Why Honest Reviews Matter in Podcasting

Transcript

WEBVTT

00:00:00.119 --> 00:00:05.472
Ask the Podcast Coach for October 26, 2024.

00:00:05.472 --> 00:00:08.446
Let's get ready to podcast.

00:00:08.446 --> 00:00:11.403
There it is, it's that music.

00:00:11.403 --> 00:00:13.089
That means it's Saturday morning.

00:00:13.089 --> 00:00:18.431
It's time for Ask the Podcast Coach, where you get your podcast questions answered live.

00:00:18.431 --> 00:00:27.224
I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from theaverageguytv.

00:00:27.224 --> 00:00:28.306
Jim, how's it going, buddy?

00:00:29.167 --> 00:00:29.769
Greetings, dave.

00:00:29.769 --> 00:00:31.312
Happy Saturday morning to you.

00:00:31.312 --> 00:00:32.101
Good to be back.

00:00:32.101 --> 00:00:34.268
Thanks for letting us take a week off to the audience.

00:00:34.268 --> 00:00:39.329
Last week Both of us took a good long Saturday, although you were busy.

00:00:39.329 --> 00:00:42.646
Were you still at Ecamm camp on Saturday or were you traveling Actually?

00:00:42.968 --> 00:00:49.183
last Saturday I was feeding alpacas because I've never fed an alpaca.

00:00:49.264 --> 00:00:54.067
The last day was, first of all, they fed you at this thing.

00:00:54.067 --> 00:01:06.240
It was from Ecamm the makers of Ecamm Live that we're using right now, and they had this kind of makeshift award ceremony happiest camper and blah, blah, blah and it was just a great time to again network and hang out.

00:01:06.240 --> 00:01:15.665
It was at this beautiful, absolutely gorgeous outdoor park that had a native american flavor to it totem poles and stuff everywhere.

00:01:15.665 --> 00:01:24.066
And then you had excursions, and most of the other excursions were around breweries and wine, and that's just not really my jam.

00:01:24.066 --> 00:01:27.070
Might've been your jam, yeah, yeah, that'd have been so great.

00:01:27.070 --> 00:01:37.965
And it was like or you can go, you know, feed alpacas, and I'm like, oh, I will feed an alpaca, and you know.

00:01:37.965 --> 00:01:49.271
But it was fun, got to hang out with a lot of new people and, you know, in the end it was definitely worth the trip, but it was a little cold while I was there, and so that's when I could have used, you know, maybe a little java to a little hot coffee.

00:01:49.290 --> 00:01:49.712
Yeah, it's always good.

00:01:49.733 --> 00:01:59.709
I didn't drink any coffee last weekend, so I have to double make up for it today there you go and, of course, that coffee is brought to you by our good friend, mark, over at.

00:01:59.709 --> 00:02:01.418
I knew there was something I was forgetting.

00:02:01.418 --> 00:02:01.980
I looked at something.

00:02:01.980 --> 00:02:04.042
I'm at the last screen of Mark Wait.

00:02:04.042 --> 00:02:07.605
Hold on, yeah, mark, podcastbrandingco.

00:02:07.605 --> 00:02:18.997
It's the place to go because, well, he's been a graphic artist forever Tons of experience, over 500 different pieces of artwork that he's done just for podcasters, along with their websites and everything else.

00:02:19.718 --> 00:02:25.673
And he's done many of my shows, from Podcast Hot Seat to your podcast website, the School of Podcasting.

00:02:25.673 --> 00:02:26.723
Ask the Podcast Coach.

00:02:26.723 --> 00:02:30.298
He makes them purdy and they pop and they catch your eye.

00:02:30.298 --> 00:02:36.152
That's really what you want people to do when they see your stuff, because they see you before they hear you.

00:02:36.152 --> 00:02:55.793
And the beautiful thing is he's going to sit down with you one-on-one to find out what your show's about, kind of what your vibe is, what you're trying to project out there, so that your brand is in all alignment with your message, your artwork, your website, everything's all in one, maximizing your impact.

00:02:55.793 --> 00:03:00.027
And the beautiful thing is he's also a podcaster, so you don't have to explain.

00:03:00.027 --> 00:03:01.977
It's kind of like a radio show.

00:03:01.977 --> 00:03:07.311
So when you're ready to go, there's only one place to go and that is over at podcastbrandingco.

00:03:07.311 --> 00:03:10.366
Tell them, dave and Jim sent you.

00:03:15.181 --> 00:03:21.028
And, of course, big thanks to our good friend, dan LeFebvre over there, based on a true story, based on a truestorypodcastcom.

00:03:21.028 --> 00:03:29.674
This week, miracle, you know the 1980 US hockey team that won a gold medal big deal.

00:03:29.674 --> 00:03:30.722
It's big deal in those days.

00:03:30.722 --> 00:03:33.929
That's a big of a deal anymore, but it's a big deal.

00:03:33.929 --> 00:03:38.085
And he covers that in the latest based on a true story.

00:03:38.085 --> 00:03:41.412
Check it out today, based on a true story podcastcom.

00:03:41.412 --> 00:03:44.584
And, dan, thanks for your sponsorship.

00:03:45.004 --> 00:03:48.090
Do you remember who called that game Al Michaels?

00:03:48.090 --> 00:03:50.493
Al Michaels the one I Can you believe it?

00:03:50.493 --> 00:03:52.782
Yeah, can you believe it?

00:03:52.782 --> 00:03:53.564
Can you believe it?

00:03:53.564 --> 00:03:54.848
Do you believe it?

00:03:54.848 --> 00:04:08.770
Yeah, I see people give Al Michaels like crap when he does Thursday night football I think he does now and I'm like hey, that's Al Michaels, he's a national treasure, don't be you know he's been doing it a long time.

00:04:08.931 --> 00:04:10.674
I knew it was like seven when he did that.

00:04:12.360 --> 00:04:12.822
It was a long time ago.

00:04:12.822 --> 00:04:13.784
He was 13 years old.

00:04:13.784 --> 00:04:19.264
Yes, Holy cow, Super chat from the one the only Bangs naughty bits.

00:04:19.264 --> 00:04:21.021
Holy cow, Think ofangs.

00:04:21.021 --> 00:04:29.035
Monday, an FTC rule went into effect banning the sale or purchase of online reviews or false AI-generated reviews.

00:04:29.035 --> 00:04:30.466
Have a nice day.

00:04:30.466 --> 00:04:32.024
Well, that's good to hear.

00:04:32.024 --> 00:04:37.072
It would be interesting to online reviews or false AI-generated reviews.

00:04:37.072 --> 00:04:40.449
Well, that means it's going to be the end of great show.

00:04:40.449 --> 00:04:41.151
Love the host.

00:04:41.151 --> 00:04:43.860
See, the bad news is those aren't generated by AI.

00:04:43.860 --> 00:04:48.389
Those are generated by idiots that go hey, why don't we all review each other?

00:04:48.389 --> 00:04:50.132
It'll help us get up the charts.

00:04:50.132 --> 00:04:52.302
And then you go over there.

00:04:52.302 --> 00:05:00.706
And it's so funny when I look at a show and all the reviews came in on Thursday and they all said, great show, love the host.

00:05:00.706 --> 00:05:04.151
The next one said, oh, love the host, Great show.

00:05:04.151 --> 00:05:06.375
So yeah, that'll be interesting.

00:05:06.375 --> 00:05:10.331
Ai is the genie that's out of the bottle, and you know, have fun.

00:05:11.240 --> 00:05:16.067
And Randy says I never oh hold on, I never posted the 1012 show.

00:05:16.067 --> 00:05:17.244
Randy, I will check that out.

00:05:17.244 --> 00:05:20.928
Interesting, because Randy is the latest person.

00:05:20.928 --> 00:05:35.487
He's an awesome supporter and he was the first one that after I moved to super chat from patreon and I'm thinking maybe I posted it to patreon and forgot super chat, but anyway you were saying something to him looks like some clarification on that.

00:05:35.528 --> 00:05:43.990
the rule bans the sale and purchase of fake reviews, including paying for positive reviews or negative ones targeting competitors.

00:05:43.990 --> 00:05:52.487
I think it really gives the FTC some teeth to be able to dig into some of the shenanigans that are going on in the review space.

00:05:52.487 --> 00:05:54.507
Right, I think that's really what it does.

00:05:54.507 --> 00:05:59.713
I think up until this point there hasn't been, they haven't had much to go on with it.

00:05:59.713 --> 00:06:03.189
I don't want to say it's a new thing, but it's absolutely out of control.

00:06:03.879 --> 00:06:13.814
Good, I would anticipate we don't have too many listeners to this show who are creating fake reviews or where customers this is interesting.

00:06:13.814 --> 00:06:14.562
We don't think about that.

00:06:14.562 --> 00:06:20.029
Where somebody maybe buys a negative review from you hey, would you do a negative review on a competitor?

00:06:20.029 --> 00:06:27.952
We'll send you the product from the competitor and then we'll pay you to do a negative review on that thing or whatever.

00:06:27.952 --> 00:06:33.932
However that works out, so it looks like it's going to be listen that will have to be proven in court.

00:06:33.932 --> 00:06:36.608
It's not like you're going to get a speeding ticket and then you just pay it.

00:06:36.608 --> 00:06:47.125
They're going to have to prosecute you and so you probably don't want the FTC going after you, I would imagine probably don't want, you probably don't want the ftc going after you, I would imagine.

00:06:47.146 --> 00:06:47.687
Well, they're doing that.

00:06:47.687 --> 00:06:48.971
Over the years they've been more and more.

00:06:48.971 --> 00:06:55.952
For a while it was ftcgov slash influencer I don't think that url works anymore, but they have.

00:06:55.952 --> 00:07:03.608
If you go there and type in influence, they have videos and they're explaining how you can't do a three-hour show and go.

00:07:03.608 --> 00:07:06.875
Oh, by the way, dr Bob paid to be on the show today.

00:07:06.875 --> 00:07:08.004
It has to be up front.

00:07:08.004 --> 00:07:12.350
My newsletter now at the beginning has an affiliate disclosure.

00:07:12.350 --> 00:07:14.762
Now I have yet to hear.

00:07:14.762 --> 00:07:20.353
Besides Kim Kardashian, I haven't heard anybody get in trouble because she was holding up something.

00:07:20.353 --> 00:07:25.485
It was like this is the best thing ever, I love it, and she didn't disclose that she got paid for.

00:07:25.524 --> 00:07:35.009
Paid for that and I don't even go ahead sorry, and I don't think it was the ftc, that, I think it was something around, it was some other government agency.

00:07:35.009 --> 00:07:39.387
But I've heard more and more that the ftc is hey, you know it's.

00:07:39.387 --> 00:07:41.331
And then now with ai, it's going to get.

00:07:41.331 --> 00:07:44.949
Oh, daniel says, ftcgov influencer does still work.

00:07:44.949 --> 00:07:46.242
So there you go.

00:07:47.487 --> 00:07:49.314
I'll take back my ticket comment.

00:07:49.314 --> 00:07:55.007
It says here violating companies may face penalties of up to $51,744.

00:07:55.007 --> 00:07:55.850
That's interesting.

00:07:55.850 --> 00:07:58.199
That amount must mean something right.

00:07:58.199 --> 00:08:01.384
50, it must be a percentage of something right.

00:08:01.384 --> 00:08:08.740
Why would it be $51,744 for each fake review or testimonial if they had knowledge of the misconduct?

00:08:09.343 --> 00:08:10.345
I guess I'll have to prove that.

00:08:10.345 --> 00:08:12.350
But yeah, you know they're getting.

00:08:12.350 --> 00:08:15.562
I guess they're getting serious about these influencers.

00:08:15.562 --> 00:08:31.740
And so does that mean like on YouTube, if I say I was just I've been going through EcoFlow reviews because I've been looking at doing a whole house backup with batteries and of course all EcoFlow sent hundreds of those units out to be reviewed.

00:08:31.740 --> 00:08:44.048
And they all say and thank you EcoFlow for sending not that I'm doing an EcoFlow commercial right now, but thank you EcoFlow for sending out these units, or this is sponsored by EcoFlow.

00:08:44.048 --> 00:08:45.988
Do you think that's enough disclosure?

00:08:45.988 --> 00:09:02.105
I'm sure these rules have some disclosure rules associated with them, but saying that and I think in the YouTube video you would need to mark it as a paid endorsement of something I think they have a setting that says this is a product review to monetize, right when you're monetizing something.

00:09:03.480 --> 00:09:21.989
Yeah, there's that, and then I need to go back and find it, because the one episode we were playing Kyle and Cheryl, our favorite AI duo, and somewhere in YouTube you have to put some of these voices, were AI generated and I finally found it, but that's in there to disclose as well.

00:09:21.989 --> 00:09:37.311
It's going to be tricky to see and I know right now I have heard so many advertisements for AG1, athletic Greens it's 75 vitamins and blah, blah, blah, and I'm not sure why it took everybody so long to figure this out.

00:09:37.311 --> 00:09:50.606
But even if they say this show is brought to you by Athletic Greens, they're like, yeah, and for some reason everybody's now getting kind of, you know, they're dander up because they're like, well, that podcaster is being paid for that.

00:09:50.606 --> 00:09:52.467
I'm like, yeah, it's a, it's an advertisement.

00:09:52.467 --> 00:10:04.716
And then I guess the fact that the they're getting paid an additional amount of money If somebody buys, like when you use the coupon code whatever, coach one, blah, blah, blah.

00:10:04.716 --> 00:10:08.159
Somebody buys, like when you use the coupon code whatever, coach one, blah, blah, blah.

00:10:09.740 --> 00:10:19.068
And people have figured out that there was I saw four videos and it was one of those total YouTube algorithm where once you watch one negative review of AG1, here's another one and another one to where you just really think, wow, this must be crap stuff.

00:10:19.068 --> 00:10:22.083
And it's not so much that it's crap, it's just it's overpriced.

00:10:22.083 --> 00:10:23.245
It's it's 100 bucks a bag.

00:10:23.245 --> 00:10:24.107
I didn't realize that.

00:10:24.107 --> 00:10:27.495
I've never wanted to drink, you know, green slime with.

00:10:27.495 --> 00:10:29.820
You know all that stuff tastes like grass to me.

00:10:29.820 --> 00:10:30.703
I've tried a few of them.

00:10:30.703 --> 00:10:47.313
I'm like, yeah, if I really want this, I'll just go out in the yard and grab a handful and throw it in a blender or whatever, like no thanks, I don't think it's that easy, dave, yeah, but all these people are like, well, can I trust person now, because he's been saying it's the best thing?

00:10:47.313 --> 00:10:50.570
And again, I don't really know that there's anything wrong with the product.

00:10:50.570 --> 00:10:52.788
I think everybody's complaining because it's so expensive.

00:10:52.788 --> 00:10:57.412
And it's so expensive because they're paying $30 to the podcaster every time somebody buys a bag.

00:10:57.412 --> 00:11:03.245
But it's just one of those where integrity is coming up again and right now.

00:11:03.686 --> 00:11:06.802
I just found out this morning, without turning this into a political talk.

00:11:06.802 --> 00:11:18.476
But the point here is podcasts have power and they're calling this election the podcast election because Donald Trump was on Joe Rogan for a three-hour talk.

00:11:18.476 --> 00:11:22.746
I'm 11 minutes into it and they're both hitting all these.

00:11:22.746 --> 00:11:33.091
You know Kamala Harris wanted she's trying to get the women vote, so she went on Call Her Daddy and they're both hitting all these ones and it's because nobody trusts the mainstream media anymore.

00:11:33.091 --> 00:11:36.100
So they're going someplace and they're also going.

00:11:36.100 --> 00:11:39.708
Hey, I need to reach, you know, men in their 30s.

00:11:39.708 --> 00:11:41.552
You need to go on Joe Rogan.

00:11:41.552 --> 00:11:43.187
You know I need to reach women in their 20s.

00:11:43.187 --> 00:11:43.892
You need to go on Call Heran.

00:11:43.892 --> 00:11:45.220
You know I need to reach women in their 20s.

00:11:45.220 --> 00:11:46.625
You need to go on Call Her Daddy.

00:11:46.625 --> 00:11:48.865
It'll be interesting to see post.

00:11:48.865 --> 00:11:51.232
When is what is election day?

00:11:51.232 --> 00:11:52.495
November 8th?

00:11:53.538 --> 00:11:56.504
Fifth, Okay, so number six.

00:11:56.504 --> 00:12:05.115
You know it'll be interesting to see how these strategies worked if they had anything to play if everything's on fire.

00:12:07.201 --> 00:12:14.567
Your statement's interesting when you said you know nobody trusts the media anymore and yet we trust influencers who are paid for their opinions.

00:12:14.567 --> 00:12:18.361
Right, exactly, I mean yeah, so you have to.

00:12:18.361 --> 00:12:29.836
I mean again, I mean we all want our own biases affirmed in some of these things and or hate whoever you're voting for, not voting for from that standpoint.

00:12:29.836 --> 00:12:33.787
So it'll, yeah, it's the next.

00:12:33.787 --> 00:12:41.803
Sorry for our international friends, but the next 10 days going to be super interesting here in the United States, and maybe the days after that as well.

00:12:41.803 --> 00:12:47.815
You know we thought we had it bad in 2000 with Bush and Gore and that taking a while.

00:12:47.815 --> 00:12:55.032
I'm not sure we were ever afraid that the country would break into civil war during the 2000,.

00:12:55.032 --> 00:13:02.923
You know, during that time when now I'm hearing, you know people are like, oh, like this is going to be interesting, so anyway.

00:13:02.923 --> 00:13:07.729
So for our friends outside the United States, we've got an interesting couple of weeks ahead for us.

00:13:08.181 --> 00:13:11.630
So Stephanie says so wait, is Athletic Greens good or not?

00:13:11.630 --> 00:13:13.639
I don't think the product itself.

00:13:13.639 --> 00:13:16.009
I don't think it's misrepresenting what it does.

00:13:16.009 --> 00:13:20.246
It probably does what I think people are, just they don't pay us to say if it's good or not.

00:13:20.399 --> 00:13:30.123
And I just think people are like wait a minute, that guy's getting paid to say that.

00:13:30.123 --> 00:13:32.732
And I'm like so either a they're not saying the show is sponsored by, which is pretty obvious that you're getting paid.

00:13:32.732 --> 00:13:35.503
You know the show is brought to you by podcast brandingco and based ona true story podcastcom.

00:13:35.503 --> 00:13:37.046
Why Cause they're paying us to say that.

00:13:37.046 --> 00:13:41.423
Now, mark does my stuff, you know, that's why he's allowed to do that.

00:13:41.423 --> 00:13:47.211
I've had people that want to sponsor the school of podcasting and I always just tell them hey, I have one sponsor, it's me.

00:13:47.211 --> 00:13:48.634
Thanks, but no thanks.

00:13:48.735 --> 00:13:54.870
But even when I did, it was always things I used, like I wouldn't have podcast.

00:13:54.870 --> 00:14:06.933
No, podpitchcom is a not great service in my opinion, because I kept getting worse pitches, which is hard to believe.

00:14:06.933 --> 00:14:15.863
Oh yeah, and Adam Curry was talking about this because he got a pitch and what it is because, of course, you know the magic of AI.

00:14:15.863 --> 00:14:32.272
Everything with AI is brilliant and good, and so this tool we're assuming because they talk about it a lot on their website is scraping your RSS feed, running your show notes through AI and then sending you a more personalized pitch.

00:14:32.272 --> 00:14:42.047
But it's still dumb enough to send pitch requests to shows that don't have guests, like the no Agenda show has never had a guest.

00:14:42.047 --> 00:14:44.525
And they're like hey, john and Adam love what you did.

00:14:44.525 --> 00:14:53.110
And it pulled something from the show notes so it made it sound like it was listening, which I always say if you can prove that you're listening, and that's why we think.

00:14:53.110 --> 00:15:01.970
And it turned out to be an influencer who has an OnlyFans page and should come on the show and discuss this.

00:15:01.970 --> 00:15:04.788
And they're like A we talk about deconstructing the media.

00:15:04.788 --> 00:15:09.143
We don't really think she's a good fit.

00:15:09.182 --> 00:15:12.995
But I wonder, because I have probably in the last two weeks had three pitches that called me by a wrong name.

00:15:12.995 --> 00:15:14.158
One was Judy.

00:15:14.158 --> 00:15:16.990
I remember they're like hey, judy, love your show, blah, blah.

00:15:16.990 --> 00:15:20.061
And then I got a pitch yesterday for building a better Dave.

00:15:20.061 --> 00:15:24.190
Building a better Dave has never, ever had a guest on the show.

00:15:24.570 --> 00:15:26.453
And I was like why are the pitches getting worse?

00:15:26.453 --> 00:15:31.251
And if you go over there, they're like you can be on four million podcasts.

00:15:31.251 --> 00:15:34.910
And I'm like who has time to go on four million podcasts?

00:15:34.910 --> 00:15:36.160
And it just.

00:15:36.160 --> 00:15:47.587
I was like so hence, that company has ruined its credibility because I've seen your product and it's not very good and I've heard other people talk about the product and it's not very good.

00:15:47.587 --> 00:15:48.168
It'll be.

00:15:48.168 --> 00:15:55.631
You know, I always say every podcaster starts with two things no audience and integrity.

00:15:55.631 --> 00:16:04.905
And the goal is to grow an audience without losing your integrity, Cause it only takes one thing for people to go oh, that guy's, I'm not, you know.

00:16:04.905 --> 00:16:08.101
I mean, look at Elon Musk, you know what I mean.

00:16:08.101 --> 00:16:11.211
That guy for a while was like wow, tesla, he's a brilliant scientist guy.

00:16:11.211 --> 00:16:15.546
And then he comes out and you know he's jumping on stage with Trump and everybody's like that guy's an idiot.

00:16:15.546 --> 00:16:16.865
And I'm like, oh well, there you go.

00:16:17.506 --> 00:16:27.260
That's why how quickly that changed very much.

00:16:27.260 --> 00:16:27.621
I wish chop chops.

00:16:27.621 --> 00:16:28.825
I think it's chops, the beef sticks, that's those.

00:16:28.825 --> 00:16:31.953
I wish they sponsored this show and they would just send us chops, that we could have a snack break during this.

00:16:31.953 --> 00:16:34.443
And just, would you be a beef stick guy, dave?

00:16:34.443 --> 00:16:35.989
Would you have a beef stick on the show?

00:16:35.989 --> 00:16:38.884
Would you eat one on the show as a as an advertisement?

00:16:38.884 --> 00:16:39.065
If?

00:16:39.205 --> 00:16:44.135
if it was a slim jim, I would snap into a slim jim in a moment it's a version of a slim jim.

00:16:44.135 --> 00:17:10.469
I mean, I'm a version of a slim gym I mean, I'm a version of a slim gym too you are a slim gym, that's true but it is a version of yeah, we, I did an espresso for a while and that was another one that was kind of easy to sponsor because they I use it every day, you know well, I was really good I've been playing with my Akron podcast show and, in full disclosure, my last two episodes were done by Kyle and Cheryl and that's all Jody's fault.

00:17:10.630 --> 00:17:11.451
Jody said why would?

00:17:11.451 --> 00:17:14.227
If you don't want to do a show, then just don't do the show.

00:17:14.227 --> 00:17:21.266
And I was like, wait, I have a show I don't want to do and so I take stories from the local paper, hand them to Kyle and Cheryl.

00:17:21.266 --> 00:17:22.347
I take out.

00:17:22.347 --> 00:17:36.983
In some cases I leave the obvious AI stuff in, but I announce hey, let's throw it over to our two favorite AI reporters, kyle and Cheryl, and then they talk about it and then I listened to it, which in the end I'm like I'm spending almost as much time as if I just did the show.

00:17:36.983 --> 00:17:42.691
But I did it just to see if people would revolt and you know pitchforks and torches at dawn and that whole nine yards.

00:17:42.691 --> 00:17:44.053
So we shall see.

00:17:44.133 --> 00:17:47.022
But I say that I've quite the tangent there.

00:17:47.022 --> 00:17:56.609
I'm using acorns as my quote sponsor because a that audience is super small and how many of them want to, you know, start a podcast?

00:17:56.609 --> 00:18:01.346
And I was like, but everybody wants to make more money and acorns is an online baking account.

00:18:01.346 --> 00:18:07.281
If you go go to, I'm guessing, supportthisshowcom, slash acorns and I geta referral fee.

00:18:07.281 --> 00:18:09.527
If somebody signs up, I get money.

00:18:09.527 --> 00:18:10.911
And I was like, huh, let's try this.

00:18:10.911 --> 00:18:16.853
But I treat it like it's a sponsor and I disclose I'm like, hey, today's show is brought to you by acorns.

00:18:16.853 --> 00:18:20.068
I've been using acorns for six months and I've already saved X amount of money.

00:18:20.068 --> 00:18:20.711
Blah, blah, blah.

00:18:20.711 --> 00:18:30.971
You know, sometimes you can use an affiliate as a sponsor and the best one to use is the one that you use that might fit your audience.

00:18:30.971 --> 00:18:34.244
We got two questions about that kind of come down to value.

00:18:34.244 --> 00:18:37.496
I want to say Talia, is that how you pronounce that, jim?

00:18:37.496 --> 00:18:40.923
Because it's not Thalia, it's Talia.

00:18:40.923 --> 00:18:41.844
Maybe Silent H?

00:18:42.746 --> 00:18:47.813
Yeah, Anyway it says I've realized I follow way too many podcast tips and trick sites.

00:18:47.813 --> 00:18:49.316
It's become overwhelming.

00:18:49.316 --> 00:18:52.469
I've started deleting podcasts and newsletters to cut back.

00:18:52.469 --> 00:18:53.946
How do I decide?

00:18:53.946 --> 00:18:56.006
That's a fun question.

00:18:56.006 --> 00:19:07.087
Well, when somebody says, try this and it will grow your audience, try that and see if it grows your audience, in that case they've delivered value.

00:19:07.087 --> 00:19:15.993
But if they say a bunch of stuff that turns out to be not helpful, then they're not delivering value and those would be the people I would cut.

00:19:16.513 --> 00:19:27.767
And then sometimes there are people that focus on just starting a podcast and maybe you've already started your podcast, so not that it's bad content, but you know you've outgrown it.

00:19:27.767 --> 00:19:29.511
It's like those people that do a wedding show.

00:19:29.511 --> 00:19:32.185
You know how to plan your wedding, okay, great.

00:19:32.185 --> 00:19:34.622
Well, once you're married you don't need that show anymore.

00:19:34.622 --> 00:19:44.969
And then you, if they were smart, the people that have a how to do a good wedding show should also have a marriage show how to have a good marriage and then how to have a cheap divorce.

00:19:44.969 --> 00:19:47.653
Just cover the whole spectrum and you'll be good.

00:19:47.653 --> 00:19:50.662
That's my next podcast how to have a friendly divorce.

00:19:50.662 --> 00:19:51.423
I have two.

00:19:51.423 --> 00:19:53.067
Let me explain show you how.

00:19:53.929 --> 00:19:57.141
Yeah, so and yeah and just.

00:19:57.141 --> 00:20:01.432
I mean to me I have a couple of shows that I've nothing wrong with the content.

00:20:01.432 --> 00:20:25.165
But if you keep seeing the same content over and over if I have, if Jim tells me that the Samson Q2U microphone is great, and then I listen to another show and they say the same thing, and Jim says this and they say this, and I just keep getting the same content I don't need to listen to this twice and at that point I'm like well, I like Jim's personality better, so this other one's going away.

00:20:25.165 --> 00:20:26.930
I don't know how do you pick Jim?

00:20:26.930 --> 00:20:27.853
What would be your answer?

00:20:28.619 --> 00:20:30.163
They just kind of drop off for me.

00:20:30.163 --> 00:20:31.969
Naturally, you know, over time you start.

00:20:31.969 --> 00:20:32.810
I'm in this.

00:20:32.810 --> 00:20:40.588
You know we had a major power outage back in the summer and so I've been rethinking my backup strategy and rethinking some of that.

00:20:40.588 --> 00:20:52.001
So I've been just diving deep into some of these YouTube channels and I don't really do podcasts that way when I'm doing the research on stuff but and eventually they'll kind of fade away.

00:20:52.001 --> 00:20:53.686
You know the ones that are really helpful.

00:20:53.686 --> 00:20:55.290
There's this I love this one.

00:20:55.290 --> 00:20:59.005
There's this one his name's Professor Hobo and he does all these?

00:20:59.065 --> 00:20:59.486
backups?

00:20:59.486 --> 00:21:00.246
Yeah, does.

00:21:00.246 --> 00:21:01.688
I'm Professor Hobo.

00:21:01.688 --> 00:21:02.409
You know he starts.

00:21:02.409 --> 00:21:06.755
He's got really good technique and and he's come a long way.

00:21:06.755 --> 00:21:14.173
It's a good channel, by the way, if you ever want to see someone mature into their space he's a really great example of.

00:21:14.173 --> 00:21:24.886
If you go back to his early videos, he's I mean I'm not saying he's bad, but he had some room for growth and then you see his productions incrementally get better and better.

00:21:24.886 --> 00:21:27.028
And the other day, just last night, I was watching one of his videos.

00:21:27.028 --> 00:21:31.592
I was like these are really good now, like he's really got it down.

00:21:31.592 --> 00:22:10.619
Now he didn't have it down on the first one because that was his first one, but he never would have gotten to his 50th if he hadn't done his first no-transcript.

00:22:10.619 --> 00:22:20.702
Give them a score, like rate that, as you're listening to them, give them a score or the more you listen to them, and then the ones that have the lower score start to drop off the back end if it gets to be a problem.

00:22:21.224 --> 00:22:45.253
Yeah, I know, like, like David Hooper, build a big podcast, dave is always finding something I've never heard of and I'll be like, okay, but if it's, and a lot of times that's what that's, because there are so many podcasts about podcasting and if it's people telling me stuff that I already knew, most of the time I there are and, like you said, after a while they just quit.

00:22:45.253 --> 00:22:53.968
So I have so many podcasts in my playlist that haven't put out episodes in years because they just quit and I should go in and clean it up or whatever.

00:22:53.968 --> 00:22:56.701
But there are some that I'm just like, yeah, you're not.

00:22:56.701 --> 00:23:04.007
I'm listening to your show to see if I'm missing anything and if I'm not getting anything, that's yep, I knew that.

00:23:04.007 --> 00:23:07.769
Then I don't really need to listen anymore, and that's the thing.

00:23:07.769 --> 00:23:21.407
It's not that it's bad content, it's that there's only 24 hours in a day and so, if I can, james Cridland is somebody I listen to because he's always telling me things that I've never heard of because he's in Kuala Lumpur or some other country.

00:23:21.407 --> 00:23:25.894
I've never heard of Tony I want to say Doe, but that's not right.

00:23:25.894 --> 00:23:31.093
But he's in Africa and he does a show about independent podcasters in Africa.

00:23:31.093 --> 00:23:34.229
I listen to that because I'm always hearing about things that I've never heard of.

00:23:34.229 --> 00:23:39.445
So those are the things that I do and in some cases I listen to people.

00:23:39.445 --> 00:23:47.208
Because I've listened to them so long, I feel like they're a friend, and in some cases I just want to catch up with them and see what I should do.

00:23:47.228 --> 00:23:50.782
Craig says someone should do a podcast about podcast, about podcasting.

00:23:50.782 --> 00:23:51.825
I have thought of that.

00:23:51.825 --> 00:23:54.651
I have, especially now that I do.

00:23:54.651 --> 00:24:00.056
You guys remember Talk Soup on E, where they would play clips of other podcasts and then comment on it.

00:24:00.056 --> 00:24:04.445
The only reason I haven't done that because I've been this close, because I kind of do that anyway.

00:24:04.445 --> 00:24:08.973
There are times if somebody really pops a clip, I'll be like, oh, I'm playing that on my show and talking about it.

00:24:08.973 --> 00:24:14.807
But I just would think eventually somebody's going to go hey, that's my show, quit playing my clips on your show.

00:24:14.807 --> 00:24:21.705
It would be like I would spend half my time asking people is it okay if I play this, like Jordan Harbinger?

00:24:21.705 --> 00:24:25.910
The last time I asked him he said, dude, just play it Like you have my permission from now, forever.

00:24:25.910 --> 00:24:28.712
If you hear a good clip, just put a link to my show.

00:24:28.712 --> 00:24:30.354
And I was like, oh, all right, well, that's cool.

00:24:30.354 --> 00:24:30.875
Thanks, buddy.

00:24:30.875 --> 00:24:32.896
You know I did use.

00:24:32.896 --> 00:24:38.162
We were talking about Kyle and Cheryl and of course that's my fun names for the people at Notebook LM.

00:24:38.162 --> 00:24:41.566
Microsoft came out and they have names.

00:24:41.566 --> 00:24:45.630
Actually it's Dan and Anna, and Dan is British.

00:24:45.630 --> 00:24:47.672
There's another version of doing that.

00:24:47.731 --> 00:24:54.224
I did have somebody reach out to me who had sent me a PDF of their book and said hey, dave, did you ever get a chance to read my book?

00:24:54.224 --> 00:25:01.905
I'd love to come on the show and I was like, oh sorry, because I don't read books, I listen to them or maybe read the Kindle.

00:25:01.905 --> 00:25:08.054
And so I threw it into Notebook LM and it gave me a 15 minute summary and I think I'll probably.

00:25:08.054 --> 00:25:08.634
I told them.

00:25:08.634 --> 00:25:09.434
I gave them the thing.

00:25:09.434 --> 00:25:16.740
I'm like hey, let me check out your book.

00:25:16.740 --> 00:25:20.663
If you want to, you can come on the show, but if I feel it doesn't resonate with my audience, I reserve the right to not publish it.

00:25:20.663 --> 00:25:21.284
Are you cool with that?

00:25:21.284 --> 00:25:22.164
And we'll see what he says.

00:25:22.164 --> 00:25:23.365
But that gives me an out.

00:25:23.365 --> 00:25:25.528
So if I go, you know it sounds like a great book.

00:25:25.528 --> 00:25:27.409
I just don't think my audience is going to care about it.

00:25:27.409 --> 00:25:28.490
You know, I appreciate it.

00:25:29.530 --> 00:25:34.035
Ralph has a question from askralphpodcastcom Just launched my live show.

00:25:34.035 --> 00:25:35.536
Yeah, I was bummed.

00:25:35.536 --> 00:25:47.517
I was in New Hampshire when he did that and I was wondering what are some great ways to generate interest in the show, the same way you generate interest about a non-live show.

00:25:47.517 --> 00:25:50.147
You know one of the things we haven't done this in a while.

00:25:50.147 --> 00:25:52.489
We used to start off the show and I had a thing.

00:25:52.489 --> 00:25:55.506
I'd push a button on my stream deck and it would say tweet out that we're live.

00:25:55.506 --> 00:26:01.542
And we would occasionally have people you know tweet out hey, you guys could come here, he's live, do it now.

00:26:01.542 --> 00:26:12.521
So that would be one way to generate interest and from there take some of the questions.

00:26:12.521 --> 00:26:18.913
If you go to my YouTube channel, jim's on there, because we were talking about value for value, you have to deliver value if you want people to listen.

00:26:18.913 --> 00:26:21.243
And it was a great answer.

00:26:21.243 --> 00:26:24.873
And I went into Descript and said, hey, go find me some clips.

00:26:24.873 --> 00:26:29.211
And that one came up and I kind of tweeted around a little bit and put it out as a short.

00:26:29.211 --> 00:26:33.930
Now, the fun thing that I learned it's a different perspective.

00:26:33.930 --> 00:26:37.651
So I'm not saying this is the truth, but it is a different perspective.

00:26:37.771 --> 00:26:41.482
Daniel Battelle, who I'm a big fan of, just because he's kind of sarcastic.

00:26:41.482 --> 00:26:49.877
He's a YouTube influencer and he said if you think about a short, that was from a long, he goes.

00:26:49.877 --> 00:27:01.339
You're taking something that was designed to be consumed in this big long format and then you're trying to make things that were designed to be listened to in a short format.

00:27:01.339 --> 00:27:05.361
So this really wasn't designed to be a short, but it'll kind of work.

00:27:05.361 --> 00:27:10.651
And he's like why not just if it's a minute long, why not just make a short?

00:27:10.651 --> 00:27:12.961
That's like, why not make a one minute?

00:27:12.961 --> 00:27:18.182
If you go to him, he's really into DaVinci Resolve and he'll be like DaVinci Resolve for noobs.

00:27:18.182 --> 00:27:20.384
Hey, somebody asked can you do the thing?

00:27:20.384 --> 00:27:25.412
Where you do the thing, and he's yes, if you click on this and go down to here and move the slider to the right, it'll do the thing.

00:27:25.412 --> 00:27:34.280
And then it looks like this Boom, and I was like that's kind of a good point in a way.

00:27:34.300 --> 00:27:37.765
Now there are some times when, especially like on an Ask Ralph show, you know, somebody asks a question, you answer it.

00:27:37.765 --> 00:27:41.869
Okay, that's, that wasn't designed to be cut up, but it is a segment on its own.

00:27:41.869 --> 00:27:47.537
I think he's more talking about when people cut into the middle of a sentence or something.

00:27:47.537 --> 00:27:49.548
It's kind of awkward or things like that.

00:27:49.548 --> 00:28:05.115
But the thing I really got from his was yes, there are best practices, but I don't know that there is the way to be a giant you know, youtube channel.

00:28:05.115 --> 00:28:12.271
Or because he's he was all about shorts and I know lots of people are like, oh, shorts, those can really ruin your YouTube channel.

00:28:12.271 --> 00:28:14.528
And he's hey, here's the stats, this is what did this.

00:28:14.528 --> 00:28:20.073
Oh, and in the end he ended up with a six figure sponsorship from DaVinci Resolve.

00:28:20.073 --> 00:28:22.326
So it definitely worked for him.

00:28:22.326 --> 00:28:26.088
Yeah, but in terms of generating interestim, am I, you know?

00:28:27.030 --> 00:28:27.922
yeah, no, you're right on.

00:28:27.922 --> 00:28:30.669
I think you know this is live.

00:28:30.669 --> 00:28:40.031
I mean, live is the hardest medium, the hardest genre, whatever you want to call it to, to get audiences to, to attend.

00:28:40.031 --> 00:28:40.893
It's a point in time.

00:28:40.893 --> 00:28:44.583
You've kind of gone back to network television from the 70s, like it's a point in time.

00:28:44.583 --> 00:28:46.523
You've kind of gone back to network television from the 70s.

00:28:46.523 --> 00:28:47.525
It's a point in time.

00:28:47.525 --> 00:28:55.871
Oftentimes it's inconvenient for most of the people that you want to come to it and just getting folks to show up to anything live is difficult.

00:28:55.871 --> 00:29:01.215
We are fortunate here that we get 30 to 60 every Saturday now.

00:29:01.215 --> 00:29:07.622
But if you were to ask me why, I would say this the number one reason because we're consistent.

00:29:07.622 --> 00:29:18.049
Like we do it every single Saturday, with the exception of a few, let's just say 50, 50 out of 52 Saturdays a year when I'm not here.

00:29:18.049 --> 00:29:18.750
You still do it.

00:29:18.750 --> 00:29:20.079
We're doing it all the time.

00:29:20.079 --> 00:29:24.566
We I don't know actually, as I think about who comes out right now.

00:29:24.566 --> 00:29:26.208
Dave, how do you think?

00:29:26.208 --> 00:29:29.291
And may we get the chat room to put this in?

00:29:29.291 --> 00:29:32.895
How did you hear about this and why are you here this morning?

00:29:32.895 --> 00:29:36.304
Yeah, let me give Ralph some help just seeing your answers.

00:29:36.304 --> 00:29:37.065
So chat room.

00:29:37.065 --> 00:29:38.046
Drop in there.

00:29:38.046 --> 00:29:39.067
How did you hear about us?

00:29:39.067 --> 00:29:40.390
Why are you here?

00:29:40.390 --> 00:29:41.771
Why do you keep coming back?

00:29:41.771 --> 00:29:46.640
I mean some of those kinds of things I think are the clue to it here.

00:29:46.640 --> 00:29:47.401
Why do you keep coming back?

00:29:47.401 --> 00:29:49.483
I mean, some of those kinds of things I think are the clue to it.

00:29:49.503 --> 00:29:53.790
I've been doing live on Home Gadget Geeks for, you know, 14 years and I get four, five, you know, to show up on.

00:29:53.790 --> 00:30:03.227
Now, if I wanted to expand that, I could do some things like create a newsletter that I try to bring people to and then make sure you're advertising that in the newsletter.

00:30:03.227 --> 00:30:09.954
I make sure in all the social channels I put anything I say Join us live Thursday nights, 8 pm Central, 9 Eastern.

00:30:09.954 --> 00:30:13.002
You got to tell them where to go and at what time it is.

00:30:13.002 --> 00:30:15.667
You can't be moving that thing around.

00:30:15.667 --> 00:30:23.242
We have this experience unless unless you've got a really solid social channel and you give people a lot of time to respond.

00:30:23.262 --> 00:30:24.083
This is the way for me.

00:30:24.083 --> 00:30:24.683
It is at Gallup.

00:30:24.683 --> 00:30:31.028
When I do a live event at Gallup, if I give them a couple weeks, I can move that thing all around and pick a time.

00:30:31.028 --> 00:30:41.233
Now I'm going to get different people at noon Eastern on a Thursday than I get at 4 pm Eastern on a Friday, just a different.

00:30:41.233 --> 00:30:45.836
You're going to get some different audiences in that, but I think consistency is key.

00:30:45.836 --> 00:30:56.815
I think having a good way of notifying the individuals you think are going to show up your chances of getting a stranger to show up to a live feed I get.

00:30:56.815 --> 00:31:00.047
Sometimes we get the baba buoys that come in through Twitch.

00:31:00.047 --> 00:31:03.621
Twitch seems to be the nightmare Alive, right.

00:31:03.621 --> 00:31:06.851
I mean, you just get the crazies out there.

00:31:07.380 --> 00:31:13.467
I just don't think people find, oh, I got nothing to do tonight, I'm going to go to a live show, maybe every once in a while.

00:31:13.467 --> 00:31:21.421
You got to really groom and work your audience to make sure that they're aware of when it is and how to get there and that they know you know that.

00:31:21.421 --> 00:31:25.332
Make sure this is askthepodcastcoachcom slash live.

00:31:25.332 --> 00:31:28.619
Yeah, I can we say that a hundred times.

00:31:28.619 --> 00:31:30.203
If you want to get in here, you've got it.

00:31:30.203 --> 00:31:32.631
You know you've got it up above here.

00:31:32.631 --> 00:31:35.589
If you want to get a question in, I think that goes to the live, right.

00:31:36.079 --> 00:31:37.727
That's redirected to the live.

00:31:38.681 --> 00:31:38.921
It goes.

00:31:38.921 --> 00:31:59.309
Slash live goes to YouTube and slash question goes to Ecamm where I will now I now have it notify me when somebody because we had somebody I went back and watched like the show afterwards and there was somebody sitting in the green room and I never saw them because I'm hitting 12 buttons and things like that.

00:31:59.500 --> 00:32:01.309
Yeah, you got to make sure you're doing that.

00:32:01.592 --> 00:32:02.738
The other thing you got to think about.

00:32:02.738 --> 00:32:07.875
Randy Cantrell mentions and we're up against espn college game day right now, is it?

00:32:07.875 --> 00:32:14.545
It's 11 o'clock, so if you're like, hey, I know I'm going to do thursdays at eights 10 years ago, you're like, oh, good luck, you're up against friends.

00:32:14.926 --> 00:32:24.832
You know, have fun getting people to stop what they're doing but we've always been up against espn game day and the folks that come because we're consistent, don't watch ESPN game day, right?

00:32:24.832 --> 00:32:26.775
That's the magic of consistency.

00:32:26.775 --> 00:32:32.319
And so now, if we were doing a sports podcast, that may be a different story, right?

00:32:32.319 --> 00:32:36.586
I mean that the audience that we're looking for is not.

00:32:36.586 --> 00:32:42.914

Why Honest Reviews Matter in Podcasting

Listen On

Featured Episodes

Recent Episodes

Why Honest Reviews Matter in Podcasting

Daily Podcast Tips - Grow Your Show!

Listen On

Featured Episodes

Recent Episodes