As Google Loses Market, What Does This Mean For Podcasters?

Dave Jackson [00:00:00]:
Ask the podcast coach for January 4, 2025. Let's get ready to podcast. There it is. It's that music that means it is Saturday morning. It is time for ask the podcast coach where you get your podcast questions answered live. I'm Dave Jackson from the school of podcasting.com, and joining me right over there is Jim Collison, except that's the wrong button. That's my screen. That's Jim Collison.

Dave Jackson [00:00:27]:
There we go. And it's a Christmas miracle when I hit record. All the screens came together. I can see everything I need to see now, so that's good. Jim, how's it going, buddy?

Jim Collison [00:00:37]:
Greetings, Dave. Happy Saturday morning to you. A good way to start the new year, trying to figure out all this stuff. But we're here. We're live. Lots of folks in the chat room. Good to be back. Welcome to 2025, and happy New Year.

Dave Jackson [00:00:50]:
I see our chat room. But from before, that's why we're late today. I I could see Randy or I could see Jim, but I could not get Randy and Jim together. I could not get the interview screen on my Ecamm screen. It was very weird. And the only way you can calm yourself down is probably with a nice hot cup of Java. And, of course, that lovely coffee pour is brought to you by our good friend, Mark, over at podcastbranding.co. And the beauty of Mark is, yes, he's an award winning graphic artist, but he's also a podcaster and he's just gonna kill you with customer service.

Dave Jackson [00:01:29]:
And what I mean by that is so many people, if you go to, I don't know, Fiverr or something like that, they're gonna go, well, what do you want it to look like? And, you know, they basically tap into your marketing brain. Well, that's not your job. Your job is to make your show. Mark goes over, listens to your episode, checks out your website if you have one, and then basically ask you, you're like, what's the brand about? And then he makes a piece of artwork that matches that. It's amazing. You're not going to get that from somebody on Fiverr. Why are you the marketing person? That's their job. And so if you want to check it he we've used him for Ask the Podcast Coach and many other of my shows.

Dave Jackson [00:02:07]:
There's really only one place to go, and that is podcast branding dotco, and tell Mark that Dave and Jim sent you. And thanks for your support, Mark.

Jim Collison [00:02:24]:
And of course, big thanks to our good friend Dan LeFebvre over there, based on a true story, based on a true story, podcast dot com. This week, Maria so if you haven't, if you got through Raiders of the Lost Ark and the Temple of Doom and all the Indiana Jones stuff from the weeks before, Maria is now available for you. Brand new podcast is based on a true story and how much of it is. You can check it out today basedonatruestorypodcast.com. Dan, thanks for your sponsorship.

Dave Jackson [00:02:51]:
What's weird is, Maria, when I hear that, I think West Side Story. I'm like, Was this a spinoff of What? No?

Jim Collison [00:02:57]:
Is this I don't know. That's a good question. That is

Dave Jackson [00:03:00]:
I need to go listen. That's it.

Jim Collison [00:03:01]:
Yeah. You have to go check it out. Yeah. That's a 2024 movie, Maria. It's the the 2 so you have to go you have to go listen.

Dave Jackson [00:03:07]:
Yeah. This is not a sponsorship, but I just wanna say thanks to Jodi Kringle because I'm using her mug today.

Jim Collison [00:03:13]:
Oh my god.

Dave Jackson [00:03:14]:
Because this is my, I still have kind of half a a cold thing going on with my throat. It's kind of scratchy and icky and things like that. And so I was I was making airborne this morning or as I call it, piss. It's yellow. It doesn't taste very good, and I'm like, I gotta start drinking piss again.

Jim Collison [00:03:33]:
No. Emergency is a little better. It's, you know, it's like Tang from the old days. And Yeah.

Dave Jackson [00:03:38]:
Yeah. This isn't it's not horrible. It's just not

Jim Collison [00:03:42]:
Alright. Alright.

Dave Jackson [00:03:43]:
Fix me up a cup of, you know, airborne. But meanwhile, we got we hope he's gonna work when we tried this earlier.

Jim Collison [00:03:49]:
Let's see if it'll work.

Dave Jackson [00:03:50]:
Let's see. The one and only Randall Black from bible dash bytes.com. How's it going, buddy? And we don't hear you, but you look great, my friend.

Jim Collison [00:04:00]:
You hear us, Randy?

Dave Jackson [00:04:02]:
Yeah. He can hear us. You're And I don't know that I have any control over Randy. If I click on this nope. Just that he's got a custom color.

Jim Collison [00:04:12]:
You look good. You're looking great today. You're looking fresh and exciting. I don't think that's a Cool and the Gang song or anything like that, but it was.

Dave Jackson [00:04:23]:
Yeah. So

Jim Collison [00:04:25]:
No. No.

Dave Jackson [00:04:26]:
I don't know if you can yeah. Alright. Well, feel free to throw it in the chat. I'm not sure what's going on.

Jim Collison [00:04:32]:
Give us your best, you know, whatever. Yeah. Thumbs up. Whatever. There you go. Three thumbs up. Peace.

Dave Jackson [00:04:39]:
Yeah. Or or go out and come back in. You could always try that. That might, you know, when in doubt, the the elves come through and fix this. So I'm in I'm in

Jim Collison [00:04:48]:
a bizarre.

Dave Jackson [00:04:49]:
There you go. Stephanie says, just downloaded Bible Bites too. From The Last School of Podcasting. Yeah. There were a lot of really I do the thing where it's what's your favorite podcast. And I know what I just realized. I asked you that question and then didn't pull your answer and put it into the show. So that's that's kind of annoying.

Jim Collison [00:05:06]:
That's alright. Nah. That's alright. I get enough air I get enough airtime with Dave Jackson. I'm I think I'm fine.

Dave Jackson [00:05:11]:
I think Alright. We're we're gonna try this again. Drum roll, please. Coming to the stage. It says wait a minute. I saw a thing where it said you're in the green room, but I've assigned you to guest 2. So go ahead and say something. Yeah.

Dave Jackson [00:05:24]:
I cannot hear him. Let me make sure there's nothing

Jim Collison [00:05:28]:
Riveting riveting audio.

Dave Jackson [00:05:29]:
It is riveting audio right now. So I will be cutting this out later in the yeah. It's I mean, I'm

Jim Collison [00:05:36]:
Will you? Are you sure you will? Alright. Randy, send us, send us a note, Randy.

Dave Jackson [00:05:40]:
Yeah, it's really weird. But I have, you know, I'm doing the exact same thing I do every week. People come in, I go assign to guest 2, I go to that screen and voila. So

Jim Collison [00:05:50]:
Yeah, and you hate to, you know, yeah, you hate to mess around with it too much. But sometimes the universe just doesn't favor you, and you just move on.

Dave Jackson [00:05:58]:
Yeah. That's it. Todd the Gator said, I followed a lot of new podcasts from that last episode of the SOP. Yeah. The one is called The Bugle. That's the one I haven't gone and checked out yet. That is a very sarcastic look at the news. And I was like, oh, I'm all about that.

Dave Jackson [00:06:11]:
I get all my news now. I don't get any news from mainstream media. I watch a guy on YouTube called the Philip DeFranco Show, who is very left leaning. And then I listened to No Agenda, which is right now kind of right leaning, you know. Oh, for sure. Yeah. And so I'm like, alright, let's do that whole 9 yards. Well, shall we jump in? Here we go.

Dave Jackson [00:06:31]:
I want to share 2 pieces of audio. Ah, before before processing and and after. Send that to me. Maybe we'll play it next week. That'd be fun. A demonstration of Throw,

Jim Collison [00:06:42]:
throw up what he said in chat, because I think this is important. Right? But when I share 2 pieces of audio, 1 before processing and one after a phonetic a demonstration of not sleeping on a phonic, and they're processing and noise removal. We, we've been using Auphonic now at work for a month, maybe 2. We cut over to it from Otter for, for our transcriptions. And then by the way, Auphonic does not sponsor this podcast.

Dave Jackson [00:07:07]:
We'll just say that

Jim Collison [00:07:08]:
right up front. But if they did, that'd be awesome. The, in the transcriptions, my editor has just been happier than a lark because of the way they, you know, Auphonic does some weird things with they try to get really smart and fancy with your transcriptions and change things automatically for you. And that was causing lots of problems for him. And just going to kind of a standard set of transcriptions, Not as many features as Otter, Otter on the transcription side, the library, and sometimes you can't give it keywords to, to automatically fix and some of those kinds of things. But the bonus is we've been getting, you know, the audio processed. And so I'm getting 100% of our stuff now run through Auphonic. And Randy, I agree with you.

Jim Collison [00:07:52]:
You can't, you can't sleep on it. And I know they don't, they're not supporting the local version anymore, right? If you have it, it's kind of done, I think. And then most of it's via the web. Very reasonable. Those guys are great. I've already sent in 2 tickets, and they got right back to me on tech support. So, Randy, I agree don't sleep on Auphonic. If you haven't, if it's been a while and, you know, you want something to fix your audio, I mean, the, I did a, I think I'd maybe I mentioned this on the show, I did some audio where the guy was tapping nervously in the background on his desk.

Jim Collison [00:08:24]:
You know, I could just hear the tapping sound. Auphonic? Gone. Just took it out. Like, it was, it was amazing. So I've been I'd agree with you, Randy.

Dave Jackson [00:08:35]:
Yeah, it says, I only have to drop the audio file into, to a Dropbox folder, and then Auphonic picks it up and processes it all. That's pretty cool. Yeah. I haven't used it in a while because I have a bunch of plug ins to do that now. And that you just when you said that, I'm like, that's the one thing on my PC that I don't want to lose when I get rid of my PC is I, as I, I have auphonic yeah. It's, it's so funny because the, the longer I hang on to this thing, the slower it gets. So that's, that's always fun.

Jim Collison [00:09:07]:
It's sensing its death, by the way. That's what's happening. You're not using it as much, and it's sensing its death. So it's just slowly, like a person who doesn't exercise very much, you just get a little slower and a little slower. Yeah, I think, I think the desktop, I think they have deprecated the desktop. And if they don't want them making updates to it anymore. And so

Dave Jackson [00:09:27]:
I just bad business model. You know what I mean? They basically, like, here it is. There's no monthly fee, and you could just and and the whole thing was as long as you're not using it for I forget what it was. If you were like a company, And then they're like, Oh, wait a minute, everybody's lying. They're saying, No, no, I'm just a solo person doing my thing. And, you know

Jim Collison [00:09:47]:
For sure, they were lying. Yes, indeed. Yeah, like, Well, fix that. Well, that's a better model anyways. Listen, we want to support folks that are doing these kinds of things. And it's not terribly expensive. You know, I've got my own version of it. I have a version at work that we use now.

Jim Collison [00:10:04]:
And I bought some extra credits. Like I bought an extra hour of credits to, or more than that 100 hours of credits I bought, just to have because I knew some months we would go over, and I didn't want to have to go back to the well. So yeah, it's good, man.

Dave Jackson [00:10:18]:
If anybody knows, Chris from castahead.net, does allphonic transcription identify speakers?

Jim Collison [00:10:24]:
It, you can, well, it doesn't have yes, it will say speaker 1 well, speaker 0, which is funny. So speaker 0, speaker 1, speaker 2, they have an automatic identification there. You can tell it what's the order. And then in the transcriptions, it'll, it'll fix that for you. One of the nice things about Otter was that it had kind of a memory of people you'd upload before, right? Auphonic doesn't have that. They're just using a different, they're using a different kind of system for it. But you can go in and say, Hey, this audio had 2 speakers. It's me and Jillian, and this is the order they're in, and it'll, it'll get it right.

Dave Jackson [00:11:01]:
Yeah. Stephanie says, They are great. Though if you start buying credits, they then stop giving you the free 2 hour credit, which is a bummer. That is a bummer, you know. But, you know, that yeah. I just I don't use it that much because like I said, I have other tools for that. But on occasion, it's nice that they do it, that free package. So, you know, that that comes in handy.

Dave Jackson [00:11:24]:
And the other thing about it not being a local piece of software, you can use it wherever you are. So if I'm on the road, I'm like, wait a minute. You know? So Chris says Doc Rock over at ECAM uses Sulfonic to edit his audio podcast without a DAW. It isolates individual tracks, removes noise. I'm not sure I'm ready to do that yet, but I'm interested to test it. Yeah. See, they're they keep adding stuff over there.

Jim Collison [00:11:48]:
They do. They do.

Dave Jackson [00:11:49]:
And I know when I worked at Lipson, there were there was a thing where you would upload it. This one guy had it to where he uploaded his intro, and his intro didn't fade out. It was like and now, you know, here's Jim. You know? And then he had an outro. And so he had the intro and outro there. He would just upload his, you know, the middle of the sandwich. It would stitch it together and throw it on Libsyn, and it was like and then the alphonic thing leveled everything for him. So it was I was like, well, I didn't realize it did that kind of stuff.

Dave Jackson [00:12:16]:
So that's kind of cool. I'm gonna try this today. So if you think it's weird, I'm going to go. Our next topic is, and the reason I'm saying is our next topic is, is I want to see if if Descript or whatever I'm using will kind of like, hey, we're changing subjects now, you know, just to see. But this is from our buddy Ralph over at Ask Ralph podcast. If you're looking for Christian finance advice, he says, I spend time writing a blog post for my daily show, and I want to promote the blog post for more engagement. It's on PodPage. Any ideas for promotion? I would promote the podcast, not the blog, and here's why.

Dave Jackson [00:12:56]:
If they go over to the website, and I'm assuming your show notes are, you know, a paragraph and a half and some links. If they click play on the player and and Jim, I'd love your opinion on this. Which one's going to make them stay on the website longer? Clicking play on the player because they might go, nah, this one isn't for me and stop and then they're gone. Or if they go to the blog and they start reading it, you know, I guess in both cases, if you read a paragraph and you go, this isn't for me, either one. But I would think the podcast player would have a better shot at keeping people on the website. What say you, Jim Collison?

Jim Collison [00:13:33]:
Yeah. I I don't think many people are going to a webpage and listening to a full podcast. That's just not some are. Don't don't get me wrong. Some are. But I think in most cases, it's getting listened to on a phone when people are doing things. That's 100%. So that's, but that's, I don't think that's his question.

Jim Collison [00:13:52]:
He does have a blog post, and he wants to promote it. So what are the best ways? So we've got this post on, on PodPage. What are the best ways to get that promoted? And I don't know if there's any new ways to do it, except the old school. 1 and Ralph, you know how to do this better than anybody pay to have it show up in places, if that's what you want to do. Or engage your own network to, to get that link out there and promote it for, help promote it for you via Social Share stuff. Those are, those I don't know how many people are reading blog posts anymore. Like, just reading them. Again, this goes back to the discussion we had with Ralph last week.

Jim Collison [00:14:38]:
I think today, we're a search culture, and we're turning into an AI search culture, which means people are just, they got a question they're just throwing it in the AI, or they're throwing it in search, and they're just getting an answer. And they're not spending a lot of time, I think, going back and reading a lot of content. I don't, I don't know if that kind of content today is being followed, mostly. You know, there were the blogs had their day, right? Maybe 15 years ago, people would be faithful to go back and read those. They we've got a lot more things now than we had then for, for, for folks to update stuff on. So I don't know, Dave. I don't know what as far as promoting your blog posts, you got some thoughts?

Dave Jackson [00:15:21]:
Well, Stephanie has a great point. She goes, You can copy that blog and set up a Substack, which is an email list. You can add the Spotify links there. That's a way since I'm assuming you can add any link. That's what I do. My I mean, if you go to podcasting observations, that's my Substack. And Randy says Substack is vomiting. He goes, that business model will eventually come back to hurt them, and everyone will be paying.

Dave Jackson [00:15:44]:
Yeah. The the here's the thing. I was watching a video yesterday on what are we gonna do because website traffic is gonna go like in the toilet, because you're no longer gonna show up in Google results because even now they're starting to throw, Gemini results at the top of that. And this guy said, well, the one thing that doesn't have an algorithm and works, you know, 30 years after its invention is email. He goes, if you think about it, the people that read your email signed up because they wanna read your email. And he goes, and if you wanna get to these people, granted you're gonna you know, if you get a 30% open rate, you're, you know, a god. He's but if you wanna get to people, maybe start an email list. And I was like, you know, that's that's a good point.

Dave Jackson [00:16:31]:
It's yeah. It's old, and it's yesterday's technology, but there's nobody on your email list unless, you know, you bought the list that doesn't want your stuff. So, Ralph says, I'm focusing on the blog because it has backlinks and more data, which should be SEO juice. So that's why I want to promote it. Well, it

Jim Collison [00:16:50]:
should be SEO juice. But what, what is SEO juice? Nobody really knows that answer. And, you know, you'll hear from SEO experts, Yeah, you got to get these backlinks, and you got to get people linking to your site, and you got to get I think the easiest way to become a, if you're gonna play the SEO game, you got to spend some time becoming an SEO expert, and you got to figure now, by the way, that whole world of SEO is changing. I don't know if I would spend a ton of time, you know, the generative AI advertising space. I just, I think I would give up on SEO. You do some things to, because it's still gonna, it's still working. But if I was gonna understand anything, I'd understand the new, the new ad space that's gonna grow up out of generative AI. And what will that look like? And how is search going to be affected by that? I think, Dave, there's gonna be a day we're gonna say, Oh, remember, like we used to say, Alta Vista? We're gonna say, Remember when people used to search at Google? I think that day, I mean, I think we're gonna have a day like that.

Jim Collison [00:17:56]:
So, yeah, I'd spend my time getting to know that.

Dave Jackson [00:17:58]:
Google used to make really good stuff, but think about it. I forget who I was listening to. It might have been James Cridland. And they said, the last thing that really people still use from Google is Gmail. Yeah. Everything else they've started, they they shut down. I mean, Google Google Podcasts was a great simple app. It had 3% of the market.

Dave Jackson [00:18:22]:
And they said the guys the the problem is right now at Google in fact, it's actually I was surprisingly surprised on how good it was. James Cridlin on Pod News Weekly Review, and then they have this additional thing, the extended dance version of that for interviews. And they put out an episode with our good friends Kyle and Sheila from Google Notebook on podcasting 2.0, and James fed in a bunch of articles and stuff. And I'm here to tell you, it was good. It was a really good summary of podcasting 2.0, but it might have been I can't remember who it was. Apparently, Google has Google notebook, and now Google has another AI tool that is a competitor to Google notebook, and you're like, this is such an example of the left hand doesn't know what the right hand is doing. And I was just like, that's really odd, but, yeah, it's I I think we're gonna see traffic. It's gonna be weird because then why do I need a website if I can't show up in Google? And I'm like, well, where are you gonna send people? Hey.

Dave Jackson [00:19:24]:
For more information, just find me on some other free service that might go away in 6 months. You know, you're you're gonna use your website to direct people to your home base. That's that's how I see it. Now I don't think I'm gonna get a you know, I'm still getting stuff from Google and social and things like that. I don't think Google is gonna go away in 6 months. But

Jim Collison [00:19:45]:
Oh, no.

Dave Jackson [00:19:46]:
Already, you know, we've got enough people. I still think it's kind of funny that people go to Google. And in the search term, they put in the website address that they wanna go to. Yep. And I'm like, you know, you can you can just type that in the address bar.

Jim Collison [00:20:00]:
Well, the address bar is search too. Right? I mean, that I think we've, we've, we've been doing that for 20 years. But it is. Yeah, I think people's search habits are gonna change. Go ahead. Go ahead.

Dave Jackson [00:20:12]:
Jeff says, When I share video clips, I give links to both the blog post and the podcast. You You have a ton of video content, Ralph. Yeah. He does. Daily. That's almost the thing I was wondering. It's like with a daily show, it's almost like you have to promote immediately after it's out because in 23 and a half hours, you got more stuff to promote. So it's almost like you have to like where you like for me, a weekly show, it's like you promote it or you publish it, and then you can promote it on social and then you can mention it on your email.

Dave Jackson [00:20:46]:
Like, I love to see what kind of traffic you get from my email because my shows come out on Monday. My newsletter typically goes out on Friday and I can see, did I get any kind of bump from my newsletter? But when it's daily, it's hard to measure what's working because if here's the episode and then, okay, here's another one. You're like, well, wait. Which which one did the thing? So it's I would be using a ton of, oh, whatever UTM. I mean, I use Fathom, and I make I'm now making links so that when I go into my stats, I can see, oh, this came from I'm even tracking. Did this come from a chapter, or did it come from the show notes, or did it come from the website, or did it come from the newsletter, or did it come from Twitter? Any anytime I link to my website. Yeah. Because I'm dying to see, okay, what's what's working here? Because, you know, the times, they are a changing.

Dave Jackson [00:21:33]:
Yeah.

Jim Collison [00:21:34]:
So I confess to you in the preshow, I've been getting, you know, I've been installing a generator interlock connect to the house over the last couple months. And I've gotten rather obsessed about it. And, and so the latest obsession was the actual generator and what I'm going to use. I have one, but it's the wrong one. Anyways, does it, that doesn't matter. Is I've been getting obsessed about it, when I go to the search and I use, I don't necessarily go to Google anymore. I just open the browser and type in the search I'm looking for. So if I'm using Edge, it'll take me to Bing.

Jim Collison [00:22:09]:
If I'm using Brave, it'll go somewhere else. I've kind of stopped using Google's browser. Even on Bing, when I'm looking for things, the results it brings back hate to say this they're YouTube videos. So YouTube has a very, very, very good tie into if you want to talk about strong SEO, this is where and Dave, I know you've resisted this a little bit, but you've got to get your content out on YouTube. You have to. I know we've been holding back on that. Podcasts aren't YouTube YouTube aren't podcast influencers podcasting. Look, if you want to do something out there, I don't, I don't think you can I mean, if you want, if you just don't want to do video, that's fine? But if you want to be found, Ralph, it I would spend, I wouldn't write blog posts today.

Jim Collison [00:22:58]:
I would, I would figure out, How do I get this going on YouTube? Because that's really where the search engines are finding things. I was talking with Ed on Sunday, Ed Sullivan, and we use Gemini. And Gemini has Most Favored Nation status with YouTube because it's, they're owned by

Dave Jackson [00:23:14]:
the same

Jim Collison [00:23:14]:
company. It's amazing what it can find in those videos, like stuff I put very specific search terms that weren't in the show notes that, that brought results back, including podcast episode numbers in there, that was like, Oh, my gosh, this, this AI search is getting really, really good. And it was because it was on YouTube. And so I just can't guys, we can't, we can't miss this. If you're resisting it, figure out a way to get your content on YouTube in some way. Like figure that out.

Dave Jackson [00:23:52]:
I have def I've definitely moved much further because I watched some videos and I was like, and again, I always try to stay open to it. And there's part of me that's, yeah, but then you got to feed the algo, you know, and you're slave to the algo. And I'm like, yeah. But that's an automated sales tool that is that possibly will help you get an audience. And I was like, and on on other these other platforms, you don't have that. And is it a crapshoot that you're gonna hit the algo right? Yeah. But, you know, as they say in the lottery, if you don't play, you don't win. You know? And so I was just like, yeah, that is it's I last night, it was funny.

Dave Jackson [00:24:30]:
I I was like, alright. I'm gonna start. I just need to jump in. I'm gonna start making YouTube videos that aren't, you know, ask the podcast coach. Yeah. And holy cow. We got a super chat. Thank you.

Dave Jackson [00:24:39]:
It's weird. Yeah. Where's my where's

Jim Collison [00:24:42]:
Where? Yeah. Y'all do it.

Dave Jackson [00:24:43]:
There you go. So but what was funny, because it was a 20 minute video. I was like, look. I'm not gonna do a 5 minute video. I'm gonna do a deep dive, and that's gonna be, I think, my strategy on YouTube, deep dives. And it was 20 minutes. The first one was kind of janky, and I had bullet points on my teleprompter. And the second one was perfect, except I forgot to turn my microphone on.

Dave Jackson [00:25:05]:
Yeah. Because with the RodeCaster, I for me to hear stuff through my speakers, I have to mute my microphone because if my microphone is on and the speakers are up because I'm deaf, everything's turned up, and it's just walls of feedback. So I have that setting as, hey. If the speakers are on, turn off my microphone or make sure your microphone's off to hear the speakers. And so I turned off my microphone, did another 20 minute presentation, got done. I was like, man, that was so much better than the first one and hit play, and it's me just mouthing into the camera. And I was like, well, there you go. That's this is why it's called a learning experience.

Dave Jackson [00:25:37]:
So talking about linking, Jody, Jody, I don't know if you saw. I'm I'm drinking from your mug today. Thank you. From the audio branding podcast. I do direct people to my website with a play at the top. It's my website I want them to visit. Yeah. Ralph had a follow-up question.

Dave Jackson [00:25:51]:
We got the the the chat is going crazy, but, yes, thank you, Dave, for the 5 power super chat. We appreciate that. Ralph said, so my follow-up is how do I measure the blog posts? So let me bring up I use a website. Now you can use Google Analytics. Nothing wrong with Google Analytics. My problem with Google Analytics is I don't need to know what Jim had for breakfast back in August of 2022. I just don't need that much info. And so if we, in theory, we're we're back to Dave.

Dave Jackson [00:26:26]:
Can't see what you were seeing. There we go. This is that's of the courses at the School of Podcasting, and so I can see this is people, I think, clicking on a buy link, but down here, I can see I think maybe I need to switch to a different website because I don't think I use yeah. I can see I got a lot of links when I advertised in Pod News. I got what's my date range here? Probably January. Yeah. This is January. So let me go back to December.

Dave Jackson [00:26:56]:
See if we get better numbers. But I just like it because it's it's easy. I can go in and see are things up or down. Are we you know, so I can see over here. If I go sources, it says, alright, a 168 visitors or 511 views were direct, 232 were organic, and 11 came from social. So here again, when I say social is a trickle, social is kind of a trickle, but I've gone down now, and I can see how many are on a desktop and a phone and a tablet. I can see where 40 of these are from Hong Kong, and I'm like, that's that. What's funny is I set up a an event where you can basically monitor people clicking on a button.

Dave Jackson [00:27:38]:
And I went to see how I did this last night, and I don't remember. But I'm glad I have events. But it's just for me, this is all I need. If I go, wait a minute. Let me see just the people from the US. I click on the US, and now I can see, you know, let's go up to let's let's switch to a different site. Let's go to so on the screen, what we're seeing is, you know, I see how many people, how many views, the average time on-site, which is not good. 1.42 and a bounce rate of 72.

Dave Jackson [00:28:07]:
But bounce rate's a weird thing. In some cases, if people come for one question and I answer their question and they leave, that's a bounce, but I worked very well for them. But you can see here again are all my refers. Okay. So now let's do the United States and I can come down here again. Substack, that's my newsletter. Twitter, chat gpt. Interesting.

Dave Jackson [00:28:29]:
You know, but if I go over here email is I'm not tagging these as well as I should. Yeah. I can't see, but I just like it because it's simple. It's $15 a month. So it's not, you know, depending on your budget, it's not super expensive, but it's not super cheap. I just like it because it gives me what I want. I don't. With Google Analytics, you have to go in and then click on the admin and then find your site and then go to the page and then click the thing and then the and I'm like, okay.

Dave Jackson [00:28:58]:
Now granted, it's free, But I'm just like, I'm I'm just to me, just the fact that I can log in and go, are my numbers up or down? Where are people coming from? That's all I need. And it it's just I get that in 2 seconds. So You can

Jim Collison [00:29:11]:
set up Google Analytics to do that too. It doesn't have to be as complicated. I mean, I use a very, yeah, I use a very stripped down, you know, through, through WordPress. You put a code in. You

Dave Jackson [00:29:21]:
got I

Jim Collison [00:29:21]:
think there's a plug in to help you put a code in, go around, it starts, it starts gathering. The reports have gotten fairly efficient. You could go in and kind of see there's a real time report that's there. So I don't, it takes a little bit of work. You're gonna spend a half a day figuring it out, getting it set up, regardless of who you go with. You'll have to put some code on your website. You can pay for it, pay for advanced reporting. And Google's again, I, though I think we're at the tail end of this.

Jim Collison [00:29:50]:
I don't know if I would spend too much time figuring that the old school stuff of it out. I think we're we're headed into a new realm with AI. I'd spend more time looking.

Dave Jackson [00:30:01]:
Yeah. I I watched this guy's channel. I think his name is Linus. But, anyway, he does a lot of reviews of AppSumo stuff, and there were some SEO tools and he said, well, I'm I'm going to buy this because I used to spend basically almost $200 on SEO stuff and he goes and I'm kind of just gonna let those go because I don't care anymore about Google. I was like, wow. And he's he's just but he goes, we need to, you know, instead of search engine optimization, it just needs to be search everywhere optimization, you know, so I'm surprised I don't get a ton. But whatever I'm looking at last month, I got 45 visits from DuckDuckGo, and I just added myself to DuckDuckGo. I don't know.

Dave Jackson [00:30:44]:
3 months ago. And there were there was another search engine that is kind of like, you know, well, that's nothing compared to Google. I'm like, pennies make dollars, you know. But the there's also plausible that's an open story because some people don't like Google Analytics because it's Google and they're the devil and they're gonna, you know, get all this information. So if you don't want Google Analytics, Google Analytics integrates with pay and really anything will integrate with PodPage. But you can integrate Analytics, you can do Fathom, you can do Plausible. And I know some people like Plausible and Fathom because they're not Google and, you know, they're not gonna spy on my visitors and all that other fun stuff. But it's not free, and Google Analytics is.

Dave Jackson [00:31:24]:
So that's something to to keep in mind. Going back to to links and Substack, Stephanie says, if you add a spot if you add Spotify through the player, it shows up on the blog with Substack, so folks can listen right there. I might have to play with that. Because what I do is I put here's I put a link to the episode so people can click on it and go to the website, and there's also a link there to follow the show. But if I could put a player right there that might be, doing that. Now here's another fun question from Ralph.

Jim Collison [00:31:56]:
Well, hold on. Before we before we go on to that, GEO, generative engine optimization, is the new term for SEO. So you're gonna hear GEO start replacing SEO, I think, in the next 5 years, as far as what we're doing. Generative Engine Optimization is the, is the new term for this. Just, so if you see that GEO, that's what that's what they're talking about.

Dave Jackson [00:32:20]:
Well, the other thing I saw in this video, they're talking about how gen what's the generation after us? Gen x? Gen no. We're Gen x.

Jim Collison [00:32:28]:
We're Gen xers. Money.

Dave Jackson [00:32:29]:
Yeah. Yeah. But younger than that, what's after millennial?

Jim Collison [00:32:34]:
Gen z.

Dave Jackson [00:32:35]:
Gen z hates ads. Like, they're like, ah, I'm melting. It's ads. And so when you go to Google and if you don't get a Gemini result, it's nothing but ads. And that's when I went, wow. Google won the the search war by delivering amazing results, and now their results just suck. They just they're awful. And I was like, yeah.

Dave Jackson [00:32:56]:
I really know what they somebody needs to pull their head out of their butt over there. But yeah. So we're moving on to our next subject now, AI, mister Descript, because I I have AI put in the markers. We'll see how

Jim Collison [00:33:10]:
You say, hey Descript. That's what you should. Hey Descript. Yeah. The subject.

Dave Jackson [00:33:14]:
Jim, I'm gonna let you take this one first because I have an opinion, but I don't want to influence the jury. Alright. So Ralph is saying, I was thinking about buying email list as well. So you can then blast them and, you know, point them towards your podcast.

Jim Collison [00:33:29]:
Yeah. Okay. Some people don't like that. So you have to be careful. You could get, yeah, you could get blacklisted pretty fast doing that. Not saying you shouldn't. If you get a good solid list, this is where a niche comes in. And I think, you know, even going back to our YouTube comments from earlier, YouTube works really, really well when you're very, very specific.

Jim Collison [00:33:51]:
And then when you've, you know, when your title is done well, and you have the description and that stuff and the content inside it, we know they're absolutely listening. I think with email lists, it's the same thing, you know. Just know what you're getting. But make sure you're getting a list that is just super narrow. And I think the more narrow it is, the smaller it's going to be. And that's actually better. And then make sure, whatever you're sending them, it can't be in multiple fonts. It can't have crappy graphics.

Jim Collison [00:34:24]:
It can't look like spam. And, and get, get right to the point and be very, be very I think be very transparent with people on this. Otherwise, you may never get a chance to talk to them again. Little risky. I don't know, Dave. What say you?

Dave Jackson [00:34:40]:
Well, this is Jeff is on my page. I think creating a better lead magnet would be a better ROI. Had a guy stop by the the chat on School of Podcasting, and he didn't really understand what a podcast was. He had one video on YouTube. And I go and he's so he thought he was doing a podcast, so I had to, you know, put on the curmudgeon hat and go, well, you're you're a YouTuber, and that's good. Be be on definitely get be on YouTube. He's well, how do I promote this? And I'm like, well, you know, social. I go get an email list.

Dave Jackson [00:35:05]:
He's, oh, that's great. He goes, I I bought a list, and I think he said it was 39,000 email list. And I and I go in is the plan then to just point people at the video that you have? And he's, yes. And I go, so you're going to send people things that they didn't ask for from somebody that they don't know. I go, what do you call that? And he's, well, spam. And I go, yeah. So your your marketing strategy is to spam your potential audience. And he's, yeah, I guess so.

Dave Jackson [00:35:37]:
And I go, how do you feel about spammers? And he's, well, it's he's a salesman. So he's kinda like, it's part of the deal. Like, you just have to spam people. And I was like, well, here's a better a better way of looking at that is to say, you know, start a podcast, deliver value, put out a lead magnet that people want. And now the people that are on your email list are people that want to be on your email list. They want more stuff from you. And he's okay. And he's but how long does it take to build an audience? And I go, in my travels, about 3 years.

Dave Jackson [00:36:09]:
His wifey isn't gonna like that. And I said, please tell me you didn't quit your day job. So, luckily, he didn't. But I've just I've just heard back oh, man. This is probably 15 years ago, so I need to probably go back and test the waters. But I know back then when people were really in like, when email was the thing and people were buying lists, I just heard all sorts of negative things that half the people on the list were crap. And, you know, that it just it's a weird way to, like, I don't know, start a relationship by just spamming somebody. Like, you know, there's gonna be that person.

Dave Jackson [00:36:43]:
I'm so glad you sent me this email, but I'm like, I mean, I literally thanks to Ray mentioned that I had 20,000 unread messages in my Gmail. And so I so I did a filter and I said everything before April of 2024, if it's unopened, ditch it. So I now have, as I look, I have 26 unread messages, but I've already deleted. I've already deleted probably a 150 emails today. I invite and I keep going in now. I'm trying to go in and unsubscribe Or if it's spam, I will actually mark it as spam because I'm like, well, don't do that. But, yeah, coach says patience versus spam. Do good work and results will follow.

Dave Jackson [00:37:23]:
Yeah. So I agree. The guy on I'm sure he's a nice guy and loves his children. But I was like, you and I differ on how to build an audience.

Jim Collison [00:37:32]:
Yeah. Well, and you ask the if you're gonna buy a list, you have to ask, When was this list made? Because if it was made even 3 years ago, chances are those, a lot of those email addresses will bounce. I mean, we, I, trust me, this is, I spend a lot of time finding our customers whose emails have bounced. That 20, 21, and 'twenty 2 was everybody was just changing employers and emails. It was crazy. Now it's settled down in the last year. Those kinds of things have stayed the same. A lot of people are keeping their emails.

Jim Collison [00:38:05]:
But yeah, you know, listen, I spent 2 hours yesterday on the phone with my customers. That's my, that's a magnet. When you reach out to customers, and you give them some time, and you talk to them individually, they're gonna tell people. And, and that is, that's, to me, that's more valuable than paying for any, any email list.

Dave Jackson [00:38:31]:
I I had another person, and I use a free thing. It's talk I think it's tawk.t0. If I remember right, that's the thing I use for my chat. Yeah. And I had

Jim Collison [00:38:41]:
I had some PO. Yeah.

Dave Jackson [00:38:43]:
And I had somebody stop by, and they're and I'm answering their question and blah blah blah, and they're like, is this a bot, or or is this AI? And I go, no. This is Dave Jackson. Watch. I'll make a typo. And then I did. And they're like, holy cow. This is cool. And so to me, that's one of the things that because I don't know about you.

Dave Jackson [00:39:04]:
I've given last night, I was trying to use Substack's AI to get a question because I went to chat, and I'm like, hey. How does somebody cancel a a subscription to my newsletter? Because I had somebody email me, and they said, hey. My my subscription just went through nothing personal, but can I get a refund? I'm not gonna do that this year. And I'm like, no. Not a problem. I said, I'll go look into it. And then 3 hours later, I'm like, okay, I got time to go look into this. And I went to go find the guy's email in my inbox, and it was it just got washed away.

Dave Jackson [00:39:37]:
I cannot I'm googling. I'm searching in my Gmail Substack subscription. I cannot find this guy thing. So my last newsletter start off with, hey, if this was you, here's how to do it. You know?

Jim Collison [00:39:48]:
That's that's interesting way to do support, but I lost your info. Yeah. Hopefully, this email makes it to you.

Dave Jackson [00:39:54]:
Yeah. Because I know he's reading it and but the Substack chat thing was not helpful. And I'm I'm people just need to, like, I get it, but no, thank you. Jeff has a great go ahead.

Jim Collison [00:40:06]:
Dave, to your point, though, I do this on LinkedIn all the time, is I I send direct messages to folks. And when they reply back to me, I try to get that response to them as fast as humanly possible. Because and then I get the comment all the time, like, Wow, thank you for ahead, I appreciate the speed on this. I thought it was gonna take days. Most people now, I think, when they, when you send somebody the email, I think you think, A couple days, not 15 minutes. Right. And so you want to wow some of your listeners. Make sure you have systems set up, and you're responsive to your email.

Jim Collison [00:40:45]:
Because they're emailing you.

Dave Jackson [00:40:47]:
Yeah, absolutely. Well, we got some great comments here from Jeff and Chris. Says another hack instead of buying stuff is to target your Facebook ads for your podcast to an because you can say people that, you know, on an iPhone. Right? So, you know, they're they have Apple Podcasts. They'll listen to podcast and then target the right platform such as Apple and direct them to the iTunes sign up page. So and you could do that, you know, that's that to me makes more sense. It's more targeted. It's people that have a phone.

Dave Jackson [00:41:21]:
You know what I mean? These emails might be from, you know, Mildred McCompen, and she's 97, you know, and has doesn't even have a flip phone because I hate technology. You know, it just I'm just not a fan of the email list. Chris says tactical marking wins. Buying subs, followers, and email list does nothing but build fake social proof and I will add feed the ego. Look at me I have you know 50,000,000 people and like yeah and when you send a thing into that Facebook group how many people reply you know it's yeah I mean and almost always fake stuff gets busted You know what I mean? I remember when well, for a while, my favorite is there was a group that on Friday, I think was feedback Friday or whatever it was, but they would go and leave reviews for each other in in Apple. And it was so funny because you'd go in and you're like, well, that's funny. On August 3rd, this guy got 9 different reviews, and they all say great show. Love the host.

Dave Jackson [00:42:27]:
Yeah. You know? And I was like, what the heck? You know? So we can see that. Ralph says maybe I just need to hire a social media manager since I really don't have time to do that. Maybe. Yeah. It's and that's that's a tough we have hired a few marketing people at PodPage. And it's it's a that's a weird game because you're trying to see results, but it's a trickle. So it's, you know, that's where you got again.

Dave Jackson [00:42:52]:
That's where I am now forcing myself. Anytime I link to anything, I go to Fathom, build a link, copy, paste. I have a a text expander that I just go in. I just type in hashtag build, and it takes me right to that website. I go, this is where I'm sending them. Here's the medium. Here's the source. Here's the campaign.

Dave Jackson [00:43:11]:
Copy paste. It takes all of 5 seconds. But now Chris has a great point, Chris Nesse. AI can certainly help you. That is something I've definitely almost everything I write now, except my newsletter last night, went through. I I write it and then go here, chat g p t, and I have this amazing prompt. You ready? Here's my prompt. I'm writing a newsletter for podcasters.

Dave Jackson [00:43:33]:
Here it is, quotation marks, paste. Make this better. That's it. Yeah. I just go make this better. And here's a more concise version. And I'm like, you know what? That that is better. And as long as it doesn't, you know, I usually have some sort of personal story.

Dave Jackson [00:43:46]:
I'm like, don't take Dave out of the Dave newsletter. But, you know, oh, coach Dave, integrity matters. Everyone sing it with me from at any from the great poet Neil Peart. Right? All this machinery making modern music can still be brokenhearted. One likes to believe in the freedom of music. Something it's all about your honesty. Yeah. Your honesty.

Dave Jackson [00:44:07]:
There's something about integrity in there. Shatters the illusions of integrity. I need to go play the song. Yeah. And that's it.

Jim Collison [00:44:13]:
The best songs are breakup songs. That's for sure. Right? I mean, you just gotta go through a breakup.

Dave Jackson [00:44:18]:
Just ask Tay

Jim Collison [00:44:22]:
Tay Tay Every song he's ever written is a breakup song. Yeah, I think, I think you're gonna, you know, to your point, Dave, as you're talking about using chat GPT, I, I'll throw in because it knows a little bit about me, right? The version I have knows. I've fed it some information. And I'll say, How would I answer this question? And it'll, like, surprisingly, I don't use it all. And sometimes it's completely wrong. But like, How would I answer this question? And there's some quick ways, I think there's some quick ways to look, if you're working a full time job, you're too busy to answer, to answer your customers' questions, and you kind of think, Hey, I'm just gonna create a podcast, and I hope they listen. I just want to do spray and pray. You can absolutely go that direction and just do indirect marketing.

Jim Collison [00:45:10]:
That's what I would call indirect, right, in a lot of ways. And try to gather some folks that don't have a relationship to you. That, can that be done? Totally. Could you hire somebody to, Ralph, could you hire somebody to do that? Totally. You'll pay for it. You'll have, and you'll, you may get some, you may get some results that way. If that's what you want to do, that's, I think you're, you're headed down the right path. Get a firm to help you do this, and then they'll take over all of those things for you.

Jim Collison [00:45:38]:
Now, I don't know if that makes a very engaged podcast. If you're not looking for engagement, then I think you're, you're, you're going down the right, you're kind of going down the right path. I think a more engaged podcast, though, is where I think the podcasters has got time to interact with their audience. So but it can it be done? Totally. Totally, Amy.

Dave Jackson [00:45:59]:
Chris is saying, maybe for a future episode of The School of Podcasting, what AI tools are people using? That's not a bad idea. I know for social, what I'm hearing and again, it's it's one of the things where you're like, is this true or is it just the the latest audio meme that people are regurgitating? But I'm hearing that we need to be more social on social by meaning I just talked to people on Twitter and x and blue chat and face bot and whatever else you're using, but that takes time. You know, it's it's it's one of those things I'm lucky if I and I'm I'm really bored already with the let me write this once on Twitter. Okay. Let me log into threads. Copy paste. Let me go into BlueScribe. Okay.

Dave Jackson [00:46:42]:
Copy paste. I'm like, ugh. You know, that that drives that, look. I know Elon is the devil and etcetera, etcetera. And I'm like, yeah. But you walked away from thousands of followers. I'm like, that that never makes sense to me. I'm like, just block what you don't like, but, you know, whatever.

Dave Jackson [00:46:59]:
Let's go back to square 1. Yeah. Code. I'm moving on to a new topic. Descript. Yes. Coach Dave, how do you effectively convert casual listeners into loyal subscribers? This is where I would insert the jeopardy music. How do you do that? First of all, there's a great book by Pat Flynn.

Dave Jackson [00:47:23]:
Somebody go Google that. It's a it's like something listeners it's it's a pretty good book, but he talks about that. How you you start from nobody knows you to now they kind of have heard of your name. Now they're a podcast listener. Now they're on your email list, and now they buy something. There's a pyramid of that, and it's not a bad book. I have a autograph copy somewhere, but it's not in my bookcase. I don't know where it is.

Dave Jackson [00:47:47]:
But how do you do that? That's the, that's, that's the question, I guess.

Jim Collison [00:47:53]:
Yeah, I think, I think you, you be there and provide extraordinary customer service, whatever that is, and solve a problem that couldn't be solved by anybody else, whether that's through a product or you would do it in person. I think that's how you take a casual listener I mean, think about the times you've purchased something, and you get it home, and it's, it's incredible. You're like, Oh, my gosh, this thing is I mean, I'll, my Mac mini is one of those things. And after I got the Mac mini, I am just like, No, nobody from Apple contacted me personally. I don't have any relationships there. I could, I mean, it could have been I went into the Apple Store, and some genius gave me great, like the best customer service I've ever had. And, and now I'm loyal to that. Or think about the restaurant you went to, and the, the waitstaff was amazing, right? Way, way beyond your expectations.

Jim Collison [00:48:55]:
So you have to have, you have to create some kind of experience that, that blows their expectations out of the water, whether that's through a product or something you've created or a video that you have. I don't know if you can, you have to be giving that kind of service all the time. And then, yeah, there's this magic moment where it matches to a customer. And all of a sudden, you walk away, and you're like, This place is amazing. We, we have this kind of relationship with this pizza place here in town called Backlot here in Omaha. We just love that place. We know the, we know the staff. We started the, you know, we know their names.

Jim Collison [00:49:35]:
They know us. It's like cheers, right? You're trying to get the cheers experience. But you can't, you got to be on the ball providing that kind of service all the time. And you just have to, sometimes that's gonna fall on deaf ears, and you're thinking, Man, nobody's listening. And that one time somebody gets it, you know, and they're like, Oh, this is amazing to you. So I think you have to either be creating service that's amazing or creating content that is amazing, that the and then get it to the right people. Right? Get it, get it in there. And by the way, you may not have tons of people who need that solution.

Jim Collison [00:50:13]:
Right? There may only be 50 people on the planet who will get what you're talking about. Stop yeah.

Dave Jackson [00:50:21]:
Yeah. Chris Nesse has gone JFK on us. One's mindset needs to be, what can I do for or give my audience rather than what can my audience do for me?

Jim Collison [00:50:32]:
Yes. There

Dave Jackson [00:50:32]:
you go. We do podcasting not because we can, but because it's hard and because we had, you know.

Jim Collison [00:50:39]:
I like it. I like

Dave Jackson [00:50:40]:
it. By the end of the year, we will launch a podcast on the moon. Yes. So, yeah. But that's really it.

Jim Collison [00:50:47]:
Go to the moon.

Dave Jackson [00:50:48]:
Go to the moon. Yeah. Todd the gator says community, you know. Thank you, Rich Graham, by the way. Is my link done yet? Nope. The book is called Super Fans. Dave is over here making an affiliate link in our good friend, the Genius link, but that's a good book. I do I know I have a signed copy around here somewhere from from Pat.

Dave Jackson [00:51:07]:
I I met him and I've known him for a few years, but I was at some place, and he signed a copy for me. So it's a good book, and Pat's a good guy. It's weird, though, because that's a guy I don't I think because he started interviewing his his customers, and he he kinda changed his format. And so this is one of those things where when you change things, you know, not everybody's gonna like it. And so he started interviewing people that he had worked with, which is a great strategy, by the way. Right? Because it's it's a testimonial. It's, you know, looky what this guy did. He helped me do this and that.

Dave Jackson [00:51:45]:
But it wasn't the same thing. And I kind of like I still it's funny. I'm still subscribed to, income, passive income, smart passive income, but I haven't listened in in a while. But anyway, the link I just threw into the the chat is a is an affiliate link. Oh, it's funny because it I copied the link from Geniuslink. If you're not using Geniuslink, $6 a month and because here's the fun thing. If Amazon saw that I just put that into the chat, they would probably kick me out because they're Amazon, and they don't like to make sense. And so, keep that in mind.

Dave Jackson [00:52:20]:
Let me go back to the chat room with some good things in here. Oh, Randy has mentioned this. I gotta throw this in here. So, Descript, we are changing topics again. Mister Descript, mister AI, please put a chapter here. The founder of Anchor finally revealed how they were able to get so many podcasts inserted into Apple Podcasts for users automatically. They paid college students to add the shows manually.

Jim Collison [00:52:45]:
That's awesome. That is awesome.

Dave Jackson [00:52:47]:
Because we're like, What kind of API did they do? And Apple's, Honestly, we don't have a thing. So they would just

Jim Collison [00:52:52]:
That's Mechanical Turk. Turk, right? Mechanical Turk? Remember that? When you could pay you ever, you ever heard of Mechanical Turk? A couple years ago, it was a way to get a service done this way, and you could pay a group of people as a service to, you would tell them what you wanted, and off they'd go. And it was people doing it. You know, we often think these, these are software programs or somebody, they got the API or whatever. And we just, you know, come to find out they probably paid college students, you know, $5 an entry. Get these folks in there. Get them done. Right.

Jim Collison [00:53:25]:
And that's, it's, it's brilliant. They get, well, they got it done. I mean, they, they absolutely I mean, this, when you follow a business model like this, where they paid to create interest that then was bought by Spotify, and I'm sure those guys made tons of cash off this. Now, did those college students do it for free? No. Did they go, did they spend a lot of their own money making this happen? Probably, you know, to get it done. This is where I'd always fall down, Dave, in a small business is getting things started takes an enormous amount of money. And I don't like to spend my money. And so to make money, you got to spend money and, and, and lose a lot of it.

Jim Collison [00:54:06]:
Sometimes you do things and they don't work.

Dave Jackson [00:54:09]:
And you go

Jim Collison [00:54:10]:
out of business.

Dave Jackson [00:54:11]:
The first few years of Amazon, they were losing money hand over fist, because everything was everything they were doing was new, and they had to build it. And it'd be like, well, they are there's this website. They're selling books, but last year, they lost, you know, $400,000. You're, like, wait. What? You know, that's kind of weird. Todd the Gator, going back to Pat Flynn, listened to the superfans audiobook. Great. Listen.

Dave Jackson [00:54:34]:
And I love Pat Flynn. He taught me how to create a brand on YouTube. Yep. Good guy. And and the other thing is Pat Flynn is hilarious. I was guy I was very lucky. I spoke at an event in Australia, and it was me, Pat Flynn, Jordan Harbinger, the guy from Webinar Ninja, whose name is escaping me. There are a bunch of people there, and Pat Flynn is hilarious.

Dave Jackson [00:54:57]:
And and it's funny, and he's not, like, super dirty. He's just funny, and I'm like, dude, you gotta let your humor come through your podcast. He's really, really, really good guy. Chris also says, I also recommend Gary Vee's book, Day Trading. I might have to check that out. I haven't listened to Gary Vee in a while, but I always enjoyed him.

Jim Collison [00:55:14]:
Malcolm Gladwell is also doing some work on this. He calls them super spreaders, but, but which may or may not be a great term at this point. But, you know, with COVID, but there are connectors, there are, but his, I mean, his whole concept is in your audience, there are a number of people who will go and promote you. And they'll just, you need to find them, support them and then feed them. And they'll be the ones and I'm not one of those. I don't, although that may or may not be true. I always tell people, Hey, have you heard the latest kind of thing here? Like, I'm telling you, like, we're doing this, right? You now know that Malcolm Gladwell's talking about this as well. And so finding, I think sometimes Keith, finding and identifying your, your most active, engaged listeners and then giving them what they need to be able to, to spread it like a virus.

Jim Collison [00:56:14]:
Not a, not a good way to say it.

Dave Jackson [00:56:17]:
Ray is That's what

Jim Collison [00:56:18]:
he says. It's his words, not mine.

Dave Jackson [00:56:20]:
Yeah. Well, also, let me go back to Daniel point, about the whole, you know, Spotify thing. Daniel, j Lewis from the Audacity to podcast and the future of podcasting. That still doesn't confirm whether Anchor used iTunes site manager to do it quickly and bypass Apple's moderation. I there's a guy I have to start if you go to if you follow me on Facebook, I've been sharing this. There's a guy in the music business, I think. I don't know where he is. I need to kind of dig a little deeper because the stuff he says is amazing.

Dave Jackson [00:56:57]:
Just how crappy Spotify is to musicians. Like, they they bought a bunch of royalty free music, and it was for, like, ambiance, kind of like quiet study music, something where you're not going, what band is this? I gotta follow them. Right? It's just kind of music in the background, and they made their own playlist and then promoted their own playlist. Why? Because when people listen to that music, they don't have to pay anybody. And I was like, Spotify, like, you suck. Just and that's so there are many of the things I have to do. I'm not sure. Steph wants to know, is is Malcolm Gladwell's book out now? Super spread.

Jim Collison [00:57:39]:
I'm gonna I'm gonna put the link to one of the YouTube interviews that he did. I haven't dug in on this very much. I had a friend share this with me. And, and I think the book is called Tipping Point, I think. So do some digging. Yeah. Revenge of the Overstories, Super Spreaders and the Rise of Social Engineering. I will throw that here, I'll get that link.

Jim Collison [00:58:06]:
I'll throw that one to Amazon, in Amazon as well for you guys, if you want to. By the way, this, that link, if you click on that Amazon link, that may be an affiliate. I just grabbed it from my thing.

Dave Jackson [00:58:16]:
Yeah.

Jim Collison [00:58:16]:
So just be

Dave Jackson [00:58:17]:
Chris Stone says Spotify has been accused of creating fake artists for many years. Somehow, they've been able to circumvent it. And that's I forgot what I was watching, but one of the things that's just I wonder where we're going, not not to get super deep, but just the fact that we have the Internet, and we can all talk to each other, and we don't have to get our news from Walter Cronkite.

Jim Collison [00:58:41]:
You know

Dave Jackson [00:58:41]:
what I mean? And we can kind of we can kind of, I don't know, do our own research, and sometimes we find out that people aren't really doing the right thing. And I'm like, how long is that gonna last before the peep you know, the elite, the the lizard people, and everybody else, you know, shut down the Internet. I'm like, they're they're gonna eventually, they're gonna be like, they're they're what's that one thing? There's something 32 in congress that says Facebook isn't responsible for the content on it, and Google isn't responsible for it and things like that. And every now and then, if they want, like, something from Facebook, all the congress people have to do is go, hey, you know, that revision 232 that says you're not responsible? Yeah. We could get rid of that, and that would be the end of the Internet. Oh my god. It's really interesting. Jeff says, revenge of the tipping point is the follow-up to tipping point.

Jim Collison [00:59:29]:
Tripping point.

Dave Jackson [00:59:29]:
Son of Tipping Point coming next year. Yeah. Interesting stuff. Well, you know what else is interesting? Speaking of, super fans, our awesome super fans here we go. There's the button. And you can be an awesome super fan by going to ask the podcast coach.com/awesome. We appreciate everybody over there, and there's links to their shows and such. I just realized I need to go see because Randy originally signed up under his music show, and now he's doing Bible Bites.

Dave Jackson [01:00:00]:
And I need to see if I've updated the awesome supporter page to show that. But, anyway, the show is brought to you by the school of podcasting.com where you get step by step courses, 1 on 1 coaching, and that is unlimited, and, an awesome community. You can use the coupon code coach when you sign up and save on either a monthly or yearly subscription. And we use PodPage if you go out to ask the podcast coach.com. We're using PodPage, and you can check it out by going to trypodpage.com. That is my affiliate link, and thank you to Brendan Mulligan for not making me stop being an affiliate when I became an employee. I was like, oh, that's cool. And we use ECAM to stream.

Dave Jackson [01:00:38]:
You can check it out at ask the podcast coach.com/ecam, and ECAM is spelled with 2 m's because, it's good. And, hey, if you need more Jim Collison, well, it's really easy. Just go over to the average guy dot tv and check out his show Home Gadget Geeks. Always a good time over there. And, yay, Randy says I did update it, so that's good to see. I thought so, but I just want to make sure. And now I can't get Randy's comment out of the way so I can go to the next slide, but I can hit nope. I was gonna say I bet I can hit there we go.

Dave Jackson [01:01:08]:
You know, technology is just not my friend today. I don't know what the deal is, but it's time for the wheel o names. So will it be Jodie Kringle? Will it be Jon Munce? Will it be, Glenn the Geek Hebert? Ask Ralph. All sorts of fun people on the wheel, and when we click go, it spins round and round and round. I always feel like a rebel when I do this because, you know, we're break is it Glenn again? Glenn won 3 weeks ago, but there it is. Glenn the Geek Hebert over at horse radionetwork.com. Jim, would you like to do a Glenn imitation?

Jim Collison [01:01:41]:
But don't be boring.

Dave Jackson [01:01:45]:
But thanks to all of our awesome supporters. Again, you can see them over at ask the podcast coach.com/awesome. And if you think about it, hey. Did this show did this show I am seriously clicking on the next button. There we go. Did this show save you some time? Did it save you money? Did it save you headaches? Did it keep you educated? Well, then maybe you should go over to ask the podcast coach.com/awesome and become an awesome supporter because, again, you know, you don't have to be a $20 supporter. There are much less. There are other options available.

Dave Jackson [01:02:17]:
One thing I do wanna point out, because see where Ross Brand is on the wheel of names, his new his new book of predictions where he asked everybody for predictions, and I know he asked me. I don't know if I got mine in. But, nonetheless, I saw everybody else promoting it. And so check out Ross's book. It's a thou well, I probably have one in my case. But it's like something predictions of podcasting blah blah blah. And mine has been for everybody that CPMs will continue to go down because and I just go look at banner ads on websites. Yeah.

Dave Jackson [01:02:50]:
Banner ads used to have a great price because there weren't that many websites. And then everybody got websites, and the price of banner ads went And I'm like, so now that it's all, you know, now that everybody can get ads into their show, the price of CPMs are I'm I'm not a genius to figure that out. I'm just I'm pretty sure if if history repeats itself, you know, so Stephanie is a bookworm. She says, hey. Thanks for the book recommendations. Now to balance all our business, if you have any good fiction. I'm not a fiction guy. I've never been a fiction.

Dave Jackson [01:03:21]:
The only I think the last fiction book I read was Charlotte's Web, like, when I was 7. I've always been very much a you know? Wow. I'm trying trying to think. You know? Clifford the Red Dog. I'm just I've always been biographies and business books, you know, and books about podcasting, which I guess is a book about business and things of that nature. Do we want to get into some podcast drama?

Jim Collison [01:03:47]:
Before, before we do, yes, I do. But before we do, interesting, I was thinking, as we were talking about podcast stats, I do have Google Analytics on my site. You always kind of wonder, when you mention me here, you know, and I do my, I do my Wave, and does, does anybody actually click on that? And the answer is, No. Not one of you in the chat room I think we have 30 of you Not one of you were engaged enough in what Dave said at the moment to actually head out to the AverageGUIDE. Tv. We have real time stats over there, and not one of you did it. Now, should I despair? No. Because that, the, the yeah, there you go.

Jim Collison [01:04:27]:
The repetition of that is what matters, right? You hear it over and over and over and over again. So should I despair that it's, you know, Oh, man, Dave mentions it nobody goes there? No, no, because it's repetition that, that matters at that point. And much like based on a true story, that, that conjures up if you see a movie based on a true story, you think of Dan. I'm hoping at some point, when you're thinking of gadgets, you go, Oh, yeah, Jim over at theaverageguy. Tv. So that's a real time, I think that's a real time example of how not to read too much into your stats.

Dave Jackson [01:05:02]:
Well, and it's interesting how eventually people, they they take over that topic in your brain. So when I hear about horses, I'm like, oh, I need to tell Glenn. Yeah. And when I hear about, you know, any kind of home gadget y stuff, I'm like, I wonder if Jim's talking about this. Or there's a woman that does the herpes show. So every time I hear about herpes, I think about her.

Jim Collison [01:05:26]:
You're hearing about herpes a lot?

Dave Jackson [01:05:28]:
No. But if there's something on, you know, the news, there's new herpes simplex 12. You know? I mean, like, oh, I wonder if I I interviewed her years ago, but I you know, there are people that just, you know, I'm like, oh, that's Michael O'Neil who does the solopreneur hour, if I remember right. Great drummer. And he was really into pickleball. And so every now and then, if something comes up about pickleball, I'm like, oh, I should probably tell Michael about that. So that's one of the things by having the stuff repeat over and over that you kinda we like wrestling. If I hear anything about wrestling, I'm gonna go, you know, talk to, uh-huh, Matt talk online.

Dave Jackson [01:06:06]:
He just commented in the thank you, Jack. My god. I see his face. Oh my god. Yeah. So yeah. Ralph says good good god, man. Herpes.

Dave Jackson [01:06:15]:
Yeah. There's I think it's living with herpes was the show, and I discovered her via Libsyn. And I was like, I want to talk to you about your show. And she just said, look, it's it's the epitome of information. You can't get anyplace else because you're not going to be at, like, Thanksgiving and go, hey, Uncle Carl, have you ever had the clap? It's just not a conversation that typically comes up. But these people and she called it their super secret probation double probation Facebook group, and they're talking about treatments and all sorts of other stuff that you just because, you know, there's kind of a negative connotation to having herpes, which is sad because, you know, sometimes you feel like a nut and sometimes you don't, and you go, oh, probably should have, you know, put a raincoat on that thing. Meanwhile, back of the ranch, that is not the right screen. But in theory, if I do this, do you now see to leave or not to leave?

Jim Collison [01:07:07]:
Yeah. Yep. Okay.

Dave Jackson [01:07:09]:
So this is the drama. Yeah. So this time last year, I started a podcast with my 2 best friends. I add I add they're my only real friends left. Most of the ones have moved to other cities. The podcast has been a lot of work, and we probably currently only have around 4 to 500 weekly listeners. We do it weekly every Sunday for about 2 and a half hours. So the good news is you're spending 2 and a half hours with your friends.

Dave Jackson [01:07:35]:
Friend a and I would work together every day, and he really, really hates his job. He often comes into the pod. Oh, I hate when people call it the pod. But, anyway, the pod, quite grumpy because of it, can be a real down buzz. But in saying that, the pod probably means the most to him as he seizes the potential way out of his job. It was his idea to start it. Okay. Maybe.

Dave Jackson [01:07:59]:
But that's again. Okay. Let's continue on. Friend B, I've known for 10 years, 10 plus years. His family is mega rich. Think of the richest person you know and multiply it by 20, b. And because of that, he's quite lazy and pretty hard to motivate. We do the pot at his house in his garage, which is about the extent of his contribution.

Dave Jackson [01:08:19]:
He doesn't really work a whole lot, so he has a lot of downtime, which causes conflict as myself and friend a do basically everything, and we somewhat resent that he doesn't contribute enough. Here's where I'm stuck. I'm an influencer in my country. Disclaimer. I hate that word. And that makes me an okay amount of money via influencer campaigns, etcetera. But because I'm either working on my job or the podcast the past year, my page has been somewhat neglected and lost a bit of the engagement. We also had a fair few arguments together over this podcast, and I get really anxious that the pod is going to ruin my relationships with the last two friends that I have left where I live.

Dave Jackson [01:09:01]:
I spent the holidays thinking over and over what I want to do this year and whether or not I can keep going with the podcast. I enjoy listening to it, and I think we have some really, really funny episodes, but it is just so draining sometimes. I'm thinking about talking to the guys and seeing what they think if if I were to just do 1 week on 1 week off. So basically go from weekly to every other week and do every 2 weeks. And and they do the 2nd week without me. But I know if I do this and it doesn't work, I'll be the a hole who'll kill the pod. Anyway, stuck in a tough spot, Wondering if anyone has gone through anything similar working with friends. Sticky, isn't it? This is I I probably got in trouble yesterday.

Dave Jackson [01:09:50]:
I was in a Facebook group and this woman said I had this interview. The the audio was horrible and I'm I'm getting over my perfectionism and I went ahead and released it even though it's really bad And everybody's good for you. Wait. You know, perfect is the enemy of not done or whatever it is and blah blah blah. And, like, no. No. No. No.

Dave Jackson [01:10:11]:
No. Don't. No. Like, no. That's your brand. Don't put out crappy audio. And I said, you have to have either a, the awkward conversation and ask this person to do it again, or just say, hey, after I listen to this, your audio didn't mention up, but that's an awkward conversation. And I think that would be my advice here is just say, hey, guys.

Dave Jackson [01:10:33]:
It's a new year. Let's let's make sure we're all on the same page. So, you know, lazy rich dude, what are you gonna be doing this year? And just I mean, I I do this at PodPage. There's there's a list of things I do every day, And the reason they're there is if I don't do them and I continue to not do them, my guess would be I would get fired. It's it's setting expectations, and it sounds like they didn't. I don't know. Jim, what what do you think when you hear this story?

Jim Collison [01:10:58]:
Yeah, it's a hard one. I mean, there's times you can well, first of all, it's a miracle. I mean, you and I have been doing this a long time together. And it's a miracle we've never had a battle we've never been mad at each other. There's never been a moment where it's been like, I don't know, Dave. You know, you know, it's, it's unique, to be honest. In most cases, the, doing this kind of work together just creates conflict. And it's either gonna make it or it's not.

Jim Collison [01:11:27]:
And then I don't think everything is meant to go on forever. It's probably a good idea that, you know, you put some, I think if you're gonna do this with friends, you put some limits on, Hey, let's do this for a year. And then in 6 months, we'll, or 2 months before, we'll reevaluate. And it's Okay if people say they don't want to do it. Like, you got to give people an out. I think that's a smart way to go about doing things like that. Some, you know, we, we, I spend a lot of time with college students helping them in team formations when they're putting new teams together, and they create a charter, you know, a project charter. Maybe a good idea to put together kind of a charter or rules of engagement for, Hey, we're gonna do this podcast thing together.

Jim Collison [01:12:13]:
This is how it's gonna work. Listen, our charter is Dave owns everything, and I'll do anything Dave tells me to do. That's the, that's the way this charter works. Let's just be really, really clear. I'm here for Dave. I'm here to be the color commentator. And so, you know, that's the way it works for me. But I think there's some, you know, getting most of those things out in the open in advance.

Jim Collison [01:12:35]:
And knowing, you know, anytime you do anything with anybody, it could, it could flame out at the end. And I heard some worry, My only 2 friends left, you know, and you're kind of like, Well, I'd ask the question, Why you only have 2? Maybe, maybe there's some things going on where you're a little rough around the edges, Right? Maybe you're driving some people away, too.

Dave Jackson [01:12:55]:
Well, the other thing is the one guy hates his job and is looking at the podcast as maybe a way to get out. And I'm like, that's that's a tall order, maybe. But you you want people you want people with the same motivations. I know the last band I was in well, not the last, but the the best band I was in. We all wanted to be the best band in Akron, but we knew we were not moving to Nashville or some place like that. This is a hobby, but we wanna be we wanna be professional. We wanna be good. We wanna make people happy and blah blah blah.

Dave Jackson [01:13:27]:
So we all knew that. And and it just sometimes we have people that like, well, no, man. We gotta make more money, and it was like, we're just doing it for fun. You know, we I think I made $50 a gig if I was lucky, you know, but it was fun and, you know, having people. And my favorite was this drunk guy, man. He said, you guys are the best thing to come out of Akron, says Devo. And I'm

Jim Collison [01:13:48]:
like, is

Dave Jackson [01:13:48]:
that a compliment? Oh my gosh. Wait a minute.

Jim Collison [01:13:50]:
Devo came out of Akron?

Dave Jackson [01:13:51]:
Yeah. Devo. We got Devo. Joe Walsh was from Kent. This guy named LeBron James, you may have heard of him. We got a couple of people.

Jim Collison [01:13:58]:
Yeah. No.

Dave Jackson [01:13:58]:
He's So He's Chris says, it sounds like this person is afraid of losing friends. What is more important, your friendship or your podcast? Typically, they end up finding someone else and remain better friends. Yeah. That's and that's what I said about the going back to the lady who had who was like, I'm gonna go ahead and put out this bad audio. I go, who would you rather piss off? The one person that was your guest or the, you know, 400 people that are listening to your show? I go, in the end, these people are gonna stick with you because, you know, yeah, Gordon has it. The the podcast prenup from Gordon Firemark recommend that to everybody. I'm like, because it's all fun and games until money shows up, and then it gets gets crappy. So yeah.

Dave Jackson [01:14:39]:
So here you go, Chris. Whip it good. So Talking about standing out, I honest, I'll tie Google or, Devo into podcasting. Oh, I like it. Devo has a song called Jocko Homo. And at the end at the end, he just asks, are we not men? And the band answers, we are devo. And he says, are we not men? And they go, d e v o. And they would do this live for 20 minutes.

Jim Collison [01:15:11]:
Oh.

Dave Jackson [01:15:11]:
And it's and it's just a it's it's literally it's just a drumbeat. Is are we not men? We are devo. Are we not men? D e v o. And the the guitar is just going. It's one note. It's the most annoying thing, and they said they did it just to annoy people. But they said everybody remembered them, and they said, but they remember the one time they I there was a book I was reading, and they said the the guy actually pulled the plug on the band. Like, they're he's okay.

Dave Jackson [01:15:37]:
Well, I've had because it had gone on for FOD. He and they're like, Make it stop, Mommy. And he just pulled the plug. It's Okay, there goes the PA.

Jim Collison [01:15:44]:
Like in Forrest not Forrest was it Forrest Gump? When he, when he he's going up to speak at the platform in Washington, and somebody pulls out all of the that's Forrest Gump, isn't it?

Dave Jackson [01:15:54]:
I think it is. Yeah. Yeah.

Jim Collison [01:15:56]:
Yeah. Pulls out all of it, cuts them off. They just cut off Debo.

Dave Jackson [01:15:58]:
Well, here's here's the weird thing where we don't know what's true anymore. I have seen trailers for Home Alone 3 with what looked like Macaulay Culkin and I just saw a trailer for Forrest Gump 2 with Tom Hanks and it shows him because remember how he was always going back into history And there was a clip, and he was in these, you know, monumental events. And I was like, I've not heard anything about this. Although,

Jim Collison [01:16:31]:
almost Post Jenny. Right? So post Jenny.

Dave Jackson [01:16:33]:
Yeah. It's him, and I think the kid that is playing his kid is the guy that just played Bob Dylan. Timothy Chalamet is his kid. So it's him and his kid, and his kid's kinda like, that's your dad? You know? And so it's this whole that that was the theme. It was how does what's it like to be, you know, the son of Gump? So so yeah. So and but I saw that. I was like, that looks like it's real, but I'm like, is this just somebody with some sort of weird video thing? Because you would think if there were like, I know they're making a Spinal Tap movie that's in the process. So it's it's always kinda weird that, you know here we go.

Dave Jackson [01:17:13]:
He says the best Forrest Gump story is in the second book when Forrest meets Tom Hanks on Letterman and calls him a jerk. Nice. Excellent. Oh, coach Dave wanted to know if you can I guess you could share your screen, and I'll find a way to figure out how to put this? He wanna know what you're using for the the live stats.

Jim Collison [01:17:30]:
It's just Google Analytics. That's just the plain Jane

Dave Jackson [01:17:35]:
And I'm just gonna I'm gonna throw this on top of this. I don't really care. Or I can do this, maybe? Clicking on solo? Nope. Can I drag here, we'll just drag and oh, there we go? We'll just get rid of Meet. Yeah.

Jim Collison [01:17:44]:
There you go. So you can come down. I can see there's 2, 2 users from Dallas. Coach David asked, Is it tracking by IP? Does it know if you refresh a bunch of times? They've built in some tracking to this so that you don't get multiple like, you can't just set a rhythm to go where somebody could inflate the numbers, you know, that way. But looks like Longview, Texas got one in Philadelphia and Nancocke, is how you pronounce that, out in Pennsylvania. Those have been a while. Those were these early ones here. And then you can see somebody came in that way.

Jim Collison [01:18:20]:
You can scroll out on the map if you want to see where these are coming in from. This is the cool, this is the cool real time tracking of it that's there. And then you've got some acquisition, you know, just in the overview tabs, you can kind of see this is broken down by the last 90 days now is what, is what I keep. So you can get some idea of number of active users by date, where they're landing and such. You can go to the Engagement Overview and actually see the times per session that they're staying on there. I don't have monetization turned on, so that wouldn't do anything for me. And that's not totally true. I do have some monetization.

Jim Collison [01:18:58]:
So you can kind of see what they're doing. So pretty easy, pretty easy setup. But you need I have WordPress. I don't know how it works. Now everybody's jumping in, in the real time pages. Let's see. Real time overview. Let me go back to the map.

Jim Collison [01:19:12]:
Yeah, there we go. So fairly easy to set up a plugin for, I have WordPress. So plug in on WordPress, and then give it a number. You have to create an account. I mean, it's not something you're going to do in 10 minutes. But Google Analytics, again, I think this is we're on the last days of this. You could set this up today if you wanted to, but I think we're in the last days.

Dave Jackson [01:19:33]:
Yeah. It makes you wonder. Because it's just, it's, you know, and it's spooky. Because we're like, well, how how are people gonna find us then? Well, we'll have to make really good content and ask people to tell their friends. You know, WFRI and word-of-mouth or or advertising. You know?

Jim Collison [01:19:52]:
I think there'll be LLM manipulation. So you'll be able, you'll be able to influence the way the LLMs operate. And, and you'll buy, you'll be able to buy this is the crazy thing. Today, for the most part, I think, generative AI is fairly fair. Those days are numbered, and they may already be over, just to be honest. And so I think in the future, you will buy much like you buy Google Ads today, or you buy the AdWords, or you buy the search results, or you buy those kinds of things, you'll buy influence on the LLM as it's creating the generative AI, so that your stuff gets favored to show up. That's, that's what we're in for.

Dave Jackson [01:20:36]:
So be ready.

Jim Collison [01:20:37]:
Be ready.

Dave Jackson [01:20:38]:
I realize we're up against time. He says, looking at my Google Analytics, how do I trace page not found? I would go in

Jim Collison [01:20:45]:
I don't know.

Dave Jackson [01:20:46]:
Yeah. I'm gonna say I'm not a a a guru on that, but I would just check, a, and go to their help section and look up, like, setting up a show because somewhere in there, it's looking for a website and you need to and make sure it's the whole HTTPS colon site, like the whole enchilada. And it I'll see if I can't look up mine and see where it is. But

Jim Collison [01:21:08]:
It's not plug and play. You're gonna, you're gonna spend a week or two figuring out all the things about it. And then it's good to crawl your site and say, Hey, there's some things you need to do differently to help us crawl better than what you're doing. So yeah, it's a, it's a whole thing in itself. I've, I've got the basic setup, but haven't really dug too much into it.

Dave Jackson [01:21:32]:
Yeah. And once you once you get it set up to where it finds your show, then there is some sort of it's either g or u number, and you copy and paste that in the pod page, and then we put in all the all the code that you have to copy and paste into your website. Same thing with the WordPress plug in. You put in this number. It puts in the JavaScript behind the scenes. With pod page, you put in this number. It puts the JavaScript behind the scenes, and they'll start tracking it. But that's that's how if you ever wanna know how many people read my blog and how many people do this and how many put some sort of analytics on there, and, then you'll know.

Dave Jackson [01:22:07]:
So and then you can see because it it is handy to see how many like, what what's the most popular post on the website? Maybe I should do more of that that kind of stuff. So because otherwise, you know, you're just spinning out there. You don't know what's working and what's not. So, Jim, what's, what's coming up on Home Gadget Geeks?

Jim Collison [01:22:27]:
Erin Lawrence from Tech Gadgets Canada she's a big, big blogger up north, does a lot of tech gadget reviews joins me. She, she reviewed 2 vehicles, like a smart vehicle and then a Lexus. Pretty great. I mean, so, but we talked about some, we talked about some new Bose earbuds. We talked about a new device you can grow lettuce in your home. Lettuce? Okay. That's kinda interesting. Check it out.

Jim Collison [01:22:55]:
It's available right now. That was the teaser. Homegadgetgeeks.com.

Dave Jackson [01:22:59]:
There you go. On the school of podcasting, normally, the very first episode is how to launch. I haven't done one of those since 2021, but really not much has changed since then. So I'm bringing on Doc G, who's been on the show before. He wrote a book called The Purpose Code, and we're really looking at the mentality of podcasting and what it takes to kind of because, you know, there's all the technology and all the content, but in the end, a lot of times what messes us up is our brain and we get stuck. So it's a a good book. It comes out in 3 days, and so this will come out the day before the book comes out. But I had him on and I said, look, I'm not sure this is a good fit.

Dave Jackson [01:23:40]:
And I said, so I'll do the I've known him. I go, I'll do the interview, but I reserve the right not to publish this if I don't think this is gonna fit. And after the interview, I'm like, oh, I'm definitely publishing this because it's some really good stuff, again, about them. The mental side of podcasting. So that's coming out on the school of podcasting. Thanks to Mark over at podcastbranding.co and Dan over at based on a true story podcast.com. Thank you to the awesome chat room as always, and we will see you next week with another episode of ask the podcast coach.