. It was supposed to be here Thursday, got here Monday, which is kind of nice. So just from a specs perspective, I got the Apple Mac Mini M4, their newest version of it, 32 gigs of RAM on that. I did upgrade that to get that. I kept the same hard drive size as I had on my M1, which is a half a terabyte, 512. And it's got a new neural processor. I haven't messed with that part yet. So I still got some work to do. But set it up tuesday, did some sound checks on wednesday, did a podcast on thursday, here with you guys today it's actually sitting. So the m1s on the desk, the m4 is sitting on right on top of it.

JIm Collison: 4:37

Completely different profile, right? I mean the M1 was like a flat pancake, the M4 is more like Intel Nook. It's a little thicker, it's more like a really thick cheeseburger. So it's kind of what I'm. It's got some. It's all USB-C. There's no USB-A ports on the thing. So if you're an old USB-A guy, like my camera and my audio device, those are still all kind of the traditional I shouldn't say traditional, but the old school a ports you're going to need. It's got some usb c or thunderbolt 4 ports in it. Check out the specs. You know you can go to applecom check them out now. I'm reasonably priced, working pretty well.

JIm Collison: 5:18

But whenever, dave, whenever you change anything like this, you can see the box up here. By the way, if you want to put it up in the screenshot whenever you change something like this. And you got to go through. Yeah, there you go. Then you got to go through all of that. You can see the old box. There's the old box below it and the new box on top. Very cool, yeah, you got to kind of go through and set all the presets.

JIm Collison: 5:38

The setup was actually really easy. You know, if you get a new iphone or I think even android does this you put your old phone down and you put your new phone next to it and you say I have a new phone and all the stuff just transfers over to it. Now, super cool. Okay, not like that with the mac, but I was able to. I just took the time machine back up, plugged it it in. Oh, probably an hour and a half of setting that back up, all my apps were there. Handbrake worked, exact. All the presets were there. It worked exactly like I expected it to. Opened up, I do some editing in iMovie because it's just easy. Everything was there. That worked out really well. All the apps that I had purchased just came over and were just there, of course, because that came from the Time Machine backup.

JIm Collison: 6:24

Setting up a new PC you don't get the opportunity to. I mean, you got to still log into your browser, you got to use a password manager, you got to log into that. So there is some setup on some of those kinds of things. But so far so good. Up on some of those kinds of things. But so far so good. I'm just kind of working out the kinks and making sure that. You know you gotta I the I traded the old one in so it's gonna go back on monday, right? So you gotta kind of make sure you got everything off the old one. But a good upgrade, dave, I think, to go from the m1 to the m4, good upgrade, probably out $800 for it, something like that.

Dave Jackson: 7:01

If you need ports, I have the from CalDigit. I have one of these and it has three USB-As. What else do? We got back here Four, Three Thunderbolts and a Thunderbolt slash, usb 4. So these are all. I don't know if you can see the ports back there, but I got these because I have one of these already and I was running out of ports and I was like, okay, maybe I can do this and unplug some of this stuff and plug it into this one, and so I got that.

Dave Jackson: 7:34

But I was in the Apple store and I went in there to buy this, the mouse, because the nice thing if you now this is of course you pay the Apple tax on this to get an Apple mouse, but my Mac Mini tied right into it so it didn't take up a port. So that was kind of cool. And while I was there, I have the new. It's new, oh nice, new to me. I walked in I said, hey, I know your, your latest watch, whatever it is, the 10 or the something. Blah, blah, blah, because I, when I told them what my watch was, they're like oh wow, that still works. You know, kind of it was old, like a three or a four.

Dave Jackson: 8:11

Whatever the watch was, I have a four yeah, I think that's what I had, and I said it's to the point where I have to charge this during the day now, and sometimes to. If I'm going to stay up late, I have to charge it, like at dinnertime too, and I go, what's? I said I don't need to check my heart rate, I don't need to, I've fallen and I get. I'm like I just need it to. Basically, I love that I can double authenticate on it. I love the fact that I can pause and change the volume, especially when I'm riding my bike to podcasts. Pause and change the volume, especially when I'm riding my bike to podcasts.

Dave Jackson: 8:39

I go I really don't use half the watch stuff and they're like, oh, you need an SE and it was I don't know 200 and something. I'm like now we're talking Like it's weird, because you kind of go, hey, that's cheap, and I'm like it's still $200. But anyway, and then they gave me 50 bucks for my old watch because it was in really good shape. So, oh, nice, yeah, but I don't use the sleep thingy because I've got my aura ring which is now going to be on my finger. It was charging, so yeah, so I, I am.

Dave Jackson: 9:06

It's just one of those things where I am officially an apple fanboy. Now I will just and and I was thinking about it and it is, it's a cliche, and of course, until it's not, but it is kind of like you just plug it in and it works. Because the guy at the Apple store was amazing. He's oh, go into the watch, unpair it, and now just basically go back and pair it. You point it at the watch and somehow this magical thing happens on the watch screen and then your watch is like pairing, and then it's hey, do you want to restore your watch from the backup? And you're like okay, and they're like poof, and you're done. And I was like all right.

JIm Collison: 9:45

Well, they've made that stuff very easy. Yeah, they have made it very easy. Am I coming out of speakers? Dave, on your side, do you know on?

Dave Jackson: 9:53

no, I can turn down.

JIm Collison: 9:54

My headphones are right now oh, I'm just getting a little. I just get a little echo back on that and I think if I get my mic closer.

Dave Jackson: 10:01

Yeah, we are. We should be the same volume. You're a little louder than I am. I see I saw somebody mentioned that early show somebody had said that earlier.

JIm Collison: 10:08

I did notice when I ran, when I rendered the video last night I guess I did that it was significantly faster too. I mean the m1 was a huge improvement on video rendering. And then, of course, the M4 is a I wouldn't say gigantic, it's large. I mean I didn't time it. I'd maybe say half the time. Now, that's not scientific, but in my podcast processing workflow I get that going, so I do the video edit, I get that going, you know, so you do I do the video edit, I get that going, and while that's going I just jump over and do something else. So it's not like I'm sitting there staring at it waiting to finish, to get it done. I've loaded the audio over to the transcription services already. Those are running to get the bits that I need. Then you know I have, I have a phonic. Do the show notes for me.

JIm Collison: 11:01

I grab the short description from Auphonic's transcript, throw that in the Patreon account, because I give my Patreon listeners early access to the full show. But the description I put in there. I don't want to spend a lot of time going through all of the processes. I don't want to spend a lot of time thinking about writing that. So I go 100% AI on that description, just grab it. I don't think my Patreon people are reading it anyway. So there's a description in there, so they have some ideas and send it over to them. So, yeah, I mean, I think it'll put me in the next generation of equipment from Apple.

JIm Collison: 11:40

Here's the real question, though, dave, and I'll ask the. I asked my audience this on Thursday. The originally the M1 sat on. I have a little rack that sits off of the desk so I put it on the rack, so I don't ever see it. It's kind of hidden out of the way. You never see it. The hard drive, the backup's over there. Now, this is smaller. It's got a significantly smaller footprint. It's taller. Oh, by the way big controversy the power button on the M4 is underneath. It's on the back and it's underneath. You have to kind of unless you have super skinny fingers if you're going to hit the power button, power button. You got to lift up your mac to reach the power button in the back. Big controversy in the mac world. People are losing their minds over this.

Dave Jackson: 12:27

In fact, that's oddly yeah it's.

JIm Collison: 12:31

It is kind of weird. A buddy of mine makes gadget things with a cnc and he's already made a pedestal for it that has a cutout for the power button so you can easily reach it. Dave mccabe is his name. I'll throw the link in the so you can see this. Or he created a stand so you can have it sit upright so that the power button is reachable on the site. Pretty great, I'll throw those links in the chat here in just a few minutes. But so should I put it out of sight and put it back in the rack? Or it's small enough. I could put it on my desk chat room or in the comments on YouTube. What should I do? Should I hide it away? Put it on the desk, Dave, I'll ask you that question. What's your preference?

Dave Jackson: 13:15

Mine is sitting on the desk and as I say this, I'm like you know, I've never. I think I've powered it down twice. No, exactly.

JIm Collison: 13:24

You never touch the power button.

Dave Jackson: 13:25

I never touch the and it's got my hub on top of it, and on top of the hub is a hard drive. So I have this little baby pyramid sitting here and if I think about it I never touch any of those things. So I could have just basically under my desk found some sort of little bracket to where I could slide it in there and never see it again, and I would get I don't know, you know however big a Mac mini is back on my desk Now I don't really. You guys have seen my desk. It's a mess. Right now. It's covered in empty boxes for some reason.

JIm Collison: 13:57

Quit trying to be Bandrew.

Dave Jackson: 13:59

That's it. Magic mouse. Yeah, so I don't know. Here's the magic thing about the magic mouse is I can take with two fingers, I can swipe left and right and it will do. If I have multiple pages open, it will do that. There are a couple other gestures you can do on it, because I'm like I asked the guy I go, look, your mouse is 99 bucks. I go, what does it do that a normal mouse doesn't do? And the Apple guy actually laughed because he's like I'm like, am I just paying the Apple tax? I go, look, I'm going to buy it anyway. I said so. You know there are a couple of things it does that you know you can't get on other things. So Randy says he purchased the Apple SE watch for his wife's birthday. There you go. Good to go, yeah.

JIm Collison: 14:47

Chris says he's always pulling things in and out and so it's the desk for him. I guess if you were plugging things or doing stuff with it, you'd want it close to you.

Dave Jackson: 14:57

Yeah, jeff does mention that because I was like, wait, where do you put the batteries in On the Magic Mouse? It's on the bottom and the cable they give you is USB-C to Lightning. And I'm like I don't have any USB-C things on my port. So I'm like, do I need another, you know? So what I bought was a power brick. So I'm like, do I need another? So what I bought was a power brick, a battery backup that has a USB-C connection so I can power this thing up. Hopefully the battery lasts a while.

Dave Jackson: 15:29

I need to remember now when I go to bed to turn off my mouse. I don't know how long that's going to go. Chris says I'm always pulling things in and out. Yeah, so that could be it, it depends. Jeff has a Satechi stand and hub for his Mac studio. I almost bought one of those. Also has an SSD enclosure. Almost bought one of those when I first got my Mac mini. Daniel says I actually have two mic, a Logitech MX this must be a different conversation Mac's Master 3S for Mac. It's Bluetooth as my normal mouse. So we're talking mouses or mices, and then I have a trackpad on my left that I use only for gestures. There you go. So we're set for hardware.

Dave Jackson: 16:14

The Black Friday sales have already started. Captivate I need to put this out someplace in public. Captivate has a deal right now that if you buy a year, you don't have to pay till March, so you basically get three months free. Heartbeat has that's my little community tool that I use Six months 30% off. Mailerlite is 33% off. I'll put these in the show notes, which doesn't do anything for the live people here. But let me maybe I do like the fact, although it's not working right now, that I can program in hey Magic Mouse use my right mouse button, but it's not working right now. I'm right clicking the heck out of my link here. Maybe that's a heartbeat thing, I don't know, but it's one of those things when it comes to black friday, you do kind of want to ask yourself do I really need this because I've bought stuff?

Dave Jackson: 17:06

oh yeah you know, like, every time I walk by and we're I think we talked about this last week when you walk by these giant tvs in walmart and they're like two, three hundred bucks when they used to be two, three thousand years ago, and I'm like, and then it just dawns on me, I'm like I don't know that I have a wall big enough in my living room for that thing, like it would take up, you know, 25% of my house. I'm just like, yeah, that's not going to work. Are you sharing a screen for something?

JIm Collison: 17:41

I am, yeah, I was going to show you that. Stand on the mini if you throw it up really quick.

Dave Jackson: 17:43

but that's not what we're looking for. Oh, here we go. Well, this looks like Etsy. I'm just going to drag it over, yeah that's fine.

JIm Collison: 17:50

So I had a buddy who builds these these are these stands and he sells them. He sells the sells them through Etsy. But you can. You can see here you got a vertical stand, little cut out there. I'm assuming that's a headphone jack. And then we talked about that power button.

JIm Collison: 18:06

Let me see if I can see that picture. There's a picture of it where it sits. See now how the power button is on the back. That's the bottom of it. So if you're setting it down on the bottom, that's what it looks like. And then this is the pedestal stand. So you can see here it just gets the Mac up off the desk and if you go around to the back, there's your down. Here there's the opening so you can get your finger in there to turn that on and off. I will have to admit, when I was monkeying around with converting and backing up and doing all that other stuff, I did hit that because I was lifting up the box to put a hdmi cable in or whatever, I did hit the power button twice. And on the mini, on the m1, I hit the power button a couple times as well. So you know they're small boxes, they're power buttons. You know I'm kind of used to them being on the front. Just to be honest, on a pc everything's on the front.

Dave Jackson: 19:05

Yeah, no kind of deal what's weird is on the roadcaster. I still hate the fact that a it's the micro mini sd card and it's on the back of it. But you know, I've had this thing for a couple years now. I can take that card and just go. I know exactly where it is. Insert sex joke here. But it's just one of those things where after a while you figure out where it is. Chris says but Dave, just imagine watching the Browns beat the Steelers in 10 inches of snow on an 85 inch. Here's the funny thing. I figured out I am magic. I didn't know I had this power. If I don't watch the game, the Browns will win, because I didn't even. I turned it on in the living room and it was in my office and I walked by at halftime. I'm like wait, we're winning. I'm like that's all right, there's plenty of time for the Browns to lose, because they always find a way and then they didn't. So my favorite was our quarterback, James and Winston something. He sounds like Thurston Howell His name is. He has two last names for names, but he's a big Jesus guy and you could ask him like well, what were you thinking when you threw that interception? And he'd be like the Lord gives me power for all things. Oh wow, it's going to snow tonight. I am, according to Ecclesiastes, like he answers everything in a verse and I'm like so the media has caught on to this because it makes for some very bizarre interviews. So they're all like get a mic on Jameson. So that's always fun. But yeah, the guy was pleased as punch because he's from Florida. He's like I'm going to play football in a football town in football weather and it was kind of crazy, but yeah. So I don't know about you, but I am already a little burnt out on my inbox just going crazy with stuff. And Black Friday isn't really officially until next week. So when that goes, yeah, Chris says Jameis, that's it. Jameis Winston. Audio clips are everything. Yeah, he's a very interesting dude, but that's it. Jameis Winston. Audio clips are everything. Yeah, he's a very interesting dude, but that's kind of the good thing. You want to stand out and go that route.

Dave Jackson: 21:03

I was looking for questions this morning. I think we just answered this a couple of weeks ago, but that's the way it works. On, Ask the Podcast Coach, how do y'all stay consistent, he says, with releasing episodes? Been running my podcast for three months now and, man, the weekly schedule is kicking my butt and I thought it would bring this up because we're talking about this week at the School of Podcasting, like when you start to get a little crispy Between my day job, editing, which takes forever, and trying to book guests who keep rescheduling. I'm struggling to stay consistent. Right there to me, I'm like okay, that is true, People reschedule, Start out thinking I can handle it all solo, but clearly need to change something. What's your system? Do you batch record? Do you hire an editor? Would love to hear what works for you, because right now I'm about to lose it. Jim, do you have a lot of people reschedule?

JIm Collison: 22:03

That's a good question. We do our scheduling a little bit different and so, no Once I mean rarely do I get a reschedule but we do a lot of upfront work on the scheduling to begin with. So I, if I'm going to book somebody this is on the Gallup side of things I will say, hey, let's get together for a call and I'm going to tell you what you're going to do. I'm going to tell you why you're on this thing and we're going to talk about what we're going to talk about. Then, if you agree to that, we will set a date and you're going to pick the date. So tell me what that is and we'll get it done. For most people that works perfectly fine.

JIm Collison: 22:42

Where I do find it to be a problem is a bigger I hate to say this publicly a bigger deal for the person who thinks they're a big deal, or the bigger deal they are, the more they reschedule, and it's just one of those. It's crazy that you know the really important I'm putting that in air quotes the really important popular people of the world. They'll triple and quadruple book things and then at the last minute be like oh yeah, yeah. Well, you know, howard can't make it because something else has come more, something else has come up. What it means is a more important thing than you has come up. Right, that's what that means. And now we need to move it and you don't have any choices. It's not like you can say we planned this thing, they're. They're not giving you that choice. There's no consideration that's given. They just say, yeah, we can't do this anymore. So that's kind of why I don't like doing high profile guests, because they're kind of a pain.

Dave Jackson: 23:39

They can't be. Yeah, they're busy.

JIm Collison: 23:41

Yeah, and I don't know if you get that much value out of it. Just to be honest. I mean, yeah, everybody wants to see this and that I'm not a big fan of popular people, but it just is so anyway. So that goes into it, but the way we do it we don't. But I get it. Listen, there's a lot of things to do. If you're going to do podcasting. It's like any other job. You got to be hungry all the time for it. You just have to, because what it really means is other things in your life have gotten more important, or you're struggling with prioritizing your podcast, and anytime there's lots I said this a couple weeks ago there's lots of hours in the day. I would probably say you're less busy than you think you are in that and you're choosing to do some other things because they're more fun than to really grind it out on your podcast. That's not a popular opinion, but I'm gonna say it. I just think they're. I think we waste a lot of time. I guess that's what I'm saying.

Dave Jackson: 24:40

Most of us waste a lot of time well, ashley carmen, I think, is her last name. She writes for bloom Bloomberg on the podcasting space and she did an article how maybe the podcast interview, like it's been done, like you, really, it's true, but in terms of how do you stay consistent? We'll be able to you know if it's your jam, because I know Jim is not a fan. But if you can do a solo show, no scheduling needed, all you need is content and a microphone and you are good to go. And then what we're talking about at the School of Podcasting is, in some cases, maybe you've added other things.

Dave Jackson: 25:21

Maybe now you're doing audiograms and this and that and YouTube, and you're like man, I can't keep up. All right, well, how were you doing when you were just audio? Well, it was okay, okay, well, then cut back on some of the stuff you added, or outsource it if you want to. And so Todd the gator says I started going live and it's amazing how much less editing you have to do. Yeah, it's either less editing or, in our case, more editing, because we don't know what we're going to say in on this show. We have an idea, we know where we're going to go, but it's not like I've practiced my answers here. So there's right, we, we talk like normal people talk on this show, and so there, but you choose you choose to do that, right.

JIm Collison: 26:07

I mean you wouldn't. I don't think you'd have to for what we do most weeks. There are some moments where you're like, okay, yeah, but I don't think this show should require that much editing for you to do. And I'm a big believer in live too. This is a battle I have at work sometimes as we go live, and then, well, there's only 10 people there and I'm like that's not why we do it. We do live because it makes for better interviews. I think guests are better when they know they're live. I think people, it tightens people up a little bit. I think they get a little bit sharper when they know that it's live. Maybe the problem with you and me is we don't get that those same nerves anymore with this group because it's the same 35 people every single week. You know we're pretty comfortable with them, but I think live makes for better. I do. I believe that to be true.

Dave Jackson: 26:54

Yeah, and one of the people that was kind of talking about it and I don't think he'd care if I bring it up here is Ralph. He's usually in the chat room from AskRalphPodcastcom. He's done a daily video show for a year and I was like dude, that's a lot. And it was funny as we kind of talked about it. In the end we brought up something that you don't see, but it's definitely there, and that is, if you've been doing a podcast for a year or even a month and you're only doing weekly, when you do something over and over, you get better at it, and so he's probably better at telling stories. He's probably better at you know what I mean All these other things of just creating content and putting it out. I know when, anytime I'm ever asked to do some sort of improv, like somebody is like, hey, Jackson, get up there and do that, and I'm like what you know? So you are better at that. And I think the other one is just because we work in technology is I think we're better at not sweating the small stuff, because there are times when we're like wait, it did Well, hold on. You know, like we've had times when I forgot to press record and I'm like, all right, well, I'll just use the YouTube audio. And, yes, it's not going to be as good, but is it listenable, Absolutely, you know, and you're like all right, that's not going to be as good, but is it listenable, Absolutely, you know, and you're like, all right, that's good enough, It'll work. So I think that's definitely a skill, that, just again, because you get to use that skill more than you want to, but you do. And in the end, Ralph was well and I. It's fun, he enjoys doing it. And I'm like well, why would you stop yourself from doing something you enjoy, Unless because he's doing a daily show, it's? I always say, if it's hurting you physically, whether it's, you know, the mental stress, or you've decided I'll sleep when I'm dead, that's never a good answer. Don't do that. Or if you're, you know, friends and family are like daddy, will you take me? No, daddy's got a podcast. No, that's not a good thing, because they're only little for a little bit of time. I'm like that's when you cut back. But if you're not hurting your health or your relationships and you're having fun, why would you stop doing something fun? And in the end, that's what Ralph's like yeah, I do kind of enjoy this. I'm like there you go. So yeah, it's, and it is your show.

Dave Jackson: 29:05

If you want to change anything about your show, realize some people are going to be happy about that, whatever it is, and some people are like, oh, you don't do that segment about where you talk to your mom or you don't do like whatever it is, and so you know some people are going to like it and some people won't. So Jodi says what she does with her interviews is she does a 60 minute episode. They're split into two. So when she interviews somebody she's getting two episodes out of it. So that's great use of the time. They were talking about Black Friday. I'm going to do this, Jeff, when I get off the call today. If I can remember, Jeff C says he had a spot in his last email and he said if you want to opt in to any Black Black Friday updates, you know, click here to get on probably some sort of separate list or whatever, and he was surprised at the number of people who did so as much as we, because if you were on last year's list, you're definitely going to get this year's list plus any other new things that you've signed up for Tim said I have a coupon for AppSumo because I've been a customer for a year or two.

Dave Jackson: 30:13

Yep, I got that as well. Any suggestions for software that can help me with project management? The thing I use, well A, it's not an AppSumo. I've been using Motion. I don't remember it's not motioncom, Probably, if you Google like motion, maybe ai, because they say it's a virtual assistant. It is pretty handy, it gets. At times the screen gets a little if you have a lot of stuff, which is what I did.

Dave Jackson: 30:42

I just put in everything I wanted to do and it was interesting. I took my sister voting and my sister had not prepped at all and it took her about 45 minutes to vote and I was sitting there and, rather than getting upset or frustrated, I just looked at motion in my phone and it was like one of the things on my to-do list was listen to audio book and I was like, oh, I can do that in line, click and off we go. So it's pretty handy. It is not cheap. It's 30 something a month, unless you go yearly. So I'm praying they have a Black Friday deal because I've been using it.

Dave Jackson: 31:15

But the tool I use for and it depends on what you want your CRM to do is. I wanted something to keep all the notes about people, so students of the School of Podcasting or I have them categorized. They're either students, they're associates, which are their podcast consultants and vendors, and so that way I can see what I said to them the last time I did that. And the app I use for that and this is its real name is Less Annoying CRM, and it's because almost every CRM do I have a quick link for this Less annoying.

Dave Jackson: 31:54

No, you got to type right, Maybe I don't. Yes, I do. Here we go Supportthisshowcom slash. Less annoying CRM, I guess, is my link. Anyway, every CRM wants to put people in funnels and it's very sales related, which makes sense. That's what a lot of them for. That's not what I need. So if you're just looking for something to you know, keep track of people and what they said, then that's my favorite and it's 15 bucks a month. If you don't have a team, if it's just you, that's that. So, Jim, do you have anything for keeping track of people or projects, or?

JIm Collison: 32:38

Yeah, I think Monday is a tool, it's a service. But I think Monday's.

Dave Jackson: 32:58

Is it Monday? I think it's just called Monday. It's a project management tool. I've seen some. I don't I haven't used it. I can't recommend it from that standpoint, but I know some folks who have. You know, don't over-edit. Better to sound like you sound in person. Get better at succinct, being live. Yeah, ralph is in the chat room, says he likes his live show, dan from Based on a True Story podcast. If I know a podcast is recorded live, I don't expect as much editing. I don't even mention they record it live, though If they don't mention that they record it live, I expect it to be edited more. Maybe we need to do the laverne and shirley you know as the recording live audience shamil shabazz. Yeah, yeah, are we laverne and shirley?

JIm Collison: 33:35

is that what you're saying? I've never, you're laverne, then for sure. I could never, and I'm surely.

Dave Jackson: 33:41

Has anyone ever tried milk and Pepsi? That sounds like the most.

JIm Collison: 33:44

Yeah, it's been a thousand years since I've seen that, since I've seen that show.

Dave Jackson: 33:51

Daniel says I'm burning so much to get the audacity to podcast rolling again. I've been so focused on pod-dagement, pod-dagement. Yeah, I'm making up new words, pod-gagement, new words, podgagement. And another important thing called being a dad. Yeah, there again. When your podcast is costing you your relationships, that's when it's time to do that. By the way, podgagement is Thursday. We recorded I think it was Thursday. Yeah, we recorded a new episode of the Future Podcast.

Dave Jackson: 34:17

There's some really cool things coming down the pike at podcast. So if you're a person that was into Chartable and we can't really find a good replacement and you're dying to know, am I number 118 or number 21? I can't go to bed until I know where I am on the charts. That is coming in podgagement. So what else is going here in the chat room? Ralph says I was letting the survey results get to my head and also my financial analysis of costs, and said well, financial analysis, ralph, comes pretty natural to you, so that's a norm instead of just seeing it as my mission, my mission field and a hobby that I enjoy. Yeah, I've never had somebody go. So you ride your bike every Sunday and they go. Yeah, you making any money at that. I've never had anybody ask me that, but yet if you say you have a podcast, people want to know if you're getting that. You know sweet podcast money. Are you the next Joe Rogan? Daily Sports History?

Dave Jackson: 35:06

I started out with seven days a week. If I had a nickel for every person, that started off well. I started seven days a week. Then kids happened Again. I love kids, but they are the arch nemesis to podcasting. And now, monday through Friday and I'm having more success and less stress. That right, there is what you're looking for. It's your show. You can change it to fit your life. Yeah, because what are they going to do? Not pay you anymore, that's it. I'm not going to listen to your free podcast. So, yeah, it's yours. Do whatever you want.

Dave Jackson: 35:37

A lot of people make a living on curating deals on the internet. There's a value in saving people time and money and also realize I think I mentioned this last week there was this blonde actress and you would recognize her if you saw her, but I don't know her name. But she's on a podcast and it's a comedy podcast and she mentioned how their job is to be not boring but it's not political, it's just very light entertainment to stop you from falling asleep. That's about as much and she goes. Some people need that. They just want something simple. To help them, calgon, take me away and help them eliminate that.

Dave Jackson: 36:17

What's going on? Let's see. We got hosting. Captivate is excellent. If you go to theschoolofpodcastingcom right now, I think it's my next to the last blog. In fact, it's probably going to be my next episode.

Dave Jackson: 36:28

I spent a lot of time looking into media hosts and you know Daniel and I use Captivate for the show we do together, the future podcasting. We love how Captivate supports the Podcasting 2.0 features and if you're into Podcasting 2.0, then you got to throw in Blueberry and I did hear the latest episode of Podcasting 2.0. And I've mentioned on this show that a lot of that streaming Satoshi thing was based on this thing called Albi, and Albi has basically changed their business model and just can't do what they used to do. And they are looking into now tapping into the Strike app, which is another financial kind of app, and that's sounding promising. But everybody in that space is a little bummed that we went pretty deep in a direction the whole time, going, hey, isn't this going to be centralized? Isn't the whole point to be not centralized? This sure looks like it's centralized, and we did it anyway. And then that one thing kind of went yeah, we're not doing this anymore. And we all went. Oh yeah, chef Robert says I've just launched 17 self-paced lessons with eight simple recipes, called the Happy Diabetic Cooking Academy. Looking for ideas to promote, I would start a podcast. That would be my first one, which he's already got. He's got the happy diabetic Newsletters are good.

Dave Jackson: 37:47

Did I talk about builds in the last episode, or UTMs? I think I did. If you go to let me show you what, we'll just do this one, say it again. Just say it again. People didn't listen. Yeah, people don't listen. Where is my screen share? Here we go, all right.

Dave Jackson: 38:04

So I have, first of all, I used text expander, so I type in hashtag build and it takes me to use fathomcom slash UTM dash builder. So if I was sending people to ask the podcast coach, I would say, okay, here's where I want you to go. So there's a field that says your base URL, which means where do you want to send people? So I go, hey, askthepodcastcoachcom. And maybe the source is a newsletter. So I go newsletter and then some of this stuff I'm just going to skip, but the campaign maybe.

Dave Jackson: 38:32

I did a newsletter about media hosts. So I type in media hosts so I kind of know which newsletter sent people here. And then there are all sorts of things you can use here if you're doing keywords or whatever or wherever the link is maybe. But usually I just use one or two. Usually it's the link, it's show notes or newsletter or app or in some cases, chapters. If I've put a special link in a chapter and then I come down here and go copy and all this stuff has question marks and it doesn't mess with anything.

Dave Jackson: 39:06

But when you then go into your stats now I use Fathom stats because they're ridiculously easy to understand I can come down to the bottom and just after doing this for a week now again, I'm not getting a ton of stuff, but at least I know where things are coming. So I can see that I got 12 people from an article I did about what are replacements for blog talk radio, hence the BTR podcast host. I had 13 people come from that article that I just mentioned, and this is the one that always drives me nuts. In this month I've had three people come to my show from my signature. Now, that's not a lot, but it took once to put my link in my signature, my email, and every month I have people coming to my website from my signature in my email address. If you do not have your website address in your signature, that is so low hanging fruit. And then here I've got 17 people from Facebook, linkedin, my signature, again, substack and Threads. So just by and I've it just takes. That's why I make that link now, so I can always go to that link and do it. It takes two seconds, this one, so email, linkedin and a post. So I need to get maybe a little more consistent with what I'm naming these things.

Dave Jackson: 40:20

And yeah, I had three people from my episode on duck pin bowling and so, if you're wondering what is working, does it make any sense to post on threads? Does it make any sense to post on such and such? Well, there's one way, and I think we talked it's urchin tracking something, whatever UTM starts for, and I literally just in the last two weeks, started. Every time I go to Twitter I'm like, oh wait, hold on, let's go back and put some of that UTM chocolatey goodness in there and see what happens. And it's just given me an idea of well, should I be posting on Twitter. I don't know. I haven't seen a single hit from that. So you know, maybe that's I'm on Twitter.

Dave Jackson: 41:00

Here's a novel idea. Apparently, people have forgotten this and I still call it Twitter and probably will call it Twitter. I know it's X, but I'm old. So there is a feature on there. Elon did not get rid of it. It's called blocking people. So if there are people over there saying things you don't like, maybe instead of leaving, maybe just block them, and that way we all don't end up with 30 social platforms that we have to post on. So, oh well, johnny doesn't like so, and so because they said booger, so I gotta go over to blue sky, and then I go to go over to threads, because you know cheryl doesn't like and I'm gonna just block people. Geez, louise to me. I'm just like, but and from? Have you heard what's going on with Blue Sky now?

JIm Collison: 42:20

Well, it's growing, you mean.

Dave Jackson: 42:21

Well, it's growing because everybody is. You know, the Max Exodus are like well, elon is a poopy butt, so I'm going to Blue Sky, yeah, well, now everybody is following them All the trolls. Do you think that's going to stop a troll? So there's either A there's trolls have followed them and B more people are reporting things to be pulled down because in some cases that audience is a little more sensitive to words and they don't believe in the sticks and stones.

JIm Collison: 42:52

And look, you believe with whatever you want to believe. But you know, listen, stop it, people, stop it, stop it. I love your god, dude, if I have to come back there, if I have to stop this car and come back there stop it, dude.

Dave Jackson: 43:06

I love your, I love. Did you do this in ai?

JIm Collison: 43:10

this liver and shirley. Yeah, liver and shirley. And then someone had me do Welcome Back, cotter.

Dave Jackson: 43:15

Mr Cotter, oh my God, back when John Travolta talked like this For the audio folks.

JIm Collison: 43:23

There we were talking Laverne and Shirley and somebody in chat said something about that.

Dave Jackson: 43:27

I asked.

JIm Collison: 43:29

AI, hey, would you write a song for Dave Jackson and I for Ask the Podcast Coach to the tune of Laverne and Shirley and they what's the Podcast Coach to the tune of Laverne and Shirley?

Dave Jackson: 43:40

And so what's the original tune on that? Come True, yeah Making.

JIm Collison: 43:43

Our Dreams Come True. And then someone said, how about Welcome Back Cotter? And I said okay, so we have the first chorus, pre-chorus and chorus or first verse. Anyways, the gimmick tree and gadgetry of chat gbt, I'm not sure I mean it's fun. I listen, I had some folks wanted to do poems in it and yeah, I guess I don't know, there's so many other smart things I can do. Yeah, you know rewriting lyrics, for I mean it's a good party trick, but I don't know if it's.

Dave Jackson: 44:15

And Daniel J Lewis says the mass letter exodus, get it All right, I like it. He's here all week Speaking of AI. This came to us via our good friend, craig over at AI Goes to College and if I do this, there we go. It's lexpage and so you can see where this is where I started that article and what's kind of cool about it is if I can get some of these 80 million windows from Ecamm out of my way. Over here you can ask for title ideas. It's basically again like everything is. It's got some sort of GPT kind of technology going on, but you can have these checks and you can have it check for grammar, brevity, cliches and, by the way, apparently I am the cliche king. When I hit that, it almost brought the whole site down, I think.

Dave Jackson: 45:14

Passive voice, confidence citation. So confidence would be like I think it's this. They're going to be like well, do you or do you not? Here's what's interesting. It's free and they keep adding more and more stuff to it. So it's. Could I do this in ChatGPT? Sure, absolutely, this is free, and then, if you want to upgrade, there are a few other features that it will check, but I was pretty impressed because it's meant to do one thing right, like you're not going to ask this thing what's the best microphone under a hundred bucks? This is, and they even have a mode on it where you can tell it to. It's like focus mode and it turns like everything off. There is an ask Lex option where you can say okay, based on what I've written, could I do? And you can ask it this way. So it's 12 bucks a month if you pay, but the free version is what I did this in and Craig had talked about it and I came over here and this is where I just kept going and going on.

Dave Jackson: 46:06

What is a media host and what does it do? Because I was like we always kind of go what's the best media host? And we always go. Well, whoever Captivate Libsyn, blueberry, buzzsprout, whoever your favorite is and I was like, but it always, because it's a podcast question, comes back to it depends. And so I thought, well, instead of saying here's who I like, let's explain what a media host does, because the fun thing is so many of them say, oh, sign up with us and we will help you get your show in Apple and Spotify and iHeart and blah, blah, blah, and we give you statistics. And that's kind of like me going hi, I'm Dave, I'll be your waiter tonight and I'll be taking your order and bringing your food. And I'm like, yeah, that's what a waiter does. You know what I mean. So when they're like, hey, we will give you stats, duh.

Dave Jackson: 46:55

But I get into what is dynamic content and some of the cool things that Buzzsprout does and Blueberry has, like the vid to pod feature and Captivate has a lot of cool stuff in it. I'm just like here's what these features do. What do you want your web host to do? Because some people don't even know what dynamic stuff is. And then I'm like, well, how do you plan on if they want to make money with your podcast? And again, you don't have to, but I'll always ask you know, somewhere down the road, I want to make money with this.

Dave Jackson: 47:26

Okay, well, let's talk about that. How's that? Well, you know I could see doing coaching or webinars. I'm like, okay, well, you could do dynamic stuff for that to promote your webinars. And you're like, oh, I never even thought about that. So it's just one of those things to think about.

Dave Jackson: 47:39

But if you want to play with it, it's free. And that's the only thing that had me worried about is wait a minute, because I just did a 2,000-character article for free and it was actually pretty cool. It's not that expensive, but I could see where people go. Ah, you can do this in GPT, for you know you're paying your 20 bucks. Why pay an extra 12 for this? So right now I'm just on the free plan. But it's another example of when you give good content on your podcast, whatever your show is, and people test your knowledge. So, like right now, I just said, hey, this Lex thing is pretty cool, it's very simple and click a button and it checks stuff for you. So that's what Craig said to me. I went over and went. You know what he's right. So when Craig says something else, I'm going to go. That guy seems to know what he's talking about. He was right last time. Here's a great example Jim, did you happen to watch the Mike Tyson fight yet?

JIm Collison: 48:37

No, I haven't Just clips, just clips on.

Dave Jackson: 48:39

YouTube. Well, the fun thing was there was a lot of buildup and I did a whole episode on why people watch that thing. Because we don't know what's going to happen next and Mike is very unpredicted. But in the end, if you think about it, the actual content you know. So if Jake Paul had another fight and now he's fighting whatever Santa Claus or somebody that you're like, wait, you're going to beat up another old man. But if Jake Paul had another fight and it was something I don't know that I would buy a ticket because his content. Yes, there was a great buildup, great marketing, all sorts of stuff, but in the end the actual content was pretty meh. In the end I kind of liked it. I thought it ended in a classy way, but I don't know that I would watch another Jake Paul fight because in the end the actual content was like all right, this is not what I wanted. I didn't know where it was going to go, so I can't really complain, but in the end it wasn't that entertaining. Once you got to round two, you're like oh, I see where this is going to go, and so when you deliver, it's your content that makes people come back and it builds that trust. So I trust Craig from AI Goes to College.

Dave Jackson: 49:51

I'm not sure I'm going to trust Jake Paul, especially when it comes to the boxing stuff, and that's where I think people get confused. If they go. Well, if I try something new, nobody's you know what. If I, you know cheese off somebody. Well, you know usually. Here's a good question for you, jim when you read a book, how many chapters have to be meh before you don't finish it? Are you a kind of person that always finishes the? My dad would finish every book, even if he hated every page of it.

JIm Collison: 50:19

I'm like really yeah, I don't get. I don't like reading to begin with, that's not one of my favorite things. So but yeah, I mean, I, if it's, if I'm in the first chapter and it's not holding me, I'm kind of done it. It's fast, it's fast. Listen videos are even faster. You know, if I go to a movie and it's bad, well, I drove out there, I paid the ticket, I got popcorn. I'm going to probably sit through a bad movie. But YouTube, I mean I've seen a few where they've started and they're three seconds in. I'm like, yeah, I'm not interested in this. I know where this is going.

Dave Jackson: 50:59

Well, that goes back to. They always say well, humans don't have, you know, they have a very short attention span, and I totally disagree with that. I think our meter for recognizing things that are going to waste our time has grown exponentially. I was in a, I went to the movies. I bought this pass now where I can see as many movies as I want in a month. And so the guy that was in Succession, macaulay Culkin's brother, who unfortunately, in my head will always be Macaulay Culkin's brother I forget what his actual name is, kieran, maybe something loved him on Succession and the guy that played Zuckerberg in the one Facebook movie. So two actors that I liked, but in the end.

Dave Jackson: 51:43

So I go to see this movie and it is about two cousins, one is introverted, one is extroverted, whose grandmother has died, and they go to Poland to see her house. That's the premise. So you're thinking and Poland to see her house, right, that's the premise. So you're thinking, and the hijinks ensues, right, I am 40 minutes into this movie and nothing has changed. They've made it to Poland, things have had a couple little wrinkles, but there's no big transition. And I remember thinking and this is where the book Storyworthy, it ruins you for movies because I know there's going to be a transition. And I remember thinking and this is where the book Storyworthy, it ruins you. For movies because I know there's going to be a transition, I know there's going to be something happening.

Dave Jackson: 52:22

And they had one little oh, you didn't know that moment and it wasn't worth sitting in a movie for 90 minutes and I was like, wow, there was no story there. They went to Poland and then they came home, the end and you're like what? So I knew about 40 minutes in. I'm like, okay, here comes the big reveal, here's the big oh, what's going to happen next? And there wasn't any. And I was like, oh, okay, like at one point they missed their whatever get off the train here thing. They missed their stop. And I was like, oh, here we go, hi, jinx. No, they caught up right on the next train.

Dave Jackson: 53:05

I was like, ah, so yeah, I think we're better at identifying not great content, because here's my thing when they go oh, we all have shorter, it's getting shorter. We only have four milliseconds of attention span now, mike. Then why do we have the word binge? Why does the word binge exist? Because I just binged the Diplomat on Netflix and at the end of every episode and it makes me mad. But the last, and it's like the last 15 seconds, something will happen that you're like oh, now I got to watch the next episode. So, and in every episode there's something that comes along and you're like, oh, what's going to happen next? Ooh, there's a big reveal, blah, blah, blah.

Dave Jackson: 53:42

So story is always important in some way. Dan says to Jim's point the amount we invest into something can determine how long we endure it. Yep, that's true. Clicking play on YouTube isn't as much as an investment is buying a movie ticket. Yeah, I mean, did anybody watch? Wasn't there a part two to tiger king? Wasn't there like a follow-up or something? I hope, I hope not.

Dave Jackson: 54:06

Part one was bad, yeah, but I remember the first one, thinking why am I watching this? Because at first you're like well, everybody was talking about it. But there comes a part where you're like oh, what was the one thing I just kept watching? Oh, it's always sunny in Philadelphia and you'll either love that show or you will not. It's very weird. It's very strange. It's dark. I love it, but after about I think there's, let's say, there's seven seasons.

Dave Jackson: 54:30

I'm five seasons in and I realized that you could just name this show Crazy People Yelling at Each Other, because every episode it's crazy people yelling at each other. And I was like I am five seasons in, I'm going to watch, I have to do the gauntlet, I'm going to make it through, because I don't know if that show's still on, but it's been going on forever and it just gets weirder and darker. And I was just like, okay, here's another episode of somebody being really weird. And you know, but I had five seasons in. So you know, if you've seen the Godfather, then you got to watch Godfather 2. And then halfway through Godfather 3, you're like this isn't very good. And you're like, yeah, I got to watch it though. Yeah, that's a great point, dan, I like that. Yeah, justin Blackett says linking forward to the next episode is so important.

Dave Jackson: 55:20

For that reason, I wish I could do this. I wish I knew what my next episode was. My buddy, harry Duran, over at Podcast Junkies, does this brilliantly and every time he does it I go I should be doing that, and that is. He will start off like hey, welcome to podcast. If I did my Harry Duran, hey, welcome to Podcast Junkies. I'm Harry Duran, so glad that you're here.

Dave Jackson: 55:44

And he will say if you missed the last episode, we had a brilliant conversation with Jim Collison talking about home gadget geeks and robo vacuums. Today we're talking with so-and-so about such and such, and then at the end of the show he'll go hey, thank you so much for listening. In our next episode we're going to be talking with so-and-so about such and such. So in one episode you've heard about three different episodes, so that if you want to follow the show, just go to his website and click on follow. And I was like that is so easy to do if you know what the next episode is. And I can never figure out what the next episode is. I always have four ideas and I don't know until it's Sunday after church that I go. Okay, what am I talking about today?

JIm Collison: 56:20

You could, though, dave. I mean you could change your process to say, hey, okay, so we're in November. Right, so you could say, okay, before December starts, I'm going to brainstorm four weekly ideas for December. Right, you could have those out there Now. Could you change them? Sure, you could still change them, but you could that little extra step of pre-planning. Listen, you just choose, because the environment is so dynamic and sometimes people feel like, man, I don't want to lock myself into four weeks of advanced stuff. Yeah, so it's not right or wrong, it's just how you choose to do the planning. You could easily plan out all of December and have that available. I also feel like Harry's recording in a room where someone's sleeping and he doesn't want to wake them up. Have you ever? Okay, I'm going to talk to you like this, because I think they're going to wake up. Maybe that's it. Don't wake up. Don't say anything, though. Wake up.

Dave Jackson: 57:21

I always love. I think James Cridland did one from a plane even maybe, and he was like flying over New Auckland this is pod news and I was like what it's like? Wow, it's kind of cool.

JIm Collison: 57:34

Are you in a place? Are you hiding from someone Is?

Dave Jackson: 57:36

someone chasing you. They're in the bathroom. I'm locked in here. This is pod news.

JIm Collison: 57:41

Yeah.

Dave Jackson: 57:44

The newsletter is better. So, yeah, exactly. Randy says the topic can get me to click, yep, but the content can't keep me unless the people or the person delivering are likable. And I find myself going back to people. I enjoy them even if I'm not that interested in the topic. Yep, they come for the content, they stay for the host, so be likable, doggone. It. When we're going to take a quick break, when we come back, is oh, it's not a question, we'll hear from Ralph, our good buddy, ralph from AskRalphPodcastcom. But the one thing is my awesome supporters you can see them by going to askthepodcastcoachcom slash, awesome. And there we go.

Dave Jackson: 58:25

The show is brought to you by the School of Podcasting, where you have unlimited coaching. I'm having a blast. We had somebody sign up and every day this guy sends me a question and every day I send him an answer. I'm like. You can send me more than one, he's nope, just one a day. I've got a few, I'm like. Or you can join me via Zoom Nope, I'm good. So it's really handy, especially if you're across the pond. We have a lot of tools to do that. So check that out. Use the coupon code COACH when you sign up and remember you have a 30-day money-back guarantee and we use PodPage. Stay tuned for that and we are live streaming right now with Ecamm. Check the show notes. It's an.

Dave Jackson: 59:11

Ecamm was almost going to say something that I can't talk about. Not about Black Friday deals, because I can't talk about that. That would be wrong, but I like Ecamm. Yes, I'm glad I caught myself because it's not the 29th yet. If you need more Jim Collison and who doesn't doggone it, go over to either ask the partner, go to homegadgetgeekscom or theaverageguytv Both doors, two ways, that's right. Two, two ways to get hold of Jim Carlson. How is that even possible? And is it time? Come on, mouse, I'm clicking right on the go button. Yes, so it's time for the wheel. Oh names. Will it be Ross Brand? Will it be? There is Craig from AI Goes to College. Or Randy Black from Bible Bites, shane from Spyberry, jody from Audio Marketing. Well, let's click that wheel and see who wins. Round and round it goes. Survey says is it is? Oh man, look at that, it's. Ask ralph. Holy cow, I thought that was glenn. Ask ralph, find him at ask ralph it's thick, it's thick.

Dave Jackson: 1:00:19

Ask ralph. Askralphpodcastcom, it is not only finances, but finances from a Christian perspective. Check him out, askralphpodcastcom. And you know, hey, if there we go, if this show saved you time, if it saved you money, did we save you a headache? Did we maybe make you laugh, cry, think, groan, educate or entertain? Well then, you can be an awesome supporter. Go over to askthepodcastcoachcom, slash awesome and everything you want it to do. It's a great choice.

Dave Jackson: 1:01:03

And then I found Zendler. So I moved to Zendler and, to make a long story short, I switched to their free plan on Podia. Rather than make everybody unsubscribe and then resubscribe, I'm like, no, just keep them over there. It worked. And they sent me an email that said hey, we're closing down our free plan, blah, blah, blah. And no, they said they're making changes to the free plan. Well, the change was we're killing it. And so they killed it.

Dave Jackson: 1:01:26

And the one day I woke up and had about I don't know 15 to 20 people that used to pay me money, that weren't. And I was like, oh, hey, yeah. So it's been a fun little. Hey, I need you to resubscribe or I'm going to have to kick you out of the school of podcasting. Well, it was weird because they were in the school of podcasting, because over here I just added them but their payment was in the old system, so they had access but they weren't paying. And that's been just a lovely experience too. A always read the whole email and also maybe check your spam folder every now and then, because it had the word free and it went right to my spam folder. I was like I just woke up and I was like, why did everybody leave? So, yeah, so, going back to speaking of Ralph, here's my pro. That's funny because I said we were going to talk to him after the break and yeah, there you go.

Dave Jackson: 1:02:15

Here's my provocative question for today. It seems the word podcast is going out of style. Should we all just start calling our creation shows so we fit on all platforms? Sure, why not? I've said that all along when people were like, ah, it's not, don't say podcast because it's confusing, and yada, yada, yada. And then there are other people like it's been podcasting since 2005. Deal with it, it's a podcast, it's your show, call it whatever you want. But yeah, I've always said you know, if we're going to call it anything, call it show, because everybody knows what a show is. Some people don't know what a podcast is. Some people used to call it it's like a radio show on the internet. But if you say that today, anybody under 30 is going to go, what's a radio show? You know? But I think we all know what a show is. That same thing on YouTube. I still think people on YouTube should say welcome to the show, because it's not a podcast and I could put on my curmudgeon hat, but we'll save that for another time.

JIm Collison: 1:03:14

If you want to get Dave Jackson fired up.

Dave Jackson: 1:03:17

Just ask me what a podcast.

JIm Collison: 1:03:20

How do I get my podcast on YouTube?

Dave Jackson: 1:03:26

Yeah, yeah's, it is what it is, josey go ahead.

JIm Collison: 1:03:28

Let me weigh in on that one real quick. I don't. I, I guess I agree with you in the sense that we should just call it what it needs to be called for it to be successful in the medium it is in, and and not necessarily fight. I personally don't see a trend away from the term podcast, but maybe there is. There are some circles where I think you still want to use the word podcast. I think there's other times you may want to call it a show, brand it. This is a branding exercise, right? So brand it whatever you need to make sure the people in that space understand what you're trying to do there.

JIm Collison: 1:04:07

Don't worry about the nomenclature from. Is it right or not, or do people agree on it or not. That doesn't matter, to be honest. What matters is that you're reaching your audience in the place that they're at. They understand what you're trying to give them. That's all that really matters.

JIm Collison: 1:04:23

It doesn't matter if a whole bunch of podcasting gurus say it works or it doesn't work right. What matters is what's working for you. I can't, and I get it. Listen. There's great podcasting advice out there. I'm not saying don't listen to anybody because I want you to listen to us or I want you to listen to Dave Jackson. But you've got to. You've got to really think hard and work hard in that space to make sure you understand that the audience, how the audience understands it. And it's too simple to just say, oh, it's just a, call it a podcast everywhere. Well, maybe I mean, but probably not. You got to think through. We tend to oversimplify everything and then we want to. You know, we want to put all that information in a little tiny box and so we're comfortable with it, and so it's not that way. Right, it's not that way. Branded in a way that people need to, that the people listening to it. It makes sense to them.

Dave Jackson: 1:05:24

Well, this is what trips my trigger. From Pod News, this just came out In the US, youtube is the service used most often to listen to podcasts. According to Edison Research, 31% of weekly podcast listeners age 13 plus choose YouTube as the service they use to most listen to podcasts. Spotify is 27% and Apple is 15. And the only reason I go well, that stat's a piece of crap now is because there are definitely people that whatever age group is listening to, that are YouTubers and they're not podcasters. So that's the stat that I go yeah, I don't, you know, not that every YouTuber is not a podcast, but there are plenty over there that are just YouTubers. And we asked the audience what do you think it is? And they said podcast.

Dave Jackson: 1:06:13

To which I say well, I think I'm a male model. So here you go, I'm a male model, and you go no, dave, you're not. I'm like okay, well, I think I have this piece of wood with wheels on it. It's called a skateboard. I don't think it's a skateboard, I think it's a car, because a car is what gets you to point A, to point B and sometimes back, and that's what this skateboard does. So my skateboard is a car and I go no, dave, that's a skateboard. So the whole like well, the audience thinks it's this, so that's what it is. I'm like no, you need to educate your audience. That's a but. In the end, though, the reason I usually don't die on this hill is because I kind of don't care, except for that one thing we just saw. When I see this, I go no, not going to read that report anymore, because it's skewed. It entirely accurate and, in the end, does it really matter?

JIm Collison: 1:07:01

So well, if you have a really good listen, if you have a really good beat on your audience, if you really, if you spend time talking to them, if you spend time knowing them, if you spend time working with them, you know, you know what they want, you know what they need, you know what you need to say. I mean, ralph just came back and says he has clients who don't understand the name podcast. Great, you know that. Then it moved on me. Where'd it go? But when I tell them I have a show on YouTube, they say, oh, yeah, I check that out all the time. Awesome, so now you know. To them you say show, but if there's others who want to say podcast, you tell them it's a podcast. Like, use the words, use the brand words or the brand terms that matter to them.

JIm Collison: 1:07:49

Yeah, it's more work for you, for sure to figure out each time. You're like, okay, who am I speaking to? But, knowing your audience, and if you're spending time with them, you'll know what they. And if, listen, you come across somebody and you're like, oh, my podcast. And they go podcast, and you go go, you know my, oh, you must watch it on youtube. Okay, boom, you're done and then move forward with what the conversation is. Don't try not to get too hung up on that. So I think that key is know your audience, know who you're speaking to and they'll know. I mean, guys, we have to do this and we have to do this across generations. We have to do this across generations. We have to do this across continents, as people say. I mean, certainly in the UK there are different words and terms for things than we say here in the.

JIm Collison: 1:08:29

United States. So, yeah, we got to get past that and use the right words. You know, use the right words. When you say pants in the UK, that means something different than when you say pants in the United States. So don't tell them you've lost your pants, because they'll laugh at you as they did with me in Sesame.

Dave Jackson: 1:08:54

Nice. Daniel J Lewis. I can't trust Edison Research anymore since they corrupted their surveys. And then Justin Blackett is saying what can Apple do to regain the podcast market, to which Randy says have they really lost it? They're still the largest listening platform and the key word here to podcasts True podcast, based on an RSS feed to media hosts. And Daniel says Apple's main competition is Spotify. I think Apple could boost the share. What I don't understand? They used to have a tab You'd go on a podcast. It would be like do you want to watch video or do you want to listen to audio? And we're going back a decade and then when YouTube kind of took over, apple just went eh, we'll just focus on the audio stuff. And so people think podcasts are just audio, but they can be video. And that's where things get messy. Christopher Nessie says I'm teaching a college course and the final project is a single podcast episode. Many of the students talk about the podcast they watch, not the podcast they listen to. Yeah, different demographics.

JIm Collison: 1:09:53

Know your audience, friends Know your audience, know who you're talking to.

Dave Jackson: 1:09:56

And then Justin's hoping that Apple would lean into some of the 2.0 features. I think we'd all have one, which is transcripts, and let's see. Yeah, daniel says the audacity to make a show just doesn't sound it doesn't sound right.

JIm Collison: 1:10:11

It would if we didn't know the word podcast. The one I'm struggling right now with is subscribe and follow, because they all, everybody changed for a thousand years. We said subscribe, hey, make sure you subscribe, make sure you subscribe. Everybody's changing to follow and I don't like that, but that's what it is. I have some of the marketing interns that come in and I the other day we were saying okay, make sure you tell them to subscribe. And they looked at me and they're like isn't it follow? And I'm like I think it's. And we had to go look it up and it's definitely follow. And so do those words matter? I think they do. I think getting them right is important at that point. So I've struggled with that changeover and I just got to get it it's follow. Now that's what we do.

Dave Jackson: 1:10:55

That changed when Apple added the ability to do private podcasts that you charge for, where you don't get any of the customer information, because they're not your customer. They're Apple's customer, and that's why I don't use that service. And everybody wants to know, especially Craig wait, you lost your pants. I lost my pants, Sounds like a kid's game. Hey everybody, look, santa brought you under the tree. It's hey, I lost my pants, yay. Bobby lost his pants, jimmy lost his pants, sissy lost her pants, yeah. So it's like biscuits and cookies.

JIm Collison: 1:11:33

Those are two things that are different.

Dave Jackson: 1:11:34

Right, biscuits and cookies yeah, chips, chips and fries. Yeah, stag is a deer bonnet, is the hood of the car. So, all those crazy UK people. A lot of it has to do with phones. Jody says what phones people are using Android or Apple, it's whatever the default on the phone. Yeah, that's true, that's yeah, and that's where sometimes Craig said it earlier and then we complicate things, no sure?

JIm Collison: 1:12:03

Complicate or overthink. Maybe that's the same thing, right? We spend time making things simpler, then we make them too simple, and then maybe we start overcomplicating them. I don't know. Who knows? Yeah, who knows? Wait a minute. We invented English in America, didn't we? Aren't we the ones who? Why are those people in the UK thinking they have something to say about the English language?

Dave Jackson: 1:12:31

We invented it, yeah, well, here's I. Always I'm fascinated by language, I really am. I love the silence there on your part.

Dave Jackson: 1:12:38

That was great, but I'm fascinated. What the hell is he talking about? Well, I always wonder, you know, if you go to the UK you've got all sorts of. There's difference between an Irish accent and a Scottish accent, and then the Cockney and the you know, and I was wondering, like, where did the Southern accent in America, like, why do people talk like this? I don't know, they just that's the way they sound. You know, you're done. Where did that come from? You know it's weird, you know. So I just find language in generally just fascinating.

JIm Collison: 1:13:08

It is great. It is, yeah, it is. The study of language is great and I have a I've got an editor at work who is really good with the English language and I'm finding, the more I work with him then I actually just check things with him all the time, like I'll be saying something and I'll say a word that I didn't necessarily you know. I'm wondering did I say that right? Is that the right context? And if life just came with an editor all the time when you know you're speaking and it's someone who would quietly whisper in your ear, that's not the right word. Yeah, you, you would. Oh, wait a minute, let me correct that. So, but that has.

JIm Collison: 1:13:43

I think that's been helping my grammar and it has been helping my spoken word by knowing, by being critical about some of the words that I am saying, and I don't think that's a bad exercise, dave, and we speak what you mentioned, you being the cliche machine and oh my gosh, listen, if you are, I am not far behind you because I cliche all the time, and so it is just one of those, you know. I think that's one of those things we can review ourselves as we speak and say I might want to say that less. However, that being said, there are mannerisms of things that we use that make us. So don't wipe out everything you know, don't become a robot. So I don't know, maybe I'm saying, maybe I'm overcomplicating it or making it too simple.

Dave Jackson: 1:14:36

Well, and a lot of it is. I think just how you were raised, where you grew up Like I am amazed at how often I use the word dude. Oh, dude, it's just part of my. That's in the top 20 of words I use. And then you get into weird things, like me and my brother are, and we don't even think about it, we just do it. We have weird words because they're funny for normal things. Let's go get some vittles instead of food. We will both say vittles because my sister-in-law's you both had do this thing. She's never, never noticed it. But you guys substitute weird words for things that people would just say food and you're like let's go get some grub. And so you always do these weird and I'm like I don't know, it's just, we always.

JIm Collison: 1:15:23

Just what you do, you know so I said ciao, because of the military. Yeah, I said, let's get some chow, yeah, that's what they call it.

Dave Jackson: 1:15:31

So yeah, you just you know my growing up, a group about five friends of my friends and my brother did the same thing with him. You had your own Morse code, kind of Ours, somehow revolved around and it's not even a word. We just made it up shoom. It became a greeting. We'd be like hey shoom, and then that became ma shoom because we needed something to say and it was just like we're, you know whatever.

JIm Collison: 1:15:57

11, 12, you're in that nerdy phase, sure sure, and you're just that nerdy phase Sure and you're just okay and my mom would just go look.

Dave Jackson: 1:16:02

They're in the nerdy phase now. Todd the Gator says I've been using the new survey feature on pod page and creating a drawing for one before the holidays. Yeah, it's a great idea. I love it. Yeah, I'm all about the survey. The thing I found out, the joys of WordPress. I could not find it. I have pretty links and then I have a redirect link and I cannot find what controls schoolofpodcastingcom slash survey. So it directs to a page where I was previously talking about a survey back in 2015, and I could not figure out how to redirect whatever is redirecting my redirect behind the scenes in WordPress. So I was just like well, since that's where people are going when they go to schoolofpodcastingcom slash survey, I'm going to have a big giant button that says click here to take the 2024 survey. It was very frustrating. I was like so that's always fun.

JIm Collison: 1:16:59

I'm going to use. I need to use PodPage more. Like there's so many good things, I mean I'm paying for it. Yeah, why would I not? I mean I it I paid because I want the forward and yeah, I like the microphone feedback and. But he's added so many cool things to it, like the survey. Why am I not using that thing? And so I need to go well, one is maybe I don't have the right plan, but I am paying for some of it. I need to go well. One is maybe I don't have the right plan, but I am paying for some of it. I need to go out there and use PodPage a little bit more.

Dave Jackson: 1:17:29

Yeah, it's super simple. If you let me log in, if you go into, I want to say connect, because we have a couple of different menus that you can go into. As he's typing frantically behind the scenes, trying to make it look like he's not typing behind the scenes, as he's trying to get caught up. If we share my screen. You know it's so funny because there's a button right in front of me that says screen. Why I go, wait, how do I share my screen again, I don't know. Maybe click on the button that says screen. So if I'm going to guess under connect and yeah, down here, listener survey. And so all you do is you say I want a new listener survey in the upper right-hand corner and so I might as well make one here for ask the podcast coach. So I'll call it ask the podcast coach 2024. And wow, there are so many windows from Ecamm. I'm like get out of my way. And so it says hey, this is currently closed and I could come down here and say I would like to turn this on. So that's done. And then I come up here and like what am I turning on? Well, and I wish we, I would like to see this change. We turn on all the questions. I think it would be better to have them all turned off.

Dave Jackson: 1:18:42

But it's like how often do you listen? How long have you been listening? Sure, how did you discover? That's definitely one I want to know. How soon do you typically listen to an episode? I kind of don't care. How often would you like the episodes to come out? Don't really care, because we're not changing, we're weekly. Do you think each episode of Ask the Podcast Coach should be longer, shorter or the same length? Again, maybe leave that one on, because we're always 90 minutes. Do you follow the show? Sure, in general, do you think Ask the Podcast Coach is getting better, worse or staying the same? Sure, what was your favorite episode? Nah, because nobody's going to remember that. What was your least favorite episode or guest? Now and I'm going to turn this off because I know down here, all these ones about least favorite is covered in there is there anything else you'd like to mention? So that's where I'm looking for. Hey, that thing with the, you know, whatever. What platforms do you typically listen to? I can get that from my media host.

JIm Collison: 1:19:37

Don't need it, thanks yeah, but you can't tie it. If you get it it here, you can tie it all together. Yeah, right, yeah.

Dave Jackson: 1:19:44

Which of the following places do you ever listen? So, at the home, at work, in the car? Sure. Which of the following do you ever do while listening? Sure, don't really care, but okay, in general, what topics do you enjoy listening to on podcasts? Sure, besides Ask the Podcast Coach, how many other podcasts do you listen to? I want to know that. What other podcasts do you listen to? That's great, because you can then network with those people. What's your favorite podcast? One would think, if you're asking on the Ask the Podcast Coach and maybe not again, could give you a place. What services are you on? Does this have Blue Sky? It does not have Blue Sky. Oh, this have blue sky? It does not have blue sky.

JIm Collison: 1:20:24

Oh, I'll have to tell brandon. The world is on fire. We're not listing blue sky and they just invent that thing? Yes, isn't that new?

Dave Jackson: 1:20:28

I like this one. How old are you? As opposed to a date range. Which gender are you? Which of the following best describes you? What? How much money do you make? What's the highest level of education? That's typical and then custom. What custom questions should we ask jim?

JIm Collison: 1:20:43

who do you like better, dave or jim?

Dave Jackson: 1:20:48

who do you like better? Dave oops, I might have spelled it dave or jim. How about this one? Uh, who was your favorite guest co-host? Oh, that's a good one, yeah. Yeah, I think it's about it, cause again, if you have too many questions, it's a long survey.

JIm Collison: 1:21:11

It's already a long.

Dave Jackson: 1:21:12

Yeah, I'm going to say talking to the survey guy working for Gallup, he's probably, yeah, we should. We probably should have quit about 10 questions ago. So if you go to ask the podcastodcastcoachcom slash survey, the survey you've requested has been deleted? No, it hasn't. That's not good, hold on. Did I click? Oh, I didn't finish out the rest of it. I can send people to thing. I can say hey, thanks so much, which it's doing. If I wanted to give them a file, I could do that. We don't have a response. I just want to make sure we're yep, okay and everything's been saved. Let me go to the bottom and click save. Please don't embarrass me, that would be bad. Plus, okay, you guys ready, drum roll, please. No, what's am I? Is it going to the right? Hold on, ask the podcast coachcom. I wonder if this this is because I'm Dave from pod page.

JIm Collison: 1:22:04

Or did you do a survey already with that same name?

Dave Jackson: 1:22:07

Ah, that's what it is. I have it. That's tell him what he's won. I guarantee you when I go in here.

JIm Collison: 1:22:13

Yeah, when I go into settings and short links.

Dave Jackson: 1:22:17

I'm going to cause it's pointing at Google docs and I'm like, what, there it is. Look, tell him what he's won. Yeah, there you go, because I'm like, I'm here to tell you, yeah.

JIm Collison: 1:22:30

Well, that also answers my question.

Dave Jackson: 1:22:32

If somebody wants to do this, so yes, delete that. Now. Let's go back to askthepodcastcoachcom, because I was like wait, what Survey. See how long it took. There we go, and I have a typo in the name so I can fix that too, but it looks very much type form. Let's askthepodcastcoachcom slash survey, right? Yep, so if you have any ideas or comments, it's now live in the next week or over the weeks. Comments it's now live in the next week or over the weeks. I don't know how long I'm going to leave it up, but we will go and look at that. I have run out of room on my hard drive. That's interesting. I just got that note On your Mac On my Mac. That's because I have a lot of pod page videos that I put on my hard drive, so I need to. They're on YouTube now. I need to throw those in backblaze and go to town.

JIm Collison: 1:23:22

You know a couple things on surveys before we wrap here. One is and, by the way, I work for gallup, but I'm not a survey expert, okay, I just. There's a few things I've learned doing this. So one one we mentioned shorter is better, yeah. Two, dave, I wanted to highlight you said something in this that's super, super important. You were like you read the question and then you're like I'm not going to change and so you didn't ask the question. It was like frequency, well, we're not going to do this. We could ask the question, but we're not going to change. Don't ask the question.

JIm Collison: 1:23:59

I know it sounds pretty basic. There are folks who are like, oh, I want to get a whole bunch of data for data's sake. And one, if you ask too many questions, people in there. I would rather ask four surveys a year that are short than one survey a year that is super long. You'll get more up-to-date information and then really think about the topics that you want to change in what you're doing and then kind of hone it down to that.

JIm Collison: 1:24:35

I kind of, if thinking from a Gallup perspective, I'd love to be able to get a set of standard questions that I ask all the time that has some measurements to them, some engagement measurements you know to them, and then measure them over time. So I can say am I engaging my customers more or less? And I never thought about that in the terms of what are some standard questions I could ask. I mean, I'll think about that, some standard questions I could ask to help with that engagement over time. That's really where it becomes key. Just knowing the answers are one thing, but knowing them and then knowing some trends on them and having action items around them is super important.

Dave Jackson: 1:25:12

Yeah, and most of those questions came from the book the Audience is Listening, a little guide to building a big podcast by Tom Webster. And yeah, jim, I cannot. You said something that's I want to hit that so hard. Do not ask your audience for their opinion if you're not going to do anything with it. They used to drive me nuts and, like you said, they'll never answer a survey. And you're right. What if we'd put that question out and they said we don't need to ask the podcast coach on a weekly basis? How about every other week? I'm not going to know that. I doubt they would answer that, but you never know. And yeah, so good insights, sir Jim, well done.

JIm Collison: 1:25:49

Yes, thank you.

Dave Jackson: 1:25:51

So what is coming up on Home Gadget Geeks?

JIm Collison: 1:25:55

Yeah, so I spent some time with me. I did a solo even though you said I don't like doing solo, that's not my preferred method but I spent some time kind of updating the community. We've had a lot of things, I've had a lot of things going on recently and so I thought it'd just be a good idea to get them all caught up. So me getting caught up a little bit on the M4. You want to hear that it's not available yet, but it will be available a little bit later today for those listening live out at HomeGadgetGeekscom.

Dave Jackson: 1:26:24

Yeah, I know, when I just switched from my PC to the M1 Mac Mini, camtasia was way speedier on, you know so, but my PC was pretty old. On the School of Podcasting, I think I am going to take that article on Media Hosts. I'm going to dig a little deeper, even though I dug pretty deep already just to go into that just to. It's one of those things I've talked about before. But this is where we talk about approaching it from a different angle. So I'm going to go with the here are the features, and then I'm probably going to make a spreadsheet that might be a giveaway kind of lead magnet where, like here are the features, here are the media hosts, and then add who has the most, kind of make it easier, because it's the way it is now, but you're kind of like it's not easy to consume data. So I think, as I'm sitting here pondering it, I'm like so, thanks to the chat room, thanks to Mark over at podcastbrandingco and Dan over at basedonatruestorypodcastcom Don't forget, the show is brought to you by theschoolofpodcastingcom, don't forget, the show is brought to you by the school of podcastingcom. Use the coupon code coach when you sign up for either a monthly or yearly subscription. And if you're wondering, is Dave going to have a black Friday deal? Nope, don't do that. I did that two years and two years went. Yep, not going to do it anymore and maybe we'll talk about that next week. But speaking of next week, everybody have a good Thanksgiving.

Dave Jackson: 1:27:41

We will be back next Saturday with another episode of Ask the Podcast Coach. Come on, yeah, you know what it is, I bet because I've got that message it's. You know your local recording is done. You know what I bet it is. I bet I have a ton, because when this makes videos, it makes a video for you and for me separately. So I need to go into the Ecamm folder and probably whack a bunch of those because I'm like, how can I be out of it? I don't have a huge hard drive on this, but it's bigger than whatever standard was and I'm like, ah, it's the video. And then it dawned on me you know what I never delete is the Ecamm folder, so that will fix that. Speaking of that, let me hit stop.