How to Avoid Getting Screwed by Your Podcast Producer

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Ask the podcast coach for Feb. 1, 2025.

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Let's get ready to podcast.

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There it is. It's that music that means it's time for ask the podcast coach where you get your podcast questions answered live. I'm Dave Jackson from the school of podcasting Com. And joining me right over there is the 1 and only Jim Carlson from theaverageguy.tv. Jim, how's it going, buddy? Goodness, Dave.

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Happy Saturday morning to you. The only thing better is if today was the and it was Groundhog Day. Right. Then we could do the show over and over. Sometimes it kills that. Well, here's the fun thing. You know how I'm celebrating my sixtieth birthday? Yes. I will be celebrating it next week on Ask the Podcast Week.

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It's that's so that's next Saturday. Yes. I looked up. I'm like, wait.

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That means the is gonna be next Saturday. And I was like, oh, well, that's good. Because I don't wanna turn I I don't wanna turn 60.

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Birthday with my son. I should I should be able to remember that easier. So, like, that's a good that's a good clue right there. Happy birthday in advance.

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There you go. So I I saw it. I was like, oh, okay. Yeah. It's cool because I the Super Bowl is on the this year. Yeah. And my brother's like, there will be cake at the Super Bowl. And I'm like, alright. That's that's good to know. And It's the it's the Your birthday is the Right. Which is next Saturday. Yeah. Oh, you know what? Next Saturday You're gone. I'm out next Alright. Climb in the tower next Saturday. I forgot the you got you're doing a vertical mile. So we have this this event in Omaha. I did this years ago. Yeah. I remember. Oh, the stair thing? 40 flights. Yeah. 40 flights up, and I'll do it 11 times for a vertical mile next Saturday on your birthday. That's awesome. I can't I can't imagine doing it once, but 10 times? Yeah. 11 this time. Sounds good. Well, seriously, like, when you're going up the third time, is your brain just going, what are you doing? Yes. Yes. Yeah. That's amazing.

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We've done two, three hour workouts to get ready for this. So it's not like you're you know, we put the time in. Hey. He's in the barn, as they say. So we get so next week, what? You'll have to man, I hate feel bad about abandoning you on your birthday. I'm sorry. No. It's alright, man. It's, again, it's really in the end, it's really no big deal. It's just weird that, like, 50 didn't bother me. 50 5 didn't bother me. 60 is like It's a big number.

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Yeah. It's a big number, Dan. You know? It's a big I'm right behind you.

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I'm right behind you. Because in my head, and I I mean, literally from the day I was born, I've been 23 in my head. Like, when I was 5, I was 23 in my I remember my my mom asked me because I live a block and a half from my elementary school. And she says, well, don't you want me to walk you to school? And I go, mom, it's it's like right up the street. What are you talking about? So I've yeah. So it's Yeah. Generally, though. Generally, don't we look better than our parents did when they were our age now? I mean, you look at your pictures of your parents at 60. 60. They looked old. Yeah. It's And you're like, now maybe it's just perspective. Well, no. I I see pictures of my mom, and it's weird because I had headshots taken at Podfest. And that's not good. When you're like, oh, here I am in 2018, I think it was, maybe 2019, and here I am in 2025. And you're like, oh, there's some extra extra baggage. I got some luggage going on under the eyes. Yeah. The other thing is that that's a bad news about taking your picture at these events. You are sleep deprived.

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Yeah. It's like, let me get four hours sleep and then smile for the camera.

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That's maybe not the best plan, but, you know, Jeff says if there was pizza and bourbon at the top of, the flight of the stairs, I might be able to do it. Well, there you go. Maybe.

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It's like a marathon. It's like I've run a couple marathons too, and it's like running a marathon. It's that kind of about three and a half hours in the stairwell. So I'll be I'll be climbing as you're Yeah. On after flight. I'll be climbing for three hours next Saturday. Fun. Yeah. Well, you know you know what goes good with birthday cake? Yeah. That's right. A cup of coffee.

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Cup of coffee. And that coffee pour is brought to you by our good friend, Mark, over at, podcastbranding.co. If you're watching the video of this, you can see where you start to ask the podcast coach, the school of podcasting, podcast rodeo show, as well as podcast hot seat, and your podcast website. Now it's rebranded, by the way, to podcast website tips, and that will be featuring probably by Monday, the 1 and only Marc DeCote from podcastbranding.co. And he's made over 500 pieces of artwork for people. That's amazing. And, of course, he can also do your whole website or our lead magnet or anything that you need to look good if you wanna look professional. You know? It's it's so much every time I make my own artwork and then have somebody else do it, it's always like, oh, yeah. That's how mhmm. That's so much better. It's almost like like Mark is a living chat g p t where you just go, hey, make this better. And he does. And you can only make a first impression once. So when it comes time to looking good, there's only 1 place to go. And that is, of course, podcastbranding.co. And it's time Dave and Jim sent you.

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And, of course, a big thanks to Dan Lefebvre over there based on true story.

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Trace based on a truestorypodcast.com. Last week, we talked about Battle of the Bulge. No, it's not your weight loss challenge. It's 1945, If you're an enthusiast, Dan has got that out there for you now. It's available to listen to. Great stuff based on a true story. How much of it, how much of those movies there's a couple movies about it. How much of those are based on a true story? Check it out today, based on a truestorypodcast.com. And, Dan, thanks for your sponsorship. Yeah. We appreciate that. We're gonna start off today. Our first question, I basically saw this, and I was like, oh, man. Somebody is getting screwed by their, you know, in quotation marks, producer. And I was like, that's that's not good. And it's 1 of those things where Jim, when you started driving, did your parents make you, like, learn how to change a tire or anything like that? Oh, no. But we had driver's ed to do that. There you go. Yeah. It was a different day. Like, in those days, driver's ed was free.

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The school offered it. You didn't I paid to pay for for it for my kids. Right? So I had that advantage. Yeah. Yeah. We had a simulator. We went out to a flatbed truck, and you would watch a movie and pretend to steer the car.

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It was That sound was a little different in those days.

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I don't know how any of us survived. What was going on there? I was 16 and wild. It was it was Yeah. Those were the days. In theory, yes. You do see this now. So this person says, I've been podcasting I've been a podcast host of a very small niche show for a couple of years. Although small, I have a loyal following, Seems to really enjoy the content. I pay a producer to post the show each episode. Now we don't really know what that means. Is that edit in post or what whatever. But he says, I hear ads play on the show. So I suspect that he is collecting some something from the advertisers or or maybe not. They could be ads from the hosting platform that he uses. See right there.

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That's not good. Nonetheless, it's costing me money instead of making me money. Well, welcome to podcasting. I realize that I'm not going to get rich, but if there's an opportunity to make money instead of cost money, clearly, I would rather do that. And if I'm paying his fee as well as, pay a platform and have the opportunity opportunity to recoup some of those costs, I've considered trying to post it myself in the future. I have seen multiple podcast services online. Which service does everyone use? Ideally, I would like 1 that allows me to post on multiple sites. See, this is just somebody as well as potentially host several podcasts under the same membership fee. What are the pitfalls of venturing out on my own? Is it so easy a caveman can do it? I feel a % confident behind a microphone, and here's the part that drives me nuts, but struggling with the concept of posting it. Now it's not that bad, but there is something yep. We're gonna play the horns. And now it's time for a power rant. This guy's not that bad, but I I hate it when people limit their actions based on their thoughts. Like, look. I can't run a four minute mile. That's just physically not gonna happen right now. But when it's I'm I'm stopping myself from doing something because I don't like technology or technology doesn't like me, and this guy isn't quite so bad on that, but he's he's a little like, I usually have somebody else do this for me. And so number 1, if I I saw this happen at Libsyn, and I would kinda yell at the the producer when the the producer signs you up for, you know, whoever your host is. So they're paying for the hosting, and you pay them. Well, guess what? You're an unpaid employee for that producer because they own the show because there are credit cards on it. At least that's how it was at Libsyn. And, you know, you to me, when I started driving, I had to learn how to change a tire and, you know, add some antifreeze, and I understood that the radiator was hot and learned how to change the oil, just the basic stuff. And so that's 1 of those where if you're a podcaster, even if you're having somebody else do it, I feel you should at least understand, and, again, from a 10000 foot overview, how a podcast works. Like, you upload your audio here. Your feed is the thing that everybody turns into. Because even there, he's like, how do I post it everywhere? And I'm like, you know, I don't know. It just to me, I just sound like this guy's getting taken for a ride. And sometimes, you know, most producers I know are fine, upstanding young people, but there are those people that prey on the uninformed, and those are the people that, and I just realized I never went back to the screen. There we go.

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That's okay. I took a nap. It's just 1 of those things that I've seen, and I go, you know, maybe you should know a little more. You don't have to understand what, you know, your bit rate is and your sample rate, but you should know the basic concepts of, like, Jim, are you that Gallup, like, you are the host, but are you also, you know, the are the producer that's uploading?

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You kinda do everything over, don't you? A little bit. A little bit. It depends on you know, I have a video editor, and I have a a actual editor writing, helping write the show notes and the transcripts and some of those pieces. I've got graphic design folks who do the album art and some of those kinds of things. But there are times when I, I mean, they're not podcasters, right? And so I have to kind of bring them along. The, the editor that I've had, I've had for a long time now six, seven years maybe we've been working together he knows what I like. He knows what we're trying to do. He knows the rhythm of things. He understands the concepts. Sorry, he's been doing it for a long time. But this last week, I picked up a new video editor who had never done our videos before. Well, it takes a little bit of transition time to say because I, my, the video editor I'd had for a long time too. And so we're, we're, but we're making a transition. So I had to give it, you have to give it some more time. Right? You have to do and I think this is where it breaks down just buying a producer. Because, yeah, anybody can take the audio and post it. That's easy. You could do that. But getting a producer who's trying to understand what you're trying to do and it depends all the work that the producer does but finding someone who's going to take the time to understand you and what you're trying to do and what you're, what's best for you, that takes, that takes some time. It takes a little time and a little bit of effort. I see why, though, there are, Dave, so many options when you think about, K, so I've made this audio content, and I have a transcript or I have some show notes or whatever. There are so many options. I mean, I have an equation that I like to quote all the time that, that options equal confusion. And because there are so many options, there are so many places to post it, there are so many things you can do with it. Some's free some's paid.

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For someone coming into podcasting kind of cold, it's, it's overwhelming. And you just kind of start thinking like, Okay, what Apple? And then for just try to figure out the Google infrastructure for a second. They don't even know what they're doing over there. Spotify has got all its own thing.

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Do I need these other services? What about AI? Do I what should I so I get, I get the complexity of it. I think when we're in it, and for most of the folks listening here are in it too, yeah, you have an advantage because you, you've, you've come along with it. For the I feel, I do feel bad for the new folks who are just now coming in, especially if they're coming in super cold. There is a lot to know. There is a and Dave, it's not so much what to do it's more of, What am I missing? Right? All these questions we get, it's always the fear of missing out. Have I missed something? Did I, am I doing my advertising right? Am I, are we, am I posting enough show notes? Am I using AI properly? It's, I think most of these questions are always about missing out on things.

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So I do, I think we should have a little bit, a little bit more sympathy or empathy for the new kind of podcasting podcasting.

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Just because they're, it's, it's, it is a big space. And for us in it, pretty easy. But there is a lot, there is a I mean, read James Cridland, right? I said it right, James Cridland. I'm finally figuring out who he is.

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Sorry, that's an inside joke. The just read his newsletter on a regular basis, and man, there are, there's a I read some of that stuff and have no idea where this, who this person was or where it's coming from or whatever. So anyways, I say all that to say, be kind not you, Dave, because you already are but be kind, be gentle with new new podcasters. There's a lot. There is a lot more to this than you think. Yeah. Tim says, as a producer, you know, he's basically educating his client on what he's doing. You know, keep him in the loop. Step Tim says, back in the day, she was on the podcast Hot Seat. That's a service that I offer over at podcast hot seat, and she says now that she's been there, you know, she's basically editing her own stuff now. And then I think Ralph Ralph chimed in there from askRalphpodcast.com that, you know, he he edits his own stuff. He has people that do that, but he he understands how.

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He's not doing it now. He has a whole team now because Ralph's doing a daily video show. And god bless you. That makes me tired just saying that. But it's 1 of those things that, you know, wait a minute. Randy says James Cridland's brother is Elton John.

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Is an Elton John impersonator. Is that for real?

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Yeah. No. I don't know. Yeah. I don't even know who James Cridland is.

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I'm still trying to figure that 1. Stephanie says I get James Cridland and Danny Brown confused. Boy, if you hear him talk, you don't. Because James has that, you know, lovely British accent, you know, or Australian.

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Excuse me. And Danny is, like, a % hardcore Scottish. And but but he's he's got the best Scottish because it's super thick, but not like Brad Pitt in Trainspotting to where you can't understand him. It's just it's like, oh, and you know me. I love a a good accent. Brad says Brad Miller from cancerandcomedy.com and many other things. I produce for 2 other pastors, and it helps so much that we know the players and the environment in which we talk about. Yeah. You gotta know the different pieces parts.

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Just, a, they're always changing and, you know, b, you know, it's just nice to it's and it's hard to keep up. If you're an awesome supporter, I sent out a video this, basically, today, this morning. I played with Refonic because Danny Brown, speaking of Danny Brown, mentioned it on his one minute podcasting tips. And he had mentioned it that you can actually see other people's audiences. And that's 1 of those things that I kinda get if I wanted to sponsor a show, but that has I I just yeah. I smell a slippery slope there that you could spend a lot of times thank you very much, Rich Graham. I said Trainspotting. The movie is Snatch. And it's just fun to say Snatch, but don't giggle. See? Jim's giggling. Don't do that. Yeah. But he talked about Refonic, and you can go in. And I looked at it and then looked at my stats and then looked at what it said my stats were, and I was like, how dare you? It was they undercut me quite a bit even though I did you get hit at all by Apple getting, you know, back when they had that whole oh, man. Well, I mean, I did. Yes. I did. I did. But I I wasn't really counting at that point. So I didn't you know, you you see it, and then you're like, oh, okay. Well, this is this is the haircut. Right? Well, that's the thing. I don't remember the last time I checked my stats.

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I just remember, like, back in the heyday, you know, I was closing in. I was consistently getting over $2 2 grand, 2 thousand, and was approaching 3. And now it's like, you know, a thousand, 1,100, and I'm like, alright.

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Don't you know, it's not about having the big number. It's about having the right people listen, That whole nine years. But just Well, okay. It's fun when your ego kicks in. You know? The the hockey stick. What what gets what makes me think about that number is the hockey stick growth that we saw early. Was it real? Like, you kind of, you kind of wonder now, you know, the bots that we blame for a lot of the numbers, oftentimes, everyone Oh, it's the bots! The bots! Who are writing these bots? But anyways, these bots that are doing things, right? And we know they're out there. So we're always trying to block them. The early, early days, of course, the, maybe the bots weren't there because nobody, you know, hadn't figured that part out yet. But it does get me I think there was a period of time in these numbers where, for some of the early podcasters and early podcasters, I'm sorry to break your heart, but your numbers were super fake. Like they were, and not fake in the way that you intended them to be fake. They just weren't real. They weren't refined. Yeah. They weren't accurate. And you probably had way more listens than and I'm including myself in this. I mean, I've been doing this for fourteen years, right? So some of those early numbers, we can, we have a lot of pride around them.

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But I don't know if I'd be quoting, you know, 2011 or 2012 or 2013 numbers. I think I'd kind of just maybe cut those in half and go, those are probably the real listeners. Right? Type Yeah. 1 of the things that was fun when I worked at Libsyn is you could kinda go into the ugly back end. So I'm looking at the database, and there was this 1 screen that was, like, pre and post filtering, and it was almost triple. Like, I remember the I was like, wait.

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What? And I was, what's that number? They're like, well, that's how many that includes the bots. And I'm like, you're kidding me. And they're like, no. There are a lot of bots. They're like, this is why you know, that was, you know, a big job of somebody in the engineering was to constantly identify bots and block them because who knows why? I'm like, what's the business model there? But it's weird. Todd the gator says, I heard about a new feature at Apple coming. Yeah. Todd Cochran in true Todd Cochran fashion hinted that something's coming from Apple, but it to his credit did not say what it was. Usually, Todd will be like, well, it's not this, and it's not that, but it rhymes with crinkle stein or something. And you're like, wait. It's what? You know? So he didn't tell you, but he he did? You know, it was funny. I got interviewed by Todd this week for podcast insider. And you forget.

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Like, Todd wrote the first book on podcasting. Todd was the guy out there on the front line trying to herd the cats of podcasters together so we could get enough to get sponsors.

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Like, that guy I forgot about that. His he he had a he had a service going, right, where they were trying to combine you with you and you could Any you could opt into it, and then he would say, hey. I've got a sales opportunity with this or that and these things. Oh, yeah. I remember that. And he'd go to New York and try to drum up sponsors and Yeah. You know? And the thing was weird is there was a thing where if you responded within like, you could say, I will check my email every day, then you would get a deeper percentage of the ad because he'd said he would send out, hey. If you're a female fitness person, I have sponsors looking to advertise on your show, and they would get back to him in, like, I don't know, nine, ten days and be like, yeah. That was last week. Like, I need to know when I ask. You know? He's like, they're not sitting there going, well, maybe we'll do it in, you know, July 0. It's like, no. They wanna do it now. And so he would pay you more to check your email, and that's 1 of the reasons. I don't think he does that. Every now and then, something will come across, but it was a lot of work. He didn't make a whole lot of money and, you know, but he was 1 of the first. But Dave Mansueto, one of the founders of Lipson in his hall of fame speech, which I'm probably gonna play part of that on the school of podcasting, because you ever wonder where because Lipson is short for liberated syndication. Dave Mansueto put the the lib in liberated. I mean, he's so, like, you know, it's a unicorn. Get out there. No gatekeepers, you know, kind of stuff. It's great.

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And he referred to Todd as podcasting's Popeye because Todd will go out there and punch somebody in the nose. And I was like, I'm just trying to picture that. But Tanner Rutledge says, hey. Has anyone noticed that it's taking a little longer for new episodes to appear in Apple? Well, it's not late until it's twenty four hours according to Apple. And this is where in some cases, if you're not using oh, see, I hate to say nasty things about the previous employer, but most media hosts are using this thing called Podping. Libsyn is not, and I do not understand why because from what I understand, it is 1 line of code that you add to your service. Now Libsyn being the oldest media host, maybe there's more to it than that. Not sure. But where right now, Libsyn goes around or I'm sorry. Apple comes around and checks this and that. And if you're on the podcast index so this is kind of podcasting 2 o stuff, which a lot of apps are using now. They're checking podcast index. Why? Because instead of the podcast index coming around to all the shows saying, hey. Any new episodes? Alright. We'll see you in twenty four hours. Hey. Any new episodes? Nope. Okay. There's all this wasted time of checking feeds that haven't updated. They reversed it and said, hey. When you put out a new episode, why don't we tell the index there's a new episode? And then the apps can look at the index, and it's it's just so much more efficient to where when you publish a show, if you're using a media host that uses Podping and your audience is using a new podcast app like Cast o Matic or Podcast Guru, you can post your episode, and it'll be in the app in about fifteen minutes where if not quicker than that. It's it's pretty cool. But, you know, that's again, Apple should be using Podpink, but it's built on blockchain. It's built on, you know, Hive, and I don't even know what that means. You know? It's just more efficient, and, you know, sometimes the old guard doesn't and I look. I don't know if it's some of the 2 o stuff is new. And if I'm, I don't know, a billion dollar company, it's 1 thing to have, you know, whatever. Buzzsprout, which is 1 of the largest media hosts. I know they use it. Captivate does. You know? But that's still, you know, tens of thousands of podcasters. When you're Apple, you know, you're looking at millions of people. And relying on that kind of technology might be a little bit of a, you know, stretch here. They'll get there. They'll get there with it. They, they like to wait for that community stuff. They like to wait a while just to kind of see, Hey, is this gonna stick? Is it gonna work? Is it gonna work? Or is it gonna get adopted? Is this something we should move to? Then I think they'll sit down and give some resources to it and say, Okay, this is gonna be around we're gonna do this kind of thing. So we, we expect them to move like a startup, and they're not. They're just not unless, unless it's their idea. Then it's, then they're all, they're all about being early. So they, somebody else's idea, Hey, we're gonna wait until this thing gets, you know, fully adopted, and then we'll support it. Their idea, Oh, this is the newest thing ever. We're gonna do it tomorrow. You know, so somehow we need to do that trick where we make them think it's their idea. That's what needs to happen in the, you know, in the podcasting space is plant these ideas at Apple and say, Hey, it could be your idea. And then they go, Hey, we got a new idea. You know, it'd be great. These are not the drawings you're looking for. Yes. Exactly. Exactly. Yeah. Exactly. Did did you get the sign of the cross on it? Was that a snap? Like, Jedi Jedi Maybe Jedi is more like this. Yeah. Stephanie says, for some reason, my Apple Podcast Connect numbers are not showing up for me. That is soul crushing, by the way, and I'm not sure what the number is. I'd have to ask uncle Google. But I know I think the the error message is not enough data or something like that. But I know there is I don't know what the minimum it is that you have to have to get numbers in Apple. But, yeah, that can be kind of soul crushing like that. The Dan says, I think the term bots gets used for a lot of anything automated, and there's a lot of automation out there. Yeah. The the thing was interesting. I was you know, I've I've started using AI, but it's never to create stuff, always to better it. Like, I'm gonna write a newsletter a little later. And if anybody here reads podcasting observations at podcastingobservations.com, I'm moving to Monday instead of Friday. And the reason for that is you have a much better chance in the world of email of having it opened on Monday than you do on Friday. Monday through Thursday is your your best shot. So I've been studying a lot of email stuff, and I totally lost what my thought was. That was good. Chris brought it up. Oh, AI. You say AI. Oh, AI. AI. And so in the process of studying email and things like that, I was I I use AI. I will write my newsletter. I will take it and go, here's my newsletter. It's targeted for podcasters, etcetera, etcetera. And I just simply this this is the huge prompt that I put in, make it better. And it will spit out something that's a little more focused. It's still very Dave. And I'm like, alright. Good. Much better. Thank you. Copy paste, and we're done. So that's how I'm using AI a lot of times. And and so I'm I'm a little more I I never was anti AI. I was kind of like, well, here. Let me let me play you an example of when I go, oh, this is this is not good for AI. This is gonna be fun. I'm playing something from my PC, which is older than dirt. But in theory The problem with using Chatchibi to write blog post is this. Oh, and by the way, I didn't speed up this guy. He this is a YouTube short, and he just talks fast. But he's gonna talk about how to how he's using AI to create content. If you copy and paste the blog post that Chad GPT wrote and you put it through an AI detector, it's gonna show that it's over 90% AI generated. Here's a So just because he talks so unbelievably fast. He's saying if you have Chatt GPT write your blog post, it's gonna get flagged because they are AI detectors. So his his thing is this is how you make something that's undetectable. Super sneaky way to rank high with ChatGPT. Type in your target keyword into Google, open the top 3 articles, copy that content, and paste it into ChatGPT. Then prompted to summarize each article as you paste it in for a quick overview of key information. That So take the top 3 articles that, you know, YouTube or something, transcribe them and throw them into ChatGPT and have it summarized.

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Go back to those 3 posts and create an outline using the heading one, two, and 3 tags from those articles. Customize it to fit your content needs by removing anything irrelevant. Then go back to ChatGPT and paste your outline and ask it to generate content based on the summaries. This becomes your first draft. Edit First draft. The draft to add your expertise, examples, and links to other pages. Personalize it to make it stand out. Run the blog post through Quobot Personalize it to make it stand out. To refine the text and an AI detector to ensure it's authentic. Now you're ready to rank. And you watch the video. That's, like, 5 steps that he's blowing through. I don't know why. I guess he's trying to make it in under a minute or not. That's where I kinda go let me get this straight. You're you're going to be a thought leader by taking 3 other people's thoughts, combining them together, and making them your your own. So that's when I go, I I don't think that's the way I'm gonna be using AI. But on podcasting 2 o, Adam Curry has never been I I think I I think he even said, I he is an AI skeptic. He's not sold that it's here to, you know, bring the the the world to a new place. I I I kinda disagree with that. I think it can be used for some stuff. I agree that, you know, when they're like, oh, it's gonna diagnose cancer in the future faster than humans.

00:30:31.730 --> 00:30:53.778
Yeah. It might. It might. It might. That kind of stuff. But his whole thing was that it's costing so much money to run all these megacomputers, apparently, that even OpenAI has a $200 a month account, and they're losing money on that. And they brought this up because this Chinese AI thing came out this week that's much, much cheaper. And he was saying, yeah.

00:30:53.778 --> 00:31:15.464
But he goes, look. AI is AI. It's it's basically regurgitating everything. And he goes, but it's not really doing anything new. And he's like, yes. It it it's really, really good at predicting the next word, and it does that great. He's like, but he was kind of like, I think and he's saying it's a bubble and it's gonna pop. And I was like, not sure.

00:31:15.480 --> 00:31:41.075
Because they're they're firing back up 3 Mile Island just to power some of the stuff. Yeah. I mean, it's definitely going through the Gartner hype cycle. Right? And we're at the, in in in the AI case, the the the actual, these cycles have been quick, and they've been kind of jammed together. But we're definitely at the peak of hype right now. And then I think we're gonna, again, by the way, and then we're gonna go down through a trough of dissolutionment.

00:31:42.335 --> 00:32:11.183
That's the bubble bursting, right, so to speak, when we come on it. But I think, I think we're gonna get to a spot, Dave, where well, first of all, Microsoft and Google and Meta, let's they have money to burn. Like, let's let them spend money on when PCs first started, they were super expensive too, right? And those, that, that came down in price as we figured out how to optimize the development of those and make them cheaper.

00:32:11.325 --> 00:32:48.410
This is, this, this, this deep seek thing is actually, I think, is good for, for AI. There are, there can be and should be cheaper ways to do this. But we have the big players spending a lot of money on this. I think where we're gonna, where we're going with this is AI will not be a thing on its own. Like today, going to chat GPT, those days are numbered. You're gonna this is gonna be embedded in all the products that you use. We're already seeing this with Microsoft, right, with Copilot. It's just being embedded in Word and Excel, the places you already go. There may be some specialized tools for it.

00:32:48.410 --> 00:32:55.785
But we're seeing Canva pick up on the Dolly stuff, right? We're seeing, you know, all these things are getting embedded in some of the stuff we do.

00:32:55.785 --> 00:33:03.724
I think we kind of get to a day where we stop talking about the AI, so to speak, and we're moving towards the models.

00:33:03.944 --> 00:33:06.765
You know, Jester not Jester, what was it? Jasper?

00:33:07.700 --> 00:33:14.920
Right? That, that was early OpenAI stuff. Nobody knew that was we didn't call it. They, they kind of tried to.

00:33:15.220 --> 00:33:44.569
But they were an early, early customer to OpenAI and some of those things that were going on there. We didn't know it yet until OpenAI came out, and we started to see all these things happen. So I think they'll get included with the tools, right? You'll have AI in your video rendering we're already seeing this, right? AI in your video rendering, AI in your audio rendering. It, it, it's good at and you know what? Your example, actually, of cancer is an awesome 1, because AI is good at crunching the numbers.

00:33:44.569 --> 00:34:02.933
Like it's good at getting these insights out of these numbers. So we also need to use it what it's, for what it's best at and its ability to predict. You mentioned this, when it's writing, it's able to predict the next word. That's really what it does really, really well. That's why it sounds so natural.

00:34:03.880 --> 00:34:40.210
So the, the prediction engine pieces of this, because it has so much I've been, I've been working on my own local AI. So, you know, I got this Mac mini 4. And, some of the models, you know, like the, like the $70,000,000,000 model, right, I can't run it locally. It just, in fact, I've been using StudioLM to run some of these local AI or LLMs really is what they are. And I've got to get down into the, you know, for, at the local, for a local PC or local Mac, dollars 2, dollars 3, maybe$7,000,000,000 is what I can get to as far as running these, right?

00:34:40.269 --> 00:34:50.744
The, the token sizes need to be a little bit smaller. We probably should have gotten, we probably should have played the music to nerd out on. Here we go. And now, Paul, he's been waiting for this.

00:34:50.885 --> 00:34:53.465
It's time for Jim to get his nerd on.

00:35:00.440 --> 00:35:50.034
So these local LLMs that you can run by the way, if you want to try this, this is actually kind of an average guy thing. I mean, I did it. I think you probably could too. You need to have a little bit of space and you need to have a computer that's got some, got some horsepower. But you can go out and download StudioLM. It's really just an LLM application. You can go find certain LLMs, download them and then interact with them like you interact with ChatGPT. No special skills required. The beauty of that for a lot of people is, 1, you start to understand all the different flavors of the LLMs that are out there, because you're seeing all these open source LLMs from Meta, and there's a couple of people going on. They're all kind of doing the same thing, in a way. They are. Yet each 1 of them is getting tweaked. Like you'll see 1 like, Hey, this 1 was tweaked for math, or this 1 was tweaked for code.

00:35:50.414 --> 00:36:37.494
Right? And so you can start kind of following if you want to follow the, the tracks of AI, of where we're going with this, StudioLM is a great it's all free, by the way. This is all open source stuff. You're not gonna pay for any of this. These models are large gigs in size, so you need to make sure you have some space. Like I said, you need to make sure you have some horsepower. But to give you an opportunity, just like you can have your own chatGPT, the beauty of this, Dave, is it's I think it's only gonna get better, and it's local. That you're not sending your, you know, you're not sending your data somewhere else. It's all staying local for you, and so you can kind of interact with an LLM locally. If you're a coder or developer, especially if you know Python, there's going to be some things coming up where you can do some, you could well, I shouldn't say coming up you can do this right now.

00:36:37.494 --> 00:37:03.375
You can develop against those LLMs using Python. So you do Python to do actions, and then you run them against the LLMs. Okay, that sounds super nerdy. It's actually not. You can do this today. This is something you can try, you can try out. StudioLM just download their applica their app. They're updating it all the time. It's in like point, it's like in a point release. It's like point 3. So they're not even, they don't even have the first version of it out. It's very, very early.

00:37:03.534 --> 00:37:28.559
It runs very, it's very cool to do, though. And then you can try these different models. For me, it's helped me understand what's going on behind the scenes with LLMs and just to kind of see, Oh, okay, this is why this works this way. Or, This is why this works this way. You don't have to be a computer engineer or a rocket scientist or even, you know, running trying to run an evil empire. You can you too can download that.

00:37:30.380 --> 00:38:20.659
Some chatroom here. The beauty of it is the well, where did he go? Rich Graham said, funny how deep sea, which we need to get to Doctor's question, which is what the heck is deep seek? This is think chat g p t from China. And so this is where people are freaking out because anything you put into that, you can kind of rest assured that that's going right to the Chinese government. And I know that I guess the argument for this is that when I'm 16 and they get all this information about me, and then later when I'm 24 and have a job in corporate, and they know that I did things on the Internet that I shouldn't have, that they can then blackmail me now that I'm in a position of power.

00:38:20.659 --> 00:39:05.914
I'm like, man, that is playing the long game. That's 1 thing I've heard about that, but I'm you know, that's interesting and rich again. Funny how this deep sea came out a day or two after the press announced that a $500,000,000,000 investment into, you know, this kind of technology. Here's the secret, though. This is if you're if you're paying attention, DeepSeek was a model in the open spaces. It's been available for months. Like, so it's not new. Like, this isn't I think some people think this was just a newly released nobody saw this coming in the open source community. It's been out there a while. Like this isn't an, you know, the, all the AI folks are like, Guys, there's, there's nothing really new here.

00:39:05.914 --> 00:40:27.425
We've, we've known this kind of thing is out there. And so it's a surprise to the public. And it's, it's exciting because it's sexy and cheap. And you're like, Well, Okay, the first versions of things always cost the most amount of money. You know, it costs a lot to bring stuff, you know, build a factory. Anybody who's built a factory knows. Most of the sunk costs in a business goes into manufacturing. And so we spent a lot of money to get some of these things figured out. Of course, it's gonna get cheaper. It needs to get cheaper. It needs to get more efficient. We can't, you know, we talked about this a couple weeks ago that Microsoft is, is trying to turn back on the 3 mile island for power, right? Okay, that may not be sustainable. We can't keep growing the AI power. It can't grow exponentially. We need to get more efficient with it, because we just don't, there's just not enough power on the grid. I mean, this is, this is the problem in the, in the cryptocurrency space as well, is we can't just keep consuming more power. At some point, that stuff has to become efficient, and we we consume less power in the process. I don't know. We get And Dan says, I saw something about how DeepSeek stole content from OpenAI to train their LLM, and artists pointed out that OpenAI stole content to train their LLMs. You know, karma, bitch. Yeah.

00:40:27.425 --> 00:40:30.724
Friends, it's open. That's the whole point. Yeah. It's open.

00:40:32.465 --> 00:40:39.690
And then Rainey Black, the bigger issue with DeepSeek is it started is the starting cost to to create a Allegedly. Allegedly.

00:40:40.550 --> 00:40:52.025
Yeah. I I don't believe that number. I think that number is a lot like early podcaster numbers in there. It's a little underinflated. There's a little I think it was best case scenario.

00:40:52.405 --> 00:40:59.945
I think it was like, you know, they like, Oh, yeah, well, no, that was a sunk cost. We're not going to count that.

00:41:00.699 --> 00:41:07.519
So let's just, let's be careful on the, you know, the claims of how cheap this thing was.

00:41:08.059 --> 00:42:06.010
Certainly, they did it with less processing power than, again, allegedly, because they didn't have as much access to those Nvidia chips. But I would, I would just be careful with some of the misinformation that's coming out on this. Just be careful. Again, you're not making life or death decisions because of DeepSeek, so don't worry about it that much. But there's gonna be a lot of showmanship and games playing over the next decade around this kind of stuff. And I think this is the first, when we think about nations getting involved in this, I think this is 1 of the first shots across the bio to say like, Well, we did it cheaper. Well, did you? Okay, so you did. We, the good news is it's open source. We, everybody can look at that and then go, Oh, yeah, of course we could do it differently. Right? So why not, why not take advantage of it? 1 of the advantages to a lot of this AI stuff, for the stuff that's being done in the open source community, it's all most of it's out there. So you can kinda you can kinda review it.

00:42:06.010 --> 00:42:37.829
I think that's to everybody's advantage. Yeah. Hey. I wanna give a quick shout out because he's in the chat room, but also because I'm selfish and wanna know how he's doing this. Jeff c has a a YouTube channel, and he's doing this stuff where it's it's it's him and that guy. I know his name. I honestly did. I spent a week with his cohost, and I'm totally blanking on his name right now. I wanna say Colin, but that's not it. Maybe it is. I could be wrong. But his look at his thumbnails. They're pretty.

00:42:38.284 --> 00:43:18.164
But some of them have these these things where he's like it'll take him where was the 1? They were in a car. Like, a car, and it even put them in a way to like, they made them look like they were in the It was really cool. And so I I don't know about you, Jim. I am watching compared '23 2023 to 2024, I'm easily watching 300% more YouTube in my living room than I ever did in the past. Yeah. He's got pretty thumbnails. Look at the branding's all there. Good on you, Jeff. But so if you can I now now I I lost my chat window? I'm like, where's the answer?

00:43:18.465 --> 00:43:22.309
Connor Brown. I see a Colin Connor. Same thing. Jeez.

00:43:22.309 --> 00:43:48.695
Yeah. Connor Brown is the coach. Thank you. It's his name, Dave. Get it right. I know. It is, you know, just still kind of important. Yeah. I like Chris says that DeepSeek is basically the Temo version or Timu or however you say that of that. If you ever if you haven't been to Timu, I bought a a $7 pair of snow boots at Timu and was like, alright. Well, you know, now they know me and they can track me. You always get what you pay for.

00:43:48.695 --> 00:44:14.744
You always always surprised. So far, you know, it's been interesting. It hasn't snowed here, so you wouldn't you wouldn't have a chance to use them. We had that thing that happens every year where which is nice. You need a chance to breathe because it has not been above freezing in a long time in Ohio. And yesterday and and a little bit the day before to where I could actually see, like, grass in my yard, and I was like, holy cow.

00:44:15.045 --> 00:44:52.389
And went out last night for this first time in forever. I saw the movie flight risk with Mark Wahlberg in it who plays a very crazy person in it. That was kind of fun. And on the way home, it was like, oh, in case you think it's, you know, spring is anywhere near you. No. And it was just 1 of those where I always love when you drive by some, you know, Walmart or McDonald's. They've got those really tall parking lot lights that just spotlight the snow as it's coming down, and you're like, okay. I'm we're we're not even remotely close to getting done. Rich has a question I can answer there.

00:44:52.389 --> 00:45:33.425
He says, hey, Jim. Why NVIDIA? Right? Why not Motorola, Intel, Apple, AMD, etcetera? Well, certainly, AMD and Nvidia compete on the same spot when we think about graphics cards, right? The, the, the cards they make for gaming, originally, for most people, this is how they know it, right? Nvidia, AMD. AMD also makes processors, right, for your computer, so you can buy a CPU. But Nvidia is certainly now, because of gaming and crypto, has become I mean, they just had an influx of, of, folks purchase those cards for those. Of course, that allowed them to do more development. And so they're in the GPU space, right?

00:45:33.425 --> 00:46:52.730
They're, they're kind of the leader on that. AMD is not far behind them. I can tell you where that question go in Okay, Motorola does not make those kinds of chips. They are, they're mostly like antennas and some of those kinds of things now. Intel has huge problems at the moment. So they're, they're gonna have to reinvent themselves in the way they make chips. They basically took the, the core line as far as they possibly could, didn't do a lot of R and D, and now they're kind of stuck at the end of the road. They're gonna need to do some things. And they can. They'll, they, I don't think they'll disappear. But Intel has some huge problems coming up. Apple certainly is doing some great stuff with the integrated chips that we're seeing in the, in the newest, you know, in the minis and in some of their laptops and stuff. Listen, there's whole server, there's whole data centers that just have hundreds or thousands of minis running for various services that, that work best on Apple Silicon, right? So they could be a part I mean, I run, some of these, these LLM models run really, really well on Apple Silicon. So yeah, Apple's part of the, Apple is part of that mix, as well. The 1 you left out, Rich and I know you didn't do it on purpose, but Qualcomm is the 1 that's gonna be playing right when we think, when we think about what they're doing with low power processing. And I just was talking about this a second ago.

00:46:53.344 --> 00:47:04.724
We can't consume more power we need to be consuming less. And ARM processors ARM is, is, you know, another, is another standard in this space, right?

00:47:05.199 --> 00:47:26.855
Qualcomm's a giant player in this that not a lot of folks talk about. And that, if I was watching anybody in this space, I'd be watching Qualcomm. So those are some, as we think about those companies that are in this space, those are some of the players on why well, why NVIDIA leads, but Qualcomm, not far behind in when we think about what they're doing from a low power perspective.

00:47:27.315 --> 00:47:30.989
Yeah. Those GPUs take a lot of power. Those GPUs take a lot of power.

00:47:31.070 --> 00:47:38.429
They do. Yeah. Yeah. And, Randy's saying there was a huge security vulnerability that was announced in Apple Silicon this week. Oops.

00:47:38.429 --> 00:47:59.539
Oh, yeah. No. Well, listen, that's Growing pains. These are complicated things. Yeah, usually they patch those. I mean, Intel has had, I think of all the vulnerabilities that we've seen on Intel chips is, you know, so yes. Yeah, there's no perfect right now, there's no perfect space to be.

00:48:00.960 --> 00:49:35.260
And I just saw Jeff's answer. Those thumbnails are made with Midjourney. And this is 1 of the things I need to learn. Jeff, make a course. Doggone it. I summon the no. He says, I create a version that looks close to me and or to the guest and then face swap the actual face on the image using an app. I saw Mike Russell has a YouTube channel, and it's something like creator wizardry or something like that. And he's always showing these AI tools, and it's like and there was 1 where it was you'd basically like, there was a a person, and he'd stop this video of himself, And then he went and got a picture of Elon Musk and just grabbed the picture kind of of his face and threw it into the software, and it the video of this guy sitting at his desk and looking around became Elon Musk. And I was like, cool and freaky at the same time. You know, when you hear the phrase face swap, we're not talking the man, who was that? John Travolta and the guy from oh man he was in the plane movie I can see he talks he's got the straight back hair oh it's got the chat room will help me out but he's he's he makes a movie about every ten minutes I don't know what happened to his career. He was in, leaving Las Vegas. Anyways, thank you, chat room, in advance for helping me with that. Here's another fun question. Oh, man. I almost had it. My brain sputtered there for a second.

00:49:35.864 --> 00:49:38.684
But here's a fun question. In fact, let me throw that on the screen.

00:49:40.824 --> 00:49:51.960
It was in the movie where they they tracked down the something about the something of independence, the decoration, anyway, Illuminati, etcetera.

00:49:51.960 --> 00:49:55.420
Meanwhile, back at the question. I have my first episode recorded.

00:49:55.719 --> 00:50:06.905
What should I do first in what order for my launch? Marketing and publishing. So I have I have the hard part done of actually having recorded and edited my first episode.

00:50:07.844 --> 00:50:54.769
But now I'm feeling stuck about what I should do and in which order to actually publish and promote. If I want to market on Facebook and Instagram, would it be best to submit my podcast to my hosting first and then with the live episode link, then promote it on socials, or do some sort of coming soon announcement on my socials and then publish and hosting? Then when it's actually live, do another round of social announcements. I've been so tunnel visioned to finish my editing that the process of everything from the launch, what to do, and what order is feeling a bit overwhelmed. Any suggestions or experience for those who have had a successful launch to which, yes, I'm going to do it again. And now it's time for a power rant.

00:50:56.829 --> 00:51:08.213
None of the above. I'm assuming you have forgotten to get somebody to listen to it that's gonna tell you if it's good or not because it does 0 good. 0.

00:51:08.594 --> 00:52:47.960
Well, I shouldn't say, point 1%. You know? When you're publishing something that hasn't that you're not sure if it works. Right? You'll hear people talk about even Apple ratings. Oh, it's social proof. Well, you need proof that it's gonna work. Otherwise, the money you spend on marketing and the effort, which is time and time is money, that you spend is gonna be potentially a waste of time if you have a podcast that doesn't resonate with people. And so when I see this now that for me, put up your website. Well, first of all, make a trailer, and the trailer could simply say, hey. This is Dave. There's a podcast coming here in about a month. Thanks. And then put that in your feed. Build your pod page site because nobody's gonna find that. And but it's enough of your feed. You can put that in there. Build your website and have a newsletter that says, hey. Wanna be notified when this goes live? Sign up here, then go start your podcast. Get it so that it's resonating with your audience, and then take out the crappy, hey. This is Dave. We'll be here in a month. Swap that out, and now you know that you've got a podcast that's going to resonate with the audience. And then it's a matter of submitting it to all the, you know, the apples and the ihearts and all that. Get that there, and so that's also then on your website. And then in terms of what link you promote your bot your website, your website is your main hub. Why mp3.com, Friendster, Clubhouse, all these what was the 1 Myspace?

00:52:48.579 --> 00:53:43.230
All these things that you want to point to, point them at your website. That way, in the event 1 of these things goes away, then it's, you know, it's back to your website, your hub, that whole 9 yards. But everybody skips that step, but I get it because you spent ten hours working on that episode. But I saw that, and I was like, oh, do I have to say that answer again? I've said it a lot, But it's just another example of people wanna skip that 1 for for whatever reason. I I wish there was a way for aspiring podcasters or folks who wanted to start their own podcast to be on somebody else's podcast first for a certain length of time, almost like a, you know, like an apprenticeship or a like, yeah, some, some OJT, like to get the opportunity to work with somebody who's been doing this a while.

00:53:43.769 --> 00:55:35.760
Find their voice, figure out what they're really interested in, see how they interact with the community and some of those kinds of things, and just get some experience before they go off launching their own, you know. And then they'd say, Yeah, well, Jim, but I don't know anybody who is doing, who's podcasting or whatever. And I'd say, That might be a problem. Like, this is 1 of those things where you might want to be involved it's such a community thing. You might want to get involved in the community in some way first to get to know some people. But or to offer to help a podcaster do some things or be a listen, if you have trouble being a guest on somebody else's show, like, not saying you can't podcast. I'm just saying, like, I think there's a few things in there. I'd love to see a little more interaction, doing some things that, you know, we talk about this all the time. I love to see you make 5 episodes that you know aren't gonna go anywhere, that you just float out there to see, see how they do, get some feedback on them, some of those kind of things. We just, we go live to the hard drive, and then like, and then like, Okay, thousands of people, I hope. And you're like, Well, yeah, guys, not, not, not in 2025. Just doesn't, not hate to burst your bubble on that 1. So anyways, I just wish we had better, I wish we had better apprentice like programs for podcasters where they could come and try it out and see, you know, just get some experience with it before they start doing their own hosting their own thing. Yeah. Thanks to the chat room. I was looking for Nicholas Cage. There we go. Was that who was in Raising Arizona Yeah. National Treasure. Con Air was the the plane movie I was thinking of. That's a really good flick. I haven't seen that in a while. And Chris says, double power rant episode. Yes. Yeah.

00:55:35.760 --> 00:55:47.025
Yeah. And Dan Dan says, now I need to have another another I need to nerd out. Again, Metal Mayhem says, I think the word the gym is looking for is internship. Yeah. Internship would be good.

00:55:47.565 --> 00:56:52.710
I'd go with that I'd go with that word. Just something to give it a try, try it out. I think where this idea would be the most helpful, Dave, is and listen, you, like most podcasters, like most organizations, say they don't have time for interns. Like, I can't, I just can't sit here and explain it to you. It's too bad, because I think there could be some, there's some podcasters who struggle with the production piece who could maybe turn that over to somebody for three months in, in, to say, Hey, come and learn how, learn how my podcast is produced. I'll let you handle some of the back end production pieces. I'll let you interact with some of the AI stuff. This is how I do it, and you'll help me. It now I'm not, I'm never a big fan of free internships. So that, that's not 1 of those kinds of things. Most podcasters can't pay for that. That's just why I'm wishing there was a better, there was a better system for this where, where people could come and get experience before. Because I think most, if, if most people got an internship on putting that in air quotes and did it for three months, I think we'd have a lot less people starting podcasts.

00:56:53.250 --> 00:56:56.929
They'd be like, Oh, this is what it's about? Okay.

00:56:56.929 --> 00:57:29.199
Yeah. I, I'm good. I'm good. I got my fix. Dan has an interesting idea. Have a podcast of aspiring podcasters as the guest. Sounds like a great pod see, that's 1 of those where I'm like, oh, wait. I need to run out of the room. Because I actually go, oh, that would be interesting. And just ask him the 5 questions. Why are you doing this? Who's it for? What are you gonna talk about? How are you gonna measure your success? You know? Is this a hobby of your business? You would not get very many listeners to that podcast.

00:57:29.199 --> 00:57:48.440
No one's gonna wanna listen to that dribble. Because that's geared towards the the guest slash future podcaster. Yeah. You just have to know. You just have to know. This is a very niche podcast. It will pick up some listeners. There'll be some folks who are like, Oh, I love the variety in this, or, Oh, I love the transparency in this, or whatever.

00:57:48.440 --> 00:57:55.340
Right? But chances are, you know, you got to go into that knowing maybe 100 or 2.

00:57:55.719 --> 00:57:59.019
Right? You know, you've got to set yourself up with the right expectations.

00:58:00.144 --> 00:58:26.409
Todd the Gator, very nice, says the lack of internship is why we listen to Dave Jackson. He taught me everything I know about podcasting. I listened to my first podcast in 2018 and began podcasting in 2019, 06/00 later. About the same for me. I remember I started listening to podcasts in and then launched in with the Musician's Cybercooler back in the day. Hey.

00:58:26.409 --> 00:58:29.309
Let's thank some people as soon as I can find my voice.

00:58:31.014 --> 00:58:38.474
That was fun. As soon as I started talking, I was like, alright. Alright, Peter Brady. That's it. But let's thank some awesome supporters.

00:58:38.855 --> 00:58:59.460
You can be an awesome supporter by going to askthepodcastcoach.com/awesome. And this show is brought to you by the schoolofpodcasting.com where you've got step by step courses. You've got unlimited coaching and a really awesome commune community. We are talking about Refonic this morning, and yesterday, we're talking about Ralph's studio.

00:58:59.974 --> 00:59:58.784
Ralph is building this, like, totally decked out studio to do video for his Ask Ralph podcast show, so we're giving him feedback on stuff on that. So check it out. Use the coupon code coach, and remember that comes with a thirty day money back guarantee. And we're running on PodPage. This week, we rolled out the ability now to if you have a newsletter and even if you don't, you can tell people to go to, you know, askthepodcastcoach.com/newsletter, which, by the way, right now isn't set up. It just dawned on me. I should have done that. But, as opposed to, oh, go to the website. And then on the the right hand side, you'll see a newsletter sign up in the sidebar. Like, nope. We just made a a quick link for that along with slash survey and slash follow and slash whatever the episode number is. So if you wanna check it out, tripodpage.com. And I don't know why oh, and we're running on Ecamm. And I swear, as god is my witness, by next week, I'm gonna have the Zoom integration set up.

00:59:58.784 --> 01:00:30.275
I I can't believe I still haven't done that. I mean, you can go to ask the podcastcoach.com slash question if you wanna jump into the video. But I I know on occasion, people have jumped into that, and they're like, hey. I can't get my microphone to work, and I'm like, I need to integrate that Zoom thing. And if you need more Jim Collison and, you know, who doesn't need more Jim? Look at him. He's just he's a coffeeaholic. You can go over to wait. More love. That button. Here we go. Go over to the average guy Tv and check out the show Home Gadget Geeks.

01:00:31.375 --> 01:00:42.869
And he said clicking the button is time for the, featured supporter of the week, which means we're going over here to the wheel of names.

01:00:43.570 --> 01:01:01.284
And what I'm gonna do is I'm gonna click shuffle, and then I'm gonna click shuffle, and I'm gonna click shuffle, and then I'm gonna click shuffle. And, you know, if, like, I'm gonna should I wait till Glenn is on the arrow? Because in theory, it won't come back to the person that was on the arrow. Right?

01:01:01.284 --> 01:01:14.409
Or should I just keep clicking shuffle? You know, because we've got AI goes to college. Listen. It's perfectly fair. The Kansas City Chiefs are not on here anywhere, so this whole thing has to be fair. Alright. 1 more time. Shuffle and spin.

01:01:18.085 --> 01:01:40.699
Here we go. Alright. It's Jody Kringle Woo hoo. From the Audio Branding podcast. Of course, not only is she a great podcast host, she's a great voice over artist. And if you want to hire the the just go and look. She's done ads for Coke. Do you have to say anything else? And she's all about the importance of audio.

01:01:41.079 --> 01:02:13.844
And what's great is if you go on Jody's show, she will cut your interview into 2 parts. So it's not just 1, but 2 parts, and they're all really good. So check her out. I have a link in the show notes. And, Jody, thank you so much for being an awesome supporter. And that's, you know, I just wanna basically promote Dan, apparently. I love that button. If Send Dan an extra bill for that. That's it. It's like and, so thank you to all the awesome supporters. And if you I think I have 1 more slide. There we go. Come on, button.

01:02:13.844 --> 01:03:02.969
I'm clicking the right arrow button. There we go. Hey. Does this show save you time? Does it save you money? Does it save you headaches? Does it keep you educated? Well, By all means, then, go over to askthepodcastcoach.com/awesome because you can join over there, but you can also see all the other awesome supporters and maybe find a new show to check out. You just never know. But thanks to all our awesome supporters. I should probably mention you also get the show with less ads if you're an awesome supporter. Keep that in mind. You get this show with less ads? Is that what you said? I don't have a lot. Yeah. There is I think I insert 2, like, little fifteen second ads. Like, you know, because you'll hear it be, like, oh, let's take a break. And then it's, like, podcast od seed. Is it podcastodseed.com? Check it out.

01:03:02.969 --> 01:03:22.070
Podcastodseed.com. It's it. They're really quick. And that's So not dynamic. You're picking the spot they get. They are well, it's weird. It's through Buzzsprout, and Buzzsprout's AI picks where they go. Now if you want to, you can override that because sometimes they they put them in places.

01:03:22.070 --> 01:03:54.500
It's not not in a lot, but their occasion I still am always amazed how AI never picks up the I want to thank my awesome supporters. It's it's never automatically like Oh, yeah. They always I don't know. Maybe who knows? But Can you train it? Can you can you give it a phrase? I forgot to go back and look. Because I remember the 1 week I was like, I am moving to a new topic now, and I forgot to go back and see Yeah. If it was doing anything like that. We do have I'll I'll throw this on the screen for a second. We just talked about this. Best way to share links.

01:03:54.500 --> 01:04:02.119
Send people to your website. A, it reinforces your brand, and then they don't have to go find you.

01:04:02.260 --> 01:05:22.199
You know? Instead of sharing I mean, at least now, if you share an Apple link, you can listen to an Apple link on an Android phone. But for years, sending somebody to Apple was like, okay. Thanks for the waste of time. I can't do anything with that because I'm in Europe, and 70% of us have an Android phone, not an Apple phone. So I always say send people to the to your website with a page where you can follow. And the other thing you need to take out of your your, you know, verbatim, not verbatim, your your verbiage is follow me wherever you find your podcast because I had somebody again approach me. I'm I'm still getting this at at PodPage. I used to get it at Libsyn, but they were trying to set up their links in PodPage so that when you go to like, right now, if you go to ask the podcastcoach.com/follow, you'll see a bunch of links there for you. And she was trying to set that up. She's like, I can't find my show in Apple. And I'm like, what's the name of the show? And I searched exactly for the name of her show, copied and pasted it, and it didn't show up. And then I think it was two weeks ago, I had somebody in Spotify with the same thing. And it's you know, there's 4000000 podcasts. It's kinda hard to find you sometimes. So what we did is we searched for her name. And because she had her name as the author, it came right up. We got her link and put it in podcast.

01:05:22.199 --> 01:05:36.945
But you don't wanna have to go to your audience and say, oh, find me wherever you find your podcast. Just be sure to search for my name because there's already 27 shows called you know? My favorite is Thinking Outside the Box. There are literally 28 On fire.

01:05:37.085 --> 01:05:55.719
Yeah. Oh, on fire. Yeah. Here's another fun question. It's an easy 1. Hi. I have a podcast I would like to relaunch and grow a following. Does anyone have any recommendations? So, Jim, I wanna relaunch my podcast. It's it's not hard. What would you say?

01:05:56.659 --> 01:08:10.385
Well, I mean, it I'd have to ask I would wanna ask some questions. Like, why did you stop? What did you do before? What were your, how did you do this in the past? So I would ask a whole bunch of questions just to kind of understand, like, Okay, what, what's, what's, what's going on behind the scenes? Because oftentimes, the relaunch question really should be asked, Why did you stop? Because if you don't fix that problem, they're just gonna relaunch and then stop again, which is fine. You can do that if you want. You can do anything you want in podcasting. But if you're looking to do something more sustainable, the question is, Why just stop in the first place? And then we think about relaunching, going back and asking those questions of what got in the way. How do I remove some of those things? Or how do I get help in areas where I, it was such a struggle before? How do I buy things that make this easier? How do I set my expectations in a way or set the goals for, What's, what's my goal for this? And if I hit the goal, then I keep going. If I don't, then maybe I stop again. And that's Okay. Right? So those are some of the things I'd say, Dave, on a relaunch. It's more, I think some people think a relaunch is about tech. And that's actually tech is just the tool. Right? It's all about motivations. Like, what, why are you doing this in the first place? And what stopped you from the last time? And has that been removed? You know, Oh, yeah, we had a baby. And now the baby is 6 old. Well, okay. Like, if it stopped you before, it's probably gonna stop you again. And again, that's okay. But maybe there's some things that you need to take, you know, take into consideration. I don't know. What say you? Well, no. I you're you're right. That's a really good point because my my very first show was for musicians, and it went from it was weekly, and you could count on every week, and then it started to sputter. And then it was 3 times a month, and then it was 2 times a month. And it you know? And I really just ran out of stuff to talk about. I ran out of passion because I wasn't in a band anymore.

01:08:10.929 --> 01:09:31.685
And so I thought I'm gonna rebrand, and that's when I went from the musician's cooler to the marketing musician. And I actually had a theme song written, got new artwork. You know? Like, this is gonna, you know, this is gonna inject energy into the no. It just had a longer intro and new artwork, and I was still kinda going, I got nothing to say. And so I started doing a few more interviews, but just, you know, it was like, no. Not it didn't really solve the issue that I had run out of love for that topic because, a, the music business imploded. And, you know, it's it's like, well, enjoy your point 0 0 3 cents on Spotify. You know? I was more talking about local bands, and I just didn't have any firsthand knowledge anymore. And I'd kinda already said what they're you know? And the other thing I thought was funny, I remember towards the end, because I would always you know, I was jamming Dave Jackson, author of the book, Get Your Ban Out of the Basement and Keep Them Out of the Asylum, available on Amazon. And I never sold a single I don't think I sold a single book ever. And I was like, oh, there's that whole starving artist thing. And I remember at the end, I said the book is available for a buck, like, 99¢. If you've ever wanted this book and you wanna support the show, go to Amazon.

01:09:31.685 --> 01:10:23.645
Link's in the show, and just crickets. And I was like and it was weird because I had a lot of fun. I got to interview some of my heroes and made some really good friends. I mean, the the reason I discovered podcasting was from a dude that had a similar music bay music business related product called m p 3 cards back in the day. And so we were always trading stuff, and he had kinda just faded away. And it's funny because everybody I know, David Hooper, Bob Baker, everybody that was playing in the music industry space got out of it. It's like there's you know, it's just different. Doesn't mean it's wrong, but we're all just kinda like, yeah. We're kinda tired of saying don't be a jerk and, you know, be be good to the bartender. You know? It's like so, yeah. Ralph says, I stopped my podcast back in 09/2019 when I was going through a divorce. Yep.

01:10:23.645 --> 01:10:45.613
That'll do it. But God had different plans and brought us back together, so I thought in November 2023, time to get the show going again. Yeah. That's right. Dave Dave Jackson left 1 of his show because his cat died. Yeah. Bernie the Bernie the cat show kind of you know, when when your source of entertainment went away, I'm like, that's a that's a problem. I miss Bernie.

01:10:45.914 --> 01:11:15.864
Yeah. Well, it's funny. Such a good podcaster. It's funny because there are times when I think about getting a dog, and it's I will see my neighbor outside when it's, you know, 8 degrees outside. And it's like he's just freezing to death, and you're waiting for your dog to do its business. And I was like, you know what? Maybe I don't, you know, maybe I don't need that. What if I, you know, if I double click on this, what are we gonna get? Let's see here.

01:11:15.864 --> 01:11:19.164
I'm in the Bernie the cat box here. Oh. I get it.

01:11:19.704 --> 01:11:22.829
Yeah. What? What did you say, buddy?

01:11:24.329 --> 01:11:45.694
I see what you did. You you peed right outside. Right outside? Yeah. Right outside the cat box. What's up with that? I mean, I know you're a big star now. You want fancy feasting your your your back room, but you can't just pee wherever you want now that you're a big podcaster. No. That's not acceptable.

01:11:47.710 --> 01:11:50.050
Am I right? This isn't a good episode. Make an apology?

01:11:51.948 --> 01:11:55.729
He was definitely vocal. Yeah. And I like, that's not a great episode.

01:11:56.270 --> 01:12:36.994
Yeah. It's especially if I left and came back. He was he was not happy at all. Dan says my first show ended simply because it was a branded podcast, and the parent company shut off shut our office down. Well, that's kinda that's that's a good reason to leave. Yeah. But it led to, you know, his current show, so I'm okay with that. So beautiful. Yeah. I mean, there are a lot of people that hall of famer Mignon Fogarty, better known as Grammar Girl, her first show, she had kind of a science background, was doing podcasts about these really nerdy white papers. And that's a great idea, by the way, because nobody reads white papers.

01:12:37.215 --> 01:13:05.734
There's a a show I edit for that the the brain surgeons. They're taking white papers and and turning them into podcasts because it's a lot more easier to listen to a podcast than it is to dive through, you know, 37 pages of of medical data. And she just wasn't having any fun. And she's like, well, what else do I like? And it's like, oh, I like, you know, I like grammar. And she started Grammar Girl. And fast forward a couple years, and, you know, she's on Oprah.

01:13:05.954 --> 01:13:13.335
Brad said my show ended when I got cancer, which led to him starting the podcast about cancer, cancer and comedy.com.

01:13:13.635 --> 01:14:07.175
Yeah. I remember that 1. So it's you know, any kind of setback can lead to something new. 1 of the reasons Black Sabbath sounded so morbid besides the fact that they were making, you know, kinda spooky music was their guitar player lost part of his finger on his playing hand, and he had to put some sort of weird you know, like, a he he made, like, this weird skin, which sounds like something from silence of the lambs. But he made this thimble that went over the edge of his finger, and it still kinda hurt to play. So what did he do? He tuned down a little bit so that the tension on the strings wasn't as tight, and it made it easier to bend strings and stuff. Well, when you tune the guitar down, it sounds all deep and spooky.

01:14:07.635 --> 01:14:43.569
You know? You never know what you're gonna invent because that's, you know, 1 of the things where sometimes we don't have the right equipment, and you end up coming up with something new because, well, we didn't have a fancy backdrop, so I put a bunch of sleeping bags on a ladder. You know? And you're like, oh, I didn't think that was gonna work, and then it did. You know? Coach Dave, my daughter, who I also coach, is now a a teacher coach and has asked me to come coach her and her team with her. Awesome. My former show may get a reboot. There you go. You can always and I guess that's the thing.

01:14:44.750 --> 01:14:52.289
Coach Dave says Black Sabbath. Yeah. It's in the name. Yeah. It it's not gonna be it's not gonna sound like a Ozempic commercial. You know?

01:14:52.590 --> 01:15:00.154
I've got diabetes, and I'm happy because my body's you know? That's such a weird Sky Skyrizi. That's another another 1.

01:15:00.154 --> 01:15:03.755
Skyrizi. Don't take Skyrizi if you're allergic to Skyrizi. Hey.

01:15:03.755 --> 01:15:14.010
Thanks. I never would have thought of that. You know what I mean? They say actually say that in some of these commercials. Don't take Ozempic if you're Olympic to Ozempic. And I'm like, really?

01:15:14.710 --> 01:16:43.469
Yeah. I was gonna do it. Yeah. But the bottom line, when it comes to redoing your show, do not start off with a seventeen minute apology. I've heard that, and I'm just like, ugh. Because you forget that, sure, your last episode was, you know, whatever, eight months ago. But to the new listener that's gonna find you in two months, they don't know you were gone. I was talking to Rob Walt. She's he keeps talking about bringing back podcast four one one, and that was 1 of the first I'll say what was the first podcast that interviewed other podcasters. And he's like, I gotta get you on. He goes, I've interviewed almost everybody that's in the hall of fame. And he's like, we keep adding more people, so I gotta bring that back. But it's those darn kids again. You know? He's raising kids and having a family and just doesn't have the time for it. And I don't know if he does. I think he still does. He used to do, Today an iPhone show, and so he had to pick, you know, which 1 which show am I gonna keep doing? And 1 made money and 1 didn't. And guess which 1 stuck around. Yeah. It's like, hey. Today an iPhone's got sponsors and all sorts of other stuff. Yeah. I think if you're gonna apologize, I think, you know, it's okay because because you you can do anything you want. Yeah. Just do it at the end would be my Well, or just record it. You're mostly apologizing to yourself. Let's just be clear about this. Like most of your listeners, not offended.

01:16:43.850 --> 01:17:40.529
You know, when I, when I have a podcast drop off for four or five weeks, and then it pops back in, I don't like, Oh, I'm not gonna listen to you because you were gone. That said by no one ever. You're apologizing to yourself. So it's Okay. Record it. Delete it. Get it out. Get it out. Cry if you need to. In fact, just make it whatever it needs to be, right? Get, get it all out. Cut it, delete it. Or cut it and save it. Maybe put it in a folder somewhere so you know it exists somewhere else. Don't publish. Don't publish apologies for unless, I mean, unless you did something really offending or wrong, I then you publish an apology. But for missing, for missing a couple weeks or disappearing for a year, whatever, just get back at it. Just get in there and, and nobody cares. I know it's been five to ten years since I've put out an episode because I was doing five to ten years.

01:17:42.829 --> 01:18:00.944
That's that's why. Yeah. That that 1 might be an o. That's a good that's a good 1. That would get some laughs for sure. And I I need to make sure I'm not throwing shade on this. Randy says Ozempic does work for type two diabetes treatment. Also led to weight loss as a side effect. I'm down 25 pounds in four months. Yeah. Absolutely. Yeah. Yeah.

01:18:01.738 --> 01:18:30.500
But it's the advertising that they do for those that you know, just all those statements that they say, you know, if you're dying, don't take this. You know, some of those kind of if it leads to death, don't do it. Right. May lead to explosive diarrhea. You're like, wait. What was that 1? Yeah. That's always fun. And the the other thing I love about those commercials, and this kinda relates to marketing, is when they get to those spots where, you know, may lead to a third nipple, you know, all sorts of weird side effects.

01:18:31.199 --> 01:19:00.449
Notice that's when they go to the older man, for some reason, sitting in a bathtub in his backyard with the sun coming up over the tree. Like, the the they have the most happiest backgrounds and music as they're discreet describing that, like, may lead to death. You know, it just it doesn't matter. And I always, like, it's always fun that they're they're listing the most heinous side effects as it's, you know, walking on the beach, holding hands. Running through the park. Yeah. There's dogs and cats living together.

01:19:01.310 --> 01:19:42.024
Yeah. Those things. Yeah. That's it. I agree. Yeah. So we're just we're making fun of them. Yeah. The other thing I've noticed that I don't know when the new TV season started, but I don't watch a lot of TV. But Matthew Let me grab the book. Matthew Dicks from the book Storyworthy talks about how a story is a transformation from 1 to another. And it's interesting. Like, there's it's not good at all. I think it's going Dutch, and it's Denis Leary who was great in I forget I always I get this close.

01:19:42.404 --> 01:20:25.649
There was a TV show of his on FX, and he was a fireman post nine eleven, and it was absolutely hilarious in some of the darkest humor ever. This is not. This is on ABC. And but what's interesting is he's this, you know, super strict military do it my way kind of thing. That's not how we did it back in the day. His daughter is currently, like, the head of the base, and then he comes to oversee her. And I'm like, okay. How is this funny? Well, they don't get along at all because he was an army guy and wasn't around when she grew up. So what's the whole point of this thing? How are these 2 going to man fences?

01:20:25.949 --> 01:21:10.265
Tim Mhmm. Tim Allen's new show. His daughter and him don't get along, but they she has to move back home because she's getting divorced. And then the story is how are they gonna transform and live together. The 1 that I'm watching that was like, oh, this is different, but it's all I wonder what's gonna happen is Doc, which is this woman who gets in a car wreck and loses eight years of her memory. So she still knows enough to be a doctor, but she, like, she wakes up and she finds out, spoiler alert, that, a, she's divorced, and, b, 1 of her kids died. And, apparently, she was not a nice person after her child died and was very disgruntled on life in general. So the whole thing is now that she's, like, she's going to her her remaining kid and, like, hey. Mommy's home.

01:21:10.265 --> 01:21:31.755
And they're like, yeah. You're get away from me. But I'm like, oh, this is the transition from can if you had a second chance. So if you want to tell stories in your shoes, thank you so much, Randy. Rescue me. Quite that was a very funny show. There was a whole episode on firemen who held a contest, and they were measuring parts of their body.

01:21:31.755 --> 01:21:38.715
I'll just leave it at that. It was very funny. Index fingers? Was that what they were saying? No. No. Okay. Alright. Alright.

01:21:38.715 --> 01:21:42.368
Alright. Other parts. Let's keep going. Yes. Yeah.

01:21:42.368 --> 01:21:46.149
Uncle Marv says, yes. Sitting in bathtubs overlooking the mountains, of course.

01:21:46.368 --> 01:22:49.069
Forgot the overlooking the mountains part. But it's just interesting when it it it is part of part of understanding storytelling kinda ruins you for movies and TV shows because you're kinda like, oh, I see where this is gonna go. Doctor says Tim Allen show is so extremely bad. Set up punchline, canned laughter. Set up punchline, canned. The only interesting thing about it is if you know Tim, he's he's got a a crotchety old man in him occasionally, will say things that aren't politically correct. Same thing with Sylvester Stallone show, which actually like Tulsa. But what's fun is these actors can't say this in public, but their characters can. And so Sylvester Stallone character is a guy that's been in jail for twenty years, and he comes out and starts commenting on, you know, pronouns and other things that you're like, oh, I didn't, you know, Pete Ken is like, but his character can because he's an old tough guy from New York. Yeah. That's well, what's I don't even understand your stuff. Yeah.

01:22:49.069 --> 01:23:23.835
So that's always fun. Yeah. Exactly. Randy Black said, Dennis Larry was on The Tonight Show the other night singing his a hole song with Jimmy Fallon. I totally forgot about that. Yeah. If you remember, Dennis Larry really got 1 of his big breaks on MTV. So right there, that's, you know, because he was the guy that would always smoke, like, nonstop and blow smoke in the camera and all sorts of he was just this kind of tough guy persona that was going on and on. But, Jim, what is coming up on, HomeGadgetGeeks?

01:23:25.094 --> 01:23:28.554
We we. Looks like sound like I have a whole team behind me.

01:23:29.094 --> 01:25:18.329
I've taken the last three weeks off. A little planned, like, quick well, not totally planned, but I just work's been crazy. So I took, took, took some time off. You can too. It's Okay. Not gonna apologize when I come back. Just come I'm just gonna come back on the show. Taking some time off. Folks get a chance to catch up. You you too can catch up. Homegadgetgeeks.com. There you go. Coach Dave says, do 1 of your do 1 of your old crotchety voice, old man voice while you're still young enough to do it before I'm 60. Yeah. Happy birthday next week, by the way, since I'll probably have a happy birthday event. Back in my day, we didn't have fancy latex condoms. That's really just me doing Dana Carvey. He had a he had he had the grumpy old man, and that's the way we did it, and we liked it. Yeah. Exactly. On the school of podcasting, it's fun because I know what it is, but I haven't seen the actual source material. I saw 2 reports that came out, 1 on what's working on YouTube, and when I started to listen to it, I'm like, that's the same thing that works in podcasting. And then another report came out from some big company in Germany about the benefits of audio only. So we're gonna, you know, I I don't wanna do the same old tired thing of, you know, audio. It's not a real podcast, but I I do. They're talking about what makes great content, and we're always interested in that. And that's coming up on the schoolofpodcasting.com. The pit on HBO is so good. Speaking of good writing. Haven't seen it. It's isn't it funny now though that there is so much bad TV or bad content that when you see a good 1, you're like, oh, holy cow. It's amazing. So thanks so much for, tuning in. We will be back next week with another episode of ask the podcast coach.

01:25:25.850 --> 01:25:26.350
Coach.