Different Episodic Artwork YAY or NAY?

Dave Jackson [00:00:00]:
Ask the podcast coach for 04/19/2025.

Jim Collison [00:00:04]:
Let's get ready to podcast.

Dave Jackson [00:00:08]:
There it is. It's that music that means it's Saturday morning. It's time for ask the podcast questions answered live. I'm Dave Jackson from the school of podcasting Com, and joining me right over there is the one and only, Jim Collison from theaverageguy.tv. Jim, how's it going, buddy?

Jim Collison [00:00:27]:
Greetings, Dave. Happy Saturday morning to you. Happy Easter weekend. I hope everybody's having a great Easter weekend, and we're all here ready to go on Ask the Podcast Group.

Dave Jackson [00:00:37]:
Except me. We're talking oh, I'm gonna break my own rule. You ready? Yeah. We were talking before we hit record. That is a horrible thing to say that the pollen is starting to kick in here, and then everybody and their brother, except me, mowed their lawn. And, so the pollen is kicking in, and I noticed this morning my throat's a little, if we go back to the days of Mike Myers. Little, like, going on. So that's always fun, but you know what helps clear out your voice.

Dave Jackson [00:01:03]:
Yeah.

Jim Collison [00:01:04]:
There you go. Pop.

Dave Jackson [00:01:05]:
And, yes. I'm sitting here going, wait. I oh, because I haven't turned that off yet. There we go. It's dribbling. There we go. And that that coffee pour is brought to you by our good friend, Mark, over at podcastbranding.co because, you know, he's amazing. There he is, and he's done a lot of artwork for me.

Dave Jackson [00:01:27]:
Everything from ask the podcast coach, school of podcasting, podcast rodeo show, podcast hot seat, your podcast website, all of them are amazing, and he did exactly what I said he did. Right? He sits down with you one on one and figures out what your show's about, what kind of vibe you wanna do, and you're just not gonna get that from some person on Fiverr. He's been doing this for over thirty years. He's an award winning graphic artist, and he's a podcaster. And it's not just artwork. Look. Do you need a whole website? Well, then, again, podcastbranding.co. Need a PDF for a lead magnet? Podcastbranding.co.

Dave Jackson [00:02:08]:
Need artwork? Need anything that is going to be facing your audience? Podcastbranding.co because they're gonna see you before they hear you. And if your artwork looks like it was done by a third grader, well, then people might think that the whole thing's done by a third grader. And go see Mark. Tell him Dave and Jim sent you.

Jim Collison [00:02:32]:
And, of course, big thanks to our good friend Dan Lafebvre over there. Based on true story, based on truestorypodcast.com. This week, Troy. You know, the Brad Pitt Troy version of Troy. I think he's Achilles in that one, and, you can check it out today. How that's always interesting. How much of that story not only is true, but it's based on true story. So you could check it out.

Jim Collison [00:02:54]:
I think they took a lot of liberty with the story on that in that movie, just to be honest. Check it out today based on a truestorypodcast.com. And, Dan, thanks for your sponsorship.

Dave Jackson [00:03:04]:
Yeah. Dan says, happy Saturday morning. Dan, you'll be glad to know your brand has now

Jim Collison [00:03:10]:
Oh, yeah.

Dave Jackson [00:03:11]:
Gone through I've been going to the movies. I don't know why here's the fun thing.

Jim Collison [00:03:16]:
You bought a MoviePass.

Dave Jackson [00:03:17]:
Yeah. I bought I bought a MoviePass, and it turns out you can't turn it off. Like, they're just gonna take $20 for me forever. But I went and saw a movie. It's not worth well, I wouldn't say it's not worth seeing. It's not worth going to the movies for, called warfare. But it's at the beginning, they didn't say based on a true story. They were like, something about this trap.

Dave Jackson [00:03:36]:
This is following such and such platoon in Iraq on blah blah blah. But it was just black text or black background and a white text. And as soon as that came up, I was like, oh, based on a true story, podcast.com. So you you've now migrated your brand into that. Hey. Let's start off with a health tip because why not start off with a tangent? Chris Stone says, hey. It's time to check. Warm Pop Tarts, hot coffee, check.

Dave Jackson [00:04:00]:
Free podcast consulting, check. There's a great app that uncle Marv told me about called y u k a, and I point and it gives you a score from zero to a hundred, and I pointed it at a box of Pop Tarts. Wanna guess what the score was?

Jim Collison [00:04:18]:
Negative 17?

Dave Jackson [00:04:19]:
Almost two. It scored a two out of a hundred. Yeah. I was like

Jim Collison [00:04:24]:
a real fruit? That's that's probably the only

Dave Jackson [00:04:28]:
That was brown sugar cinnamon. So I I don't know what the deal was.

Jim Collison [00:04:31]:
No fruit in that one. I bet the fruit ones get a little bit higher of a score than a two. What's the level? What's the zero to one?

Dave Jackson [00:04:38]:
Zero to a hundred. Yeah.

Jim Collison [00:04:39]:
Zero to a hundred. I got a two. Yeah. Well, I mean, maybe the fruit ones would get like a three or four. They're delicious. For a while, I was eating pop tarts every day at work. We had them in the machine. The cinnamon the brown sugar ones that you're talking about are my fave for sure.

Jim Collison [00:04:54]:
And I was just popping those things. I was clearing the vending machine out. Then they put the fruit ones in. I haven't had a Pop Tart since. So I'm not a

Dave Jackson [00:05:02]:
That's it. I'm not a fruit There's only one flavor in my book, brown sugar cinnamon or Yeah. Chocolate. Yeah. That's it. Because if they don't have brown sugar cinnamon, there we go. This show was brought to you by our good friends at Kellogg's.

Jim Collison [00:05:14]:
We're in complete alignment on that.

Dave Jackson [00:05:17]:
That's it. That's the only two flavors.

Jim Collison [00:05:19]:
Two. Dave Jackson. PO box.

Dave Jackson [00:05:22]:
Yeah. Yeah. Alright. Well, here's a fun question. I and this is one of those I was like, I'm gonna have to use this someday to start off the show. We do have to think, which is scary a little bit. And, it must be somebody from down under because it starts off with good day. I'm about to begin my podcast journey.

Dave Jackson [00:05:39]:
I would appreciate if you could share your three biggest takeaways, advice learnt on your journey for a newbie podcaster in order of priority. I'm a businessman, and my specialist skill slash knowledge is an expert in the new home construction space building luxury homes. I would like to begin building a personal brand, add value to my community, which is other builders. So he's trying to add value to other builders. But three biggest takeaways from podcasting, or what would you tell a newbie? So do we wanna go, I'll do three, then you do three, or you I do one, you do one?

Jim Collison [00:06:17]:
Alright. Let's just do that. Let's do it that way. One and one. How about you, Sean?

Dave Jackson [00:06:21]:
So I think my first one would be, you have to answer the question, why are you doing this? Like, what's the goal kind of thing? And the reason for that, if you don't get that, you burn out. You just crash and burn. So that would be my first one.

Jim Collison [00:06:37]:
Is that the in order so are you going most priority?

Dave Jackson [00:06:40]:
I I think that would be number one because yeah. Because I was gonna well, you'll hear what my next answer is, but I think that's the first one because, you know, it's hard when you have to go in order because now I'm kinda going, like, oh, actually, we should be doing this one. But I'm like, no. I'll stick with my original answer. We'll go Jeopardy. Now we have to accept your first one.

Jim Collison [00:06:59]:
All right. I'll do that order as well. And then if you're in chat or you're watching on YouTube, put your number one down in in the comments. We'd like to see those as well. I think number one for me is be helpful. Like actually be helpful to people. I think you're like, you're kinda like, Duh. I mean, that's kind of a duh answer.

Jim Collison [00:07:19]:
Of course I'm helpful. Okay. Maybe this is only me. But there are moments when I get questions or I get, but yeah, when I get questions from my listeners, and I get the, I get the question, I read the email at the wrong time of day. I'm already in a busy mode. And it, it frustrates me. Like, Oh, another question to answer. And I'll be short with it, or I won't, you know, short hop it, so to speak, as we use in baseball terms.

Jim Collison [00:07:45]:
Just won't do the quality job that I should be doing. They're just looking for helpful advice. I kind of do this sometimes at work too I need to stop doing it. So it is one of those things to just I just have to keep reminding myself. I I podcast to be helpful. And so that's my number one.

Dave Jackson [00:08:03]:
I'm listening to the book right now on Spotify called Predictable Profits Transform Your Business. Oh, now I gotta click on it to read the rest of it. Let's see. Predictable Profits Transform Your Business from one off sales to recurring revenue with memberships and subscriptions by Stu McLaren, and Stu McLaren used to own WishList Member. And if you go back in the day,

Jim Collison [00:08:27]:
back in the day,

Dave Jackson [00:08:28]:
there was, WishList Member was, like, the thing to do memberships on. And then he sold his shares. He talks about that, how he just woke up and was like, I wanna do something else. So that's that'd be my then my second one is who is it for specifically? And so because you can't say like, I always love when people go men 25 to 50, and I go, look. As a guy that's now 60, there's a big difference between a guy at 25 and a guy at 50. Like and there are times here's a weird thing that you don't hear me say a lot. There are times when maybe the niche isn't based on demographics. It stays it's based on psychographics, so it's more about dealing with loneliness.

Dave Jackson [00:09:12]:
Well, there are people that are, you know, lonely at 25 and 55 that you know? But I think you have to know who it is because it I just go back to the days of when I was playing bars, and I always hated to see a bar that was always a block like for us, it would have been a rock bar. And then they went to, hey. Monday is country. Tuesday is, you know, comedy night. Wednesday is mud wrestling. And you're like, oh, come on. Because they just drove everybody out of the bar. And so when you try to be everything to everyone, it doesn't work.

Dave Jackson [00:09:43]:
So that would be my number two. So number one, why are you doing this? Number two, who is it for? Jim, you're number two?

Jim Collison [00:09:49]:
Yeah. Number two is be ready for the hard work. I mean, it's easy it's easy when you get started. Right? It's super fun. It's like a rush. It's like an adrenaline rush, and you're like, this is well, it's not like it. It is. It's an adrenaline rush.

Jim Collison [00:10:01]:
Right? So you have dopamine and adrenaline, and you're all addicted to it. And you get this is why people quit at seven because the adrenaline stops. And it's just hard work. You gotta kind of know back to your, maybe note your number one, you gotta kind of know your why. That's the fuel that kind of keeps you going. But go in, do not think that those feelings, that rush continues forever. You know, at some point, you gotta produce a podcast just on regular chemicals in your body. And you're like, Oh, I don't, it's late.

Jim Collison [00:10:33]:
I don't feel like producing it, or I don't feel like putting it out, or I don't wanna do the edits necessary. I just don't feel like it. Well, that's because you've been addicted to adrenaline for the first seven episodes. Right? And so just know that it's not bad. It's not a bad thing. It's just it's a natural thing. But just know, eventually, the adrenaline stops, and it's just hard work. And you gotta find other benefits in it to make sure you're, you're staying fueled.

Dave Jackson [00:10:58]:
Yeah. I always say it's a lot like a marriage. And what to me, though, saying because people really focus on the launch. I wanna have a big launch. Like, gigantic, like, huge. It's a launch. It's a it's the biggest launch ever. You know?

Jim Collison [00:11:12]:
Your launch was pathetic.

Dave Jackson [00:11:15]:
But I'm like, saying, like, your podcast will be successful because you had a big launch is like saying your marriage is gonna be successful because you had a big wedding. And I'm like, in both cases, the work is really just beginning. And it's a lot of work in both cases. And then my new favorite question comes from Paul Culligan, and that is what do you want the podcast to do? I used to say, how are you gonna measure your success? But I this is a better way of saying, what do you want it to do? Whether that's grow your network, bring you customers, position yourself as an expert. Whatever it is, like, what do you want the podcast to do? Because that's what you're gonna be looking at to figure out, should I keep doing this or not, or I need to tweak it. If it's not doing it, doesn't mean podcasting doesn't work. It means your content's misaligned with your goal. And so that, again, kinda plays into keeping it.

Dave Jackson [00:12:06]:
This is working in great because, yeah, because if it doesn't work, then you quit. And so how do you keep going by going, well, is this am I getting what I wanted it for? Which kinda goes into why are you doing it. But this to me, I think, is more specifically now. Okay. I'm doing this because I wanna do this and that. But now it's like, okay. Great. But how are you gonna measure that to make sure you're getting your why? So that would be mine.

Dave Jackson [00:12:30]:
Is That's my third, yeah.

Jim Collison [00:12:32]:
Number three, right? Number three for me would be just always stay curious. And not just about your guest or your content, but the kind of the people around you, the processes that you're going through. Stay this is one of the things that's been good for me about this show is without it, I would not know 95% of what I know about podcasting because we get questions around it, people bring stuff in. I just don't follow the craft of it. And I wouldn't follow the craft of it enough on my own. I wouldn't stay curious about podcasting if I wasn't doing this show. And so this provides a great way for me. You know, people mention stuff in chat or you mention something, I go look it up.

Jim Collison [00:13:14]:
I leave that tab up all week, by the way, so I could go back to it and review it and look at it. I think about all the great advice I've gotten both from you and from folks in the chat room. They're having their own conversation about album art right now. That's the beauty of joining us live, by the way. You don't, you're not gonna get that in a recorded show, Right? And so stay curious about the craft, and stay curious about your own learning. And you can always be learning more in this. And it doesn't require a lot. I think when we get first started, you know, we get obsessed by it.

Jim Collison [00:13:45]:
We try to learn everything there is to know. Eventually, that wears off too. But don't totally walk away from your podcast, the craft of podcast learning, and make sure you're staying up to date with what's going on in the industry and what people are thinking about things. Again, you don't have to do everything. You don't have to do it every way. But I think it's really important you stay up to date on your craft.

Dave Jackson [00:14:06]:
Absolutely. Now before we get to Ralph's question, I'm gonna I'm gonna put Ralph's question on the screen. We're gonna talk about it, and then we're gonna pause it quickly because I have a question for you as a guy who works with coaches. And so Ralph says, I asked this of others, but I would like to get everyone's opinion. Should I have custom artwork for each episode? I'm having a debate with my coach. So let's pause that because I wanna talk about picking a coach because we talk about our why and how we're gonna, like does your ask your coach, like, hey. What's the goal of this podcast? And if they're like, we're gonna get you big and get you sponsors, and you go, well, that's funny because that's not why I'm doing it. Because, you know, every coach is different.

Dave Jackson [00:14:49]:
And if you're not in alignment with what your coach, they're steering you in the wrong direction. So, Jim, any insights on how do you pick a coach?

Jim Collison [00:15:00]:
Well, I think you've got to do it just like you're hiring somebody for to do some work on that. You have to ask some great questions. I think it's important to be aligned on some of the you know, you yourself need to come to this with some idea of where you wanna go. When we think about the coaching contract, in the context of what we do around coaching, we always talk about establishing a coaching contract, which is, Hey, it's not, and it's not rocket science. It's just, What are we trying to do here? And to make sure early in the conversations that you've got that outlined of like, This is what we're trying to achieve. And, you know, you can talk about duration and time and some of those other kinds of things. But I think it's also, within a coaching relationship, it's also good for that coach to know some of your tendencies. We would say, in my world, we would say, Know your strengths, right? Know what you're good at.

Jim Collison [00:15:52]:
Know what you struggle with, not so good at. It's a dance. It really is to have a really good relationship and have a coach. I am, I'm, it's funny. I work in this space. I don't tell any of my other podcast listeners that I'm saying this. Okay? This is between us listening here. I'm actually terrible at receiving that feedback sometimes or being coached.

Jim Collison [00:16:18]:
You know, I coach coaches. I myself struggle when now, there's a difference between responding to just sheer feedback or responding to criticism, and then having a relationship with a coach. Okay. So there's a big difference in between those two. With a coach, you have a relationship, you've established it, you're, it's something you're doing willingly. Just getting feedback. I mean, just someone giving you criticism, it's not coaching, friends. That's not a coach.

Jim Collison [00:16:43]:
That's just feedback. But even in a good coaching relationships, there are moments I just, somebody's like, Hey, have you thought, you know, and it, it's a nerve. You're like, Don't talk to me that way. You know, whatever. So I I struggle. I everybody else probably has a great relationship with their coaches, but I sometimes struggle to take that kind of feedback.

Dave Jackson [00:17:01]:
Well, I always I have a student right now that I have multiple times said, hey. Like, you're getting ready to launch this thing, and you're you got the cart so far ahead of the you know? And he kinda came back. So I get that. I appreciate that feedback, but know what I'm doing. And I'm like, okay. Because I'm just saying, and then I give him my reasons. If you do this and if you do this and if you do this and if you do this, but you would never release episode one, all this work is for nothing. And he's like, I get it.

Dave Jackson [00:17:29]:
I appreciate it. I'm like, okay. So and at that point, I leave it. I gotta let the kid make it because he's making a mistake. I'm like, dude, that's but so, Ralph, again, we're coming back to your question. But I saw this as well. And this guy said, I analyzed 3,700 top podcast, and here's what I found. And see if you find it useful.

Dave Jackson [00:17:47]:
So most podcasts follow weekly schedule around 52%. Daily podcasts make up about 30%, while Fortnite Yeah.

Jim Collison [00:17:56]:
That's surprising too.

Dave Jackson [00:17:57]:
Yeah. I'm like I'm not a fan of daily stuff. I'd I'd that's way too big a fire hose for me. While Fort the only one I listen to is James, and his is, like, two minutes. You know what I mean? Is and then I listen to I take that back. There's the newsworthy. And although I'm starting to notice see, I want my news without adjectives. Well, what I mean by that is when you talk about the president, I don't want to hear if you like him or dislike him.

Dave Jackson [00:18:23]:
I just want you to tell me what he did without adjectives. Just give me the facts. And I'm getting ready to lose that one because I'm noticing that they're getting a little adjective heavy on that. But, anyway, they go through this whole thing. True crime, you know, weekly releases, 72, weekly consistent, 70%, daily releases, 17. And there's all this stuff. So I guess we'd be in education. So 52% are weekly, 70% are consistent, 28% are daily, and 64% are consistent.

Dave Jackson [00:18:53]:
So you could go down here, and he's even got you know, the average duration is forty nine minutes, and weekly podcast tend to be slightly longer, which is around fifty two minutes average and blah blah blah. Here's what everybody else is doing, and that's why I don't like this chart. Like, you're like, oh, well, I guess I should do a forty nine minute podcast because that's what everybody else is doing. No. That's where I'm like, sorry. You know? Because what works for other people, which go now we can go back to Ralph's question if I can find out where I put it. You know? The fact that somebody says you shouldn't do this. Right? So if he goes back, should I use a daily, or should I change my artwork per episode? And because somebody says I shouldn't, and I'm like, well, you know, just because somebody says one thing, that person may not be your audience.

Dave Jackson [00:19:44]:
You know what I mean? And so and it I don't know. So, Jim, what do you think about it? Just to get back to the question. What's your opinion on artwork? To me, it takes literally two minutes to make artwork.

Jim Collison [00:19:56]:
It's not a lot of time. It's it unless you're really bad at artwork. Right? Then it can you know, if you've got a good source and you can do it, Dan, you know, offers some good advice out there as to If it's something that can be done easily, and listen, if I don't know if it changes your numbers at all, like, I don't think people are like, oh, boy, the artwork's changing. This is the one I'm gonna subscribe to. No, I think that's more a labor of love. I think it's more a craft thing. I think it's more of your art. Like when you look at, for me, when I look at a podcast feed and I look at the titles, and it's all the same, you know, in most cases, most people just use the same album art going down.

Jim Collison [00:20:37]:
Right? When you have a podcast feed that pulls in the album art from the episode and it shows it differently, if that list of album art going down isn't consistent, or isn't the same style, or is not, doesn't make sense, it's jarring to me. This is me personally. Then it becomes jarring, and you kinda go, Oh, that's Or it's bad. It's poorly done, right, kind of thing. If you I think if you can make it look like art, and in a way that looks now art is in the eye of the beholder, right? So it just depends on who's looking at that thing. Because of that, I always say, if you like the look of it, do it. If you don't, if you don't have the time or the talent, don't. That I think that album art question comes down for me, comes down to that, to asking yourself that question.

Jim Collison [00:21:29]:
If I enjoy doing it, if I look at it and it feels good you know, we were doing some cleanup work on our podcast, and we went through and tightened up some of the titles so that they were all the same width. So when you looked at them, it looked nobody else is noticing this but me. But when I was looking at them, I was like, oh, that looks so good. Right? I was proud of that. That was only for me. Right? It was just for me. So, Ralph, I don't think you're gonna pick up a listener because the album artwork is different. Now in some cases, if, you know, maybe the YouTube effect would kick in, where if you did have the album art that was being shown on a device where it was bigger and, you know, it had somebody, you know, you got the typical YouTube face thing where they're going, you know, on on the Yeah.

Jim Collison [00:22:18]:
On the thumb on the thumbnail, maybe. But I I don't think so. I think we've already spent more time talking about it. Right. It'll be ever be worth to somebody. But

Dave Jackson [00:22:27]:
Well, I mean, here's the Akron podcast in Spotify. So I've got this consistent in fact, in Canva Yeah. I've got a it's just the words Akron at the top and podcast at the bottom. I throw something in the middle, and we're done. I mean, it's really it takes me

Jim Collison [00:22:43]:
Yeah.

Dave Jackson [00:22:43]:
Next to no time.

Jim Collison [00:22:44]:
I don't look at that, Dave, and go, oh, I'm gonna subscribe to that because it's a different art.

Dave Jackson [00:22:49]:
Yeah. It's just if I go to future of podcasting where we don't do, which is, oh, we're gonna prove that you should never say, find me wherever you find your podcast. So I've just gone into Spotify. I've typed in future of podcasting. Let me click on podcast and shows. Yep. There it is, folks. This is why you never say, find me wherever you find your podcast because what do I have to do? Put oh, did I spell it wrong? Nope.

Dave Jackson [00:23:16]:
Nope. That's shocking that there's not a typo. The future of podcasting? There it is. Please quit saying find me where you find your podcast. I just proved it. And so here, we've got the same artwork. Yeah. It's not really like, ugh.

Dave Jackson [00:23:32]:
Right? There's no you know? Number one, because Daniel made some cool artwork. But where that doesn't

Jim Collison [00:23:38]:
Maybe looking at it, to be honest. But, you know

Dave Jackson [00:23:40]:
I agree. But where it gets kinda old is on your website. Because in this case, at fusionpodcasting.net, that's where it's like same. And, again, now are people gonna, like, bail? Like, oh, I'm not listening to that show because they don't do, you know, individual artwork. But that's it.

Jim Collison [00:23:58]:
In Dan Lefebvre's case, like, Dan's covering movies, and now Yeah. Can you make artwork inspired by the movie? And can you can you do it without getting in copyright trouble? You know, is that gonna be I don't Dan, as I'm looking at it, you're like I was like, oh, is that okay? Anyways but, you know, you yeah. There's I mean, there's a visual representation Yeah. Of and I don't know if this is necessarily his album art, but we're seeing from site. But all of a sudden, when I see it, I go, oh, yeah. That's that movie. I know that Black Hawk Down image. Right? Because it's been in media.

Jim Collison [00:24:36]:
It's been used before. So I don't know. It's a good question. It's a really I if if you have the I'd say if you have the time, do it. Yeah. If you don't,

Dave Jackson [00:24:44]:
I wouldn't worry about it too much. Yeah. That's really it. But it's just one of the things where if you in Canva or whatever you're using oh, by the way, I typed in based on a true story and hit search. Let me go to podcast. Podcasting okay. With Dan's, it came up. But I had to click on yeah.

Dave Jackson [00:25:01]:
So his artwork is is here. Yeah.

Jim Collison [00:25:03]:
And so Yeah. Yeah. And you don't run-in any trouble with that being too close to the original stuff. You know? Somebody's saying, yeah, it's inspired by it, but, like, you know, it's pretty close in some cases. Yeah.

Dave Jackson [00:25:19]:
It could be

Jim Collison [00:25:19]:
I'm sorry. It

Dave Jackson [00:25:20]:
could be kinda, you know

Jim Collison [00:25:22]:
Obviously, he hasn't because he's still doing it.

Dave Jackson [00:25:25]:
Yeah. And Obviously, it's working. Yeah. Daniel says Spotify searches worse than Apple. That is true. You know? What was funny is we were asking people what were your top tips for new podcasters, and they were like, strawberry pop pop tarts.

Jim Collison [00:25:38]:
Oh, that goes back to the that now goes back to the early Yeah.

Dave Jackson [00:25:41]:
Because Mark said add value to a listener's day, which kinda goes back to what you were saying, which is Yeah. Yeah. Yeah. So, yeah, it's one of those things. You can do it. Like Jim said, don't spend that's the thing I have found. I'll go into Canva, and I'm, like, on minute three of picking artwork. And I'm like, yeah.

Dave Jackson [00:25:59]:
Hold on. Like, let's just it doesn't have to be you know? Should I do this one? This one has a bit of a purple hint to it. This other one's kind of just, you know, like, pick one. I don't think that that's one of those things that we can obsess over with if we're not really careful about it.

Jim Collison [00:26:14]:
Well, I think it it also probably depends on how your listeners are listening to your podcast. Like, if you, you know, that that album art would appear as you're listening to it, like, on most podcast players. And if it was different per episode, and your podcast player supported episode artwork instead of just the album artwork for the podcast, and you know the majority of your listeners are doing, that might be a nice touch. Right? Yeah. That might be a nice touch that in there.

Dave Jackson [00:26:48]:
Todd the Gator says, hey. I've seen some album art where I can't determine what the dang podcast is, but just a topic title, like Jim stated. Yeah. I anytime somebody says, which one of these artworks do I like? Which one do you like? I will almost nine times out of 10 go with the one where the title is ginormous because in the end, that artwork is gonna be really tiny. And, you know, it's like or my favorite is now when they pick a font that's in cursive because I think if you're under, what, 20, you may not know what cursive writing is. It's some sort of, like, you know, what is this weird squiggly stuff that you're doing? I'm like, you know? So since I do a video each day, should I be posting it to Spotify? Same answer. If you got the time and you wanna do it, go right ahead. But, you know, the fun thing my favorite app now, hands down, is, yeah, Pocket Cast.

Dave Jackson [00:27:52]:
For this very reason, I can't see it. I you I can't show you because it's on the other one, but I logged in to Pocket Cast online. I go to Sounds Profitable, and I can see where I have two bookmarks in Sounds Profitable. What's cool is if you were to look at Sounds Profitable on Pocket Cast, you could see my bookmarks. That's kinda cool. But they did clarify we were talking about this last week about Brian Barletta's comments, and so they have since come out and clarified this on the let's see. The title was economic expectations and automated podcast up fronts, but here's what they said. Pushers.

Dave Jackson [00:28:35]:
Since the original publication, further clarification has been added to the piece, specifically to the section discussing how Yes. Dave listens at 1.5. Let's speed that down

Jim Collison [00:28:44]:
a bit.

Dave Jackson [00:28:44]:
There we go. Adding a video podcast through Megaphone or Spotify for creators can cause an entire podcast to be cached inside Spotify. For clarification's sake, if a podcast is not hosted on Megaphone or Spotify for creators, manually logging in to either platform and uploading a single episode does not trigger the entire podcast being cached, and it will continue to operate as normal. So that in other words, if you're not on megaphone or Spotify, that whole if you update one, it updates the whole thing, that's the stipulate because I was, wait a minute. That's brutal that that would be the case. The other thing I wanted to play is, to their credit, one, I forget her title, but the I guess it's oh, that's Pod News Extra. But James Cridland, number one, I'm a James Cridland fan. And when I listen to this, he asks some pretty poignant questions.

Dave Jackson [00:29:45]:
And the thing I thought was interesting is every time he asked a good question, and we were talking about this at the school of podcasting, the Spotify representative would you've ever seen like, if I asked Jim, what's your favorite pizza? And Jim goes, before we talk about pizza, let's talk about Pop Tarts. Right? And they changed it. So she did this three times. So it's like, well, let's step back because Jim would James would ask a very specific question, and she'd go, well, well, let's step back a bit. In fact, here's here's one version of that. In some stories about companies that have moved from audio to video, and they've made a bit of a thing that they weren't earning as much. How is it working in terms of the revenue that creators are getting?

Spotify Woman [00:30:31]:
Yeah. Well, maybe I mean, if it's okay with you, maybe we can step back first and just talk about, like, our video strategy, how SPP works. Because I think there is

Dave Jackson [00:30:39]:
So I that was that. That was the first, hey. Let's step back and not exactly get into the specifics. And then later

Spotify Woman [00:30:45]:
But I think, again, I would love to zoom out and go back to talk about total revenue because this is the question we keep getting from people

Dave Jackson [00:30:52]:
is like was number two.

Spotify Woman [00:30:53]:
How much money will I make from Then

Jim Collison [00:30:55]:
number three.

Dave Jackson [00:30:56]:
You get videos that are uninterrupted by ads. Why would advertisers only want to reach people who can't afford to pay for Spotify Premium?

Spotify Woman [00:31:05]:
Oh, I think that's a really interesting way to frame the question. So I think what advertisers care about at the end of the day is reaching as many audiences, as many people as possible. And maybe this is a good opportunity to kinda, like, step back and talk about the whole revenue picture here. Yeah. Let's go

Dave Jackson [00:31:19]:
back and talk about the whole thing. Let's not talk about specifics about how and then I love this one. Tell me if this confuses you, Jim. Listen to our answer. Spotify partner program, does that do both video monetization and audio monetization?

Spotify Woman [00:31:33]:
Yeah. So, basically, if you opt in to Spotify partner program, you are able to monetize both your video and your audio content. We only pay out premium video premium revenue for video content, though.

Dave Jackson [00:31:45]:
Wait a minute. So, yes, it works on audio and video, but we only pay out for video. And I was like, well, so I gotta go back and listen out again. But it was just I just thought it was funny that it seemed like there were many questions when he would ask a very specific, and she'd be like, well, let's look at the big picture. And the other thing I would say with Spotify is go and look at their criteria for what it takes to be paid for video. And the other one that which I guess you gotta cover your butt, here was another, like, I pick up on this stuff.

Spotify Woman [00:32:20]:
And then as I said before, what actually happens in total is that for almost every show, premium video revenue matches or exceeds the payouts from the dynamic ads that you were running previously in Spotify Premium. So that

Dave Jackson [00:32:33]:
So almost every show. Right? There's a little there's a little thing in there. Because if it was, like, a guaranteed thing where you're gonna make as much money as you did previously or more, that would be the answer. But she has almost every show, and I was like, okay. I'm listening with a skeptical I hate Spotify ear, you know, but I just thought it was yeah. And the dance is I think she's talking about Spotify premium subscribers. Yeah. Like YouTube premium.

Dave Jackson [00:33:00]:
Yeah. No ads. That was the thing. You don't get ads when you're on Spotify premium. And so yeah. It was yeah. I just I thought it was interesting that there are multiple times when she's like, hey. Let's step back and talk about the big picture.

Dave Jackson [00:33:12]:
And I'm like, no. He's asking you.

Jim Collison [00:33:14]:
Yeah. Well but let me reframe that. It's easy to it's, you know, we'll we'll take both sides here for a sec. I'll be the other side. Point and counterpoint.

Dave Jackson [00:33:22]:
Point. That's right. Jane is an ignorant slut. Yes.

Jim Collison [00:33:26]:
I do feel That's a callback.

Dave Jackson [00:33:27]:
That's very old. Speaking of things that people under 30 don't get. Yes.

Jim Collison [00:33:31]:
Yeah. I do feel like there are times that maybe the questions are so pointed, and they're definitely looking for I don't wanna say the gotcha in that, because they're not that way, but maybe they're pretty close. And as a representative for the company, she wants to say, Hey, wait a minute. I to talk about that, I want to make sure I'm not talking about that out of context. Our terms and services say this. That's really what she's doing is pulling back and saying, Let's before we get into that, let's make sure we all understand everything. Because if I answer it just straight up, it's gonna sound out of context. And so I don't, you know, Yeah, I mean, listen, it's an I said this last week.

Jim Collison [00:34:13]:
I mean, they're a for profit organization, right? They gotta do, they gotta then they spend tons of money doing what they do, right? So yeah, I, just to soften that a smidge, or at least that maybe off, off or the other side of it, there is some resetting going on there to make sure, because someone's gonna, someone from her organization's gonna listen to that and say, Hey, did you give the corporate? Did you give the right corporate answer? You know, from that perspective. So we all land, you know, we all land somewhere on the spectrum with it. But I'll just, I'll represent that from her side of things to say. She's just trying to reset to make sure, Hey, in the terms of the context of what we're talking about, let's make sure we understand everything. Because it's complicated. Like, anytime you're doing these kinds of things, the legal mumbo jumbo that they put on the website is written intentionally to be vague, so that there's leeway in this thing. Right? So it's tough to it's anytime we're doing something like that, it's tough.

Dave Jackson [00:35:14]:
Yeah. I want because I just saw her come into the chat room. We wanna give a quick shout out to Jody Kringle. She does it's her website is voices. I know it's with an s. Hold on. Let me scroll down. Voices and volk voice hold on.

Dave Jackson [00:35:29]:
I've totally butchered it. I want to get this over. It's voiceovers. That's where the s is. Voiceoversandvocals.com, and she won a Sovas award. How cool is that? So we know she's awesome, but it's nice to see other people get that. So there you go. Jodie Kringle, voice actor.

Dave Jackson [00:35:47]:
Very cool. And she won for I think it was, like, best host. Let me get this straight here. Best producer slash host of a business and career podcast. So congrats to Jodie on that. And, again, if you want her to do some voice over for you, she's at voiceoversandvocals.com. And, is she good? Well, she worked for Coke. Enough said.

Dave Jackson [00:36:10]:
If Coke if she's good enough for Coke, that sounds weird because you know what I mean? It's like because there's Coke the drug.

Jim Collison [00:36:17]:
But Technically, you it's Coca Cola.

Dave Jackson [00:36:19]:
That Coca Cola. Thank you. That's what I need to say.

Jim Collison [00:36:22]:
That's the brand, I think Yeah.

Dave Jackson [00:36:23]:
For sure. Yeah. That is the brand. So that's awesome. I saw that. I was like, yay. I like it when the good guys win.

Jim Collison [00:36:29]:
Yeah. Good job, Johnny.

Dave Jackson [00:36:31]:
Yeah. The oh, here's a classic one we haven't talked about in a while. And that is, what is the best way to share links? Just wanted to survey people on if they do any personal advertising for their shows, how they share links to it. I've done some sharing through Discord and usually share a Spotify link because that's what I listen to most podcasts on, and my podcast is available almost everywhere. So first of all, why is it not available everywhere? That would be the first thing I would fix. So I'm curious about if there's a preferred way on the receiving end if someone shared a link to a podcast with you. Bonus question is where people share links and do personal advertising besides shout out into the voids of social media. Well, the first one is where do I share it? And this is where I always have you need I just proved Spotify has a horrible search.

Dave Jackson [00:37:22]:
So what do you do if I don't wanna say find me wherever you find podcasts? You say go to askthepodcastcoach.com/follow, and there are all the links that I've given you, and you can have at least, bare minimum, have Spotify and Apple. That'll get you about 80%. From there, I'd wanna, add Pocket Cast. Why? Because that's how I listen to podcast. You could do cast. Starts with cast, has the word pod in it. I forget. But cast a vox, cast of something.

Dave Jackson [00:37:50]:
Well, there's cast o matic. There's a ton. But I know there's one that shows how many subscribers you have that's usually in the top 10. There's a ton, but that would be the one I would do. And then make sure on every episode, there are links to those as well. Or and sometimes I get a little crazy, and it'll be in the sidebar and in the episode and on the page. And then you're like, okay. You know, for the Apple and Spotify buttons.

Dave Jackson [00:38:12]:
But that's the goal in many cases is we want people to follow because it's a it's the next level. It's the friendship ring. It's the whatever you wanna call it. Right? It's where you're, like, going, okay. I like you enough that I'm going to click that button and follow your show. And so keep that in mind that for me, and then that leads to them listening to more, which leads to maybe getting them on your newsletter, And then you're gonna send them things to buy and whatever it's gonna be, but that's what I would do. I just what a lot of people don't realize, especially in The US, because we all talk about Apple, and then when we're done talking about Apple, we talk about Apple. And then maybe later, we'll talk about Apple.

Dave Jackson [00:38:57]:
When you get outside of The US, Seventy Percent of people are on an Android phone. And in the past, before Apple had kind of the web based version, if you sent somebody an Apple link, they were just like, hey. Thanks for nothing. That doesn't help at all. So you gotta keep that in mind.

Jim Collison [00:39:14]:
Dave, with your with the Ask the Podcast Coach brand, right, that's a lot to type out. You know, it's just a long askthepodcastcoach.com. Right? Now it's it's sticky. I mean and it's those aren't hard words to spell. Right. It's not like entrepreneur. Right?

Dave Jackson [00:39:32]:
Oh, man. Yeah.

Jim Collison [00:39:33]:
How do you spell entrepreneur? Right? Yeah. The best thing, you know, that could probably ever happen to John Lee Dumas was that they took that away from me. Because it's a terrible word to spell. EOF was a ton better. Right? Yeah. Have you ever thought now, ATPC, right, would be the shortened version of it.Dotcom, you're never gonna get. Right? It's four letters. Those the three and four letter domains are gone.

Jim Collison [00:39:56]:
They are all bought.

Dave Jackson [00:39:57]:
You're

Jim Collison [00:39:58]:
gonna have to bid somebody to get that. You may not buy atpc.com. But would you ever consider doing, like, atpc.me, which is really short, or aatpc.fun, you know, atpc.decktech? And then using the slash that way just to make it easier on people to say, yeah, just go to atpc.me, although that's ATPC, maybe harder to remember than typing out the whole thing. I don't know. Just your thoughts on shortening that up or buying a different domain to not instead of your full site, but in addition to your full site.

Dave Jackson [00:40:33]:
Yeah. What you could do because most of the time where that comes into play is because you're telling somebody a link. And so this is we were just talking about this. Mark Lawley does practicalprepping.info. Right? Now we know how to spell practicalprepping. Is it one or two p's? You know, maybe. Yeah. But dot info, you know, and he could have something like prep link or prep maybe if there if he could get a four character domain, but it might be prepping.

Dave Jackson [00:40:59]:
Links or whatever. You know, and then tie that to I am a big huge fan of Switchy. It's been a few episodes since I've said the word Switchy. Switchy is a tool on, yeah, that thing, AppSumo. And this is what it looks like for those of you that are listening. It's basically showing a dashboard where a bunch of links, and I can see here if I click on clicks, the most thing I've got most licks most clicks on is I have a link to a podcast editor that I used a bit, and I'm like, alright. These guys don't suck. And so they have an affiliate program.

Dave Jackson [00:41:32]:
So if somebody wants editing, I will send them that way. But I can go in, and it's super simple. You just say, hey. I want to go to this link. So maybe it's, you know, Sweetwater. So I could go it's probably sweetwater.com slash question mark equals try and spell this slash whatever. So what is my link here? If I type in Sweetwater, I can see that I have a lot of links in here to Sweetwater. One is actually to Sweetwater, which has been clicked on 689 times, and their link is imp.i114863.net/seedscosh to yeah.

Dave Jackson [00:42:08]:
You get the idea. Where I tied the domain support this show to Switchy. So anytime you hear me say, oh, just go to supportthisshow.com/sweetwater, then, you know, it's we're good, and that redirects to if I edit this here, you can see where I'm saying, hey. Go to this link when I send to supportthisshow.com/sweetwater. So it's a way to do that. So I might say, go to prep.linkslash, you know, generator to get the generator that Mark likes over at practicalprepping.info. So that would be something yeah. That's have I ever thought about it? Yeah.

Dave Jackson [00:42:49]:
Because that is a mouthful. And I've seen domains at working at PodPage that are, like, really long. Like, holy that's where you don't need the. You know? And so you can so that would be something. And Switchy is $40 for life, which is kinda weird because you're putting a lot of you have all these links in a company that has a lifetime deal. And lifetime deals, while better than free programs, because free is a horrible business model, I think Switchy actually has like, if you go to their actual website, they have a non like, if you don't know about AppSumo, like, you can pay them monthly. So they have a thing kinda like Red Circle. Red Circle is a free media host, but they also have a paid version.

Dave Jackson [00:43:32]:
So I'm not a big fan of free media host. But the fact that they do charge some people for stuff, it kinda makes me feel a little more, you know, confident using them if I had to pick a free media host, which I wouldn't. Yeah. And then Ray says, yeah. I need to buy more domains. I have saved I'm working on an episode about running your podcast as a business. And since just announcing that was coming, at least a hundred bucks, if not 200, I've let I just let dave's free classes Com go. Because it dawned on me.

Dave Jackson [00:44:02]:
Like, if I had free classes, I could just go to schoolofpodcasting.com/freeclasses and not have to pay, you know, whatever, $13 a year for that. And that's the thing. You go $13 a year is, yeah, it's $13 a year. It's, you know, a little over a dollar a month until you have 200 domains. And then all of a sudden you're like, wait. I you know, holy cow. But, yeah, I have way too many domains. And I've been letting go

Jim Collison [00:44:30]:
you don't renew all at once. Right? I mean, that's

Dave Jackson [00:44:33]:
No. There there

Jim Collison [00:44:34]:
are there are

Dave Jackson [00:44:34]:
Yeah. There are months where you'll have, like, six or seven, you know, renew, and all of a sudden you're like, wait. What's that's $89 or something like that. I did sell one. I went with GoDaddy's reseller thing and sold one for oh, I ended up making $500. So that was cool. I was like, alright. That pays for a lot of domains that I probably still should let go.

Dave Jackson [00:44:54]:
But I forget what it was, but it was a pretty good one.

Jim Collison [00:44:57]:
Domains are interesting. You know, my my tech show, HomeGadget Geeks, used to be called HomeTech. And then a buddy of mine, Dave McCabe, started the Geeks Network, and he was like, Hey, let's, you know, they were, let's do some shows where they're all named geeks. They got the word geeks in them, and we'll, we'll start this, the Geeks Network and do this thing. So I changed from Home Tech to HomeGadget Geeks. And that it's funny how I and actually, I like well, I like it because I named it. But I like HomeGadget Geeks better than I like Home Tech. Gavin Campbell, who's been a guest on my show a lot, he and T.

Jim Collison [00:45:31]:
J. Have picked up and changed they now have Hometech.fm. But I looked up the difference between The Geeks Network and GeeksNetwork.com, before both of them. So The Geeks Network is $20. Geeks Network by itself, $7,000.

Dave Jackson [00:45:50]:
Wow.

Jim Collison [00:45:51]:
Yeah. Like, it's for the difference between the and not the now I'd say The Geeks Network all the time. Dave let that go, and I just bought it. Is that

Dave Jackson [00:46:02]:
what we

Jim Collison [00:46:03]:
were talking? As we were talking, I'm like, Yeah, I've always I wanted that domain from a long time ago. And, I may do something with that in the future, you know, here in the next ten years or so, something like that. It's $20. You know? So it's good always good to have a .com. But I listen. I only have three. I only have three domains. Right? The averageguy.com, home gadget geeks Com, and now the geeksnetwork.com.

Jim Collison [00:46:26]:
I used to have, like, jimcollison.me.

Dave Jackson [00:46:29]:
Yeah.

Jim Collison [00:46:30]:
You know? And I had a few others. I haven't had the domain problem that a lot of that a lot of podcasters have had. I have not had very many in my I've had I think six was the most I had at any given time, and, like, you kinda pair them

Dave Jackson [00:46:44]:
back. I think it's an it might be an ADHD thing and a creativity thing and not thinking it through thing because you're like, oh, that would be cool. And then you're like, yeah. And then you get all these creative juices, and you start thinking about it. This could really work if I did this, if I did this, and if I did this. You're like, oh, you know what? Just in case, I'm gonna buy the domain. And then you buy the domain, and then seven years later, you're like, you know what? I only yeah. So we're all chiming in.

Dave Jackson [00:47:11]:
Daniel has a 22. Rich says, you only have three? That's weak, man.

Jim Collison [00:47:16]:
No. There are three.

Dave Jackson [00:47:17]:
I have easily somewhere between a 200. It's a lot. And a lot of them are, you know, podcasting in 6weeks.com, which I still might bring back. There's a bunch of those. Like, yeah. You know? But there are a bunch that were just like and then for a while, I was I would hear somebody say the name of the show. Like, I'd hear I discovered them someplace else, and they would go to theirwebsite.com. So if it was, you know, Jim Collison Power Hour, I would go to, you know, PowerHour.com or Jim Collison and I would see that they did not have their own domain.

Dave Jackson [00:47:50]:
And I'm like and if it was a competitor, I did this to Daniel as a joke because he used to say, oh, I forget what it was. It was like myfavoritepodcast.com or something like that or whatever it was. And I bought it and pushed it to school of podcasting, and Daniel was like, alright, funny guy. Like so I sold it to him. But I have bought other people when I'm like, wait. Why don't you have your own domain? And wait a minute. You know what? It's time for

Jim Collison [00:48:17]:
And now it's time for a power rant.

Dave Jackson [00:48:22]:
I'm not getting any contact from my website. I'm not getting I don't I just can't get any engagement. I don't know what's wrong. Is there something wrong with my content? Here's a novel idea. Maybe make it easy to contact you. I spent the whole week going to people's websites trying to contact them. And guess what? I don't wanna contact you on Instagram. I don't wanna I don't wanna schedule a meeting with you.

Dave Jackson [00:48:43]:
I just wanna send you a message that says, hey. You think this is a good idea? Should we maybe meet? No. And there's no I've had things where there I could not contact people from their website, and yet what I hear the most is, I'm not getting any interaction with my show. Yeah. Maybe because you made it absolutely impossible to do oh, it drove me nuts. Drove me one there's one person that I just put in my notes. Website is a mess. I was just like, I'm not a lot of people want the discovery call.

Dave Jackson [00:49:14]:
Like, click here to discovery call. I'm like, I don't need a discovery call. I'm I wanna throw you an idea and see if we need to get on a call. But I was like, the one guy I think I I was very close to scheduling a call, and I was like, you know what? No. And then a lot of people click here to DM me on Instagram, and I'm like, no. Like, maybe again because I'm I have gray hair that maybe I just don't wanna slide into your DMs, but I just like I've we just did episodes how newsletters and email are still used a lot, and I just could not believe how many people I I just could not, you know ugh. So am I is it just me being old, Jim?

Jim Collison [00:49:54]:
Well, no. You gotta make it easy. You gotta make it easy to contact you in some ways. You know? I think I set up jim at the average guy dot tv just a long time ago. And that just folks know how to contact me there. That's what we say it on the show all the time. If you wanna contact me, send me an email, jim@theaverageguy.tv. Super easy way to get ahold of me.

Jim Collison [00:50:14]:
I think the thing you gotta do, though, it's not about just having a simple way to do it. Make sure the simple way is actually working. You know, if you're gonna use an email address, you gotta make sure that you don't have your listeners going to spam. Right? So you never see them. That would be tragic. You need to make sure you're checking that email. I Dave, I can't tell you how many podcasters I know who go through all this you know, like, they get their podcast launch, they're all excited about it, they're setting stuff up, and they set up one of those easy, like infomypodcast.com. By the way, I wonder if mypodcast.com's available.

Jim Collison [00:50:52]:
So now you got me thinking about domains. By the end of the day, I'm of a hundred domains. I mean But, you know, they set up that info or that contact or that whatever that email address that they set up to get people to to respond to them. And then they get busy doing their podcast, and they never go back because it's not a regular routine for them to check that email address. Or for a while, they get nothing, and so they kind of forget. And then, you know, six months later, you're like, Oh, I haven't checked that inbox in three months. Right? So you have to set up some habits, reminders to on a day I say daily, that would be I you can't let somebody wait a week for an email. That's just you can't that's not, it's not acceptable as a podcaster.

Jim Collison [00:51:37]:
It needs to be within twenty four hours. That's the one of the I'm a stickler on that one. Like it, you've got to be if you're asking people to contact you about things, and then you take a week or two or a month to get back to them, well, that's a missed opportunity. I mean, you can. It's your podcast. You can do anything. I just think it's a missed opportunity.

Dave Jackson [00:51:56]:
Yeah. I felt bad. Ray from aroundthelayout.com was he was in Cleveland. So I'm like, dude, we're having dinner. So I drove up and had dinner with Ray, and he was telling me about this other guy named Dave who had given me a Because of My Podcast story. And somehow it reached out to me via email, and it just got lost somewhere. And he was bummed that it was like, that's not very Dave to, like, email him and not get an email back. So I have since, like, emailed him, like, hey.

Dave Jackson [00:52:21]:
I'm really sorry. I didn't mean to, like, just blow you off. I don't know where it went, but we've reconnected. But, yeah, Ralph says, so, Dave, do you think that buying a competitor's renewed domain dirty pool or good strategy? Well, here's the thing. I have I think I have one left that it's somebody else's domain that they didn't buy. So there's a part of me that goes, well, you're an idiot. You didn't buy your domain. But in the case of Daniel and anybody else, it would say, hey.

Dave Jackson [00:52:48]:
You have done my domain. I consider I did you a favor because I will sell you your domain. Like, not for like, I'm not gonna gouge you. I'm just gonna go, hey. Give me $20. Here's your domain. Or if I've had it for three years because, you know, you're an idiot. I want my $60.

Dave Jackson [00:53:04]:
Because if I hadn't bought this, somebody else who wouldn't sell it to you would do that. So I kind of feel like I'm doing you a favor. And until you are smart enough to figure out you need a domain, then I'll be happy to take your traffic because you're an idiot. You know? Now should I just reach out to the person and go, hey. I've got your domain if you want it. I probably should in reality, but I just to me, that's like, come on, kids. Like, you don't have a domain for your show? I that's another one. There are people that I would say, you know, hey.

Dave Jackson [00:53:41]:
I wanna I have this project. I wanna work with you, and you have this great service or so you said. So if Jim says, hey. I make great candy, and everybody that eats my candy loves my candy. And I'm like, great. I know people that want candy. Where can I send them to? And Jim goes, yeah. I don't have a website.

Dave Jackson [00:54:01]:
Here is it. You don't have a website. Come on. You're kidding me. Oh, no. I just work on referrals. I've been doing so good that just by word-of-mouth, I've been doing great. Great.

Dave Jackson [00:54:15]:
How much more would you do if you actually had a website? Come on. You gotta get me. Like, I just don't understand it. Like, I don't know. I don't want anybody else to find me. I'm a little hidden gem that I want you to work for. I don't under it's you know? And media hosting is $20 a month. And I'm like, then they go, yeah.

Dave Jackson [00:54:36]:
It's $20 a month. Well, apparently, you're not selling as much candy as you think you are then. If you can't afford a $20 a month host, this drives me crazy. Anyway, Jeff says, don't say I have a free trial for your software as a service product if I have to have a 45 minute call to teach me how to use your software. It shouldn't be it should be easy enough that I don't need training. Yes. What's the new high level? There's some new thing, some CRM. It slices, it dices, it even julienne's.

Dave Jackson [00:55:05]:
And I think it's high level, new high something, and everybody I know says it's the new Confusionsoft. Like, it does everything. It really does everything, and everybody I know that has bought it is like, yeah. I'll have to ask the guy. There's a I hired somebody else to do my stuff because I bought this thing that was gonna save me time and money. And I'm like, wait. If you bought if you have to hire somebody to do it because you can't figure out how to do it, go high level. Yeah.

Dave Jackson [00:55:31]:
I've not heard great everybody I know that uses that unless you're, you know, taking the time to learn it, which, of course, makes sense. But it's not at least, I'm gonna say I know five people that use that. And from my impression of their impression, it's not user friendly because it does everything. And so keep that in it's hard to do that. When you have with PodPage, what we do is not all of our features are turned on. Like, not everybody needs a blog. So, consequently, rather than having it clutter up your interface, you go in and say, I wanna add a feature blog. In that way, if you want it, it's there.

Dave Jackson [00:56:10]:
If you don't want it, it's not on your thing. And it's the fun part then is educating people that are like, hey. This does more than that. So, yeah, Ralph says, can I just host my podcast on YouTube? You can. It's just called a YouTube video podcast, so keep that in mind.

Jim Collison [00:56:27]:
You can't use the word in the definition. It's not a podcast.

Dave Jackson [00:56:32]:
So keep that in mind. You know you know who doesn't make me lose my mind and drive me crazy? Our awesome supporters. That's right. Because you can go over to askthepodcastcoach.com/awesome, and you can be an awesome supporter. And that doesn't always have to be a monthly subscription if that's not your jam. There are options over there for other ways to support the show. But this show is brought to you by the School of Podcasting. And, if you're looking for unlimited coaching, yes.

Dave Jackson [00:57:00]:
In fact, I was coaching this morning via an app that somebody that is not in my time zone As well as Ray sent me a message to say he switched to Sweetwater, and he's gonna get some in fact, I think he said he already got his package today. But there's also an awesome community, so you can come hang out with Ray and Ralph and Mark and Chris. Half my students are here. As well as awesome courses, and it's all there. Use the coupon code coach when you sign up at the School of Podcasting. And if we mentioned cool things to do like short links, well, those are built into PodPage. You can check that out by going to try podpage.com, and that is my affiliate link. And this morning, we're using Ecamm, and this is where I think we need a shorter URL because now when I say things like askthepodcastcoach.com/ecamm, and then I have to say, it's got two m's.

Dave Jackson [00:57:49]:
I should have just I really, I should just make two. One that says e cam and one that says e cam with two m's because I always have to say it as two m's because it's good. And if you need more Jim Collison and, you know, who doesn't want more Jim Collison, well, then just go over to the averageguy.TV and check out Home Gadget Geeks. And it's time for the Wheel O' Names. So I now have to get me out of my own way. And who will it be? Will it be Jody Krangle? Hey. She's already won an award. Maybe she'll be the featured supporter of the week.

Dave Jackson [00:58:21]:
Will it be Max over at Aviation News Talk? Will it be Greg over at Indi drop in or Craig at yeah. It goes to college or Ralph or Chris or John Muntz, or will it be the dreaded Glenn the Geek? Well, we'll find out when I click spin, then round it goes, and survey says it's gonna be Ross Brand. Oh, it's gonna be close. It's Ross Brand. It was almost Greg. If you wanna learn about live streaming, that's the guy right there. Ross Brand on broadcasting. He knows everything, and I need to ask I need to connect with him because I know he's playing with Substack.

Dave Jackson [00:59:00]:
Now has, I think, live streaming. They keep adding more and more features over there. So, Ross, thank you so much for being an awesome supporter. And if you would like again to be an awesome supporter, it's super simple. Just go over to askthepodcastcoach.com/awesome and say, hey. You guys saved me time. You saved me money. You saved me some headaches, and you got me educated.

Dave Jackson [00:59:22]:
And I'm now really hungry for some pop tarts. Thanks, Dave and Jim. I gotta go get some brown sugar cinnamon pop tarts.

Jim Collison [00:59:29]:
I want one right now.

Dave Jackson [00:59:30]:
I want right now. That's I'm jonesing for a pop. You want the things that you can't have, and right now, pop tarts are not a good

Jim Collison [00:59:38]:
a good choice. In the house.

Dave Jackson [00:59:41]:
Well, the good thing is to use the Jerry Seinfeld joke. You know, they never go stale because they were never fresh.

Jim Collison [00:59:50]:
Very true. Yeah. Very true.

Dave Jackson [00:59:53]:
Yeah. Dan says, I wonder how much of the website discussion is generation based because I'm old. Younger folks are used to their home on the web being a social media, which is other people's websites.

Jim Collison [01:00:04]:
Yeah.

Dave Jackson [01:00:04]:
Yeah. They're all about link and bio. And I'm like, okay. I get it. I have one of those, powerofpodcasting.com. And the only time I ever use that is when somebody asked me, where can I find all your stuff? And on occasion, I'm trying to hint on the school of podcasting that Dave does other things. And so I've been occasionally, I'll throw in this podcast is part of the Power of Podcasting Network. Find it at PowerofPodcasting.com.

Dave Jackson [01:00:29]:
And that only works if you do it in a pukey deep voice man thing. Nobody will go over there unless that. So Dave says, hey. Anybody know of a resource for setting up a video stream or a delay for a small hundred plus conference? While there's Zoom, Zoom does webinars. It's not cheap. I think they all do. Like, Restream, it's just the when you go up to, like, lots of people, it gets expensive quick.

Jim Collison [01:00:58]:
StreamYard's StreamYard's doing conference stuff now.

Dave Jackson [01:01:01]:
Yeah.

Jim Collison [01:01:02]:
They might be worth worth a look.

Dave Jackson [01:01:06]:
Yeah. So that's the I'm trying to think if there's anybody else. But, yeah, if you go to any of the normal

Jim Collison [01:01:12]:
Zoom will

Dave Jackson [01:01:13]:
do it

Jim Collison [01:01:13]:
for you.

Dave Jackson [01:01:13]:
Yes. Like I say, I know Zoom. I know the one you just mentioned that's already flown out of my head. Streamyard. You know, so Restream. You know? I I don't know that I would use, like, a oh, I was trying to think it's Gumroad. They sell digital stuff. But there's a couple pod related ones that are made more for just, you know, live streaming to podcast audiences, which are not typically thousands of people.

Dave Jackson [01:01:38]:
So Yeah. That would be something to to think about. But the fun part of that is, you know, that's not something you can test. You know, if you pay money and you're like, well, yeah, we're looking to have 1,500 people online. You know, you can test obviously, you wanna test it so you know the interface, but I don't know that I've ever been on a I think Gary v was on StreamYard in the very early days, if I remember right, and it kind of shook StreamYard a little bit where we're all kinda like people are dropping off or was locking up or something like that. But that's the fun part.

Jim Collison [01:02:15]:
Wouldn't think that would be the case anymore. I mean, they've been around a while.

Dave Jackson [01:02:19]:
Yeah. That was many moons ago.

Jim Collison [01:02:22]:
Yeah. Yeah. We use it at work. We've been using Zuttle, z u d d l. And they're a StreamYard like company that came at this with from the conference side first, and then has been thinking a little bit about streaming. But they do a lot of we just use them. You know, we had, 6,000 people register for this conference a couple weeks ago. We 1,500 or 1,800 live, I think, at any given point, and there were no issues there.

Jim Collison [01:02:50]:
They have a very StreamYard like interface. In fact, I think one of them ripped off the other one in the when I got in there, I was like, Oh, my gosh, this is a lot like StreamYard. So that's another one. That's an event platform we've been using. They seem kind of they're kind of young and scrappy. It seems like that may be worth I haven't looked at their pricing because I don't pay for it. I mean, we do, but I don't get the bill. So that might be Zuttle, z u d d l.

Jim Collison [01:03:18]:
And that kinda as I'm looking at their pricing, they're kinda more enterprise. They're kinda more enter enterprise driven here. I'll throw the link to them in the chat. They're kind of expensive for but it's enterprise. We use them for a lot of different things. In fact, we use on 20 well, I should probably shouldn't say this. I'm I'll stop right there. I'm not they may have information that should be getting out when I look at the mode.

Dave Jackson [01:03:41]:
Yes. Z u d d l, maybe which means to me they've been around about ten years. You know what I mean? It's like that's when people stop buying the e. Right. Chris from castahead.net. We just did StreamYard on air last week, and it was great. Yeah. So Zettle, not exactly inexpensive.

Jim Collison [01:03:59]:
No. I think it's enter it's enterprise pricing, just to be clear on that stuff. I'll pull that one back. But if you're looking if we're gonna do a lot of this stuff, it might be worth a look.

Dave Jackson [01:04:08]:
Yeah. Without beating this dog too much, just a quick answer here because I see this a lot. I have an old podcast I'm reviving with a new series. There's a component that's heavy on audio and a common sense that is best to be viewed as video. So this is complicated with YouTube and their new way of handling podcast. Okay. I don't want to be penalized on YouTube for having two versions of the same episode, one with video and one without, but I also don't wanna create a bunch of work for myself having two podcast fees. How should I get this set up so that my audio feed goes everywhere that doesn't accept video podcast, but my video feed goes to YouTube and still categorized as a podcast as well as Spotify? And this is just one of those things that it seems like everybody's kinda confused on.

Dave Jackson [01:04:56]:
How do I get my video into YouTube? And it's we're overthinking it really a lot. And that is you take your video, you log in to YouTube, and you upload it. That's it. And you give it a name and a description and that whole nine yards, and that's it. And then don't put your audio on YouTube. I'm almost like, I am 99.9 in camp. Don't even bother. If it's but I realize it's the second largest search engine and blah blah blah, but there's just a part of me that's like, okay.

Dave Jackson [01:05:32]:
Yeah. It's better than a poke in the eye. Most things are. But if you already have the video version, a full video version of that, I would not put an audio version. I just don't. And then just upload the video. Same thing for Spotify. How do I upload my ask the podcast coach? Now I haven't put a new episode up in probably nine months, but there is a video version of Ask the Podcast Coach on Spotify.

Dave Jackson [01:05:57]:
But after uploading it for about a year and getting maybe eight views of which seven were me, I was like, this is not worth my time. And so I quit doing it. I might do it now because just to go back and play with Spotify. So yeah. So just don't overthink it. How do I get my video on YouTube? You upload it to YouTube. Now how do you make it a quote? And I gotta put it in my quotation marks. A YouTube podcast.

Dave Jackson [01:06:22]:
You make a playlist and then say this playlist is a podcast, and that will send it all the way over to YouTube music. Jim, do you use YouTube music? No. Yeah. I don't really listen

Jim Collison [01:06:35]:
I don't really listen to music.

Dave Jackson [01:06:37]:
Oh, come on. Right?

Jim Collison [01:06:38]:
Okay. Hold on. Yeah. Every once in a while, we'll listen to music on the the a lady device.

Dave Jackson [01:06:43]:
Yeah.

Jim Collison [01:06:43]:
You know, we have a. And Sarah, the wife, she and Sammy both use the Amazon Music subscription part. Every once in a while, I try to use it, and it says, your subscription is being used on another device. Do you wanna stop using it there? Which means, you know, somebody else's account is listening to it. So I've got a I'm like, Nah, I don't care about music that much. Mostly listening to podcasts. So that's the part that matters the most to me anyways.

Dave Jackson [01:07:09]:
Yeah. Do you listen to radio? What do you listen to in the car, Jim Collison?

Jim Collison [01:07:14]:
Yeah. Sometime mostly podcast, but sometimes radio. Yeah. Sometimes radio. We got three or four radio stations that I like here in the Omaha area.

Dave Jackson [01:07:22]:
Jacobs Media just launched their their tech report again. They do this. And the number one reason why radio is still the king in the car is it's easy. And even even me, I just got a new phone. I I'm on AT and T, and they let me upgrade whenever I want for really no money. And Daniel says every minute of music I listen to is about two point seven five minutes of podcast I could be listening to.

Jim Collison [01:07:47]:
True.

Dave Jackson [01:07:48]:
But I it's driving me crazy because my new phone, I go into Bluetooth, and I have a little Bluetooth thingy that's tied into my, you know, stereo in my car. And with my old phone, it would find it and automatically connect it. And now when I go in and I hold the button on the Bluetooth and goes beep, meaning, hey. It's connected. It doesn't like, my phone will not autumn there used to be a, like, oh, automatically connect to this device. And now when I go into it, it's like, do you wanna forget this device or and that's it. And I'm like, so it drives me nuts now that every time I go in the car, I have to go to Bluetooth, connect to the thingamabob. And I'm like, there's gotta be a setting somewhere that lets me do that, but it's driving me nuts.

Dave Jackson [01:08:30]:
Mark says I put on the real oldies on TV for background in the office. Yeah. But 90% of the time, it's a podcast. Yeah. Rich says, I love SiriusXM. I've been listening to Howard Stern. It's weird. I got a thing because of my MoviePass.

Dave Jackson [01:08:44]:
I got, like, a six month pass to Sirius. And so, occasionally, I would go over and listen to Howard depending on who he's interviewing. Dan says here you go. Dan is the one guy I know. I use you no. Actually, too. James Cridland uses YouTube music because they had a family plan before Spotify did. I love Spotify.

Dave Jackson [01:09:01]:
I just last night, it dawned on me. If you didn't know this, you can make a playlist and then add

Jim Collison [01:09:06]:
just say?

Dave Jackson [01:09:07]:
I know.

Jim Collison [01:09:07]:
You said I love Spotify?

Dave Jackson [01:09:09]:
Spotify for music. Did you okay. Alright. Yeah. Wait. What? Yeah. What? Yeah. Which is kind of weird because I wish they would stay in their lane, but you can make a playlist.

Dave Jackson [01:09:20]:
So I have a playlist like my favorite Black Crow songs, so my favorite Ted Nugent, my favorite whatever. And then I have a master list called my favorite tunes, and you can take my favorite Black Crowes and add it to the my favorite tunes playlist. And I just now I like, last night, I realized I did not have a my favorite Dios playlist. So I went through because I wanna hear him sing about the night and the schwock and the dark and the all the other dragons and stuff. And then I said, okay. Now add it to my favorite stuff. And it's so I love them as a music service. I just hate them as a podcast service because, well, you know, that whole yeah.

Dave Jackson [01:09:56]:
Pull that Yeah.

Jim Collison [01:09:57]:
No. We

Dave Jackson [01:09:57]:
we get

Jim Collison [01:09:58]:
I go there. Let's not I've been this is gonna sound crazy, but I've been using Pandora

Dave Jackson [01:10:03]:
for, like, workout.

Jim Collison [01:10:05]:
Yeah. And you can actually kinda tune it. You know? So, like, I have a Kenny Logins channel. So you start with Kenny Logins. That's you get the eighties.

Dave Jackson [01:10:12]:
Right.

Jim Collison [01:10:13]:
And then as it's playing, the first time or whatever, you go through and like some of the stuff. And we we'll often do it on the deck with the kids. I put it on the TV, and then Yeah. You know, oh, we like this song, so we like it. So those my Kenny Loggins playlist on Pandora's awesome. I mean, if you like an eighties mix, it's awesome. Right?

Dave Jackson [01:10:31]:
Have you gone into the discovery mode? Because there's the discovery mode, which is like, hey. If you like Kenny Loggins, you might like this guy. And then there's a, just play the hits, just play Kenny, and then there's something like new artists in this genre, which I think is also discovery. And I Pandora is Pandora is a thing. I use the a lady in the kitchen, and I'll be like, hey. Amazon woman in the tube play Pandora. And I have a King's ex station that plays King's ex, but they also play a whole bunch because I've given it the old thumbs up, thumbs down. Yeah.

Dave Jackson [01:11:07]:
I'm a big fan. Pandora's a they call it the lead back experience. Yes. The You're for it? I'm paying for it. Yeah. Oh,

Jim Collison [01:11:13]:
okay. We take the ads, and I I don't pay for it at all. Still on the free account. And actually, ads are not bad, just to be on. I mean, I'm not a big ad fan. I do everything I can to block them. But I shouldn't say that as podcaster, but I do.

Dave Jackson [01:11:26]:
And

Jim Collison [01:11:26]:
Pandora actually does a really nice job of not being intrusive. We have a, we have a channel, it's called Spanish Guitar. And we listen to it when we're on the deck, and we're enjoying cocktails and maybe a, you know, maybe a cigar or two. We play Spanish guitar. And we've tuned it up a little bit, so it's just the way we like it. But the ads come in Spanish, which is hilarious, right? Because it, somehow they've equated because it's Spanish based

Dave Jackson [01:11:51]:
on Spanish guitar, right.

Jim Collison [01:11:52]:
I must speak Spanish. So I get ads for Home Depot in Spanish and some of those kinds of things, which is just hilarious. And you're like, guys, I know your audience a little bit, but okay. It is a good for free. It's I think it's one of the best free music services that are not ad intrusive, you know. Yeah, yes, I get ads. But they're not terrible, and they're not too many. So that's kinda I guess, when I do listen to music and I'm doing it that way, that's where we go.

Dave Jackson [01:12:19]:
What are your thoughts on when a podcast starts with ads? Because I somebody recommended a marketing show, and they started off. They're like, on today's show, topic a and b. And later, we'll talk about c and d. And then they played three ads. And I every time one was over, I'm like, okay. Well, they're gonna do an ad. And then the second one came on, and I was like, okay. I guess gotta sit through another.

Dave Jackson [01:12:41]:
And when they started the third one, I was like, are we ever gonna get to the show, kids? So

Jim Collison [01:12:46]:
what are your thoughts? Yeah. It's tough when you lead with ads. I think you can get away with a thirty second ad upfront before you even say anything. You know? Click play. There's an ad. I think some people are forgiving of that. Wall Street Journal podcast does that. And I immediately just hit the thirty second button on the car, boom, you know, to get rid of it.

Jim Collison [01:13:03]:
And they have they do an they do one in the middle and then do one at the end. So I just thirty seconds through those. But and they're all the same ads all the time. So it's not like I haven't heard them. You know, you hear the first five seconds of the ad. You know what it's about.

Dave Jackson [01:13:17]:
Right? Right.

Jim Collison [01:13:18]:
But, yeah, I don't think right off the bat, thirty seconds, if that's what you were gonna do, I don't think you can get away with a minute. I don't think you can get it away with two. Well, the Much less three. Like Yeah. Second that second ad, people are like and then the second the third one is played, they're gone. They're like, okay. I'm not doing this. Like, I am not.

Jim Collison [01:13:37]:
This is the way it's starting. So Well, I

Dave Jackson [01:13:39]:
don't know.

Jim Collison [01:13:39]:
Ads upfront on this one?

Dave Jackson [01:13:41]:
On this one, like, if you listen to this one this week, you'll hear, today's featured supporters, Ross Brand from, you know, livestreamuniverse.com. You should be like

Jim Collison [01:13:50]:
a personalized ad. Right? That's

Dave Jackson [01:13:52]:
and it's

Jim Collison [01:13:53]:
Those are people know that. Yeah.

Dave Jackson [01:13:54]:
Well, that's the thing that's you can put a lot of information in fifteen seconds. You could just say, you know, this this week's episode is brought to you by Sweetwater. For more information, go to supportthisshow.com/sweetwater. And that's, like, eight seconds because I used to hear that from Mark Maron. Hey, people. Today's show is brought to you by Squarespace where you can make a great looking ad and blah blah blah. And it's not as good as pod page, you know, whatever. And that'd be it.

Dave Jackson [01:14:20]:
But it was just a mention. And then later in the show, he'd go into, you know, how it was great and blah blah blah. So, yeah, I'm a that one, I don't mind. It's and they did a study where it was, like, one like, if you had a single one minute ad, it's better than having four fifteen second ads. Because after the second one, they're like, okay. Are they coming back? And then they don't. If you ever watch Friends on Nickelodeon at night, it is insane, the amount. And it's not how long the ad break is.

Dave Jackson [01:14:53]:
I need to it's got I know it's at least two minutes because that's normal. So it feels like it's ten because it's just ad after ad. And you're like, are we ever gonna go back to Jennifer Aniston? Like, come on. What's you know, crazy.

Jim Collison [01:15:08]:
Be more commercials? Yeah. Yeah. Well, what better way to get ads in a podcast than talk about ads in a podcast? Podcast.

Dave Jackson [01:15:17]:
That's it.

Jim Collison [01:15:17]:
You've got two or three ads. Like, you you mentioned two or three ads as we were talking about ads Yeah. Doing good. We could've snuck those in

Dave Jackson [01:15:26]:
That's it.

Jim Collison [01:15:27]:
People nobody would've known. Yeah.

Dave Jackson [01:15:28]:
Well, I had someone because I'm set up on this show that if you match, I will actually put your ad in my show because it's ninety minutes. We got plenty of time to occasionally break for an ad. And I'm really picky. This one guy, it was about I forget what it was, but it was a good match content wise, but I went over and listened to a show. He didn't start talking for forty five seconds. It was just music. It was just like, you know, you start the show or whatever, and then all of a sudden, it's just, you know, oh, that's not it. That's the buzzer.

Dave Jackson [01:16:01]:
Yeah. So they're just like you hit play, and you're just like Is anybody ever gonna talk? No. They're just oh, okay. And it just kept going. And I'm like, is there did the host forget? Is the is it a mute button? What's going on? It was literally like go over there

Jim Collison [01:16:17]:
and knock on the door?

Dave Jackson [01:16:19]:
It's like, I'm not Hey. I'm we need to call the police and have a have them go in and check. Make sure out.

Jim Collison [01:16:27]:
It just kept going.

Dave Jackson [01:16:28]:
I was like, okay. Are you ever gonna come on? And I was like, well, I'm not sending my people over there. They're gonna be like, what's wrong with this guy?

Jim Collison [01:16:33]:
That's like the beginning of a Jim Rome show. That's what that one Yeah.

Dave Jackson [01:16:37]:
That was it.

Jim Collison [01:16:37]:
It's like, hey. Giant pot. He that guy

Dave Jackson [01:16:41]:
Oh, yeah.

Jim Collison [01:16:42]:
Jim Rome. John.

Dave Jackson [01:16:43]:
John, continue.

Jim Collison [01:16:44]:
There was a thing going on for a while in radio. I don't know if they're doing this anymore. Like, where they would artificially squish the audio from people's shows, right, in dynamically. So, you know, you might be recording something, and they're taking the spaces out so they can dynamically jam more ads at the end of your show kind of thing. And I think to get around that, Jim Rome just played music in the background so that he would because he would take giant pauses.

Dave Jackson [01:17:10]:
You know? Here's what's here's a question. So you used to listen to Jim Rome apparently. I did.

Jim Collison [01:17:15]:
Yeah. For sure. Yeah.

Dave Jackson [01:17:16]:
Do you listen anymore?

Jim Collison [01:17:17]:
No. I don't. I

Dave Jackson [01:17:18]:
don't anymore. Exactly. That's the thing. So here's how Jim Rome ruined his career. He used to be everywhere. This is when I was driving around fixing copiers and all like, he was my guy in the Howard Stern in the morning, Jim Rome afternoons. And he was I I it didn't matter where I drove in Ohio or Pennsylvania. I could find Jim Roman.

Dave Jackson [01:17:37]:
If I drove if I was listening on AM and the station faded out, I'd just go seek, and he'd be on there somewhere along with ladies and gentlemen well, what's that guy's name? Rush Limbaugh. Those are the only people on AM radio. And Jim got really popular. He was on ESPN, and then, basically, he I don't know what happened, but all of a sudden, he went from ESPN to Fox, and he went to somehow, he messed it up to where he's not everywhere anymore. And if you he's I think it's on ESPN. I saw where his show was on, and I was like, oh, cool. And the problem is there are the clock, as they say in the industry. The clock, right, of when do we go to ads is different on TV than radio.

Dave Jackson [01:18:22]:
And for whatever reason, they're not in sync. And if you watch his TV show, it's a hot mess because there are times when you are just watching him and it's just, you know, here. Look. Let's look at the studio. Oh, let's look at his executive producer, and there's nothing. They're just you're watching a guy look into a computer. That's it. And then Jim will be there, and then it will come back.

Dave Jackson [01:18:48]:
It's just it's a mess to where, oh, wait. We've gotta run ads for TV now. So the radio station goes to this. Just music for that or you know? I same thing on for god as well. It might have been ESPN. There was one where it's like, enjoy your moment of zen because they didn't have an ad. And I'm like, I'm pretty sure you could just run an ad for something on your station. But, yeah, he kinda ruined his career because I used to listen to him.

Dave Jackson [01:19:13]:
And now I have to remember, and if I do, I go to his website and click listen live because I don't think he's in Cleveland, which is a major sports town. And so this is a case where you have to be careful. It's going exclusive on Spotify. Right? It just if you make it too hard to find you, people go, well, I'll just listen to whatever. So, yeah, he kind of blew it, and I

Jim Collison [01:19:37]:
know AM radio kind of became AM became kind of just terrible, and then the FM sports channels have gotten weird. And so it's just like, all right, I'm gonna go back to music. Just listen to the '80s. It's easier when I want to do that most of the time. Lately, I've been trying to get more news in. And so I've been listening to podcast news sources as opposed to trying to catch the news live, you know, on the radio. So can kinda control my content a little bit more that way.

Dave Jackson [01:20:09]:
Yeah. Wait a minute. Zack says Dave needs it when he puts out his worst podcast advice of all time, April Fool's episode. Yeah. I could do that. I could do a here's the worst. Well, it's my my favorite is when somebody asked me, and I'm paraphrasing, but what's the genre I can talk about where I do the least amount of work and make the most amount of money? I'm like, that's the direct opposite of what it should be in terms of your attitude towards podcasting. It should be, okay.

Dave Jackson [01:20:39]:
Who's my audience that I'm willing to serve for free until I get enough of them to somehow monetize that? Yeah. Randy says traditional radio is dead. Not according to reports from the radio people, of course. But they what's interesting on the Jacobs Media, they showed, like, ten years ago, like, radio and podcasting were, like, you know, inter radio was way up here. Podcasting was way, you know, like, whatever, 15% or something. And over the years, you're just watching radio come down and podcast. So in about another five years, podcasting is gonna overtake radio. And if they ever switch things out in the car and make it easier, forget it.

Dave Jackson [01:21:20]:
Put a fork in it. Yeah. AM radio is they're on the verge. AM radio is they keep hinting that they might do away with it so they can use those frequencies for other things. I don't know if it's Wi Fi or what, but that's one of the reasons why the I hear that on occasion where where they're like, well, they would do this, but, oh, those frequencies are used by AM radio. And I'm like, oh, okay. As soon as whatever they wanna do in those frequencies makes more money than radio, the men with suits and cigars, not that cigars are bad, but, you know, all bad guys in movies are, you know,

Jim Collison [01:21:55]:
Yeah. Easy to listen. AM should just be shut down. I do not know why we need AM radio anymore. Out here listen. I live out in the Midwest. You're, you know, you're in the Central part of Ohio, so it's still pretty rural. And it kinda makes sense in the rural communities, but I don't know if AM should even that should probably go first, and those channels should be given back to the world

Dave Jackson [01:22:17]:
Yeah.

Jim Collison [01:22:17]:
That those frequencies should be given back.

Dave Jackson [01:22:19]:
Well, it sounds so bad unless you're Horrible. We have a flamethrower 1,100 that literally goes from Cleveland into Pennsylvania, and I think somebody said West it's just this pattern. Now that and the thing I love about it, that was the one where I would listen to the drive home guy, sports guy. And if you would download his podcast, it was, I want to say, thirty five minutes. And I'm like, where's the rest of the thing? And it dawned on me, oh, it's ads. The other twenty five minutes are ads. And some of the ads, which drive me crazy, were you're listening to the Mike Trevisano show. And in the middle of the Mike Trevisano show, it's like, you know, the music comes on.

Dave Jackson [01:23:02]:
Hey. Every Monday through Friday, it's the Mike Trevisano show from five to seven on WTAM. And I'm like, I'm already here. Why are you telling me to listen to the mic? It's like when I go to the movies. There are at least three commercials on how movies are better when you watch them in the theater, and I go, I know. I'm here. You don't have to remind me. So dumb.

Dave Jackson [01:23:26]:
So crazy.

Jim Collison [01:23:26]:
Is that guitar music YouTube safe?

Dave Jackson [01:23:29]:
It is. It should be. Is it? We'll find out. But, yeah,

Jim Collison [01:23:31]:
it's We will. Yeah. We will find out. So

Dave Jackson [01:23:34]:
Yeah. We will. I was, you know, I was tempted to play some King's Act just for fun, but I was like, yeah. But let's see just how that would get us banned really quick.

Jim Collison [01:23:43]:
Not banned, but you're gonna get a strike. Not maybe not even a strike. You're just you you're not gonna be allowed to monetize the episode. You monetize these. Right? Do you monetize these on YouTube?

Dave Jackson [01:23:53]:
I do. It's funny because, you know, most of the people most of the traction from this video is happening right now where For sure. I don't know how many people we have in our chat room right now. Does it show? I see we have five likes.

Jim Collison [01:24:07]:
Thirty thirty five forty something out there, something like that.

Dave Jackson [01:24:10]:
I know I have a button here. If I do this, but it I don't know where it put it's supposed to show me how many people are watching right now. Oh, I can see it. It's just the problem is it has a little picture of an eye. So, like, I could show this, but then on top of the eye, it has I think it says 37 people in the chat room. I don't know. Something like that. Yeah.

Dave Jackson [01:24:29]:
But, at any rate, we love the people in the chat room when they show up every Saturday for Ask the Podcast Coach. We are here every Saturday. Everybody enjoy if whether you celebrate 25 diehards, they say. Thank you very much. Whether you celebrate Easter or not, spend some time with your family tomorrow just to say hello and make sure they're okay and make sure they're you know? And if you're not getting along with your family, take tomorrow to get along with your family because they're only around so long. So, Jim, what's coming up on Home Gadget Geeks?

Jim Collison [01:25:00]:
Yeah, Erin Jo Erin Lawrence joins me, and we talk a little bit about e bikes. We spent some time covering some topics that she has been reviewing at techgadgetscanada.com. So check it out. It's available to, it's available right now, homegadgetgeeks.com.

Dave Jackson [01:25:16]:
Yeah. Ralph is saying, it shows you on your Stream Deck. Mine has, I see it, but the problem is there's a little eyeball behind it. And so I have this eyeball in white, and then white text on the white eyeball, so it just looks like something. Some number.

Jim Collison [01:25:31]:
Looks white.

Dave Jackson [01:25:31]:
Yeah. But on the school of podcasting, I'm gonna do my second presentation that I did at Podcast Movement Evolutions, which is basically look at what works. Here you go. If you don't wanna listen to this week's show, look at the different stats that you have available, find out what is working, and then do more of that. There you go. Thank you. Good night. That's the thirty second version of that.

Dave Jackson [01:25:54]:
But there are multiple streams of data, and then what can I get from each one? So that will be coming up on the school of podcasting, which is great, which means I don't have any show prep. I just gotta basically do my presentation and make it sound like I'm not looking at a bunch of slides, but that'll be fun. And we're here every Saturday, 10:30 to noon eastern, ask the podcast coach dot com slash live. If you have a question and you're not listening live, go to askthepodcastcoach.com/voicemail, and we'll play it next week. See you, everybody. Take care.