Effective Podcast Swag and audience engagement

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Ask the podcast coach for August 3, 2024.

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Let's get ready to podcast.

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There it is. It's that music. That means it's Saturday morning. It's time for ask the podcast coach where you get your podcast questions answered live. I'm Dave Jackson from the school of podcasting.com, and joining me right over there is the one and only Jim Collison from the average guy dot tv. Jim, how's it going, buddy? Greetings, Dave. Happy Saturday morning to you. Happy 100% generator driven podcast for me this morning. No power. We have a tree down. We had a big storm on Wednesday. Tree down, ripped the, the pole. I've never seen this happen. The pole came down. So we have wires. And we have no power, so it's not as dangerous at this point, but wires. And I mean, anyways, generator's online.

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I think we're gonna be okay. I gassed it up before we started. I'm ready to go. Thanks for having me this morning. Yeah. That's always it makes you appreciate, you know, a, electricity, and you're probably learning more about, wow, that appliances, you know Yeah. Chewing on espresso. You you don't really know how much juice the Nespresso pulls until you're, you monitor it, you know, so. That's always fun. So there, we're gonna do the the invisible coffee pour this morning, and that coffee pour, of course, is brought to you by our good friend, Mark, over at podcast branding dotco. The beautiful thing about Mark is he is a podcaster, and he's an award winning graphic artist. I've used him on many of my shows if I think at this point, almost all of my shows. Podcast Hot Seat, Your Podcast Website, School of Podcasting, Ask the Podcast Coach, etcetera. And the beauty of it is he's got the marketing brain. Right? He's got the guy that he's gonna sit down with you 1 on 1. You can tell him about your show, and then you don't have to come up with the marketing. You can if you have one, by all means, share it. It'll give him the idea of kind of where you wanna go. But at that point, he's gonna listen to your show. He's gonna check out where you wanna go with your show. Is it funny?

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Is it serious?

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It could be a It could be a lead magnet. Anything that you need to look good, well, there's really only one place to go, and that, of course, is podcastbranding.co.telling Dave and Jim sent you.

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And, of course, big thanks to our good friend, Dan Lefebvre, over there based on a true story, based on true storypodcast.com. This week, he covers this week, True Story this week, his 3 episode or he gets 3 movies in Indianapolis, Rush and Patton available now for it's, well, Rush isn't really a war movie, but Patton and Minneapolis are Check it out today. Available over there, based on the truestorypodcast.com. Dan, thanks for your sponsorship. And the beautiful thing this week And now Oh, that's not it. No. No. No.

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Where did my David Lee see see, I thought it was all, like, ready to go, know what it was doing, But isn't that half the fun of watching the show? Like, yeah. Thank you very much. We have a an upgraded awesome supporter, Randy Black, over at M2H2, which is mountain music half hour. So if you want to find it, the website m two h two music dot com. I was listening this morning and if you're a person that's like, I just love all music because he had like a cool kind of young singer songwriter going on. I had some hardcore metal, little rap in there, had a blues guy towards the end who was a little pitchy, just a little pitchy. I'm like, oh, okay.

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I remember this from the days of the, Pod Safe Music Network, but he had a great guitar tone. And so if you just wanna click play on something and hear some good music come your way, check it out over at m2h2music.com. And what's cool is this is one of them, their newfangled podcasts, where as you listen, you wanna listen on a new podcast app. You can find that at new podcast apps.com. You fill your wallet a little bit, and I'll talk about that. That got a whole lot easier. And you can basically as you are listening, you are streaming music. You're streaming music. You're streaming, you know, Satoshis to the actual artist that you are listening to. And when Randy talks, you're streaming, you know, satoshis to Randy. It's that whole value for value thing, and you can check now.

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Do you have to have one of them there, newfangled ones to listen? Because, Dave, I'm listening on Apple. No. You don't have to, but if you wanna participate in the value for value thing, it's super easy to, get set up and pretty cool. So thank you, Randy, for being an awesome supporter. And, yeah, the over at True Fans, this is Sam Sethi. He now has it to where you can set up a wallet and then basically via Stripe. So where before it was, can I use a debit card? Can I use a credit card kind of thing?

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Now you just go over and I can put in my credit card number and you can only buy $10 worth of satoshis, which is fine. That's like 14,000 satoshis And you can actually now set it up, which is what I do. I go over once a month and put money in my wallet. And so you can now set it up to just every month, dump some satoshis into your wallet, and then you can use that in whatever app you want. And so that is getting easier. It's kind of fun because there was a little bit of a hiccup there for a minute where there was one company that the more popular you get and you have a lot of money going through your system, the more the US government goes, hey, are you, like, laundering money through this by any chance? So Albie was like, we don't really want the attention of the US government. So they kind of said no more US wallets.

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And the goal is to have people like Sam and like Fountain in these other places where you can have a custodial wallet and because if you think about it, most of the time you don't listen to, oh, I listen to Jim in overcast and I listen to Dave in podcast guru and I listen to Daniel and what like, no, you have your one app where all your podcasts are.

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So you have your wallet there. It'll be interesting to see how this goes forward.

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It's one of those things that it's fun. It is kind of nerdy and a lot of people freak out when you say Satoshi because they're like, oh, God bless you, you know, because they think you sneezed or something. But that's what's that's what's going on with that whole fun filled thing. And good morning to the chat room. I'm sitting here. It's funny because we were using Evmook's the last couple weeks, and I was like, oh, I don't know what I'm doing. And now that I'm back in ECAM, I'm like, you know, a little rusty on this. So we do have Jason Bryant is probably over there in France, I would think. He's mister Olympic, guy, and he says had a mini podcast meetup with Keep the Flame Alive yesterday. How cool is that? There you go. And, you know, luckily, there's, you know, lots of fun sports stories going on with the Olympics.

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No, they're all about other points. I'll talk about, you know, what they should call it. They should have like a gold medal for, and I don't want to steer the podcast into this discussion, but the whole recreational outrage that's going on around the Olympics is quite entertaining if I do say. Always is. You generate that kind of, you know, that kind of event is always gonna draw some of it. Just for sure. Doctor says, should I dare chance the audio again? I'll tell you what, if you come on and things are squirrelly, we'll just say, hey, things are squarely and we'll see what happens. But yeah, anybody can come in, ask the podcast coach.com/question, and we will ask that. Throw it in chat. We get those 2. Sometimes that's easier. This group likes to use the chat a lot. So Yeah. And I Ralph says, I listened to Dave's podcast consultant show this morning while I was walking and I ended up at McDonald's drive thru. You wrecked my healthy eating for the day. The latest episode of The Podcast Consultant Show, if you find out, it's your podcast consultant, but the website is podcastconsultant.com.

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And I was talking about how your show should be like McDonald's because I travel around quite a bit. And the one thing I do like is when especially in the morning, if I see the golden arches, I'm like, oh, Egg McMuffin, you know? And when I go in, doesn't matter if I'm in Poughkeepsie or Chicago or San Diego or whatever. An Egg McMuffin is an Egg McMuffin.

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And so your show should be that to where you're delivering that. But the other thing I actually tried, I had an Egg McMuffin and a coke this morning because it's the weekend and I tell myself because it's Saturday somehow it's not unhealthy to eat McDonald's on the weekend, which is a lie. But I got this thing to make an Egg McMuffin at my house. Right? And it's yummy and it's great. It's awesome. And it dawned on me that I was still really striving for McDonald's. I was missing McDonald's. I'm like, why? I have the Egg McMuffin. And it turns out why I go to McDonald's is not the Egg McMuffin. It's the Coke. And they do some stuff to their Coke where it's extra cold. And I heard somebody say they like pump oxygen into it. I don't know. That sounds a little tinfoil hatty. But it is one of those things that when I if I go to Wendy's or Burger King and get some coke, that sounds so weird. I'm gonna go get some Coke from Wendy. Alright. It's not the same. And then when you get it from McDonald's and so what is that? That is something you can't get any place else. So there's that your podcast should have something like that and be consistent in quality.

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And there you go. You're off to the races. So, but There's some conspiracy theories that it's a different recipe than the Coke at McDonald's is an actual different recipe than they make for their cans. It, listen, it's a great urban legend to have. And I don't know if you can, you know, some podcasts create backstories or they create inside jokes or things like, where there are legends, there's inside, you know, there's this idea of, you know, something to talk about behind the scenes, some, something secretive or something. And that does generate I mean, think about that. Those, all those urban legends, people talk about it, whether they're true or not. And it's great advertising.

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You know, there's this commercial going on for, I think it's for Nike.

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And it's, it's, I think LeBron says, Winning's not for everyone.

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And talk about generating a lot of controversy, right? But, you know, you think, Oh, it's a little risky, right?

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Well, I mean, that commercial is getting played all over the place now. And so do you be a little controversial in your podcast? Well, you, maybe in some cases, you could. Do you generate, I see this on YouTube all the time where folks generate, you know, they'll like, Say something controversial or whatever. Leave, you know, I want to hear from you. Go into the comments.

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Well, we know the comments drive the algorithm in YouTube. So it's a way of generating some traffic, right? So there, I think there could be some, you know, opportunities to like the Coke, to have something, you know, have something people talk about a little bit. Right? Yeah. The, there's a guy on YouTube, the Philip DeFranco Show. You've just been filled in, right? And every time and he talks about and it's weird because a lot of it is news, but it's news about big youtubers complaining about other big youtubers.

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And I just said maybe I'm not your demographic, but I don't care that, you know, hot jar is complaining about, you know, squiggly pants or something like, who are these people? But every time that stuff. Yeah. And he's always like, so this guy's saying this and this guy's saying that. We're not sure, like, I tell you what, I have a question for you. Let me know in the comments.

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Like, I'm like, if you're doing a Philip DeFranco drinking game and you drink every time you said let me know in the comments, you would be hammered by the end of the show. And I'm like, but, Todd the Gator has a great point. The spongy hash brown is the cherry on top.

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Yeah. That that is literally where they went, hey, you know, Merle, what do you want me to do with a sponge? Oh, deep fry, put in the fryer, and then throw it in a little bag. I'm like, no, not gonna do it. You had a little South and Texas in that. That was pretty good. It's somehow soggy and crunchy at the same time.

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I don't understand the physics of those. And they're just so delicious.

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Sometimes when my lips are dry, you know, you're like, Oh, I need a lip balm. You're like, Nope, I'll just go get a hash brown from McDonald's and that'll just rub it on your lips. Well, and Jeff brings up a good point. They have bigger straws. Right? So you get a bigger rush. You don't have to, like, turn your face inside out. If you ever tried to suck a McDonald's, and this is making me hungry, you ever tried to suck a McDonald's milkshake through a straw? You will turn your face inside out. This is back when they were actually milkshakes. Now they're like half of this whipped cream stuff.

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I'm like, what happened to the just the, you know, did they get rid of that? Dan Lefebvre, who knows the thing about history, right? He says the history of McDonald's, they got popular because of that consistency, which simply didn't exist back then. Back in the day.

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Yeah. Yeah. That's Chris says hot jar and squiggly pants.

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Every Thursday, hot jar and squiggly pants on hot 97. Yeah. Exactly. Here we go. We have a controversial question from Ralph. The chat room is on fire this morning.

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Thanks, guys. Will Dave Jackson's addition to PodPage launched them into a huge success. They're already a huge success.

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Thank god we could talk about that now. Jeez, dude. If if you put that out there for 2 weeks. You tease us with it. If you didn't like it, leave some comments down below that you didn't like. Just leave those comments down below. Tell us if you liked Dave stretching it out or no.

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Congratulations, Dave. Your move over to PodPage sounds like it's gonna be a good place for you and excited for you. Congratulations. Yeah.

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So let me see. We got a lot of good questions here. 1st, Jodi Krangle. I have I've finished I'm like 99.9% done with this book. Thanks for the suggestion on Tom Webster's book. It's called The Audience is Listening. I need to throw this in the chat room or if you go to support this show.com/ tomwebsterbook that will take it and what it really should have been called is your baby's ugly. But there are some really what's cool about it is he there's I think it's chapter 3 talks about doing a survey, which everyone should do. And by that, I'm gonna say that again. Everyone should survey your audience so that you quit guessing what they want. But he talks about questions to use and then you can actually get a download of some of these questions to to kind of build your own.

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And what's cool is then all of a sudden you go through and there are all these great little chapters. And what's fun is he calls his chapters episodes. So when you get to, like, episode 8 and he's talking about this, he's like, oh, remember that question you asked back in chapter 3? This is where it comes into play and also you go, oh, oh, you know, it's like this big enlightening. It's a really good book, especially about knowing your audience because I always say who is your audience, why you're doing it, and this really gets you to know who your audience is. And then he just he talks about editing, like, everything about it. I was like, yes. It was just like, okay. Booking like that. So I did an episode. You're talking about saying your opinion, and I did an episode on the school of podcasting not so long about you should probably share your opinion even though it's not gonna be the same as everyone in your audience. And I love this book because it's kind of me going, yes, I agree with that. And, yes, I agree with that. So why do I think it's a good book? Because Tom thinks like I do. Really, it's kind of what it boils down to, but it's it's a really and it's not a super long read. It's not a short read, but and I got it on Audible, so I got to read, the I got to listen to Tom read the book.

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So, yeah, it's, let me see if I can you guys get it.

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It's go to Amazon or whatever, but I'll have my affiliate link in the show notes. And then Jody has another question and Chris has a question coming up.

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What have you found to be the best way to do market research for your podcast? If you're not sure what your sample size will be example, if you don't have a ginormous listenership. Well, market read again a survey helps and that's as I was reading tom's book, I was like, you know, I haven't done an audience survey and this one would be much better about it.

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There's that when I didn't do it yesterday because we had about 12 people every Friday I do lunch with Dave.

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So this group coaching and we had a brand new school of podcasting, like, he joined like 5 minutes before lunch with Dave. And so he said, yeah. I've been listening to you for 6 months. And 9 times out of 10, if you do that to me in a conference, I'm gonna go, what do you like about the show? And they'll say, oh, you're funny and, you know, I always learned something blah blah blah. And then I'll go, what do you wish I would stop doing?

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And then I shut up and then they're like, no, nothing is great. I'm like, anything really? No, you know, and sometimes they'll actually come up with something. Sometimes they'll kind of cop out and go, if I think of something, I'll let you know honest. But there are times back in the days of Bernie, there are people that didn't really like Bernie on the show. Jim, do you I mean, you are the king of surveys. Right?

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You work for Gallup. Not me personally. Right. But I do work for Gallup. Yeah.

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We do a lot of surveys. I would say, like, if you think the audience is small or you're in a really tight niche, you use Reddit or Facebook to find groups that match that criteria. It's the easiest way, I think, to and then see if you can get in there and just ask some questions. Like don't try to sell them right away. Don't try to, you know, don't you've done this before, Dave. Don't go in there and blast them with your podcast links.

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But ask them real questions. Get some idea. YouTube may be an opportunity to go, There's a community for everything on YouTube. Go watch folks who are maybe talking about this. Again, it might be, if it's a real tight niche, there may be nothing on YouTube, which is an opportunity, by the way. But if you're, if you could go out on YouTube and watch I was just rewiring the furnace to accept, you know, generator power. Generally, furnaces are hardwired into your house. And I needed to figure out, Okay, how can I put a plug on this thing so I can plug it into the generator? At least run the fan on the thing. Well, went to YouTube, looked it up, found a couple folks that were doing it. And in some cases this is big in the whiskey space all the YouTubers know each other. And so you might, you might get to know, Okay, here's the movers and the shakers in the community. Here's some things that are being said. Here's what's being covered and not being covered. You may even reach out to them and ask those questions of them. So I think, I think those

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Reddit, Facebook, LinkedIn, maybe if it's a business topic, and, and maybe do some YouTube research to find the folks that are talking about it. Many times, if you reach out to them, they'll answer back. You have to send emails. You have to talk to them at some point, right? I think, Dave, there's some good ways do it. Well, that's a great thing I've done is I will go to YouTube, type in my topic. So maybe I'm doing a show about sneakers, which would be interesting. But, anyway, I'm doing a show about sneakers. So I type in sneakers into YouTube. I see what the top channel is, and then I go to that top channel, go to their videos, and sort by most popular. And in theory, you should have a list of topics of what sneaker people want, then go into that top rated video and look at the comments because people on YouTube are not shy. They will let you know if they don't like the show. And then in Amazon, same thing, type in a topic, go to the book and look for 4 star and 2 star reviews. Now why 24 not 15? 1 will be like this book sucked and then 5 will be like this is the best book ever. So when you get into 4, you'll get somebody goes well, I would have given him a 5, but she didn't talk about blah blah blah and the 2 star would be like well, this was almost the worst book I've ever read, but at least they did such and such. So they're a little more descriptive at 24 than they are at 15.

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So if you because that's really Jody was saying or not Jody, Steph was saying, you know, what if I don't have a big audience? What if you don't have a big audience, then have a town hall. Like, hey. You know, I thank you so much for listening to the show. I'm always happy that you picked this time in in your week to listen to me. I wanna let you know I wanna make this show like the best show ever for you and but I need your help. So I'm letting you know in 3 weeks on Thursday night, we're gonna get together for an hour on Zoom.

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And if you would like to help me shape this show for you, I would really love to know what you would like to hear. My question of the month right now at The School of Podcasting based on Tom Webster's book is, alright, seriously, don't think about it. When I say, what would you like to hear Dave talk about on the show? What is it?

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And that came from I was coaching Todd the Gator and he said, I asked him that question. I'm like, what would you like to hear on the school of podcasting? And he said, oh, man, you've I'm sure you've covered it. It's, you know, you've got 900 episodes. And I was like, no, seriously, like, what would you like to hear? And so that's what I'm doing. That's kind of a poll there for my audience and what I'm gonna do because there are a lot of podcast consultants that listen to the school of podcasting instead of going, hey. All this market research I did for me about a show about pot here you go. No. I'm not gonna do that because, you know, you can do your own marketing. I'm gonna take it. If somebody asked me a question and I have covered in the past and I don't have anything new, I will send them the link to that episode and then I will thank them in the show. Hey, you know, so and so asked this question. We did cover it. Here it is. But if I have something new to bring to the table, then I'll thank them in that show. And so it's just an idea to get them going. Down at the very bottom of that, too, you can just ask them. I'd love to have a 1 on 1 conversation with you. I mean, if your audience is that small, you could probably have 5 or 10 1 on 1 conversations in a week.

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15, 20 minutes, make the show. If they, if, man, if they come back to you and they give you ideas, just take them and run with them.

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Because they're, that's your audience. That's your most engaged listener.

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If you have a small audience, and you say, I'd like to talk to you, and they actually say, Yes, they are the most engaged listener. Now, usually, though, sometimes my experience has been, they get, they ask you for a bunch of things you can't deliver on, or they ask you for a bunch of things to do that you don't want to do. So you got to weigh those. The deeper you get in the weeds with people, the more they feel like, the more you listen to them, the more they think you're gonna do what they say you're gonna do, which is another little bit of a drawback. Sometimes you have to say, Oh, well, thank you. I may not be able to do any of those. And people don't understand that. It's, this is, in the space I am in, this happens all the time. They're like, 5 years ago, I told you to do this. Why didn't you do it? And you're like, Well, because we didn't. Like, you know, we just didn't. It didn't fit what we were trying to do.

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So be care be careful isn't the right word, but going eyes wide open. The more feedback you ask for, the more you get, the more they kind of expect you to take it and set it, so set expectations. Yeah. That's a great point.

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So maybe say, hey, I would love your feedback and, you know, we have our kind of path of where we're going. We can't go everywhere, but we'd love to see what you're expecting from that. And if we can incorporate it, we will. And if we can't, you know, maybe we can point you towards a show that, you know, gives you what you want. So and then there here's the thing. Stephanie says, now I'm afraid no one will come to my town hall. Notice I said in 3 weeks, and it might be 2 months. Give it some time. Put it on the calendar. You can go to oh crap. I should know this link. Add I think it's add to calendar.com. There is a free version and you can go set up the Zoom link and then have a link. So when people go to it, there's a page and they can add it to their calendar.

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And this is where your email comes in handy as well. You can say, hey, don't forget, next week, Thursday at 7, we're all getting together and having a powwow. But I'm here to tell you every time I do a question of the month, there is a voice in the back of my head that goes, what if nobody answers? And I had one that I worded the question really poorly and we had like 2 answers and I was like, well, that almost happened. And if it happens, I'm like, okay, that was on me. I guess I asked that or I just I don't know my audience and I asked a question that made no sense or things like that. But here's the beauty of it. What if 2 people show up? Those 2 people, I mean, John Lee Dumas, who's this, like, millionaire, he made so much money in podcasting and moved to Mexico or not Mexico, Puerto Rico to avoid paying some of the taxes on that. And his first meetup was at a In N Out Burger, and he had 6 people. So, you know, I made the mistake. I think I've talked about this on this show where I made the mistake. I went to email 10 people from my list saying, hey, I need your help.

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I want to get some feedback on the show. And instead of going to 10 people, it went to my entire list. And so for 2 weeks, I had back to back 20 minute meetings with people, and it was awesome because you get to see your audience. And, you know, there are some guys in Oklahoma that I do not want to get mad at me because I just remember he had a a wall of guns behind him. And I'm like, note to self, make sure Earl was not upset with the show. So it's kinda tricky that way. But it was really one of the best mistakes I've ever made because I really got to see who my audience is.

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Jody says my problem is I can't mention it on my podcast because my podcast comes out 2 to 3 months after I do the interview, but I could see using social media. Well, you can announce it though in this week's episode. If you're putting out a show this week that you recorded 3 weeks ago, somewhere in there go, hey, We're doing a town hall. It's what is this? August? It's August. Holy cow. It's August. It's in November. You know? We're gonna do a Thanksgiving town hall, and we're because I'm thankful for you, dear listener, and I wanna make sure I'm giving you the best. So put it out there months ahead of time, and that way you can get people to remember it. The you know, hey. Did you sign up yet for the big town hall we're having or, you know, whatever you wanna call it. Office hours for me, probably. You know? And so it's one of those things. And here's the thing. If it fails and nobody shows up, you just go to the next episode and you're like, hey. I wanna thank everyone who showed up for the meeting last week. It was great. Had a fun time doing nothing with no one in the back of your head.

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I'll let you know what I'll I'll let you know when the next one is.

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You don't have to go, well, that was a big mistake. You know, I feel like an idiot, but just I I somebody's gonna show up.

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Somebody will show up because there's somebody that when you say, hey. I'm gonna be live, and I wanna talk to you. And this is weird you because you're just you and you know you're you, but there's some of this, like, wow. I can talk to Jodie Kringle live?

00:27:20.034 --> 00:27:37.890
Holy cow. Wait. Stephanie's gonna be on Zoom? This is cool. So somebody will do it even if it's 1, and it's really cool. I had a pod page. I'm now doing coaching. And my favorite, this woman was from Scotland, and so I'm helping her through some stuff.

00:27:38.029 --> 00:27:55.339
And, again, most of this is kind of not super low hanging fruit, but they just didn't know it was under that menu and this and that. And she's got this she's not quite Mrs. Doubtfire, but she's got kind of this Scottish accent going on and she's like, oh, it's good to have a Dave in your life, you know? And I was like, excellent.

00:27:55.398 --> 00:28:02.859
So but it really when you can see your audience, it makes it easier than when I'm talking to my invisible friend.

00:28:03.015 --> 00:29:14.085
Yeah, for sure. Yeah. Yeah, I don't when people ping me for the day job, and they got a question or whatever, I'm like, Can we just get on a call? It's a lot easier to chat with them, answer their question, work with them that way in 15 or 20 minutes. And the impact of that call of the, you know, the 1 on 1 you know, I had one scheduled for Friday. Actually, it was scheduled for Thursday. At the end, he was like, Hey, I'm gonna be on the road. Can we take this on the phone? And I was like, Well, I really like to see you. I like video. Can we do it when you're not so rushed? Right? And he was like, Oh, yeah, we can do it on Monday. So I just prefer, I think it's a super powerful technique to get them on the phone or I mean, to get them on a call, get on video. Now, some people will fight that, and that's Okay. I'm just saying, in most cases, I like to see them creates a great atmosphere, just a better experience. I just win more often than I lose when I connect with them 1 on 1. Yeah. And if you're using something like Buzzsprout or Captivate, you can always do a pre roll. You know, they're I like Marc Maron's pre roll sometimes because it's like, hey, folks. Today's show is brought to you by Squarespace.

00:29:14.384 --> 00:29:18.005
Find it at blah blah blah, and then it's squarespace.com. It's like 10 seconds.

00:29:18.384 --> 00:29:36.680
And it could be like, hey. If you signed up for the big town hall, we're having it November 12th. You gotta find out. We're gonna help make the show to get you know, and then make a link. Go to my website.com/townhall and or whatever, you know, a focus group or whatever you wanna name it.

00:29:37.240 --> 00:30:13.048
So yeah. So if you're using something with dynamic content, you can do that. Randy Black says, I once did a book giveaway that no one entered, but I still announced a winner. I had when I was doing the Akron podcast, I I had a restaurant give me 23,$20 gift certificates. And I was like, hey. Who wants Jamaican blah blah blah? It's on Market Street. You know, I got them here. 1st person to email me, I did that for, like, a month and a half. And I was like, well, I guess I'm eating Jamaican, you know, because I was like, you don't want it. I'll I'll Nobody wanted it, Yeah. So I was like Or you just you weren't reaching the right audience. Yeah.

00:30:13.048 --> 00:30:48.859
That was yeah. Well, and that seriously, that show had, like, 32 downloads an episode because every time I started it, either COVID or some really nasty police event would come in and just take over the news where we like, our Akron Police Department shot this one poor kid 42 times, and there were all sorts of riots and, you know, cries for justice. And yeah. And so I was like, well, that's what everybody wants to talk about, but this is supposed to be about finding new hidden gems in Akron, Ohio. And I was like, yeah. So Supposed to be a happy occasion. Yeah.

00:30:48.984 --> 00:30:59.430
Exactly. So, yeah, so it's kinda tricky, but, you know, give it a shot. And, you know, if nothing else, how are you gonna know if it doesn't work?

00:31:00.049 --> 00:31:10.785
How are you gonna know if nobody shows up or not? And just set your expectations. I bet nobody's gonna show up. And then when nobody shows up, you won't be disappointed. But, oh my gosh, 2 people showed up. Holy cow.

00:31:11.163 --> 00:31:14.990
And Yeah. You know, I if you will think about it this way.

00:31:14.990 --> 00:33:36.329
If we go with the rule of 3%, if you have a 100 people listening, you might have 3 people, and that would be awesome. You know? Because to me, the smaller the better in a way. Because now I can really instead of getting, you know, kind of generic answers, I can go deeper and like, well, what do you do? Like, what do you what's tell me more about you? Because, again, Tom Webster's book, The Audience is Listening. He talks about how he had a great point. Again, a lot of great points, but how the more you really know who your audience is. So it's not just, oh, it's women in their thirties. It's like, no. It's Carol. She's 34. She has 3 kids, 8, you know, 12 and 14. Their minivan is purple, and she has she just got the one with the cool door that opens automatically. You know, she works at a blah blah. She works at the local fabric store. Like, really so that you can answer the question, this is who this is, you know, is Carol gonna like this? Now I have the advantage. I know, like, Ken Blanchard listens. I know that Kim Kradgy listens. I know a few people will listen. There are times when I'm like, is Ken gonna like this? I was like, well, you know, Ken's been doing it a while. This might be a little too. And that's my problem. Like, if I was coaching me, I'd go, look, Dave, you can't be advanced podcasting and intro to podcasting. Some of that audience is gonna go, you know, you gotta figure, pick, pick one You could go every other week, to be honest, though. You could, you know, and you could be clear about that. You could be like, Hey, I'm gonna cover, just so you guys know, I'm gonna cover an intro this week, and I'm gonna do advanced next week. And we're just going to rotate that. So do you run the risk of your advanced folks not listening to the intro? Maybe. But some of them would be like, Hey, I don't want to miss something. You know, I'll listen to the first part to see if I already got it. So you could split your audience and just set the expectation, then stick to it so they know, like, Okay, this week's, this week is going to be an entry level topic. Next week's going to be advanced. And they'll adjust, you know, they'll adjust and adapt to it. So now, if you start getting some negative feedback on it, and you get a lot, then all of a sudden you realize maybe that negative feedback is it could be either way. It could be your beginning folks saying, Too many advanced topics. Or it could be your advanced folks saying, Dave, I've, you're covering everything I've already done. If you start getting that kind of feedback, you have to consider, Okay, maybe that was a bad decision. I'm

00:33:36.329 --> 00:33:40.005
one 2 advanced to 1

00:33:40.005 --> 00:33:57.904
one, something like that. Yeah. Anytime I do something that's very 101, I announce at the beginning. This one is for beginners. This is for the people that don't have a podcast because I don't wanna waste the time of people who are past that already. So that's something to do. The daily Jodi makes a great real quick.

00:33:57.904 --> 00:34:27.505
Jodi makes a comment. She says, My experience with giveaways has been less than stellar. And this is, I think this is where your audience really matters. I, on HomeGadget Geeks, we did a bunch of contests to give away gadgets. And, and I didn't realize my audience is, the demographic skews towards a lot of older guys like me who have a lot of disposable income, and they're not going to jump through a bunch of hoops for a giveaway. It's like, If I want it, I'll just go buy it.

00:34:27.983 --> 00:34:34.625
And so it wasn't a, it was, you know, like, Oh, yeah, hey, we're gonna give this thing away. They're like, Nah, I'd just rather buy it. And it's easier.

00:34:34.625 --> 00:34:44.869
I don't want to do your Twitter, do your Facebook thing, send these out, do that. I don't want to, I don't want to be a circus monkey. I just want to listen to the show.

00:34:45.090 --> 00:34:56.369
So even that may be a signal, Jody, that may be a signal to you like, Okay, if giveaways aren't there, maybe my audience isn't motivated by that way.

00:34:56.369 --> 00:35:52.179
They're more motivated by getting the value from your podcast easier. Right? Get right to it. Don't worry about sponsorships from trying to give stuff away. Don't, don't spend the majority of your time doing that. So I think kind of figuring out your audience's habits. Sometimes I had some of those shows, the giveaways, the stickers on YouTube are out of control right now. Everybody's sharing stickers and sending stuff and do this. And, you know, you're like, Okay. So I think your audience demographic can, will dictate our giveaways or stickers or tchotchkes is that what you call them? Those little things. I think that will determine whether those things are successful tonight. You, you got to try. If it doesn't work, scrap it. I gave away these 3 d printed Home Gadget Geeks. There's one on that, there's one on the upper by my head. I gave those away for Patreon folks.

00:35:53.119 --> 00:36:37.795
And then asked at one point, Anybody want 1? And I don't know, I gave away maybe $10 And then it was like, Nah, I'm good. Like, I don't need another thing. I don't need another gadget thing sitting on my desk, right, you know, type deal. Although Dan sent me this based on a true story podcast Coaster, and it was super cool. Like, and so I was like, Oh, this sits on my desk. The coffee, you know, the coffee mug sits on it. They match. Like, hold on, I'll show the look, look how cool that is. Anyways, so for me, it was a now, maybe I'm not, I don't know, Dan, Am I your typical listener? I thought it was pretty cool. Would I jump through some hoops for, you know, a coaster? Maybe. Right?

00:36:38.380 --> 00:36:48.764
So you got to figure out your audience on that. There are those people like, Doctor, this is, what am I gonna do with a sticker? That's true. And I'll, I will say, though, I did love that show Out of control. Yeah.

00:36:48.764 --> 00:36:57.889
You put them on the back of your iPad, but I did love that one show, Joni Loves Chachkies. That was awesome. So Exactly. Dad. Yeah. Thank you.

00:37:00.108 --> 00:37:14.510
Yeah. And then he's like Beetlejuice. You say his name, and he shows up. Reverend Ken Blanchard. I just said, would Ken like this? So he's given us 2 thumbs up and the chat room is going insane. Chris, we are gonna talk about your microphone eventually. Chris says we've done a lot with give it gear giveaways.

00:37:14.889 --> 00:38:03.940
They usually bring a lot of people who want free stuff and don't end up and they were business card sized magnets. I printed my own business cards that just said the Sugar Daddy's Jumpin' Jivin' and Crying the Blues that had our website on it and literally handmade, like, stuck them on the magnet, glued them and mailed them out. And it was a free sticker. And somehow we got on a list of people that want free stuff. And I'm like, why am I sending a magnet to North Carolina? Like, we've barely played Canton, Ohio. We've never even made it to Kentucky, but people wanted it. So I had to take it down because I was like, wait a minute. I'm putting out money here for I don't think these people are, you know, going to town on it. Let's see here.

00:38:04.639 --> 00:38:18.650
Somewhat oh, wait. We'll do that one. Stephanie said I Hold on. It so depends, Dave, though, on these chastis, right? I mean, like I think about some of the things I've gotten, and sometimes they work and sometimes they don't. Like, so I got this, this is a Channel 9.

00:38:18.869 --> 00:39:00.965
It's a foam thing, right, I got from Microsoft as out on campus stopped by the Channel 9 Studios. And, to me, like, well, first, they don't call it that anymore. And 2, there were very few of these. And so, like, you had to, they, I had, you had to be there. They had gotten them, and they were giving them out to people who came through the studio. You couldn't get it any other way. I went to the studio because I wanted to see how Microsoft they had just spent like $1,000,000 redoing their studio. So I wanted to see what they had done. And I was lucky enough on an MVP trip to go, to walk through the Channel 9 Studios. And as I left, they gave me this. Well, this is a reminder to me of my time there, right? The time I got to spend with them and stuff. I leave it up.

00:39:00.965 --> 00:39:04.505
Does it have any function? No. Is it kind of ugly? Totally.

00:39:05.045 --> 00:39:12.329
Like, it's not the most interesting thing. But it's, for me, right, for me, it's important. Oh, yeah.

00:39:12.710 --> 00:39:16.170
You're getting it right on. So it's full of pens? No.

00:39:16.414 --> 00:40:16.349
You're not gonna hit a home run with every single one. It's you know, for some people, it's gonna mean more than others. Right? I've got a CapShow, coaster here. So a very dusty It's marketing in some cases. It's good. It's good. Listen, this coaster from Dan always sits on my desk. The Based on True Story podcast, I use it here, but I also meet with Ed Sullivan on Sunday afternoons, and I pour McGinnis in it, you know. It keeps things not only hot, but cold. So it's a great reminder, I think, sometimes to get that stuff in front of your audience. Sometimes it'll work for them sometimes it won't. Sometimes you need to send it to them for free, right? Sometimes you don't need to just need to send it to them or have it available. If you're in a spot and, you know, for folks who get to come to your location, you give them something like this. This has sat on my desk for, geez, I think it's been 8 years since I was in fact, so much so, it's channel9.msdn.com, which I don't, I think the MSDN stuff is gone at Microsoft.

00:40:19.949 --> 00:40:26.795
Rich says, There's a difference between a chotky and branded merch. Yeah. It's kinda cool when you get something that's handy.

00:40:28.054 --> 00:40:35.610
It's out of my reach, but I have a little looks like a thumb drive, but out of the thumb drive has it's a USB cable.

00:40:35.610 --> 00:42:05.460
It's a USB c cable. It's a USB little squiggly thing. It's the all these different connectors. So if I wanna charge something, I can plug in the USB thing into my brick, and then I've got 3 things. It's a really useful tool, and it's from Angel Studios who are the people that make The Chosen because I bought their DVD set, and in that, they gave you a little thing. So, yeah. Hey, by the way, if you have a favorite gift that you ever gotten, leave it in the comments below on YouTube. We'd love to hear about your favorite gift that you've gotten, maybe from a podcaster or a YouTuber. Yeah, I have a, Jodi says, I give you a thank you gift. Yes, I have Jodi's mug. I have a for the record, people, I I appreciate them. I use them in the winter for hot chocolate, but I'm not I've never graduated to the coffee generation. So I have a lot of mugs that just sit there, and I'm like, oh, wait. I need to make some when you get a cold and you have to put that word yellow tablet in to dissolve and it's whatever that is, the the cold medicine stuff. I'll use a mug for that. Not NyQuil. No. Alka Seltzer. Well, Alka Seltzer, but that's not it. But it's Alka Seltzer esque. Oh, man. That's gonna drive me nuts. Something like Cold Be Gone or I don't know what it is. But anyway Like the Walmart brand or I've never heard of that one. They come up with the greatest names for their generic products. Yeah. Stephanie says, I hosted a field trip to see the art of an artist I interviewed, and I was surprised folks showed up. There you go. Maybe it'll show up. I'm gonna try it again this month. So much of this stuff is experimenting. Exactly.

00:42:05.914 --> 00:42:09.213
A lot of podcasting is experimenting, and sometimes it works.

00:42:09.594 --> 00:42:12.974
And sometimes, you know, you're like, oh, let me try this.

00:42:13.434 --> 00:42:24.344
Okay. Maybe I won't do that again. You know? Todd the Gator. I did a Valentine's Day contest in my Discord community posting now and then couples pictures, and it was so great to see the faces.

00:42:24.724 --> 00:43:57.550
I still have the actual pictures. If you go into my YouTube and find older videos, my background used to be I went to my audience's head. Do me a favor. Wherever you are, take your phone, do a selfie, and send that to school of podcasting atgmail.com. And I had a picture of Steve Stewart painting something. I had 1 guy mowing the lawn. I had Jen from podcasting oh, the interview place. Interview connections. Jessica, and she was in the she was, like, in the meat section of her grocery store, But it really and for the longest time, I thought, wow. My audience is entirely made up of old dudes with beards. And then finally, Kim Kradgy and Jessica and, oh, crap, the story behind Emily, pro cop, you know, so I finally got some, people in it, but it was great. That used to be my backdrop. So anytime I was like, I'm not sure, I just turn around and, like, oh, well, they'll like it. So it's but it is. It's I remember that that wall of pictures back there. And you could kind of see them, but you couldn't see them when you were on. But it was a good, and it was a face. You kind of not phase in a way like children phase, but it for you. You did it for a while, and then you changed it to something different. It doesn't stay forever. Yeah. Jeff C. Says, My giveaway to ECAM's Creator Camp, which I'll be at, by the way, was popular at the beginning, but then died out. I'm assuming it will pick back up right before the cutoff for the drawing. Yep. Absolutely. That is the case too. The when I do the question of the month and I'm like, hey, you got to get it in by the 26th, I get like 12 on 25th.

00:43:57.849 --> 00:44:00.510
It's because I'm always like, well, what am I going to do for the episode?

00:44:00.894 --> 00:44:04.195
You know? And then somebody asked about, do you share these on social?

00:44:04.655 --> 00:44:11.650
Sure. Why not? You know, Stephanie says, but maybe I don't wanna share that I'm listening to a weight loss podcast to my Instagram story.

00:44:11.949 --> 00:44:18.449
Now I could see that. If you're like, hey. Share this with a friend, and you'll get an extra vote or something like that. That's always fun.

00:44:19.074 --> 00:44:43.114
You do have to be you're talking earlier about sometimes people will ask you, like, they'll give you feedback. Like, we have that one guy that gave us, like, 3 pages of stuff, and he wanted us to turn this show into an interview show. And we're like, hey, thanks for the feedback. But, you know, I'm sorry. You know, and Ralph, who does. That's why we show up on Saturday morning. Yeah. Ralph does a Christian finance show, and he said somebody asked him to do a show on how to commit tax evasion.

00:44:44.409 --> 00:44:51.389
And that would get a lot of downloads, probably. But They probably don't want to promote illegal things in your podcast, right?

00:44:52.014 --> 00:45:11.105
So let's see. Maybe tax tips. Maybe legal tax tips would be appropriate. Well, that's what a lot of his show is. It's tax tips and Yeah. Yeah. Yeah. Things of that nature. So yeah. So we're saying let's see. Oh, Randy says, whatever happened to Emily? She's still around. She just friended me on threads.

00:45:11.565 --> 00:46:25.275
So she's still around, still editing audio as far as I know. So she's always great too. I'm hoping she'll be a podcast. Instagram too from time to time. I know she got really into roller skating for a while. That was, like, you know. It was great. It was fun to watch her progression. She's, you know, she started and get better and better on that. Yeah. Yeah. They Chris says, I'm gonna send my guests blue, lighters so they can let their light their blue yeti on fire. I like that idea. And Dan makes a great point. Marketing is 99% trial and error. I'm trying to What works today may not work tomorrow, and what didn't work today might work tomorrow. That's the maddening thing about it, right? You might just hit, you might get lucky. You know, it's like gold when you're digging for gold. It, you might hit a vein today, and then you go, you know, and then it's gone. And then you might dig for a long time and not find anything. And so it just takes, it's, it Mark, and because you're dealing with humans, and humans are chaos. And they're, not only they're chaos, they're also driven by trends. And so some trends that may be hot today, you decide to jump on that trend, then that trend goes out super fast. And you're like, Oh, you know, how?

00:46:25.275 --> 00:46:46.974
Where did that go? So it is a little maddening. You got to kind of stick with it. I, Dave, you and I have both been doing, we have a show that we've both been doing a long time. You know, I'm 13 or 14 years into Home Gadget Geeks now. School podcasting? How long has school podcasting been around? How many years have you done school podcasting, Dave? 19. 19. Right.

00:46:46.974 --> 00:48:18.528
So think of all the trends that have come and gone. And think about, there's still some things, though. Do you think, when you think about school podcasting, do you see a thread of consistency throughout the whole thing that hasn't changed in the 19 years? I mean, is there something about that show that hasn't changed? And there's something small, something, the way you do something. The, has there been any consistency in it all the way through, even if it's small? I'm trying to think. Because the intro has changed. The original shows had this guy going, the school of podcasting. But wow, if the power goes out, like my house is Oh, I've heard of the thunder. Yeah. My it's vibrating my butt. So that's fun. So the intros changed my because originally I was like, this is the podcast that talks about all things podcasting. And then it was this is where we help you face your fears, tackle the techno face your fears, tackle the technology, and flatten the learning curve or something like that. That was my call to action for a while. The ladies came in somewhere. I don't know where. So the only thing and even school of podcasting.com, my really early shows. I don't know why I did this. I had the school stuff, the courses was at schoolofpodcasting.com. The podcast was driving people to school of podcasting.net. And when I hear that, I go, what was I thinking? So I don't know if anything, the logo's changed. Mondays, you're all Always on Mondays.

00:48:18.730 --> 00:48:22.483
All nights on Mondays. Right? So there That's one. There's your, there it is.

00:48:22.483 --> 00:49:12.943
There's your thing. My intro has changed a little bit, but it's kind of the same. 6 16 episodes is something pretty similar. And I think it's, I think I've always been live on Thursday nights. I don't have a release schedule, but I do think we've been live, But at the same time, Thursday nights since the very beginning. So there's those things. But very few, I guess my point was, is in the long term, very few, if you do this for a while, very few of the things that you did early are gonna, you're gonna do later. You're constantly changing your process. You're learning. You're growing. You yourself grow. You figure out, Oh, like you just said, you're like, God, why did I point it to schoolpodcasting.net? That was dumb. And I go back and I've listened to a few of the early ones. And I'm like, Oh, Jim, don't say it that way type, type deal, you know.

00:49:12.943 --> 00:49:31.295
So it's, I think it's those learn and grow processes that you just have to go through. Sometimes they're painful to change sometimes they're easy to change. And, and I think sometimes it's good I challenge everybody listening, whether you're listening live or you're listening

00:49:31.295 --> 00:49:50.014
Go back to something you did early. Like, and this is maybe not even a bad exercise if you're feeling down about yourself. Go back to something you did early and say, Wow, have I grown. And hopefully you have in that. But listen to it.

00:49:50.315 --> 00:50:18.380
Critique yourself. Figure out some things or maybe say, Man, I really did that right. I need to get back to that. But go back and listen to something early. Yeah, Ralph points out, Even my voice has changed. It's a little deeper, that whole 9 year. Yeah, I think we all get especially the guys, we all get a little deeper as we get older. Maybe we relax. That might be the biggest thing. You know, you start your podcast, you're all cranked up. Hey, I'm gonna, we're gonna do this thing today. You know, you're all excited, and it tenses your vocal cords.

00:50:18.599 --> 00:50:47.795
Then maybe you start to relax and you slow down a little bit. You get comfortable with the microphone. You're not so jittery. You're not so worried about things. And, and I think that relaxes you. And so our voices deepen. Chris says the the Flaming Yeti sounds like a great drink at the bar, or just a bar? Yeah. What are you doing Thursday? We're going down to the Flaming Yeti. Like, oh, I love that place. I wonder what you kinda drink you'd put me. That's a good put in the comments below what drinks.

00:50:48.559 --> 00:51:18.184
What drinks? What alcohol do you use? Jeff says when people send me swag with my name on it, that is so much better than their logo. Yeah. That's when you make it personal, it's like, oh, that's pretty cool. Let's see. Todd the gator. I have giveaways all the time with the show mouse pads or t shirts. They're gamers. This is audience. Right? Guardian Downcast. But I always send a question card. Ah. And I write personal notes. Key. Take that's a key from Taylor Swift.

00:51:18.405 --> 00:51:25.909
Personal notes. Handwritten. I don't care if you wrote it with your feet. Handwritten. Thanking them for their participation and listening.

00:51:25.909 --> 00:51:33.025
Yep. That's a good one. And then Randy, his founder, looks like Emily has a new podcast. That's hysterical. Now get out.

00:51:33.585 --> 00:51:37.364
So I'll have to find that. And let's see.

00:51:37.744 --> 00:52:06.880
Stephanie asks, is this show? Oh, has. Yeah. This show has always been weekly, as has been the school of podcasting and everybody else might start weekly. Like right now, your podcast website, I've kind of not run out, but I'm getting close to running out of like the easy tips. And so now I'm gonna have to do some research to talk about a tool or strategy. And I'm like, oh, I might have to go to every other week because I could go look here's the thing I'm gonna read the copy from their website. Yay.

00:52:06.880 --> 00:52:32.034
Well okay Did I really save you any time on that? So but it's awesome to like we said, when you're doing these surveys to get to know your audience, and speaking of getting to know your audience, it's about this time that we're gonna say thank you to our awesome supporters, including awesome people, of course, like our newest one, of course, is Randy over at m2, as in the number 2, m2h2music.com.

00:52:34.094 --> 00:53:18.010
That's my music for a half hour. Thank you for upping your subscription to $20 a month as an awesome supporter. You should be like Randy. He's really cool and he's got some really cool music in there if you want to check it out, especially if you like if you have an eclectic mix. I like everything. Check it out. But you could be an awesome supporter. And of course, the show is brought to you by The School of Podcasting, where you get courses, coaching, and community. And that coaching is unlimited. And Satiros Unlimited. Is it really, Dave? It is. It's real. And people don't get it. But Satiros signed up yesterday, got group coaching on Friday, and we've got an hour set today after I listened to a show, and I'm gonna be like, this is good. He doesn't have an about page.

00:53:18.105 --> 00:53:28.250
There are a couple other things that I saw that were really low hanging fruit, and I was like and speaking of your about page, we'll take a quick tangent of thanking our supporters. On your about page, put your name.

00:53:28.389 --> 00:53:52.704
A lot of times you will write that in first person, and I'm like, the show started in 2022 when I did this and did the and you're writing in first person. And then if somebody searches for your name podcast, you don't come up because you didn't put your name in the About page. So You want it for generative AI as well. So you want to make sure for the generative AI bots that are going out there, fine, they're gonna want to know your name.

00:53:52.704 --> 00:54:55.829
I doesn't matter. In fact, I need to check. I'm gonna check while you Yeah, while you do that. Yeah. So those are the kind of fun filled tips you get at the School of Podcasting. And this show runs on as I click the next button, PodPage, and the goo thinks everybody says, oh, you just like PodPage because you work there. I can go, look at the hundreds of episodes on Ask the Podcast Coach where I've been promoting PodPage for years. If you wanna check it out at podpage.com, or if you go to try podpage.com, that's my affiliate link. I have a free course at learnpodpage.com. And today, we're back to my favorite, Ecamm. If you want to check out E cam for live streaming, if you're on a Mac, it's ask the podcast coach.com/ecamm because it's good. It's e c a m m. I should just have ecamm as well as a link just for those people that missed the the second m. And if you want more Jim Collison and who doesn't because, I mean, look. And his shirt matches his logo today, which is even more fun. Not spoke to. Check him out at the average guy dot tv, and he's so dedicated. He has a generator.

00:54:55.889 --> 00:55:19.039
So like you will never miss an episode with Jim. He's got you covered and it's time to show our fun filled. Yes. The our favorite time, of course, which is the there we go. The wheel o names. So will it be Glenn? Will it be Max? Will it be Ross? Will it be Ralph or Craig? Or I sound like I'm on Romper Room. I see Jody.

00:55:19.355 --> 00:55:22.414
I see, you know, everybody. But let's spin that.

00:55:23.914 --> 00:55:31.639
That was kind of creepy. It was kind of creepy. And it is well, you mentioned him earlier. He's like Beetlejuice. Boom.

00:55:32.099 --> 00:55:51.155
Yep. Ed Sullivan, soniccupcake.com. He's an editor. So if you're like, I wish I could find somebody to, you know, get this off my plate, Go over to soniccupcake.com. Ed will make you sound amazing, and he's a really good guy. I haven't talked to Ed in forever, but Still a good guy. Still a good guy.

00:55:51.695 --> 00:57:04.085
Yeah. Makes you laugh a lot. There you go. So does this show, the one you're listening to right now, does it save you time? Does it save you money? Does it save you headaches? Does it keep you educated? Did it make you laugh, cry, think, grown, educator, entertain? Well, then you should give some of that value back. Go over to ask the podcast coach dotcom/awesome and become an awesome supporter, and we will give you a big shout out just like we did for Randy today. And you're like, Randy? Yeah, you know, the guy over at m2h2music.com. So thanks to all of our awesome supporters. We really do appreciate that. And somehow oh, there we go. It's like I lost And if it did save you any of those things, tell us in the comments below. We'd like to know what's just to see how, you know, the other week, Dave, I was, I'm gonna say I'm disappointed with our audience really quick. So, you know, it's about the other week, I joked about that. And I said, you know, Lee some comments for some things. Nothing! We got nothing and nobody, you know, it's like, so maybe they think, maybe they know I'm joking about it, and so they don't do it. But if you're listening or watching on YouTube, leave us a few comments below. Some of these things we'd like to hear from you on. It'd be nice to get a few comments down there. And it helps out the YouTube algorithm.

00:57:04.144 --> 00:57:40.510
So thanks for doing that. And if you've already consumed Randy's episode, well, he's got a new episode of the M2H2 show coming out later this this episode this afternoon. You can check it out again at m two h two music dotcom, and he's been very patient. Mister Chris Nesse had a question about the SM 7 B. What's the deal or what are the ideal settings on the back of the mic? I think it really I know it's a podcast question. It kinda depends. And do I have my SM7?

00:57:42.329 --> 00:58:03.568
My SM7B ran away from home. It used to be right behind me. I don't know what it is. That'd be great. That'd have been great if you just would have grabbed right here. That would have been awesome. I know it's here. Because I was gonna show You know what you need is a shelf, Dave. You need a shelf that's just off of your shot there, like, so we can't see it. But it would have all that gear lined up for you.

00:58:03.568 --> 00:58:33.070
So You guys want to see let's peel. This is why Dave's always zoomed in so much. My my office is a wreck. It's a mess. And so let's do this because you will see especially oh, am I okay. I'm not locked up. Okay. So let me do this and we will zoom out a pinch and, oh, what is that nonsense? That's not good. It's awesome is what it is. Yeah. So it's like Monica's closet on, Friends. It's like, that's not good.

00:58:33.369 --> 00:59:02.094
But somewhere in here is an episode 7 b. Honestly, I thought it was right here and I'm like, okay. Because I put it on a couple weeks ago, and I was like, you know, I got other mic. But anyway, back to the question. 1 is a base cut and one is a if this is definitely on YouTube and one is a kind of sibilance boost. And so you flip a switch and go, this is me with the bass cut and then you flip it up.

00:59:02.094 --> 00:59:12.108
And this is one. This is me with the bass boost and a treble boost. And this is me. Just, you know, record the 4 options and then vote with your ears. But I forget what mine.

00:59:12.983 --> 00:59:15.884
I'm really like, well, who loses an F77B?

00:59:17.304 --> 00:59:20.505
I got an MV7 behind me, but I don't know what's going on with that.

00:59:20.505 --> 01:00:48.405
But yeah, that's what they do. One's a bass boost. One's a, you know, kind of treble boost. And then, you know, and then there's if you turn them both off, it's flat or something like that. So but I for me, just a I still pop this microphone, but I noticed the minute I put the SM7B back on, I was like, oh, I need to adjust my mic technique because I was popping that. And I even had I think I had the big giant windscreen that's like the size of your head. And I was like, and this one allows me to tweak, you know, comes with the Rode software that you can kind of tweak it. And what's the best microphone for you? The one that you put on your headphones and you go, oh, I like the way I sound. It's it's really in it, you know, and it sounds good. So we were talking earlier. Oh, and and today, we'll be using the YouTube audio as I look over to add a chapter market. I never push record broadcaster. So I do have Ecamm, so that's good. So I've got Ecamm and YouTube. But anyway, Ralph asked the question, because we're talking about me having kind of 2 audiences. So I guess the question is, should we make our content for the new listener or the returning listener? I asked because my show, I tend to do my entry level topics instead of deep tax issues. Jim comments on this one. I don't know. It's it does come down to who is my audience and who am I trying to attract. So with Ralph, he's trying to get tax, you know, clients.

01:00:48.769 --> 01:01:07.304
So maybe intro stuff would get people who are really new to tax stuff. And if you do a deep dive, you kind of do one of those, like, look at me. I am an expert. I understand, you know, compound financing interest rate blah blah blah more financial gobbledygook.

01:01:08.219 --> 01:01:14.880
So I think we get the opportunity to do both. And you can switch me back in if you want. Oh, that would be good.

01:01:18.034 --> 01:02:15.469
As we watched Dave, as we watched Dave play with the buttons, this is entertaining to watch. Thank you. No, I thought maybe they were like, Hey, where'd Jim go? I thought maybe you'd see it popping back in. It's Okay. The, it's in, like in this show, we get to do both, because we, some ask basic questions some ask advanced questions. I think you can we talked about this earlier in the show you could be specific and target and say, Hey, this week's gonna be for beginners, or this week's gonna be for advanced. Or you could just do it. Like, I don't know if it's all that important, because for some people, beginning things may be advanced. And for some, you know, advanced things may be for beginners. So I think you have to kind of figure out what the content is and then guess like, Hey, how is my audience going to appreciate this? If it's, if, listen, if you're a consistent variety show, and where you're mixing it all up, don't feel the urge to call it out.

01:02:15.469 --> 01:02:19.230
They're already used to that. That they're listening to it.

01:02:19.230 --> 01:02:29.744
Remember, the audience that's listening is listening because they like you, and they like the format. So don't feel too inclined. And they're like, Yeah, but I could get new people.

01:02:30.445 --> 01:02:48.804
Yeah, but the cost of getting new people is way more expensive than just keeping the ones you have. They're already there. They already like you. They already like your format. I think sometimes we overthink this a little too much. You know, like, Well, yeah, I could kind of tweak this and get, and you're like, Yeah, you could pick up 2 and lose 50.

01:02:49.170 --> 01:03:14.760
So do you, is that the smart thing to do? So be cautious in your swinging changes as you're thinking about doing things. Be cautious with those. Be judicious in the way you go about doing that. Because it's important remember, they're, like I said, they're listening to you because they, they were attracted to the show, and they stayed. That's a super hard thing to do is to get people to listen and stay.

01:03:15.219 --> 01:03:26.184
So the most important audience you have isn't the one you don't have it's the one you currently own, right? It's the one you currently have that are listening. They're super important to you.

01:03:26.324 --> 01:05:48.045
Right? So be careful with those format changes if you're going to go about that. And don't overthink it. Just keep going. If you get, you get a lot of negative feedback, like, Yeah, you know, well, maybe it's time for them to move on. Right? Maybe it's time. Just letting one person go is certainly a lot better than changing a format losing 50, right, over the phone. That's it. Somebody asked that in, in Reddit, and they were like, you know, how do you grow your audience? Blah blah blah. And I basically said, a, there are more ways to measure your success than downloads. I go, I measure my success for the school of podcasting based on how many new members I get. I judge kind of the success of this one on either members or Patreon. You know, when I look at our download numbers, our numbers are all over the place with the show. It really is. And so I said I would rather have a smaller engaged audience than 5,000 people who could take me or leave me. I'm like, I want people that are part of the community and keep going on. So Ralph says, I I answer listener questions every day, so I guess that will continue to drive the content. Yeah. And the school of podcasting does a little more on making your content better because I think that's the key. That's really where it starts. And so I do more of that because a beginner and an intermediate person can kind of, you know, do that. Like this month's episode is the question of the month and it's about what was the last thing that you recommended to somebody and why? And I'll be interested to see because I kind of made it like anything like I the last thing I thought about that was I recommended the show The Boys on Amazon to my brother because he and I both really enjoyed dark humor. And, oh, that show is so dark. There are parts of there, like, wait. What did I just see? Holy cow. And I even went over the one night and watched the first episode with him. It was like, here's the first one's free. Take this one. And it got him hooked. And the next thing you know, it was like, hey, man. New episodes are out, you know? And so that's what I'm looking for. Like, what? Why did you recommend it is really the question of the month, not so much. What did you recommend? But why? Because if we hear why people recommend, then, you know, maybe it's for the super cold, you know, Coke that people are recommending. Fourth circle.

01:05:48.045 --> 01:06:36.885
Dave, let me ask you this question about this show. If I were to ask you, Who is our most engaged audience when we think about, when you think about the listener of this program, and I said, How would you describe our most engaged listener? What do you, what comes to mind to you? I've got some thoughts, but what comes to mind to you with you, if I ask you that question about this? That's a great question, because I immediately I go to Patreon. Right? So the Flame Alive people and, you know, Max Trescott and, you know, Chris Stone is here every week in the chat room, right? We've got coach Dave and we've got, you know, Dan from based on a true story podcast. And those are the names that come to my head that I'm like, these are the people that are the chat. I mean, they are here every week. It's Saturday morning at

01:06:36.885 --> 01:08:08.159
30 on the East Coast, and we're sitting here talking about podcasting. But then we also have podcast consultants, right? So Doctor is a consultant. She's listening to us. David Hooper, I know pops in every now and then he'll send me a text like, hey, that was a good episode last Saturday. So he's listening. So it is, But it's people I don't know that we have a ton of people who are starting their podcast. These are hence the podcast coach. People are asking podcasting questions. And while how do I start a podcast is a podcasting question, I think 95% of this audience already has one. And that's why they're asking, like, should I use Cast O Matic or or you know, not Cast O Matic, Cast Magic or CaptShow or PodSqueeze. Right? They're talking about tools and things like that. What comes to your mind? Well, I mean, I think if I were to think and I'm gonna do something pretty risky, and I'm gonna talk about Order of Importance in my mind. And so please understand, like, I'm not important. No, you're all important to me. But as we, as I think about those level of engagement, certainly, the folks who allow us to separate money from them are really engaged. So you think about the$20 supporters and by the way, I don't see any of this money. So I'm, this is coming from my love of Dave Jackson. So the folks who support Dave through Patreon or the superchats that pop in, right, they're really engaged, because it takes a lot for people to separate themselves from their money. So that, I think, as we think about those people, that's the super important group.

01:08:08.159 --> 01:08:19.560
2nd group is this. And there's some overlap in this, right? The folks that come, like Doctor. Says, they're your superfans. Yeah. That come out every Saturday morning to be in this chat room. You guys are important to us.

01:08:19.880 --> 01:08:22.939
We take your feedback very seriously.

01:08:23.640 --> 01:09:55.899
And the show oftentimes is built around your feedback in what we do. So to us, when I think of getting feedback, when I hear stuff, I'm gonna, I'm gonna really put a lot of weight in those Patreon folks. I'm gonna put a lot of weight on what we see on Saturday mornings, right? And then the listeners that come in through the regular podcast channel that listen, you guys are listening to this download, some of you, though, even in that listener, the folks that send feedback in, man, that's really super important. And then I'd probably put our YouTube folks in, in 4th position. We don't get a lot of feedback from them, right? The YouTube channel just doesn't get a lot in that. But those are all, I, and I think that's an exercise that podcasters need to go through to kind of think through, Okay, where are the, where are my most engaged listeners? And do I know who they are? We, we have the benefit because of Patreon. We know exactly who they are. Because of the chat room, we know exactly who they are in doing this. And it helps us, Dave, you and I, after the end of this show today, we usually spend a little bit of time debriefing on, Hey, how'd it go? What worked? Did that go well? You know, last week at the end of the show, you're like, That's it. We're moving back to EKM, right? I'm just more comfortable that way. And so I think that exercise of going through and just, and physically saying to yourself, Okay, who are the people that really drive what I'm trying to do? Who do I listen to?

01:09:56.520 --> 01:10:07.324
I'm hesitant to say they're more important, because people get kind of bent out of shape when you say those kinds of words. But maybe they're just a higher priority when we think about their level of engagement and what they do for us.

01:10:07.324 --> 01:10:43.760
So, by the way, thank you to everyone who does support Dave via Patreon or the super chats in that. I deeply appreciate it. It's, for me, it's a privilege to come out and hang out with Dave on Saturdays and just be a part of this community. I love it. That's why I've done it for, I don't know, 7 years? Are we in the 7th? I don't know. I think we're approaching This is probably was where, like, we're approaching 10, and we didn't realize. I need to go back and look. Honestly, don't know. Maybe so. But it's important, I think, that you identify those groups. Well, Dan is saying paraphrasing, Jim, the amount of effort listeners put into being engaged determines how much effort we as hosts put into their feedback.

01:10:44.139 --> 01:10:47.979
Am I understanding your position correctly? Yeah, I think so.

01:10:47.979 --> 01:11:42.054
I think, you know, listen, sometimes you get a bit of feedback from somebody it's out of left field you don't know who they are, but it's valid. And you're like, Oh, yeah, I need to listen to that. I guess my point in all that is saying, Do the mental exercise maybe going back to what we talked about at the beginning of the show. Do the mental exercise of saying, Who are my most engaged listeners? Do I know who they are? We know all these names that come in every Saturday. And I don't know why, but you guys keep coming back. It must be fun. We must be doing something right. If we did a radical format change, I think some of these folks would say, You know what? I'm not interested in it. I like coming to Saturday and doing what you guys do. That's why I'm here. So I don't know. Paraphrase it. Take what you want from it. I just think it's a smart idea to know your listeners and know where they fit into the feedback paradigm. I'm trying to see, I think we have 23 people, I think, right now on YouTube.

01:11:42.113 --> 01:12:06.760
Yeah. Yeah. So that's a classroom with people. And Doctor says, you know, I tell my husband I have a class on Saturday morning as I slip into my office and bring you up on the show. There you go. Yeah. I like hanging out with you too. And if I don't think I don't want to call anybody. I don't think Doctor's an awesome supporter. And that's fine. You know, I don't know everybody's situation. You don't have to be an awesome supporter to be in that list. She's here every single week.

01:12:06.819 --> 01:13:41.289
Yeah. And there there will be an invite today because we have live group coaching on Saturdays, and that's the one I invite the awesome supporters to. So but it's it is fun to see the same people in that whole 9 yards. I know a lot of people like, oh, I just like your our witty banter. Jim, we have witty banter. It turns out, witty is good. Witty is good. That's I put that on my business card that doesn't exist anymore because nobody has business cards. Jim Collison, Witty. I am get yesterday, I was listening to James and Sam on Pod News Weekly, and I believe they referred to Brendan as a really fine bloke. And I go, dude, that needs to be your business card. You know, Brendan Mulligan, really fine bloke. Chris says, do you actively promote this Ask the Podcast Coach? Do we promote that to new podcasters? Where I usually one of the reasons it kind of got invented as much as I go, oh, I judge this by my Patreon numbers. It would kill me when I have somebody and they go, well, I want to hire you. And I'm like, okay, here's my hourly rate. And they go, and I'm like, well, I do offer, you know, they didn't wanna join the school of podcasting because they hated memberships. Okay. Well, here's my hourly rate and they'd go. And for the record, I'm actually cheaper than most people. And I'm like, well, if you want free consulting, just wake up on Saturday mornings. And I would offer that and yet I've never had anybody take me up on it. They're always like I really need them like well here's my hourly rate and I'm like but you can get it for free You just got to get up a little early on Saturday morning. And so that was

01:13:41.289 --> 01:14:07.074
30 on a Saturday is because at the time, I needed to pick a time for a new show when my wife was still, like, drinking coffee and or not up on a Saturday. So that's why I picked this time. And so And it was a kind of a, it was, you were just, you were out there live streaming. For folks who don't know the story, many of you do, but Dave was out there, and I saw him.

01:14:07.074 --> 01:14:10.515
And he was trying to do this live streaming stuff. And I just popped in.

01:14:10.515 --> 01:14:24.635
He wants some, he wants somebody to talk to? And he's like, Yeah, sure. Come on in. We did it 2 weeks in a row, because Saturday mornings were my time to produce on Gadget Geeks. So I'd always be down here, you know, working on show notes and stuff like that.

01:14:25.015 --> 01:14:28.375
And I remember you're like, Hey, you want to do this on a regular basis?

01:14:28.375 --> 01:14:31.720
And I was like, Yeah, I do. This would be awesome.

01:14:32.420 --> 01:16:58.274
And that, listen, I haven't been able to do it every single week either. That's one of those things. You know, I've had commitments at work. I ran an internship program for a while. I have weekends where I'm gone. But we get most Saturdays, you get it done most Saturdays. Big thanks to everybody who's jumped into my place as well. Yeah, I'll have to see. I don't think with podcast movement, I think I'm back in time to be back for Saturday. I'm going to Atlanta also this month because Atlanta and Nashville have 2 big podcast groups. So when I heard that Podfest was coming to Atlanta and then I saw the plane tickets were $68, I'm like, done. So and we well, there you go. Super chat. See, I wasn't trying to get You guilt hit her into that. You did. You totally did. Yeah. You totally did. She's awesome. You should not have given into that. But thank you for doing that. We appreciate that. You should have been felt. My mom would be proud. My mom had like a guilt ray. She could just look at you, and you'd be like, okay, fine. I'll make my room. What's the difference between guilting and influencing? I'm not sure. Maybe one's just a little softer than the other. I don't know. Yeah. I get to meet Chris Stone from castahead.net in person. He'll be there. He's in Atlanta. So, yeah, it's a Podfest tour. I'm gonna have to see because he's going all over the place. I'm like, I can't meet them all, but that is one of the nice things about working at pod page is I don't but before in the early days, in the early days of Lipson, it was so awesome. My favorite line everywhere ever was the original president, Lori Sims. I said, hey. I've been asked to speak at this thing. Like, who's going? Dave Jackson School of podcasting or Dave Jackson lives an employee. And she goes, where would you wanna go that we wouldn't pay for it? I was like, I love my job, and I've kind of got that situation now. Brendan has given me a budget. And when the budget's out, then the school of podcasting will pay for any flights. But I've got more than enough budget to to, you know, hit podcast and podcast movement, that whole 9 yards. Yeah. And then I'm not sure I understand Randy's question. So you're saying that Gene finally engaged? I must have missed something that the chat room is talking about. I'm not quite sure that. Jody says that they should come visit her in Toronto. I think they did Toronto one of the years because there was just a town hall for Podfest and he was saying how they're international. They're also they've been to the Philippines. They're going all over the world and Chris just brought in 2 partners. So he didn't sell Podfest, but he sold a stake in it. And there's one guy.

01:16:58.654 --> 01:17:20.739
And what's great is that guy's a podcaster. And he's gonna be like the operating officer. Chris is gonna take over marketing and community, which is his strength. And there was another guy, and I forget what he is doing. I think sponsors is what they're going at. Oh, I get it. Yes. I was the guilt ray. Exactly. And then, of course, finally, in Ohio, we have a Tim Hortons.

01:17:21.039 --> 01:17:31.715
She's if I go there, there's a Tim Hortons and coffee and donut for you if you come to that. Yeah. So she says Podfest tours coming here that came last year and the year before. Yeah.

01:17:32.015 --> 01:19:21.760
So if you're near Toronto, head on up and say hi to Jody, and I'm not sure where Mark is. I know he's in Canada. You know, Canada is not that big, so he's probably right next to that's it's like Texas. You go what? Houston, Fort Worth, and you're like, yeah, they're 6 hours apart, and you're in the same state, which still drives me crazy. Chris says I should do an SOP episode that is a podcasting retrospective. I should start working on that now if I'm gonna do that, like 20 years. I'm not sure how should be, though. That's Like those always sound like great ideas. We, you guys have heard me say this before. We did a 2 year or a 1 maybe, no, 100 episode celebration, and one of the bits of feedback we got was, Thanks for wasting an hour of my life for, for all that congratulatory backslapping. And, you know, those retrospectives sometimes lean that way if you're not careful. In the new audience, I, you know, I don't know, Dave. I'm not saying you shouldn't do it. But they're hard. They're hard. It's a lot of work. Yeah, I started one once, and I was like, Oh, I need to keep up on this. And then you just forget about it. So that's an idea. Yeah. But I did figure out because my last two episodes were kind of, and I need to say it in this voice, my story. Right? I'm gonna tell you my story. And the first one was on the technical side and the last one was all about relationships. How I met this guy who led to this, who led to that, who led to this. So it's really I always say one of the biggest benefits of podcasting is the relationships. And I was really uncomfortable doing that. And I was like, okay, let's sit on the couch here, Dave, and figure out why does why is this so hard? Because to me, it's boring. Like, I lived it.

01:19:21.760 --> 01:20:49.045
I was there. You know? And I was like I think that's why is I wasn't most of the time, I'm pretty sure what I'm saying is gonna resonate with the audience. And this was one where I'm like and luckily, Stephanie had sent me a note, Ray, from around the layout and said, man, that was really inspiring and things like that. I am very happy to get back to not talking about Dave, but I think that's what really kind of because on one hand, I was like, I don't really like to talk about myself. And then I'm like, wait a minute. Yes, you do. You're constantly telling stories in your episodes. So what is this? And I was like, yeah. But that's to make a point. And that's, you know, part of an educational tool just like here's what I did. So I've I've now got over that kind of thought. Stephanie says, what do you do with these conferences? You show up and then what? You pretend you're not shy, if you are, and you walk up to somebody goes, so what brings you to the show? And they're like, oh, I'm looking to network with other people. I do this. There's a place for vendors. So I'm gonna be hitting all those boosts that I normally don't get to spend a lot of time at. I get to go to the the actual training sessions, but I'm really there to hang out in the hallway. It's gonna that's the part I need to look and see if I can have a podpage slash school of podcasting meetup because I always used to say, oh, it's easy to find me these things. Just come to the Libsyn booth. And, you know, I guess I could go hang out at the Libsyn booth, but, you know, no.

01:20:49.045 --> 01:21:29.125
So I did offer. I I said it because Rob is not gonna be there at this event because his kid is going to Purdue. So Rob is moving his kid that weekend, and I go, if you guys want, like, again, I'll be an adviser for a week, and I know everything at Libsyn. And they thought about it. They're like, that's gonna be weird because there's this announcement coming out and then why is Dave at the booth and did he leave? So That makes it weird. That makes it weird. It's in theory. It sounds good, but that makes it weird. Jason Yeah. So I I do a lot of networking. I'm much better at that than I was 10 years ago because I remember or, you know, if we go back 15 years ago, I was I put the eye in introvert. So I'm much better at that.

01:21:29.125 --> 01:21:36.680
I did laugh at the last pod fest. I walked in, and it's me and Corey from Lipson, and they're doing the whole kind of thing meet up.

01:21:36.680 --> 01:22:18.204
And I looked around, a, everybody there was, like, 20 years younger than I was, and I didn't know anybody. And I looked at her, and I go, oh, crap. And she goes, what? I go, I don't know anybody here. And I go, I guess I'm gonna have to get out of my comfort zone. And I did. And I went out in the hallway and just what brings you to the show? And then you can see in the session some of them are I'm sure there's gonna be a lot of sessions about AI and how to wipe your butt and do your dishes and you know all that stuff. So I'll go I and the thing you wanna do is look at the schedule and ahead of time pick where you're going. Don't because there are some valuable lessons there and then bring breath mints, Chapstick, and comfortable shoes.

01:22:18.679 --> 01:22:54.788
And my thing that I've learned is I used to pretend I was 23 and stay up till 2 or 3 in the morning And by the end because that's like a week long. So when you deprive yourself of sleep, by the time you get to Friday, your body is either sick or you're just toast. I mean, Jim knows. I'd come back on a Saturday be like, as the podcast coach, right? I'd have no voice. So I I take the foot off the gas pedal a little bit now because I remember in 2020 or 2021, whatever COVID was around.

01:22:55.250 --> 01:23:05.954
And I remember I was like, I should go to bed now. And I'm literally getting ready to hit the button on the elevator. And somebody goes, Dave. And I turn around, and I went and hung out with him.

01:23:05.954 --> 01:23:23.270
And we were around a big group of people. And the next day, I woke up and had COVID. I was like, I should have hit the button on the elevator. I'm like, that's, you know, it's, it is what it is. So It is a great place to meet people, right, that, you know, you've seen. I get to hang out with Rob Greenlee 1 year, which was super awesome guy.

01:23:23.270 --> 01:23:30.090
Like he's just a, he's a, you know, hung out with Todd Cochran a couple times. Jim, what's going on?

01:23:30.414 --> 01:24:13.960
You get those, yeah, you get those opportunities to meet and see some people and have some conversations. Some of them are a little more willing to do the social things than not. I think lunch was a great time. I hung out with Steve Stewart one time at lunch and just had a great conversation. So there are some of those, you know, opportunities to meet people. It is different when you do, when you're in person, right? It's meeting Ray Ortega was awesome the year it was 2018 or 2019, I think one of those 2 years. So it's just, it's a great opportunity to run into people that you wouldn't normally run into. I always find that I find a few people, Dave, that I gravitate towards, and then you make better friends.

01:24:14.060 --> 01:25:25.020
You know, you're like, Oh, hey! And then you meet up again and do some stuff together, sit with them in a session or whatever. And it just, the relationships deepen, you know. And that's the first time I met you in person was at a conference. Yeah. My favorite thing to do is when I look up and there's 6 people standing in a circle and I know one of them because I'll walk up and I'm like, Lou Magiello, what's up buddy? Yeah. It's like Dave, great to see you. And then Lou will go, oh that's Stephanie that's she does this that and now now I need these people. So the next time I walk into a room and I go, oh, crap. I don't know anybody. I'm like, wait. I met Stephanie yesterday. Hey, Stephanie. What's going on? It was great meeting you yesterday. Like, did you learn anything fun yesterday? And then you just slowly grow your network and then you make notes. And the other thing I do when I get home is I have a I have business cards, and then I have a smaller business card pile. And the smaller pile are the people that I wanna follow-up with, and I follow-up the minute I get home because so much stuff happens at these conferences that you go, oh, I need and then you get home, and 2 weeks later, you're like, oh, I don't remember what this person is. So it's kinda tricky. But holy cow.

01:25:25.560 --> 01:25:39.720
Another 90 minutes is underneath of us here. But, you know, real quick, Chris says, have you ever thought of having your own booth? Yes, I have. And that's probably gonna happen in the future sometime myself. I I want to see, but Brandon and I said, what if we split a booth? Because they're not cheap.

01:25:39.720 --> 01:26:59.725
They're 1,000 of dollars. And if we had a school of podcasting slash pod page booth. So we're you know, or just a pod page booth. It's it's a lot of money for those things. And then you pack in shipping of signage and Just sponsor. Yeah. Just sponsor for it. Just sponsor for my sponsor. Buy. Yeah. Well, you know, right there. You go. Yeah. And the chef says, I love the networking parties that have basically ear bleeding masks. Yes. So much fun. So terrible. I hate those. Yeah. But it's for the record, I've talked to Dan and Jared about that, especially, like, Iheart has decided we're gonna have the party of the thing. And so because Dan and Jared go, like, people kinda wanna talk. And then you walk in, it's and it's like, okay. Well, we told them. So, Jim, what's coming up on Home gadget Geeks? Yeah. I had to take the week off. I had Jay Franzie lined up to be on the show. And Wednesday night, I was like, Best laid plans, my friend. No show. It really, it's nice. I mean, I could have done it, because I have the power. But it was there's I'm thinking about so many other things. So if you need to take a week off, it's Okay. Take it off. And I did as well. What's coming up on your show? Yeah. So this week is it was supposed to be the question of the month last week, but we had the the big reveal. And so this week, we're doing the question of the month. Why do you recommend things? What makes something recommendable? Because we want your show to be recommendable.

01:27:00.265 --> 01:27:20.675
And, you know, if you need help with that, school of podcasting.com, use the coupon code coach. Thanks to the chat room. You guys were amazing today. You're always amazing, but it was just like, okay. We didn't even go to one question from Reddit today, which is kinda what I like because then I know I like it. But we're here every week. Ask the podcast coach.com/live, and we'll see you next week. Take care, everybody.

01:27:30.880 --> 01:27:34.583
And it closes 12,000,000 things behind the scenes.

01:27:36.404 --> 01:27:37.944
Yep. Honest.