Transcript
WEBVTT
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Ask the Podcast Coach for September 28th 2024.
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Let's get ready to podcast.
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There it is, it's that music.
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That means it's Saturday morning.
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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.
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I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from.
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I was looking for the balloons, like no balloons, when you no, I turned the reaction.
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Oh, from the average guy, happy Saturday morning to you.
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Always good to be back on a crispy, fall-like morning here, and fall is on its way.
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Always good to be on.
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Ask the Podcaster.
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Yeah, Gary says I'm probably playing with the new Rodecaster video.
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Yeah, because I got $1,200 in the couch cushions just sitting there doing nothing.
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That's not a bad price for that.
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I mean for what it can do, Like it used to take a lot of equipment.
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You know the audio side of things makes sense.
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That's a little cheaper.
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As soon as you introduce video switching it used to be all right $10,000 or $50,000 or whatever.
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So $1,200, I mean that's cheaper than the hot water heater I just put in.
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Yeah, oh man, that hurts.
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Yeah Well, todd Cochran had a TriCaster and so when he saw it he was like, oh, I'm pulling it.
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Like he pulled the trigger immediately and he said you know, he used to have to lug around this computer and all this.
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It was just, you know, it was great technology for back in the day.
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But Rode came out and I know people that are really into video and they're like oh no, that's really cool.
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Like I'm going to get one because they're you know, they need all that stuff and I'll just be interesting because I know you can make scenes.
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Does that mean I could get rid of Ecamm?
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And I was like interesting, because you'd still have to stream to YouTube, right.
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So I was just like but I don't know.
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To me, I'm a big Ecamm fan, so I don't know.
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But I was just when it came out.
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It's 1200 bucks, holy cow.
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There's a lot of things that came out.
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So we should get comfy and, you know, wet our beak by getting a fun cup of hot Java there.
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And, of course, that awesome coffee pour is brought to you by the one and only Mark over at podcastbrandingco, you know, cause they see you before they hear you.
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So whether you need artwork or a full website or a PDF or a lead magnet or a business card or anything that is going to face the public.
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You got to go over to podcastbrandingco.
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Mark is an award-winning graphic artist and this is such a bonus.
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He's a podcaster, so he understands podcasting.
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You don't have to explain it to him.
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He's done over 500 pieces of artwork for people and they're all amazing.
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And the one thing he's going to do that somebody else isn't is he's going to sit down with you one-on-one.
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He's going to listen to your show that's another thing and then sit down with you one-on-one, find out, kind of, what you're trying to put out, what do you want your brand to be, and he's just so good at it.
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So when it comes time to look good and grab people's attention, there's only one place to go and that is podcastbrandingco.
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And if you need another bonus Mark is Canadian, so he's polite and tell him that Dave and Jim sent you over at podcastbrandingco you over at podcastbrandingco.
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It's my favorite part when you say and he's Canadian.
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I always appreciate that.
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A big thanks to Dan Lefebvre over there, based on a true story at, based on a truestorypodcastcom.
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This week he has Turn a Bridge Too Far, the Godfather.
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Do you have to say that in that, the Godfather?
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Do you have to say that in that, the Godfather?
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Part three, and remember the Titans?
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You can check it out today.
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This was this week, it was actually last week for this week, but you'll give it a try.
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If you're looking for something to listen to, you need something to catch up on or just something different.
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Check it out today based on at truestorypodcastcom.
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And Dan thanks for your sponsorship, and he'll be on Gadget Geeks next week talking about the Elgato, not Tri-Tella prompter.
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There we go, thank you.
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Or the Stream Deck, and now they have a rack-mounted one that came out.
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So always fun, although we will probably hear it.
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Today I have a line conditioner you know battery backup, surge protector thing and every now and then it's not happy, so we will probably hear this high-pitched eee when it goes off Like something's.
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It's still plugged into the wall and I haven't lost power, it's just that thing's going bad and I don't know what's happening, but for some reason.
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How old is it?
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Five years maybe.
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Is it UPS, yeah, and you're running your power?
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Okay, it's UPS, yeah, so it's just the batteries and it's one of the things where, instead of buying a battery, which would be much less, I just buy a new box with a battery in it and you have to charge it and that whole whole nine yards.
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But what's driving me nuts is there's enough.
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Something's happening to where, all of a sudden, one of my elgato lights will go.
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They'll lose its.
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I guess what is?
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It goes off my wi-fi, so I'll hit my button on my stream deck and, all of a sudden, one light will stay on, and one light when I was like, and all you do is you go up to the light and you flick it over and reconnects to your wifi.
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But it's just such a pain in the butt when I'm like you know, oh my gosh, I have to get out of my chair to turn off the light, holy cow.
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But it's kind of ridiculous it is, and last week we were playing with AI stuff and we have a great example of what AI used to be and what AI is now, and so I went over and I found a question on the bad.
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Well, I don't know if it's bad news, but this person I saw it and I was like, oh, that's a good question.
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It's like a minute, maybe a minute and a half clip, and I even cut out some of it, but here's what old AI used to sound like.
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This is from a website called Revoicer that I got on an AppSumo deal and so let's do a little bit of this.
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I released my first episode in February of this year, 2024.
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And by any objective metric, the podcast audio platforms and video in YouTube is going very well.
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All right, not horrible, but pretty obvious, at least to me.
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Now I'm sitting here listening.
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Now I'm going to let this one go through, but this is from 11 labs.
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I released my first episode in February of this year, 2024.
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And by any objective metric, the podcast audio platforms and video and YouTube is going very well.
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It's been released every week since and my goal was to do 50 episodes and then decide if I should keep going or not.
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Okay, I'm gonna.
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I'm praying.
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I have this button set up right.
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So his goal was to do 50 episodes and then decide.
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All right, so he's done 50 episodes.
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My podcast is in the finance space and the growth has been gradual over time.
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Youtube channel is now at about 1340 subscribers, monetized about a month ago and earned just over 100 bucks so far, and the traditional podcast version is growing in chunks.
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It started out very slow for months and then had a big jump and then after a few months, another jump, etc.
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Zencaster indicates that I had about 1052 listens, downloads last Friday and today looks like it may reach that number again.
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In general, I'm a retired 46-year-old and wanted to do this podcast just because I wanted to.
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The feedback received has been postive, along with a troll or two along the way, which is how you know you've made it.
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And, by the way, Mark mentioned this, if people type it wrong, postive, of course was positive.
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Yeah, yeah, and nobody says et cetera when they're talking.
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That's a written kind of annotation.
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Right, that's true.
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When you're writing, you would say et cetera.
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Nobody ever says et cetera.
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He's almost to the question.
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I do all my own planning and editing and this is a podcast where I have guests, no solo episodes yet.
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Question as you approached your one-year mark, how were you thinking about continuing or not continuing?
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If you did continue, what did you do to shake things up a bit?
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What seemed to work and what didn't?
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I don't need the money, but I do understand that monetizing podcasts is a way to confirm that what you are doing holds value.
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If you pursued monetization, is there a recommended way forward?
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Have you ever shopped your podcast to a podcast network?
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How does that work?
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Do you go to them or do they come to you, etc?
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This is my first post in this group, other than responding to others' questions.
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Such concerns just looking for a little motivation to continue or to stop.
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Thank you all and I wish you all the best in your podcasting endeavors.
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There you go.
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Thank you, ai.
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I believe that was Chris from Eleven Labs.
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But the thing I thought was interesting is this is a person that started off for a what-the.
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Thank you, ai.
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I believe that was Chris from Eleven Labs.
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But the thing I thought was interesting is this is a person that started off for a what the heck kind of reason.
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You know what?
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I want to try a podcast, so he did.
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I'll do 50 and see what happens.
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And what I thought was interesting is he's you know whatever it was over a thousand downloads in one day.
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That's pretty good.
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He's monetized on YouTube, okay, and I love the line about when you monetize, it somehow validates your efforts, and I was like that's a different way of thinking.
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Yeah, it's a good measure.
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Right, it's a good measure.
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It's hard to do.
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And if it's?
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happening.
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You're providing value.
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Yeah, made a hundred bucks in a month and I was like, okay, that's kind of hard to do on YouTube.
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Made $100 in a month and I was like, okay, that's kind of hard to do on YouTube.
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So I just thought it was interesting.
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But I love that was the thing that got me like I think a lot of podcasters need to validate, like why I'm doing this, is it worth it?
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And they're using external things We'll talk about Chartable later.
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But I said, well, you need to go back and look at your why, because if you don't get your why, you burn out.
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That's pretty universal and I don't know I just what would you say to this?
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Because he's well, should I keep going or not?
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And I'm always well.
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Are you having fun?
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Yes, Then keep doing it.
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Are you having fun?
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No, it's kind of a pain in the butt.
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Then quit doing it.
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Life's too short to do things that are a pain in the butt.
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What are your thoughts?
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Well, I think sometimes when we say this phrase of I just wanted to try it out kind of thing, you know, I think sometimes that's really just well, if I fail I'm just going to say I didn't want to do it anyways, it gives you an easy out kind in those scenarios.
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I mean, I think we all want to be successful, everybody wants.
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If you're starting this, I think you're thinking, hey, I want to jump in, I want to be successful, whatever that success is, it's a little soul-crushing when you go for a year and I mean your numbers are OK we talked about this a little bit last week You're they're never as good as you think they're going to be right.
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You think 11, you're going to get 9.
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Or you think 11, you're going to get 5.
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It's a tough row to hoe and for most people it's just a grinded-out kind of work that is difficult at best.
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I'm just going to say it.
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You get in the first year, you get, you know, those first couple months, you get some adrenaline and so it's new and it's kind of cool.
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When you hit that one-year mark, some of that, the cool factor of it being new, is kind of worn off and it's just work at that point, and it's.
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I think it's really common for a lot of folks to think, you know, at this year mark, oh, do I need to keep doing this?
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You know what's the value in it?
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No-transcript this if you're going to do this long-term, you got to do it because you want to do it, not for the necessarily for the feedback, right, and that's for a lot of people that is really super hard, right?
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So I just think you've got to.
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You know, listen, your mileage might vary.
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You do what you do, you, and do it the way you want to do it.
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I just think it gets harder after the first year and you got to really you got to kind of want to be in the space doing it, because it's very few of us are going to be wildly popular, some of us are going to be mildly popular, some of us are just going to be us Right.
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Yeah, we have to be okay, be mildly popular.
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Some of us are just gonna be right.
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Yeah, if you're okay with that, rich brings up a good point.
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He retired at 46, you know, that's in there, and so maybe he's just bored, maybe that's why he did it and he did it and he's kind of like I'm kind of you know, I've got the t-shirt, I'm done, you know could be.
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Uh, he mentioned podcast.
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Networks do not help small shows get big, they help big shows get bigger.
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That's from Make Noise.
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Oh, I forget the guy.
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I'm horrible with names lately.
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I don't know what's going on with my brain, but that's a great book and he talks about it.
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It's a guy from NPR and I was like that's a great line, because that's really it.
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And if you want to be on a network we've talked about that Contact somebody who's on the network, ask them about before and after questions.
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Most of the time, what I see from networks is you get access to other people on the network.
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Like I remember somebody joined well, jordan Harbinger's on Podcast One and so he got access to Adam Carolla and some of the other celebrities that were on that channel.
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The guys from SmartLless just joined Sirius, so what did they get to do?
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They got to interview Howard Stern.
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That doesn't happen very often.
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A lot of times a network, you know, yes, it's a little cross promotion, which is good, and, for the record, you don't need an official network to do that.
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Find other shows like yours and just come up with a real basic agreement that every week, you know, okay, this week we're going to, you know, everybody's going to promote Snap, and then next week we're going to promote Crackle, and the week after that we're going to, you know, promote Pop.
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You know, and then maybe we'll do one for the Lost.
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Have you ever heard about the Lost Crispy Brother Roy?
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Oh man, it was one of my favorite David Letterman jokes was there was snap, crackle pop and Roy was the lost crispy brother because he developed some sort of drug problem and they had to kick him out.
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And when it's 12, 30 at night and you're tired, that is hilarious.
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Um, yeah, but Randy said did they get Howard out of his basement?
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Actually, I think they went to his house or something.
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They went to a bar in the Hamptons.
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So that's where Howard lives when he's in New York.
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I know he has a house somewhere in Florida and shout out to everyone in Florida.
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Hope you're doing okay and you didn't wash away in that whole nine yards Tennessee right as it's making its way up.
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Yeah, but I just thought it was interesting because ai voice two years ago was I released my first episode in february of this year and then this one.
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I released my first episode in february of this year yeah, it just sounds just a little more, you know this week.
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So last week I mentioned, I did some voice work on 11 Labs.
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And those.
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Some of that work made it into a podcast intro that will go live on Monday, and so I played it for my boss.
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I was in a meeting Tuesday and I said, hey, I want to.
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I've been messing around with AI voices.
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I want to see if you could tell.
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And so I said One of these is AI and the other is me.
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And so I played both and she was like, ooh, I don't know, I'm going to guess now it's 50%, you're, you know the chances of her getting it right, or 50, 50,.
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He's right, she did get it right and she said for a few reasons.
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But she was like, and then I said, what if I told you those were both AI?
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And I, just, I waited for a second.
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You could see the look on her face.
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Oh my God.
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I did that same technique to one of our internal guys who has been working with a lot of the LLM, ai stuff, large language models.
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I did that same trick where I played it and he said, oh, it's the first one.
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And I said, what if I told you it was both?
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And I just stared at him like very seriously and you could see the panic come over his face.
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They were guessing, they couldn't tell, and so we're gonna, we're gonna, I'm gonna, I'm gonna.
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On Monday I have intros going.
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Now it's a 40-second intro, but I've got a test going out publicly to see you know, and it's going to go to a couple thousand people and we'll see if anybody says, oh, that was an.
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You know, stop using AI.
00:16:50.129 --> 00:16:51.409
I don't think you can tell.
00:16:51.409 --> 00:16:53.630
It's kind of crazy how good.
00:16:53.630 --> 00:16:58.494
There's a few spots where, if you're really listening, I just don't think most people really listen.
00:16:58.494 --> 00:17:03.297
Yeah, yeah, we're going that stuff's in production and on its way out.
00:17:03.297 --> 00:17:08.261
It'll be kind of fun to get some feedback on it to see, and it doesn't hurt, it's a pre.
00:17:08.261 --> 00:17:10.589
We had Simon Sinek on our podcast this week.
00:17:11.119 --> 00:17:13.205
And of course that's a big, that's a big name right.
00:17:13.286 --> 00:17:16.343
Yeah, Big name right, so it'll help to be.
00:17:16.343 --> 00:17:20.192
This is this intro, is ahead of that, that interview that we did with them.
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So I didn't get, I didn't meet them, I didn't get a chance, I didn't do the interview.
00:17:24.288 --> 00:17:27.094
Our CEO did, but Still cool.
00:17:27.094 --> 00:17:28.742
Yeah, no, it's, it's very cool.
00:17:28.742 --> 00:17:30.968
So it'll be interesting to see how those goes on.
00:17:30.968 --> 00:17:35.604
11 Labs I think I saw Stephanie say she got in there and it's a little confusing it.
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They're, they're working on that interface.
00:17:37.488 --> 00:17:42.248
You can definitely tell that interface was designed by developers.
00:17:42.880 --> 00:17:46.762
Oh yeah, right, it's a little clunky, it's a little.
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There's stuff everywhere.
00:17:48.429 --> 00:17:53.006
It's hard to differentiate the work that you do when you have it do something.
00:17:53.006 --> 00:17:55.648
The whole credit system in 11 Labs is weird.
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You buy credits and then jobs cost certain credits, yeah, and they don't.
00:18:00.401 --> 00:18:05.845
It's like this value for value Bitcoin thing, where it's like a Satoshi and you're like what does that even mean?
00:18:05.845 --> 00:18:06.781
Like what's the?