From Boring to Brilliant: Podcast Titling Secrets

Transcript

WEBVTT

00:00:00.321 --> 00:00:03.751
Ask the Podcast Coach for November 30th 2024.

00:00:03.751 --> 00:00:06.631
Let's get ready to podcast.

00:00:06.631 --> 00:00:08.804
There it is.

00:00:08.804 --> 00:00:09.686
It's that music.

00:00:09.686 --> 00:00:11.567
That means it's Saturday morning.

00:00:11.567 --> 00:00:16.870
It's time for Ask the Podcast Coach, where you get your podcast questions answered live.

00:00:16.870 --> 00:00:19.600
I'm Dave Jackson from the School of Podcasting.

00:00:19.600 --> 00:00:26.246
Wow, zoomed in big on Dave here Fromtheschoolofpodcastingcom and joining me right over.

00:00:26.367 --> 00:00:31.650
There is the one and only back way up that's it from uh home gadget geekscom.

00:00:31.951 --> 00:00:32.893
Jim, how's it going, buddy?

00:00:33.682 --> 00:00:34.182
greetings, dave.

00:00:34.182 --> 00:00:35.606
Happy Saturday morning to you.

00:00:35.606 --> 00:00:38.430
Happy post Thanksgiving Saturday.

00:00:38.430 --> 00:00:40.741
Whatever this is, friday's got a name.

00:00:40.741 --> 00:01:08.225
Monday has a name Saturday andurday and sunday I don't I thought saturday was like by local saturday or something that just never caught on I think that's tuesday okay yeah, because maybe the chat room can let us know, but there is a by local yeah, there's a by local day cyber monday right, black friday, cyber monday, I I think Tuesday is probably local, but anyways, it's Ask the Podcast Coach Saturday.

00:01:08.225 --> 00:01:09.048
So you're here.

00:01:09.048 --> 00:01:10.591
Welcome, we're glad you're here.

00:01:11.099 --> 00:01:12.204
And I don't know about you.

00:01:12.204 --> 00:01:16.403
I woke up this morning and was like oh yeah, I don't want to go outside today.

00:01:16.403 --> 00:01:26.591
It's 20 degrees, and I was going to be smart and convert that to Celsius today for our across the pond friends, but I did not, so I would just simply say it's cold outside.

00:01:27.192 --> 00:01:30.287
And you know the chat room is saying hold on before we do that.

00:01:30.287 --> 00:01:38.129
The chat room is saying small business Saturday is what the right answer to that Small business Saturday giving Tuesday?

00:01:38.129 --> 00:01:38.620
That's right.

00:01:38.620 --> 00:01:43.992
Giving Tuesday shop local Saturday, or known as small business Saturday.

00:01:43.992 --> 00:01:44.674
What about Sunday?

00:01:44.674 --> 00:01:47.989
Does Sunday not get left out of the weekend then?

00:01:50.042 --> 00:01:52.408
You know what doesn't get left out, though that's right.

00:01:52.447 --> 00:01:53.850
Doesn't get left out, that's right.

00:01:53.850 --> 00:01:55.620
A nice Maybe it's coffee portion.

00:01:55.780 --> 00:02:01.492
And that coffee is brought to you by our good friend, mark over at podcastbrandingco.

00:02:01.492 --> 00:02:08.480
Look, here's the beautiful thing at podcastbrandingco.

00:02:08.480 --> 00:02:09.805
Look, here's the beautiful thing.

00:02:09.805 --> 00:02:11.811
Mark is a very talented, award-winning graphic artist and he makes really pretty artwork.

00:02:11.811 --> 00:02:16.804
He's done a lot for me and, yeah, there are cheaper places you can go.

00:02:16.804 --> 00:02:19.610
You can go to Fiverr and get somebody.

00:02:19.830 --> 00:02:33.498
But here's the thing Mark is going to sit down with you one-on-one and he's going to listen to what your show is about, might actually listen to your show, because the whole point is, you know those guys on Fiverr, they're going to go like well, what do you want it to look like?

00:02:33.498 --> 00:02:39.526
Well, that's not your job, that's Mark's job to match your brand with your artwork.

00:02:39.526 --> 00:02:41.307
And so he's got the marketing brain.

00:02:41.307 --> 00:02:43.530
If you had a marketing brain you wouldn't need a mark.

00:02:43.530 --> 00:02:46.573
So it's just the best process ever.

00:02:46.573 --> 00:02:48.975
And you know if he'll probably give.

00:02:48.975 --> 00:02:58.330
I know when I've used him, he gave me like two or three different options to choose from, which is great, because then you can get your community involved to vote on the artwork and just pick the best one.

00:02:58.330 --> 00:03:01.344
So remember see the guy cut me off.

00:03:01.344 --> 00:03:10.322
I was so close when they see you before they hear you and there's only one place to go, and that is podcastbrandingco.

00:03:10.481 --> 00:03:17.789
You said if you didn't have a marketing brain, you wouldn't need Mark, and actually, if you do, you still need somebody sometimes to check your work.

00:03:17.789 --> 00:03:20.073
I mean, that's just, it's just a good idea.

00:03:20.073 --> 00:03:21.633
So I guess you always need Mark.

00:03:21.633 --> 00:03:24.882
You also always need oh, go ahead, Go ahead.

00:03:24.882 --> 00:03:32.888
Oh, I was going to say what you always need is Dan over there, Dan LeFebvre over there, based on True Story Podcast or based on truestorypodcastcom.

00:03:32.888 --> 00:03:41.382
I've been mentioning it's the Holidays and if you need something new to listen to, why not check it out today, based on a true story, based on truestorypodcastcom?

00:03:41.382 --> 00:03:44.507
Dan's got some great stuff out there and a big supporter of the show.

00:03:44.507 --> 00:03:47.390
Dan, thanks for your sponsorship.

00:03:47.852 --> 00:03:50.395
Yeah, and then of course, there's lots of Whiskey Wednesday.

00:03:52.604 --> 00:03:57.508
I think that's in there somewhere when you finally realized what you did with your credit card?

00:03:57.508 --> 00:03:59.284
Like, I need a shot.

00:03:59.284 --> 00:04:00.984
We do have a question.

00:04:00.984 --> 00:04:02.849
Thank you chat room, if you do.

00:04:02.849 --> 00:04:09.719
If you ever want to jump in live it.

00:04:09.719 --> 00:04:10.361
I do have a question.

00:04:10.361 --> 00:04:11.164
Thank you, chat room, if you do.

00:04:11.164 --> 00:04:12.307
If you ever want to jump in live, it's right up there.

00:04:12.328 --> 00:04:14.253
Askthepodcastcoachcom slash question, and this is from Stephanie Graham from nosyafcom.

00:04:14.253 --> 00:04:15.516
She says any formulas or quick tips to naming episodes.

00:04:15.516 --> 00:04:17.482
This is something I really want to improve on.

00:04:17.482 --> 00:04:18.983
That's a good question.

00:04:18.983 --> 00:04:24.110
Well, here's a way to think of it and it's hard for this show especially.

00:04:24.110 --> 00:04:27.036
But now that's Stephanie's the first question out.

00:04:27.036 --> 00:04:28.966
That's going to be the name of this episode.

00:04:29.120 --> 00:04:34.833
But instead of saying maybe how to name episodes, all right, that's what it's about.

00:04:34.833 --> 00:04:36.565
What's the benefit?

00:04:36.565 --> 00:04:39.920
So I've heard a bunch of people say this when it comes to episodes.

00:04:39.920 --> 00:04:47.187
So it'd be like get more downloads by improving your episode names, like what's the benefit of your guest?

00:04:47.187 --> 00:04:58.153
So if I'm interviewing Jim about robot lawnmowers, I might say something like don't waste your money on junk mowers, or something.

00:04:58.153 --> 00:04:59.555
It's one of those things it is.

00:04:59.555 --> 00:05:07.755
It's kind of tricky because then you also want to throw in what keywords are in there of tricky because then you also want to throw in what keywords are in there.

00:05:07.755 --> 00:05:13.922
Please, again, for me, you've hit a button.

00:05:13.922 --> 00:05:22.165
If you put episode 16, that drives me bonkers because you want I've found a couple articles on this when your keywords are closer to the beginning of your name, it might actually boost your SEO.

00:05:22.165 --> 00:05:23.769
And it's Jim, how do you do?

00:05:23.769 --> 00:05:28.663
Cause you have guests, and that's true, you know guest names always go first.

00:05:28.865 --> 00:05:30.509
For me, that's just my listen.

00:05:30.509 --> 00:05:47.110
This may not be best practice, so let me immediately say this may not be best practice, but for me and you're, if you're my guest you're going to be first, and then I always try to get the most important things up front, like cause you only have so for eyeball space.

00:05:47.110 --> 00:05:50.389
Let's not talk about the machine scanning it for a second.

00:05:50.389 --> 00:05:57.411
Let's talk about humans actually consuming this when they're looking at the title based on the various podcast players and such.

00:05:57.411 --> 00:06:02.867
You only get, let's just say, 60 characters or so before it starts cutting those off.

00:06:02.867 --> 00:06:07.380
It's different for everything, but let's just say it's around 60 characters.

00:06:07.380 --> 00:06:10.045
So make sure you've got something.

00:06:10.045 --> 00:06:13.973
The key thing that you're talking about in those in the first part of it.

00:06:13.973 --> 00:06:18.005
Eliminate as much of the filler stuff as possible.

00:06:18.005 --> 00:06:24.163
If A's, the's, if you can get those out of there in the first 60, because you don't, in a lot of cases you don't need them, right, you want to get the.

00:06:24.163 --> 00:06:26.846
You want to get those out of there in the first 60, because you don't, in a lot of cases you don't need them, right, you want to get the.

00:06:26.846 --> 00:06:29.485
You want to get those key eyeball words up front.

00:06:30.788 --> 00:06:34.307
I also because my my on home gadget geeks.

00:06:34.307 --> 00:06:39.211
The episodes have maybe two or three or four different things we talk about.

00:06:39.211 --> 00:06:41.084
I try to list those in order on it.

00:06:41.084 --> 00:06:44.413
Most of my audience, most of my regular audience, they in order on it.

00:06:44.413 --> 00:06:47.154
Most of my audience, most of my regular audience, they don't care, they want to look at the whole title.

00:06:47.154 --> 00:06:49.497
They'll click in to see the whole title, to see what we covered.

00:06:49.497 --> 00:06:53.451
So sometimes my titles run a little long, but that's kind of how I do it, dave.

00:06:54.521 --> 00:07:00.184
Yeah, it's tricky really, and this is one of those things where there are 50 best practices.

00:07:00.184 --> 00:07:00.644
You know what I mean.

00:07:00.644 --> 00:07:01.567
It's like bowling.

00:07:01.567 --> 00:07:03.790
How do you do you do all these things to?

00:07:03.790 --> 00:07:10.221
You know, keep your arm straight and do this and do that, and you're like wait a minute, there's only so many and that's.

00:07:10.221 --> 00:07:17.314
I'm not even sure what the limit is on how many words you can use before it gets cut off.

00:07:17.314 --> 00:07:25.762
I think I did that once where I just kept I think I typed numbers so I could count how many characters there are, and then that used to be a big deal.

00:07:25.762 --> 00:07:30.779
And now some of the apps, when you hit play at least, will scroll the title.

00:07:30.779 --> 00:07:44.045
So if it's too long but I always laughed when you know you'll see once like episode 16 of the blah blah blah show with Paul, and it gets cut off.

00:07:44.045 --> 00:07:47.007
And then you find out later it was Paul McCartney and you're like what?

00:07:47.007 --> 00:07:47.891
Why are you?

00:07:49.240 --> 00:07:50.463
Slide that to the front.

00:07:50.463 --> 00:07:52.050
My friends Get that name.

00:07:52.050 --> 00:08:03.529
I think, listen, if you're having guests, I think you got to get that guest name just as far forward as humanly possible in the title, I don't care, so I put it the very first thing.

00:08:03.529 --> 00:08:13.286
Now, that actually makes it easier for me when I go, if I'm going to go find or if I'm going to go search for them in my own, so I can see okay, oh, that this person was on here, this person was on there.

00:08:13.286 --> 00:08:23.968
I mean, I keep a spreadsheet of all that, but it's just visually and I think it's it just honors the person to have their name up front, you know that's the tricky part, because you want to honor the person.

00:08:24.930 --> 00:08:27.584
and yet what if it's somebody that not like?

00:08:27.584 --> 00:08:28.827
What if it's not a known name?

00:08:28.827 --> 00:08:44.102
Now, it should be a known name in your space, and that's where sometimes I'll be like benefit with person's name, because I want their name in the title, because if people search for them, but if it's like you know jim, you know smith and people like who, what's it what?

00:08:44.102 --> 00:08:44.986
What's a Jim Smith?

00:08:45.147 --> 00:08:59.163
But, on the other hand, Dave, you have a common name and you've been on the show and I would say Dave Jackson with or Dave Jackson talks, that's kind of the thing, and then I would list the two or three things that we talked about on it and that seems to work for people.

00:08:59.965 --> 00:09:02.168
I wouldn't obsess too much about titles.

00:09:02.168 --> 00:09:09.004
I mean you can, and if you want to go ahead, you can do anything you want, but the I wouldn't get too obsessed about it.

00:09:09.004 --> 00:09:25.592
However, I would come up with a standard convention that I use on a regular basis and make sure I'm holding tight to that, because your listeners will if, for the ones that do look at the title, they'll start decoding that and to figure out okay, here's what's in the episode.

00:09:25.592 --> 00:09:29.792
If you're always changing the title around on them, that's super frustrating.

00:09:29.792 --> 00:09:33.029
So if you come up with a pattern, stay with the pattern.

00:09:33.029 --> 00:09:36.230
The only thing I would say and you say this all the time too make sure you get that.

00:09:36.230 --> 00:09:41.465
If you're going to put the episode number in it, it goes to the very end, just jam that thing Nobody cares about that thing.

00:09:45.400 --> 00:09:46.466
Just jam it on the very good for the most part.

00:09:46.466 --> 00:09:48.419
Yeah, I've never the thing that always people think they have the answer.

00:09:48.419 --> 00:09:55.110
I really didn't even put episode numbers in my title, but if you do put it at the end and make it EP16.

00:09:55.110 --> 00:10:04.548
And people go well, if I mention another episode, I want to make it really easy for them to find that and I go ooh, great point, here's a novel idea.

00:10:04.548 --> 00:10:07.206
Make it really easy for them to find that and I go ooh, great point, here's a novel idea.

00:10:07.226 --> 00:10:10.357
If you mention another episode in the current episode, put a link to it in your show notes.

00:10:10.357 --> 00:10:14.876
Like, don't make the audience go find it, just go whoa, episode 16, it's click right here.

00:10:14.876 --> 00:10:16.140
I've done the work for you.

00:10:16.140 --> 00:10:21.807
So and Steph makes a point she's like look, I don't want some sort of AI solution because that is something you know.

00:10:21.807 --> 00:10:23.090
Obviously, that's something you can do.

00:10:23.090 --> 00:10:34.028
What I've done is there are a bunch of them Well, not a bunch, there used to be like five, but there are a few websites that are, you know, designated to help you.

00:10:34.028 --> 00:10:39.133
They'll like grade your title and all of them now have an AI component.

00:10:39.133 --> 00:10:46.813
And so what I've done in some cases again, I don't use AI to make it for me, but I want to brainstorm with it.

00:10:47.960 --> 00:10:56.054
I've taken my transcript, thrown it in the chat GPT and go what are titles here that make people want to click?

00:10:56.054 --> 00:10:58.267
Because, in the end, that's what we want them to do?

00:10:58.267 --> 00:11:04.283
I want a title that makes me click on it In true AI fashion.

00:11:04.283 --> 00:11:07.842
I can say give me five more, give me five more.

00:11:07.842 --> 00:11:17.261
And then what I usually do is I take none of them, but it inspires me to like Ooh, I like this and that, and I'll take part of this and part of that one in this and kind of come up with my own.

00:11:17.261 --> 00:11:23.150
But that's really if you, if you just go, okay, I'm going to come up with five different titles on my own Great.

00:11:23.150 --> 00:11:28.626
And then just look at them and go which one would make me want to click Because that's what we want people to do.

00:11:28.626 --> 00:11:32.910
So that's the benchmark is like which one of these do I want to click more?

00:11:32.910 --> 00:11:34.284
That's the one you want to use.

00:11:35.541 --> 00:11:43.871
I think, knowing your audience and you know your audience and so that influences you Like this week my daughter was on for her annual she could.

00:11:43.871 --> 00:11:46.981
Sammy joins me every friday after thanksgiving.

00:11:46.981 --> 00:11:48.504
We catch up on her life.

00:11:48.504 --> 00:11:50.308
My audience knows.

00:11:50.308 --> 00:11:51.071
I don't have to.

00:11:51.071 --> 00:11:54.465
I could just put in the title sammy collison and they would go.

00:11:54.465 --> 00:11:55.567
Oh, they know what it's about.

00:11:55.567 --> 00:12:02.620
So the titles for her like for this episode that I made for her just yesterday was with updates and a busy 2024.

00:12:02.620 --> 00:12:05.006
I don't have to get gimmicky in the title.

00:12:05.006 --> 00:12:06.660
They're going to be drawn.

00:12:06.660 --> 00:12:24.187
My audience and they've told me this, they just want to hear more from her, like let her talk, she's great and so so for me I don't have to come up with a clickbait title or you know the, just the fact that we're giving her updates and we're talking about her last year.

00:12:24.187 --> 00:12:26.403
That's what the audience is looking for.

00:12:26.403 --> 00:12:33.767
So I guess, knowing your audience in that case and if you're so, stephanie, if you're looking for a form, formulaic way of doing this, think through.

00:12:33.866 --> 00:12:34.528
This is what I do.

00:12:34.528 --> 00:12:40.761
Mine is guest name with and somebody said on, and that's even two letters less.

00:12:40.761 --> 00:12:42.042
I don't use on enough.

00:12:42.042 --> 00:12:48.966
I probably should but and then I list out the three or four things we talked about.

00:12:48.966 --> 00:12:53.889
If I can and I use I try to use product names because that's the way our podcast is right.

00:12:53.889 --> 00:13:01.514
We talk about certain products Meshtastic or Hondas or robot lawnmowers, like you like to.

00:13:01.514 --> 00:13:07.596
All of a sudden, dave, everything I talk about now from you is a defaulted robot lawnmower.

00:13:07.596 --> 00:13:07.977
I love it.

00:13:07.977 --> 00:13:08.557
I love it.

00:13:08.677 --> 00:13:12.524
I love it, but I try to get those in the title right.

00:13:12.524 --> 00:13:14.187
That's my method, stephanie.

00:13:14.187 --> 00:13:24.009
I would kind of think through okay, if I was going to do this, I'm going to start with this and then I'm going to use this formula to fill out the rest of the title".

00:13:24.009 --> 00:13:31.729
Figure out what that is, because all of a sudden, that actually makes your titling a lot easier when you have a formula based to it.

00:13:31.729 --> 00:13:34.981
Stick to it for a while, and this is where the AI can help.

00:13:34.981 --> 00:13:36.384
Right, you can plug some things in.

00:13:36.384 --> 00:13:43.785
You can actually tell the AI hey, based on this formula, create some show titles for me.

00:13:43.785 --> 00:13:48.553
So you'll have to mess around with the language on that, but it will do it in a format for you.

00:13:48.553 --> 00:13:51.669
So that may be just think through your formula for you.

00:13:51.669 --> 00:13:55.158
You just may need to get something standard and then start messing around with it.

00:13:55.458 --> 00:14:01.110
Yeah, and there are a lot of different strategies, like she says well, maybe right now, maybe benefit plus benefit with person name.

00:14:01.110 --> 00:14:05.922
The other one, like Ralph does the Ask Ralph podcast where it's Christian Finance.

00:14:05.922 --> 00:14:12.245
He finally was like you know what I'm going to do, I'm going to put the name, the question that I'm answering.

00:14:12.245 --> 00:14:13.149
Why?

00:14:13.149 --> 00:14:18.043
Because when people go, what's the best, what do I need to know about 401ks?

00:14:18.043 --> 00:14:22.072
Or, you know, should I put my money in a CD or whatever the question is.

00:14:22.072 --> 00:14:26.450
He's like I'm just going to use that as the title because you know that's the answer you're going to get.

00:14:26.450 --> 00:14:48.386
And then for SEO, people are probably typing in that question and that's where you can go to YouTube and type in maybe a topic and then go down past the 8 million lists of ads and they have other questions that people ask and maybe that's the question you use because you know people are typing it in for the title.

00:14:48.386 --> 00:14:49.369
It is a bit of a.

00:14:49.369 --> 00:14:59.288
It's one of the things this is one of the things I love about podcasting is it's creative, and so this is one of those where there's 50 different ways to make an episode title.

00:14:59.288 --> 00:15:02.633
You know you could use the title of the question that you're doing.

00:15:02.633 --> 00:15:03.831
You could use benefits and then the person's name.

00:15:03.831 --> 00:15:04.383
You could use the title of the question that you're doing.

00:15:04.383 --> 00:15:05.342
You could use benefits and then the person's name.

00:15:05.342 --> 00:15:10.769
You could put the person's name and then the benefit and then please light the episode number on fire.

00:15:10.769 --> 00:15:12.908
Your ego will live, trust me on that.

00:15:12.908 --> 00:15:20.570
So it's one of those things where and here's the beauty of it I always say your podcast is a recipe, it's not a statue.

00:15:21.160 --> 00:15:39.168
If you want to go back later and change the title, I remember I did an episode talking about how my great nieces this is about five years ago got Polaroid cameras and they screamed like they got free Taylor Swift tickets.

00:15:39.168 --> 00:15:45.023
They completely freaked out and I looked at my brother and I go, is that a Polaroid camera?

00:15:45.023 --> 00:15:50.708
And he goes, yeah, and I go, like Polaroid, like shake it, like a like.

00:15:50.708 --> 00:15:53.572
He's like, yeah, and I go, and they're losing their minds.

00:15:53.572 --> 00:15:55.734
And he's like, yeah, it's the new thing.

00:15:55.734 --> 00:15:58.576
And I go, but that's like last year.

00:15:58.576 --> 00:16:08.590
So I think the title was something like it was very specific to my nieces and it made sense to me.

00:16:08.590 --> 00:16:12.302
And I went back about six months later and I'm looking at my titles and I'm like that makes no sense unless you were in the living room with me.

00:16:12.302 --> 00:16:14.349
It was very inside baseball kind of thing.

00:16:14.349 --> 00:16:18.807
So I changed the title to something that was more specific to podcasting.

00:16:18.847 --> 00:16:22.663
So sometimes you know you can always go back and change them, is my point.

00:16:22.663 --> 00:16:29.607
So if you go back and you see where you've named your episodes you know episode 46, like that's not a great way to do that.

00:16:29.607 --> 00:16:41.134
So another question that's coming up we have one from Ralph and then the question I see a lot and is does anybody read show notes?

00:16:41.134 --> 00:16:51.288
And when I think about it, I've listened to probably 10 podcasts over the last two days and I've not looked at the show notes once, not at all.

00:16:51.288 --> 00:16:58.311
Now, if they mention something that I want information about, I'm going to the show notes and there better be a link.

00:16:58.311 --> 00:17:03.956
And if there's no link, bad words are going to come out of my mouth, because you said all sorts of like.

00:17:04.115 --> 00:17:17.321
If you know we're talking, and Jim is like, oh, there's this great Black Friday deal, it's on till the end of the year and I got it and it's amazing or whatever Like I want to, I link to that, because if I'm listening to that, I'm like, oh, that sounds like a great deal.

00:17:17.321 --> 00:17:22.730
And then you go through the show notes and you've got all this AI BS and you're like where is the link to the?

00:17:22.730 --> 00:17:27.175
You know whatever robot lawnmower we need?

00:17:27.175 --> 00:17:29.749
See, I'm thinking of getting a robot vacuum cleaner.

00:17:29.749 --> 00:17:33.289
That's the one that I've almost pulled the trigger on that multiple times until I go.

00:17:33.289 --> 00:17:36.269
You know, 200 bucks for a robot vacuum cleaner.

00:17:36.400 --> 00:17:40.847
No, you should you should Like I can still push a sweeper.

00:17:40.847 --> 00:17:42.006
It's really not that hard.

00:17:42.186 --> 00:17:42.749
It's worth it.

00:17:42.749 --> 00:17:57.031
It's worth it, but it depends if you have open space, like if your house is small and crowded and you have stuff everywhere yeah, not helpful it doesn't move things, doesn't put things away for you, doesn't move the chairs in.

00:17:57.712 --> 00:17:59.461
So you know, yeah, but you ought to get one.

00:17:59.461 --> 00:18:01.084
So do you read show notes, jim?

00:18:01.084 --> 00:18:11.200
I do from time to time, yeah, for the reasons you're saying as well, dave, which is like, hey, I mentioned this, I'm going to go here, oh, I want to go back and get it.

00:18:11.200 --> 00:18:18.134
It's a much easier way of getting to the material than going back and listening to it again and trying to figure it out yourself.

00:18:18.134 --> 00:18:21.324
So, yeah, I'm a big fan of I try.

00:18:21.324 --> 00:18:27.173
Now I try really hard to make sure I've got all the links and I use two summaries in my show notes.

00:18:27.173 --> 00:18:28.055
So I have chapter.

00:18:28.055 --> 00:18:33.667
I put the chapter headings in there if they want to just search by chapter.

00:18:33.667 --> 00:18:41.724
Or the Otter puts an extended outline in there that has timestamps and extended notes in there, and I found a few people say, hey, thanks for doing that.

00:18:41.724 --> 00:18:45.539
That was really helpful for me to get to where I wanted to be.

00:18:45.700 --> 00:18:51.481
So, yeah, not every time and not a lot, but I think show notes are more.

00:18:51.481 --> 00:19:11.448
This is going to sound weird, but I'm going to say it Show notes are more for the podcaster than they are for the those listening for you to go back through and listen to and document and find ways to say here's what's in this podcast than just editing and throwing it out to the wind.

00:19:11.448 --> 00:19:13.989
So I would hope you're spending a little bit.

00:19:13.989 --> 00:19:21.570
I spend quite a few hours, you know, both in the evening putting the audio together and then the next morning making the show notes for it.

00:19:21.570 --> 00:19:25.373
And I, like Dave, where my show notes have gone, ai has helped me.

00:19:25.373 --> 00:19:35.476
I don't, you know I do copy and paste a lot, but show notes has helped, or I mean AI has helped me just do better show notes and I feel better about it.

00:19:35.476 --> 00:19:41.037
So I would say I think show notes are more for us as podcasters than they are for the audience.

00:19:41.037 --> 00:19:42.397
But it is.

00:19:42.397 --> 00:19:42.998
It's a good.

00:19:42.998 --> 00:19:45.239
It's a good discipline and a good habit to get into.

00:19:45.239 --> 00:19:46.118
I think.

00:19:46.699 --> 00:19:58.184
Yeah, it's the only other time I was trying to think when do I look at show notes is if I find, you know, let's say it's a podcast about podcasting, and I see the title and I'm like I'm pretty sure I know what they're going to say in this.

00:19:58.184 --> 00:20:02.326
I will look at the show notes because I'm trying to decide should I listen to this?

00:20:02.326 --> 00:20:05.173
And that's where that opening paragraph really comes in handy.

00:20:05.173 --> 00:20:10.700
And then Chris from Podcastic Audio says what gets read first show notes or show ratings and reviews.

00:20:10.700 --> 00:20:17.672
I never as in capital N, underscore bold never look at ratings and reviews.

00:20:18.192 --> 00:20:22.529
I'll give you an example Seth Ressler from, I'm going to guess, sethresslercom.

00:20:22.529 --> 00:20:26.381
He is the Pied Piper that led half of radio into podcasting.

00:20:26.381 --> 00:20:27.143
Really nice guy.

00:20:27.143 --> 00:20:29.288
And he had a thing on Twitter.

00:20:29.288 --> 00:20:38.980
He said hey, I'm watching this movie on Netflix called Join or Die and if you are a person that's in the communities, it's a must watch.

00:20:38.980 --> 00:20:48.201
And based because I know Seth, I'm like well, seth said it's good and he was very I think there were exclamation points and I went over and watched and now it starts slow.

00:20:48.201 --> 00:20:57.833
But it's based up about the guy that did the book Bowling Alone and he noticed a trend that, like in the 50s, everybody smoked and bowled and bowling was great.

00:20:57.833 --> 00:21:04.810
And then all of a sudden, we just like, people are now bowling alone, like people are now bowling alone, and it's this whole thing on.

00:21:04.810 --> 00:21:10.496
Like, where communities thrive, so does and this sounds stupid, but like, so does the city.

00:21:10.496 --> 00:21:15.077
But if your city doesn't have a lot of places where people network, if you think about it, they made up a great point.

00:21:15.077 --> 00:21:21.840
Like in the early seventies you would say like, welcome to you, know, poughkeepsie, and they have this big sign.

00:21:21.840 --> 00:21:30.362
And then it had a sign for the Qantas brothers or whatever it is, and this and the Shriners and all these groups that you could be a part of, and you just don't see those anymore.

00:21:30.362 --> 00:21:33.048
So word of mouth is what.

00:21:33.048 --> 00:21:35.113
I didn't even read the description of the movie.

00:21:35.113 --> 00:21:40.086
I just I went into Netflix, I typed in join or die and hit play, and so I'm that same way.

00:21:40.207 --> 00:21:48.824
I don't know that I ever look at ratings and reviews, because half the time, if I ever did, I've looked at them when I've seen people on Facebook and they're like hey, everybody, let's do a review swap.

00:21:48.824 --> 00:21:52.305
Then you go over and look at their show and it's like great show, love the host, great show.

00:21:52.305 --> 00:21:52.928
Love the host.

00:21:52.928 --> 00:21:54.474
Great love the host, great show.

00:21:54.474 --> 00:21:56.662
And they're all Friday at 1237.

00:21:56.662 --> 00:21:57.663
And I'm like gosh.

00:21:57.663 --> 00:22:00.587
That's odd that everyone was inspired to so.

00:22:00.587 --> 00:22:01.769
Do you ever read reviews?

00:22:01.769 --> 00:22:04.574
I read my own when they come in.

00:22:23.839 --> 00:22:25.621
Yeah, I can't remember the last time I actually read a podcast review.

00:22:25.621 --> 00:22:26.862
Now, that doesn't mean the informal reviews.

00:22:26.862 --> 00:22:31.163
When someone says, oh, you should listen to this podcast, that's an informal podcast review, right.

00:22:31.163 --> 00:22:32.943
That's their saying hey, you got to listen to this For a while.

00:22:32.943 --> 00:22:37.746
I was getting a lot of those and I was actually hearing some of those through this show, right, as folks in the chat or you would say, hey, have you listened to this?

00:22:37.746 --> 00:22:40.186
Or hey, have you listened to that?

00:22:40.186 --> 00:22:41.287
Oh, there's a helpful part here.

00:22:41.287 --> 00:22:45.709
That's just I mean, that's their opinion on oh, you should listen to this.

00:22:45.828 --> 00:22:51.010
Now, it kind of depends on who and when and how enthusiastic they are about it.

00:22:51.010 --> 00:23:01.315
You can actually over-review something for me where, if you're a little too excited about it, I'm going to be like I probably am not going to listen to that.

00:23:01.315 --> 00:23:03.234
I don't want to get sucked into that ecosystem.

00:23:03.234 --> 00:23:19.821
So, being said, yeah, I think I trust people when they come, like in this setting, if I'm not looking for a review and somebody in the chat says, hey, you ought to check out such and such, I'm more likely to go try that than I would.

00:23:19.821 --> 00:23:22.905
If I read the reviews online, I Listen.

00:23:22.905 --> 00:23:24.468
I think online reviews are broken.

00:23:25.048 --> 00:23:35.147
Well, and I've noticed on AppSumo if you look at a product, if somebody's done a review of the product, at the bottom they will have that video.

00:23:35.147 --> 00:23:36.964
And I'm like, oh, that's cool.

00:23:36.964 --> 00:23:42.567
Except, I know one thing AppSumo has an affiliate program and I'm like, all right, are they?

00:23:42.567 --> 00:23:45.207
Because there are people that will review every single AppSumo thing?

00:23:45.207 --> 00:23:45.848
And I'm like, all right, are they?

00:23:45.848 --> 00:23:47.294
Because there are people that will review every single AppSumo thing.

00:23:47.294 --> 00:23:53.131
And I'm like, yeah, but and the one guy actually did a good job because he was like here's what I like about it, but and he actually shows him using the product.

00:23:53.131 --> 00:24:05.453
That's when I'm like, okay, now I'll listen to that guy versus somebody who it's an AI generated voice and the video in quotation marks is just still images that they're slowly zooming in on.

00:24:05.453 --> 00:24:07.207
I'm like, yeah, you never use this product.

00:24:07.207 --> 00:24:20.220
So Chris from castaheadnet, awesome supporter, says feed your podcast transcript into ChatGPT and prompt it to get all the links to products and services that are mentioned in the episode and replace them with your affiliate links when possible.

00:24:20.220 --> 00:24:28.204
Yeah, what's great Monday's episode on the School of Podcasting is how do I choose a media host?

00:24:28.204 --> 00:24:32.087
And it's not who's the best media host, because in some cases.

00:24:32.087 --> 00:24:36.630
What's good for me, like this show has chaptersivate, and they do that.

00:24:36.630 --> 00:24:49.865
They pull out the links you mentioned and the companies you mentioned which are, I mean, that's a huge time saver.

00:24:49.865 --> 00:24:56.894
And so, yeah, it's ChatGPT is like I say, I'm hanging out with Craig from AI Goes to College.

00:24:56.894 --> 00:25:01.147
I'm noticing more and more things Like it's podcast season.

00:25:01.147 --> 00:25:05.431
So from now through about February, I'm going to get swarmed with new people, which I love.

00:25:05.431 --> 00:25:17.651
I wish it was that way all year round, but I never had done this in ChatGPT and I gave it a link to a YouTube video because it was like seven tips on writing a great opening.

00:25:17.651 --> 00:25:21.530
And I was like, all right, I've kind of got my material on this, but let's make sure I didn't miss anything.

00:25:21.530 --> 00:25:25.509
And I said summarize this video link.

00:25:25.509 --> 00:25:27.523
And it was like, okay, here's the seven tips.

00:25:27.523 --> 00:25:29.128
And I'm like, yep, I got all of those.

00:25:29.128 --> 00:25:29.871
Okay, that's good.

00:25:29.871 --> 00:25:32.968
And so that's when I was like, man, that's a huge time saver.

00:25:32.968 --> 00:25:39.192
Now I have to trust that the robot is actually and I'm sure, well, all it's doing is looking at the transcript.

00:25:39.192 --> 00:25:47.103
It's not like it's watching the movie.

00:25:47.103 --> 00:25:48.066
But I was like, oh, that's kind of cool, so yeah.

00:25:48.105 --> 00:25:51.436
The other thing I would like to point out with ratings and reviews per Apple, they do not help the algorithm.

00:25:51.436 --> 00:25:59.970
So when somebody says and look, they're not lying, they're saying what they've heard four million times and that is you know, write us, please, rate and review us.

00:25:59.970 --> 00:26:01.313
It helps us get found.

00:26:01.313 --> 00:26:09.232
And Apple has come out and said it does not help you get found, it is social proof and then that's why you should have people rate and review it.

00:26:09.232 --> 00:26:12.084
But I've never Googled.

00:26:12.084 --> 00:26:18.243
If I was looking for a golf podcast and there are like 8 million of them, I don't go well, I'm going with the top rated one.

00:26:18.243 --> 00:26:20.730
I might do that if I was doing Jim.

00:26:20.730 --> 00:26:23.002
Are there such things as robot mops?

00:26:23.002 --> 00:26:26.050
Stephanie Graham is all over.

00:26:26.050 --> 00:26:26.922
Are there seriously robot?

00:26:27.987 --> 00:26:31.567
yes, there are, and there's vacuums and mops together.

00:26:31.567 --> 00:26:33.063
They do you change the things?

00:26:33.203 --> 00:26:38.661
oh yeah, yeah, there's all those things and the let's see how do I feel about.

00:26:39.384 --> 00:26:42.922
Let's do this one we'll go on, but let me finish that with one thought.

00:26:42.922 --> 00:26:45.041
So there is an exception of this.

00:26:45.041 --> 00:26:48.369
Dan Lefebvre says been told by advertisers.

00:26:48.369 --> 00:26:49.580
No, I've been told.

00:26:49.580 --> 00:26:55.681
Advertisers who've looked at my reviews see how engaged the audience is before deciding whether or not they sponsor the show.

00:26:55.721 --> 00:26:58.203
And actually I got a bit at work on this.

00:26:58.203 --> 00:27:08.883
We were doing some podcast review stuff at work and my manager's manager was watching one of the YouTube videos that we made and he goes well, there's no comments, like you have.

00:27:08.883 --> 00:27:13.491
And it's like well, we don't actually fish for comments, Like you know.

00:27:13.491 --> 00:27:14.212
A lot of.

00:27:14.212 --> 00:27:18.003
You see a lot of YouTubers who are like, yeah, they put, they throw a question out.

00:27:18.003 --> 00:27:26.813
If you don't like this, leave your, leave what you like in your comments, right, and there's just a lot of content that leads its way towards comments or lends itself to reviews.

00:27:26.813 --> 00:27:29.155
The stuff we do, we never ask for it.

00:27:29.155 --> 00:27:29.797
I said well, I don't.

00:27:29.797 --> 00:27:31.924
That's not why we do what we do.

00:27:31.924 --> 00:27:34.412
We're not looking for them to engage in that kind of way.

00:27:34.412 --> 00:27:37.223
But that is a really good point.

00:27:37.223 --> 00:27:42.773
Beyond social proof, there may be money proof.

00:27:42.953 --> 00:27:43.134
Yeah.

00:27:43.820 --> 00:27:44.703
Right, yeah, yeah.

00:27:45.045 --> 00:27:46.830
That's no, that's a really good point, Dan.

00:27:46.830 --> 00:27:51.651
Thanks for it, because I've heard that before and you just reminded me that I need to add that to that.

00:27:51.651 --> 00:27:52.553
Here's one.

00:27:52.553 --> 00:28:02.570
If you go to podpagecom slash blog I just did a blog post about this how do you feel about taking a holiday break during Christmas time?

00:28:03.681 --> 00:28:19.561
As always, it's your podcast, do whatever you want, but the thing I always say about this when you take a break so let's say it's you know, friday night and I'm because this is how I party I'm going to go to Walmart and buy groceries, because that's what I do on my Fridays.

00:28:19.561 --> 00:28:23.948
You know, rock and roll and podcasting 2.0 doesn't put out an episode.

00:28:23.948 --> 00:28:25.329
Well, it's not like.

00:28:25.329 --> 00:28:48.204
Well, I guess I'll just sit here in silence as I drive to Walmart because my favorite show no, I go find another show to listen in the car, and so what you have to then and I'm not here I don't want to be a news station and put fear into you, but If that show is better than the show I normally listen to because they are part of my routine, that is the like.

00:28:48.204 --> 00:28:50.134
That's the thing you want as a podcaster.

00:28:50.134 --> 00:28:51.401
I want to be part of your routine.

00:28:51.401 --> 00:28:59.223
And when you give that up and another show comes in, if it's maybe this much better than the show I was listening to.

00:28:59.724 --> 00:29:07.758
Now, when the show I normally listen to comes back, it's like my grandpa was a bread salesman and he said it was all about fighting for shelf space.

00:29:07.758 --> 00:29:13.638
He goes it was a nonstop fight of shelf space and you did not give up an inch of your shelf space.

00:29:13.638 --> 00:29:22.827
And so when you take a break, you're just like, okay, here's an empty shelf, anybody want to put something on that, and so that's the only thing I worry about.

00:29:22.827 --> 00:29:23.998
And people go.

00:29:23.998 --> 00:29:26.503
Well, who's even going to listen to podcasts?

00:29:26.503 --> 00:29:27.446
It's the holidays.

00:29:27.446 --> 00:29:33.028
I don't know about you, but I've got to go in a quiet room, lock the door because I got a wrap presence, all right.

00:29:33.028 --> 00:29:45.463
Well, maybe there's a TV in there, maybe there isn't, but you know what could be with you Earbuds, and over and river and through the woods where everybody has their own set of earbuds in, because I don't want to listen to dad on the radio, you know.

00:29:45.523 --> 00:29:46.965
So I to me.

00:29:46.965 --> 00:29:49.087
I don't think it's a great idea.

00:29:49.087 --> 00:30:04.987
Except there's just like we talked about a second ago there is an exception, and that's when, because you've decked the halls and you've made the cookies and you've bought the presents and you're just tired and you're frazzled and you're losing it and you're like I need a break.

00:30:04.987 --> 00:30:06.309
Then take a break.

00:30:06.309 --> 00:30:09.421
But normally I am, you know.

00:30:09.421 --> 00:30:10.844
This is where I'm just the weird guy.

00:30:10.844 --> 00:30:13.096
I don't like all my top top shows.

00:30:13.096 --> 00:30:14.057
I don't take breaks.

00:30:14.057 --> 00:30:15.721
But, jim, you take breaks.

00:30:15.721 --> 00:30:16.785
Have you seen it?

00:30:16.785 --> 00:30:18.228
Have any like major?

00:30:18.228 --> 00:30:21.279
Like you know, your people are still there, right?

00:30:21.839 --> 00:30:28.635
Yeah, my most of my audience is actually behind, so they'll be like oh, I'm getting caught up.

00:30:28.635 --> 00:30:33.163
What's ironic, coincidental, whatever this is.

00:30:33.163 --> 00:30:42.685
I took more of a break in November than I will in December, so I'm actually booked solid until January 1st.

00:30:42.685 --> 00:30:47.825
Now, all through the month of December where the guests, I was busy, there was stuff going on.

00:30:47.825 --> 00:30:48.666
I couldn't get them all in.

00:30:48.666 --> 00:30:50.461
I maybe got two episodes in November.

00:30:51.056 --> 00:30:55.515
So I always say, like, go with what you have available.

00:30:55.515 --> 00:30:58.223
Like, if the holiday is busy for you, take some time off.

00:30:58.223 --> 00:31:01.424
If it's not, for some people they're just sitting at home.

00:31:01.424 --> 00:31:02.654
Make more episodes.

00:31:02.654 --> 00:31:40.662
Like, don't worry so much about the break, no-transcript, more weight on their own podcasts than their listeners do, and you're always gonna have one or two of those fanatics who are like, where is it?

00:31:40.662 --> 00:31:43.288
They don't represent the whole for the most part.

00:31:43.288 --> 00:31:44.940
Just relax, you'll be fine.

00:31:44.940 --> 00:31:46.565
Take a week off if you need it.

00:31:46.565 --> 00:31:49.223
If you can make two, just do it.

00:31:49.223 --> 00:31:52.243
Go with what the universe gives you during the holiday season.

00:31:52.243 --> 00:31:54.555
You know, don't sweat about it, don't worry about it, yeah.

00:31:55.135 --> 00:32:05.381
And I just say, if you're going to take a break, just announce it, just like hey, guys, next week, like we do it here, hey, dave's going to be in Boston, no show next week, but he'll be back the following week.

00:32:05.381 --> 00:32:13.667
What you don't want your people doing is going, and this is where, if it's like one week assuming you're doing a weekly show and you come back the next week, it's really not that big a deal.

00:32:13.667 --> 00:32:23.317
It's when you miss two or three weeks, like Uncle Marv says, he doesn't do any shows between Christmas and New Year's, so as long as his audience knows that, you're golden.

00:32:23.317 --> 00:32:30.032
It's when you miss a couple weeks and they don't know where you went, they're like, well, I hope he's okay, I hope she's not hurt, or I hope you know, did she quit?

00:32:30.032 --> 00:32:31.115
Are there no more?

00:32:31.115 --> 00:32:32.417

From Boring to Brilliant: Podcast Titling Secrets

Listen On

Featured Episodes

Recent Episodes

From Boring to Brilliant: Podcast Titling Secrets

Daily Podcast Tips - Grow Your Show!

Listen On

Featured Episodes

Recent Episodes