Transcript
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Ask the podcast coach for August 24, 2024.
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Let's get ready to podcast.
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There it is. It's that music that means it's Saturday morning. It's time for ask the podcast coach, where you get your podcast questions answered live. I'm Dave Jackson, fresh back from Podcast Movement, and joining me right over there, the one and only Jim Collison from the average guy dot tv. Jim, how's it going, buddy?
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Greetings, Dave. Happy Saturday morning to you. Always good to be back with you.
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Am I sensing a little richness in your, voice? It's it's podcast movement voice. It's not as bad as usual, but it's a little you know, there there will be an yeah. Let me see here. Yeah. There will be no Bon Jovi imitations today. It's all lower red. I need some VO right now, like, voice over work because I could do the thing. The soup thing sounds very well.
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Yeah. But it is it's a little scratchy. Scratchier than usual, I guess, we would say. So Yeah. It was you know, in in crowds, shouting at people, talking all day, those kinds of things. Yeah. The other thing was I literally I would walk I stayed across the street. I would go to the hotel. And if I made it to the bar, there'd be a bunch of people I knew. When the event was going on, I just talked nonstop. And it was it's one of those things where it dawns on you when you do this for almost 20 years. You know a lot of people, and so there's just a lot of, hey. What's going on? And then you talk to them for 15 minutes, and then, yeah, I missed a lot of sessions. I was gonna go to some sessions because I could. Wasn't tied to a Lipson booth and just kept meeting another person and another person, and it was it was a lot of fun. Great. But I don't know. You know, I needed something, I guess, to to wet my beak, and I'm not sure if some hot cup of Java was on it. You know? Yeah. A little honey in that coffee woulda Yeah. Would get the Exactly.
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Yeah. Yeah. And, of course, that coffee pour is brought to you by our good friend, Mark, over at podcastbranding.c0.
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I did hand out my ugly business cards, and nobody threw up on them. But I did every time I pull them out, I'm like, I should add Mark because I wanna stress this. You know, we always talk about artwork here. Anything that you want to look good, podcast branding dotco is the place to go. Yes.
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Mark has done a lot of my artwork. But if you go to Jen Briney was at the Democratic National Convention because of her podcast and who designed her website that looks amazing. That's right. Mark over podcast branding dotco. He's gonna sit down with you and make sure that your brand is in alignment with your content and whatever vibe you wanna give.
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And what's great is I'm sure when Jen is saying, hey. I'm at, you know, find me at congressional dish dot com, you know, they go over that. Wow. That looks amazing. Well, that's because of podcast branding dotco and Mark. So if you wanna look good, there's only one place to go, and that is podcast branding dotco. Tell them Dave and Jim sent you.
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And of course, big thanks to our good friend Dan LeFebvre over there based on a true story basedonatruestorypodcast.com.
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This week, looking at The Crucible, Sweet Dreams, a story of Patsy Cline and Pompey. You wouldn't want to be in Pompey. I know the end of that story. So you, yeah, you would not have wanted to be in Pompey. Available now. He's also checked out The Mummy. So if you're a 90s was that a 90s?
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I don't know what that was. Maybe based a little bit on a true story?
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basedonatruestorypodcast.com. And Dan, thank you for your sponsorship also as you transition, Dave. Big thanks to Chris Stone, who sat in the chair last week.
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Man, does that guy have a nice studio. Wow! That was I watched, I caught it a little bit later. And, Chris, thanks for filling in the seat. Good dancer too. He did a nice job. He had some dance moves going on. So Chris, thanks for sitting in the seat last week. We had a Japanese foreign exchange student over the weekend or a long weekend, and, and I needed to spend some time with her. And so Dave, thanks for giving me the time off and Chris for filling in. Yeah.
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And he took me out to dinner in Atlanta. So it was good to hang out with Chris there. And, yeah, it was awesome. Stephanie has a fun question. She says, should I have a podcast only business card? Maybe I should. This one, as I look at it, this is the new one, and this is different. I used to have a podcast only business card, and it didn't even have my this one actually has my contact information on it. And so I used to have one. It was like, you know, plan, launch, and grow your podcast, blah blah blah. You turn it over, and it was like number 1 in podcast education and the QR code. And I probably should've just stuck with that because that was for me to say, hey. Go check out my show. And then I could have a card for me and have my email on it. In that way, if it's somebody that I want to follow-up with, because one's for a listener and one's for, I guess, somebody I want to connect with. And the problem is when you try to get them all in one card, you end up with this piece of crap. So it's not a horrible card. But on the back, it's all about me. And on the front, it's all about the school of podcast. Business cards are cheap.
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And I know everybody's, oh, you can put a QR code on it. But maybe it's because I'm old school. But I have a system where, you know, when I get back to the hotel, there are some people that and this is nothing you know, some people you're a good match for and some people you're not. And so the people that are not, you know, go to the circular file and those but there's that there is that second step of, okay. Now I've got your card. I'm going to see your card again if I'm going to throw it away. So you have one more chance to kinda to grab me. And that's one of the things I'll be doing today is people that I met that I actually wanna it's always one of the things. Oh, yeah. I'll contact them later. No. The day afterwards or even day of, I've had people do that. Hey. It was great meeting you tonight.
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Hope to catch up with you later. And, you know, but Ralph asked the question here. Yeah. But does anyone really look and use business cards anymore?
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I guess maybe a card with just a website link will take them to your landing page. Just a thought. I look at business cards. I had the the podcast beacon from my buddy, Matthew Passy.
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And that's just a thing with an he's basically putting whatever Jim, what's the technology for the weird chippy thing that you q n f c? N f c. He's putting n f c chips and everything. And that is something that you have to practice. And I think everybody's phone's a little different because it's cool. I mean, it is amazingly cool when somebody goes, oh, what's that on your wrist? I'm like, oh, that's my podcast beacon. And you take their phone, and you put it on the wrist, and the little thingy pops up, and you go boom. And they're like, oh, man. That's cool. The problem is you have to know exactly where to put it because there are many times when I would go, oh, yeah. That's the podcast beacon. Here. Oh, wait. Hold on. Move it a little up. Okay. Try moving it down. It's up. A little up. There there it is. That is not as cool. And I would say 5050. And it was because everybody's phone's a little different, but it was cool. And then they could subscribe to the show, and, you know, you're good to go. Yeah. I almost not quite because, you know, you just can't have it. But Gordon Firemark says, I sound a little froggy. I almost have the Gordon thing. Like, Gordon has that Gordon voice. He does. He does. Way down. This is just the way I'm Gordon Firemark at firemark.com. Yeah. You kinda do sound like it. That's a nice good work. Good work. I think, Dave, I think business cards are person specific in a lot of ways. Stephanie, like she says, Hey, I'm a business card girl. I think some people really like them. They've got systems around them.
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Listen, your ugly business card could pay off in some situations because it stands out in a pack. Like, if somebody's collected a bunch, and they're like, Oh, I'm looking for it's orange. Right?
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I'm looking for, I'm looking for, I'm looking for, you know, kind of looks like the Miami Dolphins. So Yeah. Just to show you, here's the front of
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I made this white thing to make the text easier. It's like, and then the back, you know, and I was laughing because here's my 30 day money back guarantee that's so small that you can't read it. But this is all the, like, who you're talking to. And then this, I was like, I should have just left that yellow. Like, it wasn't the end of the world, but it is Well, at the end of the day, I mean, at the end of the day, I'm not sure you're gonna lose anything with a super ugly one. Lots of people are remembering the conversation they had with you. It's listen, it's not a billboard in an airport where you get 5 seconds with some not even that 3 seconds with somebody.
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It is a, you've, in most cases, you've had a conversation.
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You're, and the person's, and, Hey, I want to contact you. You give them the card. They're not gonna go, they're not gonna go back to it because it's ugly. They, it, I mean, yeah, it could look better. Right?
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But it does the job for what you needed to do in this situation.
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Could you have done it better? Absolutely. Should you have? It's there.
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Would you order a whole bunch of them and not use them? I don't know. You could pro I would just give them all away. Get rid of them and go with the next batch, right, so to speak. But there are people who love them. There's people who don't. I think Stephanie said leaving the back blank may or maybe a small QR code or maybe half of it a QR code for folks to take notes. Not a bad idea. Everybody uses them a little bit differently. You know, so because you make a great, you make a great point is if we've met you, because you know within 10 seconds if this is you know? Like, I there was one guy in Atlanta, and he was really nice about it. But we both knew within 5 seconds, oh, we have nothing in common. You know? And it's one of those things where when you do, it's, you know, you could leave notes that I've heard other people do that. To me, I'm like, I'm just trying to get them to use the QR code or to contact me or something like that. All those are great ideas. But I may go ahead. One thing I would add to that, Dave, as far as image goes, for some customers you know, you're a podcast coach, you're a Consultant you help people. For some customers, I, maybe there's a caveat here where image does matter, and they see your card, and they're like, If this is his business card Right? So that, there could be a drawback there, as I'm thinking about I mean, listen, you called it ugly I didn't. But there could be a drawback to somebody who goes, that's their best work. So you got, you got to keep that in mind. The front of this one, I don't know which one's the front and the back. I'm not gonna say their name. But anyway, the one on the back here, this was a logo, I believe, and it got stretched to fit. And it's blurry. And I was like, and I know what happened. You look at it like, you know, and that's why I've been using Canva for business cards because to their credit, what you see on the screen is what you get. And I just I guess, on the screen, I thought that looked good. And I was like, well, it's easier to read. And it is. But it it to me, I like when I saw it, I was like, bad decision, Dave. You know?
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Don't you hate it when you ask yourself doing that? Yeah. Yeah. Yeah. You lots of times, you know, you do this, you make a logo or something. Ah, good enough. And then you made it. So, and then you start critically looking at it, and you're like, or maybe later you come back to it, and you're like, That is the ugly I made some ugly logos when I first started podcasting. And I was like, What? That is it's just horrific, you know.
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And so we, chances are our stuff, unless you're a designer or something like it, it's probably not great. Get some feedback on it before you start giving it to the public. Yeah. Because, like, I love, here is one.
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Here's a show. This is the Akron podcast show, which is now defunct. Right?
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Got my logo there, local news, stories, and insights. You turn it over and got a thing for Akron and a QR code. So that was all geared to get you to my website. Beautiful card, and I loved it. And ordered, I think, a thousand of these things. And I probably have 990 left. You know? It's like maybe start off with a box of a 100 or 500 or something like that. You know? But that's because I saw where Steph said, maybe I'll just get a box of 50. Yeah. That's not a bad place to start. And then if you really like them, go back and order more. But, yeah. And that's It's more expensive that way. But in so for us, for the cheap people like me, you're like, Well, I mean, I get $50 for $5 This is not true, but I can get $50 for $5 or I can get $50,000 for$10. And you're like, Well, I'm gonna take the 50,000 because that's a better deal.
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And you're like, You're never gonna use all of those, Jim. So I'll go 50. The other thing that I definitely did not bring home, and I'm not, you know, stickers. Everybody kept handing me stickers.
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And I'm like, I'm not sure what I'm supposed to stick this on. I guess I could stick it on my laptop. Or back in the day, I would stick it on my iPad. But I was like, yeah. I got no use for, you know, stickers. But that was just me. Ralph is saying, Lord Vader. Yes. Luke. I am your father.
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Your lack of faith disturbs. And then some people I for me, like, you do you. I want a business card to be whatever the heck this is. What is it? 3 by 5, 5, maybe, whatever standard business card. Because when you give me a giant postcard that barely I somebody did that, and it barely fit in my back pocket of my jeans. I'm like, now I have to hold this. Like, because it will not go anywhere if I don't have a bag or something to put it in. So I'm kinda a curmudgeon y when it comes to business cards. I want them to be business cards. Or if you make it and it's smaller, because then it's more likely I'm just for me, I'm just like, if you're gonna do a business card, do a business card. And I get it. They're like, oh, but if mine's different, it'll stand out or to fall out and go on. Or I don't know. Fall. How many business cards do you think he gave out all of podcast movement? Under 10. Because I always wait for somebody to ask.
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There's a time when you've done something, they're like, well, we should connect. Like, and they'll be like, do you have any kinda and that's this here's the thing.
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Yeah. Yeah. It takes a while to end up 500. How much did you pay for the 500? How many did you have printed? I think I paid 250.
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254. No. No. That's how many that's how many cards I have. I am frantically logging into my accounting software to see if I can look this up. It it wasn't cheap, but it wasn't, like, expensive. But it was one when you're like, oh, I'll just get new ones made. And you're like, well, are you? Because it wasn't wasn't super cheap here. I am the one thing I I love about ECAM is, you know, you get all these fun little, you know, windows. But the bad news is they're in the way. Okay. $29.
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I don't know how many I ordered, but they were 29. I know they're usually, like, less than a nickel apiece for the business card. They're they're fairly cheap in terms of marketing. I mean, I used to go in and throw them into books when I was in a library if I was nearby. Yeah.
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So it's Yeah. Well, and in your business, as a consultant, you and Stephanie alludes to this in the chat you, when you give a card away, don't just give 1 give them 2 or 3. Right? Just say, Hey, just in case, you know, you run across somebody and you can use me as a referral, I'd appreciate it if you give these they may toss them, but you've got 1,000 of them. So you might as well just give them away. Get as many out in his hands. Don't be stingy with them. Where I was trying to go was to say, for that budget, for $30 for 10 people, that's $3 a person, what else could you, what else could you do that's nicer than a business card but for$3 Right? Ah, that's a good question. You know, as far as giving them information about you, is there something else? And nothing's coming to mind. I don't, I'm not fishing for something here. Just kind of thinking through, when we think about podcast movement, you think about the number of the cards you give out and the budget you used for that. If you used it in a different way, what could you, what would you do differently? I don't know. Throw it to the chat room, or you can put it in the comments below. Yeah. I I do always have yeah.
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I do always have one in my wallet. Tom says I was in urgent care yesterday. Hope everything's alright. And the PA asked for my business card and I didn't have one. Physical and digital cards can be very helpful for marketing and network. But, yeah, I always have one in my wallet just in case.
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And then I have a lot of times, like, I'll probably take the box and stick it in my car because that's when somebody's like, hey. Do you have a card? And if I've already given out the one in my wallet, I'm like, hold on. I got one of my car. Yeah. If you threw a 100 cards on the floor, Doctor says, you'd be able to to see my card from 10 feet away. Yep. I've got color on the front and a front edge.
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Yeah. It's it's fun. And then, yeah, Stephanie says, you see these big orders. You can get, like, 50 or 25 with Moo.
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Yeah. Moo's another provider. They make a lot of stuff. Yeah.
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And Rich says, yes. You're definitely in the minority. People love stickers. Well, there you go. I just don't know what to do. Yeah. Yeah. Because they were very popular. A lot of people handed out stickers. And I was like, what am I supposed to do with this? You know? But it was funny then.
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Last podcast movement, I came home with a bunch of stickers. This is 2019, I think, is the last one I went to. And I put them on a computer.
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So I had this computer that sat out. So I put them on the computer.
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And then I gave that computer away to somebody who needed one. And they, you know, they inherited a bunch of stickers. And so I was like, Well, hey, here's this computer sorry about the stickers. I mean, I've given it away for free. So it's, sorry about all the stickers there. What are all these things? You know, someone looking at a bunch of podcast stickers who's not a podcaster, none of them made any sense. You know, it's like, Oh, I see. You could take them, you can peel them off if you want to. Yeah. I mean, back in the day, my iPad was just nothing but stickers. You know? But there there even comes a point where you're like, I'm kinda running out of room for those. You know? But it is uncle Marv says just having a card when someone asks is the key. I don't use them much, but I've had people ask having the and having the card was much better than looking for and trying to, you know, write down their information and things like that. Yeah. So it's one of those things, you know, the $29 isn't gonna kill you.
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And you know, it's it is, that's the key. I think Uncle Marv hit the nail on the head. When somebody asks you for your information, that means they're interested in you. And so that's when you hand the card. So, yeah, there is there's blink. There's dot.
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If you wanted the NFC thing, is it NFE? Is what's the technology? FTC? No. NFC. NFC.
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Oh, speaking of the FTC, though, I thought you're gonna say the NFC, then your pick up rules are actually, but the FTC, the Federal Trade Commission has basically said, hey, if you got advertisers and you're using one of those them, their companies that kind of accidentally, you know, raises your download numbers and they're, you know, fake.
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We got our eye on you. Because as you might imagine, the sponsor is not real happy when you sell them access to a bunch of robots. That's not what they're paying for. And so I heard that over that. Have you played with podcasts.apple.com yet?
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I have not. I I mean, I've been out there, looked at some of those things are going on, but I'm not. Yeah. I was surprised that oh, it's interesting. You know what? It's Chrome. I was like, wow. It remembers where I was. If we do this, one of these is labeled screen. That one. The one thing I love about it is and I was, if you wanna have fun, sit next to the Apple guy, like the Apple podcast guy. I've I've known him for years. He was there. And there's nothing more fun than watching an Apple employee show off their software.
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He was showing me different things, and it was just like he was so excited about it. But this somebody said I was listening to the podcasting 2.0 show, which had James Cridlin, who was calling in from the airport lounge to be on the show. Because the one thing that's missing here, because it it is it's Apple Podcasts on the web, except the one feature I use, which is smart playlist. And it's in Apple Podcasts, but it's not on Apple Podcasts on the web. And I was like, oh, well, that's, you know, but the fun thing is I must not know I'm not signed in. Oh, and it's gonna do double authentication. Never mind. But anyway, it's it is very close to being the same thing on the app and what they're saying. And I guess there's 1 or 2 lines of code that didn't make it that eventually, they call it a web app. You'll be able to have, basically, this website as an app on an Android phone, which keeps Apple out of the Android store, which means if they sold Apple subscriptions, they would have to give 30% of that to Google, which is fun because the other news that came out is and I need to read this. It sounds like starting in November, if anyone joins your Patreon from the Patreon app, Apple's gonna take 30% of your subscription, which doesn't hurt the listener, but it does hurt the creator. And there's a button in Patreon that says if somebody's on using the iOS phone, charge them 30% more. And I was like, well, that's interesting. And then I and this is where I'm like, God, that sounds a little I don't know. I got to double check it. Whereas if people then say no, go to the Patreon website to sign up, then because you're not using the app, you won't have to do the Apple 30% tax. And then somebody said, yeah, but Apple said if you do that, they'll kick you out of the App store. And I'm like, okay, I gotta find the source of this and read it a bit. So that'll be interesting to to see. But it was just like, hey, because and I think it was a coincidence, but maybe not that Patreon announced that they did something like $40,000,000 to a gazillion different, you know, they basically, hey, we're doing good to to pay people. And then literally the next day, Apple's, yeah, we want our 30%. And it's not retroactive. It's it sounds like it's starting in November. And I just need to figure out exactly where it is. I need to find the press release or whatever. Patreon has been doing a fairly good job of letting everybody know. I think I've gotten 3 or 4 notifications so far from Patreon and some internal ones saying, Hey, just so you're aware, if your, you know, if your users are coming in through the app, and they're purchasing anything from you or creating a subscription, Apple's gonna take that money. And so if you haven't heard that yet, be warned. But it is coming. I would check the Patreon page for all the details. I am sure they have it outlined in some kind of legalese that's hard to understand, very vague, based on what they know. But it is kind of coming. I don't, Dave, I don't know if I'm gonna do anything. I, one, I don't know if I have enough Patreon folks where it really matters. You could be proactive. I mean, you could be proactive on your podcast and give some instructions to those folks and just say, Hey, if you're currently subscribing through the app, just know Apple's taking some of that. So all of your well, Okay, but Patreon takes a chunk too. Let's be clear. This isn't some, you know, this is, Patreon isn't some, you know, nonprofit organization that isn't taking they're taking their cut of it as well. So let's just keep that in mind. But I guess you could say, If you did it through the app, unsubscribe, go to the website, resubscribe, and that should get you, you know, that should get you that, that would fix that situation. Right? So do you want to, do you want to put folks through the hassle of, right? Maybe. Maybe. Well, Randy says, hey, I canceled my monthly support for ask the podcast coach and moved over because I'm using Supercast. And the difference is Supercast takes 59¢ a person. And then your typical 2.9% blah blah blah. And, yeah, and of course, from the m two h two music dot com. And so it's just something I that's actually a future episode of the school of podcasting is I'm gonna go look. I think it's Captivate and Buzzsprout take 15.
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Buzzsprout takes or Buzzsprout. Captivate and Buzzsprout take, I think, around 15. And then you have Patreon clocking in somewhere between 8 to 12. There's a bunch of these different places. And it's just a matter of Patreon. You can sell t shirts. And it kind of depends, as always with podcasting. It always depends on what you want.
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And so I'm gonna try to figure that because I don't quite get, oh, what's it called? Buy me a coffee is 5%.
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And it's not that includes the 3% for your so that means they're taking like 2%. And I was, that's when I was like, I need to research this because Low overhead, maybe. Yeah. So here's a fun question. Well, here. When's this one? Since we're kinda talking cards and stuff. Was there any good swag at podcast movement?
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The one that was going like hotcakes was Captivate has a shirt with a skull, big giant skull with headphones on. And I forget what it says underneath. It doesn't say Captivate dot f m. And I looked at it, and I was talking to Danny. I got to hang out with Danny from that. I got to hang out a lot with the Buzzsprout peeps and the Libsyn peeps. I go, dude, this doesn't even have your logo on it. And the logos on the headphone, the little captivate thing. So I think that was pretty cool. The the in terms of hardware, what was the darling of the show and I want to buy one. I've got that, you know, that itch. And it's that little box and they sell them at we've talked about it here before. Fernando is the guy. It's this little box. It looks like it's half done. Let me see if I can find it. I know it's a see, this is where I have I'm still suffering from podcast movement, brain fog, BSW. I was like, what the heck? Because he was at the BSW booth, and maybe someone will throw it in the chat. But it was this real Adam Curry is all over. In fact, Adam Curry is working on a microphone. And, yeah, Stephanie says buy me a coffee can be ran by someone in their basement. Yeah. But it's it's this little box and the sound the thing that's amazing about it is it's literally like probably smaller than your phone. It's really tiny. And he you flip it over, and they're all your buttons. And one of them is for noise reduction. And so we're in the middle of the floor, and he just held a button. And it listened to the noise and then removed it. Now it wasn't completely removed because we are in a very loud type of environment. And this little device that doesn't even really have a case. I was looking for my nope. It's not my hero. No. Well, I don't want to sit here and have people listen to me look for it. But it was the hardware wise that was like, because it is I got the RODEcaster Duo to get some of my desk back. This would give me my whole desk back. The only thing was, you know, in terms of making sound effects, it does have loop back. So if I had something in Boss Jock Studio, Dave Mansueto, the original founder of Lipson, was there. And he's the guy behind Boss Jock Studio, and they are working on a 3rd version. He's, yep, we're gonna take another run at it. And I was like, alright. So I'm on his, beta list to come along. And so, yeah, Audio Sigma. Thank you very much, Randy.
00:27:42.825 --> 00:27:49.799
To make a bundle for their new mic. Yeah. That's the so if I go to Audio Sigma, I'm gonna guess Audio Sigma dot com. Yeah.
00:27:50.359 --> 00:27:54.059
There we go. The pod mobile. That was this thing.
00:27:54.599 --> 00:27:57.980
And he's he had one, you have one with 1 mic or 2 mics.
00:27:58.359 --> 00:28:50.970
And, you know, it's not cheap. 359 for that one. I could get the single one for 289. But, you know, it's one of those things where a there's no I was talking to him. I'm like, dude, when you get to put together an affiliate program because BSW doesn't. They should. BSW should really have an affiliate program, but they do not. Something to do with paying taxes in states. But this was an amazing box. I was like, and it's got a couple built in and he keeps making it better because I told him, I said, oh, I saw this at at podcast movement evolution. So it's improved since then. He's you gotta hear it now. It's like, alright. So that was the hardware piece. Other than that, and Jim, wait till you hear this. There was this one company, and they had a thing where you could upload a long form video, and then it would cut it into little slices of shorts.
00:28:50.970 --> 00:28:54.429
What? I know. I was like Automatically? Automatically?
00:28:54.490 --> 00:29:33.894
Yeah. Just magic. And I was like, okay. You know? And it wasn't one of the ones I'd heard of before. There was a new media host. I think it was like Oh. It it began with pod. Yeah. I do have their business card. They had two way texting. So you could send out a thing, like, people could text you. Like, this is something Buzzsprout has. And then you could actually text the person back. I was like, that was interesting. They had a recorder that would record video and audio, and then they were a media host. I was like, oh, well, you know, you got some features there that other people may not. But other than that, there was no Heil booth. There was no Shore booth. Oh, that's another one.
00:29:34.115 --> 00:29:51.930
These little baby shore clip on things. Chris Stone had them in Atlanta. And I kind of pooh poohed them off because I thought you had to have a receiver. And you can use your phone as a receiver. Now you're gonna lose some of the features, but that was, like, I think 250. And it has built in noise canceling.
00:29:52.309 --> 00:30:22.759
And I was like, oh, because I bought, a RODE Interview Pro, where it records, like, it's a microphone with the basically a recorder built into it. And you'll be hearing that in a future episode of the school of podcasting. But the actual expo floor was ginormous, and there was no carpet. That was the big complaint from Todd Cochran put a complaint on Facebook. And he's there's no carpet. And there definitely were less newbies that didn't even have a podcast.
00:30:23.298 --> 00:32:02.894
But there were some there. Todd was saying there weren't any there, and he was gonna downsize his his booth next year. And he was not a happy camper. So I was like, well, you know, it is what it there definitely was more of a industry flake, because that's usually podcast movement evolutions is all industry. And that had definitely trickled into this one. And I think part of that was they did it during the week. Well, they did it during the week when a lot of Democrats were in Chicago, so they probably got a better price at it. And that, you know, it just so happens that school started for many people this week. So that made it kind of tough. And the gay lord is not a cheap place. And so, yeah, there's some people that like, look, I'd have to take vacation time. I'd have to do this. So I get it. But those that were there had a good time. So Ralph has a question here, and this is, I'm not sure how to actually answer this one. What is the expected level of eye contact when recording a video podcast? I use a prompter, but it's causing me stress. But I fear not making good eye contact during the show. And it's weird because when I watch some of the stuff I do, I'm almost not looking at the screen. You know, because you're just kind of looking at whatever. And the thing is, if you never look away and not even so much, like right now, I'm looking directly at the screen and I'm talking and I'm not looking away. And so it's kind of interesting. But I noticed that when I talk, I do a look away and kind of look down and then I'll go back to this and that. And I'm like, so I don't know if it's well, it needs to be 70% eye contact, 30% looking at your shoes. I don't know, Jim, what do you, how do you answer this question? It's a good one. It's a good, it's a good question. And some people are very particular about this.
00:32:02.894 --> 00:32:25.515
And they, that's how they engage. That's what they want to see. They want it, you know, they want to engage with you in that way. Others could care less. I would say, to me, what helps you make the best content possible? And if you could, you know, if you can do it in a way I'll look at the camera right now if you can do it in a way where it makes sense to be looking at the camera all the time and do it that way, that's fine.
00:32:25.835 --> 00:33:09.759
If it makes more sense for you, Dave, I'm looking at you right now and not necessarily looking at the camera. Does that mean the content's any less? I don't know. I'm with you. I look around, you know, I'll be thinking about something, and I'll look off to the side, you know. Does that necessarily turn people off? Well, if you do your podcast long enough, you know, people would gravitate to who you are. The ones that don't like it will go away. So I always kind of say, after episode probably 50, you've probably gathered your crew for the most part. Now, would it turn off some people who, from new folks who are coming that looking for that? Maybe. But do you want them if they're gonna be, you know, if they're gonna be that particular?
00:33:10.140 --> 00:33:34.730
Well, if you're gonna, if you're gonna be the one staring at the camera and doing that production, yeah, maybe you do want them. But if you don't, doesn't make your content very good. I don't know if it changes the content. That's the thing. I think it's a, I think it's a preference for people and what they desire. I don't think it changes the content. But it's a, it's, it's a I was gonna say it's a weird thing, but that, that word weird has gotten weird over the last week.
00:33:34.730 --> 00:33:42.109
So we'll say, yeah, we'll say, It's a particular thing with people. Some people really want it and others don't care.
00:33:42.954 --> 00:33:50.015
And so you got to kind of decide who are you going to be? Would I be a person who says, Everybody's got to start looking at the camera?
00:33:50.474 --> 00:33:56.569
I've had people tell me with the podcasts at work, you know, You need to use a teleprompter. And I'm like, Yeah, I'm not gonna.
00:33:57.509 --> 00:34:21.733
No, I'm not gonna. That's just not me. I'm not gonna, I'm not gonna set one up. I don't want to use one. I don't. That's just not something I'm gonna do. I guess if somebody at work told me I had to, and they bought all the equipment, I would probably do it. But just not, I'm just not interested in it. I also think it doesn't change, you know, for I don't know about you, but for me, 90% of my downloads, or 90% of my listens are audio. So it doesn't matter.
00:34:22.050 --> 00:34:43.474
You know, you for those folks, for the YouTube, those YouTube numbers are fairly small. I don't think so for me, personally, I don't think I get a lot of value out of it. So I'm gonna focus on what's the best way I create content and try to get the best content available from an audio perspective first, video is always second priority for me.
00:34:43.695 --> 00:35:16.614
The reason we do it this way is because I think creating great content in this interview style or in this friend style I don't know what you call this, you know, 2 talking, 2, what, 2 guys, 1 brain kind of podcast I think the best way to do that is to like, I want to see you. I want to see what you're doing. I want to know when you're something's going on. I want to know, when I say something and you engage with it, I see it on your face and in your eyes. And you go, you give me a, you give me a visual appearance of it.
00:35:16.614 --> 00:35:41.744
And now I'm like, Okay, now I'm watching you, not a teleprompter, to do that. Right? So yeah, could I have the camera in front of it with a yeah, I could. It's, I think it just kind of depends what you want to do. Yeah, Ralph says, I've been working with someone to help me with my content, and he feels that my prompter, my script are taking away from my delivery. And I find myself reading instead of connecting with you. I would 200% on that.
00:35:41.804 --> 00:37:33.730
I've, script is Tom Webster in his book, the audience is listening, talks about scripts and writing a script. And I'm like, then you've it's almost like YouTube. If you go to YouTube, you better learn that algorithm because that's part of it. And if you get a prompter, you better learn how to read without it sounding like you're reading. And, you know, it's to me, like I have the same prompter that Ralph does. And the few times I've used it to make a video, I had bullet points just to keep me on par. Here's what you can do the next time you talk to someone in person. If you can remember, kind of just talk normal, but step outside of yourself and see how often do you look at them? Because it's not, at least for me, I often look away. I'm doing this and you're kind of, you know, that's that thing I always go back to talk to your invisible friend across the desk. And I'm not so I'm not a huge fan of scripts. I understand that some people, that's the way they gotta do it. That's fine. But I'm a big fan of bullet points and then just talk to them. And then, like, right now, I mean, on one hand on this show, I'm looking all over the place because they got buttons and things like that. But I just be you know? And I'll go back to the story of a member of the school of podcasting that read his script 3 times. Or he read me his story 3 times. And I said the first one, I'm like, man, you are reading this. And I go, it's obvious you're reading. 2nd one, I was like, oh, you could probably put this out. I can barely tell you that you're reading it. And the 3rd time, I said, I can't tell you're reading this. He said, it's because I'm not. He goes, I know the story now, and I can just say it. And I'm like, maybe that's your workflow. And, yeah, that's it's, you know, but if you watch the news, it looks like they're looking right at the camera because they have a teleprompter and they're reading a script. That's the news.
00:37:34.269 --> 00:38:10.269
And if you're not doing a new show that, you know, square peg round hole kind of thing, I don't know if that's gonna work or not. And then you what Jim was saying, is this a video first show? If so, then maybe don't worry about it. I mean, if it is, then worry about it. If not, you know, it's really weird on this show because this show doesn't get edited on YouTube. It might. I was talking with going back to Chris. I might chop this show up, give the full version to the awesome supporters. And this thing here where we're talking teleprompters might be, who knows, a 6 minute segment.
00:38:10.570 --> 00:38:28.385
I call this the Conan O'Brien. And it's interesting because I hate that Conan does this, but it does work. It makes me go listen to the audio show because that's the only place you can get the full version. I was like, interesting. But yeah. And the other thing you can do is you can test this. You know, try a couple.
00:38:28.684 --> 00:38:43.719
Do one with bullet points. Do one where you're reading the script, and then just practice. That really the one thing that was interesting about going to Atlanta and then going to podcast movement was I just left Lipson, and I'm now it's pod page.
00:38:44.505 --> 00:38:52.105
My I had my pitch down for Libsyn. I could talk about I knew all my competition and all of a sudden I was like, oh.
00:38:52.105 --> 00:40:43.483
And I learned very quickly that if somebody asked me about PodPage, it's hard to really I mean, you can say things like, hey, if you do guess, we have a guest intake form. And when that episode comes out, you can attach that guest information. It makes a page for them. So it's going to boost your SEO. And if you're on the elite plan, it'll automatically email the guest that their episode is live. That will make people go, oh. But you know what makes people really go, oh, is when they build a website in about literally 2 minutes. I had the woman that helped put together podcast Asia with Chris Karmitsos, And she goes, I don't like my website. I'm just like, here, let me show how this works. And she never even went through the demo. She, like, picked a template and then picked her color. She goes, this already looks better than my my website. And she never even finished the demo. And I was like, okay. Note to self. If we ever get a booth at a place, we gotta have a way to demo this. And so it's that practice, seeing what works, seeing what doesn't work, and go with what works. But it is tricky. It's a different skill in the same way that the book by Valerie Geller and she talks about doing live and she says lives a completely different skill than, you know, doing whatever voice over something like that. Because if you're a sports guy, you have to be ready to kick people off the air because once you give them, you know, it's, you know, Robin, you know, Wisconsin, what's going on? I think that quarterback is awful. We should kid it. We fire the coach. Great. Okay. Well, you know, he's not doing that good this year. You know what else you got? Robin is quarterback stinks, man. We should fire. Okay. Well, like, we've got a whole we got on that guy and you gotta be able to thank you for the call and then move on to the next one. But keep playing with it. I thought I saw where Jeff had a great comment. He says, I have a teleprompter and I still still look all over the place. So far, no one's complained.
00:40:44.025 --> 00:41:02.210
Yeah. Because it is a creepy balance. Because you, if you do just stare at the camera, even if you're not staring like a madman, you're just looking at the camera. After a while, you're like that guy, especially if you turn on the thing. I think Randy asked a question because there is technology that will make it look like you never blink. And that's creepy.
00:41:02.670 --> 00:42:01.440
Where you're always, you know, you're in it's handy because there are times when you're looking at your notes to the right or the left, and it will make it look like you're not looking to the left or right. I'm like, yeah, but is that, you know, sometimes AI is, I don't know, Dave. Again, there are people who are particular about this And if you are, and that's what you want to do, you work on that you work on that discipline. Is it completely necessary that everybody does it? No. So for people who do it and do it well, stop telling the people, other people they have to do it that way. They can really do it any way they want. Just know, just kind of know your audience. I, this is one of those things where I think your audience will follow you at some point, and you'll just, they'll follow you because you're you. Right? They'll get used to that. So Yeah, Chris says, everything else, practice. Craig, making eye contact and nodding doesn't mean you're actively engaging. It's you're thinking about your next question.
00:42:01.824 --> 00:42:27.469
Yeah, that's true too. Yeah, it can be. You know, it can be. I've, I, listen, I have watched these interviews where, you know, the person's answering the question and they're looking, you know, nodding their head, you know. And then you're like, Oh, there's a really good question. Like, you should follow-up. And then they just go to the next unrelated, you know, and you're like, Oh, you missed a great opportunity in there because you weren't really listening.
00:42:28.090 --> 00:42:46.639
You were and so the body movements or the body, you know, your body language can get out in front. You can also be focusing so much on that, you know, Okay, keep staring. Okay, keep staring. I gotta keep staring. Oh, I gotta listen. Okay, what's the next question? Oh, my God, they're gonna stop. They're gonna stop here in a second.
00:42:46.639 --> 00:43:11.474
I don't have a question yet. And you go into a panic, right? Then they stop, and you're like, you know, and then I'd have no idea what they just said, because I was too worried about staring at the camera and, you know, you got to make some sense out of it and actively listen. And, you know, if you're gonna go interview style, that's unique to the interview style of things. If you're, you know, if you're doing a solo podcast or you're creating content that has all its own problems.
00:43:12.119 --> 00:43:43.739
Randy has a solution. He says, just shave your eyebrows and you can look fascinated 100% of the time. I always love that. There are times when people do that and it's just they draw their eyebrows up here to make their forehead look less. And you're like, that person is surprised all the time. I'm gonna grow up my eyebrows so they just cover my eyes, and then you can't then you can't see where I'm looking. That's a good look. Yeah. Professor look. That's the professor. Here's something I this is gonna be either my next episode. This is coming up somewhere, though. You have to consider your source.
00:43:43.739 --> 00:44:23.875
Randy says I love what pod page is doing for podcasters who want simplicity, but I'm a self hosting advocate. Want the control. I have 6 websites currently hosted on my Unraid server at home. There was a guy there. I'm not making this up. Website fart.fm. And he was using cash fly, which is a CDN, which is what a lot of people are using behind the scenes of the big media host. And he was kind of walking around. Hey, I can, you know, hire me and I can make you, we'll cut out the middleman. And I'm like, well, how are you doing stats? And he's OP 3, which is a, podcasting 2 point o stat platform.
00:44:24.094 --> 00:44:35.690
And there are times that makes sense for that guy because he's a giant technical he's an IT guy, and Randy's an IT guy. But there was a part of me that was like, just because you can doesn't mean you should.
00:44:35.690 --> 00:45:14.954
But that makes sense for Randy because he's, you know, he's an IT guy in the background. You know, you gotta keep that in mind. Steph says I made my own site with Squarespace, but really like the automation the pod page is using. Alright. We're turning into the pod page. This is weird now because I'm like, Norman, I'd be like, heck yeah. Now they're like, oh, the day is just a giant shield for pod page. Yeah. We had plenty of love for pod page before. And Jeff says, that's why I like to cut my cohost or guess. So I have a break to look around and look at comments, see. But if I do that to Jim, he gets nervous. And, Ryan, if I just go, here, let's just put this on Jim. It's like, after 5 seconds Take it off. Take it off. Bring you back.
00:45:14.954 --> 00:45:41.190
Yeah. I need feedback. Yeah. Let me scroll down. We got some questions coming in. Steph says, can I type my guest information in there myself? Well, can you? Yeah. You sure can. Or do you have them do it? I have a different form. I have, oh, wait. I have a different form. I have guest compete and who would hate to have them complete 2 forms. I know Captivate has a form. Plaidpage has a form.
00:45:41.409 --> 00:47:05.050
It's easier if they do it. Now there there are times when I have people that will say and include the questions you'd like me to ask. There comes a part where I'm like, and what part of this are you gonna? It seems like I'm doing all the work. But no, it's it. I think it's cool because there's nothing this happens. Not as much as you, as it used to, but there's nothing more fun when you do an interview and they found some picture from MySpace. I don't know. And you're like, what? Wait. Woah. Where did you get that picture from? And they're like, oh, I just did an image search for you. And I'm like, yeah, here's my actual headshot where I don't look like a complete moron, you know, or my mouth is half open and, you know, the screenshot is me going with this weird face. I'm like, maybe not. So, yeah, you can definitely because there are times when you interview somebody and it dawns on you that you didn't have that workflow set up and you're like, oh, I forgot to have them put it in. And you can put in, especially a lot of times it's just social links and things like that. And if they have a website, they should have some sort of bio. And you can always contact them. Hey, before I publish this, is this good? But that would be something to do. You you can also, you know, this is a good way to use ChatGPT. Gpt. You can also search for them, let chat gpt make a description and then send that to them and say, Hey, this is what I found for you.
00:47:05.050 --> 00:47:26.204
Would you change anything on this? And giving somebody something to start with, as opposed to just saying, I hate filling out guest forms, just to be honest. I hate blank pages of things, right? I just think, Oh, this is gonna take me a while, right? Even though I have my own Media Kit, and I could just go copy and paste from that, like, it's one of those moments.
00:47:26.849 --> 00:47:41.190
So sometimes giving them something to start with, Hey, here's what I'm gonna put in your bio. Are you Okay with this? Or change whatever you like. Oftentimes that helps for some folks get them started. Yeah, absolutely.
00:47:42.034 --> 00:48:28.949
And I'm looking for, I just had a bunch of stuff here. Steph asked, episode description and show notes are the thing, same thing. As with all podcast questions, it kind of depends. For the most part, yes. Now, this is where, again, I like podpage, because to me, bare bones descriptions are in today's show, we talked about business cards and yada yada yada and eye movement or something like that. And then you'll have the link to fart.fm because I mentioned that website and blah, blah, blah, and all the other things we mentioned in the link to, you know, audio sigma dot anything we mentioned that's clickable. I'm going to have those links, which is why if you look at the quote show notes in the app, it's just a giant list of links a lot of times because in 90 minutes, we mentioned a lot of stuff.
00:48:29.170 --> 00:48:32.949
Now, when that gets pulled into pod page, we're in the land of Google.
00:48:33.409 --> 00:49:09.405
We're on a website now. So I will go over and add more stuff. And this is where, in some cases, I'll look at what Cast Magic did or whatever tool I'm using at the time. And I will add a couple more paragraphs. Why? Because I'm in the land of Google and Google likes good words. And so I will find some good words and put them on the website. Whereas if I put them in my actual, what I would call show notes that goes into the app from my media host, whether that's, you know, captivate or buzzsprout or whoever Libsyn. If I have all those paragraphs, I might be in the land of too long didn't read.
00:49:09.545 --> 00:50:09.815
And so they'll never make it to the links at the bottom because there were 15 paragraphs. And I just know, and this is based on a survey of 1. When I go to show notes, and I've heard many people say that when they go to show notes, they're there for the link because you had somebody talk about their book. You had somebody talk about something. You talked about something, and you're like, cool. It's like we said before, the nice thing about a business card is when somebody goes, hey, do you have a way to well, that's kind of what your show notes are. When you're like, oh, that sounds really cool. And then it drives me nuts that sound sounds profitable. When you go to the show notes says full show notes on the website. So then I click it, and now I'm surfing a website through Cast O Matic. It's this weird, so that when I click done, it goes back to the app. And I'm like, just put the links in the show notes, would be my suggestion. So they're kind of the same for the most part. It kind of depends on what you're doing. And some people just like, nope, I'm gonna put the paragraph and the links. And that's what's going on the website. Okay. It's your show.
00:50:09.815 --> 00:50:36.454
Yeah. Yeah. Get your links. I think my opinion is get your links as far to the top as possible. I don't know if they'd be the first thing. But like you said, most people are looking for the links when they come to the show notes. They're looking for those. And so that's, for me, I've got some information up front, and then links are the very next thing, followed by an outline with timestamps, then all the mumbo jumbo SEO stuff underneath that.
00:50:36.454 --> 00:50:47.159
Because you got to kind of think and I guess maybe this is where you need to get in the head of your audience is say, How am I driving people? Or am I driving people to my show notes?
00:50:47.159 --> 00:52:05.539
What are they looking for when they get there? And you can do some Google Analytics on that, if you want. There's some things that you can do if you've got that set up on your site. But try to get in their head of, What are they what's the important things they're looking for? Get that as high up on the page as possible so they'll come and stay. You know, you want them to come and click. Also, on those links, make sure they open a new page so that your page stays open when they now, there's some people who think differently about that because of other things. But I, like, personally, I get if I go to somebody's site and I click on a link and it opens it in the same browser window, I'm like, Oh, where'd that window go? Now I gotta get back to it, open that thing in a new again, I know there's some different philosophies on that. And some people would be like, No, you shouldn't do that. It should you know, whatever. But that's what I like. Get those links up as far to the top as you possibly can. Yes. I applaud that. That is well done. It's Thank you. Thank you. Thank you, James. I say that all the time. I'm like, I always open in a new window. That way, if they like, oh, I wonder if this is a cool thing. They click on their like, nope. And when they close that screen, if you've done it in a new window, they're back at your website. If you didn't open a new one, they're like, oh, I would never use that click.
00:52:05.539 --> 00:53:57.704
I guess what? They just lost your site. Here's another cool question from killer pros podcast. Says any tips for guests who don't want to come on camera? I find that it's harder to get into a flow with guests when we can't see them. But the audio does sound better on something like Libsyn connect. And I, that's why I like squad cast because I don't record the video, but I can see them. And somebody says, I don't want to come on camera. See, I don't run into that because I don't shame on me. I don't record my podcast as video. I don't know, Jim, do you run into this? Well, at work, you know, I support these 18,000 Certified Coaches around the world, and they're always pinging me, Hey, can we get on a quick call? And from time to time, I'm always like, Send me your email address, and I'll send you a Zoom link, because I do want to see them. I think it's super important. I think we're in a spot these days where most people have the ability to either join me on their phone and just set the phone down so I can see them on a camera, or they'll join me if I send them a link, a Zoom link, they'll join me on their computer with their webcam. Listen, pandemic wiped out most of this non camera world for people. Almost everybody has a camera now and some kind of microphone setup in some kind of way. So I kind of insist. I've had them say, Can you just call me? And I'm like, No, I actually, I like to see you when we're doing this, because it's so important to me to read their body language as we're doing this. So I agree with those comments wholeheartedly. Now, I just had a phone conversation with the Ed Sullivan of Sonic Cupcake yesterday. He pinged me. He's like, Hey, you got a minute? I got a question. I'm like, Sure. And he just called. And I'm like, Oh, do I want to get on video with Ed? Like kind of thing? And I'm like, We'll just take the call. It may be the one phone call I take a month. I don't take very many phone just regular phone calls. And, you know, so we had this phone call. We got it done.
00:53:57.704 --> 00:54:19.215
But I'd actually like to see Ed when I'm, you know, when I'm on I'm with Jeff I'm with you. I think we're moving that direction. There's also a lot of jokes about Millennials and Gen Z ers about asking permission to call before you call someone these days. Like, we've remember when we used to pick up the phone and push 9 numbers? Was it 6?
00:54:19.215 --> 00:55:16.804
No, 5, right? Five numbers? And the other person on the other end would say, Hello? Well, the etiquette is changing in some ways. And there's people who feel like they can't just call somebody out of the blue. You would text them or send them an email or whatever, WhatsApp or whatever you do, and say, Hey, I'd like to talk to you. Do you have a minute? So you, now that we're changing the etiquette's changing. Now you almost need a permission to call someone, where in the past, you and me, we just called them. We didn't ask for permission. Right? There wasn't a way to, to be honest. One of the bonuses of podcast movement is that a friend of mine I hadn't seen we just talked on the phone a while ago. I said, you know, it's been like 5 years since we've seen each other face to face. And so she ended up coming to podcast movement. So she's texting me and there were like 2 texts. And she's, so how's podcast movement? Did you make it? And then something else, like, what sessions are you attending?
00:55:17.425 --> 00:56:21.485
And I don't know if my phone just doesn't vibrate enough to get my attention, but I totally miss them. And she's like, why are you ghosting me? And then I finally that one caught my attention and I see her basically say, okay, screw it. I'm here. Where are you? Because she was trying to surprise me. And I said, I'm old. Pick up the phone and call me if you really want. I'm like, you don't need my permission. Just call. That would have gotten my attention. It's yeah. The permission to call is a little different in my book, but, you know, I'm I'm, Yeah. I can smell 60 coming, so it's gonna be, you know, it's gonna be weird. So It's it is changing. This is a cultural the way we communicate this way is changing. It's slowly changing. You know, you may not see it coming. But when you think about, you know, in the '80s, we picked up a phone, dialed 5 numbers. Or no, 7 numbers 43 is 7. There we go. You dialed, you dialed seven numbers. The other person, not knowing who it was, picked it up and said, Hello? Right?
00:56:21.969 --> 00:57:11.164
That doesn't, that rarely happens anymore. And we, I think we are moving. I think with the millennial generation and below, there is an expectation that you don't just call somebody you ask for permission to call them before you call them. So you say, Hey, I'd like to talk to you. Do you have a minute? And then, now that change family, friends, that could be completely different. But I'm talking about maybe just calling a stranger. And I'll be honest with you, Dave, if I, today, if I were to want to talk to you on a video call, I wouldn't just call you. I'd send you, I'd, we have, in Slack, we have a channel, you and I. I'd send you a message. Hey, I'd really like to talk to you. Do you have, you know, you got a few minutes, and when would be a good time? And I would ask for permission before we did a phone call, you know.
00:57:11.385 --> 00:57:15.005
Well, and it's weird, because it used to be, that was the purpose of voicemail.
00:57:15.385 --> 00:57:26.449
Like if you didn't want to take somebody's call, you go to voicemail, Nobody leaves a message anymore. That somehow became too much trouble to go. Hey. It's Dave. Call me back. Here's my number. Oh, wow.
00:57:26.449 --> 00:57:37.364
That's way too much work. But that was the whole point of, you know, to just leave a voice mail. Stephanie asked, what is a Sonic Cupcake? Just Google and got a bunch of cake toppers.
00:57:37.364 --> 00:57:48.664
Well, that is the one and only Ed, Sullivan. He's a audio editor. And he's also, you guessed it, an awesome supporter. And so you too can be an awesome supporter.
00:57:49.170 --> 00:57:51.829
And all you have to do is go to ask the podcast coach.com/awesome.
00:57:53.650 --> 00:58:25.829
And, of course, the show is brought to you by the school of podcasting where you get, courses, coaching and community. Did I say coaching? I mean, unlimited coaching. You can use the coupon code coach when you sign up and that comes with a 30 day money back guarantee. It's also brought to you by podpage. It was before I worked there and it is after I worked there. If you want to check it out, tripod page. We talked about how awesome it is And, you can check it out too. And we are using Ecamm today. So if you want to check it out, ask the podcast coach.com/ecamm.
00:58:27.329 --> 00:58:41.534
It is a really cool live streaming tool. It's my fave. I've used a bunch and, it's fun and it makes you look really good. And if you need more Jim Collison and hey, who doesn't? Check him out over at the average guy dot tv.
00:58:41.534 --> 00:58:48.550
Or if you want to be a rebel, you want to be crazy, you can go to home gadgetgeeks.com because they go to the same place.
00:58:48.769 --> 00:59:56.880
And it's time to see who is our fun filled awesome supporter of the week. It is time for the wheel o names. Will it be Jodie Kringle or Jon Muntz or Glenn who just rolled over 3,500 episodes? I heard that on pod news. Holy cow. So we will spin the wheel. We will see what we get. I'm getting dizzy. Holy cow. I should have taken more drama. I mean, it is Ross Brand from live stream. Yeah. And Ross is working on a new book or just has a new book or something of nature, which reminds me, Ross, I will send you a blurb. He asked me for a blurb, and I gotta I told him I would, and he sent me a PDF, and then I didn't do it because, you know, podcast movement. So, sorry about that, Ross. I will get that back to you. And, if you are sitting here listening and you go, hey. You know what? That guy sent me some time or some money. And you're like, hey. Putting links near the top of the screen. That's a good tip. If I saved you some headaches, if we kept you educated, well, then you should be an awesome supporter. You can go over to ask the podcast coach.com/awesome. And, we'll give you a big shout out when you if you're a new user.
00:59:57.260 --> 01:00:04.105
So thanks for that. And we do have more questions coming in. Stephanie is on fire today.
01:00:04.644 --> 01:00:49.829
S'well AI created timestamps for me. How much do y'all trust the AI generated timestamps? If you don't edit it later, if you have your finished MP 3 file, I pretty much trust him a 100%. Jim, what say you? Yeah, I agree. I trust him. I use him. I do. You do need to I use Otter for my timestamps as opposed to Swell. But I need to read through the transcription not the transcription well, if you want to. But the summary it creates with the timestamps, it's not always 100% accurate either. So sometimes I go in and, yeah, if it didn't understand the word, it'll give you a different word. As far as the audio match up to the timestamps and the subject, I rarely have to change those.
01:00:49.829 --> 01:01:15.269
So I trust them. And what's the harm? If it's wrong and somebody finds it and they let you know, just fix it. I mean, I don't think anybody comes to those and is, Oh, they got to be 100% accurate. They're really close. And they've gotten this is, we're good at this now. This is one of these things that, for the most part, all these services are getting really good at this. So I wouldn't have any hesitation in using them. And I don't. I do. Yeah. Yeah.
01:01:15.269 --> 01:01:19.110
Steph asked, Isn't Ed Sullivan a TV host? Yes. Really good show.
01:01:19.110 --> 01:01:40.340
Yeah. It's a really good show. Ladies and gentlemen, but here's the fun thing. If you when you saw Ed Sullivan, he was also he's kinda like this, and he'd go, ladies and gentlemen, The Beatles. And he would kinda turn his whole body because I forget the first part, but it ends in spondylitis. And he's got the same thing that the guy from Motley Crue, Mick Mars does. And it it's crippling.
01:01:40.400 --> 01:02:13.469
There's a they call it the nickname that they use for that disease is spondyl. If you have it, you're like, oh, it's spondyl. And, on the podcast review show, we had somebody that has a podcast about that. And, you know, fun fact trivia. But, yeah, that's back in the sixties. He's the guy that introduced the beebels. Yes. The good old beebels because they beebel and bobble, but they don't fall down. That was weebels, actually, but the Beatles back in the day. The Beatles wobble, but they don't fall down? Is that what yeah. That was it. It was the hair. It made them wobble. And it was and the boots back in the day. Hair.
01:02:13.528 --> 01:02:40.159
They are just they are discussing podcasting 2.0 and Rob Walsh in the chat room. And this is where Rob, in true Rob fashion, came out and kind of said, look, and it is he makes one point, and other people have said this, value for value is not just Satoshis. Like we just saw value for value. Right? We have our awesome supporters. We're using Patreon. So that's value for value. When you tell someone,
01:02:40.380 --> 01:02:58.559
30 on Saturdays. That's value for value. Your your, it's your time, your treasure, which would be your money or your talent. And so when you take the time to tell somebody to check out this show, or oh, man, if you want to learn about, you know, robot lawnmowers, you go over to home gadgetgeeksdot com.
01:02:58.559 --> 01:03:31.659
Right? That's you took the time to tell somebody. The whole value for value is not just satoshis. It was just fun and exciting because people could pay you whatever they wanted. And it's if whether it's, you know, 40 satoshis, which is, I don't know, probably 3¢a minute or, you know, a 1000 satoshis, which is maybe a couple bucks a minute. It's up to you. And it was direct because that way, Patreon has kicked off people because they said booger or whatever. You know, PayPal has at times demonetizing the whole Canadian trucker thing.
01:03:32.039 --> 01:03:46.414
When you guys remember that when they went on strike and the government went in and seized all their money, the fact that it's directly from your listener was really cool. And Rob basically said, ah, we got value for value now without using Satoshis.
01:03:46.954 --> 01:04:05.369
And the, I talked to a few people about the whole streaming Satoshi, and they said the same thing. It needs to be easy. Click. There's a an app. I have to check this out. Again, the Apple guy told me about this, and it was just amazing.
01:04:06.150 --> 01:04:39.045
Hold on. Give me 2 seconds to find this. Here we go. There's an app in Apple called Station Head. I've yet to install it. And the reason, Jim, have you ever heard of Station Head? I have not. No. You know why? You're not 24, neither am I. Station Head is kind of, and it's weird because he showed me so many different apps that I can't remember which one does which. But Station head, you go into this app and they had and it was like kind of kind of music going on.
01:04:39.204 --> 01:04:46.824
There are 10,000 people. 10,000 people listening to 1 guy spin tunes. And I was like, oh, do you guys do spoken media?
01:04:46.963 --> 01:04:54.019
So it kind of had a clubhouse y kind of thing going on. But there was another thing, and I can't remember exactly. A, keep in
01:04:54.019 --> 01:05:14.344
30 at night on, like, day 3. So all of this is really blurry. But Station had, I believe it was this, had a deal where once your set is over, if you are a paid Apple DJ, so it's DJ Kokomo or whatever. Right? Somebody that was hired by Apple to do this set.
01:05:15.045 --> 01:06:05.494
Once it's done, it becomes a podcast. And I was like, wait a minute, that's got music in it. And they said, yes. Somehow the app verifies that you have either an Apple Music or Spotify account. And if so, it will actually play the music in the episode because it's verified that you're and I was like, oh, that's kind of cool. I love the idea of that technology because that means, wait, if we can do this in a way that I don't have to be a paid big shot smarty pants DJ guy, that other people could do that. So I need to download the, whatever it said it was, station head app. But it was cool. And the app, like I said, there's nothing more fun than watching an Apple. The guy that actually writes the code for Apple podcast, just go off on, oh, have you ever seen this thing that the iPhone can do?
01:06:05.554 --> 01:06:40.514
And he kept saying, I'm sorry, I don't need to make this a commercial. I'm like, oh, no, dude. Commercial away. I go, you're showing me all this stuff. I had no idea the phone could do that. But Doctor says, why can't I find podcasting 2.0 on Spotify? Because Adam does not like Spotify at all. It's yeah. It's an intentional decision on Adam's part. Yes. That is it. That's exactly for whatever reason, well, in true fashion, you know, again, Spotify, thank you for being consistent. Did they have a booth? No. But they did have a special room that was invite only. And so if you wonder why people call them the walled garden, because they're kind of a walled garden.
01:06:40.974 --> 01:06:44.414
Yeah. Yeah. Randy says that but here oh, here's the thing.
01:06:44.414 --> 01:06:59.550
The I'm, like, 85% sure that this station head thing had a way where you bought you took actual money, and you bought tokens. And I I think they even had a button that said boost.
01:06:59.844 --> 01:07:40.914
And I could click and give them tokens. And then DJ Kokomo or whoever it was could take his tokens and exchange them for money. And I was like, yes. Let's do that. Get out of the satoshi business. And that we have to worry about people laundering money and this and that. And I was like Yeah. But satoshis are tokens. Right? It's the same concept. A token has no value. Right? A token is just a represent you know, your reward points for your credit card. They're, they, those points, they have no value in themselves, right? They're converted into something else.
01:07:41.519 --> 01:08:22.600
Satoshis are the same thing it's just a different form, right, as we think on the blockchain. So I don't this, the, I make, I want to make sure we separate this idea of making it easier and a good idea and good technology. Because all 3 of those are very different conversations to be having about this Value for Value. And I'm not sure I'm a big fan of, Well, we already have it, so we shouldn't do it this way. No, this is the future. The blockchain there's a lot of things. Well, I don't know if it's the future. We'll find out if it is or not. But there's some cool ways of doing it.
01:08:22.659 --> 01:08:33.425
Listen, I've been outspoken about the block I don't think they, I don't think choosing Bitcoin was the right way to go with that. But they're, that's what they're doing, and they're headed that way. It is a way of doing it.
01:08:33.425 --> 01:08:36.484
And, you know, we'll see if it works or not.
01:08:36.863 --> 01:09:08.760
So let's just make sure, as we're thinking about those conversations, we're separating all these issues and not lumping them all into I feel like sometimes some folks have lumped that value for value is only about the blockchain, or it's only right. No, there's lots of other things in 2.0 that are awesome. And, you know, value for value is great. We just need to figure out ways I mean, we were complaining about Patreon just a few minutes ago, or, or Apple doing their kind of things. And people do need to take a cut of this.
01:09:08.760 --> 01:09:55.935
We need, we do need people to make money doing these things, because if they, it's your argument of free, you know, of doing things for free, right, web hosting or, or podcast hosting for free, those things never last. So we do need some people making money off these things. The question is, How much? And is it fair? And some of those kinds of things. Today, the onramp for purchasing Bitcoin and these Satoshis is relatively difficult. It was, it, it's gotten easier. It's better than it was before. But you are buying a form of a token. It's the same idea when you go to oh, shoot, I had this in my head. What's the place you go where you can, you buy tokens and play games and they give you tickets?
01:09:57.113 --> 01:10:14.880
Well, Chuck E. Cheese, that's a form of it, right, as well as there's a newer version of that too for adults, and they sell drinks there. I want to say Barnes and Noble's, but that's not the right it's two names. It's why can't I They sell you tokens. Yeah, you go there, you get, you Laser tag?
01:10:14.939 --> 01:10:18.720
No, they'll the chat room will you get food.
01:10:19.475 --> 01:11:06.350
I want to say Bartels and James. That's not the right thing. I can't it's 2 words. Sounds like Busters. Dave and Buster's. Dave and Buster's. There you go. Dave and Buster's. Thank you, chat room. Thank you. Gary was the first one to kick that in, Gordon. Thanks for doing it. And speaking of thank you to Doctor for the $10 super chat. We appreciate that. So we have lots of questions go ahead. Let me say one more thing on that before we go. There's a lot people always say, Why do they have, why does there have to be a middle thing, a token in the middle of this? Right? And as Americans, we think the dollar, right, we just, we don't even think there's other currencies around the world. Don't isn't there just a dollar? Well, when you think about being a global podcaster, the conversion of these currencies is near impossible.
01:11:06.729 --> 01:11:14.109
If you think about today, say you we just had this Japanese exchange student. I'm sure she had some yen on her when she got here.
01:11:14.488 --> 01:11:32.404
Trying to get those I mean, you got to make an appointment at a bank and then go in and get that stuff exchanged. This is the fundamental problem globally is there's no great way to easily convert currencies. This is why Microsoft has, on the Xbox program, they have points associated.
01:11:32.545 --> 01:11:47.425
Sorry, credit cards often have these point systems. They sometimes do it to obscure the dollar amount too. But that being said, international currency is difficult. So we do have to have a way to take things, and Bitcoin is a way to do that, right?
01:11:47.425 --> 01:13:02.500
You can take yen or rubles or euros or pounds or dollars convert them into something else. They all have an onramp for it. And then that can be spent across the board. So for the folks who are like, Oh, why does it have to, why do we have to go to something else? Well, because of the international monetary policies that we have around the world. It's global. Getting all those currencies to line up is a super difficult problem. Crypto is a solution to kind of do this. So what in a lot of, in the early days of crypto, this is where they promoted themselves as cutting out the middleman, so to speak, of exchanges, of currency exchanges. So that's why it works the way it does with Crypto. It's just a way of getting, you know, converting currency into something else, different currencies into 1, so it can be paid out to podcasters who then convert it back into their, you know, convert it back into their form of currency. Sorry, that was a, I should have, that was, I should, we should have played the Get the Nerd on. We did. But But, yeah, to answer Stephanie's question, Rob Walsh is the VP of podcast relations at Libsyn.
01:13:02.800 --> 01:13:28.139
Casting says 2004. He isn't he put the o in OG. Been around the space very he provides a lot of stats. And basically, Rob, it was weird because when I heard it on the feed and first of all, this was Rob. It wasn't really Robin. Elsie played a little, but most of it was Rob's opinion. And like the one, like, I know Rob just there's a feature called podroll.
01:13:28.920 --> 01:15:11.954
And this comes from the days of blogroll where you could recommend other blogs on your blog. And so they came up with a blogroll or a podroll feature where I could go in and say, I like this show and this show. And the thing that excited me about that is one of the developers of podcasting 2.0 said, oh, you could you could use that then to make charts. And I went, oh, that would be cool. Most recommended. I would love that. And so I want to see pod roll for that feature. And there are some hosts that are supporting it. I don't know that apps are. True Fans does because that's Sam Sethi and he takes everything in. But the I want to see pod roll come out for two reasons. 1, I think it'd be a great way to recommend other shows to other people. Number 2, I'm going to guess 9 days. It would take 9 days for somebody to sell their pod roll. I will put you in my pod roll for $25 a month. I wanna see how long it takes for marketers to sell their pod roll. But Rob, and he's allowed to have one of these, has an opinion and he's not a fan of pod roll. And he even said he's, I'm not anti value for value or this. He's, but some of these things just doesn't make sense to him and it's allowed to not make sense. But it did appear in some of the ways he described things that he may not have done all of his research. But I did hear today on the podcasting 2.0 that he and Adam Curry are exchanging emails. And so Rob's not a dummy. He's look, if I'm missing the boat on something, fill me in, you know. So it'd be interesting to see. I just know as someone who has worked at Libsyn, if you ever wonder why they move what appears to be slowly, there's a that's a big boat. And it's hard to turn that thing quickly.
01:15:12.494 --> 01:15:30.380
Where when I was at pod page or when I was at one of the podcast movement, somebody said, because at pod page, you have a slash follow, you have a a slash voice mail. They're like, why don't you have a slash newsletter? And my my guess is gonna be by the end of next week, we'll have a slash newsletter. Yeah. Brandon will have it. Yeah.
01:15:30.380 --> 01:15:44.664
He'll have it. He'll have it done. He that guy moves faster than anybody. Yeah. In in the early days of PodPage, I remember chatting with him about something. And he's, give me an hour. It was like, done. It was literally done. So great job, brother.
01:15:44.664 --> 01:16:48.670
Yeah. And Doctor was asking about why didn't Adam put his stuff in Spotify? Seems like he's shooting himself in the foot. It's a beautiful thing of podcasting. It's your show. You can so when somebody goes, hey, can I unless it's play music in my show, you can do whatever you want? You know, coach Dave has a question. He says, hey, what happens to archived episodes once you cancel your subscription? So this is a little bit of a head scratcher because archive, it at least in Libsyn archive means it no longer takes up space in your current, you know, so this is August. And it's any file that's not archived counts towards your monthly quota. And September 1st, your quota is cleared and you're back to how many shows you've uploaded. Anything, if you cancel your subscription, be it Netflix, Hulu, HBO, Buzzsprout, Libsyn, Captivate, when you cancel your subscription in the movie world, you don't get to stream movies anymore. In the podcasting world, your files don't work.
01:16:49.050 --> 01:18:02.284
So if you cancel your subscription or if you cancel your pod page, your website doesn't work. When you cancel something, whatever you are paying for is not going to happen. So I'm not quite sure about the archiving thing. But that's how it works in the world of Libsyn here. I just saw a giant comment here. It is fun to to try to keep up with this as, especially on a day when the chat room is engaged and doing their thing. Olympic this morning. They are writing well. So great job, chat room. You guys are doing awesome. Coach Dave is a great question. Anyone using UTM parameters to segment audience and or track traffic course? I am. I use and it's amazing that I don't talk about Switchy on this show. There's a cool tool I use called switchy.io. If you go to support this show.com/switchy, and that's with a y, you can put all those UTM parameters in. UTM stands for something that begins with a u, something that begins with a t, and it's whatever, something measurement. And what's cool is I could say the source of this was my show notes on this episode. And when you go into your Google Analytics, I'm a big fan of Fathom Analytics because I don't need to know what my audience ate for breakfast 3 weeks ago.
01:18:02.585 --> 01:18:13.399
And Fathom just kind of gives me how many people visited the site. Where did they come from? And so when you use UTM, which sounds like, you know, something I'm ready for a commercial.
01:18:13.859 --> 01:18:32.474
Do you have UTM? Ask your doctor and see if, you know, whatever is right for you. But, yeah, it's a way to to do that. They're kind of handy. Yes. Rich says that's an AppSumo thing. It's still an AppSumo thing. If you go to support this show.com/switchy, it's still like $39 forever.
01:18:32.934 --> 01:18:47.719
If you go to power of podcasting.com, that is a little kind of Linktree thing that switch you set up. I'm not a big fan of Linktree sites, but the only reason I have that one, if somebody goes, where we can we find everything you do? Oh, power of podcasting.com.
01:18:48.738 --> 01:18:59.404
And then I get it tracks. I get stats on how many people clicked on this and how many people clicked on that. Yeah. The UTMs are a fun way to, to kind of see, like, where is this traffic coming from?
01:18:59.784 --> 01:19:29.765
So, Pine Cast Go ahead. Just know more and more people are using VPNs today than ever to mask their location. So don't with, as with anything, you're, you don't take it as the truth. You know, you may see some things there that may lead you to some inaccurate conclusions. It's not always accurate. So Got it. Coach coach Dave has add some some, yes. What is the word I'm looking for here? He's adding more info yeah.
01:19:29.765 --> 01:19:51.395
Context. Thank you. When he says, what happens when you cancel your subscription in terms of this that app I was talking about. If you don't have a if they verify that you don't have a subscription, you cannot listen to the show. And I was like, that's very interesting. I was like, because I'm always looking for a way. I was like, is it finally time to release the Electric Groove Crusade?
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I have the domain. I have the name. I'm ready to do my DJ show.
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And, you know, I could be like Rand Randy and, oh, I lost his website already. H2mmusic.h2m2music.com.
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He's got his radio show. But, yeah. So that's why I was like, well, that's cool. I mean, to me, I'm like, alright. Let's let me spin my tunes. And if they've, you know, if they match the song or whatever, Spotify had a thing where you could do it. You could you would talk and then you would play a song and then you would talk and you had to talk and you couldn't just spin music and then you would play a song. And all it was doing because it's one of those where you can play music in your podcast and in true Spotify fashion, asterisk. Oh, yeah. It only works in the app, not on the website. Oh, yeah. And it only works if it's a paid member of that. And all they were doing is they would play me talking, and then they would go out to their database and play the song, and then would go back. So it looked like it was a file, but it wasn't. It was just basically pinging and ponging back and forth between the song and whatever you said. It was interesting. And I don't know if they think they're Google or what. But after a while, when people said, hey, that's kind of cool. They took it away. So it is what it is. Well, did you see this week, there was a musician that spoke out I forget who it was and was like, you know, a 1000000 or a 1000000 listens does, is not necessarily equating from a pay perspective like we think it should. And I actually think you're gonna start seeing some musicians, you know, really starting to put some heat. This idea of streaming stuff and getting credit for stuff is still a hot topic among musicians. So do you think that it's all of a sudden gonna get easier to do that? I don't think those days are coming. Is it gonna get cheaper? I don't think those days are coming. I think the streaming services are going to get held accountable for, I don't know if all the reporting has been up to snuff or that they're paying them appropriately for what they're actually doing. Now maybe the numbers do work, and it's there. But I think we're gonna see some new conversations around how musicians are getting paid. Well, there are musicians that are using the streaming Satoshi thing. There are websites now where you can upload your music. And they've said that Anzaleigh, I forget it. I wanna say Dunbar, but I believe that's a drummer. But anyway, there was a young female singer songwriter. She's been on Spotify forever. And she said, in a week, and I in a very short time, let's go that route, because I can't remember exactly what it was. But basically, she made more money using the streaming satoshi value for value that she did in years on Spotify. Because you make next to nothing on but there we go. Ansley Costello made more money in one night from a live stream concert using v for v and Bitcoin than she made in 6 years on Spotify and Apple Music. So once that starts, when people start seeing that, and I mean, that's Ansley Costello, everyone together. Who? Yeah.
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Exactly. But she's actually got talent and, you know, and it's a thing where, again, it's a direct connection between you and your audience.
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So if your audience wants to give you more money, Mary oh, I can't remember her name. She's on YouTube. She's a musician. She's a professional musician, but she supports her professional musicianship via YouTube channel. And she was saying how she paid. There's a I could pay for play on you on Spotify. And she said, I basically lost money on it because it brought me x amount of streams, which brought me x amount of income, but it was less than people doing that. So it's, you know, I'm the music business is a mess right now. And, you know, we'll see what happens. But holy cow. Always has been. Always. Yes. True. Yeah.
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Always. My favorite was there's a part in most music contracts, where long after the CD came on board, that you were still a part of your income, there was an expense for broken records because records would break during shipping. And I'm like, yeah, they don't break anymore. And now, you know, CDs, vinyl, you know. So it's really kind of crazy. But GM 1 is coming up on HomeGadget Geeks.
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Yeah. We took a week off, but we're back. Mike Wiegler, my cohost from years ago. He comes on the show from time to time.
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He did something similar to me. We had this huge power outage in town, and he set up some stuff to get power in his house. So we talked a little bit about that, and we spent some time he's actually setting up a mesh network around his neighborhood so that they can, in an event of an emergency, you can text and do some things, even if the cell phone or those towers are down. So anyways, it's available now. You've said the site a couple times, the average guy dot tv or home gadgetgeeks.com.
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Yeah. And on the school of podcasting, I've got a couple things I found, but I did record some stuff there. And so we're gonna get a we're gonna hear Lou Mongello talk about, like, how do you make something memorable? We're gonna talk about a service that James Cridlin has to help you get less spam. But those are recorded in, like, bars and on the floor of the show. So we're gonna learn that, but we're also gonna I'm gonna use some plug ins to remove some of the background noise. So it's kind of a a 2 for 1. I'll also have a warning that Jordan Harbinger put out and a really kind of, disturbing thing he did, especially if you are a female in podcasting, you're gonna wanna listen to this episode. Or if you have daughters who are on social media, because it's just basically going to reinforce what I've been saying for years, which is, of course, guys are creepy. And Jordan kind of proved it. I was like, oh, e. Ah. So it's kind of disturbing. We'll put that towards the end of the episode, but we'll be back next week. Hopefully, my voice will be back by then. And, you know, if you're watching on YouTube now, subscribe, ring the bell, the whole 9 yards, and we will see you next week with another episode of ask the podcast coach.