Defining a Call To Action

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Ask the podcast coach for June 22, 2024.

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Let's get ready to podcast.

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There it is. It's that music. That means it's Saturday morning.

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It's time for ask the podcast coach where you get your podcast questions

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answered live. I'm Dave Jackson from the school

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from from nobody likes a journal in the box from the school

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of podcasting dot com. And joining me right over there, his

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voice has already changed, is the one and only Jim Collison from the average guy

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dot tv. Jim, how's it going, buddy? Good, Dave. Happy Saturday morning to you.

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Wasn't that a Brady Bunch episode or Yes. Not Greg,

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but what's the Peter. What's the Peter Brady. Right? Peter Brady. Well,

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anyways, good, good to be back on Ask the Podcast Coach. Big thanks, Danny, filling

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in for me. Last week, always nice that we have a great community who

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can fill in. In my absence, I got to spend some time with some younger

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guys, just chatting, asking some questions. It was definitely worth the time. Thanks

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for giving me a week off, And it's always good to be back. Yeah,

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the I swear, I don't know if it existed or not. But when I was

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in like junior high, I think my mom went to Kmart

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and shopped and looked for like the Peter Brady collection. I

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was like, what are you doing, mom? You want me to wear that to

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school? Like, oh, you're killing me. So,

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yeah. Anyway, but, hey, you know, it's it's midsummer.

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Time to get up and go. We're gonna do that, of course, with the the

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awesome coffee pour. There it is. And that

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coffee pour is brought to you by our good friend, Mark, over

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at podcastbranding.co. Because, you

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know, they're gonna see you before they hear you. And if you want something to

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school of podcasting, and the list goes on and on. He's done. I saw on

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Facebook, I think he just went over 500

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different artwork that he's now done for podcasts. And, of course, he also does your

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whole website if you need that. So this is a guy that's not

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only a podcaster, not only an award winning graphic

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will sit down with you 1 on 1 and listen to what your show is

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about, then let his marketing money I've ever spent. Every

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perfect. That's exactly money I've ever spent. Every time I have him do something,

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Mike, it's perfect. That's exactly what I wanted. So check him

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out over at podcastbranding.co.

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And, of course, a big thanks to our good friend, Dan Lefebvre, over there based

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on a true story, based on truestorypodcast.com. I've missed 2 weeks, so

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a bunch of movies covered in that: Loving Waterloo,

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J. Edgar, Amelia, all available for you

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in episodes. Dan does a great job. And if you're a movie buff, it's gonna

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be your go to podcast. I'm just gonna say it. Or it's during the summer,

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you got some extra time, you got some extra time, you got some extra time,

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you got some I'm just gonna say it. Or it's during

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the summer, you got some extra time, you need something extra to listen to, give

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it a download. Give it a listen. Check it out today based on a true

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story out at basedonatruestorypodcast.com. And of course, Dan, thanks

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for your sponsorship. Yeah, I saw a thing and

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read it this morning and I thought we could start with

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this because we're gonna talk about yapping. I've heard the

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phrase stop your yapping. But when I saw this, I was like, you know,

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maybe this is a kindler, gentler Dave. You know, maybe we all

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start someplace. But this this guy said he was looking for a

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podcast name. And he said, I want to start a podcast.

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Just me. And then I don't know what this means. In parentheses, he says

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F20. And I'm like, okay, but I'm

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having trouble trying to find a name for it. I won't have a

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specific talk, a specific topic to talk about. I'm

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basically just gonna be yapping. And maybe that's it. Just

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yapping. But in an organized way, you know,

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basically about life problems, thoughts, drama, stuff like

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that. I would appreciate the help. I'm also Hispanic, so Spanish

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podcast names are welcomed, too. And so my first

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thing was when he said, I'm going to be talking about everything. There was a

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part of me that was like, Yeah, no, that's not a that's not a good

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answer, my friend. But then I thought, you know, and I even said, there we

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go. Danny has filled it in. F 20 stands for female.

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That is 20. Why are the comments not coming up? I'm clicking.

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Hold on. What's going on? There we go. And so,

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you know, there was a part of me that's like, you know, go back and

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figure out what you're gonna talk about and come on. But I was like, on

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the other hand, there are those 2. I I have building a better Dave, which

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is gonna have a new episode this weekend. But that's just something I put

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out whenever I feel like it. There is absolutely zero

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thought of monetization on that. And

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just it's just me yapping, you know, and I thought

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maybe this is maybe we just all need to start with a yapping podcast, get

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our feet wet, figure out what an RSS feed is and and go from there.

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If your yapping is interesting and entertaining

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and fun, people may I mean, listen, there's plenty of yap,

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yapping podcasts out there if we're going to use, if we're going to continue using

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the term. And I think it just means just, just chatting, right,

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type deal. There's some people who find that very interesting, and,

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and they find it funny. Listen, I think there's some

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element of what we do here, Dave. It's a little bit yapping.

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We're kind of yapping every week. So again, I think it all goes back.

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If it's interesting, if you can find an audience, if you're a good marketer, if

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you, you know, if you do all those things, that and depending

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upon what you want from a success standpoint, I mean, I

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do it, if that's what you want to do, and then set your expectations

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accordingly. And then do what you need to do to make it as

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popular or unpopular as you want. Yeah. Chris Nesi

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in the chat room says school is out for me now, because he's

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teacher over at House at EdTech. My wife and I are creating a fun podcast

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summer that will launch in the fall. There you go. That's what summer vacation. What'd

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you do on your summer vacation? I started a podcast with my wife. That's cool.

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Yeah. Maybe it'd be fun. That could be a fun marriage. It

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could either improve it or or destroy it or destroy it.

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Yes. Danny says my first podcast was a Yappy podcast where I

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talked about a new story or something that happened that week while

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I I sipped a dram. A dram.

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My favorite drink. That's okay. A drink. That should be a dram. Yeah. There you

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go. My favorite single malt whiskey. Enjoyed that one. That

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would be fun. There you go. But I there are there was one called the

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drunk cast. And they would basically all get hammered and turn on the

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microphones. And I'm like, well, that's If you're funny and drunk, that's

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doable. Some people aren't so funny. And Yeah. You're funnier.

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You're not as funny as you think. You know, you, you know this, Dave.

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You've been around a bunch you've been at a podcast conference around a bunch of

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us I remember the time that had been drinking, and you had

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not. And you came in, and we were all laughing. And you did not

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have that look of contentment and satisfaction on your face. You're like,

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Oh, great. I've joined a bunch of drunk people. So

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and we thought we were hilarious. I mean, we just thought we

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were hilarious. But Between playing in a band where you're often,

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you know, do you know the electric slice? You know, that whole 9

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yards and then married to a flaming alcoholic for 10 years. That

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was that's a boatload of stuff. So but yeah, there we

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go. And then Chris is saying, as the podcast coach, it's our new tagline,

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yapping and rapping. Yeah. So You know, and then

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Doctor says it's hard to yap and be fun.

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In a solo show, it's much easier as a dialogue versus a

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monologue. Well, maybe, may no, I

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think there's some good radio folks. I mean, love them or hate

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them, Rush Limbaugh was a yapper. Like, I

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mean, Rush would just yap by himself. I mean, he had

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open phones Friday and all that other stuff where but, but he loved

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to hear himself talk. Let's just be really clear about that.

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And he. It was almost one word. Like, he's talking about like,

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what? All right. Yeah. He was a, he was a yapper for sure. I mean,

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he asked about politics. Right? Obviously, but sometimes other things.

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But yeah, I mean, you can do a yapping and he was very popular.

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Right? Very popular in the day. So I think you can do a yapping, you

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know, solo show and somehow somehow make it work. The

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sports guys do this all the time. Yeah. Yeah. Jim

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Rome. Because what what's weird is so today on the show,

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we're gonna talk about topic a and then b, and why did so and so

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do this? And then it's like and then he'll start to do topic a

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and have to take a commercial break because, you know, radio.

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They'll come back and he'll spend half of his next segment

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explaining the things that they're going to talk about topic a, topic b, and

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topic c, and then he'll finish topic a

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and have to take another break. It's like they barely inch, but because half their

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time is spent refreshing what they just did or

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resetting what they did because in radio, they say you get a new

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audience like every 10 minutes. Like somebody's getting out of the car and a new

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person's getting into the car because where else you're gonna listen to a podcast these

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days? But Rome would take these giant

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pauses in his, I, you know, 10 years ago when I was listening to

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him more often than I do I haven't heard him in a long time. But

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he would do these giant pauses where he would say something.

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And it was literally just twice as long as that dead air.

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And, and you would think, Wow, does that, that, that

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works? That dead air works? Worked for Jim Rome. And that was his

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job. And of course, somebody's bringing up Paul Harvey. Yeah. There was a

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guy, he wasn't really yapping, though. He was more He was reading. He

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was reading. Yeah. He was very prepared. Yeah. And Hello,

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Americans. Yeah. Good day. But there's army.

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Page 2. Out of that story. Yeah.

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The The kids are like, who? Yeah. What? I mean, I grew up. My

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dad listened up to, you know, AM radio and Saturday

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all day Saturdays. And, of course, you heard Paul Harvey all the time. So

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WHL. That's part of my childhood. A big part of my childhood. Yeah. Yeah. I

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remember we had we had really crappy cars growing up.

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And there was a Plymouth Duster that we owned that was about 80%

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Bondo and and I was in the middle of the front seat. My

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buddy was on the passenger side. My mom was driving us to school and just

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turning the knob. There was almost this little AM radio and the speakers in the

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front and just, you know, WHLO. And I was like, and

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I was like, are we gonna listen to? Because back then, you know, FM was

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where all the cool kids were. So yeah, Todd the Gator. Yeah, I miss Paul

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Harvey. I used to listen to it while riding with my dad at work.

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Everybody's listening with their parents and with their dad. Yeah,

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you can you can get them on YouTube, by the way, if you wanna go

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back and listen to some of those. You can you can do that. Get nostalgic.

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Yeah. Yeah. You can find him there. And then early

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versions the very early versions of that's the

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way I heard it which was Mike Rowe. He he very much tipped the

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hat to Paul Harvey and said, oh, yeah. I'm I'm basically stealing his format. And

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then he got a bad case of roganitis and now his shows are, you

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know, an hour and a half long. So Well, listen. Jon

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Tesh has gone that direction. I don't know if you ever listened to Jon Tesh.

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He's got a he's got an FM radio. I've heard him on the

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radio. Yeah. Pop pop radio, you know, he plays eighties nineties stuff.

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Yeah. He he started with these, you know, he's got these little segments, these,

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you know, the, the music. And he comes

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on, and it's some kind of science thing, you know. And it's, he's just

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reading it, right? But he's got that John Tash voice. Well, I don't know when,

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maybe a year ago, maybe 2, he started letting his producer

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talk. And this guy's not I mean, it's John Tash. John

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Tash has got the voice. Right. He's got the cadence. He's got

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producer Bill or Bob or Mike or Right.

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Whoever. No. No, he doesn't have any of that. Like, it's not and then he's

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kind of just, he's just kind of an average guy. And he, and I've

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noticed over the last couple months, he's gotten really bold in what he's

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saying. And you're like, This is interesting

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that John has gone from a completely solo show to

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adding as producer, who's I don't think is very good. I think

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he's just, he's just adding them. It's just color commentary.

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And so, you know, you kind of go, John, what are you doing,

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John? I know you wanted something, you wanted another voice or

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you wanted something new. But he listen, that's a big show.

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It's a big syndicated show. So it must be getting decent ratings

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for, for that to be allowed. Because if Jon Tesh's

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numbers started to drop, the producer would be silenced,

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like, Get that guy out of there. Right? So it must, it must be working.

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But it's another one of those format changes that you kind of go,

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You know, like, like Mike Rowe or, or like John Tesh.

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Well, speaking of that, mister, I work for a

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polling company. Yeah. How is there anything?

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And maybe you can answer this maybe like, let's say I'm Jon Tash.

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I make a format change and bringing in producer Bob. How

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long do I let that go to give it official test? Is there any

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kind of information? I don't know on,

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on, in media, what you do. Some, you

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know, there's some in TV, sometimes they do that too fast.

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I mean, if Seinfeld is an example, right? They probably

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should have canceled that, and he didn't. And of course, then it's the, you

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know, from 3 years on, it got real popular. Then there's maybe

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probably been some things that have been allowed to go on too long. In TV,

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they whack them pretty fast. I think in radio, you get a little

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bit longer of a, of a kind of leeway.

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Because you always hear about the ratings books. You know, what the China

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so I don't know if that's a even still a thing or if it's, you

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know, daily now or what. But I think Nielsen still sends out the books. I

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think they do. And you fill in. It's crazy. You fill in. Oh,

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jeez. Could Yeah. Couldn't you this was like a year ago. Couldn't you just do

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that online? Like yeah, because I mean there's some

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things you can test like right now I'm running ads on

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buzzsprout ads and I've gotten

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maybe 15 clicks and I think I'm almost

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4,000 impressions in and so not a

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and again, anytime you do ads, it's so tricky because there's

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the ad you're running. There's the page you're sending

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them to. And then the show in this case that I picked almost all the

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shows are about people looking for exposure. So

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financial people that who who should have a podcast, you

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know, speakers, things like that. So it's hard to tell what, like, if

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something isn't working, why is it? But I was like, well, in this case, I'm

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gonna give 10,000 impressions and see what happens. And the good

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news is I like the way they're doing this now because

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you can pick obviously they get to pick you

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but then you get to say yes you can run my ad where before pretty

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much anybody could run your ad and I blew through my inventory in like a

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day and a half. We're now the same audience should hear my ad

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multiple times. So maybe that'll translate into some stuff.

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Chris, Chris says in Check Christmas, he said David Lee Roth got 3 months on

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radio before he was canceled. We were just talking about him in pre show. Yeah.

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With 3 I let's, Okay, let's, let's take this, let's bring this back to our

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audience for a second. Most of us aren't, you know, producing

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national radio shows we're not doing television, right? But I would

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think for us, for the average podcaster since I'm the average guy, I'll

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talk from that, from that perspective For the average podcaster,

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I think you're gonna want to think about what,

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whatever channel you're using to measure this, whether it's going to be downloads,

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or like in the case of ads, is it going to be engagement? Or in

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the case of feedback, like, well, let's say

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affiliates, is it being purchased? Or feedback, if you just, if

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you're requesting email feedback. I think you need a good 3 to

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6 months to let that roll through to see if it's gonna work.

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One, if it's a segment you've changed and you don't like it,

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just stop doing it. If you don't like doing it say you get a month

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or 2 into it, and you're like, This is terrible. Stop. If you don't like

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it, it will absolutely show in what you do.

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Like, you know, you will be angry as you're reading the

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copy, as you're doing the segment, whatever, whatever can that,

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that comes across in your voice. It comes across in your body language. It comes

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across in everything you do. So just, if you get into it and you hate

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it, just stop. If you really like it, and you're still getting negative

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feedback on it, that may be one you push through a little bit longer. Right?

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You know, you, you, you say, Well, you know what, I really like doing this

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I'm gonna keep doing it. I think in that middle ground, if it's Okay,

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and it's getting Okay results, just kill it. You know, just kill it.

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Now one of the things, by stop doing it, listen to the feedback,

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stop doing it, and all of a sudden you get a bunch of feedback. Hey,

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like, Hey, why did you stop doing that? Sometimes you need that

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break to generate people won't send you feedback on positive things all

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the time, but they're great at negative feedback. And one of those things is,

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Why did you pull that? I love that segment. Why did you pull it

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up? So sometimes you might need to and this may be counterintuitive to

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some people you might need to pull it away to get the feedback

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that you were looking for in the beginning. Right? Doing more of it may not

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get you that feedback. You may need to pull it away for a while. So

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just those are maybe 3 scenarios, Dave. I don't know. What do you think? Well,

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Danny's got a great point here. He says he agrees with you. It still takes

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an average of 7 listens or views etcetera of something to initiate a

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brand recall, which is where the brand, you know, lift comes

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from. So it needs some time. Yeah, I mean, yeah, I

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would say at least a month, if not to, you know, a

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month is not very, especially if you're only doing a weekly show. You know, I

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heard somebody say I've always heard that to 7 times. But

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I've also heard in some cases up to 12, depending on what it is

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and how often and you know, but yeah, I to me,

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I just know once I had a I was doing the Jim Rome thing just

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to keep on his thing And he has a thing where he says, give me

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3. Listen to me 3 times. If you don't like me by 3 times, you're

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not going to like me. And so I did that and I had this jingle.

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There was a pod safe song, and this band would sing

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123. And then I I grabbed the music, and I would say, like, school of

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podcasting is blah, blah, blah, blah, blah, blah, blah, blah, blah. And then I would

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have these guys come back in 12. I'm like, give me 3 listens if you

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don't like me. And and, like, literally, I put that out in,

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like, the day after it came out. Everybody's like, that is the most annoying

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jingle. Do not play that again. So that was one where when

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I when you get like, I think I have like 4 or 5 people that

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said that was annoying that I was like, that's enough. I don't need to

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wait a month on that one. Maybe. Maybe maybe not.

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Like the, the Cigar Authority Ed is with us today. They must

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have recorded it ahead of time. And so Ed's hanging out in the chat. They

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have some super annoying ads in their

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program that stick in your head. Right

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then, all of a sudden, they become favorites. You start singing them. I was walking

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up the stairs singing the Jose Dominguez song just the other day.

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And, you know, something so yes, I agree with you,

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Dave. Sometimes you get that negative feedback you just need to jettison it. But,

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but maybe not. Maybe it needs to hang around people need to complain about it,

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then they can love to complain about it. Then they love to make fun of

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it. And it can be a, it can be a lightning rod in your

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podcast where, where people love they'll give you a lot of negative

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feedback, but you get some, it's doing its job

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as far as brand or brand recognition. So I don't know. I'm not I guess

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I'm saying don't immediately throw it out. Don't be,

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don't be too quick to throw it out. Well, and Rich Graham has

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a great question. He's like jingles are a cool idea. Where do you get something

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like that? Look up the Jeff and Jeff is g e

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o f f. The Jeff Smith. He's the guy that did

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one for my he I used him to

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redo the marketing musician podcast and he

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does a lot of stuff for no agenda. There are AI tools

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now that I've yet to hear 1. I know there's

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there's one out there that's supposed to go. This one's good, but I know you

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can have AI jingles because I had one and it was it was it was

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good until it wasn't. You're like, oh, this isn't bad. Oh, this is oh, yeah.

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Oh, train wreck. Okay. Never mind. But I know there are are things

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now that you can put in, like, a topic, and it'll come up with a

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word. I forget the the URL because it was just it was just not

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good. But I've heard other people like, oh, no. You need to use this one,

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and AI will make a I was talking to somebody and they said they actually

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have AI music that they've, like, written songs

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with. Like, they've used AI to help do this. Yeah. Suno

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AI. Yeah. That's the one I think I was playing with. I was like that

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is not good. But they were saying that somehow AI had

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helped them write a song and they eventually put it on Spotify. Now, I don't

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know how well that's working. But I mean, I was laughing because

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in my last newsletter over podcasting

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observations.com, I just talked about how I'm doing something

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new and it seems to work and that is when I wake up, I figure

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out 3 things that I want to do before the end of the day.

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And so and I said, so 3 is a magic number. And I guess it's

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because it's it's more than 1. And you kind of have to

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prioritize which ones you're gonna pick and immediately,

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you know, 3, it's a magic number was a jingle on Schoolhouse Rock and I

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was amazed at how much Schoolhouse Rock was stuck in my

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head. You know, I can sit here and go 1 times 12 is 12. 2

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times 12 was 24. 3 times 12 is 36. You know, they had

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this whole jingle and you'd sing along was really catchy. So whoever wrote

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those did a great job. So yeah, I mean, I

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well, how Rob has a podcast. That guy came up to me

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once in a conference and sang my jingle to me. He's like, the

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school of podcasting with Dave Jackson. I was like, alright, because it's

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sticking in your head. It sticks. It sticks. I just

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went to OpenAI, the chat GPT version. And first I asked,

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Do you know, do you know about Ask the Podcast Coach? And it actually

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brought back a whole bunch of information about it. I like to do that first,

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because then I know it's got some context. And then I said, Can you write

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a marketing jingle for the show? And here's what you want, you want to hear

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what it came up with? The marketing jingle? Verse 1: Are you

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ready to podcast your dreams? Joined Jim and Dave.

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They've got the means. From newbie tips to pro advice,

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they'll help you grow, and that's precise. Now this is the course.

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Ask the podcast coach they're live every week answers to your

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questions, the insights you seek. With Jim Collison and Dave Jackson, too,

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your podcast journey, they'll guide you through.

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Okay. It's, it

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gave me 3 verses for this. It's a bridge.

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Take me to the bridge! And do you change keys when you go to the

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bridge? Is that the final Oh, if you're Barry Manilow, you do.

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You go up half a stub. They'll guide you through.

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Yeah, well, there you go. Got tech troubles or need some flair? They've got

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the wisdom they truly care. Monetize, engage and hit those charts.

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With the podcast coach, you'll master the arts.

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Oh, good. I was hoping they were gonna rhyme farts, and I'm like, oh, this

390
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is gonna be bad. Jim drank too much coffee and now

391
00:23:55,195 --> 00:23:59,035
has the farts. Yeah. Well, that does happen. That's that's happened before.

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So there you go. You can get your own you can get your own jingle.

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That that's Ed, you can maybe if, if Dave because Dave

394
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is always Dave Groffalo he's always writing jingles and

395
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stuff. I don't know, Ed, maybe this is a new thing for Dave to get

396
00:24:13,145 --> 00:24:16,985
some of the jingles from that he needs from there. Where did you go to

397
00:24:16,985 --> 00:24:20,830
get that? This is the open AI version. So Oh, okay.

398
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Chatgbt.com. Got it. So yeah.

399
00:24:24,670 --> 00:24:28,294
Yeah. Todd. Pretty pretty cool. Yeah. Todd Degater said, I think some listeners

400
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like the repetitive self promo ads. It's like a warm blanket that reminds

401
00:24:32,274 --> 00:24:35,890
them they're in the right place. Same with the tree of ladies. Yeah. I've had

402
00:24:35,890 --> 00:24:39,730
people say, Jason Bryant once. I I said,

403
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I'm thinking of changing the opening music of the school of podcasting. He's like, don't

404
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you dare. He's like, man, when I hear that music, I'm like, yeah, it's time

405
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for Dave. And I was like, alright, you know, so it's part of your brand.

406
00:24:50,970 --> 00:24:54,650
Yeah. No, for sure. Yeah. People look, I listen, I've interviewed guests who've

407
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listened to my show, the Home Gage Geeks, and it's got a little guitar.

408
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You know, I've got this little guitar riff that opens the show.

409
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And when we do it live, I don't play that in live. I add that

410
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in post. And, you know, people, I've had people in the

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chat join us for the first time, like, Where's the music?

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Like, and then I had one guy do the air guitar, like, you know, playing

413
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the intro in his head, you know, thinking about so those

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kind of repetitive music pieces, I think, are super important. They're

415
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a little Pavlovian, you you know, they get you kind of conditioned. Like,

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Oh, I'm in the right place. I'm listening to the right thing. When I hear

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you're, you're hit it, ladies, I know where I'm at.

418
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There's no question in my mind I'm getting ready to listen to school

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podcasting. So I think those things are important. If they're listen, if

420
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they're a little cheesy or if they're a little cringe worthy is that what we

421
00:25:46,520 --> 00:25:50,035
say? Cringe worthy? That may, that may be good. Actually,

422
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not not bad. I know people. I know the last two episodes, and I I

423
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just kinda did it the one time. I was like, oh, that's different. And it

424
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and sometimes it's just doing something just a little different. So people go, wait, Dave

425
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didn't say hit it, ladies. He said, let's start the show. Yeah. You know, he's

426
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like, but I've had people say when I go hit it, ladies, they kind of

427
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go, it's like, I don't know why it just like, maybe

428
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because I'm like, yeah, but I just picture, you know, Gary brought up the

429
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Robert Palmer video. I'm like, I got 3 chicks, 3 microphones, and

430
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black dresses, you know, and I'm they're gonna start off the show. I'm like,

431
00:26:21,670 --> 00:26:25,195
whatever. So, you know, people can always find something to be

432
00:26:25,195 --> 00:26:28,815
offended about. But here's here's a fun one. Doctor

433
00:26:28,875 --> 00:26:32,590
wants to know, and this is one of those that she says, can

434
00:26:32,590 --> 00:26:36,110
we define a call to action? For instance, is

435
00:26:36,110 --> 00:26:39,955
giving out your contact info a call to action? It

436
00:26:39,955 --> 00:26:43,575
is if you're saying you can contact me at, you know,

437
00:26:44,035 --> 00:26:47,875
David, whatever, you know, or our listeners are so used to hearing

438
00:26:47,875 --> 00:26:50,890
it that it might not count as a call to action.

439
00:26:52,150 --> 00:26:55,670
That one call to action per episode thing. Well, you can

440
00:26:55,670 --> 00:26:59,075
have What I always say is only give one like, don't go

441
00:26:59,295 --> 00:27:02,675
follow me on instagram at school of podcasting.com

442
00:27:03,670 --> 00:27:07,430
and youtube at davidjackson@youknowblahblahblah. Like,

443
00:27:07,430 --> 00:27:11,210
no. No. No. So for me, you could at the beginning of the show

444
00:27:11,534 --> 00:27:14,095
say, hey. Thanks so much for tuning in. If you like the show, I'd love

445
00:27:14,095 --> 00:27:17,934
to hear about it. Schoolofpodcasting.com/contact. That's a call to

446
00:27:17,934 --> 00:27:21,740
action. What I I mean, we've had on the podcast review

447
00:27:21,740 --> 00:27:25,420
show, I think the record was 11. There was somebody gave 11

448
00:27:25,420 --> 00:27:28,985
calls to action at the end. And at that point, you

449
00:27:28,985 --> 00:27:32,365
lost them after probably the third one.

450
00:27:32,745 --> 00:27:35,940
Like, their their brain has just turned to soup because they didn't know they're supposed

451
00:27:35,940 --> 00:27:38,580
to have to remember these. They didn't know they were being tested. So by the

452
00:27:38,580 --> 00:27:41,720
time you get to the 5th one, they're like, wait, what was the first one?

453
00:27:41,940 --> 00:27:45,625
So I don't know. Jim, calls to action. Well, yes.

454
00:27:45,625 --> 00:27:48,505
That's definitely a call to action. I think you can get away with a lot

455
00:27:48,505 --> 00:27:51,865
more than we say. I think if you try to stack your call to actions

456
00:27:51,865 --> 00:27:55,549
at the at the end or at the beginning, yeah, it's a little overwhelming.

457
00:27:56,169 --> 00:27:59,549
If you can, as an example, the Contact Me

458
00:28:00,250 --> 00:28:03,769
you can sprinkle in throughout your podcast. Like, Hey, I'd love your

459
00:28:03,769 --> 00:28:07,555
feedback. You You know, you're talking about something. And in the middle of the

460
00:28:07,555 --> 00:28:11,342
show, just say, I love your feedback. Send me an email: jimtheaverageguy. Tv. Right? That's

461
00:28:11,342 --> 00:28:15,020
a Call to Action, but it's not in the traditional spot. And I think,

462
00:28:15,160 --> 00:28:18,920
by the way, you should probably have that, like on your website. We say, you

463
00:28:18,920 --> 00:28:22,445
know, you should always have your contact information on your website. There should be, in

464
00:28:22,445 --> 00:28:26,285
every single podcast, they, you, they should hear from you how

465
00:28:26,285 --> 00:28:29,825
to contact you. I say on the Gallup podcast all the time, everyone,

466
00:28:30,125 --> 00:28:33,710
every time, multiple times, You know, if you've got questions, send us an email:

467
00:28:33,710 --> 00:28:37,470
coachinggallup.com. We get now so many emails through

468
00:28:37,470 --> 00:28:41,175
that email address because I've said it so many times people remember it. They're like,

469
00:28:41,175 --> 00:28:44,695
Oh, how do I Oh, yeah, yeah. It's coachinggallup.com. That's, that's Oh, yeah, yeah, yeah.

470
00:28:44,695 --> 00:28:48,455
He said that before. Right? Although I still have people say, How do I

471
00:28:48,455 --> 00:28:51,750
contact you? I haven't listened enough.

472
00:28:52,050 --> 00:28:55,890
But you could sprinkle those Called to Actions in throughout the

473
00:28:55,890 --> 00:28:59,595
show and not stack them up at the end. I think it does get

474
00:28:59,595 --> 00:29:03,355
a little overwhelming or people tune out if you're like, Okay, I'm gonna,

475
00:29:03,355 --> 00:29:07,035
I'm gonna do 7 here. Contact me. Do this. Do that. Like

476
00:29:07,035 --> 00:29:10,520
and subscribe, blah, blah, blah, blah. You know, if you pack them all

477
00:29:10,520 --> 00:29:14,360
together. Be creative about it. I'm not, I'm not

478
00:29:14,360 --> 00:29:17,855
against having more than I think the most

479
00:29:17,855 --> 00:29:21,295
podcast gurus say, You should just have

480
00:29:21,295 --> 00:29:24,755
1. That, that I would not agree with that.

481
00:29:24,840 --> 00:29:28,540
But if you feel like you should just have 1, have 1 have a really,

482
00:29:28,760 --> 00:29:32,600
really good one. Make sure it's really what you want.

483
00:29:32,600 --> 00:29:36,310
Because if you're gonna believe that and if you're gonna do that, you got

484
00:29:36,310 --> 00:29:39,970
one shot every show to get something that they're gonna respond to.

485
00:29:39,970 --> 00:29:43,669
So Doctor, I wouldn't, just, again, it's you. It's your show.

486
00:29:43,669 --> 00:29:47,509
You do what you want. So I like to have a 1

487
00:29:47,509 --> 00:29:50,765
or 2 in the beginning, sprinkle a few in throughout the show, and then a

488
00:29:50,765 --> 00:29:54,525
couple at the end. I don't think you can have too many unless you

489
00:29:54,525 --> 00:29:58,240
just stack up 15 at the end. Yeah. That's that's the part that's like That's

490
00:29:58,240 --> 00:30:02,080
a little that's a little obsessive. Yeah. So you could like, on

491
00:30:02,080 --> 00:30:05,716
the school of podcasting, I was at the very like within the first

492
00:30:05,716 --> 00:30:09,396
30 seconds, I'm like go to school of podcasting.com/listener, you know, or since

493
00:30:09,396 --> 00:30:13,076
we're on Ask the Podcast coach asked if you go to school of

494
00:30:13,076 --> 00:30:16,880
podcasting.com/ coach. I think I have set up just so I can track where traffic's

495
00:30:16,880 --> 00:30:20,720
coming from. Yeah. She says, Doctor says, yes, I really feel like the

496
00:30:20,720 --> 00:30:24,485
listing public can handle more than just one. Yeah, I've never thought it

497
00:30:24,485 --> 00:30:28,219
was. I never thought it was one call to action per episode. It's always

498
00:30:28,219 --> 00:30:32,059
been try to do just one so they can focus on that one thing. I'm

499
00:30:32,059 --> 00:30:35,759
right now reading Coach Builder from Donald Miller,

500
00:30:36,220 --> 00:30:39,995
and he's mister StoryBrand. And he's always about, like, he says, when you go to

501
00:30:39,995 --> 00:30:43,615
your website, they should be able within like, you know,

502
00:30:43,755 --> 00:30:47,530
a second, figure out what it is very clearly what it is at the

503
00:30:47,530 --> 00:30:51,370
top of the top of your page. And I I he's very

504
00:30:51,370 --> 00:30:55,045
much if you confuse, you lose. So he's all about kind of making

505
00:30:55,045 --> 00:30:58,645
it super clear on what is the one thing and I do ask that with

506
00:30:58,645 --> 00:31:02,005
if I'm doing a coaching session, like, what do you what are you trying to

507
00:31:02,005 --> 00:31:05,780
get out of this podcast? How are you going to judge your success? Because

508
00:31:05,780 --> 00:31:09,620
that should be the last call to action. So if it's, I'm trying to grow

509
00:31:09,620 --> 00:31:12,414
my audience, well, then tell them to go to your website.com/follow

510
00:31:14,315 --> 00:31:17,995
and follow the show or whatever it is. But in the

511
00:31:17,995 --> 00:31:21,370
middle of the show or somewhere else or and if you like, look, I can't

512
00:31:21,370 --> 00:31:24,990
just do one call to action, then do what I call the website

513
00:31:25,130 --> 00:31:28,555
sandwich. So you go, you know, school of podcasting.com.

514
00:31:29,175 --> 00:31:32,955
We've got over 800 episodes out there. You've got the newsletter.

515
00:31:33,015 --> 00:31:35,735
Of course, you can sign up for the school of podcasting there while you're at

516
00:31:35,735 --> 00:31:39,429
it. It's all there. One place, school of podcasting.com. So it's

517
00:31:39,429 --> 00:31:42,230
one call to action with a bunch of call to actions in the middle of

518
00:31:42,230 --> 00:31:45,850
it. And you're you've got that what I call the the website

519
00:31:45,909 --> 00:31:49,565
sandwich. Because sometimes if you just go, yeah, visit our website. They're

520
00:31:49,785 --> 00:31:53,465
like, why? Join my newsletter. Why? You know?

521
00:31:53,465 --> 00:31:56,450
Well, you you might wanna tell them. So you could be like, oh, it's, you

522
00:31:56,450 --> 00:32:00,290
know, you get free to it's school of podcasting.com/newsletter. You'll

523
00:32:00,290 --> 00:32:04,130
get tips. You'll get insights. You'll get updates, bonus content. It's

524
00:32:04,130 --> 00:32:07,905
all there. Schoolofpodcasting.com/newsletter. So it's multiple, you

525
00:32:07,905 --> 00:32:11,685
know, that that one thing, but it really does come down to,

526
00:32:12,059 --> 00:32:15,200
at times, you have to figure out what is what am I

527
00:32:15,820 --> 00:32:18,940
like, what mode am I in? I am am I trying to grow my audience?

528
00:32:18,940 --> 00:32:21,985
Am I trying to sell my audience? Am I trying to, you know, get them

529
00:32:21,985 --> 00:32:25,665
to answer a question? That whole 9 yards can be

530
00:32:25,665 --> 00:32:29,425
kinda tricky. Danny says I use 2 calls to action, mid roll of my

531
00:32:29,425 --> 00:32:32,870
membership option and post roll of recommended in review.

532
00:32:33,010 --> 00:32:36,770
Yep. I'll drop naturally in the show, connect on Twitter, but that's

533
00:32:36,770 --> 00:32:40,355
more of a in conversation thing. Yeah. And then I

534
00:32:40,514 --> 00:32:44,274
they're having their own conversation here. Apparently, YouTube and Audible

535
00:32:44,274 --> 00:32:48,060
now have rules around disclosing AI. Oh, yeah. And that's a new thing

536
00:32:48,060 --> 00:32:51,840
in YouTube, that if you're somehow have a, you know,

537
00:32:52,140 --> 00:32:55,835
robo voice, you have to disclose that. Because I know

538
00:32:55,835 --> 00:32:59,595
James Cridland now, if he has a quote that he's pulling from a press

539
00:32:59,595 --> 00:33:03,195
release or something like that, he'll have, 11 Labs make

540
00:33:03,195 --> 00:33:06,890
the voice for him. And then as he's moving on to the next story,

541
00:33:07,190 --> 00:33:10,710
you'll hear that robo voice say, I was made with 11

542
00:33:10,710 --> 00:33:14,175
Labs, and he's off to the next thing. So So that's such a good way

543
00:33:14,175 --> 00:33:17,535
to do it. That's a good way. Do you also see YouTube changed

544
00:33:17,535 --> 00:33:21,075
the thumbnail creation section where

545
00:33:21,540 --> 00:33:25,060
you can generate 1 via AI. You can upload 1, still upload

546
00:33:25,060 --> 00:33:28,900
1, and, or generate 1 via AI, which is and then there's a,

547
00:33:28,900 --> 00:33:32,695
there's now a Test button, where I think for folks who are getting

548
00:33:33,635 --> 00:33:37,415
lots and lots of downloads, you can actually test different

549
00:33:38,009 --> 00:33:41,769
Yeah, AB split testing. Yeah, that's pretty cool.

550
00:33:41,769 --> 00:33:45,549
That's actually a super handy, that's some super handy functionality

551
00:33:45,769 --> 00:33:49,175
in there for, for YouTube. What's interesting is both

552
00:33:49,175 --> 00:33:52,855
TubeBuddy and vinIQ. That was one of their

553
00:33:52,855 --> 00:33:56,519
features. And like, hey, you can do AB split testing with a

554
00:33:56,519 --> 00:34:00,360
thumbnail now. And I I have TubeBuddy. I

555
00:34:00,360 --> 00:34:03,799
do not use it. It's really stupid. It's I'm just letting my money on fire

556
00:34:03,799 --> 00:34:07,425
over there. But it's it's always interesting when you see

557
00:34:07,725 --> 00:34:11,485
these kind of companies that are adding functionality to something, in this

558
00:34:11,485 --> 00:34:15,030
case, YouTube. And then YouTube goes, you know, that's a good idea. I think we'll

559
00:34:15,030 --> 00:34:18,869
just make that native now. Like, let's see. Let let

560
00:34:18,869 --> 00:34:22,635
me be clear. The AI generated thumbnail is not what you think. It's still

561
00:34:22,635 --> 00:34:26,395
the old, it just pulls 3, pulls the

562
00:34:26,395 --> 00:34:30,074
back through the 3 examples that you can choose from of 1 of the

563
00:34:30,074 --> 00:34:33,880
3, if you want. So it's not like it's making that thumbnail based

564
00:34:33,880 --> 00:34:37,639
on the content. Although, how kind of cool would

565
00:34:37,639 --> 00:34:41,275
that be if you could take a transcript? And maybe you can do this

566
00:34:41,275 --> 00:34:44,975
somewhere. I haven't tried it yet. Put a transcript in and say,

567
00:34:45,355 --> 00:34:48,955
Create the best YouTube thumbnail for me that

568
00:34:48,955 --> 00:34:52,780
would, you know, be a YouTube standards, whatever they're looking for, and

569
00:34:52,780 --> 00:34:56,540
it would generate that. Maybe one of those will already do that. I'll have to,

570
00:34:56,540 --> 00:35:00,135
I'll have to because I, my thumbnails are terrible. I don't, I

571
00:35:00,135 --> 00:35:03,974
don't, I just go with what they find. It's 2 talking heads. I've put

572
00:35:03,974 --> 00:35:07,734
the, like you have here, I've put the name of the show

573
00:35:07,734 --> 00:35:11,270
above me and the show number down below, so I know that.

574
00:35:11,650 --> 00:35:15,329
I stole it right from you. But that's, on YouTube, that's what I use for

575
00:35:15,329 --> 00:35:18,145
my thumbnail. We don't get a ton of, I don't get a ton of views

576
00:35:18,145 --> 00:35:21,825
on it anyway. So it's like, I'm not gonna spend a bunch of time making

577
00:35:21,825 --> 00:35:25,424
a thumbnail if somebody, you know, we Well, see, that's, that's

578
00:35:25,424 --> 00:35:28,710
where those those might say the reason

579
00:35:29,410 --> 00:35:33,250
those might say the reason you're not getting that many views is because you're not

580
00:35:33,250 --> 00:35:36,835
spending that much time on yeah. When I very true, I

581
00:35:36,835 --> 00:35:40,675
listened to Bandrew Scott talking about this, and he was saying how if you're

582
00:35:40,675 --> 00:35:44,214
getting into YouTube, you better a focus on your title.

583
00:35:44,559 --> 00:35:48,160
In fact, he actually played a clip from YouTube saying you need to focus on

584
00:35:48,160 --> 00:35:51,920
the title and the thumbnail. And I was like, well, that's

585
00:35:51,920 --> 00:35:55,674
why I don't get a lot of views on on YouTube. Jody's asking,

586
00:35:55,674 --> 00:35:58,795
so what do you use instead of TubeBuddy? I actually use TubeBuddy. I mean, I

587
00:35:58,795 --> 00:36:02,234
have an account. The other one is vidIQ that I hear a lot about. Oh,

588
00:36:02,234 --> 00:36:05,750
I forget the guy's name. But there was a video guy I used to follow,

589
00:36:05,750 --> 00:36:09,510
Tim, mhmm, something, and he

590
00:36:09,510 --> 00:36:13,355
used vidIQ. He was kind of a YouTuber that I I trusted what

591
00:36:13,355 --> 00:36:17,115
he said. And, yeah, Radio Free Pro Wrestling, up to 3

592
00:36:17,115 --> 00:36:20,750
thumbnails for testing on YouTube. Just tried it out this week.

593
00:36:20,750 --> 00:36:24,510
I I apparently, it may be out to everybody because,

594
00:36:24,750 --> 00:36:28,465
I know for what the guy just mentioned, Bandrew,

595
00:36:28,605 --> 00:36:31,645
Scott was saying that it was they were rolling it out to certain people, but

596
00:36:31,645 --> 00:36:35,405
not everyone. So maybe it's out to everyone now. But I'm gonna call BS on

597
00:36:35,405 --> 00:36:39,130
this title thing, just to be honest. Listen, I watch a DIYer

598
00:36:39,750 --> 00:36:42,890
who does everything the wrong way.

599
00:36:43,430 --> 00:36:46,865
And his thumbnails are the most boring things I've ever

600
00:36:46,865 --> 00:36:50,625
seen. And his current title is Cabin in the

601
00:36:50,625 --> 00:36:54,180
Woods Precious Metals Score. That's his

602
00:36:54,180 --> 00:36:57,940
title. That is not a good title. That's No, no. It's got, it's,

603
00:36:57,940 --> 00:37:01,080
this just came out this morning, 2 hours ago.

604
00:37:01,875 --> 00:37:05,015
This, this video came out 2 hours ago it already has 15,000

605
00:37:05,235 --> 00:37:08,375
views. Jeez! And he has 400,000 subscribers.

606
00:37:09,190 --> 00:37:12,790
So like, I, listen, I know

607
00:37:12,790 --> 00:37:16,630
YouTube is saying this. I'm calling BS on

608
00:37:16,630 --> 00:37:20,315
it. Like I don't think, I don't think it's just

609
00:37:20,375 --> 00:37:23,975
thumbnails, and I don't think it's just titles. I think some of those things are

610
00:37:23,975 --> 00:37:27,700
important in what we're doing. But I think there's

611
00:37:27,839 --> 00:37:31,440
other things that work in this. And I don't

612
00:37:31,440 --> 00:37:35,255
exactly know what they are. But again, I know YouTube

613
00:37:35,255 --> 00:37:38,475
is saying that. I know some very popular, you know, podcasters

614
00:37:39,095 --> 00:37:42,910
are talking about that. But man, in the, in

615
00:37:42,910 --> 00:37:46,430
some of the ones I watch and some of the ones I look at, and

616
00:37:46,430 --> 00:37:50,029
some of the ones, like the movie ones, Dave, the movie

617
00:37:50,029 --> 00:37:53,775
stuff on YouTube is terrible like where they're doing movie reviews and stuff, it's

618
00:37:53,775 --> 00:37:57,475
terrible. Gigantic views, terrible titles,

619
00:37:58,350 --> 00:38:01,650
awful, right. And they're getting 100 of 1000 of views.

620
00:38:02,030 --> 00:38:05,470
So YouTube, is it really titles? Is it really the

621
00:38:05,470 --> 00:38:09,214
thumbnail? Really? Or are you doing something behind

622
00:38:09,214 --> 00:38:12,655
the are you not telling us the truth of what you're really

623
00:38:12,655 --> 00:38:16,370
doing? Wait, a big company not telling the truth? That can't

624
00:38:16,370 --> 00:38:20,130
be. Rich says 4,000 subs helps. Yeah. So

625
00:38:20,130 --> 00:38:23,545
it's not just title, and it's not just a

626
00:38:23,545 --> 00:38:27,145
thumbnail it's subscribers. That's what is

627
00:38:27,145 --> 00:38:30,665
that what matters? Right? I mean, so are we back

628
00:38:30,665 --> 00:38:34,309
to Like and subscribe? Remember how we've been saying recently, everybody said,

629
00:38:34,309 --> 00:38:38,150
Oh, it's not about liking and subscribing anymore. It's not about any of those things.

630
00:38:38,150 --> 00:38:41,415
It's not liking and subscribing. Stop saying that, because it's not about that.

631
00:38:42,295 --> 00:38:45,355
I call BS. I totally think that's wrong.

632
00:38:46,055 --> 00:38:49,835
But that's just me. I'm kidding. I would love to know who Patient 0 is

633
00:38:50,775 --> 00:38:54,570
that, like because I know for the longest time, everybody's like, like, subscribe,

634
00:38:54,570 --> 00:38:57,690
ring the bell. Like, subscribe, ring the bell. Smash the bell even if you want

635
00:38:57,690 --> 00:39:01,185
to. Then now I've heard, like, oh, you're not supposed to say that anymore. And

636
00:39:01,185 --> 00:39:04,785
I'm like, why not? Like, did it somehow, like

637
00:39:04,865 --> 00:39:08,560
and they, like, they'll say it doesn't work even if they say it

638
00:39:08,560 --> 00:39:12,400
doesn't work as well and I'm like yeah but if it works some and

639
00:39:12,400 --> 00:39:15,440
it takes 2 seconds to say like subscribe and ring the bell by the way

640
00:39:15,440 --> 00:39:19,185
when I'm saying subscribe if you watch this on YouTube

641
00:39:19,185 --> 00:39:23,025
later and I say subscribe, the little subscribe button gets this little

642
00:39:23,025 --> 00:39:26,720
squirrely thing around it. It's a new thing that YouTube added. That was

643
00:39:26,920 --> 00:39:30,760
so Yeah, and it's, and it's still about comments. Like the,

644
00:39:30,760 --> 00:39:34,300
the shows that get more comments get more views.

645
00:39:34,825 --> 00:39:38,525
Listen, YouTube, don't tell us the wrong things.

646
00:39:38,905 --> 00:39:42,585
Like, you know, it's still about liking and subscribing. It's

647
00:39:42,585 --> 00:39:44,650
still about comments and audience interaction.

648
00:39:53,609 --> 00:39:57,055
Tags kind of matter. But it's still really about likes, subscribes

649
00:39:57,515 --> 00:40:01,355
and comments. Still, yeah. Yeah. It's

650
00:40:01,435 --> 00:40:05,030
and good content always helps. Yeah. You know? Oh, good.

651
00:40:05,890 --> 00:40:09,570
I'm not sure good content matters. Well, here's the

652
00:40:09,570 --> 00:40:12,390
thing. Now, here's you made a good point. There's a guy

653
00:40:13,464 --> 00:40:16,845
you've been filled in. Is his thing when he leaves?

654
00:40:17,545 --> 00:40:20,920
It's gonna drive me nuts. What's going on? He starts off his show. What do

655
00:40:20,920 --> 00:40:24,680
you how is it going? He calls his audience beautiful bastards. Oh,

656
00:40:24,680 --> 00:40:28,360
this is gonna drive me filled in. Anyway, Philip DeFranco.

657
00:40:28,360 --> 00:40:31,744
There we go. Philip DeFranco to the point if it's a drinking

658
00:40:31,744 --> 00:40:35,424
game and you drink every time he says, let me know what you think in

659
00:40:35,424 --> 00:40:39,010
the comments, you'd be hammered by the end of the

660
00:40:39,010 --> 00:40:42,770
show. Everything he's like blah blah blah and this guy in

661
00:40:42,770 --> 00:40:46,285
congress is doing this and now they're doing this and that like you know and

662
00:40:46,285 --> 00:40:49,805
what's really interesting is I would love to know what you think about this in

663
00:40:49,805 --> 00:40:53,540
the comments. Let me know. Our next story is blah blah blah yada yada. Let

664
00:40:53,540 --> 00:40:55,780
me know what you think of them by the end of it. I'm like, yeah,

665
00:40:55,780 --> 00:40:59,060
I know. You want to know what I think because I even put I I

666
00:40:59,060 --> 00:41:02,645
said if this is a drinking game and we I'm like, it's just and I

667
00:41:02,645 --> 00:41:06,425
was like, apparently, somebody came down from the YouTube mountain and said,

668
00:41:06,485 --> 00:41:10,005
comments are important, and this guy's all in. I was like,

669
00:41:10,005 --> 00:41:13,630
jeez. By the way, if you disagree with me right now, leave a

670
00:41:13,630 --> 00:41:17,470
comment below. Would you would you throw a comment down below? Just let me know

671
00:41:17,470 --> 00:41:21,045
if you disagree with me or agree with me. Leave a comment below and like

672
00:41:21,045 --> 00:41:24,565
and subscribe. Yeah. And then Todd the Gator says it's

673
00:41:24,565 --> 00:41:27,785
5050 on the call to action with like and subscribe.

674
00:41:28,620 --> 00:41:32,300
Yep. And then Ask Ralph podcast. It's

675
00:41:32,300 --> 00:41:35,420
it's the truth that you have to get comments. Perhaps we all just need to

676
00:41:35,420 --> 00:41:38,915
start saying outlandish stuff. It is true outlandish

677
00:41:38,915 --> 00:41:42,215
stuff. There if you wanna find outlandish stuff,

678
00:41:42,995 --> 00:41:46,295
Google the phrase Jillian Michaels left California

679
00:41:47,710 --> 00:41:51,250
on YouTube because she was on somebody's show and she's like,

680
00:41:51,390 --> 00:41:54,750
look. She basically says California is

681
00:41:54,750 --> 00:41:58,375
too weird. She's like, look, I'm a woman.

682
00:41:58,435 --> 00:42:01,815
I'm a gay woman. I am my mother was Jewish.

683
00:42:02,115 --> 00:42:05,869
My father was Arab. She's like, I have black children. You

684
00:42:05,869 --> 00:42:09,550
know, I don't know. She's like, I checked so many boxes. And she

685
00:42:09,550 --> 00:42:13,195
goes, and with that said, it's too crazy and according to

686
00:42:13,195 --> 00:42:16,735
Jillian there is a law in California so

687
00:42:16,875 --> 00:42:20,500
my source is Jillian Michaels on a podcast that there's a law

688
00:42:20,500 --> 00:42:23,960
in California that says a 24 year old

689
00:42:24,020 --> 00:42:27,480
male can have sex with a 14 year old boy.

690
00:42:27,865 --> 00:42:31,145
And she was like, when that she's like, that's where I drew the line. I'm

691
00:42:31,145 --> 00:42:34,825
like, nope. She's like, if you come after my 14 year old

692
00:42:34,825 --> 00:42:38,490
boy and you're 24, she goes, and I have a gun, things

693
00:42:38,490 --> 00:42:42,170
might be it's like but she's very outlandish in it. And

694
00:42:42,170 --> 00:42:45,425
I've had 3 people go, hey, I know you used to do a Jillian Michaels

695
00:42:45,425 --> 00:42:49,185
show. Have you seen what she did on YouTube? And so I did

696
00:42:49,185 --> 00:42:52,244
an episode about this. It's kind of weird. You don't want to just say

697
00:42:52,545 --> 00:42:55,990
outlandish stuff. But when you do share an opinion,

698
00:42:56,690 --> 00:43:00,450
people either gonna like it and keep listening or they're gonna go like, oh, I

699
00:43:00,450 --> 00:43:03,905
can't believe they said that and off you go And you have to be okay

700
00:43:03,905 --> 00:43:07,265
that you might have just said something that, you know, half your audience just went

701
00:43:07,265 --> 00:43:10,865
away because you said, I don't like key lime pie. They're like,

702
00:43:10,865 --> 00:43:14,710
what? You know, so it's great. Well, I also think you got

703
00:43:14,710 --> 00:43:18,390
to start, this is a lot of the YouTubers I watch, they bring

704
00:43:18,390 --> 00:43:22,065
in the negative comments from previous

705
00:43:22,285 --> 00:43:25,724
videos and talk about them. And then, of course, people start thinking,

706
00:43:25,724 --> 00:43:29,380
Oh, if I leave a comment like that, I'll get my

707
00:43:29,380 --> 00:43:33,140
name. It's crazy how that kind of stuff excites

708
00:43:33,140 --> 00:43:36,984
people to have their name mentioned, you know, and you, when you throw like,

709
00:43:36,984 --> 00:43:40,664
when we bring comments in. By the way, the best way to get your comments

710
00:43:40,664 --> 00:43:44,510
into us, join us live on Saturday mornings, 9:30 CST, 10:30 Eastern

711
00:43:44,670 --> 00:43:48,350
at askthepodcastcoach.com/life. So the,

712
00:43:48,350 --> 00:43:51,790
but they look at those, you know, they, they look at that and you kind

713
00:43:51,790 --> 00:43:55,635
of think for you, Dave, for you and I, if we really wanted

714
00:43:55,635 --> 00:43:58,615
to grow the audience beyond what we currently do,

715
00:43:59,315 --> 00:44:03,075
and we wanted to grow it on YouTube, we would probably need to work

716
00:44:03,075 --> 00:44:05,960
really, really hard that instead of these comments

717
00:44:06,740 --> 00:44:10,339
going to chat, which doesn't serve us any

718
00:44:10,339 --> 00:44:14,055
purpose, they would be going down into the comments below. And

719
00:44:14,055 --> 00:44:17,515
then we would be wanting to generate some controversy in there.

720
00:44:17,815 --> 00:44:21,575
And when you do that, you're gonna take the trolls with you on that. You're

721
00:44:21,575 --> 00:44:25,180
gonna get some really nasty comments. This is the bane of

722
00:44:25,180 --> 00:44:29,020
every YouTuber I've watched is their nasty comments. And everybody says, Oh, I got

723
00:44:29,020 --> 00:44:32,400
thick skin, until you really start getting some zingers.

724
00:44:32,845 --> 00:44:36,525
And then, like, people get mad. I mean, they take personal

725
00:44:36,525 --> 00:44:40,365
shots at you. They take personal shots at your family. They start saying

726
00:44:40,365 --> 00:44:43,890
creepy things. They start showing up in the

727
00:44:43,890 --> 00:44:47,650
town you live in. This is the, this is what you, if

728
00:44:47,650 --> 00:44:50,635
this is the fame that you want. If you, if you want this kind of

729
00:44:50,635 --> 00:44:54,474
stuff, this is what you're in for. And so, you know, you got to

730
00:44:54,474 --> 00:44:57,550
be really, really careful what you wish for in that and then thinking, Well, yeah,

731
00:44:57,550 --> 00:45:01,230
I want to be a giant YouTuber. Well, Okay, you better start

732
00:45:01,230 --> 00:45:04,910
getting ready to protect yourself in some of these things. And

733
00:45:04,910 --> 00:45:08,734
you thick skin doesn't do it. I mean, because people come

734
00:45:08,734 --> 00:45:12,174
right after you. And it's depressing. It is

735
00:45:12,174 --> 00:45:15,954
depressing. Well, and the, the fun part is, is if you're

736
00:45:16,200 --> 00:45:20,040
remotely vulnerable in your video, you've just told

737
00:45:20,040 --> 00:45:23,800
people here's where here's here's the soft part of my body that you

738
00:45:23,800 --> 00:45:27,575
can really sink an arrow in and just nail me. Jody

739
00:45:27,575 --> 00:45:30,615
says, but I love key lime pie. That was just an example. Key lime pie

740
00:45:30,615 --> 00:45:33,995
is delicious. I would have to say coconut. I'm not a huge coconut

741
00:45:34,130 --> 00:45:37,829
fan of of stuff. I know. I've just Coconut

742
00:45:37,890 --> 00:45:41,505
is terrible. It's it's all the coconut people are now are tuning out, Jim. We've

743
00:45:41,505 --> 00:45:45,045
lost the coconut audience. If you don't like if you like coconut,

744
00:45:45,265 --> 00:45:47,684
just let me know down in the comments below.

745
00:45:51,170 --> 00:45:55,010
Yeah. Yeah. Danny says he's waiting for someone to send their own thing

746
00:45:55,010 --> 00:45:58,765
to us for stupid stuff in podcasting segment. Yes. If you

747
00:45:58,765 --> 00:46:02,125
haven't checked out in and around podcasting.com, that's one of my favorite

748
00:46:02,125 --> 00:46:05,405
segments. Mark was nice enough because they did one where

749
00:46:05,930 --> 00:46:08,410
and I used it. That that was the whole point. In fact, that's actually one

750
00:46:08,410 --> 00:46:11,710
of the things that inspired it is when people share their opinion,

751
00:46:12,650 --> 00:46:16,224
if you share that opinion, there's a part of you that's like amen

752
00:46:16,224 --> 00:46:20,065
brother, preach on sister. And so I was listening to In and

753
00:46:20,065 --> 00:46:23,780
Around podcasting and they did this kind of long segment of

754
00:46:23,780 --> 00:46:27,620
people at the podcast show. And some of, like, I loved

755
00:46:27,620 --> 00:46:31,115
when Ariel Nissenblatt said, people think I'm

756
00:46:31,115 --> 00:46:34,494
gonna grow my audio podcast by starting YouTube

757
00:46:34,955 --> 00:46:38,510
not realizing that you then have to promote YouTube so the

758
00:46:38,510 --> 00:46:42,110
YouTube will then promote your audio. You know, it's like you keep

759
00:46:42,110 --> 00:46:45,630
adding things that then need promotion to grow to the thing so you're going wide

760
00:46:45,630 --> 00:46:48,905
instead of deep. And I was like, oh, that is such a cool way

761
00:46:49,285 --> 00:46:52,964
of saying that. I was like, it's another so, yeah, when

762
00:46:52,964 --> 00:46:56,600
you voice your opinion, you know, that's it. Meanwhile, we

763
00:46:56,600 --> 00:46:59,560
have to kind of take a turn here from what are you laughing at, Jim,

764
00:46:59,560 --> 00:47:03,055
before I I You got you canceled that's Jeff said that

765
00:47:03,295 --> 00:47:07,055
Dave canceled coconut, and then Danny no, then Todd Decater said,

766
00:47:07,055 --> 00:47:10,829
Coconut's my trigger word. I love again, if

767
00:47:10,829 --> 00:47:14,130
you're, if you're an activist around coconuts, leave your comments.

768
00:47:17,069 --> 00:47:20,585
We'd love to hear from you. Yes. We would love to that's the other one.

769
00:47:20,585 --> 00:47:23,785
I'd love to hear from you. I hear that a lot. And when I say

770
00:47:23,785 --> 00:47:27,520
your coconuts, I don't mean anything by that. Anything

771
00:47:27,579 --> 00:47:30,640
by that. Yeah. We're not kicking anybody in the coconuts. Right. Exactly.

772
00:47:31,339 --> 00:47:35,135
Anthony wants to know, hey, can you suggest a WordPress

773
00:47:35,135 --> 00:47:38,895
theme that would be suitable for a podcast? Yes. It's called pod

774
00:47:38,895 --> 00:47:41,775
page. No. I'll give you a real answer here in a second. There are so

775
00:47:41,775 --> 00:47:45,569
many themes available for WordPress, but I'd like to know what makes a website theme

776
00:47:45,569 --> 00:47:49,109
suitable for a podcast versus anything else. It is

777
00:47:50,765 --> 00:47:54,225
like I'll give you an example. I see so many themes like a magazine theme

778
00:47:54,605 --> 00:47:58,365
or a restaurant theme and it just you kind of have to

779
00:47:58,365 --> 00:48:01,950
go well it it kind of fits a little bit it's if

780
00:48:01,950 --> 00:48:05,790
you jam it okay so that's usually but

781
00:48:05,790 --> 00:48:09,505
second line themes has if you go to I think

782
00:48:09,505 --> 00:48:11,765
it's, support this show.com/secondline,

783
00:48:13,905 --> 00:48:17,285
they have themes for that. And then if you're using Elementor,

784
00:48:17,940 --> 00:48:20,820
they have some Elementor stuff. But I'm here to tell you if you're building your

785
00:48:20,820 --> 00:48:24,500
website and I say this not because they're an affiliate

786
00:48:24,500 --> 00:48:28,305
even though it is literally every website I have right now

787
00:48:28,685 --> 00:48:32,365
except the school of podcasting and if the school of podcasting didn't have 19 years

788
00:48:32,365 --> 00:48:35,345
of caca behind it, it'd be on podpage 2.

789
00:48:36,030 --> 00:48:39,170
PodPage is the bomb. I love PodPage.

790
00:48:39,710 --> 00:48:43,390
It's really I was playing with it if you just to show you here

791
00:48:43,390 --> 00:48:47,025
real quick. This is gonna sound like a humble brag, but I'm playing

792
00:48:47,025 --> 00:48:50,484
with like what if I really wanted to customize this?

793
00:48:50,944 --> 00:48:54,770
So I'm reading Don Miller's book And

794
00:48:54,770 --> 00:48:58,610
first, I found out that it always puts the name of your

795
00:48:58,610 --> 00:49:02,385
show at the top. Well, you can go into your home page

796
00:49:02,385 --> 00:49:05,585
and say wait a minute. I want people to know what I am the minute

797
00:49:05,585 --> 00:49:09,420
they show up. So I changed it from your podcast consultant to Dave

798
00:49:09,420 --> 00:49:13,119
Jackson podcast consultant. Then I changed the description

799
00:49:13,420 --> 00:49:16,460
of the show to what the heck you're looking at. Dave Jackson is an award

800
00:49:16,460 --> 00:49:19,984
winning Hall of Fame podcast consultant. And then I found out you can go in.

801
00:49:19,984 --> 00:49:23,585
There's a custom area on the home page, and so I just threw in a

802
00:49:23,585 --> 00:49:26,500
table and pretended it was, you know,

803
00:49:27,760 --> 00:49:31,280
2,008. And I made this cute little table, which for the record is ugly. I

804
00:49:31,280 --> 00:49:34,585
realized that gray is not working the way I thought it was gonna work, but

805
00:49:34,665 --> 00:49:38,265
just playing with it. And so I've got here here's what I

806
00:49:38,265 --> 00:49:41,065
offered. Do you wanna join the school of podcasting? And that's not a link, and

807
00:49:41,065 --> 00:49:44,020
it's supposed to be. Oh, it is a link. It just doesn't give you the

808
00:49:44,020 --> 00:49:47,860
little and then here's my, you know, oh my gosh. If you don't hire

809
00:49:47,860 --> 00:49:51,265
Dave, the world's gonna come to an end section. And then here's how you're gonna

810
00:49:51,265 --> 00:49:54,145
benefit. And then down here, hey, would you like to work with me? And then

811
00:49:54,145 --> 00:49:57,925
all the podcasting stuff. And if I wanted to, I could even remove this stuff.

812
00:49:58,270 --> 00:50:02,030
And so I'm finding out that PodPage is a little more

813
00:50:02,030 --> 00:50:05,855
customizable than I thought. And so if you're really

814
00:50:05,855 --> 00:50:09,375
want an easy website the other thing is if you like the school of

815
00:50:09,375 --> 00:50:13,135
podcasting I spend, it's $200 a

816
00:50:13,135 --> 00:50:16,610
year on Wordfence because the good news about WordPress is

817
00:50:16,610 --> 00:50:20,450
everybody's using it. The bad news is if you wanna cause some havoc, let's go

818
00:50:20,450 --> 00:50:23,750
over let's go after the the thing that everybody's using.

819
00:50:24,115 --> 00:50:27,875
And so yeah. But, anyway, second line themes. Let me see if

820
00:50:27,875 --> 00:50:30,455
I go to support the show

821
00:50:31,480 --> 00:50:33,579
slash second

822
00:50:34,920 --> 00:50:38,680
line. Did I guess right? And the

823
00:50:38,680 --> 00:50:42,265
survey says I did. Yeah. So this is they have a

824
00:50:42,265 --> 00:50:46,025
couple themes made for WordPress or for yeah. Yeah. They made a theme

825
00:50:46,025 --> 00:50:49,869
for WordPress. They made a theme for podcasters. And I was using, if I

826
00:50:49,869 --> 00:50:53,710
remember right, Dixie. And then they just have

827
00:50:53,710 --> 00:50:57,410
some built in stuff for especially with episodes and things like that.

828
00:50:57,905 --> 00:51:01,585
So that is that would be my WordPress theme. But thank you

829
00:51:01,585 --> 00:51:05,340
for the question. Jim, what are you using? I think you're, I know Home

830
00:51:05,340 --> 00:51:09,180
Gadget Geeks is on pod page. Do you know what theme? It's weird,

831
00:51:09,180 --> 00:51:12,780
man. I used to You don't. I'm officially pretty

832
00:51:12,780 --> 00:51:15,684
rusty on WordPress. I went to do some things in it and I was like,

833
00:51:15,684 --> 00:51:19,365
man, it's been so long since I've, you know I think it's at the bottom

834
00:51:19,365 --> 00:51:23,160
of my site. Maybe not. Yeah,

835
00:51:23,160 --> 00:51:26,460
I can't remember. That's been one of those that I,

836
00:51:27,640 --> 00:51:31,295
I found the theme I wanted. I love it. I

837
00:51:31,295 --> 00:51:35,075
put it in. I used the parent child thing

838
00:51:35,135 --> 00:51:38,859
to make it, to make it work and to update it. I don't

839
00:51:38,859 --> 00:51:42,220
mess with it that much. I put some, I put some ads in it at

840
00:51:42,220 --> 00:51:45,900
one point, you know, allowed some Google Ads to show up and kind of

841
00:51:45,900 --> 00:51:49,535
measured that. But I kind of set it and forget it.

842
00:51:49,535 --> 00:51:52,755
Podpage is really where, you know, so you go to theaverageguy.

843
00:51:53,055 --> 00:51:56,700
Tv that's my site. It's got Home Gadget Geeks there as well as everything else.

844
00:51:57,020 --> 00:51:59,520
I really use PodPage just as a homegadgetteeks.com

845
00:52:00,700 --> 00:52:04,460
landing page for folks who get there. It by far is the best

846
00:52:04,460 --> 00:52:08,155
experience I know on mobile to find, you know, like,

847
00:52:08,535 --> 00:52:12,214
for people to subscribe on. All the links are there, you know, all the

848
00:52:12,214 --> 00:52:15,859
buttons to subscribe in the various places are there. And they, they

849
00:52:15,859 --> 00:52:19,700
do a really great job of that. And so there's, you

850
00:52:19,700 --> 00:52:22,980
know, you can get the list from there, sign up for updates, which I don't

851
00:52:22,980 --> 00:52:26,565
do enough of. Some of those kinds of things And you went dark

852
00:52:26,565 --> 00:52:30,165
mode. Last time I was here, it was weird. Yeah, yeah. I like

853
00:52:30,165 --> 00:52:33,250
dark. I like dark. You've gone to the dark side. I have gone to the

854
00:52:33,250 --> 00:52:36,290
dark side. But you see the links there over onto the right? As you were

855
00:52:36,290 --> 00:52:40,050
scrolling down there, it says, you know, Listen on. And,

856
00:52:40,050 --> 00:52:43,785
and a PodPage does this so, so well. It's so easy to

857
00:52:43,785 --> 00:52:47,625
set up. So and it's easy to send people. You know, when I say

858
00:52:47,625 --> 00:52:51,040
the average guy. Tv, that doesn't set in as well as

859
00:52:51,040 --> 00:52:54,800
homegadgettekes.com. That's just the homegadgettekes.com just, but I

860
00:52:54,800 --> 00:52:58,020
didn't want to go, I didn't want to change my whole website to that. So

861
00:52:58,465 --> 00:53:01,585
I just set that up on PodPage, and I pay the $10 a month or

862
00:53:01,585 --> 00:53:05,300
whatever, it's 11, whatever it is. And then, yeah.

863
00:53:05,460 --> 00:53:08,840
I asked Brendan because here I've just got it set to just show the buttons

864
00:53:08,980 --> 00:53:12,500
of the different places you could do this. And I said, I would love let

865
00:53:12,500 --> 00:53:16,025
me see if I have it on what would be another one?

866
00:53:19,685 --> 00:53:22,825
Best podcasting gear is a website I don't really do.

867
00:53:23,830 --> 00:53:27,290
That one has it at the top. But some of these, you can have big

868
00:53:27,510 --> 00:53:31,110
buttons, and you can I said it'd be great if I could have the big

869
00:53:31,110 --> 00:53:34,315
buttons, and I think it's down here?

870
00:53:34,855 --> 00:53:37,415
Yeah. It's kinda like these, but they're bigger. I said it'd be awesome if I

871
00:53:37,415 --> 00:53:40,990
could have Apple, Spotify, and then have a

872
00:53:40,990 --> 00:53:44,829
button that says other, which would then because I have all of these. And

873
00:53:44,829 --> 00:53:48,535
if these are at the the bottom of your, like, at the top of

874
00:53:48,535 --> 00:53:52,214
the page, it can take up a fair amount of your your space.

875
00:53:52,214 --> 00:53:54,775
And, of course, now I can't find any of my site. I think I've done

876
00:53:54,775 --> 00:53:58,610
this. I've taken it off most of my sites, but I said

877
00:53:58,610 --> 00:54:01,970
it'd be cool if you got 2 big buttons and an other button. Because if

878
00:54:01,970 --> 00:54:05,474
you have pod page, if you go to whatever your website is

879
00:54:05,474 --> 00:54:09,315
slash follow, it's there's all your your buttons that you

880
00:54:09,315 --> 00:54:13,030
have currently added. And if you add, you know, all the ones that are

881
00:54:13,030 --> 00:54:16,630
available, it's a giant list. And I don't want those on the front page because

882
00:54:16,630 --> 00:54:20,165
people have to scroll a mile and a half to get down to, you

883
00:54:20,165 --> 00:54:24,005
know, the actual meat and potatoes of content. And I threw

884
00:54:24,005 --> 00:54:27,385
that at Brendan, and he's like, oh, it's interesting. We're actually working on something

885
00:54:27,510 --> 00:54:30,170
already like that. And I was like, that's why I like BudPage.

886
00:54:31,030 --> 00:54:34,790
So yeah. So and speaking of that, so since we've now done a

887
00:54:34,790 --> 00:54:38,415
commercial for BudPage, use the use the link try PodPage.

888
00:54:38,875 --> 00:54:42,575
That's my affiliate link. If you wanna learn PodPage, go to learn podpage

889
00:54:43,115 --> 00:54:46,460
dot com. And and I guess at this point, since we're already doing it already

890
00:54:46,839 --> 00:54:50,520
That's how you add a CTA into your show, and it's not

891
00:54:50,520 --> 00:54:54,325
a CTA. Right? That's how you get it done. And listen, we're both,

892
00:54:54,325 --> 00:54:58,005
we're both avid PodPage fans. I mean, we, we

893
00:54:58,005 --> 00:55:01,570
both use it. I think they're doing great stuff. They make it easy over there.

894
00:55:01,650 --> 00:55:04,490
So it makes it easy for us to do that. But that gets, that's how

895
00:55:04,490 --> 00:55:08,050
it gets added in. Yeah, it's fun. And I just

896
00:55:08,050 --> 00:55:11,765
realized, this is one of those here's the joy of doing live: I'm going

897
00:55:11,765 --> 00:55:15,365
to go to a screen that's not ready because I didn't

898
00:55:15,365 --> 00:55:18,825
rewind this page. We're at the last page already. But speaking of PodPage,

899
00:55:18,964 --> 00:55:22,790
another way you can support the show besides using my PodPage link is

900
00:55:22,790 --> 00:55:26,550
to go to ask the podcast coach.com/awesome. You can be an

901
00:55:26,550 --> 00:55:30,385
awesome supporter, and this show is brought to you by the

902
00:55:30,385 --> 00:55:34,085
school of podcasting.com where you get step by step courses.

903
00:55:34,385 --> 00:55:38,230
You get unlimited. That is not a typo. Coaching and a really

904
00:55:38,230 --> 00:55:41,990
awesome community. Use the coupon code coach when you sign up. And don't

905
00:55:41,990 --> 00:55:45,755
forget that comes with a 30 day money back guarantee. And we just did a

906
00:55:45,755 --> 00:55:49,355
whole bunch on pod page. But, yep, if you're at ask the podcast coach.

907
00:55:49,355 --> 00:55:53,195
Yep. You're looking at pod page and I use Ecamm right

908
00:55:53,195 --> 00:55:57,030
now for my live streaming. I'm hearing a lot about Riverside. I might

909
00:55:57,030 --> 00:56:00,870
have to sign up just to play. And we'll talk about what's the

910
00:56:00,870 --> 00:56:04,215
other one we talked about? The the super easy one if you're on a PC?

911
00:56:04,215 --> 00:56:07,975
StreamYard. We'll talk about StreamYard just a second. Some some sad news

912
00:56:07,975 --> 00:56:11,789
about StreamYard here. But if you need more Jim Coulson and if you wanna go

913
00:56:11,789 --> 00:56:15,470
check out HomeGadget Geeks, you can go to the average guy dot tv or you

914
00:56:15,470 --> 00:56:19,025
can go to home gadget geeks.com. Should I change these GM to home

915
00:56:19,025 --> 00:56:22,625
gadgetgeeks.com in the future? No. That's fine. You can sleep. Okay. That's

916
00:56:22,625 --> 00:56:26,165
fine. And it's time to find our future future.

917
00:56:26,465 --> 00:56:30,210
So let me share the screen. Who will it be? Will

918
00:56:30,210 --> 00:56:33,890
it be Felix over at Latin Podcast Awards? There's Jody Kringle. She's in the chat

919
00:56:33,890 --> 00:56:37,655
room too. Ed is there from Sonic Cupcake. It could be anyone. John

920
00:56:37,655 --> 00:56:41,415
Mutz, Craig over at AI Goes TO College. We'll find out as

921
00:56:41,415 --> 00:56:44,829
we spin the wheel, and it's going to

922
00:56:44,829 --> 00:56:45,970
land on

923
00:56:48,349 --> 00:56:52,125
Glenn the Geek Hiebert. You gotta love Glenn. If you

924
00:56:52,125 --> 00:56:55,965
like horsies Don't be boring. That's it. I

925
00:56:55,965 --> 00:56:59,665
thought I had him in here. I maybe I don't. Yes. I do.

926
00:56:59,829 --> 00:57:03,670
Glenn, what's your advice to new podcasters? Don't be boring. Jim, that's actually

927
00:57:03,670 --> 00:57:06,569
pretty good. Thank you. I've been working on it for a while.

928
00:57:08,925 --> 00:57:10,545
So find him over at horseradionetwork.com.

929
00:57:13,085 --> 00:57:16,605
And, hey, let's just talk about Dan again. There we go. I was afraid he's

930
00:57:16,605 --> 00:57:20,180
gonna get mad at me when I when I do that. Glenn mad.

931
00:57:20,180 --> 00:57:24,020
No. Okay. Alright. Glenn, don't be mad at me. Yeah. The fun

932
00:57:24,020 --> 00:57:27,654
part is I've lost. There it is. I'm like, I lost my screen. Yes. So

933
00:57:27,654 --> 00:57:30,775
if this show has saved you time, saved you money, saved you a headache, or

934
00:57:30,775 --> 00:57:34,615
if it kept you educated or entertained, you can be an awesome

935
00:57:34,615 --> 00:57:37,040
supporter and go to ask the podcast coach.com/awesome.

936
00:57:39,260 --> 00:57:42,000
And while we are sharing my screen,

937
00:57:42,955 --> 00:57:46,335
let me go to StreamYard has been gutted.

938
00:57:47,115 --> 00:57:50,415
And they were bought by a company. The owners

939
00:57:51,020 --> 00:57:54,640
wanted to buy it back, and they couldn't. And so this is from LinkedIn.

940
00:57:56,460 --> 00:57:59,040
Gergeli? Is that his name? Gergeli.

941
00:58:01,245 --> 00:58:05,005
You wanna correct us? Oh, did I not? Is this not

942
00:58:05,005 --> 00:58:08,065
sharing the screen? No. Well, I don't see us.

943
00:58:08,840 --> 00:58:12,280
Oh, yeah, you're fine there. JOE Okay. Keep going. Just to read

944
00:58:12,280 --> 00:58:15,900
this, in in unfortunate news, most Hopin and StreamYard

945
00:58:15,960 --> 00:58:19,465
staff are being let go after the company was sold.

946
00:58:19,465 --> 00:58:22,905
In in fortunate news, you can hire them. Here are their

947
00:58:22,905 --> 00:58:26,500
details. Here's a list with 40 plus software

948
00:58:26,500 --> 00:58:30,340
engineers, senior and staff, as well as engineering managers, product

949
00:58:30,340 --> 00:58:34,100
managers, designers, and other tech folks who all worked at Hopin

950
00:58:34,100 --> 00:58:37,905
slash StreamYard. Is it Hopin or Hopin? Do we know? Hopin.

951
00:58:37,905 --> 00:58:41,744
Hopin. Hopin. Hopin. Yeah. It's Hopin. Yep. From all that I heard, the company

952
00:58:41,744 --> 00:58:45,510
had a high hiring bar. StreamYard was a profitable

953
00:58:45,569 --> 00:58:49,329
product ran by a pretty lean and motivated team. Here's the list

954
00:58:49,329 --> 00:58:52,795
of former staff open to being contacted for relevant positions.

955
00:58:53,175 --> 00:58:57,015
Feel free to reshare. So it just goes through this list, and he goes to

956
00:58:57,015 --> 00:59:00,790
this context on the Hopin StreamYard split and mentions Hopin

957
00:59:00,790 --> 00:59:04,010
acquired the already profitable StreamYard service for 250,000,000

958
00:59:04,870 --> 00:59:07,930
in 2021 after raising about 1,000,000,000

959
00:59:08,755 --> 00:59:12,435
in funding. This is back when stupid money was flying around.

960
00:59:12,435 --> 00:59:15,875
Hopin sold off its core events business in 2023 for

961
00:59:15,875 --> 00:59:19,490
50,000,000. StreamYard kept operating more or less standalone with

962
00:59:19,490 --> 00:59:22,710
Hopin and kept growing in revenue and staying profitable.

963
00:59:23,170 --> 00:59:26,635
As the rest of Hopin was sold to mobile app developer

964
00:59:26,775 --> 00:59:30,535
bending spoons. Streamyard was the most valuable asset

965
00:59:30,535 --> 00:59:34,055
and likely what drove the likely large payment bending

966
00:59:34,055 --> 00:59:37,799
spoons must have made. Hopin has 2 additional products on

967
00:59:37,799 --> 00:59:41,480
on the sale has wait. Hopin has 2 additional

968
00:59:41,480 --> 00:59:44,994
products on the sale. Streamable, also an acquisition

969
00:59:45,135 --> 00:59:48,815
and community product in beta called Superwave. But

970
00:59:48,815 --> 00:59:52,255
apparently, StreamYard has been gutted, which is

971
00:59:52,255 --> 00:59:55,940
just sad, because that's Well, let's, hold on. Let's make sure we define

972
00:59:55,940 --> 00:59:59,480
that so people don't freak out when you say gutted. The software still

973
00:59:59,540 --> 01:00:03,315
operates the way it has before. The, the, the, most

974
01:00:03,315 --> 01:00:06,995
of their development staff, most of the folks who knew the platform, it's

975
01:00:06,995 --> 01:00:10,755
a fairly mature platform and will continue to be that way for the next couple

976
01:00:10,755 --> 01:00:14,510
years. This is probably a signal, though, for those of us

977
01:00:14,750 --> 01:00:18,590
and I use StreamYard we use it at work as well to I should

978
01:00:18,590 --> 01:00:22,325
start looking. Right? Now, it doesn't mean I need to move right away. But

979
01:00:22,464 --> 01:00:26,005
chances are, you know, we saw this with

980
01:00:26,144 --> 01:00:28,644
services like LogMeIn and LastPass.

981
01:00:29,780 --> 01:00:32,760
Like they got, they get bought by these giant

982
01:00:33,460 --> 01:00:37,220
investment firms. Basically, they're not software people. They're buying these

983
01:00:37,220 --> 01:00:41,045
things as an investment, and then they're gonna, either they're gonna split them up

984
01:00:41,045 --> 01:00:44,345
and sell the separate parts of it, or they're gonna take the

985
01:00:44,645 --> 01:00:48,140
IP and license that to someone else or something along those lines. Right?

986
01:00:48,700 --> 01:00:52,299
And so this is a big move. I mean, I am sure at this point,

987
01:00:52,299 --> 01:00:55,660
we're gonna see what will most likely happen or what could

988
01:00:55,660 --> 01:00:59,494
happen is we'll see, they, they, so they just cut the most expensive part of

989
01:00:59,494 --> 01:01:02,934
a company is people. Right? So they just cut all those people out.

990
01:01:02,934 --> 01:01:06,700
Right? And now they're gonna probably raise prices. So don't be

991
01:01:06,700 --> 01:01:10,540
surprised, StreamYard friends, if all of us who are on the $10

992
01:01:10,540 --> 01:01:14,285
plan, I'm sure that's gonna sunset here at some point, and it's

993
01:01:14,285 --> 01:01:18,125
gonna go to $25.50. And they're gonna make it, they're gonna

994
01:01:18,125 --> 01:01:21,484
go the route of Evernote, where it's, it is like,

995
01:01:21,484 --> 01:01:25,280
Hey, what you, if you were an Evernote person,

996
01:01:25,740 --> 01:01:29,580
the same thing is gonna happen to StreamYard. So just, just get ready

997
01:01:29,580 --> 01:01:32,955
for it. You mentioned Riverside. I just got contacted by

998
01:01:32,955 --> 01:01:36,015
Riverside in a, in a spam like email

999
01:01:36,955 --> 01:01:40,700
that was like, Hey, we understand that you're a podcaster, and we'd

1000
01:01:40,700 --> 01:01:44,540
like to talk to you about Riverside. I think it was Riverside. And

1001
01:01:44,540 --> 01:01:47,820
I think some of those companies that do this E Cam may be one of

1002
01:01:47,820 --> 01:01:51,075
those who want to do it as well. I think they're gonna smell blood in

1003
01:01:51,075 --> 01:01:54,675
the water. And they're gonna go hard and heavy after

1004
01:01:54,675 --> 01:01:58,195
StreamYard users. Because guys, the days of the,

1005
01:01:58,195 --> 01:02:01,960
of whatever was great about StreamYard, they're probably, they're gonna

1006
01:02:01,960 --> 01:02:05,740
probably come to a close. Still working today. I just used it yesterday

1007
01:02:06,215 --> 01:02:10,055
for, for a podcast. It still works just fine. So don't, don't hear

1008
01:02:10,055 --> 01:02:13,495
us say that. But you're gonna want to watch the

1009
01:02:13,495 --> 01:02:17,240
news, for sure. And it's gonna get, they're

1010
01:02:17,240 --> 01:02:21,000
gonna try to get and squeeze every ounce of value out of

1011
01:02:21,000 --> 01:02:24,575
this thing. They paid a lot of money for it. And so they're gonna, they're

1012
01:02:24,575 --> 01:02:27,695
gonna squeeze, they're gonna try and squeeze that back out. They're gonna squeeze it out

1013
01:02:27,695 --> 01:02:31,430
of you if you're a StreamYard person. So just get ready. Craig

1014
01:02:31,430 --> 01:02:35,190
says bending spoons also messed up Evernote, which is why I'm now on

1015
01:02:35,190 --> 01:02:39,025
Notejoy because they were gonna double my price. They

1016
01:02:39,025 --> 01:02:42,385
don't buy them to fix them. They buy them the reason they let the staff

1017
01:02:42,385 --> 01:02:46,065
go is because they probably have a minimal support staff now. They're not gonna make

1018
01:02:46,065 --> 01:02:49,670
a single update to this thing. Like they're, they're Dreamyard

1019
01:02:49,890 --> 01:02:53,735
is, is exactly like it's gonna be for the next,

1020
01:02:53,735 --> 01:02:57,415
for the unless they sell it off or whatever, right? But

1021
01:02:57,415 --> 01:03:01,095
it's exactly the way it's gonna be, which is, it's a good product. I really

1022
01:03:01,095 --> 01:03:04,060
like it. I, it could never change and I could use it for the next

1023
01:03:04,060 --> 01:03:07,820
10 years. Right? Yeah. But, but certainly, yeah, you're getting get

1024
01:03:07,820 --> 01:03:11,420
ready. So Jody says, What's the alternative? If you're on a

1025
01:03:11,420 --> 01:03:14,465
Mac, Ecamm, Chris Nesse says

1026
01:03:15,165 --> 01:03:17,505
evmux, evmux.

1027
01:03:18,900 --> 01:03:22,340
I've never heard of it, but I'll be checking it out. He says it's very

1028
01:03:22,340 --> 01:03:26,100
similar on how it works and does the same things. So yeah.

1029
01:03:26,100 --> 01:03:29,605
And And it's also comparable in pricing. And

1030
01:03:29,605 --> 01:03:33,285
then Craig from AI Goes TO College, Riverside added some sort of live

1031
01:03:33,285 --> 01:03:36,880
streaming. Yeah. I heard about it. They were on Pod News Weekly,

1032
01:03:37,420 --> 01:03:41,120
and that's when I was like, oh, I might have to try Riverside

1033
01:03:41,180 --> 01:03:44,405
again because the last time I tried it was years ago.

1034
01:03:44,785 --> 01:03:48,565
And it sounds like you can even stream in HD now, which

1035
01:03:49,030 --> 01:03:52,790
doesn't sound like a great idea, but okay. So it'll be interesting to

1036
01:03:52,790 --> 01:03:56,550
to see it. But I've never heard of is it just Evmux? What

1037
01:03:56,550 --> 01:04:00,185
a weird name. Probably for multiple is it

1038
01:04:00,185 --> 01:04:03,785
evmux.com? Yes. It is. The best way to live

1039
01:04:03,785 --> 01:04:06,285
stream and record stunning talk shows,

1040
01:04:07,840 --> 01:04:11,600
and their pricing is $19 a month. I'm assuming

1041
01:04:11,600 --> 01:04:14,825
that's and I hate when they do that. $25 a month

1042
01:04:15,605 --> 01:04:19,365
if you're paying monthly. Everything is free. No powered by

1043
01:04:19,365 --> 01:04:23,060
Evmux logo, full pro scene builder, logo

1044
01:04:23,060 --> 01:04:26,900
backgrounds and overlays, slideshow, prerecorded streams up to 2 hours,

1045
01:04:26,900 --> 01:04:30,505
unlimited streams, multistream up to 4 destinations,

1046
01:04:31,204 --> 01:04:34,565
custom RTMP, record your content, 20

1047
01:04:34,565 --> 01:04:37,704
gigabytes of storage, 2 seats, meaning

1048
01:04:38,230 --> 01:04:42,010
with your team members. Okay. And it transcribes everything.

1049
01:04:42,710 --> 01:04:45,370
And then which is weird because this is the free version.

1050
01:04:46,465 --> 01:04:50,225
And the free version lets you do what's where's the

1051
01:04:50,225 --> 01:04:52,565
limit? Up to 12 on screen participants.

1052
01:04:54,070 --> 01:04:57,190
Okay. This is probably one of those where the basic version is all the free

1053
01:04:57,190 --> 01:05:00,710
stuff. So that answers one of my questions. You can stream at

1054
01:05:00,710 --> 01:05:04,355
10.80 2 destinations for free.

1055
01:05:05,135 --> 01:05:08,495
Banners, I'm assuming a banner is a

1056
01:05:08,495 --> 01:05:12,300
display called actions and highlighted comments. Yep. So they do that. You

1057
01:05:12,300 --> 01:05:16,000
can do tickers, which are great fun. Integrated chats

1058
01:05:16,860 --> 01:05:20,655
from any platform. Alright. We might have to kick the tires

1059
01:05:20,655 --> 01:05:24,115
on this, Jim. I'm trying to see what the what's the streaming limit.

1060
01:05:24,335 --> 01:05:27,910
Stream up to 2 hours each live, total 30 hours

1061
01:05:27,910 --> 01:05:31,610
monthly. Alright. So maybe next week, we'll we'll kick the tires on

1062
01:05:32,150 --> 01:05:35,785
evmux. So interesting. It's always weird how people

1063
01:05:36,085 --> 01:05:39,685
the different kind of vibes. Like, this doesn't have quite the

1064
01:05:39,685 --> 01:05:42,185
Fisher Price look to it,

1065
01:05:43,400 --> 01:05:47,079
but the little alright. Does it

1066
01:05:47,079 --> 01:05:50,904
work? Web based livestream. Well, Well, here's the

1067
01:05:50,904 --> 01:05:54,505
fun thing I have to look at, of course, when I come down here, there

1068
01:05:54,505 --> 01:05:57,325
is no affiliate program. What a bummer. Oh.

1069
01:05:59,785 --> 01:06:03,330
But, yeah, but I'm with you, Jim. It's it's not the end of

1070
01:06:03,330 --> 01:06:07,170
StreamYard, so you don't have to jump yet. But like when what what

1071
01:06:07,170 --> 01:06:10,865
did we get? Google Hangouts. We used Google Hangouts for a lot of years. And

1072
01:06:10,865 --> 01:06:14,465
then we got a notice on that, that that was going away. We started

1073
01:06:14,465 --> 01:06:18,225
looking, you know. So it's You should start doing

1074
01:06:18,225 --> 01:06:22,060
your homework. I would start doing my homework. I'm going to start doing my

1075
01:06:22,060 --> 01:06:25,660
homework now. We use a platform called Zuddle, Z u d d

1076
01:06:25,660 --> 01:06:28,895
l, for our conference. They're more of a conference

1077
01:06:29,115 --> 01:06:32,575
platform. Their live streaming looks amazingly

1078
01:06:32,875 --> 01:06:36,640
like StreamYard. Like, I was, I logged in my

1079
01:06:36,640 --> 01:06:40,079
friends who we used XUDL for our last conference, and I had one of the

1080
01:06:40,079 --> 01:06:43,885
engineers log in to StreamYard, and he goes, Oh, my

1081
01:06:43,885 --> 01:06:47,645
gosh, this, this is exactly like Xuttle. I'm like, Well, they

1082
01:06:47,645 --> 01:06:51,310
may be sharing technologies, or there may be some things that were white labeled

1083
01:06:51,310 --> 01:06:54,770
there. You never really know. But they come at it from a more conference

1084
01:06:54,830 --> 01:06:58,510
perspective. So again, we'll have to start looking, like you

1085
01:06:58,510 --> 01:07:01,965
said, I may need to start looking and figuring out like, Okay, where are we

1086
01:07:01,965 --> 01:07:05,485
going? I won't move until it's, I mean, until it's

1087
01:07:05,485 --> 01:07:09,180
imminent. It just works. Or the pricing gets

1088
01:07:09,180 --> 01:07:12,780
unrealistic. One of those 2. Yeah. And Doctor. Says it's not

1089
01:07:12,780 --> 01:07:16,535
always a bad thing if people get acquired, because Audacity has

1090
01:07:16,535 --> 01:07:20,295
made some really great strides since they got acquired. I still don't understand why you

1091
01:07:20,295 --> 01:07:24,075
would acquire a free program. That's the one that my Marketing.

1092
01:07:25,130 --> 01:07:28,569
I guess. Lists people. You know, you get a free

1093
01:07:28,569 --> 01:07:32,250
program. You make people log in. You get email addresses. You can market other

1094
01:07:32,250 --> 01:07:36,075
things to them. It's a loss leader in some cases. That is why.

1095
01:07:36,075 --> 01:07:39,915
Listen, on the StreamYard side of things, this could go down the

1096
01:07:39,915 --> 01:07:43,619
route of, if they don't handle the PR on this thing properly,

1097
01:07:44,160 --> 01:07:47,780
it may start to slide fast. And if they start losing subscribers fast,

1098
01:07:48,135 --> 01:07:51,895
well, that's what they're banking on here. They're not, they, they, they didn't

1099
01:07:51,895 --> 01:07:55,655
want to sell it back to the founders. They, they

1100
01:07:55,655 --> 01:07:58,980
want to, they want to make money on subscriptions. If subscriptions

1101
01:07:59,200 --> 01:08:02,880
slide, they may be forced. They're an investment company. They're not, they're

1102
01:08:02,880 --> 01:08:06,685
not into the love, the love of podcasting. They're in the love of

1103
01:08:06,685 --> 01:08:10,525
money. That's why they do this thing. So we may see, you

1104
01:08:10,525 --> 01:08:13,885
could still see some this is why I would be careful about moving we could

1105
01:08:13,885 --> 01:08:17,710
still see some things where if subscriptions, people drop off of its

1106
01:08:17,710 --> 01:08:21,550
subscription scribe, they may be forced to sell it back to Dan and

1107
01:08:21,550 --> 01:08:25,325
Gage or whoever would buy it. Those were the original founders. And it

1108
01:08:25,325 --> 01:08:28,925
may it may get it may get rescued. So just watch.

1109
01:08:28,925 --> 01:08:32,340
Don't do it yet. Just watch. Well, Volley

1110
01:08:32,719 --> 01:08:36,399
was an app I I now use again, but it went out of business because

1111
01:08:36,399 --> 01:08:39,779
they made their free tier too good

1112
01:08:40,295 --> 01:08:43,575
so that they when they rolled it out, they had all these beta people and

1113
01:08:43,575 --> 01:08:47,415
they're like, alright, here's the paid version. And we all went, yeah, I don't need

1114
01:08:47,415 --> 01:08:50,930
any of those features. And they ended up, you know, they ran out of this

1115
01:08:50,930 --> 01:08:54,609
is back around covid and, you know, they just ran out of

1116
01:08:54,609 --> 01:08:57,590
VC money and then somehow they found another VC

1117
01:08:58,234 --> 01:09:01,835
and restructured it. And it was funny because I really couldn't

1118
01:09:01,835 --> 01:09:05,479
find something to replace. And I found a couple of different

1119
01:09:05,640 --> 01:09:09,399
services that kind of worked, but not really. And so the minute they came

1120
01:09:09,399 --> 01:09:12,840
back, I'm like, how can I give you money? I'm like, I do not want

1121
01:09:12,840 --> 01:09:16,604
you to to go away. So To Doctor. To

1122
01:09:16,604 --> 01:09:20,204
Doctor. Comment in chat, Doctor, this acquisition is not a good

1123
01:09:20,204 --> 01:09:24,020
thing for, for streaming artists. The fact that they cut the core

1124
01:09:24,020 --> 01:09:27,319
engineering staff is a direct signal

1125
01:09:27,859 --> 01:09:31,675
that they have stopped development. This is not an Audacity thing with,

1126
01:09:31,675 --> 01:09:35,274
with StreamYard. Let's just be really, really clear. They're not gonna improve

1127
01:09:35,274 --> 01:09:38,760
StreamYard. It's about as good as it's gonna get at this point. And to be

1128
01:09:38,760 --> 01:09:42,599
honest, it is about as good as it's gonna get. There's not a

1129
01:09:42,599 --> 01:09:46,439
lot more things in there. The, the stuff they were

1130
01:09:46,439 --> 01:09:49,784
doing to it was pretty minor. Now they could have done some things, they were

1131
01:09:49,784 --> 01:09:53,545
trying to make it more of a webinar platform, and there were some

1132
01:09:53,545 --> 01:09:57,145
things going on to develop the webinar side of things with it, which are different

1133
01:09:57,145 --> 01:10:00,830
than the webcast side or the podcast. Doctor,

1134
01:10:00,830 --> 01:10:04,290
they're not this is not a good, this is not a good sign for StreamYard.

1135
01:10:04,350 --> 01:10:07,715
So I'd love to spin it some, into some kind of positive

1136
01:10:07,715 --> 01:10:11,395
way. This is a pure acquisition to strip it,

1137
01:10:11,395 --> 01:10:14,855
sell it and take the subscription revenues that are coming in

1138
01:10:15,080 --> 01:10:18,840
to pay back some investors. I

1139
01:10:18,840 --> 01:10:22,460
hope they've done their math on this. I, this could go horribly

1140
01:10:22,600 --> 01:10:26,365
wrong for them. And, and so we'll have to see, you know, we'll

1141
01:10:26,365 --> 01:10:29,725
have to see how this goes over the next 6 months. This is one of

1142
01:10:29,725 --> 01:10:33,425
those things by the end of the year we'll know, I think, how it's,

1143
01:10:33,710 --> 01:10:37,409
how it's doing or whether it's gone or not. And it may be great

1144
01:10:37,550 --> 01:10:41,070
for, like you said, a while, but then all of a sudden, StreamYard is gonna

1145
01:10:41,070 --> 01:10:44,655
come out, Ecamm is gonna come out, you know, Evoob Mux,

1146
01:10:44,655 --> 01:10:48,495
whatever that thing is, is coming out with some features and

1147
01:10:48,495 --> 01:10:52,300
it won't make sense anymore. Like StreamYard is not bad. Just

1148
01:10:52,440 --> 01:10:55,820
these do more and Streamyard is kind of stuck in 2024.

1149
01:10:56,680 --> 01:11:00,300
So we'll see. But it's it's a bummer when you hear,

1150
01:11:00,555 --> 01:11:03,775
you know, 40 people getting whacked. I'm like, ouch.

1151
01:11:04,315 --> 01:11:08,074
So that hurts. It'd be great if the script would

1152
01:11:08,074 --> 01:11:11,300
make a run at streaming. Like, and then it would, you would all, it would

1153
01:11:11,300 --> 01:11:15,140
all be in one place. I mean, how, how cool would it be

1154
01:11:15,140 --> 01:11:18,455
for some of those things to take on some,

1155
01:11:18,935 --> 01:11:22,395
at this point, like it's a difficult, it's a really difficult

1156
01:11:22,775 --> 01:11:26,555
pill to swallow if you're not doing it, to just decide,

1157
01:11:26,810 --> 01:11:30,570
Hey, I'm gonna get into the streaming market. Because it's, that market's been,

1158
01:11:30,570 --> 01:11:33,610
I mean, folks have been at it for a long time. You got to almost

1159
01:11:33,610 --> 01:11:37,345
buy somebody and integrate them in, you know, to make it work. If you

1160
01:11:37,345 --> 01:11:41,185
haven't been doing it up till this point, the, the ramp up to get

1161
01:11:41,185 --> 01:11:44,870
there is pretty steep. And, and only a company like

1162
01:11:44,870 --> 01:11:48,469
Apple could probably come along and say, Hey, we're gonna do live streaming

1163
01:11:48,469 --> 01:11:52,175
now, and actually have a, have a chance of success. So it'd be interesting to

1164
01:11:52,175 --> 01:11:56,015
see how it goes. Keep your eyes, keep your eyes peeled for you. And as

1165
01:11:56,015 --> 01:11:59,475
Ralph says, he'd love it if the, if you could stream out a script.

1166
01:11:59,700 --> 01:12:03,540
It would make sense. It would make a lot of sense to, for a platform

1167
01:12:03,540 --> 01:12:06,980
like that. Yeah, Jeff sees up against the same problem I

1168
01:12:06,980 --> 01:12:10,625
have. He says, I know they're a sponsor for his show. Ecamm is

1169
01:12:10,705 --> 01:12:14,165
but I love Ecamm. It's always trying to improve like the recent Zoom integration,

1170
01:12:14,520 --> 01:12:18,120
but it's going to be an arms race with Riverside. And, yeah, that's one of

1171
01:12:18,120 --> 01:12:21,160
the bad things. It's like I mean, for the longest time, I said, you know,

1172
01:12:21,160 --> 01:12:23,960
Lipson is one of the best media hosts, and then I started working there. And

1173
01:12:23,960 --> 01:12:26,745
people like, will you just say that because you're working there? And I'm like, no.

1174
01:12:26,745 --> 01:12:30,344
I'm like, go back and listen. I'm I'm a big fan. You know? Jeff says,

1175
01:12:30,344 --> 01:12:33,949
I think Adobe should buy Descript. They already they've already copied some of

1176
01:12:33,949 --> 01:12:37,630
Descript's features. Yeah. But I well, yeah, because I'm already paying a

1177
01:12:37,630 --> 01:12:40,325
monthly fee to Descript. So

1178
01:12:41,105 --> 01:12:44,945
interesting. I did see something I wanted to share. This was,

1179
01:12:45,265 --> 01:12:48,645
Rob Walsh has shared it. I forget who the original poster was,

1180
01:12:48,900 --> 01:12:52,659
but it was it just fits podcasting so well. We

1181
01:12:52,659 --> 01:12:56,500
do this not because it's easy, but because we thought it would

1182
01:12:56,500 --> 01:13:00,344
be easy. Yep. And I was

1183
01:13:00,344 --> 01:13:04,025
like, that is so true. We're all like, oh, just talking to a

1184
01:13:04,025 --> 01:13:07,560
microphone. No big deal. You know? So, yeah.

1185
01:13:07,560 --> 01:13:11,000
Dan says, do we want everything in one place? Software like

1186
01:13:11,000 --> 01:13:14,715
that is never as good as specialized podcast for

1187
01:13:14,715 --> 01:13:18,555
something. Yeah, I'm with you. They're all in one stuff, right? The Kajabi's of the

1188
01:13:18,555 --> 01:13:22,075
world, the Podia, all even the thing I'm using now is Xiddler. I'm

1189
01:13:22,075 --> 01:13:25,060
like, you know I kind of like like Convertkit

1190
01:13:25,760 --> 01:13:29,460
has some really cool drag and drop easy

1191
01:13:29,895 --> 01:13:33,655
stuff for their email list. And I was like, okay, you know, but then you

1192
01:13:33,655 --> 01:13:37,355
get into these other things. It's like like Podia just added email

1193
01:13:38,080 --> 01:13:41,680
to their thing. And I'm like, you know? And then the other thing is if

1194
01:13:41,680 --> 01:13:45,280
it goes down, then you're kind of screwed, you know? Yeah. Jody says that you

1195
01:13:45,280 --> 01:13:49,005
don't want all your eggs in one basket. So Unless

1196
01:13:49,005 --> 01:13:52,045
you really like eggs and you need a bunch of Unless you like eggs. Yeah.

1197
01:13:52,045 --> 01:13:55,645
That's it. You know? Well, one other thing I I

1198
01:13:55,645 --> 01:13:58,850
started I I joined a Christian

1199
01:13:59,230 --> 01:14:02,370
podcaster Facebook group, and

1200
01:14:03,230 --> 01:14:06,775
I I'm going to say a blanket statement to all my

1201
01:14:06,775 --> 01:14:10,315
Christian buddies in podcasting. You're overthinking

1202
01:14:10,455 --> 01:14:14,295
it like you're just everybody over there. And I get it because they're,

1203
01:14:14,295 --> 01:14:18,130
you know, again, if I paint with a very wide brush, some Christians are

1204
01:14:18,130 --> 01:14:21,970
a little behind on the technology world, and so they're finally

1205
01:14:21,970 --> 01:14:25,725
getting in. But the things like here,

1206
01:14:25,725 --> 01:14:29,505
here's one. Hi, everyone. I'm struggling for ideas on growth

1207
01:14:29,725 --> 01:14:33,560
as I seem to be going the other way with listens. What have people

1208
01:14:33,560 --> 01:14:37,080
done to improve their visibility? This isn't the one I thought it was, but we'll

1209
01:14:37,080 --> 01:14:40,600
we'll take this question. What people have done? What have people done to improve their

1210
01:14:40,600 --> 01:14:44,355
visibility? Would really appreciate some advice that would

1211
01:14:44,355 --> 01:14:48,115
would that wouldn't cost money as a madad of 2 and can

1212
01:14:48,115 --> 01:14:51,930
barely afford the pot bean. So here's here's my question, Jim.

1213
01:14:51,930 --> 01:14:55,690
Back there was a presidential race. I don't remember what it

1214
01:14:55,690 --> 01:14:58,990
might have been a Clinton thing. I don't know. But somebody said

1215
01:14:59,625 --> 01:15:03,304
it's the economy, stupid. Like, like, why is this and that? And

1216
01:15:03,304 --> 01:15:06,665
so when I see Is it Ross Perot? Was that Ross Perot? Was. Yeah. Ross

1217
01:15:06,665 --> 01:15:10,420
Perot. Yeah. The penguin of of presidential

1218
01:15:10,480 --> 01:15:14,240
races. Now

1219
01:15:14,240 --> 01:15:17,655
look at here. That's as dumb as a cow in a mud shed. Like, what's

1220
01:15:17,655 --> 01:15:21,415
a mud shed? Yeah. Yeah. Imagine if he'd had PowerPoint. Like,

1221
01:15:21,415 --> 01:15:25,090
imagine Ross Perot with PowerPoint. President Perot, yes. I would

1222
01:15:25,810 --> 01:15:29,030
That's all I needed was PowerPoint. But here's my question.

1223
01:15:29,489 --> 01:15:33,170
Is it is it too simplistic when somebody says my show

1224
01:15:33,170 --> 01:15:36,775
isn't growing to say it's your content?

1225
01:15:39,635 --> 01:15:43,400
And I guess here's the problem. The word grow. Grow

1226
01:15:43,400 --> 01:15:47,000
means many things to many people. Yeah. Isn't everything your

1227
01:15:47,000 --> 01:15:50,680
content? I mean, it doesn't really just what else can

1228
01:15:50,680 --> 01:15:54,184
it be? Like, that's all you have out there. I

1229
01:15:54,184 --> 01:15:57,784
mean, there is an element of really good marketing. Really good

1230
01:15:57,784 --> 01:16:01,005
marketing can cover really bad content, right? But eventually,

1231
01:16:02,090 --> 01:16:05,150
it kind of it or

1232
01:16:05,770 --> 01:16:09,505
your content has not found your audience. And I love

1233
01:16:09,505 --> 01:16:12,465
the, I want to grow my show 10 fold, but I don't want to pay

1234
01:16:12,465 --> 01:16:16,224
any money. And like, Well, you're gonna pay it in time

1235
01:16:16,224 --> 01:16:19,960
or effort or dollars. If you're gonna find

1236
01:16:19,960 --> 01:16:23,639
your audience, you're gonna have to find some ways to get

1237
01:16:23,639 --> 01:16:27,395
that done, you know. And if you're a super listen, religious

1238
01:16:27,455 --> 01:16:30,435
podcasts, leave your comments below. Religious podcasts

1239
01:16:30,815 --> 01:16:34,574
are a niche, right? They're a niche of a niche of a niche in a

1240
01:16:34,574 --> 01:16:38,310
lot of cases. You're, if you're expecting to do this

1241
01:16:38,310 --> 01:16:41,590
as outreach, or you're hoping, you know, you've got to go the, if you're gonna

1242
01:16:41,590 --> 01:16:44,550
do it, you got to go the Joel Osteen route and be is that the

1243
01:16:44,550 --> 01:16:47,935
right name? Osteen? Did I get that right? Joel Osteen? And just be super

1244
01:16:47,935 --> 01:16:51,475
generic and be happy and be very positive

1245
01:16:51,775 --> 01:16:54,960
and be like, you got to get out of the niche if you're gonna expect

1246
01:16:54,960 --> 01:16:58,720
the big numbers. And so I don't know. I, it is,

1247
01:16:58,720 --> 01:17:02,445
it is a little bit unrealistic. I don't want to spend, I

1248
01:17:02,445 --> 01:17:06,125
want to be, I want to be popular Okay, I'm, I'm making up

1249
01:17:06,125 --> 01:17:09,550
voices there. I want to be popular, but I don't want to spend any money,

1250
01:17:09,550 --> 01:17:13,230
and I, and I don't want to do anything. Well, that's

1251
01:17:13,230 --> 01:17:17,070
not the way just start a lemonade stand on the corner, if that's

1252
01:17:17,070 --> 01:17:20,625
what you want to do. You got to spend some money. You got to get

1253
01:17:20,625 --> 01:17:24,385
put some effort in to find your audience. Yeah. And actually, I thought

1254
01:17:24,385 --> 01:17:27,960
you had it right. I thought it was Olsteen. It's Osteen. There's no L.

1255
01:17:27,960 --> 01:17:31,100
Osteen. Okay. No L. Happy Jesus, man.

1256
01:17:31,560 --> 01:17:35,080
Just just He's a good guy. I saw him by,

1257
01:17:35,080 --> 01:17:38,605
man. It's amazing guy. And he's he's he's

1258
01:17:39,145 --> 01:17:42,585
it's interesting because he still has his his toe. Actually, he's got a

1259
01:17:42,585 --> 01:17:46,310
foot in the Christian thing, but he also he's he's

1260
01:17:46,310 --> 01:17:50,070
he's not beating you over the head with stuff. So if you he kind

1261
01:17:50,070 --> 01:17:53,784
of is self help as well. It's he's he's kind of straddle in

1262
01:17:53,784 --> 01:17:57,385
both those kind of genres. So yeah. And Ralph says, hey, watch that,

1263
01:17:57,385 --> 01:18:00,650
buddy. There's a lot of Christians. Well, yeah. See, this is where Jim and I

1264
01:18:00,650 --> 01:18:03,850
can both go. We went to church. We know what we're talking about. It's a

1265
01:18:03,850 --> 01:18:07,690
niche. It is. It's a niche. But I think it it rely I just meant

1266
01:18:07,690 --> 01:18:11,485
not so much just for Christians, but any podcast. If it's not if

1267
01:18:11,485 --> 01:18:14,465
it's going backwards, as this person said,

1268
01:18:15,165 --> 01:18:18,950
it's your content. I would think unless you have

1269
01:18:18,950 --> 01:18:22,730
a unless you don't have a website, your audio is horrible,

1270
01:18:23,030 --> 01:18:26,844
like horrible, horrible. You never get to the point. You're

1271
01:18:26,844 --> 01:18:30,284
talking about, you know, snuff films 1 week

1272
01:18:30,284 --> 01:18:33,724
and, you know, unique snow globes the

1273
01:18:33,724 --> 01:18:36,920
next. Trying to think of things that are just, like, way out of I always

1274
01:18:36,920 --> 01:18:40,679
get a little concerned when you start reaching. Yeah. It's like

1275
01:18:40,840 --> 01:18:44,574
I do. It's gonna go out. Say something offensive at

1276
01:18:44,574 --> 01:18:47,475
this point. Yeah. So you you kinda have to have

1277
01:18:48,255 --> 01:18:51,790
a a little bit it's like with muse. I always say put

1278
01:18:51,790 --> 01:18:55,470
podcasting with music. So if somebody said, oh, Dave, I'm

1279
01:18:55,470 --> 01:18:59,310
doing a blues podcast. I'd be like, great, but I still might not like

1280
01:18:59,310 --> 01:19:02,385
it because if you're gonna pay, like, orange

1281
01:19:03,085 --> 01:19:06,925
lemon peel Johnson from 1920, and it's

1282
01:19:06,925 --> 01:19:09,110
like it's super staticky. And

1283
01:19:16,050 --> 01:19:19,575
it's like, no. I'm not listening to that. I understand it's this guy was a

1284
01:19:19,575 --> 01:19:22,235
forefather of my but I'm just not.

1285
01:19:24,615 --> 01:19:27,915
No. I'm not listening to that. You did that pretty well. That's a good static

1286
01:19:28,170 --> 01:19:31,130
fifties. Dude, when I hear,

1287
01:19:32,170 --> 01:19:35,849
Robert Johnson, right, he's the guy that I went down in the garage. It's

1288
01:19:35,849 --> 01:19:39,005
litigated. That's what it sounds like. And I was like, okay. I get it that

1289
01:19:39,005 --> 01:19:42,385
this eventually inspired Eric Clapton. I'm just saying

1290
01:19:42,764 --> 01:19:45,990
I I'm not listening to that. I can't no. So,

1291
01:19:46,210 --> 01:19:49,650
yeah. And Ralph says, Yeah, you got to spend money some time to make

1292
01:19:49,650 --> 01:19:53,490
money. You do. Yeah. In almost all cases, you do. Yeah. Sometimes

1293
01:19:53,490 --> 01:19:57,135
you get lucky. Sometimes you do get lucky. But that's a pretty,

1294
01:19:57,135 --> 01:20:00,815
it's a pretty unusual circumstance. You know, you think of

1295
01:20:00,815 --> 01:20:04,630
like Rebecca Black. That's a, maybe a perfect example

1296
01:20:04,630 --> 01:20:08,230
of this. A Rebecca Black with Fridays. We're saying, What's that the name of the

1297
01:20:08,230 --> 01:20:11,050
song? Fridays, Fridays. I want to get down on Fridays, right?

1298
01:20:12,295 --> 01:20:15,815
It shouldn't have been popular. It, she didn't do

1299
01:20:15,815 --> 01:20:18,440
anything to make it popular. It just

1300
01:20:20,199 --> 01:20:23,719
did. It just did, right? And it, and it created memes and

1301
01:20:23,719 --> 01:20:27,545
genres of its own. And poor Rebecca, right, and a lot of can

1302
01:20:27,545 --> 01:20:31,385
we call her Becky? Poor Becky, in this case, right? That

1303
01:20:31,385 --> 01:20:35,200
happens, the odds, you might have better odds of winning

1304
01:20:35,200 --> 01:20:39,040
the lottery than those kinds of things happening. And I think that's a lot

1305
01:20:39,040 --> 01:20:42,845
of people are thinking, they take a lottery mentality. They're like, If I can

1306
01:20:42,845 --> 01:20:46,385
just get lucky enough to have this well,

1307
01:20:47,165 --> 01:20:50,619
maybe, but probably not. So the rest of

1308
01:20:50,619 --> 01:20:53,579
us just got to do a ton of practice and a ton of work and

1309
01:20:53,579 --> 01:20:57,114
make it and be faithful and answer your

1310
01:20:57,114 --> 01:21:00,875
listeners' emails and get out there and beat the street and do some, do some

1311
01:21:00,875 --> 01:21:04,610
things to promote yourself and buy some promotion if you can and do some

1312
01:21:04,610 --> 01:21:08,290
nice things for people. Like just, just, just

1313
01:21:08,290 --> 01:21:12,070
keep doing. Like just keep doing, keep doing stuff. And,

1314
01:21:12,449 --> 01:21:16,185
and, and maybe some of it will go most of the time, no. Listen,

1315
01:21:16,185 --> 01:21:19,385
every and I'm gonna make this stat up, and I should know the stat. But

1316
01:21:19,385 --> 01:21:23,110
I think for every 100 businesses that start, after 5

1317
01:21:23,110 --> 01:21:26,790
years, one of them is still in business. Something like that. It's, the

1318
01:21:26,790 --> 01:21:30,364
chat room will probably have the stat. It's pretty low. When you're starting a

1319
01:21:30,364 --> 01:21:33,585
podcast, you're starting a business. And chances are,

1320
01:21:34,445 --> 01:21:37,824
we listen, you can do a lot of podcasts for almost nothing. Businesses

1321
01:21:38,250 --> 01:21:41,469
take money so they fail. But you just,

1322
01:21:41,610 --> 01:21:45,289
yeah, yeah. Yeah. Craig says, It's great to be lucky, but it's a

1323
01:21:45,289 --> 01:21:48,844
mistake to count on it. Randy says Justin Bieber was found on

1324
01:21:48,844 --> 01:21:52,625
YouTube and now we have to suffer eternity. Yeah, it's

1325
01:21:52,685 --> 01:21:56,210
the Biebs. You can't I can't play even 10 seconds of a

1326
01:21:56,210 --> 01:21:59,190
song because this is on YouTube, right?

1327
01:22:00,449 --> 01:22:03,075
Yeah. You would not wanna do that. Yeah. I'm not gonna okay. Cause I found

1328
01:22:03,075 --> 01:22:06,515
Crossroads by, by and I'm like, listen. The

1329
01:22:06,515 --> 01:22:10,320
Backstreet Boys and NSYNC, those

1330
01:22:10,320 --> 01:22:13,699
were created, those were created bands

1331
01:22:14,400 --> 01:22:18,159
that had tons of money put behind

1332
01:22:18,159 --> 01:22:21,985
them and marketing to be popular. Right? And a very

1333
01:22:21,985 --> 01:22:25,365
target audience. Young girls, man.

1334
01:22:25,745 --> 01:22:29,060
No, no, right, right on. But, but,

1335
01:22:29,520 --> 01:22:33,040
but in sync didn't start for free. The Backstreet

1336
01:22:33,040 --> 01:22:36,594
Boys didn't start for free. They were manufactured

1337
01:22:37,614 --> 01:22:41,454
bands, right, that, that somebody in LA or

1338
01:22:41,454 --> 01:22:45,190
whatever said, Hey, let's put these 5 guys together. And then they

1339
01:22:45,190 --> 01:22:49,030
spent a ton of money in the early days to get them marketed, to

1340
01:22:49,030 --> 01:22:52,825
get them out there. And they were in and part of the system. That's

1341
01:22:52,825 --> 01:22:56,585
another way, you know, that we see some podcasts that are coming

1342
01:22:56,585 --> 01:23:00,185
out that way, where it's like, Hey, let's get a, let's get a person or

1343
01:23:00,185 --> 01:23:03,650
let's create something. Then we're going to put a ton of money behind marketing, and

1344
01:23:03,650 --> 01:23:06,949
they're gonna, they're gonna, we're gonna do all the things. By the way, those guys,

1345
01:23:07,329 --> 01:23:10,094
those 5 guys in both bands,

1346
01:23:11,035 --> 01:23:14,795
except for 1, have almost made no money. Like

1347
01:23:14,795 --> 01:23:18,570
they didn't Oh, from the band, probably. Yeah. They were on the wrong end

1348
01:23:18,570 --> 01:23:22,250
of the contract. Right? Yeah. You know, I think Timberlake is the

1349
01:23:22,250 --> 01:23:25,844
only one who really came out of that thing. Joe

1350
01:23:26,385 --> 01:23:30,065
Fatone or something, of course, he made money from Dancing with the Stars, and he's

1351
01:23:30,065 --> 01:23:33,610
done a few things on yeah. He's not he doesn't have the

1352
01:23:33,610 --> 01:23:36,830
mansion on the hill, but he's he's done some

1353
01:23:36,969 --> 01:23:40,785
stage acting, but I couldn't, you know, call me crazy, but I

1354
01:23:40,785 --> 01:23:44,385
can't name all the Backstreet Boys. One of them isn't Donnie Wahlberg of

1355
01:23:44,385 --> 01:23:48,225
Backstreet Boys. He went on to do acting in What? Blue? I

1356
01:23:48,225 --> 01:23:51,930
don't know. I don't know. There was a Wahlberg in one of those groups that

1357
01:23:51,930 --> 01:23:55,290
went on to do acting. So Yeah. Those good old

1358
01:23:55,290 --> 01:23:58,915
manufactured bands. But wasn't wasn't there some weren't

1359
01:23:58,915 --> 01:24:02,435
the Eagles kind of pulled together that way?

1360
01:24:02,435 --> 01:24:05,860
Right? They were Linda Ronstadt's backup band. Yeah.

1361
01:24:05,860 --> 01:24:09,540
Yeah. But all but all those guys, I think, weren't they kind of pulled together

1362
01:24:09,540 --> 01:24:12,980
for a couple years and then they hated each other? No. Yeah. I mean, they

1363
01:24:12,980 --> 01:24:16,515
brought in Joe Walsh after he was in the James

1364
01:24:16,515 --> 01:24:20,355
gang. And yeah. So it's a lot of

1365
01:24:20,355 --> 01:24:23,970
it is luck. You can't count on it like Craig says, but some of it's

1366
01:24:23,970 --> 01:24:27,810
luck. You don't wanna count. Some of it's money. Some of

1367
01:24:27,810 --> 01:24:31,330
it's money. Like, if you can't, if you don't have luck, you have to have

1368
01:24:31,330 --> 01:24:35,065
money. Yeah. To to, you know, to Yeah. There we go. Thank you,

1369
01:24:35,065 --> 01:24:38,605
Randy. Donnie Wahlberg was a new Kids on the Block. Kids on the Block.

1370
01:24:38,665 --> 01:24:42,460
And Marky Wahlberg, of course, went on to be an actor, but he

1371
01:24:42,460 --> 01:24:46,220
was the guy that was famous for his underwear. Right? He was good

1372
01:24:46,220 --> 01:24:49,660
vibrations was Marky Wahlberg. Marky Mark and the funky

1373
01:24:49,660 --> 01:24:52,805
bunch, if you remember. Man, this is dusting off some cobwebs.

1374
01:24:55,345 --> 01:24:58,385
I was actually in the funky bunch. I'm way in the back, but I didn't

1375
01:24:58,385 --> 01:25:02,120
make it into the video. We have descended into the depths

1376
01:25:02,120 --> 01:25:05,720
of the nineties. Yes. That's it. Hey, speaking of Justin

1377
01:25:05,720 --> 01:25:09,315
Timberlake, if you're on Netflix, do not watch the movie reptile.

1378
01:25:11,055 --> 01:25:14,655
I was like, oh, Justin Timberlake and Alicia Silverstone. I'm like, oh,

1379
01:25:14,655 --> 01:25:17,875
okay, absolutely waste of an hour and

1380
01:25:18,290 --> 01:25:21,090
whatever it was. It was and not that he was bad in it. It was

1381
01:25:21,090 --> 01:25:24,610
just like, I don't care. And and then it ended weird. And I was like,

1382
01:25:24,610 --> 01:25:27,975
oh, that's an hour and a half. I can't get back. So Yeah. Well there

1383
01:25:27,975 --> 01:25:31,655
you go. Jim, what's coming up on HomeGadget Geeks? Yeah. My

1384
01:25:31,655 --> 01:25:35,335
good buddy, Adam Hickman, joined me for for the week. We talked a little

1385
01:25:35,335 --> 01:25:39,030
bit about fitness, but from a, how can you do it without spending a

1386
01:25:39,030 --> 01:25:42,410
lot of money? Because, you know, gym memberships are expensive

1387
01:25:42,630 --> 01:25:46,405
and all that equipment, and Adam's got some great ideas, and they don't

1388
01:25:46,405 --> 01:25:50,245
necessarily cost a lot. And so we spend a little time talking about that. That

1389
01:25:50,245 --> 01:25:53,470
episode I just released this morning, that's out now on home gadgetgeeks.com.

1390
01:25:54,330 --> 01:25:57,850
Have to check it out. I know there's an app I have called 7. And

1391
01:25:57,850 --> 01:26:01,324
it's you're supposed to exercise for 7 minutes. And you're like, 7

1392
01:26:01,324 --> 01:26:04,925
minutes. And by 7 minutes, you're, like, I can't do anymore. Please don't make me

1393
01:26:04,925 --> 01:26:08,764
do another. Oh. Yeah. Exactly. Yeah. So that's

1394
01:26:08,764 --> 01:26:12,380
on the school of podcasting. We are talking about and this sounds

1395
01:26:12,380 --> 01:26:15,840
weird. What is a book that you've read more than once?

1396
01:26:16,140 --> 01:26:19,905
And if you wanna answer that, I will be getting those answers in about

1397
01:26:19,905 --> 01:26:22,784
2 hours. But if you go to ask the or if you go to school

1398
01:26:22,784 --> 01:26:26,545
of podcasting.com/question, and you might ask, Dave, why are we talking

1399
01:26:26,545 --> 01:26:30,280
about books on a show about podcasting? A, I'm assuming

1400
01:26:30,280 --> 01:26:33,800
my audience probably reads maybe the same types of books. It doesn't

1401
01:26:33,800 --> 01:26:37,574
mean a podcast book, but any book that you read. But I'm

1402
01:26:37,574 --> 01:26:41,255
also gonna learn, I think, a lot about my audience by this.

1403
01:26:41,255 --> 01:26:44,934
So, I mean, if I ever do a survey, I might wanna ask

1404
01:26:44,934 --> 01:26:48,530
what other podcast do you listen to Because those might be

1405
01:26:48,530 --> 01:26:52,050
networking opportunities. But, yeah, the the chat room has gone nuts

1406
01:26:52,050 --> 01:26:55,465
with Backstreet Boys trivia here, but And coconuts. And

1407
01:26:55,465 --> 01:26:59,304
coconuts. Yes. Thank you to the chat room. We'll see you next week with

1408
01:26:59,304 --> 01:27:02,150
another episode of Ask the Podcast Coach.