Podcasting Insights: From Cryptocurrency Challenges to YouTube Strategies

Dave Jackson [00:00:01]:
Ask the podcast coach for October 5, 2024. Let's get ready to podcast. There it is. It's that music. That means it's Saturday morning. It's time for ask the podcast coach where you get your podcast questions answered live. I'm Dave Jackson from The School of Podcasting. What is up with my voice today? I sound like Peter Brady from the school of podcasting.com.

Dave Jackson [00:00:26]:
Joining me right over there is Jim Collison from the average guy dot tv. Jim, how's it going, buddy?

Jim Collison [00:00:32]:
Greetings, Dave. Happy Saturday morning to you. Always good to be here. Maybe on the last gasp of summer here

Dave Jackson [00:00:39]:
in the

Jim Collison [00:00:39]:
United States, I think. Still a little warm in a lot of places, but it's cool here. Welcome to Ask the Podcast.

Dave Jackson [00:00:45]:
Group. Yeah. I woke up this morning, went out, and it was like, oh, I think I need a coat of some sort.

Jim Collison [00:00:50]:
Well, don't put the coat on for too long. We they're expecting, like, 95 to hear today. So, yeah, I don't think summer is completely over yet. For some people, they really love that. I'm not a big fan. I'm ready for fall.

Dave Jackson [00:01:03]:
Yeah. Well, I just was notified by Ecamm that we're not going live on LinkedIn. I've actually reconnected that this morning. So

Jim Collison [00:01:10]:
Oh, wow.

Dave Jackson [00:01:10]:
Yay, technology. Which is why you always go to ask the podcast coach.com/live, which thankfully is YouTube, and that doesn't seem to have an issue. And I just realized here's the interesting thing about Ecamm is you end up with 5,000,000 windows out. And apparently, somewhere along the way, I have closed the chat window. So I'm looking for our awesome people that are in the chat window. And I see interview chat. I here we go. Comments and reactions.

Dave Jackson [00:01:42]:
There's the chat room. Excellent. Because I was getting all worried. And when I get worried, there's one way that it'll calm me down. That's, of course, with an awesome hot piping cup of Java of whatever that stuff is. Jim is pouring. Oh, wait. Was so weird you were pouring without sound effects.

Dave Jackson [00:01:57]:
I was like, how does that work?

Jim Collison [00:01:58]:
It's not is it really a pour if you don't hear it?

Dave Jackson [00:02:01]:
Yes. But that is brought to you by our good Mark over at podcastbranding.co because they see you before they hear you. And Mark is an award winning podcast graphic artist, and he's a podcaster, which it's 2 for the price of 1. So you don't have to explain to him what the heck is a podcast, and he's gonna make you look amazing. He's done a lot of my artwork. My latest one, podcast, Hot Seat, I love with the, flaming blue yeti on the chair. And he's gonna sit down with you 1 on 1 and make sure that your branding is in alignment with your show, which includes your website, everything else. And if you're like Dave, I don't even have a website.

Dave Jackson [00:02:41]:
Well, Mark can help you with that. In fact, if there's anything that you're gonna have in front of the audience, Mark's the way to go. He's gonna make you look really professional and just make sure that everything's in alignment with your brand. And you're not just you're not gonna get that on some guy on Fiverrs. There's only one place to go and that is, of course, podcastbranding.co.

Jim Collison [00:03:14]:
About choke to death over here. Big thanks to our you ever had that? Just in a it just like all the things just comes out of you. Yes. Big thanks to our good friend, Dan LeFebvre, over there. Based on True Story, based on truestorypodcast.com this week. He has historical events and premiere: Alexander, 61, Blackhawk Down and The Social Network those are available. And Dan always does a great job, spends a ton of time, gets great guests and does a lot of research. So you, if you're looking for something new to listen to, he's a good friend of the podcast.

Jim Collison [00:03:48]:
Check him out today. Basedonatruestorybasedonatruestorypodcast.com. And, Dan, thanks for your sponsorship.

Dave Jackson [00:03:56]:
And I'm seeing in the chat room that the LinkedIn thing is a LinkedIn thing, not so much an Ecamm thing. And it's the term I'm seeing thrown around a lot is wonky. It is wonky.

Jim Collison [00:04:07]:
Let's listen, the Facebooks and the LinkedIns and the Xs or Twix or Twitter or whatever you want to call it, the Instagram, they're not exactly sure if they really want to support podcasters' live streaming. Let's just, I mean, I'm, I know that not a lot of people are saying that, but I just get this feeling, especially Facebook. Like they're always messing around with the interface, and we do, and then we don't, and then I don't know. And, and then it works, and then it doesn't work. And I just get the feeling either, either that's one of 2 scenarios. There's an internal battle going on in these organizations, whether they're going to support it or not. Or they throw some resources at it, then they stop looking at it. Then they, they decide, Oh, we need to do some updates.

Jim Collison [00:04:55]:
Then they break it in doing the updates. And you just, it's, they want to do it, but they don't want to give it enough resources. It doesn't work half the time. I, that's, I hear people complaining on Facebook and the podcasting groups. That seems to be the No. One complaint, getting live streaming working to these platforms. I'm just not sure they're a 100 commit a 100% committed to it. YouTube, on the other hand, doesn't seem to do anything, and it just seems to work.

Jim Collison [00:05:22]:
And maybe that's the, maybe that's the key is stop messing with it. Get it working and then leave it alone.

Dave Jackson [00:05:28]:
Well, I thought it might have been a Libsyn thing because Libsyn had a way to post your stuff to Facebook, and it would break on a regular basis. And, eventually, the developers would get over and do that. And I was like, well, maybe it's a Libsyn thing until I came to PodPage. And then it's exact same thing. Like you said, Facebook will change something. And by the way, they're not gonna let you know we're changing things. So your stuff is gonna break. It just all of a sudden you go into your inbox and and everybody's, hey, It didn't post to Facebook to where I wanna go.

Dave Jackson [00:05:59]:
Okay. Thanks for letting me know, and they really freak out. And I always wanna go, have you ever did this? It's a strategy. It's called copy and paste. You can copy the link to your episode on your website, put it on Facebook, and there you go. But it's oh, and it has to be automated. It has to be. And there was a and what gets me is how much time there was a somebody wanted PodPage to integrate with make.com, which is basically Zapier.com with a little cheaper price tag and blah blah blah.

Dave Jackson [00:06:34]:
And we're like, well, we don't integrate with make.com right now. We integrate with Zapier, but not make.com. And the amount of time he was spending trying to and I'm not like look. You do you. But I see people do this. Not even just but just the amount of time we spend trying to automate something when if we just did it manually would be, like, a fraction of the time. Like, I'm gonna spend 15 hours troubleshooting this automation where you can copy and paste a lot of things for 15 hours. And I just go, really? Can we not like, this doesn't work that way.

Dave Jackson [00:07:12]:
Just and they were just like, well, yeah. But I wanted to I just wanna click, first of all and now with AI. But, I mean, they get the stuff, and they just wanna click a button and have it go everywhere. And I get that. Why wouldn't you want that? Except that not every platform is the same. What works on Twitter may not work on LinkedIn and vice versa. So it's just I just see people spending hours of time troubleshooting things. And I'm like, you do know if you did this manually, it would take seconds, not even minutes, seconds to fix.

Dave Jackson [00:07:40]:
So that's always interesting. I do have I I this is the same old, but it was just one of those things that I always sound like I'm anti YouTube. And I I just want people to go in with their eyes open. Right? So this guy came on, and he said, I looked at my audience retention at YouTube. And I was like, oh, that's a good way to start a a thing. And he says, I couldn't say what is on usual podcast platforms, but that's not a metric that anyone else can check for. Well, nope. Sorry.

Dave Jackson [00:08:08]:
You can see at least your percentage completed on Apple Podcasts if you go to podcastconnect.apple.com or if you go to the dashboard for Spotify for podcasters. It says it feels discouraging because what that means in effect oh, he says my typical audience retention is around 25%. Now I'm an old teacher, so to me, 60% is a d and anything beneath that is yeah. So it feels discouraging because that means in effect that only 2 of 4 people on average are actually listening to the whole way through. My philosophy has always been if I get double digits on my listeners for an episode, then the effort to make the episode was worth it. But I guess in my mind, I assumed a view meant that folks were listening for longer than 3 to 5 minutes. Well, I wish I knew. If somebody knows what the actual spec for a view is on YouTube, I think if you go to a video, it counts as a view.

Dave Jackson [00:09:04]:
I think if you just sniff it, it makes me doubt my numbers that Spotify gives me. Spotify counts a play or a download or a stream that's longer than 60 seconds. Again, now and, again, until now, I assume that folks are listening for longer than 60 seconds. But if YouTube is an indicator, are they really just clicking away for a few minutes? Well, keep in mind that YouTube stats are different than Spotify stats. So it's 2 completely different platforms. It leaves me wondering how accurate is this metric, which I love that well, surely, it can't be that people are only listening to to 25% of my stuff on YouTube. No. It can.

Dave Jackson [00:09:42]:
I remember at Libsyn, I'd have people like, hey. It's been a week, and I I don't have any downloads. And I'm like, yeah. That's because you don't have any downloads. That's just the way it works. Is this typical for more YouTubers? Does this mean I should change my format since it's not keeping people engaged? There's a novel idea. Am I overthinking it? Maybe a little, but not you're headed in the right direction. I avoided looking at that stat for a long time.

Dave Jackson [00:10:07]:
That right there is I don't understand this. I'd rather think I'm good than look at the stat to see if maybe I'm boring the bejesus out of people because I knew it would leave me feeling dejected. So I'd rather live in my own Joker world where my fantasy world where I'm great that actually make something great. I wanna find a way to use this information in a constructive way. To answer any basic questions you might have about the podcast in this format, I run a read along book club podcast. We'll we'll cover, on average, 3 chapters of a book per episode. More if the chapters are short. Episodes average more or less an hour.

Dave Jackson [00:10:49]:
New episodes every 2 weeks. And I just thought, well, if you look at our show here, I don't know what our percentage is, but it's not anywhere near what it is on audio. Audio just outperforms in terms of completion percentage. Like, it it just spanks YouTube because YouTube, come here. It bends it over its knee and just spanks it and says, I don't know what's going on at YouTube, but you're gonna have people listening longer on an audio format. So

Jim Collison [00:11:19]:
Well, it's a different it's a different environment. I mean, it's a different listening environment. I think people come to YouTube differently than they come to their audio podcasts. I mean, I think in most cases, you've got folks listening on a walk, or in a workout, or on a drive. They've think they've planned to listen to it in most cases. And so you're getting, you know, they're, you're there for them to get you through this time mowing the lawn, whatever. I have guys that ping me all the time from their lawn mowers that say, I'm listening to you, HomeGadget Geeks on my lawn mower. So I think the audio side of things has a whole different listening experience than a YouTube does.

Jim Collison [00:11:59]:
Now, YouTube's trying to change that. I mean, they're making a, they're trying to make a run at, Hey, come here to YouTube and get your music here, or get your whatever, right, to do that. But I just think lots of folks go to YouTube to figure stuff out. Or and I've got some subscribers where I watch. I'm very interested in some of the work that they're doing on a regular basis, so I watch that. But I think that, I just think the viewing experience is different. And long play podcasts on YouTube, I mean, do people listen to them or watch them? Yeah. Are they gonna, are they gonna get big numbers? I, unless you're in, you're a solid niche, and you can gather people that are super excited about your content, I think it's an uphill battle.

Jim Collison [00:12:50]:
I'm not saying you can't do it Critical Role did it. Right? Rogan does it. So there are some who do it, right? It's, it is possible. But man, you better be good. Like you really got to have your, you really got to and I don't know if it's much as the content is it is matching your content to your audience, you know, getting your audience super excited about whatever, whatever that is. And whether it's role playing games or smoking dope with Rogan, I think you just got to match your show to your audience and find them there. I think, Dave, we still are relying way too much on we hear this, this, I hear this phrase all the time, YouTube's the No. 2 search engine.

Jim Collison [00:13:35]:
So people should just, I'm gonna go there, and it's gonna be great. I don't no. No, I don't think any of that. You've got to do the hard work to draw people to your channel and get folks in and doing stuff. Like you gotta, you still gotta pull them in. And I just don't

Dave Jackson [00:13:50]:
I don't

Jim Collison [00:13:51]:
I think Yeah, no, for sure. Be interesting and be engaging, right? Whatever that means for your audience. And so you just got to do the, you're gonna have to do some legwork. And we say this all the time, but get a little lucky. You know, you get a little you catch a, catch something. And then when this, actually, I think this is where a lot of podcasters go wrong is that they catch a break. They don't see it as a break. They get super busy with their audience or whatever.

Jim Collison [00:14:22]:
It means more work or, and they're like, I can't do all this work. And then that wave goes away pretty fast. And when the, when the sun is shining, it's time to make hay. And when you're busy with your audience, when you're getting a lot of emails or a lot of engagement or whatever, don't mistreat that as, I'm doing too much support, or I don't have time for all of this. Well, oftentimes, that's what it takes to get things rolling. You're gonna have to give it a lot of your time to, if that's what you're looking for.

Dave Jackson [00:14:52]:
I'll be interested to see. Right now, I saw it this week. Somebody posted a screenshot. The I don't even Hailey something, the Hokktoa girl Oh, yeah. Was number 3. It was, like, Joe Rogan, The Daily, and then Hachtoa Girl. And I was like, alright. So she's got an audience right now.

Dave Jackson [00:15:13]:
The question is, can she keep them? I have yet to listen. I wanna go listen just to hear what she's doing. But I was like, alright. Here's your you're on minute 2 of your 15 minutes. What are you gonna do with it? You know?

Jim Collison [00:15:25]:
It's a great example, though, of someone who's riding the wave, right, who didn't shy away from it, who didn't who is probably in, her schedule has probably blown up to, she's not getting any time for herself. She's on media. I mean, she was on these shows. She was in media. She was doing all these things. She's got her own podcast now, right? I haven't listened to her either, so I don't know what the content is. But that's taking advantage I mean, there's a break. And that's taking advantage of a break that listen, we talk about the Kelsey brothers all the time, Jason

Dave Jackson [00:16:02]:
and the other guy.

Jim Collison [00:16:04]:
Travis. That, that could have gone a completely different direction if the Chiefs and the Eagles don't go to the Super Bowl together. Nobody knew who Jason Kelsey was outside of anything. And then Travis, of course, dates the most famous singer in the world. But that could have gone a completely different direction. There were, they were doing it, and a couple of big events came along. And even before, before Travis, it was big. It wasn't that big.

Jim Collison [00:16:32]:
My my daughter didn't know about it. Now she does.

Dave Jackson [00:16:36]:
Right? So And if he wasn't dating Taylor Swift, that's another aspect of that whole show.

Jim Collison [00:16:43]:
Listen, Matt, that sent it back. Yeah. Over the top. But but you have to think, like, his life has radically changed. I mean, he was pretty famous before. Now, he's uber famous, right? You his life's completely changed. He can never do what he used to do publicly anymore. It's just not, it's just not ever gonna happen.

Jim Collison [00:17:04]:
So you gotta be willing to say, Okay. Most people can't handle that kind of fame. They flame out pretty fast. They get in there. Look at everyone in Hollywood drugs and alcohol. It's just, you're like, What? They should have all this money. They should be so happy. Do you realize that the kind of pressure in the comments people make about you? And it's brutal.

Jim Collison [00:17:28]:
I don't The

Dave Jackson [00:17:29]:
there's a young singer whose name is escaping me. Somebody will throw it in the chat room. But she's basically freaking out because when you're uber famous and I guess I think she was a child star on whatever, some Nickelodeon thing, and now she's super popular. And she basically said, hey. There's don't just come up and touch me. And don't I'd know I don't have to take a selfie. She's like, I love my fans, but and she's just freaking out because she's I guess she's uber famous at this point. And so then she got flack.

Dave Jackson [00:17:59]:
Hey. No. Like, you wanted fame. Here it is, and this is what you have to do now. And she's and then they everybody wanted to know who she was voting for, and she was very trying to, like, you know what? It doesn't really matter who I'm voting for. What matters is that you vote. Go out and register. Everybody vote.

Dave Jackson [00:18:14]:
And they just wouldn't let it drop. And so it's just one of those real well, you want to be famous. Congratulations. Because you can't turn that off. It's once it's on I

Jim Collison [00:18:23]:
mean, you can ruin your own fame. Plenty of them have. Right? Plenty of them have. But, yeah, it's just a little bit. I mean, I always say, Be careful what you wish for. Be careful for that. I like the consistent, nice community, having some influence in that. That's the area I like.

Jim Collison [00:18:42]:
I'm solidly average, and I'm okay with it. I am absolutely okay with it. That's where I like to be. Solidly average.

Dave Jackson [00:18:51]:
Stephanie got it. Chapel Rome. Rhone.

Jim Collison [00:18:54]:
Oh, yeah.

Dave Jackson [00:18:55]:
Yeah. I've never heard a song.

Jim Collison [00:18:57]:
But you have. You just don't know you have.

Dave Jackson [00:18:59]:
Yeah. Yeah.

Dave Jackson [00:19:00]:
But I thought that was interesting. John says, Hailey, missus Tua wasn't bad as an interviewer. Without a guest, it it lacks a little. Couple other things here. Randy thank you, Randy Black. YouTube views are counted after only one second. So 1,001. So at that point, it's, hey.

Dave Jackson [00:19:19]:
Welcome to okay. Well, that's a view. That's interesting. So that's why you when you get a view on YouTube, you're like, I don't understand. I have 5,000 views on YouTube, but I've only got 36 listens on my podcast. Well, there's a big difference between hey. What? Okay. And a minute in.

Dave Jackson [00:19:36]:
Speaking of YouTube, one of my favorite YouTubers and, yes, he's a YouTuber. Doggone it. Yes. It's a podcast, but I discovered him on YouTube. I watch his stuff on YouTube because it's fun to watch him throw boxes. YouTube is very competitive. The one and only, Bandrew Scott from Podcastage. YouTube is very competitive.

Dave Jackson [00:19:52]:
You need to make content tailored to people's expectation on the platform. Yeah. It's it's competitive. That's when people like, there's so many people on YouTube. I'm like, yeah. Yeah. There is. Think about that.

Dave Jackson [00:20:04]:
I I have a a slide where for every 2,000 blog posts, there is 1 podcast. And I have a picture of Cleveland Brown Stadium or, as we call it, the Factory of Sadness. And it holds I forget. I think it's 37,000 people. And I go, great. So if there were 37,000 people in this, I said, if we can have all the podcasters go to the 50 yard line, it's less than 20. And I'm like, so which one is easier to be found in? This giant pool now that again, I always sound like I'm anti YouTube, but I'm not. Just if you wanna be there and you love it, then do it.

Dave Jackson [00:20:39]:
But it it's just go in with your eyes open. That's all I'm saying.

Jim Collison [00:20:42]:
Yeah. Here's the crazy thing about YouTube, right? So I'm watching this guy's channel. His name is, James Condon. And that's the name of his channel, James Condon. It's just his name. And he does generator teardowns on a fairly regular basis. So once a week, he gets a donated generator from a listener or he finds, somebody sends him one that they found in a garage that's all rusty and it doesn't work, or the gas tank hasn't been emptied in 4 or 5 years, or, and he's got to completely rebuild it. He, once a week, all he does is tear down and put back together and get generators working and tests them.

Jim Collison [00:21:21]:
And he, his, the video, he's got a lift in his, he's doing this in his garage. He's got a lift so he can get the generator up in the air to see it, so he doesn't have to bend over to do it. His, his video stuff is not particularly I mean, he could do better, but it's, it shows what he's doing and stuff. It's 194,000 subscribers to a channel that tears down, fixes generators. This is, a couple things that he does really well. 1, is he actually creates content. Right? He gets stuff out on a regular basis. 2, He's interesting.

Jim Collison [00:22:01]:
It's, he's doing the work. 3, he's super, he's super helpful to his listeners. Like he lists, he says, Hey, I got comments about this or about that. And I see he's super helpful with it. And 4, he's found his niche. I mean, you cannot get any farther down than generators. And this is anything from the small ones, not the big giant ones, but the maybe like $10 or $12,000 So it, now I'm, I was a generated guy in the military, and so I'm interested in this. So I came across it and, but Dave, 100, 194,000 subscribers.

Jim Collison [00:22:40]:
The video I'm watching, he, the one I released, or the one I was watching this morning, just watching this morning, it's in my YouTube thing here. It's got 189,000 views, and it was released a month ago. And some of his videos are a quarter of a 1000000. So like

Dave Jackson [00:22:57]:
yeah. I need to start putting stuff back on YouTube. I mean, this right now is really the only thing I do, and I just I don't know what got my mindset, but, like, I did a thing on Facebook. I uploaded this video, and I was explaining how I had my guitar out. And I said, a good cohost, I said, is like rock and roll. I said, because you don't you need a little tension. Somebody that doesn't think exactly like you. So I played a note that's like it's, Bandra's a guitar player.

Dave Jackson [00:23:22]:
I played a d and an e at the same time. I'm like, it makes you wanna and when you then play the chord, you're like, oh, so it's tension and release. And somebody said, why didn't you throw that on YouTube? And I was like, yeah. I guess it could have. Because I'm starting to see more and more people just talking into a camera. It's not it doesn't have to be super duper that whole 9 yards.

Jim Collison [00:23:39]:
Yeah. Craig says he's got a diesel generator that overheats. Need to check out that channel. Here's the, here's where it goes against the grain. It's not a how to. He's not saying, he's showing you what he's doing. He's not saying, Here's how you do it. He's just showing you, Oh, Okay, the carburetor's bad.

Jim Collison [00:23:55]:
I'm gonna rebuild it. And he just does it. He's not, This is how you do it. Tear it down, put it you just have to watch him, you're gonna watch him do it kind of thing. Or you might get some ideas around it. So another one and I have to look them up but another one I watch, this farmer, he's not very far away, maybe about 2 hours into Iowa for me. His name is Cole. And his, his channel's Cole the Corn Star.

Jim Collison [00:24:16]:
And he has the cheesiest, isn't that great? He has the cheesiest intro. He's, Hey, everybody, this is Cole the Corn Star, right? And it's super dorky. He gets, that this dude gets some views. And all he, he took over his grandpa's farm, and it was a mess. Like it was just, it was, there was junk everywhere. And he spent 5 years cleaning it up. And that's what his program is about farming. He's literally, you're watching the corn grow with him.

Jim Collison [00:24:46]:
Right? I mean, it's, you, it's about farming and fixing farming equipment and what's going on in his life. And I do, I think, certainly the How to channels do really well on YouTube as well. If you can go in there and say, Hey, I've got this dryer. The motherboard has gone out in the dryer. I need to how do I fix this? There are people who will tell you how to do that. Cars would, it's giant with cars that way. So I, it's, it is, I just find it interesting a lot of folks are doing lifestyle podcasts that are just doing really, really well. I think the key, 1, they don't read, I mean, they don't take their comments seriously, right? Because you will, if you start trying to fight back with your audience on YouTube in the comments, you're It's just, it's not you got to have thick skin, right? And then, again, consistency.

Jim Collison [00:25:40]:
This is where I think a lot of people can't do it is you just have to a lot of these YouTubers, they put out something every day or 3 a week or sometimes daily. That's a lot. That's a lot of work. Cola corn star. He's always working. I mean, this guy works from sunup to sundown. And then, and I'm thinking he's got a young family too. And he'd start to wonder, How sustainable is this? How much longer? Seems, seems to be working pretty well, but it is.

Jim Collison [00:26:09]:
So there's a lot of, in the YouTube space, there's a lot of room for innovation, but yet people are drawn to lifestyle stuff. They just want to see the real lives of people. This is why reality television was so popular at the beginning until we all found out it was just WWE repackaged as survivor. The whole thing is staged, right? You know that, right? Survivor's completely staged, right? All those shows have, have a script. They're, none of them are, are actually, they're not leaving anything to chance. Sorry to break the news to you, but there isn't a single reality show that's not scripted anymore. Right? You yeah. But people, because that drop people are interested in the real lives of other people.

Dave Jackson [00:26:50]:
My favorite reality, again, in quotation marks, was the Gene Simmons family jewels because it just so happened that Gene Simmons, who barely has a driver's license, happened to be driving in Vegas when, oh, he's got a flat tire and, oh, who just happens to show up to help him with a flat tire? Carrot top. I was like, come on now. Do you really think we're getting a lot of comments here. Ralph from Ask Ralph podcast says maybe we need to move away from downloads and views and start seeing if the content moves people to pursue your call to action. That's how I that's how I measure my stuff. Stephanie says there's a great there's a show called creator science, and I don't know how I've heard about Jay Cruz or Klaus. Yeah. Jay Klaus.

Dave Jackson [00:27:37]:
Cruz, I something. It's Jay. Crater Science. That I remember. That's the part to remember. And he interviewed Dan Meisner, who's the guy from Bumper previously of Pacific Content, and he was talking about how they go by consumption rate. Like, downloads, he said. What downloads mean are a machine successfully moved a file from this point to this point.

Dave Jackson [00:27:58]:
Doesn't mean they actually listened. So he was saying, when you look at consumption rate, the only way to get that consumption rate to move is to press play. And so, Stephanie says, I listened to that. I'll put a link to that in the show notes. It that's actually a really good show. And what's interesting is I was I immediately wanted to I I shared it in the PodPage Facebook group. I said, this is really good. The guy's talking about making good content.

Dave Jackson [00:28:23]:
And I sent a thing to to I it took me a while because I had to find Jay's contact information because it wasn't on his website. That drives me nuts. But maybe Jay is getting too much. And I said, hey. I really enjoyed this episode because he asked the he asked Dan. He goes, okay. Because Dan works with big corporations, but he's helping them make great content. And he said the median percentage completion in Apple Podcasts is 80% of his clients.

Dave Jackson [00:28:50]:
And, to me, that's about what I'm shooting for. That's b. That's a b means above average. And if you wanna stand out above everyone else, you gotta be above average. And so I was like, that's the question I would've asked if I was in the chair. So, Jay, thank you for asking the question that I would've asked. And I went over, and I was trying to see if I could give Jay money because it really was. I mean, I was telling everybody about it, and I could buy his $2,000 mastermind, which I thought about.

Dave Jackson [00:29:16]:
And that's going to be a future episode of The School of Podcasting because it dawned on me. I I could bust out some plastic and buy that. It's $2,000 a year, and it looks like something I'd learned a lot. It just needs the time to watch all the videos. And I went, I don't have that. So let's let's put that credit card back in the the the wallet for a while. But, yeah, it was it was good stuff. And I'll just briefly hit this.

Dave Jackson [00:29:40]:
I went to a movie last night. I saw Joker. Horrible. It's a musical. But I've gone to the movie twice now. I've gone to 2 movies in less than a month, and I've not recommended a single one. Beetlejuice, you can definitely wait till it streams. Joker, I wouldn't even watch it.

Dave Jackson [00:29:55]:
It's just it's a musical and nobody told me it was a musical. The preview showed a courtroom where he's being very Joker and it blows up and you're like, oh, mayhem. This is gonna no. It was you watched about 40 minutes of Joaquin Phoenix being moved from place to place with a bunch of cops. And then occasionally, they would break in. Smile, and the world is laughing. And I love I I don't my logical brain does not understand musicals because I never just been like, Jim, let's go to the next question. I have to dance now.

Dave Jackson [00:30:29]:
I have to dance now. I don't get musicals. So just for the record, in case you've ever won, for those keeping track at home.

Jim Collison [00:30:36]:
We we won't break into song anytime soon.

Dave Jackson [00:30:38]:
Yeah. They were talking about

Jim Collison [00:30:40]:
the blog. You take high. I'll take low.

Dave Jackson [00:30:41]:
I was talking about the blog post, Chris over at castahead.net. Imagine how that blog versus podcast number has changed since Mass AI. Yeah. There's a whole lot of here's the interesting thing. I wrote an article that came out of my brain when, oh, crap, something shut down. And, oh, when StreamYard changed their prices. And I said, here are 5 alternatives to StreamYard. Got a fair amount of views.

Dave Jackson [00:31:07]:
Not a ton, but, you know, more than average. And then I started using this AI tool, and it said, based on what you're doing, you should write an article about how to create a free podcast. And I was like, really? That's not even really my jam. And I'm like, okay. But if AI said it, it must be true. So I put it together and explained here. Use Red Circle. Don't use Spotify? And here's how I record on your phone.

Dave Jackson [00:31:29]:
That's free and blah blah blah. 0. Like, 0 views. Like, I got a blog post on my website. It's been out a week. 0 views this month. And I was like, okay. Granted, it's been out a week, but 0.

Dave Jackson [00:31:44]:
And I was like, but AI said I would get lots of you. And I was like and I know Craig's in the chat room. Adam Curry, not a fan of AI, and I try not to let him influence me. I'm always like, let's it it's definitely I did an episode on. There's a lot of really cool things you can do with AI, but Adam Curry spit this out, and I was like, I gotta fact check that. But here it is. Here it is. Yeah.

Dave Jackson [00:32:09]:
The guy the the same guy wrote a follow-up to it,

Adam Curry [00:32:11]:
which is even better. I haven't sent it to you yet. But yeah. Okay. So OpenAI, in essence, for every dollar they make, they spend $2.35 currently currently. So It's unsustainable. They're already talking of oh, everything in in technology has always been to reduce costs, and every improvement in technology is supposed to make the system more cost efficient. Less power consumption.

Adam Curry [00:32:36]:
Look at the laptops. I mean, it's all about faster processor, lower power consumption, longer battery life. This is the opposite.

Dave Jackson [00:32:44]:
Yeah. These costs are going up.

Dave Jackson [00:32:46]:
Yeah. We need thorium reactors. Otherwise, we can't handle it.

Dave Jackson [00:32:50]:
And he goes on and on, but I just thought it was interesting that he said

Jim Collison [00:32:53]:
He's dead wrong, by the way.

Dave Jackson [00:32:54]:
Okay. Well, that was my whole thing because he's very opinionated in a negative way towards AI. And it's he keeps getting report after report on how much energy it's gonna take, and that's why in and he says that it's boots on the ground kind of reporting, but I just thought it was interesting that it just sounds like this is a bad idea that they're gonna they're re they're powering up old nuclear reactors because they're gonna need the power to handle all these machines doing all this stuff. And I was That's true.

Jim Collison [00:33:25]:
Yeah. Microsoft has purchased or is in an agreement to fire up 3 Mile Island again, right? One of the reactors, of course, doesn't work. If you remember the '70s, it's out of commission. The second one still works, and they're gonna fire that up. The, the point, the point on that, in a point in time, as we are right today, what Adam's saying is true. Like AI, the Open AI is spending more than they're making, right? They continue to get infusions of cash into that. And the stuff that they're doing is very expensive. The way they're running it, the processes they have to use, the GPUs.

Jim Collison [00:34:03]:
I mean, it's a, it's a Bitcoin esque problem that we have here. These processes that they're running are taking an enormous amount of power to get it done. The point is, though, that's the point of technology is that it's very expensive to get started. Like the, some of the, think about what like them or not like them, think about SpaceX, right, and what they've done. An enormous amount of money went into a whole bunch of rockets that blew up until they got them to land correctly. It used to take us forever. If, on NASA's time, when NASA was doing things, disasters, if you, if something blew up on the launch pad, it shut down for 2 years while they reviewed the whole thing. When Elon blew up a rocket, he went, Data! Awesome! Now we know what not to do.

Jim Collison [00:34:55]:
Let's do it again. Right? And certainly the startup of both well, I'd say the startup of both a OpenAI and SpaceX have a lot in common in that they took and are taking an enormous amount of capital to get going. Now, if we would have said that during the beginning of the PC era, when listen, the early computers, like they took way more energy than the benefit that they gave us a lot of times. Those old desktops that we used to run, the heat and the power those things took based on the benefit we got, you couldn't justify. The early computers in the '90s were $5,06, $7,000 That's a $90s dollars Those would be $15,000 computers today. Did we say in those days, Oh, this piece well, some people actually did. This PC thing, this is overblown. This isn't gonna go anywhere.

Jim Collison [00:35:47]:
When the internet came online, right, people were like, What is this thing for? This is and it was expensive. Remember? Dial up, and it was slow, and you didn't get much out of it, right? But the point in the Adam's he's looking at a point in time right now, and if it stays this way, yes, it's unsustainable. If we can't get but the point of technology is that they'll figure out how to do this quicker and better and cheaper and with less power. They'll, this will create new things that do it faster and better and cheaper and less power. And so we need to go through this cycle. This is where I think he's just, it's just a little shortsighted at this point to say, No, we need to go through this really expensive cycle to get it figured out. They will figure out economies of scale. They will figure out how to get this running cheaper.

Jim Collison [00:36:40]:
They will figure this all out. We know these things can't go infinitely this way. They, it's unaffordable. You can't do it. They'll figure out how to do this. Today, that process has pushed the LLMs out to the endpoints. So Windows 11 on ARM, the LLMs are actually, the models are actually on your desktop. You are the one doing the processing, not them.

Jim Collison [00:37:04]:
Right? We've seen this play out before too, in, in, where it goes, It's server based technologies, and it goes out to the endpoints. The endpoints are you. You're doing things like that, and then they come back to server technology. We see this go in the technology space back and forth. The trick will be is, how do they scale this in the future? And what do they do to make it more efficient? History would be on their side, would be in favor of it getting better less energy, less power, some of those kinds of things. Yeah. So I just Adam, I know you're the Podfather and all of that kind of stuff. But it's a short, it's fairly shortsighted.

Jim Collison [00:37:44]:
Will this happen? I, we don't know yet. History is in their favor. But I think we'll figure, I think we'll get this AI thing figured out, and they'll figure out how to do it in a way that's economical. It's still gonna take power, but so did gaming, and so did Bitcoin. Bitcoin. And we've and some of those things have been figured out. Now, you may say to me, Jim, No, that's not true. Bitcoin's still a problem.

Jim Collison [00:38:07]:
Well, yeah, it actually is. But I just, I don't want to I'd hate to throw the baby out with the bathwater on this one. I think there's gonna be some economies that'll take place.

Dave Jackson [00:38:17]:
Well, speaking of big because that did that's something that a lot of people freak out over and the fact that it takes so much power. Let me bring up a slide. I just had it doggone it. I forgot. Here we go. Jim, how much there's an app called Fountain, and it's definitely in the top 2 of when it comes to podcasting 2 point o apps that enable you to stream Satoshis. And in 2023, if you guessed total earnings of podcasters on Fountain, how much do you think they earned?

Jim Collison [00:38:57]:
In dollars?

Dave Jackson [00:38:58]:
In dollars.

Jim Collison [00:38:59]:
And this these this is value for value in 2023. Let's say half a $1,000,000.

Dave Jackson [00:39:04]:
That's a great guess. 200,000.

Jim Collison [00:39:07]:
Oh, okay. Well, it's double.

Dave Jackson [00:39:09]:
Yeah. 70% of the income is from people boosting. And if you're new to this, boost is where you can basically when you're using a new podcast app at new podcast apps.com, you can say it's sending them the host a message, but you also send them money. So now this is in the form of Satoshis, which is a very small amount of Bitcoin, but the largest boost amount. Wanna guess what that was?

Jim Collison [00:39:35]:
Out of that 200,000, I'm gonna say the largest boost was a $100.

Dave Jackson [00:39:41]:
Great guess. But you've underbid. Oh. $33340. Oh. Somebody said here, have $340. Holy cow. The average boost amount, $4.75.

Jim Collison [00:39:55]:
Yeah.

Dave Jackson [00:39:56]:
Now if you can get 3% of your audience to give you $5, that would be cool. 70% was earned from boost. So there's 30% though that those are people that are just every minute. They're giving you a little bit. Here's another penny. Here's another penny. Here's another penny. 42,000 boosts.

Dave Jackson [00:40:16]:
42,000 boosts were sent in 2023. That's just one app. And podcasters with the most supporters, 1,400. So there's that a 1,000 true fans. That was in a I'll put a link in the show notes, but this was a it was, I think, podcasting 2.0 and Captivate or something like that. And I thought they're announcing a new feature, and it was basically it's really easy to set up your show to receive Bitcoin. I guess right now, if somebody said, how do we get involved with this? It looks like, at this point, you go over and set up a fountain account in the app. I need to go look at this app.

Dave Jackson [00:40:53]:
I know every time I look at it because now they're getting into this thing called Nostr, which is like notes and stuff. I forget what it stands for, but it's another way to zip and zap and boost. And it's that podcast is made for people like Bitcoin, in my opinion. It there's a lot going on, but there is they talked about how you can see I can see, wow, Jim keeps boosting this guy 3000 Satoshis. What is Jim listening to that he keeps giving the money? It's another form of discoverability. And I was like and then they have charts. Here's the Curry and the Keepers, like, in the top 10. And they're basing that on how much money people are streaming to these things.

Dave Jackson [00:41:32]:
And I was like, so I know it used to be I would tell people go get there's a company called Albie, and I go get an Albie wallet. It's a piece of cake. And then Albie, understandably, got a little nervous because if everybody and their brother uses your wallet system, the US government starts to go, are you doing money laundering by any chance? Just and then there's something going on over there. And I did hear on an episode that they are working on something to replace that's not so centralized. So I keep every time I listen to Podcasting 2.0, I'm like, do they are they okay. So it's not quite ready for me to go, everybody go do this. This is the new way to do it. But right now, if somebody said, no, I want to get involved with this, I'd say get an Alby wallet and then Alby will give you basically an email address that when somebody sends satoshis to that email address, it goes into your wallet.

Dave Jackson [00:42:23]:
So they're holding on to your money. Now they're maybe that's not the right phrase, but they have a a bucket for you to put your money in. And they're they don't control it, but they're being very nice. It's called a custodial wallet. They're like, hey. We'll hold your money. It's yours. It's really it's yours.

Dave Jackson [00:42:38]:
We're just gonna hold it for you. And so that's the part that's tricky about. But I saw that, and I was like, man, that caught my eye because that's just one app. There's Fountain. There's Cast O Matic. There's all these other apps. I really wish right now my favorite app is Pocket Cast because of this this bookmark feature that I love. Just because I can go well, also, Adam talked about why Spotify because I haven't heard it yet, but the kind of head of podcasting for Spotify was on Pod News Weekly, and they were talking it drives me nuts when I hear, well, if the audience thinks it's a podcast and the teacher in me goes, then you tell them they're wrong.

Dave Jackson [00:43:14]:
That's not a podcast. And then everybody calls me a curmudgeon. I'm like, but it's ruined stats. But the fact that I can click this button and Adam will say

Adam Curry [00:43:24]:
So to say that it's it doesn't matter how it's distributed. It does. It does matter because you're not in control. And how many times do we see someone get kicked off of YouTube? How long before you build up your audience with spot video on Spotify, which only is on Spotify before something happens. Or you're not in control. That was the whole point.

Dave Jackson [00:43:46]:
So I love that I can just, like, for clips like this, or I'll see that's why I wanna talk about this on The School of Podcasting or whatever. I love that bookmark feature. They have transcript. They have chapters. Pocket cast doesn't have and every time they say, hey. We just launched transcripts. I email them back and go, when are you adding Streaming Satoshis? Because they have everything I want except that. And Podcast Guru has everything I want, except now I found out about a new feature called bookmarks, and they don't have that.

Dave Jackson [00:44:18]:
And I was like, so I'm I listen to my podcasting 2.0 shows in in Podcast Guru, and then everything else I listen to in Pocket Cast right now. Are you still an Overcast guy? Jim?

Jim Collison [00:44:29]:
Yep. Yeah. Yeah. Listen, with streaming satoshis, be very careful. I can't speak for other places around the world. In the United States, the IRS treats that not, it treats it differently than it treats it's income, right? And there's, it's investment income. And you're gonna, in some, in some, in some places, you just can't be careful with your taxes on this. So eyes wide open, friends, if you're going to go in, make sure you understand that this is a, this is a taxable event for you in some

Dave Jackson [00:45:03]:
Oh, yeah.

Jim Collison [00:45:03]:
In some regard. You're gonna have to, at the end of the year or the beginning of the year, you're gonna need to think through, Hey, I got to account for this. Just like you would account for your Amazon affiliate stuff or any advertising money that you made, these Satoshis that you're getting are not free. You're gonna have to account for them. So just be in. They're not, they're treated a little bit different. So just make sure you consult your tax advisor before you, you dig into that thing.

Dave Jackson [00:45:29]:
Yeah, I have yet to make more Satoshis than I give out. Like, I have people streaming sats, and then I look at my but the minute I send a boost of 2,222 because they they jokingly call that a row of ducks, it's there goes my satoshis. So

Jim Collison [00:45:47]:
Yeah. Well, but it's not it's tack like, so Yeah. It's

Dave Jackson [00:45:51]:
still in the middle.

Jim Collison [00:45:52]:
Satoshi. Say you get a satoshi, and then its value increases. You're that's a tax liability for you. And it's as it increases. If it decreases, you it gets complicated. Right? I mean, this is the thing. This is why I, I'm not a huge, I'm not a huge fan of, because I think it creates a nice the United States government, from a tax situation, have not figured out how to deal with Bitcoin yet. And so it's still a little, it's still a little weird from that.

Jim Collison [00:46:20]:
It's just is now it's getting better. And some of the crypto companies like Coinbase is helping you. They're wanting to help you deal with that. But I just, I'm a little concerned about the average podcaster who's like, Oh, yeah, I'm just gonna sign up for this and get this. And then they get the tax bill, or they'd have to figure out how to report it on their taxes or convert it

Dave Jackson [00:46:44]:
to money to, Yeah.

Jim Collison [00:46:46]:
I can't get a CPA to figure this thing out. Right? So just be just eyes wide open, friends. If you're going in on this if you're going in on this gathering of satoshis, eyes wide open, friends.

Dave Jackson [00:46:57]:
I'm sure you

Jim Collison [00:46:58]:
know what you're doing before you go.

Dave Jackson [00:46:59]:
Well, Dan said Fountainhead is an ad program for podcaster, and it worked pretty well for him. And then Randy said their promotions, though, might be a little sketchy. Over half of my listens came from Nepal. Now why would folks in Nepal listen to a value for value music show? I think it has more, so to get the sets for their promotions. Yeah. Bandrew says $4 boost is amazing. That's tremendous. Now, Bandrew, speaking of value for value, used to have ads turned on his YouTube channel, which is huge.

Dave Jackson [00:47:31]:
And he went value for value. So I when I get done, I need to go send him a here's the thing, Bandrew. I know I can give you a super chat. Is there some place on your website, podcastage.com, that I could give you PayPal so that Google doesn't get their 20, 30%. It's 30%. Right? I was I I should look that number up, but it's a lot. And not that I don't want Google to not stay in business, but if I wanna give money to Bandrew because I love his show, I need to go. And that's the thing that dawned on me going briefly back to the movie thing.

Dave Jackson [00:48:03]:
I spent $30 on the movies. It was $28 and and some change and have gotten zero value. But yet I listen to Bandra every week, and I'm like, okay. Well, I should be giving him $30 if he's more entertaining than Joaquin Phoenix singing with bad makeup. I should be giving him money for that, and we unfortunately, just podcasts are free. Well, they are, but if you want that person to stick around and do this, unless they're like Bandrew and just love sniffing and licking microphones, that's why his channel is so special. He's just over there just grabbing microphones and just this one has a hint of strawberry and mint. It's he really does amazing interviews.

Dave Jackson [00:48:44]:
It's just one of those things. Sometimes it's you just yay. That guy gave me value. I wanna give it back. Dan says, I always ask the listeners how they found my show and got a wave mentioning they came from Fountain after they ran ads. Ralph from Ask Ralph podcast spent a boatload of money on ads and overcast. And, like, 30% of his audience now is from overcast. So if you've got the budget and that makes sense if you think about it.

Dave Jackson [00:49:09]:
Right? You're you're trying to get in front of podcast listeners advertising in a podcast app. A 100%. Every one of those people listens to podcasts. So from a strategy, it makes sense. And then this is the part I never do. Jodie Kringle's in the house. She says, so how long does it take you to be able to actually move that Bitcoin into funds you can use? And that's where, for me, it's always broken down. In fact, even now that Albi has backed away, I have to go into strike.

Dave Jackson [00:49:39]:
It's this app, and I tied it to and I had to do the hokey pokey and turn myself around to to connect it to my bank, which I want. I want a lot of security around that. And then I can go in and basically say, okay. I wanna send $20 to my Albi wallet. And Albi gives me a QR code, which I then can copy the QR code and paste it into we've already lost aunt Cheryl. We lost her a long time ago. And so when I copy that and paste it into strike, strike will go over my my my bank, get $20, pay to Albie. It's just it's I was like, it just needs to be to quote the man from Apple when I was talking to him about it, he said it needs to be easy, and we are we're not there yet.

Dave Jackson [00:50:27]:
So that's why if people I've not cooled my thoughts on podcasting 2.0. I still think it's the future. I think it's the way I want it to go. I don't want to have ads and all this other stuff. I would love to have a direct connection with my audience. It's just not there yet. And that's why I'm really dying for them to come out with, what are we going to replace Albie with? And I know there are multiple companies that they're working on.

Jim Collison [00:50:49]:
Yeah. If it were me, I'd have a Coinbase account. They're one of the leaders, right, in this. And then you could move and that, the moving of the Bitcoin around is not too hard. You could, you just, in Coinbase, get an account number, copy that, like you're saying, copy and paste that, and it moves. On the Bitcoin network, that can take an hour. It can take 6 hours. It can take this is one of the problems with Crypto, right, especially with Bitcoin.

Jim Collison [00:51:14]:
You just don't know. And you don't know, you, the just depends on how busy the network is and some of what's going on. You're also going to pay some fees to move that. And I'm not anti fee, but sometimes the fees are higher than what you're trying to move.

Dave Jackson [00:51:28]:
So you

Jim Collison [00:51:29]:
don't want to, you don't want to be moving $1 around. I don't move much out of Crypto or into Fiat, your local money that you can spend, your local currency. Very often, just because, again, there's tax implications every time you move that, every time you sell to do something. And when you're buying something with Bitcoin, you're selling Bitcoin to do it. So there's some implications there. Dave, what I hear you saying, I still think it is still a little too complicated for the average person. Yeah.

Dave Jackson [00:52:02]:
It's not. Well You need to make it easy. For the average person. That's the key because Randall Black. Right? IT guy for a school system. So he's, oh, it's a piece of cake. And he's the guy. It's like, oh, just yeah.

Dave Jackson [00:52:13]:
I'll I'll fire up a CDN. I'll make my own podcast and use. And I'm like, that's because you're Randy. Difference I, he has a very specific skill set, and he will find you and make a podcast for you.

Jim Collison [00:52:24]:
Dan makes a good point. He says, Hey, it takes 3 to 5 business days along with a fee to move USD from his one bank account to another. And that is, that's true. Those right? I mean, we still, yes, I'm not saying the banking system is any better. If you understood, like for a traditional bank, if you understood the, how old school moving money is in the way they do it these days, you, it's bad. It's still, they're using like '60s '70s technology in some cases, maybe '80s, if they're up to speed, to get some of that stuff moved. So I'm not saying that U. S.

Jim Collison [00:53:06]:
Banking is better than Bitcoin or whatever. Just again, eyes wide open on this. I think, we think, Oh, yeah, that's new, and it's shiny, and it's awesome. And you're like, Well, Okay, it is new, and it is shiny. There's some limitations and some drawbacks to it as well. Just know what you're, know what you're getting yourself into with it. And know it's based this is the other thing, folks, here in the United States, this is, we're, we're insulated for the most part from fluctuating currency prices, right? The U. S.

Jim Collison [00:53:37]:
Dollar is fairly stable. It does move around, but it's fairly stable. We don't see that. In fact, we just went through a period of inflation where a lot of people complained because of that, right? Now, imagine that, imagine going through a period of inflation and deflation within a matter of weeks. So something costs $10 and then it costs $20 and then it's $7 and then it's $19 That, that's the fluctuation that you see with Bitcoin, right, and its value, especially against the U. S. Dollar. So you are, if you didn't like the not knowing what things were gonna cost over the last couple years, you're, if you're gonna, if you're gonna buy into this crypto stuff, you're gonna, that thing has moved around hard in the last year or 2.

Jim Collison [00:54:25]:
And it goes both up and down, right? And so it's moving around. Things could be more expensive things could be less expensive for you. Again, not saying I'm not a guest that I'm I have some. I do some. But just know what you're getting yourself into.

Dave Jackson [00:54:38]:
Yeah. The chat room's been going crazy. Gary has a great point. We're talking about YouTube. October 15th, YouTube Shorts will expand from 30 seconds to 3 minutes. Woo hoo. That's gonna be interesting. Jeff c says, I don't know how SEO as we know it is gonna survive.

Dave Jackson [00:54:55]:
I think everything else asked. Yeah. That's one where I'm worried about all the chat g p t stuff because if you're not in that database Right.

Jim Collison [00:55:03]:
Right.

Dave Jackson [00:55:04]:
You're screwed, and SEO goes right out the door. And thank you. I I kept saying Jay Cruz. I think that's a some sort of brand. It's Jay Klaus at Creator Science, and he used to run Pat Flynn's that's where I first heard about Jay. He was running Pat Flynn's community, and I was like, oh, that guy must have some chops and something like that. Stephanie says, I have videos of my podcast that I wanna add to my YouTube, but I need to make them jazzy somehow. And, for that, our awesome supporter, castahead.net, Chris Stone, can do that.

Dave Jackson [00:55:35]:
He makes really beautiful in fact, Gary agrees. He says, Chris over at castahead.net, the current weekly supporter. And then I think that's all the ones I had. Oh, Randy, YouTube was 50% on super chats. If that's the case, that's that hurts. I mean, I love 50% is better than 0%. Thanks some people. And then maybe we'll do we'll do a little, what do you call that thing? Power rant.

Dave Jackson [00:55:59]:
Our awesome yeah. We have we have things I'm seeing that I'm like, oh, please. No. Don't do that.

Jim Collison [00:56:03]:
Hasn't this whole show just been a power rant?

Dave Jackson [00:56:07]:
Good point. Oh, come on now. I'm stuck again. Here we go. Yes. You can be an awesome supporter by going over to ask the podcast coach.com/awesome. Please notice that is a link tied to my brand. I'm not saying go to patreon.com/davejackson because while I have a Patreon, I'm now using Supercast.

Dave Jackson [00:56:28]:
So by going to ask the podcast coach.com/awesome, I control that. So keep that in mind. And the show is brought to you by The School of Podcasting. You can get courses. You can get unlimited coaching and a really awesome community. Use the coupon code coach when you sign up for either a monthly or yearly subscription, and, that comes with a 30 day money back guarantee. And Ask the Podcast Coach runs on PodPage, if you wanna try PodPage, check out try podpage.com. That's my affiliate link.

Dave Jackson [00:56:57]:
And we're using Ecamm right now. You can go to ask the podcast coach.com/ecamm. It's, in fact, in 2 weeks. We may need remind me to look this up. But Jeff would know. Jeff, see when is Ecamm Creator Camp? Because that's on a Saturday, and I won't be here. I'll be in Baston, packing my car. If you need more Jim Collison, and who doesn't, go over to either take your pick.

Dave Jackson [00:57:22]:
It could be the average guy dot tv, or if you wanna be crazy, you can go to home gadget geeks.com. It's the same. And it's time for our awesome featured supporter of the week. And let's see if it's boy, I've just Windows o' Plenty on the screen when I do this, and we'll close some ads. And is it Craig from AI Goes TO College, Randy from Bible Bytes, Greg over at Indy, drop in? Chris could Chris make it 4 weeks in a row? He's just been crazy over here. Or ask Ralph at askralphpodcast.com or Jodie Kringle and the audio branding show. Well, we'll find out when I click spin. And the winner is no.

Dave Jackson [00:58:03]:
Max Trescott over aviation news talk dot com. It was this close to being Jody. And then so thank you, Max, for being an awesome supporter. And I swear I want to this is where I always have a train wreck. And it's interesting if I just you know what? If I just go back to here. There we go. That will do it. If this show saves you time, if it saves you money, if it saves you a headache, but keeps you educated, or maybe we're just entertaining, then maybe you should consider going over to ask the podcast coach.com/awesome.

Dave Jackson [00:58:36]:
And, yes, it is time for let me hit the jingle.

Jim Collison [00:58:41]:
And now it's time for a power rant.

Dave Jackson [00:58:44]:
In fact, I'm going to stand up. I have to. It's a power rant, kids. Can I do this? Is that gonna work? No. Can you hear that? That motor. That's

Jim Collison [00:58:53]:
motor. Motor.

Dave Jackson [00:58:55]:
Alright. Well, anyway, please quit doing this. I don't know why, but I see these, and I'm just like, wait. What? Why are you doing it's just it doesn't make any sense. And that is I saw this come through. I'm working on intentionally minimalist and low budget podcast that will be audio only. I'm not concerned about the audio quality. Well, first things first, maybe you should.

Dave Jackson [00:59:22]:
As long as it's possible to understand what's being said. Okay. So he's going for listenable, not pristine. Okay. That's all I care about for now. Ideally, each person usually will be 3 total in different locations could dial into a conference call type system. So that's right there. No.

Dave Jackson [00:59:41]:
No. In phone call so you think somebody's going to listen to a show that sounds like this. Everybody cares. Nobody wants to listen to a pod. Charlie Brown's teacher does not have a podcast. That's all I care about for now. Conference call type system. I personally love to have headphones in and walk around my house while talking.

Dave Jackson [01:00:00]:
And this is the part that's driving me nuts. When you do your podcast, do your podcast. All these people are like, I wanna do a walk and talk. Why? Do do you think it's like, oh, I would listen to these people do interviews, but you know what would make it better? If they were walking around so I could hear gravel under their feet. I'm like, no. When you do a podcast, do your podcast. Like, focus on your podcast. To quote the great mister Taylor, better known as Travis Kelce, podcasting is harder than football, and it requires attention and focus.

Dave Jackson [01:00:35]:
And you're like, I remember once. I I did this once on a a weight loss show, and my audience loved it. Why? Because I got the crap scared out of me by a dog that came running at me, and, thankfully, there was a fence. So this whole, I know what I'm gonna do. I'm so busy. I'm going to podcast from the car. I'm going to walk and talk. I'm going to going, no.

Dave Jackson [01:00:56]:
Quit. When you do your podcast, especially if you're interviewing people, take the time and just focus on listening to them. So that is my that's my power rant for the day. What say you, Jim Collison?

Jim Collison [01:01:09]:
Oh, I agree with you. I think that's, the smart now could you I I've could you do it from the cart? You can, because we're not here to tell you what you can and you can't do. But if the a lot of folks, when they hear bad audio and I struggle with this. One of my very favorite podcasts, every, about every 3rd show, they're, they go remote to do interviews. And the audio is terrible. You can tell they sat down at a table in somebody's kitchen, and they put a microphone in the middle of the table. And they were, it's far away. And the content is great.

Jim Collison [01:01:49]:
I mean, it's still amazing content. I have to psych myself up to listen to it. I'll hear it. I'll hear the interview start, and it's distanced. They're in, they're, it sounds like they're a 1000 miles away from their microphone. And I'm like, Okay, I'm gonna, I'm gonna go listen to another podcast and get myself ready, because I'm gonna it hurts. It takes, it almost takes more energy. I feel like after listening to an episode with bad audio, I need a break.

Jim Collison [01:02:17]:
Like I need to take a walk. So it, no, it does matter. And the better you can make the audio, the easier you're physically making it easier on your audience to listen. And if they're listening via earbuds, it's even worse to have this room echo or this, whatever you're doing, please. I get people all the time that I'm interviewing, and they bought, since the pandemic, they bought a puck that's 4 miles away. And they're like, Well, everybody else says it sounds okay. And I'm like, Well, nobody else cares except me, and you sound terrible. So can we get a headset? Can we get a microphone on you? I mean, I would it does matter.

Jim Collison [01:02:59]:
I think it does matter. Physically, it makes it easier to hear.

Dave Jackson [01:03:02]:
There might be exceptions. I've never listened to it, but I know a listener of the School of Podcasting does walking his fitness. And he walks around and talks and does this okay. And I know everybody's gonna I saw in the chat room there. What about Kevin Nealon? Well, Kevin Nealon is a famous comedian. So step 1, be Kevin Nealon, and then have a staff of at least 2 because I know he's got a cameraman behind them and a cameraman in front of them, and he's also interviewing Sheryl Crow. Number 2, get Sheryl Crow as a guest. Now if I was gonna do that, if I'm like, no.

Dave Jackson [01:03:37]:
I really wanna walk and talk, I would go buy the Chris had them when I was in Atlanta. I got to hang out with Chris Stone, and he had the little Shure clip on microphone thingies, and they have noise canceling. And that's the part that always makes me scratch my head. I wanna do a walk and talk, but I do wanna take out some of the background noise. I'm like, well, then don't do it outside. If you're trying to get rid of background noise, maybe record some place that, I don't know, doesn't have background noise. But most of the time, they want the background noise, so you can turn that off. But that would be the easiest way to do a walk and talk.

Dave Jackson [01:04:07]:
Get ashore, clip those little things on, do your walk and talk, and go that route. I'm just when I see people like I want a podcast in the car, I go, that is the definition of distracted driving.

Jim Collison [01:04:19]:
That there's the safety reasons too.

Dave Jackson [01:04:20]:
Right?

Jim Collison [01:04:21]:
I mean, that's what you're saying. Yeah. And you could be like, No, I'm okay. I'm there's, there are actually some studies that talking, just talking on your phone engages your brain in a way that distracts you as much as drunk driving. So we always, we talk about this hands free thing and, No, I'm still paying attention. No, you're talking to somebody else, and your brain is actually distracted and creating images as you're talking to somebody else. Your brain is actually imagining that person. And it's, now you're not concentrated on the, concentrating on the car in front of you kind of thing or around you? Or, so yeah, safety wise, it's probably not.

Jim Collison [01:05:01]:
It's probably because now you're thinking about the content creation that's going on around you. And yeah, probably not a great idea. Even if you get really good sound, it's probably not the safest idea. I'll tell you what, I move my mic away from where it's at right now, and I do the rest of the podcast with you barely hearing me, the chat room loses their effing minds, right, at this point. Dave, anytime you and I have any kind of audio problem, for the longest time, like you were louder than me, and you still might be louder than me, or I might be louder than you. We get those comments in chat immediately. So does it matter? It absolutely matters.

Dave Jackson [01:05:44]:
Yeah. We talked about this in a school of podcasting group coaching, and and Craig from AI Goes TO College said the minute I have to ride the volume knob, it's sorry.

Jim Collison [01:05:54]:
Yeah.

Dave Jackson [01:05:54]:
We'll see you next week. Hope you can get your sound better kind of thing. Yeah. I am actually looking. I'm right now, I'm in theory, on the meters, I'm this much louder than you are. But that's

Jim Collison [01:06:04]:
But no, but we know But

Dave Jackson [01:06:05]:
the chat room will let us know.

Jim Collison [01:06:06]:
Either they're putting up with it or but it, it, the point was not that you need to fix it right now. That's not the point. The point

Dave Jackson [01:06:13]:
was,

Jim Collison [01:06:14]:
it matters to people. And we have now, our audience is mostly podcasters, so they're concerned about it in some way. And we're preaching to the choir on this one, at least with who we have in the chat room here this morning. But it, that, yeah, it does matter. The people are like, Can't hear you. Echo. Echo. I mean, how many times I come in with an echo for a while we were having that problem? And echo.

Jim Collison [01:06:36]:
I hear echo. I mean, that chat room's so fast to let

Dave Jackson [01:06:38]:
us Immediately.

Jim Collison [01:06:39]:
Yes. Yeah. Exactly.

Dave Jackson [01:06:41]:
Yeah. Gary says, I just brought the RODE Wireless Pro, which has 32 bit float, which means you can almost not record bad audio. The only thing that why I would recommend the Shure thing is if you're doing just audio, then, yeah, probably a RODE Wireless Pro would be the way to go because, again, you can't get bad audio aside from plosives. But you are basically clipping a pager to you. It looks like it's 1986. You've got this big square thing. Where if I was doing video, I would go with the Shure mic, and then you can actually just stream right to your phone. As always, it depends in what you're doing.

Dave Jackson [01:07:17]:
The I thought this was an interesting question. Says I have a podcast that is 25 episodes in about a niche topic. We have some friends that have businesses in their niche topics that we promote more or less for free. Well, don't do that, but okay. Unless they have a link to your show on their website. We've been approached recently by an author that wants to sponsor the show. Well, first thing I would say is, did that does that person's book match your audience? We're not sure what to charge him or ask in return. We currently get 25,000 downloads a month.

Dave Jackson [01:07:50]:
Monthly stats are crap. Alright? Because when they when the what you need and the reason I say that is a monthly stat is based on how many episodes I'll give you an example. The School of Podcasting first episode came out April 2000 and 5. Still gets downloads. If that gets downloaded in October, it counts as part of this monthly download. So that show has 900 plus episodes, but it was something I wanna say 40% of my downloads in a month at The School of Podcasting come from episodes that were released in this month. The other 60% was my back catalog because I have a huge back catalog. So monthly stats don't count when you're quoting sponsors.

Dave Jackson [01:08:33]:
And we release a new episode weekly. Great. So you wanna look at how many episodes you got per episode after 30 days. We're constantly growing and promote our show heavily on Instagram. Any advice on how we should proceed? So how do you charge? This is where in negotiations, if you read any book on negotiation, they will tell you to let the other person say a price first. And part of that is they're not sure what to. They don't want to offend you, but they don't want it to be too low because then you'll be like, how dare you? $10. So I always ask them, just because I watch Shark Tank, what is your what is your cost? You what is your customer acquisition cost? Which makes you sound so brilliantly smart.

Dave Jackson [01:09:14]:
What is your customer acquisition cost? And if they know that, then take that. And if I had let's hey. Let's do fun math with Dave. If I get 300 downloads an episode, right, I times that by our magic point o three, that's 3%, that means I'm gonna have 9 people that might take action on that. So if he says my customer acquisition cost is $12, then I take that 9 people times 12, and that gives me a $108. That's for the podcast. Then you wanna go, well, how much to be featured in the website? Because it's one thing to say. It's another thing to have a link in the show notes, and then the newsletter.

Dave Jackson [01:09:55]:
So what and then whatever number you come up with when you start to feel uncomfortable and you're like, so you're saying a $108. I go, yep. An episode. Now I realized that the first nine people that sign up on that first episode are not gonna sign up again, but maybe. But that it just the answer is I don't know that there is an official just follow this kind of math, but this will give you an idea of how many people are gonna take action, how much money they're gonna make. And then that's where if you ask them the price, how much is your customer acquisition cost? And then my whole thing is whatever it is. So if you come up and you're like, well, that'd be, like, around a $110. Great.

Dave Jackson [01:10:36]:
Tell them 1.50 because we all under serve our audience, especially if it's a niche audience. And that guy's trying to get into people that like street hockey. Alright. Well, there's only 3 other shows about street hockey, and you're the biggest one. Raise that price. So I don't know. Jim, any thoughts? Jim,

Jim Collison [01:10:56]:
just know, if you say $150, and he says, I was thinking $120, and you say, Yes, you are now open for negotiation every time they renew. So if you don't like negotiating, don't. Say $150. If they say No, or if they ask for less, don't take it. You have to, if you want to be in the negotiation game, then negotiate right out of the chute, right? And get that thing if you like that. Some people really like that. And that's fine. If you don't like it, a lot of people don't do it from the very beginning.

Jim Collison [01:11:30]:
Right? But I'm with you, Dave. I think, and then, oh, I'll say one more thing on that. I think a lot of folks get stuck in they, they can't figure out a price, and so they just don't, they don't do it very well. They're like, No, I just don't want to do this. You got to do it. You got to do it at least once. Pick a price that sounds fair and say it. Stay with it.

Jim Collison [01:11:50]:
If they say No, don't and you don't want to negotiate, don't. But the next time somebody asks for this, you go a little bit lower, right, till you find what the market is going to bear. This is supply and demand and basic market economics, right? What, how much is your car the car you're currently driving, how much is it worth? Well, people say, Well, Kelley Blue Book? Well, that's just an estimate. It's actually worth what someone will pay for it, right? That's what it's worth today. Right now, EVs are, they were popular. Right now they're taking it on the chin a little bit, and they're not as buying a used one if they're a little, or trading 1 in, they get a little less for them because they're not popular right now. Right? They're, their, their resale value is taking a hit. So with your podcast, I always say, Set that amount.

Jim Collison [01:12:38]:
And if they say No, the next time they ask, drop it down a little bit until you find what the market is willing to bear. Then, as you have customers come to you, as you have folks come in, start raising that price a little bit, right? Or keep it the same, if that's the right, if that's the right you can keep it the same, but raise it a little bit till people start saying No. Then you'll find your, then you'll find that, that, that spot where you're comfortable with what you're doing. Your podcast is unique. It's not like anything else. So you can't say, Well, I looked it up in the book, and it says this. No, your podcast's too unique for that. You're too unique for that.

Jim Collison [01:13:14]:
You have your own value associated with it. You need to do your own market research, and you can do it live with people. If you charge too little, well, the next time, charge more. Be good enough that you can charge more the next time. Eventually, people will start saying no, and then you've charged enough at that point.

Dave Jackson [01:13:31]:
That's it. In fact, that strategy is mentioned in the book. Profit from your podcast, one Joe Salcihi from Stacking Benjamins. He says, You're leaving money on the table until you've heard no. And I was like, that's a really good point. So

Jim Collison [01:13:45]:
No. It's a very it's a very it's very common. It's very common technique. It's not complicated. Just wait for them to start saying no. And they're like, Okay, I've charged enough. And if they say yes too quick, you probably haven't charged enough. But it's all right.

Jim Collison [01:13:57]:
You've already said it. You can move that up with your next customer. Or the other thing is don't commit forever, right, on these things. Well, how much? Well, it's $50 a show. Forever? So if I sign a contract, does that mean you're locking in $50 for forever? Well, maybe. Just, but say, you could say something like, Well, my 2024 pricing is $50 a show. And I release new pricing every October for the next year kind of thing, if you wanna get if you so that way, you can have a way to raise prices if you need to.

Dave Jackson [01:14:33]:
Yeah. I've done I've seen that too, where people go like, alright, the first month will be x amount of money. And months 2 3, like, we're giving you a special discount as a new customer. The 1st month is 10% off. 2nd month is this. 3rd month is this. And it's a 3 month minimum purchase or something like that. So it's always tricky.

Dave Jackson [01:14:52]:
The chat room had some comments on the lav mics. Ralph says I was using the SureMove mic for my show because I do video, but it went back to a regular mic because people told me the microphone in the shot gives me street cred. Well, if we ask people what a podcast is, people talking to each other with microphones. That's a podcast. Yeah. Don't get me started. Gary says the Pro also includes a couple of NICE Labs. And Brando says, yeah.

Dave Jackson [01:15:18]:
And yet no one uses them. So that would be another thing you could do with the I didn't realize the Pro came with labs. That's a cool setup. Yeah. Here's a fun one. This is an easy one. They say, I don't have an RSS feed or a host. I'm getting ready to publish my 2nd podcast.

Dave Jackson [01:15:35]:
I'm hoping they mean episode and not show. My first one nope. They mean show. My first one was a short 10 episode with a friend of mine. We self published on Spotify and Apple. I plan on doing it the same way, but I'm doing myself a disservice by not having a host or RSS or using Podbean or a similar site. It is a pain uploading the same info and tags to each site and episode. Again, copy, paste.

Dave Jackson [01:16:01]:
But I don't wanna miss an opportunity for Grosch. Should I be doing these other things? Well, yes. You need an RSS feeds. Am I doing it wrong? Yes. You're absolutely doing it wrong. RSS, that last s and s stands for syndication. So you upload it in one place, and you put it excuse me. What? We're not done.

Dave Jackson [01:16:24]:
Okay.

Jim Collison [01:16:24]:
Shit. Blush through again.

Dave Jackson [01:16:25]:
Yeah. And the furnace hasn't even kicked on. That's what I'm waiting for. When the furnace kicks on and the smell of burnt dust. Yeah. But you need an RSS feed and get yourself something like TextExpander. I love TextExpander. I use it a lot in support.

Dave Jackson [01:16:42]:
And if you ever see, pod page and it says, let me know if you need any other if you have any other questions, I'm always happy to help. I actually didn't type that. I just typed in hashtag t y, and it types that. So if you're typing the same things over and over, you can do that. If you're using Captivate, they have you can use a template that you make. So if you're always going to put in the same tags and things like that, you can set that up so that you don't have to type it over and over and over. Yeah. Craig's talking about pricing.

Dave Jackson [01:17:12]:
He says, I had that happen with a job once. They asked me what salary I wanted. I gave a figure, and they immediately said, okay. And it left lots of money on the table. Yeah. That's there's nothing worse than going Maybe. When you go, I don't know, 200, and they go, okay. Like, I should have said 400.

Jim Collison [01:17:30]:
Well, maybe. Like, that can backfire on you too. You may have actually just hit what their budget was. And now Yeah, I know.

Dave Jackson [01:17:37]:
That's true too.

Jim Collison [01:17:38]:
Awesome. Okay, that's a, that's great. And, and so, yeah, be careful. Don't feel too bad. You might have just hit the sweet spot in that. And that's, I'm, listen, I'm not a big negotiating fan. I'm just not very good at it. And so I always shirk away from it.

Jim Collison [01:17:54]:
But don't always feel like you've gotten screwed or you've left money on the table. Or when I bought my most recent car, I went in, and the sticker price was

Dave Jackson [01:18:04]:
I

Jim Collison [01:18:05]:
think $27, right? And I said, I'm taking this car. And he's, You want to drive it? I'm like, No, I want, this is the car I want. He was like, Really? Yeah, no, I've done the work. I'm, I'll drive this one away. This is fine. And he's, Okay, because you should drive 1. So he did, we drove another one. But afterwards, he's, so we sit down and we do the paperwork.

Jim Collison [01:18:25]:
And he's, Well, I said, Is this the part where we negotiate? He's, Well, do you want to? And I'm like, Well, yeah. He's, Well, tell me a price. And I'm like, 26. He goes, That's fine. And if I could have gotten obnoxious with that and been like, 22! And then gone through the whole thing with it. But it was valuable to me. Could I have gotten it cheaper? Yeah. Could I have paid more for it? Yeah.

Jim Collison [01:18:48]:
It's and I'm really bad about this at some point, just get by the damn thing and move on. Stop trying to milk every single penny. And listen, this is physician heal thyself. I've, maybe I'm just talking to myself here, right, in that milk every single, I could have got it 3¢ cheaper. Your time is worth something. So just buy it. Move on. You're fine.

Jim Collison [01:19:13]:
And

Dave Jackson [01:19:14]:
the the worst strategy for car negotiations is when your car dies driving onto the lot. That happened.

Jim Collison [01:19:24]:
You're right. Oh.

Dave Jackson [01:19:25]:
I have to buy a car to get home. That is not a good negotiation strategy. The week of 18th is when creator camp is. I'm not sure. I guess if I click on a calendar, we could figure this out. Okay. So, yes, I am flying back the 19th. So there will be no show October 19th for Ask the Podcast Coach.

Dave Jackson [01:19:44]:
I'll be coming back from but I'll have pictures of me taking a selfie.

Jim Collison [01:19:49]:
From now. Right?

Dave Jackson [01:19:49]:
Yeah. With with Jeff See. So that'll be cool. Jeff See's there. There's a guy named Dan that does a lot of videos about DaVinci Resolve. He's there. Alec, the guy that does who I learned ECAM from is gonna be there. So I'm looking forward to it.

Dave Jackson [01:20:04]:
I've just gotta get caught. I didn't realize there was homework. I thought this was go to the conference, sit there, listen to people fly. No. There's homework. Oh, because they were doing everything in Discord, and I'm just not a fan of Discord. I'm like, I'm old. Email me.

Dave Jackson [01:20:18]:
And they had the wrong email or something, but looking forward to that. So, yeah, in 2 weeks, we'll be, we'll be taking a week off. At any rate, Jim, what's coming up on Home Gadget Geeks?

Jim Collison [01:20:27]:
Yeah. Dan Laffeb joined me this week. Dan Cool, Dan. From based on a true story, based on true story podcast dot com. We talked a little bit about CGI in movies a little bit. And then we looked at the Elgato prompter. He did a little hands on, not necessarily a review, but we talked about it. We talked about the idea of looking into the camera, and does it matter if you, if you are looking away or looking above? A whole discussion around that.

Jim Collison [01:20:52]:
I thought it was, it was helpful to me. It was good. So available right now and Dan, thanks for coming on but, available right now: homegadgetgeeks.com.

Dave Jackson [01:21:02]:
Excellent. On The School of Podcasting, it is something I haven't done. I've tried it a couple of times and never really it never really worked. I had somebody that was a consulting client. And I'm going to basically take that show, make it an NPR style narrative thing. So it'll be great for the questions you need to ask if you're thinking of starting a podcast because his title made no sense. I'll just give you that one. He told me what it was.

Dave Jackson [01:21:28]:
I go, I have no idea what that show's about. If I said the Big Orange Dad day, to you, Jim, what do you think that show's about?

Jim Collison [01:21:36]:
Big Orange Dad, Domino's, maybe?

Dave Jackson [01:21:38]:
It turns out he's in Tennessee, and orange is the color of the football team. Yeah. So I was like, yeah, I'd go now. That might be one you ask people and go, what do you think it's about? If he's asking his friends in Tennessee, they're like, oh, it's about being a dad and football fans. I'm like, okay, maybe not. But that's what's coming up on the school of podcasting. Holy cow. Super chat from mister Craig Van Slyke.

Dave Jackson [01:22:01]:
Check him out. AI goes to, college. Thank you so much for that, Craig. And we will see you next week. We will be here next week as always. Ask the podcast coach.com/live. Everybody, like, subscribe, and ring the bell. We'll see you.