The Podcast IS the Mountain - Appreciating Podcasting's Opportunities

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Ask the podcast coach for June 15, 2024.

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Let's get ready to podcast.

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There it is. It's that music. It means it's Saturday morning.

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It's time for ask the podcast coach where you get your podcast questions

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answered live. I'm Dave Jackson from the school of

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podcasting.com, and joining me right over there, it's

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not Jim. No. It's everybody's favorite Scotsman, Danny

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Brown from dannypod.com. Danny, how's

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it going, buddy? All good, mate. I am super excited to be on this. I

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I imagine I'm gonna be gym light this morning. I don't have, like, the hair

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or anything, but I'll try my best. You'll I'm sure you'll be fine.

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Danny is the head of podcaster support over at captivate.fm,

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which I'm a fan of. And I've bumped into you a couple times at

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different conferences and such. And I was like, you know, there's a guy I'd like

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to hang out with more and that would be Danny Brown. So thanks for, what

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time is it over there? Well, you're in Canada. So you're not like in the

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UK. But what time what time zone are you in? I'm on

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Eastern. So currently 10:30 in the morning. Same as you. There you go. Not a

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problem. Excellent. Well, one of the things we do here, Jim usually

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does it. I don't even I have a whatever the I have a water bottle.

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I don't have a coffee mug, but, Jim likes to drink

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coffee. And so, that coffee pour, which would be this one,

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is brought to you by our good friend Mark over at podcastbranding.co.

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If you want to look good, look, they see you before they hear you. There's

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really only one place to go, and that is podcastbranding.co.

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He's done all of my artwork for all my shows. And the beautiful thing

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about Mark is he's going to sit down with you 1 on 1, which you're

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not going to get from somebody on Fiverr. And really, like, he

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wants to know about your show so that your artwork can match

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what your show is about. I mean, he's the marketing guy. You're not. And

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with Fiverr, you got to do the marketing part then have somebody hopefully design

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something that looks good, and that's just not the way it works with Mark. He's

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awesome. He's also a podcaster. So if you need any you don't have to

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explain what a podcast is. He'll design a website, he'll design a lead magnet,

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he'll design your logo. Again, if you want anything to look good,

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there's really only one place to go, and

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that is

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podcastbranding.co.

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We're like Joe Rogan, Danny. We do all the ads up front and then we

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can get out of the way. But we also want to thank Dan from based

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on a true story podcast.com. If you've ever like, I

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know for me, if you're in a theater and you're watching the trailers and it's

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all dark and it's a black screen and then white letters show up

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based on a true story. Well, Dan is the guy that goes, okay,

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based is not this is exactly fact. It's like it's

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based on a true story. And if you want to know how much liberty did

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they take with the story, what is one place to go based on a true

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story podcast.com? Dan will fill you in on he brings

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on experts and stuff. Like, I know I was checking out the one on

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Napoleon, and apparently the movie is not

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exactly what you might call accurate. But that's always the fun part

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when you're skipping centuries at a time. How do you squeeze all that stuff

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in? So with that, as always, if

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you have any questions, if you're watching live, you can throw them into the

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chat room or if you want to actually jump into the video, you can go

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to ask the podcast coach.com slash question.

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And so one of the things I wanted to start off with today

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that I thought was a kind of a got to think about that one

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a little bit was and I'm looking for it. I just had it.

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What is the end game? So this person asked this

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question. He says, example, in the 19 nineties,

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the goal of every comedian was to get a sitcom. So in this

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day and age, what is the end goal of podcasting? What is the ultimate

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mountaintop? I know we want to maximize plays and subscribers and

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sell merch and get brand deals and sponsorships. But like, what's

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next? What are we supposed to be striving towards? Don't get me wrong.

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Just podcasting is something I love doing. But if I want this path

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to be long term, I just try to see what I should be looking

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for on the horizon. And I, when I saw this, my

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gray hair, like, just grew because

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I remember being in, like when I was playing

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music, like we wanted to get our CD. We're like, we're going to record a

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CD, but where can we sell it? Because back then the internet was still kind

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of new and we couldn't get into Best Buy. We couldn't get it into local

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stores. We didn't have access to everyone. And so my answer

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to this guy was, you're kind of missing the boat here. Like, podcasting

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is the mountaintop. You're on the mountain going, where's the mountain? And I was like,

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if you think about it, like for me, and this is just me,

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but I talk about a subject that I love.

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I get to meet awesome people like Danny, who do the same

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things I do so we can geek out on that. I, in some

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cases, I use about 5 different monetization strategies, so I

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make a little bit of money along the way. I grow my circle of friends.

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I grow my influence. I've gotten a few jobs because of my podcast.

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I get more comfortable as a speaker. I've had times when people have

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just said, Jackson, can you get up and say something like

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literally just off the top of your head? And I'm much better at that. I

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am boosting my knowledge of making content now, and I think I'm

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better at that than I was, say, 19 years ago. And I mean, for me,

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I'm doing what I love. So for me, this is the end game.

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And I just read a book by the and people are going to go see

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talking about the guy from system of a down again. Yeah, it was actually an

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interesting book. But he said the real art isn't in

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the finished art piece, whatever it is. In our case, it's an MP 3

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file. He says the real art is in the creation, like the process you go

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through. So I don't know. I mean, I get what he says, like

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when you're a comedian on the tonight show or Jimmy Kimmel or,

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what is it? Graham Norton over in the I keep thinking in the your accent

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makes me think you're in the UK and you're not. You're just north. I'm just

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here to confuse you, Dave. My role in life.

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But I don't know. What are you what are your thoughts on this, Danny? Yeah.

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I think I just like to say, you always need to have a sort of

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a long term plan. I know, Ashley Hamer, the, over at the script, she

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mentions this all the time where you have to plan out what you want for

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your show. So you were on about last week's episode of life last

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week's stream. You're on about what happens when I get 5,000 downloads. You know,

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what next? And for me, it's it's like you say, podcasting is

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the end goal. It's what you do from there. So is it to boost

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your personal brand, your business? Is it to boost sales at

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company? Is it to boost awareness of a company? Is it to get you,

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you know, speaking on podcast shows like this, etcetera. So it's

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I feel that that question, I saw that on Reddit and I was waiting for

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you to jump in. Actually, I thought this is a question that Dave was gonna

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jump in on and lo and behold. Yeah. I think I saw that

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question. I thought that was a strange one because it does sort

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of ask the wrong question because you should already know what you want the

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podcast to do for you. And that's part of the goal. We start on it.

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If you're taking it serious over as a hobby podcast, it's entirely up to you

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what you do. It's fine. You love it. You know, full power to you. But

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if it's something that you want as a serious thing, you should already have all

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that stuff in mind as to what next when you reach go 123,

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etcetera. Yeah. That's, I know we all want more

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downloads, you know. Oh, I'm like and that's I put out a newsletter a

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couple weeks ago that said, okay, what happens when you get them? Like, what are

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you gonna do with that? You know, what is the end goal? And you kind

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of need to, we talked about this a couple weeks ago. Stephen Covey has a

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great book. It's an old book, but it's a good book called the 7 Habits

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of Highly Effective People. And he says, start with the end in mind

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so that you don't go 3 years in the wrong direction, you

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know, and they go, oh, I really wanted to, you know, position myself as an

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authority. I'm like, well, then maybe doing an interview show isn't the

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best way to, to go. And, we do

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have, if you have these, Danny's like, oh, great. I get to go to

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work. But look, I work for Lipson. Danny works for Captivate. I have no

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problem. We're just here as podcast people. So there's, you know, I love

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them both. But, Doctor says, one of my clients is on Captivate,

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and I love working with it. But can you talk about features that are

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underutilized that people might not know about? Yeah.

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I'll give you a couple of stuffs. I don't want us to become a captivate

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promo on your show, man. No. Yeah. I would

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Again, I'm fine with it. So go right ahead. I would say one of the

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most underused is dynamic show notes. They're awesome. You can create a template,

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a default template that loads every time you publish an episode. You've got

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dynamic blocks and short codes that you can change up. So if you've got a

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guest on that's regular and they're on a 100 episodes and they change their

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job to a new job, Dave, at Libsyn, anything like that.

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And you've got an old bio there. You can just go in and update the

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shortcode, and I'll change all the details on every single episode that shortcode

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added to. That's a great time saver from an episode planning point of view.

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And then probably the the attribution links, I would use that if you're

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promoting your podcast. We have a feature called attribution links. Basically, you can

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create nice simple short codes. You can use it either in your show notes

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or as an audio call to action. And we will track every time

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that's typed into a browser or click from the show notes. And it will give

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you a really good idea which promos are working, which isn't. Does the

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audio CTA work better than the show notes CTA, all that stuff? But we

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also an awesome playlist over on YouTube called live. Go to the live

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tab on our YouTube channel. And I did a bunch of,

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Captivate secret hack live streams last summer that shows you some

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of the the stuff that you might not know you can do there, but now

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you do. So that'd be a good place to start as well. The one that

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I thought was like, oh, this is cool is for a while I was doing

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a show about Akron, Ohio. And so I would go out and

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find stories and there's a chrome extension that you

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can add. And you basically, like, I'm going to use this in the

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future. So if I found a story someplace, I'd be like here,

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add this to I think it's the show planner or forget the actual term of

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it is, but you basically can say save this. And

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then later, as I'm making the show and I talked about those

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stories, I could easily put them into the show notes. And I was like, that

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was like, I was like somebody's using their noodle over there. That was

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really useful. So I know, every time I hear Mark talk about how they come

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up with features, he's like, we're either going to save you time or help you

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make some money. And I was like, that's pretty much the criteria that people are

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looking for. So, but, yeah, it's, if you haven't used

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it here, go to support the show.com/captivate. That's

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my Captivate affiliate, which they also have. And it's

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a fun it's a fun you guys doing some good stuff over there. I appreciate

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it. Not another question here from Ralph says,

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with many of us adding video output, do you use Captivate?

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Do you see Captivate adding a place where we can place your link for

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our YouTube or Rumble upcoming upcoming episode? It

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allows you to use your website. Well, you did. You guys just added something with

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YouTube. What how does that actually work? Because I see we're in an episode.

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You can add a link to your YouTube. So what happens when you do that?

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Yeah. So that's using the alternate enclosure tag, podcasting 2.0 tag.

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And, basically, if you got a YouTube video and you grab that link and you

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add it, when you're creating your episode, there's a link under the marketing section for

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your episode. You drop that link in there. That will appear if you use the

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Captivate website or the WordPress plugin sync. I believe it works now on the sync.

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We updated that. I think the video will appear embedded on your website

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for that episode, or it will appear on the player as a video option, and

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if you click that will show related videos from your channels. I think Ralph's

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asking about if you're scheduling it and I don't think currently I know we pushed

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a fix out yesterday that might address that. But currently, the the video has to

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be public, you know, to appear on the the site. But I think we're either

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pushed 1 out or pushing 1 out to support the scheduled link

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and preview, etcetera. It'd be cool to see if this would work. If I got

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the link for this video now and posted it to my episode page,

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it'd be cool to see if this would actually stream. I believe it would. Have

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to test that. Yeah. We'll have to play with that. But, yeah,

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and what would be interesting, I have to ask Brendan,

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because I know Ralph uses pod page and pod page has a thing where you

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can put a link to the video. And so

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it'd be interesting to see because I'm assuming does

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that we're getting so nerdy. I love this. The

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the YouTube link, does that actually end up in the feed then? Because you said

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it's part of the alternate enclosures. It does. Yeah. So the tag

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will be pushed through on each episode. It's got the video link and it'll

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say alternate enclosure tag is being used. So if you're using a podcast app like,

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Trufans, it's Sam on Yeah. Sam Teffy, Or I think Podcast Guru

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does it as well maybe. There's a few apps that support the alternate the alternate

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enclosure. So that will allow you, Tyler, choose from the video or the audio version,

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whatever you wanna play back on these particular apps. Yeah. So in theory,

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if the links there, you would think Brendan said the guy who's never done a

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bit of coding in his life, it should be easy to just pull that out

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of there. Pick it up. Put it in there. Yeah. Chris Stone from

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castahead.net. Big Captivate fan. Been using it for years

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and I love the consistent and valuable improvements. Yeah, it's good stuff and it's fun.

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Yeah. Yeah. Ralph says a Yeah. Ralph says it does not work with pod page,

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so I have to manually add it each day. Yeah, that's,

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I mean, they're going to be some things. It's hard to have

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every host work in a way. Now, you would think

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because RSS, they kind of should. But like I

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know, like pod page will like if you put

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a an SRT file in for your transcript, well,

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pod page will pull that file, which isn't made for people. The

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SRT file is made for apps. And so when you look at your

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transcript on pod page, you're like, Ugh, well, I just

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go. So I know now I download the SRT and then I download the

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actual, like, human reading the transcript.

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And the cool thing about pod page is if you wait, I don't know, 2

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minutes and refresh, once you've published and it's in your feed,

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it'll pick up that new episode, and then I just copy and paste it. So,

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yeah, it's just one of those things would be we would love to have everything

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just automated, but there's always gonna be a copy and paste probably in there

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somewhere occasionally. So, you know, it is what it is. Because

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it's RSS and a lot not a lot of I don't know if I am

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Brandon. I guess Brandon must have Brandon must support the podcast in 2.0 stuff

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because you got transcripts get pulled through. Yeah. He he's

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supporting a lot of stuff now. That's actually pretty cool. So and,

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yeah. Oh, here we go. He says, yeah, he says, pod page does pull in

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a YouTube playlist. Yeah. If you want to, you can have

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you put in your playlist and it will just make a post about

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videos so you can have a link on your Web site. So if people want

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to watch your YouTube stuff, doesn't put it into the episode. But, yeah, it's,

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and what's fun for me is I just have one YouTube channel, but I have

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multiple shows about

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On a pod page, we often send podcasters over there that need more than what

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the the free site offers. But it's obviously the one videos, the one, you know,

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reviews pages, etcetera. So, Yeah, I love what Banana is doing at

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PodPage. Yeah, Captivate actually has, for me because I know you

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make it really easy to integrate with email. So that's kind of cool

254
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because most of them, whether it's buzzsprout or Libsyn or whoever, usually

255
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the building one is a great place to listen and follow the show.

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And if you want to go above that, you know, that's,

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it's that's not really what it's designed for. But, yeah, they're all

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handy. And, and Ralph says, I want it all. Come

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on, man. And I want it now. There's a great Queen song that,

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ed x. Yeah. Yeah. The other thing I thought I would ask you about because

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I heard about it today was listening to, Pod News Weekly,

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and they're talking about this new Spotify video thing,

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which I have not played with yet. I've heard about it. And then they said,

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well, so and so played with it. And Danny Brown from Captivate was playing

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with it. And I said, oh, good. I'm going to ask Danny Brown from Captivate.

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So from what I understand well, I'll let you just tell it, then I'll ask

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questions. Yeah. So I mean, the Spotify supported

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video podcast for the longest time, but you had to host with Spotify

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for podcasters or have a host that supports video podcast. So now

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Blueberry supports that, I think. Does Lipson or Buzzsprout support video,

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I think? We do. Yeah. HotBean does. Buzzsprout

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doesn't. You guys, I think, don't at this point. We

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don't. No. So I think it's you main 3. Right? So blueberry, ellipsin, and pod

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bean are the big 3. Is it? Alright. Yeah. So I am obviously, you could

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push video out to, you know, YouTube. And I believe Spotify through the

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RSS feed as well. But for anybody that didn't host both Spotify,

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you couldn't push video to Spotify. And what the release there, it looks like a

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soft release. I know James spoke about it last summer, I believe he said, like,

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or even just at the end of the year, about 6 months ago, that Spotify

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now let anybody add video. But I think they've now actually released

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it to everybody. And I just found it by accident. I was actually logged in

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to Spotify for Podcasters to look at analytics for another video. I was

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meant to be doing that time, and a pop up said, hey, you can now

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add video and here's what we do. That's really easy to do. If you've got

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a YouTube video, or your own video that you upload to YouTube, when you're

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in your Spotify for podcasters dashboard. As a host as a podcaster

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that doesn't host with them, cause they call their hosting company the same thing, which

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is really confusing. But if you're a podcaster and you log in to pass

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Spotify for Podcasters, next to every episode, now you've got 3 little

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dots. You click that says upload video. So you can upload an MP 4

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video there. And then that will play back on Spotify.

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There are a couple of caveats. So And I know James and I'm sure you'll

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talk about it, Dave. I don't I don't want James to be very particular about

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this. Is the issue seems to be that when you do that, it

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essentially nukes the RSS audio for that episode because

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they'll default to the video option. And then, if you do

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have on your Spotify app, if you have it toggled to only play video,

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if your WiFi connected, that's the only time you play video. If you're not

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playing video, they'll use the audio from the video. So the analytics

300
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for that particular episode won't be pushed back to whoever you're host with. So that's

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a bit of a naughty move by Spotify, I think. Yeah. That's what I was

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00:18:20,675 --> 00:18:24,515
like, wait a minute. So Spotify way. Yeah. Well, they like to do

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things because, you know, well, we're gonna do this and it'll work in

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Spotify. And then you're like, yeah. But, like, what about

305
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other places and such? And were you at the pod show in

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London? I wasn't. No. I was at the podcast movement, which I made up

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when I caught up with you last year Yeah. In August in Danford, but I

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wasn't in London. No. Because I've heard about their booth.

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And then James said that they had this big open booth,

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but yet you would go in there and they're like, no. This is appointment only.

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And I was like, that sounds like somebody making fun of Spotify. Like,

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why would you do that? I'm a wall down then. Yeah. The other thing I

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always like to point out, and this is just me, so it's a survey of

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1. But it dawned on me, I looked at it, that I've had

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00:19:07,490 --> 00:19:10,915
13 episodes of Ask the Podcast Coach video on

316
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Spotify now for a year because I went down and looked at

317
00:19:14,995 --> 00:19:18,600
there was I don't know if it's in this screenshot, but it was something like

318
00:19:18,600 --> 00:19:22,200
a really decent title and it had absolutely you can see most of these have

319
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0 plays. And so as much as people like, oh, spot

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00:19:29,375 --> 00:19:33,120
absolutely horrible on Spotify and then others like podcast

321
00:19:33,360 --> 00:19:37,200
absolutely horrible on Spotify. And then others, like, Podcast Rodeo

322
00:19:37,200 --> 00:19:40,820
Show always has a decent Spotify kind of

323
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audience. But my other shows just don't. I don't know if that applied

324
00:19:45,345 --> 00:19:49,184
to more of a younger audience or something. Who knows? But,

325
00:19:49,184 --> 00:19:53,010
yeah, I just to me. So I saw that

326
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as okay. So let's say they've, you know, it's my ask the podcast coach. My

327
00:19:56,690 --> 00:20:00,485
audience is used to getting audio and then all of a

328
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sudden they don't get a choice for audio anymore. It's like, no, you're gonna get

329
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the video and if they have their podcast

330
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app set to download the episode, you know, I'm

331
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assuming it's then gonna download the video. I guess on Spot, no.

332
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Spotify doesn't because we're only talking about Spotify. I don't think Spotify has a

333
00:20:18,605 --> 00:20:22,390
download, like automatically download episodes feature. I

334
00:20:22,390 --> 00:20:26,070
think it does actually, mate. I think they changed that. I think so. Don't

335
00:20:26,070 --> 00:20:28,710
quote me. I think on the app, on your phone app anyway, and it may

336
00:20:28,710 --> 00:20:31,585
be Android. I'm on Android. I don't know if it's the same. On iOS, it

337
00:20:31,585 --> 00:20:35,025
might be different. I think on Android, you can have the option to download

338
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automatically, but you also have to toggle. So in your app settings,

339
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you have to toggle if you wanna watch video. And if you do, how you

340
00:20:41,770 --> 00:20:45,610
access it. So Oh, interesting. If it's only on Wi Fi, and then

341
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only download the if you don't wanna download the video version, only download

342
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the audio version. But the problem goes back to if they're pulling the audio from

343
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the video version, you're gonna be downloading the video audio. So it's still it's

344
00:20:56,920 --> 00:21:00,120
fine for the end user. They don't we are the listeners don't care how the

345
00:21:00,120 --> 00:21:03,875
content comes in. But for us podcasters, if we're trying to keep

346
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the analytics in one place as much as possible Yeah. Obviously, if you've got a

347
00:21:07,315 --> 00:21:11,155
big show on Spotify Spotify is not even my top time for for

348
00:21:11,155 --> 00:21:14,470
app listeners. So I I don't care. But I know of people who's got big

349
00:21:14,470 --> 00:21:18,230
audience on Spotify, and that's gonna start impacting what they see in their

350
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host site, then that's gonna be an issue, obviously. Yeah.

351
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And if you're doing anything, you know, if you're not

352
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doing a if you're selling ads and it's not per

353
00:21:28,955 --> 00:21:31,960
episode and you need to know your download numbers so you can know what to

354
00:21:31,960 --> 00:21:35,799
charge your advertiser, you just added another place to

355
00:21:35,799 --> 00:21:39,455
come check your stats. And I'm like, so that's where I

356
00:21:39,455 --> 00:21:43,215
know, Ralph was there in the chat room and he's on Rumble, he's

357
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on YouTube and he's on Captivate. And

358
00:21:46,990 --> 00:21:49,950
so we always have to kind of any time we talk about growth, we're like,

359
00:21:49,950 --> 00:21:53,794
well, we got to go look at all these places now because even if the

360
00:21:53,794 --> 00:21:57,554
audio isn't going up the way we want, what are these other places going? I

361
00:21:57,554 --> 00:22:01,380
think was Kevin Schmidlin from Grow the Show said

362
00:22:01,380 --> 00:22:04,820
that he was telling people, like, go look at your ex account and go look

363
00:22:04,820 --> 00:22:07,860
at threads and go look at all your social because a lot of times if

364
00:22:07,860 --> 00:22:11,575
we just look at, you know, the podcast, maybe the podcast

365
00:22:11,575 --> 00:22:15,255
is growing slow while your newsletter is, you know, taking off

366
00:22:15,255 --> 00:22:18,789
and going crazy. So, you never know. Exactly.

367
00:22:19,010 --> 00:22:22,130
And and we are I mean, as podcasters, we are kinda used to access in

368
00:22:22,130 --> 00:22:25,685
multiple areas for audience information. But a lot of the

369
00:22:25,685 --> 00:22:29,285
time, like you say, we might not be thinking, you know, to look at the

370
00:22:29,285 --> 00:22:32,905
newsletter, to look at the social audience and include that in your sponsor packages.

371
00:22:34,005 --> 00:22:37,510
Yeah. Absolutely. Well, the other thing while you're here,

372
00:22:37,889 --> 00:22:41,649
how many podcasts? This is so fun. I get to ask this to somebody

373
00:22:41,649 --> 00:22:45,445
else because I get this all the time. How many podcasts do you actually

374
00:22:45,445 --> 00:22:49,284
have right now? So as you go to the I don't do it now because

375
00:22:49,284 --> 00:22:51,365
I'll say we're in the live stream. But if you go to the link in

376
00:22:51,365 --> 00:22:54,930
my name there, that has all my current and past

377
00:22:54,930 --> 00:22:58,390
podcasts. So I've got podcasts of archive. They're still live, but I'm not

378
00:22:58,450 --> 00:23:02,035
updating them. So I think at the last current, I've probably got

379
00:23:02,115 --> 00:23:05,175
between 1015. I don't know.

380
00:23:05,795 --> 00:23:09,635
There you go. Yeah. So so

381
00:23:09,875 --> 00:23:13,580
Be active currently. Yeah. So it sounds like pod chat was something

382
00:23:13,580 --> 00:23:17,180
that came in and went. So how did you

383
00:23:17,180 --> 00:23:20,080
know? Yes. Time to do something else.

384
00:23:20,885 --> 00:23:24,085
Like, how would you Yeah. That's one of those questions I always get, like, how

385
00:23:24,085 --> 00:23:27,765
do you know when it's time to, you know, throw in the microphone on

386
00:23:27,765 --> 00:23:31,320
something? For me, it was lack of

387
00:23:31,320 --> 00:23:34,840
enjoyment, I think. I mean, I love the pod shop show. That was fun. It

388
00:23:34,840 --> 00:23:38,495
was it was like a sort of interview show bringing podcasters on talking about topics,

389
00:23:38,575 --> 00:23:42,015
specific topics in the industry. So, we we speak about

390
00:23:42,015 --> 00:23:45,315
diversity. You know? I had Alsiaz Gebaran from Lipson

391
00:23:45,590 --> 00:23:49,030
talking about diversity in podcast. And it was a great episode. So I really enjoyed

392
00:23:49,030 --> 00:23:52,490
the topics. But the enjoyment and putting it together and

393
00:23:53,625 --> 00:23:56,825
whether I was still enjoying it or whether I I felt I was now starting

394
00:23:56,825 --> 00:24:00,585
to run out of ideas and just post the episode or mail it and

395
00:24:00,585 --> 00:24:03,840
etcetera. I never want to get to that stage when I'm just mailing it in.

396
00:24:04,059 --> 00:24:07,900
So I just I sunset it and continued like, my main one

397
00:24:07,900 --> 00:24:11,025
that's been going for the longest now is the the 1 minute podcast tips one

398
00:24:11,025 --> 00:24:14,785
because that's simple. As the show title suggests, it's really

399
00:24:14,785 --> 00:24:18,159
short episodes, really easy to put together. So it's just it's mainly for

400
00:24:18,159 --> 00:24:22,000
enjoyment, mate, whether I still enjoy doing it or not. Yeah. Do

401
00:24:22,000 --> 00:24:25,059
you find it harder to do a shorter show?

402
00:24:26,605 --> 00:24:30,205
I don't. I think the hardest thing is maybe try and eat get topics to

403
00:24:30,205 --> 00:24:33,085
discuss. And I do a lot of what you do where you're on Reddit, and

404
00:24:33,085 --> 00:24:36,750
you'll find questions, you know, for for the show, for your own show, etcetera.

405
00:24:37,130 --> 00:24:40,250
So I'll try to look at Reddit or questions that have come into Captivate Support

406
00:24:40,250 --> 00:24:44,045
maybe, and do an episode around that. So that's that's the hardest thing I

407
00:24:44,045 --> 00:24:47,565
find for the really short one. Yeah. We got

408
00:24:47,565 --> 00:24:51,380
another question from the chat room. This is from Rich Graham.

409
00:24:51,460 --> 00:24:55,140
Rich Graham, by the way, thank you for the radar suggestion. Radars is

410
00:24:55,140 --> 00:24:58,660
tool if you want to have all your social media under kind of one

411
00:24:58,660 --> 00:25:01,804
umbrella. I saw that in the chat room. So thanks for that, Rich. But he

412
00:25:01,804 --> 00:25:05,485
says, do you guys have any podcasting newsletter hosting

413
00:25:05,485 --> 00:25:09,320
recommendations? And so for me,

414
00:25:09,320 --> 00:25:13,020
it's weird. I use substack just because I like to play with stuff

415
00:25:13,240 --> 00:25:16,985
and they do a lot of cross promotion to where I see

416
00:25:16,985 --> 00:25:20,525
more growth on that platform. But they're in a way,

417
00:25:21,065 --> 00:25:24,600
they're not like a they're not supposed to be a marketing

418
00:25:24,820 --> 00:25:28,100
kind of newsletter supposed to be. I don't know if you're supposed to sit back

419
00:25:28,100 --> 00:25:31,700
and pontificate about whatever it is your topic is, but I

420
00:25:31,700 --> 00:25:35,365
still throw in a couple of calls to action. I just started. I like

421
00:25:35,365 --> 00:25:38,985
MailerLite. If you're on a budget, all these have free stuff.

422
00:25:39,365 --> 00:25:42,985
And then I just started playing with ConvertKit again. I actually went in

423
00:25:43,200 --> 00:25:46,960
because I had gone through I moved everybody from ConvertKit. That's what I used

424
00:25:46,960 --> 00:25:50,800
to use to Substack. And then I started a new podcast,

425
00:25:50,800 --> 00:25:53,385
and I was like, well, I want to set it up so that when an

426
00:25:53,385 --> 00:25:57,225
episode goes out, it automatically sends out an email. And

427
00:25:57,225 --> 00:25:59,865
I was like, oh, you can do that in ConvertKit. And I was like, alright.

428
00:25:59,865 --> 00:26:03,590
So I basically wipe my ConvertKit clean because I was at the

429
00:26:03,590 --> 00:26:06,230
point where I had to pay for it. Then I was like, alright, I'm back

430
00:26:06,230 --> 00:26:09,510
to no no subscribers. And I put up a form like that. But do you

431
00:26:09,510 --> 00:26:12,155
have any, any particular favorites?

432
00:26:13,255 --> 00:26:16,135
I'm from similar to you. I use Substack. I don't really use it for the

433
00:26:16,135 --> 00:26:19,759
podcast as such. I find it a bit limited from a podcasting point of view.

434
00:26:19,759 --> 00:26:23,440
Only because the I find the OMBED supports limited. You can only really

435
00:26:23,440 --> 00:26:27,095
drop YouTube, Apple, or Spotify in there, which kinda

436
00:26:27,095 --> 00:26:29,255
limits it a little bit. But I love the like you said, I love the

437
00:26:29,255 --> 00:26:32,875
network and the community. I get a lot of new subscribers from recommendations

438
00:26:33,174 --> 00:26:36,879
from your newsletter, for example, Dave. And from Tony Do, who does the

439
00:26:36,960 --> 00:26:40,160
into the pod version of this last. So Yeah. I think the recommendation engine is

440
00:26:40,160 --> 00:26:43,875
really good. I do like Aweber from the point of view that

441
00:26:44,195 --> 00:26:46,595
I've not used it for a while, but they used to have and they probably

442
00:26:46,595 --> 00:26:50,435
still do that like a smart content option. So basically, it's a box you

443
00:26:50,435 --> 00:26:53,929
can drag across into your template. And that allows you to drop an RSS feed

444
00:26:53,929 --> 00:26:57,529
in there. And then, when you publish an episode, the smart

445
00:26:57,529 --> 00:27:01,070
content box will update with that. You can choose to embed it in your newsletter.

446
00:27:01,524 --> 00:27:05,284
And then any newsletter providers that support media

447
00:27:05,284 --> 00:27:08,965
playback, you can watch it or listen to it directly, you know, from your email

448
00:27:08,965 --> 00:27:12,790
inbox. That's a nice little feature for podcasters. Yeah. Aweber

449
00:27:12,790 --> 00:27:16,630
is well, any for me, anytime you're thinking of switching to

450
00:27:16,630 --> 00:27:20,230
a different service, and usually it's for money reasons or

451
00:27:20,230 --> 00:27:24,045
whatever, But make sure whatever bright, shiny thing

452
00:27:24,425 --> 00:27:27,805
that the other newsletter has, make sure you're gonna use it.

453
00:27:27,945 --> 00:27:31,520
Because I have moved I remember I moved from

454
00:27:31,520 --> 00:27:35,280
Aweber, which I'd had forever. And then I think I heard

455
00:27:35,280 --> 00:27:38,980
about ConvertKit on Pat Flynn show, and it just sounded so

456
00:27:39,154 --> 00:27:42,274
just darn sexy. I'm like, oh, I gotta go over there. And I made the

457
00:27:42,274 --> 00:27:46,115
world's worst mistake. I doubt because they would they would download your file as a

458
00:27:46,115 --> 00:27:49,600
zip file. So I had a bunch of different lists. I'm uploading them

459
00:27:49,600 --> 00:27:53,280
into to ConvertKit and everything was fine. And I

460
00:27:53,280 --> 00:27:57,025
downloaded my biggest list and then deleted my account. And

461
00:27:57,025 --> 00:28:00,785
they're like, hey, like when you delete your account, we're

462
00:28:00,785 --> 00:28:04,470
wiping off everything. And I was like, no, I know, because I'd already uploaded

463
00:28:04,470 --> 00:28:07,669
all my old list. I just I had this last big one that I just

464
00:28:07,669 --> 00:28:10,885
downloaded. And I was like, no, well, I'm leaving here. I will see you later.

465
00:28:11,045 --> 00:28:14,805
And the downloaded corrupted on the way down and I lost

466
00:28:14,805 --> 00:28:17,945
my biggest list. And I was like, so if you move,

467
00:28:18,990 --> 00:28:22,830
don't close the door on the old one until you see your email list in

468
00:28:22,830 --> 00:28:26,350
the new one. I was like, oh, I mean, it was like probably 12,000 people.

469
00:28:26,350 --> 00:28:30,135
I was like, oh, man. Yeah. It hurt. It was I'd been working on that

470
00:28:30,135 --> 00:28:33,895
thing, and I went back and I'm like, hey. And they're like, yeah. Remember that

471
00:28:33,895 --> 00:28:37,370
pop up that says we're going to delete this? And I'm like, there's no

472
00:28:37,370 --> 00:28:40,970
backup of a backup of and they're like, nope. That's kind of why that message

473
00:28:40,970 --> 00:28:43,950
is there, buddy. And I was like I know how to read the pop ups.

474
00:28:44,330 --> 00:28:48,135
Yeah. Jeff c says, I really love and recommend the feature

475
00:28:48,135 --> 00:28:51,735
they have on ConvertKit. Now, you can actually make money by

476
00:28:51,735 --> 00:28:55,230
recommending other newsletters. Here's something I did. I didn't

477
00:28:55,230 --> 00:28:58,610
know because I don't know about you, but like the actual

478
00:28:59,230 --> 00:29:02,765
search engine, Google, I'm finding less and

479
00:29:02,765 --> 00:29:05,985
less useful because the first

480
00:29:06,925 --> 00:29:10,700
60 to 70 percent of it is ads. And that's if they

481
00:29:10,700 --> 00:29:14,420
don't throw some sort of AI junk at the top of it. And a friend

482
00:29:14,420 --> 00:29:17,804
of mine said, Oh, I switched to Bing years ago. And he goes, I'm not

483
00:29:17,804 --> 00:29:20,924
going to retire on it, but they actually pay you to use Bing. They give

484
00:29:20,924 --> 00:29:24,605
you points and then you can cash in your points for an Amazon

485
00:29:24,605 --> 00:29:28,400
card. And I was like, I did not know that. So I've

486
00:29:28,400 --> 00:29:31,920
been using Bing and So that's your Bing. Well, it's funny

487
00:29:31,920 --> 00:29:35,575
because it actually looks like a search engine. Like, you type in

488
00:29:35,575 --> 00:29:39,415
stuff and it gives you links to websites. And I was like,

489
00:29:39,415 --> 00:29:43,210
yes, this is what I used to do because Google, it just

490
00:29:43,210 --> 00:29:46,830
seems like every day it's so bad. Know as well. Like, Chrome's

491
00:29:47,130 --> 00:29:50,645
really bloated. And, so, yeah, I will check that out. The the thing that put

492
00:29:50,645 --> 00:29:54,405
me off of a little bit about, Bing was and I may be thinking in

493
00:29:54,405 --> 00:29:58,010
the wrong one. I may be thinking the Edge, actually. That's Browser. Yeah.

494
00:29:58,170 --> 00:30:00,570
I was thinking there's one of them that uses a lot of AI stuff. I

495
00:30:00,570 --> 00:30:04,276
think it's Edge, maybe. But I'll check out Bing, because I'm tired

496
00:30:04,383 --> 00:30:07,695
I was like, you know, so tired of all the ads and the CRUD all

497
00:30:07,695 --> 00:30:11,215
above the fold on Google results now. Yeah.

498
00:30:11,215 --> 00:30:14,975
And the people also asked, Mike, can I just get my own

499
00:30:14,975 --> 00:30:18,799
results that, you know, I kind of because that's how Google won the search

500
00:30:18,799 --> 00:30:22,480
wars, man, back in the days of AltaVista in that they got you

501
00:30:22,480 --> 00:30:26,085
quick results and they were good? And now it's like, I

502
00:30:26,085 --> 00:30:29,925
can't find the results. And what I'm looking at is horrible. And it's

503
00:30:29,925 --> 00:30:33,110
like, so it's right now,

504
00:30:33,730 --> 00:30:37,490
I was trying to find a subject of doctors who

505
00:30:37,490 --> 00:30:41,190
are so men of science who also happen to be somewhat religious.

506
00:30:41,804 --> 00:30:44,525
And I just I'm coming up with a whole lot. And I mean, I found

507
00:30:44,525 --> 00:30:47,245
some stuff, but it took a while. And I was like, this is not how

508
00:30:47,245 --> 00:30:50,625
it used to be. So, Danny, are you much of an AppSumo

509
00:30:50,765 --> 00:30:54,570
guy? I'm I've used it. I've got final

510
00:30:54,570 --> 00:30:58,270
off, I I bought, I think, a tool called Optimly from AppSumo,

511
00:30:58,675 --> 00:31:02,455
which is a really cool, like, marketing tool that you can use for newsletters,

512
00:31:02,515 --> 00:31:06,115
podcasts, etcetera. I've used it in the past. I haven't used it a lot, to

513
00:31:06,115 --> 00:31:08,445
be honest. But, yeah, I know of Yeah. Yeah. Yeah. Yeah. I know of AppSumo.

514
00:31:08,445 --> 00:31:08,476
Yeah. Yeah. Yeah. Yeah. Because Doctor says, AppSumo days. So it was kind of like

515
00:31:08,476 --> 00:31:09,250
their, I don't know, Black Friday or whatever, you know, whatever insert that just

516
00:31:15,774 --> 00:31:19,075
ended. Did you pick up any because I have an AppSumo addiction.

517
00:31:19,615 --> 00:31:23,394
And the thing she said, I got PressRanger and BigVU.

518
00:31:23,455 --> 00:31:27,159
I think I got BigVU a while ago, which is a

519
00:31:27,159 --> 00:31:30,860
video editor. The thing that is kind of and

520
00:31:31,240 --> 00:31:35,065
I say this phrase a lot and honest, I swear it's true, but I'm not

521
00:31:35,065 --> 00:31:38,905
anti AI. But it just seems like everybody is

522
00:31:38,905 --> 00:31:42,665
leading with that. Like, here, it's this and this with a it's an AI

523
00:31:42,665 --> 00:31:46,310
tool that does this. And it's in the end, everything's looking

524
00:31:46,310 --> 00:31:50,070
like everything else. Like, okay, but what's, you know, I'm like, so every

525
00:31:50,070 --> 00:31:52,650
time I look at when I go over there, there's just nothing

526
00:31:53,745 --> 00:31:57,505
really, you know, that strikes my fancy. It's like, oh, it's gonna

527
00:31:57,505 --> 00:32:01,185
do this and transcribe and give you I'm like, yeah, I already got 10 of

528
00:32:01,185 --> 00:32:04,780
those. And, you know, I only use maybe 1, if any. So

529
00:32:04,780 --> 00:32:08,460
it's just it is what it is. But I actually speaking of

530
00:32:08,460 --> 00:32:12,205
AppSumo, if you go to your podcast website.com, I

531
00:32:12,205 --> 00:32:16,045
just did an episode on how things you should do before buying things on

532
00:32:16,045 --> 00:32:19,565
AppSumo because I haven't been burned a lot. That's the one thing I really like

533
00:32:19,565 --> 00:32:23,210
about it is the the fact that you do have a 30 day. I

534
00:32:23,210 --> 00:32:26,409
think it might even be 60 day. I think so. Yeah. So if you'd buy

535
00:32:26,409 --> 00:32:29,965
something that's I know I bought something, and I thought it did

536
00:32:29,965 --> 00:32:33,725
this. And within 10 minutes of using it, I was like,

537
00:32:33,725 --> 00:32:37,460
oh, this is not what I thought it was. And so I was

538
00:32:37,460 --> 00:32:40,820
like, ick. So and I just went and said, hey, you guys have the like,

539
00:32:40,820 --> 00:32:43,860
yep. And they're like, yeah, well, and it was it took them like, you know,

540
00:32:43,860 --> 00:32:46,355
the better part of a week to get it back to me. But in the

541
00:32:46,355 --> 00:32:49,254
end, I didn't have to pay for it. So Which is not Temu?

542
00:32:50,274 --> 00:32:53,810
Yeah. Temu. Yeah. That's well, what's

543
00:32:53,810 --> 00:32:57,650
interesting about that is I've I bought a pair of shoes.

544
00:32:57,650 --> 00:33:01,250
Like, I wouldn't buy shoes anywhere. I have to put them on my feet before

545
00:33:01,250 --> 00:33:04,675
I buy them. But I bought a pair of shoes and it was, they were

546
00:33:04,675 --> 00:33:08,435
not great, but it was like, well, it was, you know, $5, something like

547
00:33:08,435 --> 00:33:11,990
that. I was like, well, but I'm like, you know,

548
00:33:11,990 --> 00:33:15,830
lighting $5 here, lighting another $5 on fire after a while. And I've

549
00:33:15,830 --> 00:33:19,395
always heard that if you're buying any electronics from that particular

550
00:33:19,615 --> 00:33:23,455
website, like buyer beware, it's, it's not great. But I

551
00:33:23,455 --> 00:33:27,290
do want to say thanks to Ralph from Ask Ralph. He's making it

552
00:33:27,290 --> 00:33:30,410
rain over here. Thank you for the super chat. And I hit the wrong button.

553
00:33:30,410 --> 00:33:33,770
I hit the subscribe button. I want to make it rain like this. There we

554
00:33:33,770 --> 00:33:35,710
go. Thank you, Ralph. I appreciate that, buddy.

555
00:33:37,215 --> 00:33:40,975
So let me, head on. Tell you what. Let's. How are we doing on time?

556
00:33:40,975 --> 00:33:43,795
We're doing it's 11 o'clock. Let's do good. Let's get this out of the way.

557
00:33:44,210 --> 00:33:47,970
I want to say thank you to all of our awesome supporters. And Danny, that's

558
00:33:47,970 --> 00:33:51,665
right. You're gonna be here for the wheel of names. So that's great fun.

559
00:33:52,065 --> 00:33:55,825
Yeah. So the show is brought to you by the school of podcasting, where

560
00:33:55,825 --> 00:33:59,640
I offer step by step coaches, step by step coaches. Well, see if this was

561
00:33:59,640 --> 00:34:02,680
a real podcast, I would edit that out and do it again. But step by

562
00:34:02,680 --> 00:34:06,465
step, courses and of course, unlimited coaching and

563
00:34:06,465 --> 00:34:10,225
a really awesome community. If you want to check it out, use the coupon code

564
00:34:10,225 --> 00:34:14,065
coach. And speaking of, money back guarantees, that comes with a 30

565
00:34:14,065 --> 00:34:17,739
day money back guarantee. And also, this particular

566
00:34:18,120 --> 00:34:21,800
podcast runs on PodPage. If you want to try PodPage, it's super

567
00:34:21,800 --> 00:34:25,585
simple. That's my affiliate link. Go to try podpage.com. Or if you want

568
00:34:25,585 --> 00:34:29,344
to learn pod page, go to learn pod page.com. That's a free

569
00:34:29,344 --> 00:34:33,090
course. And right now we are running on Ecamm. If you want to check

570
00:34:33,090 --> 00:34:36,290
that out, you have to be on a Mac to use that. Just go to

571
00:34:36,290 --> 00:34:39,969
ask the podcast coach.com/ecamm, and ecamm is spelled with 2

572
00:34:39,969 --> 00:34:43,655
m's because, it's that good. And, Jim is out on special

573
00:34:43,655 --> 00:34:47,255
assignment, this week. He'll be talking about that next

574
00:34:47,255 --> 00:34:51,095
week. But, if you like, Jim Collison would just go over the average guy

575
00:34:51,095 --> 00:34:54,820
dot tv. And of course, if you want to check out more Danny Brown, just

576
00:34:54,820 --> 00:34:58,660
go to Danny Pod. Yeah. Dannypod.com. That's an easy one

577
00:34:58,660 --> 00:35:02,375
to remember. And, yes, it's time to find our featured

578
00:35:02,435 --> 00:35:05,655
supporter of the week. So, Danny, we go over to

579
00:35:06,195 --> 00:35:09,829
the will of names. And so these are people that have, on

580
00:35:09,829 --> 00:35:13,670
my Patreon have, provided $20 of support, and

581
00:35:13,670 --> 00:35:17,365
we really appreciate that. So who will it be? Will it be, will they

582
00:35:17,365 --> 00:35:20,805
go 2 in a row, the ladies from Keep the Flame Alive, or will it

583
00:35:20,805 --> 00:35:24,490
be AI Goes TO College, or will it be Ask Ralph podcast? We'll find out

584
00:35:24,570 --> 00:35:28,250
as we spin the wheel of names. And this

585
00:35:28,250 --> 00:35:31,950
week's awesome supporter is, it was almost Ralph.

586
00:35:32,185 --> 00:35:35,944
It is Shane Whaley from Radio GDR. If you're into

587
00:35:36,105 --> 00:35:39,920
I was free. This is where I'm a stupid American, and I don't

588
00:35:39,920 --> 00:35:42,740
know anything when it comes to especially countries.

589
00:35:43,440 --> 00:35:47,155
GDR is either East or West Germany, and it

590
00:35:47,155 --> 00:35:50,775
was the one that used to be like

591
00:35:50,915 --> 00:35:54,755
Nazis. So it's all about exploring that side of

592
00:35:54,755 --> 00:35:58,370
Germany. And I'm like, yeah, it's so if you're into German

593
00:35:58,510 --> 00:36:02,030
and Germany and culture and that whole 9 yards, Shane does an

594
00:36:02,030 --> 00:36:05,625
awesome job. And I'll put a link to that out in the show notes. But

595
00:36:05,625 --> 00:36:09,385
Shane, thank you so much. Shane, of course, from Tourpreneur. He's a

596
00:36:09,385 --> 00:36:13,020
seasoned podcast veteran. But thanks for your support. We do

597
00:36:13,020 --> 00:36:16,700
appreciate that. And if you if I get my mouse to

598
00:36:16,700 --> 00:36:20,434
work or my my seriously, there we

599
00:36:20,434 --> 00:36:24,035
go. If this podcast has saved you time, saved you money, saved you

600
00:36:24,035 --> 00:36:27,700
headaches, well, then, and it's helped you, you know, stay educated,

601
00:36:27,700 --> 00:36:31,080
then you too can be an awesome supporter by going to ask the podcast

602
00:36:31,140 --> 00:36:31,640
coach.com/awesome.

603
00:36:35,315 --> 00:36:38,275
And I did see one I wanted to bring up. I felt bad when I

604
00:36:38,275 --> 00:36:42,115
saw this. I was like, but it's just not the time,

605
00:36:42,115 --> 00:36:44,869
at least for me. I'd love to hear what your thoughts are. This guy said,

606
00:36:44,869 --> 00:36:48,630
look, I'm working 2 jobs and I want to start a podcast. And then

607
00:36:48,630 --> 00:36:52,404
he said, hi, all. I'm in not just debt. I'm in

608
00:36:52,404 --> 00:36:55,765
crushing debt right now due to some special

609
00:36:55,765 --> 00:36:59,385
circumstances. That stinks. I'm working 12 hours a day,

610
00:36:59,650 --> 00:37:02,789
7 days a week. That makes me tired just thinking about that.

611
00:37:03,490 --> 00:37:06,789
He says just as great buy. I have a great podcast

612
00:37:06,849 --> 00:37:10,204
idea and I want to start, recording. I have a

613
00:37:10,204 --> 00:37:14,045
computer. I have a decent mic. What software would you recommend and

614
00:37:14,045 --> 00:37:17,780
why? I don't have a lot of time for editing and obviously my

615
00:37:17,780 --> 00:37:21,540
funds are nearly non existent. Thanks for your time. And so

616
00:37:21,540 --> 00:37:25,015
I politely told the guy, go look, there's a difference between being poor

617
00:37:25,155 --> 00:37:28,935
and broke. And as someone who went through bankruptcy, I understand

618
00:37:28,995 --> 00:37:32,780
being broke. And I just said, I wouldn't do it at this time. I'm like,

619
00:37:32,780 --> 00:37:36,560
it's, you know, if you're really, you know,

620
00:37:37,340 --> 00:37:40,815
trying to make money quickly, I don't know if podcasting

621
00:37:40,955 --> 00:37:44,795
is the way to go. I know Captivate has you

622
00:37:44,795 --> 00:37:48,160
guys just added the feature. You like, you can have your own Patreon kind of

623
00:37:48,160 --> 00:37:51,940
now with Captivate, which is kind of cool. Have you seen a lot of people,

624
00:37:52,400 --> 00:37:56,215
you know, using that feature? We have. Yeah. We we obviously,

625
00:37:56,215 --> 00:37:59,415
we saw the stuff in the back end and it's been picked up really well.

626
00:37:59,415 --> 00:38:02,615
And some and people were using it really smart. Like, they're like doing free trials

627
00:38:02,615 --> 00:38:06,089
and, you know, the tie it to Apple subscriptions through

628
00:38:06,089 --> 00:38:09,770
delegated, delivered, and all that cool stuff. So you can send out to multiple policies.

629
00:38:09,770 --> 00:38:12,715
So, yeah, that's been good to watch that been picked up and how people are

630
00:38:12,795 --> 00:38:15,935
are using it. I use it myself. It's like super easy to use.

631
00:38:16,875 --> 00:38:20,235
Yeah, but I just, if somebody says, how long does it

632
00:38:20,235 --> 00:38:23,690
take to make money with a podcast? Do you have a

633
00:38:23,690 --> 00:38:27,450
standard answer? I don't because I think it oh, I hate

634
00:38:27,450 --> 00:38:30,914
saying it depends. But I think in this case, it depends.

635
00:38:31,375 --> 00:38:33,934
Because you can get you can make money out of the gate. You can have,

636
00:38:33,934 --> 00:38:37,760
like, a solid plan of a podcast that's very niche and hyperlocal. And

637
00:38:37,760 --> 00:38:41,200
you can talk to local businesses right from the start and say, hey, these are

638
00:38:41,200 --> 00:38:44,960
my target audience. It's gonna be we have a podcaster, Bob

639
00:38:44,960 --> 00:38:48,655
Williams over in Sarasota. And he does a podcast very

640
00:38:48,655 --> 00:38:52,495
much geared towards the the Sarasota community. So that's ultra niche,

641
00:38:52,495 --> 00:38:56,195
ultra local. And so he can monetize right away with local sponsors.

642
00:38:56,510 --> 00:38:59,950
Doesn't have to worry about ads. Doesn't have to worry about getting a 100,000 downloads

643
00:38:59,950 --> 00:39:03,710
or 20, 30, 40, 50,000 downloads per episode because he's got that

644
00:39:03,710 --> 00:39:07,515
hyperlocal sponsorship. So you can make it right out the game. People can just donate.

645
00:39:07,515 --> 00:39:11,035
They can, like, like Ralph just did now for $25 who can support a

646
00:39:11,035 --> 00:39:14,740
show out the gate for no other reason that they enjoy the content. I think

647
00:39:14,740 --> 00:39:18,420
if you're looking for ads, then, yeah, that's a long term game because

648
00:39:18,420 --> 00:39:22,040
you do need, sadly, the downloads and the audience for advertising.

649
00:39:22,335 --> 00:39:25,935
So you do need it then. So I think I'm sorry. I'm just going with

650
00:39:25,935 --> 00:39:29,455
the generic. It depends. Yeah. Well, the nice thing you

651
00:39:29,455 --> 00:39:33,200
mentioned the dynamic, show notes. You could

652
00:39:33,200 --> 00:39:36,960
have a local sponsor and when their ad runs in your

653
00:39:36,960 --> 00:39:40,720
show, their, you know, information will be in the

654
00:39:40,720 --> 00:39:44,484
show notes. And then if they bought, you know, 3 months worth of

655
00:39:44,484 --> 00:39:47,845
sponsorship and their sponsorship ends, you just swap out the

656
00:39:47,845 --> 00:39:51,500
ad and the new person is then shown in your show notes. So that's

657
00:39:51,500 --> 00:39:55,040
actually, the dynamic show notes is a really cool thing.

658
00:39:55,965 --> 00:39:58,705
Yeah. Randy says crushing debt and 2 jobs

659
00:40:00,285 --> 00:40:03,965
and hoping to make money. Just don't do a podcast. I said, yeah, I I

660
00:40:03,965 --> 00:40:07,400
it's not never do a podcast. I just wouldn't do it now. Not right now.

661
00:40:07,400 --> 00:40:11,020
Yeah. Because especially when you're in that situation

662
00:40:11,640 --> 00:40:15,285
and you're really just, counting every penny that

663
00:40:15,285 --> 00:40:18,005
if you have a family, and we don't know in this case, but if you

664
00:40:18,005 --> 00:40:21,845
have a family, they're stressed out too. And now would be the time to hang

665
00:40:21,845 --> 00:40:25,150
out with the family and I don't know, go to the library, do something for

666
00:40:25,150 --> 00:40:28,990
free and be better use of your time. So Well,

667
00:40:28,990 --> 00:40:32,725
I think as well, you he he alluded what he

668
00:40:32,725 --> 00:40:35,685
can do, and he said that he doesn't really have time to edit. So to

669
00:40:35,685 --> 00:40:38,799
me as well, that's gonna be not a red flag because you don't have to

670
00:40:38,799 --> 00:40:42,400
edit. I always recommend editing just to tighten your show up. I know some podcasters

671
00:40:42,400 --> 00:40:45,599
don't, and it still sound great. So you don't have to. But if he's trying

672
00:40:45,599 --> 00:40:49,345
to make money from the podcast to try get out of debt, and he's not

673
00:40:49,345 --> 00:40:52,705
editing, then the quality is probably not gonna be quite

674
00:40:52,705 --> 00:40:56,225
there, which might put people off. So if you're putting people off from the quality

675
00:40:56,225 --> 00:40:59,640
of the content, you're gonna struggle a bit to make money from it. So it's

676
00:40:59,880 --> 00:41:03,000
it seems like there's a lot going against them to launch a podcast at the

677
00:41:03,000 --> 00:41:06,675
minute. Yeah. It's just it's like you said, it's just

678
00:41:06,815 --> 00:41:10,335
not now, but, you know, not so much never do a podcast,

679
00:41:10,335 --> 00:41:13,940
but this may not be the time to do that. Plus, the other thing I

680
00:41:13,940 --> 00:41:16,520
find at least is if somebody's really,

681
00:41:17,940 --> 00:41:21,785
wanting to make money and they're on episode 4, you know, and

682
00:41:21,785 --> 00:41:25,625
it's it sounds like they're on episode 4, you know, they're kind of not very

683
00:41:25,625 --> 00:41:29,300
confident behind the mic and etcetera, etcetera. Well, that just adds

684
00:41:29,300 --> 00:41:32,760
more pressure because also, you're

685
00:41:33,140 --> 00:41:36,580
not very efficient at it, maybe, right? You're going through all the learning curves, so

686
00:41:36,580 --> 00:41:40,085
things are taking longer than you want and things of that nature. And

687
00:41:40,085 --> 00:41:43,845
so the added pressure of, you know, I'm trying to make money

688
00:41:43,845 --> 00:41:47,390
and I'm not that can just take your attitude and throw it right out the

689
00:41:47,390 --> 00:41:51,150
window. So, I know earlier we

690
00:41:51,150 --> 00:41:54,430
were talking about video. I should have brought this up then, but you had a

691
00:41:54,430 --> 00:41:58,245
post that you said, don't be the podcaster. When

692
00:41:58,245 --> 00:42:01,925
I read this, I'm like, oh, is that me? Don't be the podcaster who

693
00:42:01,925 --> 00:42:04,985
pooh poohs one format over the other. If you prefer audio,

694
00:42:05,350 --> 00:42:08,710
awesome. If you prefer video, that's just as sweet. But,

695
00:42:09,110 --> 00:42:12,550
we're all creators. We should be supporting each other, not putting each other

696
00:42:12,550 --> 00:42:16,185
down. That's enough people that will do wait. Oh, there's enough people

697
00:42:16,245 --> 00:42:19,925
that will do that with without us helping them. So can you give us

698
00:42:19,925 --> 00:42:23,680
example of that? Yeah. I mean, you see it. Like,

699
00:42:23,819 --> 00:42:27,660
when someone's I mean, I'm not an OG podcaster. I didn't

700
00:42:27,660 --> 00:42:31,494
start in 2,000, 2,001, 2002. And often

701
00:42:31,494 --> 00:42:35,255
you'll see some people some podcasters will say, well, if it's not

702
00:42:35,255 --> 00:42:39,030
got an RSS feed, it's not a podcast. If it's on YouTube, it's not a

703
00:42:39,030 --> 00:42:42,710
podcast. If it's x y zed, it's not a podcast. And you'll you'll see newer

704
00:42:42,710 --> 00:42:46,484
podcasters do just to say, well, what do you know? Blah blah blah. You your

705
00:42:46,484 --> 00:42:50,325
everyday, you know, all that kind of stuff. And I feel that there's

706
00:42:50,325 --> 00:42:54,080
so much opportunity out there anyway, regardless whether you

707
00:42:54,080 --> 00:42:57,760
do audio podcast. We'll get regardless whether you do YouTube. You're not in

708
00:42:57,760 --> 00:43:00,960
competition with each other. You might have the same show, the same topics, the same

709
00:43:00,960 --> 00:43:04,505
niche, but you're not really in competition because there's always gonna be an audience.

710
00:43:04,805 --> 00:43:08,485
Right? There's let's fragment sake, there's 4,000,000 podcast. But there's only about

711
00:43:08,485 --> 00:43:12,220
500 active 500,000, 500 active podcasts would

712
00:43:12,220 --> 00:43:15,900
be great. All the monies, all the listeners. There's a little bit

713
00:43:15,900 --> 00:43:19,520
of 500,000 active podcasts. So the the audience that you've gone up against

714
00:43:19,580 --> 00:43:23,325
is very small. And I feel that there's people that that

715
00:43:23,325 --> 00:43:26,445
think you're a nerd for pod being a podcaster. There's people that think you're an

716
00:43:26,445 --> 00:43:30,170
idiot. You're immature for still doing podcast when you're in your forties

717
00:43:30,170 --> 00:43:33,930
and fifties and upwards, etcetera. I feel that as creators, we

718
00:43:33,930 --> 00:43:36,970
know what it takes to create something and all the work that goes into it.

719
00:43:36,970 --> 00:43:40,155
And all the times you have to stay up late at night or give up

720
00:43:40,155 --> 00:43:43,835
weekends to edit, to record, to research and that. Why do we

721
00:43:43,835 --> 00:43:47,275
put people down because they choose to do a different format? And why is their

722
00:43:47,275 --> 00:43:51,010
format wrong compared to yours? So that's really where it came

723
00:43:51,010 --> 00:43:54,390
from. I think I may have heard, some people discuss it on our podcast

724
00:43:54,690 --> 00:43:57,665
episode. And it just stuck in my head. I thought, come on. This is like

725
00:43:57,665 --> 00:44:01,345
2024. We're still going through this. It's like the video game and the Star Wars

726
00:44:01,345 --> 00:44:05,185
fandoms. It's like I'm an OG Star Wars fan from back in 78 when

727
00:44:05,185 --> 00:44:08,180
it first came in at the cinema. Yeah. But I don't care if you like

728
00:44:08,180 --> 00:44:11,220
the new stuff and you prefer the old stuff or whatever it's. Enjoy what you

729
00:44:11,220 --> 00:44:14,440
enjoy and let everybody else enjoy what they enjoy. Yeah.

730
00:44:14,819 --> 00:44:18,355
Yep. I've just now I basically just explained where everything

731
00:44:18,355 --> 00:44:21,715
is. I try not to poo poo it. I'm like, okay. A video spot a

732
00:44:21,715 --> 00:44:25,155
video podcast on Spotify only goes to Spotify. A

733
00:44:25,155 --> 00:44:28,980
video podcast and I really want to put up quotation marks, but I won't. A

734
00:44:28,980 --> 00:44:32,819
video podcast on YouTube only goes to YouTube and YouTube music.

735
00:44:32,819 --> 00:44:36,555
And then if you have a video podcast on a host, well, that goes to

736
00:44:36,555 --> 00:44:40,235
about 15 different apps. So but, yeah, you brought up the, you know,

737
00:44:40,235 --> 00:44:43,770
however many active podcasts we have. I actually saw this from,

738
00:44:43,930 --> 00:44:47,550
Rob Walsh, his ex account. And, he somebody

739
00:44:47,850 --> 00:44:51,545
some business or whatever has this big giant banner, and it says we

740
00:44:51,545 --> 00:44:55,385
do this not because it's easy, but because we thought it would be

741
00:44:55,385 --> 00:44:58,830
easy. And I was like, you know, that's a lot of us because he said

742
00:44:58,830 --> 00:45:02,590
of the 2,600,000 podcast. So this might be an old tweet because we haven't

743
00:45:02,590 --> 00:45:06,265
had 2,600,000 podcasts in a while. But he just said over

744
00:45:06,325 --> 00:45:10,005
390,000 have released a new episode in the last 90 days. And

745
00:45:10,005 --> 00:45:13,525
of those have 10 or more episodes. So he goes, they're really

746
00:45:13,525 --> 00:45:17,100
only 1,100,000 that have never made it past 5 episodes.

747
00:45:17,320 --> 00:45:19,640
Do you guys I don't know if you ever look at that. Is that a

748
00:45:19,640 --> 00:45:23,195
stat that you see over Captivate as well? For people just boo out before they

749
00:45:23,195 --> 00:45:26,955
get to, you know, 10? We don't really, like,

750
00:45:26,955 --> 00:45:29,515
look at I mean, obviously, we'll look at the analytics in the back end and

751
00:45:29,515 --> 00:45:33,180
stuff. But we don't really look at the the because I I feel with with

752
00:45:33,180 --> 00:45:36,720
Captivate, we go after a very serious, a very specific type of podcaster.

753
00:45:37,099 --> 00:45:40,859
Mark, the the the co founder and CEO of Captivate, he's always saying

754
00:45:40,859 --> 00:45:44,625
that for Captivate, we only want to work with serious

755
00:45:44,925 --> 00:45:48,605
podcasters. And and serious can be, you know, what what you define as

756
00:45:48,605 --> 00:45:51,963
serious. Is it serious about growing your podcast, marketing, editing, record? Whatever you class as

757
00:45:51,963 --> 00:45:54,390
being a serious podcaster. So that's why we don't have a free plan, for example,

758
00:45:54,390 --> 00:45:55,130
because we

759
00:45:58,125 --> 00:46:01,964
feel we have a free plan. Nothing wrong with free podcasting. But you might

760
00:46:01,964 --> 00:46:05,805
not be quite as invested as if you're paying a podcast host, whatever their their

761
00:46:05,805 --> 00:46:09,060
plans are. So we have a very specific audience. So we tend to find because

762
00:46:09,060 --> 00:46:12,760
of that, they're more invested in trying to make it work and using the tools

763
00:46:12,900 --> 00:46:16,120
and the resources and educational stuff like like you've got Dave,

764
00:46:17,085 --> 00:46:20,845
to grow and to be better and become better. So we don't find

765
00:46:20,845 --> 00:46:24,550
as much pod feed maybe. But, yeah, we

766
00:46:24,550 --> 00:46:28,150
had an episode of the, then and around podcasting show that I I co host

767
00:46:28,150 --> 00:46:31,750
with Mark, and you've been on that. We had an episode talking about, the start

768
00:46:31,750 --> 00:46:34,775
that came out. And it might have been Robert. It might have been Kevin over

769
00:46:34,775 --> 00:46:37,734
at Buzzsprout possibly. Someone posted that the the average,

770
00:46:39,095 --> 00:46:42,750
episode land or the episodes now before someone quits is 7

771
00:46:42,750 --> 00:46:45,310
episodes. It used to be 6 or used to be 5. Yeah. It's now 7.

772
00:46:45,310 --> 00:46:48,244
So it's going up. So that's good. But we looked at why that happens. And

773
00:46:48,244 --> 00:46:51,145
a lot of it goes back to one of the things that we mentioned earlier.

774
00:46:51,365 --> 00:46:54,964
You're on about planning ahead. And that question, it got asked and read

775
00:46:54,964 --> 00:46:58,060
about, okay, I've done this. Now what? Well, you have to have an answer to

776
00:46:58,060 --> 00:47:01,820
that. Now what to get past that pod feed because otherwise, you're just gonna

777
00:47:01,820 --> 00:47:05,180
stop. So we don't really look at that information, but I guess we could probably

778
00:47:05,180 --> 00:47:08,935
look at it. Yeah. It's one of those things that, you know,

779
00:47:08,935 --> 00:47:12,455
some people just get into it for fun. And like you said, I always hear

780
00:47:12,455 --> 00:47:15,560
Mark say that we're for the serious podcaster and,

781
00:47:16,580 --> 00:47:20,420
I like that idea. I think I wasn't disheartened. I set up

782
00:47:20,420 --> 00:47:23,845
a new service called podcast hot seat and sent out to the

783
00:47:23,845 --> 00:47:27,684
newsletter, things like that. And I was like, this could really just do

784
00:47:27,684 --> 00:47:31,200
nothing because I'm not positive. People want

785
00:47:31,200 --> 00:47:34,800
feedback on their show. They say they want to grow their show. And I was

786
00:47:34,800 --> 00:47:37,760
like, I even had an episode where I explained 2 times where I just missed

787
00:47:37,760 --> 00:47:41,555
stuff on my own show that I just didn't see it because it's

788
00:47:41,555 --> 00:47:45,315
my show and I'm too close. And, so I opened up the

789
00:47:45,315 --> 00:47:48,930
doors, sent out a couple emails, promoted on a bunch of shows and got a

790
00:47:48,930 --> 00:47:52,310
whole lot of nothing. And I was like, well,

791
00:47:52,690 --> 00:47:56,265
alright. So I finally I was ecstatic. Last night, I had somebody sign up. But

792
00:47:56,265 --> 00:47:59,845
I was like, this might just be a case where a

793
00:48:00,105 --> 00:48:03,865
nobody knows what it was because there wasn't, you know, there's nobody to look at.

794
00:48:03,865 --> 00:48:07,569
It's like I remember the very first season. This is

795
00:48:07,569 --> 00:48:11,250
going back of The Real World on MTV. That first season was the

796
00:48:11,250 --> 00:48:14,714
best season because they had no idea what they were getting into. The 2nd

797
00:48:14,714 --> 00:48:17,755
season, everybody knew, oh, I'm going to get filmed and I have to watch what

798
00:48:17,755 --> 00:48:20,635
I say and this and that. So the fact I think that there wasn't one

799
00:48:20,635 --> 00:48:23,115
to look at and go, but what what is this guy going to do with

800
00:48:23,115 --> 00:48:26,867
my podcast when I give it to him? So I

801
00:48:26,867 --> 00:48:30,220
was Stephanie Graham, is who signed up last night. So I thought that was cool.

802
00:48:30,220 --> 00:48:33,945
So, yeah, coach Dave says barriers to entry are low and

803
00:48:33,945 --> 00:48:37,785
change is never ending. Yeah, that is true. With podcasting, I

804
00:48:37,785 --> 00:48:41,625
mean, we're talking about different technology today and Spotify.

805
00:48:41,625 --> 00:48:45,390
It's always, you know, trying to keep up with what's going on.

806
00:48:45,529 --> 00:48:49,049
And then Matthew Passi says, podcasts, don't need

807
00:48:49,049 --> 00:48:52,705
gatekeepers. It's, supported to be open to everyone in any

808
00:48:52,705 --> 00:48:56,065
format. Yeah. Absolutely. And then, to the guy that,

809
00:48:56,865 --> 00:49:00,460
had the 2 jobs, SP says, if you don't have time to promote,

810
00:49:00,920 --> 00:49:04,520
and market your show, that's it. Anytime somebody says, I had

811
00:49:04,520 --> 00:49:08,280
somebody, at the school podcasting this week, and they were going to start a second

812
00:49:08,280 --> 00:49:12,125
show. And I go, okay, first things first. If can you put

813
00:49:12,125 --> 00:49:15,644
the content you're doing in your 2nd show in your first show, does it fit?

814
00:49:15,644 --> 00:49:19,190
And they're like, not really. Because we have a show. It's about 10 minutes and

815
00:49:19,190 --> 00:49:21,510
this is going to be interviews and they're going to be long form. I'm like,

816
00:49:21,510 --> 00:49:24,650
okay. So just keep in mind, Ariel,

817
00:49:25,435 --> 00:49:29,195
listen, I was because she always says in Twitter, it's like this. Listen,

818
00:49:29,195 --> 00:49:32,900
but? Listen. Listen. Listen. Listen. Listen. Listen. Right? Yes. Yeah. But,

819
00:49:33,299 --> 00:49:37,059
she was on, you guys did the, one of the my favorite segments of

820
00:49:37,059 --> 00:49:40,475
your show is stupid things in podcasting. And I actually asked

821
00:49:40,475 --> 00:49:44,255
Mark, I go, can I play the last episode

822
00:49:44,315 --> 00:49:48,155
had a montage of stupid things in podcasting? I said,

823
00:49:48,155 --> 00:49:51,580
can I play that my show? Because my next show is about,

824
00:49:52,840 --> 00:49:56,600
sharing your attitude and your opinions. And one of

825
00:49:56,600 --> 00:50:00,335
them because I looked into YouTube and

826
00:50:00,335 --> 00:50:04,175
one of the formats that I just do not understand. And I was

827
00:50:04,175 --> 00:50:07,930
like, why is this popular? Are reaction videos. Yeah.

828
00:50:08,310 --> 00:50:11,830
Why do I need to watch you react to this

829
00:50:11,830 --> 00:50:15,655
music? How about I'll just go to Spotify and play that song and I'll

830
00:50:15,655 --> 00:50:19,275
react to it myself? I don't really need your reaction. And so

831
00:50:19,415 --> 00:50:22,775
a friend of mine kind of gave me a different slant on it. And I

832
00:50:22,775 --> 00:50:26,610
was like, okay. And so one of the things when I heard this

833
00:50:26,610 --> 00:50:30,450
from stupid things in, like everything everybody said, I

834
00:50:30,450 --> 00:50:34,055
agreed with. So I had my I think that's what reaction videos are. But

835
00:50:34,055 --> 00:50:37,515
Ariel said something about when you start a YouTube channel

836
00:50:37,895 --> 00:50:41,550
and you start this and you start that, it's funny, she goes, because

837
00:50:41,550 --> 00:50:45,310
you're using YouTube to market the audio version. She

838
00:50:45,310 --> 00:50:48,670
goes, but then you forget you have to market the

839
00:50:48,670 --> 00:50:52,515
YouTube so it will then market like every time you add something

840
00:50:52,515 --> 00:50:56,115
new, how are you going to make YouTube grow? Because the YouTube thing is supposed

841
00:50:56,115 --> 00:50:59,830
to be the thing that makes the audio grow. And I thought that

842
00:50:59,830 --> 00:51:02,730
was great. Just a way of that. So you'll be hearing,

843
00:51:03,750 --> 00:51:07,430
well, I guess you won't be hearing you. You'll be hearing about you and Mark

844
00:51:07,430 --> 00:51:10,915
in that show, on that. Do you want That was a good

845
00:51:10,915 --> 00:51:14,755
collection. I enjoyed that right now. Yeah. Everyone that came up was like, yes.

846
00:51:14,755 --> 00:51:18,559
And then looks like, yes. So that's what reaction

847
00:51:18,559 --> 00:51:22,160
videos do. They make you go, yeah, this is why I listen to this show.

848
00:51:22,160 --> 00:51:25,915
I had one time trying to remember what I ranted about.

849
00:51:27,415 --> 00:51:31,150
Oh, oh, people saying that

850
00:51:31,150 --> 00:51:34,910
it's, it's too hard. And we'll talk about

851
00:51:34,910 --> 00:51:38,210
this in a second about downloads. But they were saying it's too hard

852
00:51:38,635 --> 00:51:42,395
for buyers to to, you know, the people that are selling ads,

853
00:51:42,395 --> 00:51:45,595
it's too hard to sell to the buyers and blah, blah, blah. And I did

854
00:51:45,595 --> 00:51:49,130
this what I call a power rant. I'm like, do your job. I

855
00:51:49,130 --> 00:51:52,890
go when we went from newspaper to fax machines and there used to be

856
00:51:52,890 --> 00:51:56,415
ads on faxes. And when we went to email and all these other

857
00:51:56,415 --> 00:52:00,175
places, we switched to doing technology. You had to learn how

858
00:52:00,175 --> 00:52:03,235
to sell to that. And I'm always confused because

859
00:52:03,790 --> 00:52:06,609
on one hand, I will hear that podcasts

860
00:52:07,390 --> 00:52:11,230
are like one of the top, if not the top form of advertising. Like it

861
00:52:11,230 --> 00:52:14,545
outperforms everything. And I'm like, okay, if that's true,

862
00:52:15,085 --> 00:52:18,924
how in the world is it hard to sell advertising on a podcast? Because

863
00:52:18,924 --> 00:52:22,650
that's right there. Hey, Mr. Businessperson, do you advertise

864
00:52:22,650 --> 00:52:26,089
on radio? Yeah, we do a little. What about newspapers? Yeah, we used to. Okay,

865
00:52:26,089 --> 00:52:29,915
well, guess what? This outperforms all it like. How is it hard? And so

866
00:52:29,915 --> 00:52:33,635
I did this giant rant and somebody I saw

867
00:52:33,635 --> 00:52:36,515
them and it must have been right before I went to Podfest or something. And

868
00:52:36,515 --> 00:52:39,390
I saw somebody in the hall and they're like, dude, I loved your episode. And

869
00:52:39,390 --> 00:52:42,990
I go, really? I was kind of it wasn't my typical thing. They're like, and

870
00:52:42,990 --> 00:52:46,750
they said, no, it's that you're that's the reason why

871
00:52:46,750 --> 00:52:49,135
I follow you. I want a guy with that kind of passion

872
00:52:58,870 --> 00:53:02,470
Yeah. Oh, here we go. We have somebody, daily sports history. I work 2

873
00:53:02,470 --> 00:53:04,810
jobs and not a lot of time,

874
00:53:06,335 --> 00:53:10,174
but, but I started the podcast to have something I enjoy

875
00:53:10,174 --> 00:53:13,295
working on every day. That's the other thing I think I put on Reddit. I

876
00:53:13,295 --> 00:53:17,140
said, now if you need something to mentally get

877
00:53:17,140 --> 00:53:20,900
away from the fact that you're up to your armpits

878
00:53:20,900 --> 00:53:24,745
in debt, I go, a podcast is a great for me. Sometimes I call the

879
00:53:24,745 --> 00:53:28,425
best $7 therapy there is, you know, sign up somewhere and and do

880
00:53:28,425 --> 00:53:31,945
that. So it's, it can actually be something that you do to

881
00:53:31,945 --> 00:53:35,560
escape the world. That's awesome. Yeah. Matthew says, if you

882
00:53:35,560 --> 00:53:39,400
love daily sports history, then, you know, keep going and

883
00:53:39,400 --> 00:53:43,194
people will find it. I saw people fail when it was a chore

884
00:53:43,194 --> 00:53:46,395
versus a passion. Yeah. If you don't like doing the show. Well, exactly what Danny

885
00:53:46,395 --> 00:53:50,150
said earlier. When did he stop? When he didn't enjoy doing it anymore. He was

886
00:53:50,150 --> 00:53:53,990
like, okay, I don't like doing this. I'm not going to do it. So it's

887
00:53:53,990 --> 00:53:57,815
pretty easy that way. Alright, let's move on. Do you have, do

888
00:53:57,815 --> 00:54:01,435
you love when people obsess over things that they don't need to obsess over?

889
00:54:01,734 --> 00:54:04,900
Isn't that always fun? I understand it. I I do. I used to make my

890
00:54:04,900 --> 00:54:08,440
first live podcast and I'd be in my analytics every day, every hour,

891
00:54:08,820 --> 00:54:12,424
refresh, and then crying. So I know I get it. But I don't

892
00:54:12,545 --> 00:54:16,385
I also feel that life's too short. I feel that as you get older, you

893
00:54:16,385 --> 00:54:19,800
know, you start to realize that more. So those things that are a bit more

894
00:54:19,800 --> 00:54:22,620
meaningful than refreshing your download screen.

895
00:54:24,040 --> 00:54:27,815
Again and again. Yeah. I saw this one and I just thought, but, a

896
00:54:27,815 --> 00:54:31,195
person says I ran a podcast for several years on Shout Engine.

897
00:54:31,415 --> 00:54:35,095
Nearly 200 episodes were recorded. And this again is another

898
00:54:35,095 --> 00:54:38,640
free media host that went out of business. Ben lost them,

899
00:54:38,960 --> 00:54:42,480
when the service site stopped. Finding out later, there were no

900
00:54:42,480 --> 00:54:46,135
backups. He said I was really distraught, but eventually made a

901
00:54:46,135 --> 00:54:49,595
new podcast on Spotify. So he went from one free media host to another.

902
00:54:50,214 --> 00:54:53,580
But as of this week, he says, I was given a miracle by a fellow

903
00:54:53,580 --> 00:54:57,280
Redditor who managed. He basically pointed him to the way back machine

904
00:54:57,980 --> 00:55:01,775
and, was able to get his old download. So his question was, I

905
00:55:01,775 --> 00:55:05,615
could just meticulously insert them into my existing podcast, hiding them

906
00:55:05,615 --> 00:55:09,295
as lost episodes, but I think that would clutter up the current content

907
00:55:09,295 --> 00:55:12,200
too much. I was also can see and that's the one thing I need to

908
00:55:12,200 --> 00:55:15,800
see here, my existing podcast. So I guess I'm

909
00:55:15,800 --> 00:55:19,635
guessing this is a new podcast. Maybe that's it. I thought it was the same

910
00:55:19,635 --> 00:55:23,015
podcast. I thought he just moved and kept going. But,

911
00:55:23,395 --> 00:55:26,960
he said, I'm just looking for advice on how I should go doing this.

912
00:55:26,960 --> 00:55:30,720
Incidentally, I would also like advice on the best way to keep backups on

913
00:55:30,720 --> 00:55:34,375
these episodes so this never happens again. They're sitting on an external

914
00:55:34,375 --> 00:55:37,974
hard drive right now, but I feel better if they're uploaded somewhere

915
00:55:37,974 --> 00:55:41,654
for prosperity. So I was thinking he had just kept the show

916
00:55:41,654 --> 00:55:45,380
going like, okay, shout engine shut down a show. He started up the

917
00:55:45,380 --> 00:55:49,060
same episode and now he's kind of like, how do I put in the back

918
00:55:49,060 --> 00:55:52,484
episodes? That may not be the case. Not that I read this for the 3rd

919
00:55:52,484 --> 00:55:56,085
time, because if it's the same show, you can upload stuff and

920
00:55:56,085 --> 00:55:59,845
backdate it. And Yeah, exactly. Just getting your episode edited screen, you

921
00:55:59,845 --> 00:56:03,690
put the data as January 2, 2019. Yeah. That's the

922
00:56:03,690 --> 00:56:06,970
plan. So if that's the case, that's one where I was like, I think you're

923
00:56:06,970 --> 00:56:10,615
over overthinking this a bit. That I go, what am I gonna do with these?

924
00:56:10,615 --> 00:56:14,375
And because most apps, I don't know that there are any

925
00:56:14,375 --> 00:56:18,140
more set up to download all. I I think that might be a button in

926
00:56:18,140 --> 00:56:21,420
some apps that you can click, which we love those. You get a giant spike

927
00:56:21,420 --> 00:56:24,925
if you've got hundreds of downloads, but I don't think most of them, if you

928
00:56:24,925 --> 00:56:28,525
upload them and backdate them, I don't think they'll download them. They're usually looking for

929
00:56:28,525 --> 00:56:32,204
the latest one, not the the very first one. So that would be

930
00:56:32,204 --> 00:56:35,740
that. But, as for a hard drive or for backing

931
00:56:35,740 --> 00:56:38,880
up, this is where I have.

932
00:56:39,420 --> 00:56:42,845
I always keep a copy on my hard drive. So that's

933
00:56:42,845 --> 00:56:46,225
one. And I know like Hindenburg has a feature

934
00:56:46,365 --> 00:56:50,045
that you can directly publish to certain host. I think

935
00:56:50,045 --> 00:56:53,869
captivates in that list. Yeah. And then but my always worry about that

936
00:56:53,869 --> 00:56:57,710
is then you don't have a local copy. Now granted you have a copy

937
00:56:57,710 --> 00:57:01,375
in the cloud on whoever your host is, but the a true backup

938
00:57:01,375 --> 00:57:05,135
is when you have one somewhere off-site. Because I

939
00:57:05,135 --> 00:57:08,015
know some people like, well, I've got it on my hard drive, but I also

940
00:57:08,015 --> 00:57:11,710
have a second copy on an external hard drive and I'm like, and when your

941
00:57:11,710 --> 00:57:15,470
apartment catches on fire, you lose 2 copies of your files. So you

942
00:57:15,470 --> 00:57:19,065
need to have one somewhere off-site. Do you have any kind of where do you

943
00:57:19,065 --> 00:57:22,825
back up your stuff? Yeah. So I'm similar to you. I'll have the

944
00:57:22,825 --> 00:57:25,465
external hard drive and it's portable so I can pick it up. I mean, obviously,

945
00:57:25,465 --> 00:57:28,740
I'm not gonna be rushing around trying to find my portable hard drive when there's

946
00:57:28,740 --> 00:57:32,260
a fire in the house. That's it goes back to that thing about, okay, what's

947
00:57:32,260 --> 00:57:34,660
important in life? Are you gonna be checking your downloads or getting out of the

948
00:57:34,660 --> 00:57:37,765
house that's on fire? Well, give me a minute. We've got a new listener. But

949
00:57:37,845 --> 00:57:41,685
yeah. I've got a portable hard drive. I also use Icloud and Google

950
00:57:41,685 --> 00:57:45,340
Drive to just give a couple of options. In case to your point, does one

951
00:57:45,340 --> 00:57:48,780
go away? Does one corrupt? Does one crash? Hopefully, I've still got

952
00:57:48,780 --> 00:57:51,895
elsewhere that I can get. And then, obviously, you've got your media host whoever you're

953
00:57:51,895 --> 00:57:54,235
hosting with, as long as they are around.

954
00:57:55,655 --> 00:57:59,330
Yeah. Absolutely. And then, Ray, over at Around the Layout

955
00:57:59,730 --> 00:58:03,490
podcast. If you're into model trains, that's a really cool show. He

956
00:58:03,490 --> 00:58:07,030
goes overthinking it like me with my new outro. Yeah. It's,

957
00:58:07,505 --> 00:58:11,345
you know, throw it on the wall. It usually isn't that, Larry says if

958
00:58:11,345 --> 00:58:15,025
my apartment catches on fire, my podcast is the

959
00:58:15,025 --> 00:58:18,860
last thing in my. Yeah. I might grab a photo album. That is something

960
00:58:18,860 --> 00:58:21,980
I don't know about you. I have lots of photo albums and about, I don't

961
00:58:21,980 --> 00:58:25,234
know, 4 or 5 times a year I go, you know, I need to scan

962
00:58:25,234 --> 00:58:28,934
all those and digitize them. And, yeah, still not happening,

963
00:58:29,555 --> 00:58:33,240
because that would be if those are gone, there's no backups of those anywhere.

964
00:58:33,320 --> 00:58:36,700
So that would be something. But on the other hand, if my life's at stake,

965
00:58:36,920 --> 00:58:40,200
you know what? Sorry. And I don't need pictures of me from the 6th grade

966
00:58:40,200 --> 00:58:43,775
or what or whatever. Yeah. But you do need I know for me, I

967
00:58:43,775 --> 00:58:47,455
have my online backup because I'm there's tons of these places. There's

968
00:58:47,455 --> 00:58:51,280
Dropbox and things like that. But there's a service called

969
00:58:51,280 --> 00:58:54,960
Backblaze and they have, which I use for backing up

970
00:58:54,960 --> 00:58:58,400
just my hard drive in general, but then they have a second kind of

971
00:58:58,400 --> 00:59:01,964
service and it's made for exactly what I want. Like, I

972
00:59:01,964 --> 00:59:05,265
really don't plan on ever touching these files again,

973
00:59:05,565 --> 00:59:09,089
but I want them someplace and it's super cheap,

974
00:59:09,390 --> 00:59:11,869
but then they charge you a little more if you download them. And I'm like,

975
00:59:11,869 --> 00:59:15,630
well, I plan on never downloading these again. So, but it is

976
00:59:15,630 --> 00:59:19,395
when it's part of my my process. Once the file's done

977
00:59:19,615 --> 00:59:22,575
and everything's there and show notes and all that, I will go in and you

978
00:59:22,575 --> 00:59:26,220
have to FTP it in. So it's not the they might have a web based

979
00:59:26,220 --> 00:59:29,900
interface, but I basically fire up Cyber Duck and upload the files. And at that

980
00:59:29,900 --> 00:59:33,660
point, we're on to the next episode. So it's

981
00:59:33,660 --> 00:59:37,435
it. Coach Dave here is talking about

982
00:59:37,575 --> 00:59:41,335
podcasting as a business. He says as a business model can be

983
00:59:41,335 --> 00:59:45,050
described as high churn market or low barrier, high

984
00:59:45,050 --> 00:59:48,810
competitive industry. It works when it's adjunct to something

985
00:59:48,810 --> 00:59:52,190
else, but not as a standalone business. So

986
00:59:52,704 --> 00:59:56,325
I could see. Yeah, I would say that at times, podcasting

987
00:59:56,464 --> 00:59:59,925
is kind of high churn depending again on and again,

988
01:00:00,865 --> 01:00:04,520
it depends, right? Why you're doing it, things like that. Doctor

989
01:00:04,520 --> 01:00:08,359
says, I just digitized all my scrapbooks with my mom, my dad, my grandma,

990
01:00:08,359 --> 01:00:12,085
and everyone else. I just took an evening while watching TV and scanned

991
01:00:12,085 --> 01:00:15,765
every photo. Yeah. I have. Yeah. I have your typical printer slash

992
01:00:15,765 --> 01:00:19,420
scanner slash microwave slash toaster thing in the

993
01:00:19,420 --> 01:00:22,940
corner and I could scan quite a few at a time.

994
01:00:22,940 --> 01:00:26,595
So, Ralph has another question. He says, I'm

995
01:00:26,595 --> 01:00:29,734
looking for someone to improve or create a better intro

996
01:00:30,194 --> 01:00:33,920
slash outro video for my video show. I did something in

997
01:00:33,920 --> 01:00:37,440
canva, but it looks very amateur. I would point you at

998
01:00:37,440 --> 01:00:41,175
castahead.net. Chris Stone is a good video guy,

999
01:00:41,175 --> 01:00:44,475
but I also realized that most of the video stuff I watch

1000
01:00:45,415 --> 01:00:49,095
the, like, think I think it's Think

1001
01:00:49,095 --> 01:00:52,660
Media because I always think it says Tink and it's Think.

1002
01:00:52,960 --> 01:00:56,420
But these are. Yeah. Yeah. These are YouTube guys and

1003
01:00:56,800 --> 01:01:00,165
their actual intro is their logo

1004
01:01:00,465 --> 01:01:03,905
and somebody going, just press record. That's it. Like, it's

1005
01:01:03,905 --> 01:01:07,585
literally like today something going to catch your attention, blah,

1006
01:01:07,585 --> 01:01:11,410
blah, blah. Just press record. And then they're into the content. And

1007
01:01:11,410 --> 01:01:14,789
there was a video I watched and the guy called it STV,

1008
01:01:15,145 --> 01:01:18,685
and he said it stood for seconds to value. And so

1009
01:01:19,385 --> 01:01:22,985
my now when I do YouTube videos, if I have any intro, it's

1010
01:01:22,985 --> 01:01:26,720
just my stupid. Well, they're not stupid, but I have my little lady saying the

1011
01:01:26,720 --> 01:01:30,480
school of podcasting with Dave Jackson, and then I get right to the content. So

1012
01:01:30,480 --> 01:01:34,035
it's this is where it gets kind of tough when you have,

1013
01:01:35,135 --> 01:01:38,415
like I'm doing a video podcast, you have to kind of figure out, am I

1014
01:01:38,415 --> 01:01:42,120
doing video or audio first? And if you're doing video first,

1015
01:01:42,120 --> 01:01:45,960
like, if you wanted to, like, okay, this is gonna be audio, but I'm

1016
01:01:45,960 --> 01:01:49,625
doing video. Well, audio podcasts, like Danny

1017
01:01:49,625 --> 01:01:53,085
on, In and Around Podcast, you guys have this awesome jingle.

1018
01:01:53,465 --> 01:01:56,525
And so you need that. It kind of explains what the show's about,

1019
01:01:57,099 --> 01:02:00,380
who's it for, and then you guys come in and you explain what we're talking

1020
01:02:00,380 --> 01:02:03,900
about. So you're right to the content, but you have that if you're new to

1021
01:02:03,900 --> 01:02:07,725
the show part, which we still need in audio, but you don't want that

1022
01:02:07,725 --> 01:02:11,245
in video. They don't want your jingle and all that. They're like, you have a

1023
01:02:11,245 --> 01:02:14,765
title there that says how to turn dog poop into

1024
01:02:14,765 --> 01:02:18,330
gold. They're like, that's what I want to learn about. And you're telling me all

1025
01:02:18,330 --> 01:02:22,090
about this stuff and who they don't care. And so YouTube really

1026
01:02:22,090 --> 01:02:24,935
wants it. So that's where if you're using Descript,

1027
01:02:25,715 --> 01:02:29,555
you might have like, here's everything, including my fun

1028
01:02:29,555 --> 01:02:33,075
jingle. But when you do the video, cut the jingle out and re

1029
01:02:33,075 --> 01:02:36,900
export it. And then, you know, do the first one with everything for audio.

1030
01:02:36,900 --> 01:02:40,339
Cut out the parts that video people don't want and and go that route. I

1031
01:02:40,339 --> 01:02:44,165
don't know. What do you what are your thoughts on that? Yeah. And Todd

1032
01:02:44,165 --> 01:02:47,925
makes a good point there, Todd DeGator, about YouTube trends and what they're

1033
01:02:47,925 --> 01:02:50,769
looking for and what they seem to be looking for. And that's it. I mean,

1034
01:02:50,769 --> 01:02:54,529
if you're gonna do video podcasting, which is why we always recommend, you

1035
01:02:54,529 --> 01:02:58,174
know, myself recommend to the podcasters. You're recommending it. If you

1036
01:02:58,174 --> 01:03:01,135
wanna do video, you gotta do it properly. You know, you can't just half ass

1037
01:03:01,135 --> 01:03:04,974
it because YouTube is not a forgiven platform for a

1038
01:03:04,974 --> 01:03:08,809
half ass attempted content. So you have to do it properly. And I

1039
01:03:08,809 --> 01:03:12,569
think that, like you say, I I would probably just want to get

1040
01:03:12,569 --> 01:03:15,450
straight to the content on YouTube. Because I've got on my screen probably doing other

1041
01:03:15,450 --> 01:03:18,915
stuff. And then if the content really grabs me then I'll stop or pause and

1042
01:03:18,915 --> 01:03:21,954
watch it but it is playing in the background generally. So I don't want to

1043
01:03:21,954 --> 01:03:25,095
listen to you know, blotted and on and on etcetera.

1044
01:03:25,720 --> 01:03:29,080
Yeah, Todd continues, he says, start with the title and a

1045
01:03:29,080 --> 01:03:32,600
thumbnail because the thumbnail, from what I understand, is super

1046
01:03:32,600 --> 01:03:36,234
important as is the title, and then create your

1047
01:03:36,234 --> 01:03:39,994
show around it. Your concept, your art, the title and the

1048
01:03:39,994 --> 01:03:43,820
script. It might be a little different for, you know, like a talking head

1049
01:03:43,820 --> 01:03:47,200
live show or whatever, but sure. And I was surprised.

1050
01:03:47,875 --> 01:03:51,415
I recently subscribed to mister Beast because I heard so much about him,

1051
01:03:51,875 --> 01:03:55,655
and his videos are nuts, and they're crazy. What I'm also noticing is

1052
01:03:55,715 --> 01:03:59,440
he changes his thumbnail a lot. Like I remember

1053
01:03:59,440 --> 01:04:03,200
1 there was he had these guys basically

1054
01:04:03,200 --> 01:04:05,280
took them out in the middle of nowhere in the woods and he gave him

1055
01:04:05,280 --> 01:04:08,375
$10,000 for every day they they stayed alive.

1056
01:04:08,995 --> 01:04:12,535
And so the first one was like him fighting a bear.

1057
01:04:12,755 --> 01:04:16,519
And then like the next day, it was like a different it was the

1058
01:04:16,519 --> 01:04:19,967
same video, but he changed the thumbnail. And I'm like, is that a thing now?

1059
01:04:19,967 --> 01:04:23,415
We have to change. But he's probably testing to see which one works best or

1060
01:04:23,415 --> 01:04:27,245
whatever. I mean, that guy's always, you know, testing stuff and making these

1061
01:04:27,245 --> 01:04:30,900
crazy videos. You do something like TubeBuddy, they've got an AB test and option

1062
01:04:31,059 --> 01:04:34,819
where you can use different titles and I think different thumbnails and they'll revolve

1063
01:04:34,819 --> 01:04:38,339
it for you. Yeah. So maybe it's doing something like that where it's like you

1064
01:04:38,339 --> 01:04:42,105
say, seeing what works and leaving that one up to try grabs the

1065
01:04:42,105 --> 01:04:45,945
attention. Yeah. And if I'm mister beast, I I found this while

1066
01:04:45,945 --> 01:04:49,770
I was doing a research for one of the episodes on, and then around

1067
01:04:49,770 --> 01:04:52,730
podcast and his. He I don't know if it's true or not. Maybe it's all

1068
01:04:52,730 --> 01:04:56,325
about hyperbolic, but he said that his episodes cost $5,000,000

1069
01:04:56,785 --> 01:05:00,465
to make. Yeah. Well, the yeah. Well, the thing, there's one

1070
01:05:00,465 --> 01:05:03,825
video if you go to YouTube and type in like, how much does

1071
01:05:03,825 --> 01:05:07,270
mr. Beast make? He has this one where

1072
01:05:07,730 --> 01:05:10,849
this guy's like, hey, if you make the shot, it's a basketball. They're on a

1073
01:05:10,849 --> 01:05:14,674
court. And it's like he's, you know, he's way out there. It's almost half court.

1074
01:05:14,674 --> 01:05:17,154
And this guy makes the shot. And the thing was, if you make the shot,

1075
01:05:17,154 --> 01:05:20,055
I'll show you what to make on YouTube. And what was funny

1076
01:05:21,339 --> 01:05:24,060
is he's showing this guy and he's like, okay, this is one of our old

1077
01:05:24,060 --> 01:05:27,520
channels. We haven't put out a video anywhere. And so I'm only making like 58,000,000

1078
01:05:27,740 --> 01:05:31,405
a month. And then this one. But there was one he said when

1079
01:05:31,405 --> 01:05:34,625
this video was going the best, it was X amount of 1,000,000

1080
01:05:35,645 --> 01:05:39,390
per hour. And I was like, my my brain

1081
01:05:39,530 --> 01:05:43,290
can't wrap around that. So when he's giving away $10,000 a day,

1082
01:05:43,290 --> 01:05:46,724
that's like, you know, that's in his couch cushions. Yeah. That's

1083
01:05:46,724 --> 01:05:49,785
pocket change. And when he's been doing philanthropy,

1084
01:05:50,404 --> 01:05:53,285
like, there's this one video that was really awesome he made. I think it was

1085
01:05:53,285 --> 01:05:57,039
a 101 wells in Africa, and he's like

1086
01:05:57,039 --> 01:06:00,640
giving water to like half a 1000000 people. And at the end, he's like, I

1087
01:06:00,640 --> 01:06:04,385
know it's kind of stupid that a YouTuber had to do this, but if nobody

1088
01:06:04,385 --> 01:06:08,065
else is going to do it, like, I was like, wow, that's pretty cool. But,

1089
01:06:08,065 --> 01:06:11,905
yeah, the, Jeff says, I guess I need to find the second half

1090
01:06:11,905 --> 01:06:15,260
of my for growing my YouTube. Yeah, that's it.

1091
01:06:15,800 --> 01:06:19,560
Todd, the gator, a b testing is a big deal with large creators. Yep.

1092
01:06:19,560 --> 01:06:22,700
It's learning entirely new skill.

1093
01:06:23,545 --> 01:06:26,984
Yep. And it is. That's, you know, and that kind of goes back to what

1094
01:06:26,984 --> 01:06:30,345
Danny was saying with, you know, if you're going to do video and you

1095
01:06:30,345 --> 01:06:34,190
really kind of like when you were talking earlier for the serious podcaster,

1096
01:06:34,190 --> 01:06:37,950
if you want to be a serious YouTuber, just putting the v you have to

1097
01:06:37,950 --> 01:06:41,775
kind of really pay attention to what the algorithm wants

1098
01:06:41,775 --> 01:06:45,535
and, you know, all these other fun things. And that's where I kind of go.

1099
01:06:45,535 --> 01:06:48,390
It's a lot of work over there. You know, it's great if you got the

1100
01:06:48,390 --> 01:06:52,089
time, you know, and the budget and things like that. He says the YouTubers

1101
01:06:52,150 --> 01:06:55,735
I've interviewed are obsessed with YouTube and spend a lot of their effort

1102
01:06:55,735 --> 01:06:59,495
optimizing. Yeah. I have a member of the school of podcasting that does a thing

1103
01:06:59,495 --> 01:07:02,235
called shower thoughts, and it's her

1104
01:07:03,060 --> 01:07:06,900
talking into a shower head. And it's something like, you know,

1105
01:07:06,900 --> 01:07:10,555
why do we drive in the parkway and drive park in the driveway

1106
01:07:10,555 --> 01:07:14,315
or whatever? You know, this what was captain's hand? What was captain Hook's

1107
01:07:14,315 --> 01:07:18,155
name before the accident? Was it captain hand? You know, just those kind of

1108
01:07:18,155 --> 01:07:21,630
like things. So they're really quick, and she's getting,

1109
01:07:21,690 --> 01:07:25,289
like, tons of downloads on this, probably because it's called shower thoughts, and

1110
01:07:25,289 --> 01:07:28,885
everybody's hoping they're gonna be naughty, and they're not. But Looking for the

1111
01:07:28,885 --> 01:07:32,645
video version. Yeah. And that's what it is. It's her on YouTube. And when I

1112
01:07:32,645 --> 01:07:36,300
talked to her, she's spending insane amounts of time now

1113
01:07:36,300 --> 01:07:40,000
to get this. Now that she's got the traffic, she's got to keep it.

1114
01:07:40,140 --> 01:07:43,415
And so, yeah. Well, that's the thing. That's you make a good point that I

1115
01:07:43,415 --> 01:07:46,875
think that sometimes you could fall into that trap as well, where

1116
01:07:47,175 --> 01:07:50,829
you get some level of success, whatever that looks like. And now you

1117
01:07:50,829 --> 01:07:54,510
want to keep that bar, pick, obviously raise it. So now you're

1118
01:07:54,510 --> 01:07:58,030
thinking, okay, what content should I make as opposed to what content you need to

1119
01:07:58,030 --> 01:08:01,375
make? Right? So what you you sort of get taken away from the content you

1120
01:08:01,375 --> 01:08:04,655
should be making for your audience. Now you're trying to make content for the traffic

1121
01:08:04,655 --> 01:08:07,900
and the 2 very different things. Yeah. I've,

1122
01:08:08,300 --> 01:08:12,060
occasionally I'll hire somebody to kind of check out or usually they're offering

1123
01:08:12,060 --> 01:08:15,444
me. I can grow your SEO on your website. I'm like, all right, come on

1124
01:08:15,444 --> 01:08:18,505
over. Look, I'm probably not going to buy anything though. And they're like, that's fine.

1125
01:08:18,965 --> 01:08:22,564
And there's a I don't even know what the numbers call, but there's a

1126
01:08:22,564 --> 01:08:26,189
number, you know, there's a score that shows your SEO

1127
01:08:26,410 --> 01:08:30,090
and they'll be like, wow, you actually you're doing pretty good. Like, what are

1128
01:08:30,090 --> 01:08:33,604
you using? And I go, I write for people. Like, when I

1129
01:08:33,604 --> 01:08:37,285
write my show notes, I write for people, and they're like, oh, okay. Because, you

1130
01:08:37,285 --> 01:08:40,404
know, this then, and you blah blah blah blah blah. And I'm like, yeah. That's

1131
01:08:40,564 --> 01:08:43,710
I don't really you know, I know I could do all this keyword stuffing and

1132
01:08:43,710 --> 01:08:46,829
things like that. I just write for people. I'm like, well, it's working. And I'm

1133
01:08:46,829 --> 01:08:50,270
like, well, yeah. That's again, I'm probably don't really I can

1134
01:08:50,270 --> 01:08:54,015
always, you know, get information from a coach, but sometimes I'm like, yeah,

1135
01:08:54,015 --> 01:08:57,455
it's not really, you know, that's the case. But I this is a good time

1136
01:08:57,455 --> 01:09:00,470
to bring this one up. I saw this on Reddit, except that's not the one

1137
01:09:00,470 --> 01:09:03,770
I want to show. I want to show this one about no love from YouTube.

1138
01:09:03,990 --> 01:09:07,765
He said, YouTube went from giving me hundreds of impressions to my

1139
01:09:07,765 --> 01:09:11,525
new podcast uploads to almost none. I feel like I made the

1140
01:09:11,525 --> 01:09:15,365
algorithms mad or something. I usually load the audio version on

1141
01:09:15,365 --> 01:09:19,189
Spotify because they host my RSS and have YouTube subscribe

1142
01:09:19,189 --> 01:09:22,729
to the RSS. So this is one of those static video things.

1143
01:09:22,950 --> 01:09:26,665
He said I uploaded my videos directly to YouTube the other day as an

1144
01:09:26,665 --> 01:09:30,505
experiment. I uploaded my video to Spotify hoping it would show

1145
01:09:30,505 --> 01:09:34,200
up on YouTube via RSS instead. YouTube

1146
01:09:34,200 --> 01:09:38,040
stopped promoting my podcast feed almost completely. So it's a

1147
01:09:38,040 --> 01:09:41,800
little confusing there when he says when I uploaded the video, I'm like, is

1148
01:09:41,800 --> 01:09:45,645
that a video or static video? You know, but

1149
01:09:46,024 --> 01:09:49,625
to me, I forget what podcast I was listening to. And somebody was saying,

1150
01:09:49,625 --> 01:09:53,429
like, I'm just not getting the traction on YouTube because they were uploading static

1151
01:09:53,429 --> 01:09:56,950
videos. And I'm like, it's a video platform. And Yeah.

1152
01:09:57,110 --> 01:10:00,835
While you're giving them something that's better than nothing, there are

1153
01:10:00,835 --> 01:10:04,675
other, you know, there's 8 bazillion videos a minute uploaded to

1154
01:10:04,675 --> 01:10:07,815
YouTube. I'm like, yours might not be the top

1155
01:10:08,035 --> 01:10:11,880
thing. So kind of going back to what you were saying about, you

1156
01:10:11,880 --> 01:10:15,720
know, every platform is a little different. And then,

1157
01:10:16,225 --> 01:10:19,585
Dan says it makes I think his confusion might be I'll start him up. No.

1158
01:10:19,585 --> 01:10:23,265
Go ahead. Yeah. I was just gonna say, I think maybe his confusion might be

1159
01:10:23,425 --> 01:10:27,140
it sounds like he's uploading video to Spotify for podcasters because he

1160
01:10:27,140 --> 01:10:30,740
hosts there. So it's it's been there for a while for him. And he's he's

1161
01:10:30,740 --> 01:10:34,420
expecting the RSS feed version to include that video, but clearly it's not. It's

1162
01:10:34,420 --> 01:10:38,165
just the the audio come back to that audio being pulled from the video.

1163
01:10:38,165 --> 01:10:41,925
Yeah. Getting stuck up on you with static. So maybe he's expecting Spotify

1164
01:10:41,925 --> 01:10:45,693
video to go to YouTube as a video and it's not happening.

1165
01:10:45,693 --> 01:10:49,395
So obviously, his numbers are gonna tank if he's stopping uploading to YouTube

1166
01:10:49,395 --> 01:10:52,844
as well. Yeah, it's true. And, yeah, Dan was saying it makes sense for full

1167
01:10:52,844 --> 01:10:56,445
time YouTubers to treat it like a business instead of a hobby. Yeah. Because once

1168
01:10:56,445 --> 01:11:00,250
it gets going, you know, you can make some decent cash over that.

1169
01:11:00,250 --> 01:11:03,310
It's still, you know, it's a lot of work, but,

1170
01:11:03,930 --> 01:11:07,675
it is what it is. And then the other one I thought we could

1171
01:11:07,675 --> 01:11:11,035
talk about was somebody who's talking about, kind of being

1172
01:11:11,035 --> 01:11:14,395
stuck. And he said, how do I get out of this creative

1173
01:11:14,395 --> 01:11:17,850
rut Specifically, if you found yourself having a lack of

1174
01:11:17,850 --> 01:11:21,530
motivation or maybe you realize that you've been making content that you don't

1175
01:11:21,530 --> 01:11:25,295
feel passionate about, How do you go about getting back to your roots

1176
01:11:25,515 --> 01:11:29,195
and enjoying the process of podcasting again? That's a

1177
01:11:29,195 --> 01:11:33,010
hard one. It is. I had I've been doing my very

1178
01:11:33,010 --> 01:11:36,070
first podcast I did for 10 years,

1179
01:11:36,610 --> 01:11:40,454
and I just it was for musicians. I wasn't in the band anymore.

1180
01:11:40,994 --> 01:11:44,675
And I kind of said all there is to say about it. And I

1181
01:11:44,675 --> 01:11:47,630
rebranded it. I thought that was going to be the kick in the pants. So

1182
01:11:47,630 --> 01:11:51,309
I had a jingle made and I got new artwork, and I'm

1183
01:11:51,309 --> 01:11:54,829
like, yeah, this is really going to it didn't do anything. I still hated

1184
01:11:54,829 --> 01:11:58,357
doing the show. But the other thing, if you're

1185
01:11:58,357 --> 01:12:01,859
having a hard time coming up with content, I always

1186
01:12:01,859 --> 01:12:05,630
find like I I have RSS readers that go out and read different

1187
01:12:05,630 --> 01:12:09,150
websites, things like that. But I have found that if I'm

1188
01:12:09,150 --> 01:12:12,815
not enjoying the content I'm making or if I'm not as, you

1189
01:12:12,815 --> 01:12:16,415
know, passionate about it, then what's feeding

1190
01:12:16,415 --> 01:12:20,110
me? Change that. So that's when I'll start listening to audiobooks or

1191
01:12:20,110 --> 01:12:23,630
something, and I'll be like, oh, this is really cool. I can apply this to

1192
01:12:23,630 --> 01:12:27,255
that. So I'll change whatever if I'm not liking

1193
01:12:27,255 --> 01:12:31,015
what I'm putting out within what's feeding me because whatever comes

1194
01:12:31,015 --> 01:12:34,135
in me goes out of me. And so I don't know. Have you ever been

1195
01:12:34,135 --> 01:12:36,580
able to pull yourself out of that rut? Because with that show, the one I

1196
01:12:36,580 --> 01:12:39,780
talked about, I just ended up killing it. I was like, oh, the reason I

1197
01:12:39,780 --> 01:12:43,140
don't like doing the show is because I don't like doing the show anymore. My

1198
01:12:43,140 --> 01:12:46,395
my life had changed. But have you ever been able to pull yourself out of

1199
01:12:46,395 --> 01:12:49,935
that? I don't think I like this show anymore. I haven't.

1200
01:12:50,074 --> 01:12:53,630
No, I tend to to just like nix the show. I

1201
01:12:53,630 --> 01:12:57,070
have sleep like taken on an internal look as to why it's

1202
01:12:57,070 --> 01:13:00,110
happening and to your point. Is it the stuff that's coming in that I'm talking

1203
01:13:00,110 --> 01:13:03,785
about? It's the topics I'm researching? Or the guests I'm bringing on? I

1204
01:13:03,905 --> 01:13:06,705
I'm not feeling that energy with the guests, that kind of stuff. Or I'm being

1205
01:13:06,705 --> 01:13:10,305
a bad host, you know? So I do a lot of internal, not soul searching,

1206
01:13:10,305 --> 01:13:14,020
but just inquisition or whatever if you like. And I find that

1207
01:13:14,020 --> 01:13:17,699
if I've if I can't answer what the issue

1208
01:13:17,699 --> 01:13:21,455
is, did the format change? Did my love for the topic change? Anything

1209
01:13:21,455 --> 01:13:25,295
like that? Is it because I'm getting put off by the numbers? Should

1210
01:13:25,295 --> 01:13:29,070
I be allowing myself to get put off? Whatever that is. But I've basically

1211
01:13:29,370 --> 01:13:33,050
if if you look, obviously, you you looked at that. You scroll down the, the

1212
01:13:33,050 --> 01:13:36,215
the the short length I've that's in my bio there. You can see all the

1213
01:13:36,215 --> 01:13:39,915
podcasts I've archived. And that's because of the this exact thing.

1214
01:13:40,055 --> 01:13:43,890
I got into a funk. I was just maybe putting content out for content's sake.

1215
01:13:44,130 --> 01:13:47,750
Wasn't enjoying it. So I'd rather do something that I really enjoy.

1216
01:13:47,970 --> 01:13:51,330
And I might not get tens and twenties of thousands of downloads and what have

1217
01:13:51,330 --> 01:13:55,165
you and 100 of 1,000 of dollars in sponsorship, but I enjoy doing it.

1218
01:13:55,165 --> 01:13:59,005
And that for me as a podcaster, anyway, that's what makes me

1219
01:13:59,005 --> 01:14:01,850
sit down, record, and do all the hard work that you do in the back

1220
01:14:01,850 --> 01:14:05,690
end just to put that 10, 15, 20 minute episode out or hour

1221
01:14:05,690 --> 01:14:08,945
long or whatever. So it's hard because, like you say, you don't want to tell

1222
01:14:08,945 --> 01:14:12,705
people to stop doing what they love. But if they're not loving it, then

1223
01:14:12,785 --> 01:14:16,610
Yeah. Don't do it. Yeah. I'm dying to know. I see where one

1224
01:14:16,610 --> 01:14:19,670
of your podcasts, and and you can find this at dannypod.com,

1225
01:14:21,010 --> 01:14:24,844
stories by AI. Yeah. That was

1226
01:14:24,844 --> 01:14:28,605
just an idea I had where this was when I I think I started out

1227
01:14:28,605 --> 01:14:32,430
maybe last year, and I probably canceled it last year. But this was when

1228
01:14:32,430 --> 01:14:36,190
AI was really getting pushed. And every now and again or every week it

1229
01:14:36,190 --> 01:14:40,030
seemed that you'd got a press release. New innovative AI that

1230
01:14:40,030 --> 01:14:43,835
does this. That does exactly the same thing that 10 platforms do

1231
01:14:43,835 --> 01:14:47,195
over here and 20 platforms do over there. But yes. Okay. It's

1232
01:14:47,195 --> 01:14:50,330
innovative. Awesome. So anyhoo, I just thought it'd be fun

1233
01:14:51,190 --> 01:14:55,030
to put in use chat g I think I used chat GPT for this. And

1234
01:14:55,030 --> 01:14:58,675
I I've got a a disclaimer on each episode that tells you what tool I

1235
01:14:58,675 --> 01:15:02,435
used. Right. And it's basically just write and give them a prompt. Tell me

1236
01:15:02,435 --> 01:15:06,150
a story about an egg and a fish or something like that.

1237
01:15:06,210 --> 01:15:08,929
And all that we do, whatever the story is, I wouldn't add it. I wouldn't

1238
01:15:08,929 --> 01:15:12,210
change it. I would just read that result. So that would be the story each

1239
01:15:12,210 --> 01:15:15,945
week as an episode. A story created by AI and here it

1240
01:15:15,945 --> 01:15:18,985
is. I thought it'd be fun, but I got bored of that really quickly because

1241
01:15:18,985 --> 01:15:22,605
it wasn't fun. Well, here's my question. Were the stories any good?

1242
01:15:23,739 --> 01:15:26,860
You know what? Some were. I mean, they were really short. It was I mean,

1243
01:15:26,860 --> 01:15:30,239
they're not big book lines. So the short maybe each episode was

1244
01:15:30,455 --> 01:15:34,215
2, 3 minutes, I'm thinking. And some were fun. Some were really bad,

1245
01:15:34,215 --> 01:15:37,015
but I just read it anyway. And I think that's what put me off as

1246
01:15:37,015 --> 01:15:40,640
I can. I can't do this. You know, I love storytelling. I

1247
01:15:40,640 --> 01:15:44,320
love creators. I love creative outlets. And I

1248
01:15:44,320 --> 01:15:48,105
couldn't, with all honesty, continue to do that knowing that

1249
01:15:48,105 --> 01:15:51,864
there's so many better humans giving me, you know, more

1250
01:15:51,864 --> 01:15:55,304
inspiration. Well, the other thing I saw on your

1251
01:15:55,304 --> 01:15:58,990
website that you can get to it, it's that the, dennypod.com

1252
01:15:59,530 --> 01:16:03,130
leads to many it's a lot of doors over there that you can open. And

1253
01:16:03,130 --> 01:16:06,650
one of them is you have a book called Influence Marketing. How old is that

1254
01:16:06,650 --> 01:16:10,054
book? That's pretty impressive. That's 11 years old, actually. May

1255
01:16:10,054 --> 01:16:13,815
2013 that came out. Is it because it's what's fun

1256
01:16:13,815 --> 01:16:17,610
is I'm doing the audio version of my book about

1257
01:16:17,610 --> 01:16:21,050
podcast monetization. It's only 4 years old. And it's

1258
01:16:21,050 --> 01:16:24,810
interesting because I said at this time, Apple has

1259
01:16:24,810 --> 01:16:28,635
478 podcasts in it. And I was like, well, that's

1260
01:16:28,635 --> 01:16:31,994
4,000,000 now. Like, so I'm kind of updating as I'm reading the

1261
01:16:31,994 --> 01:16:35,454
book. Is something like influence marketing, is that a little more evergreen?

1262
01:16:36,280 --> 01:16:39,320
And it's funny. When we brought that book out, so I co offered up with

1263
01:16:39,320 --> 01:16:43,000
a guy called, Sam Fiorella, really good friend of mine, over here in Canada.

1264
01:16:43,000 --> 01:16:46,525
And we when we wrote this book, there was a lot of,

1265
01:16:46,925 --> 01:16:50,595
social influence, programs like clout and credit. And I don't you remember these when

1266
01:16:50,595 --> 01:16:54,140
they were random. We would like just rip into them something fierce.

1267
01:16:54,140 --> 01:16:57,820
Because, basically, they were just put an influence onto how many followers

1268
01:16:57,820 --> 01:17:01,415
you had. That was it. That was their business model in a

1269
01:17:01,415 --> 01:17:05,175
nutshell. And that's not influence. That's just reach. Alright? So we

1270
01:17:05,175 --> 01:17:08,695
decided to write a proper business book. I really dive in at the weeds when

1271
01:17:08,695 --> 01:17:11,800
it comes to influence marketing and what you have to do and how the end

1272
01:17:11,800 --> 01:17:15,640
product the end starting point is the customer. And you work all the way

1273
01:17:15,640 --> 01:17:19,015
back. You mentioned the Alla Diva works down at the end point and coming back

1274
01:17:19,095 --> 01:17:22,855
to how you get there. So the book was like, really it's more of

1275
01:17:22,855 --> 01:17:25,435
like it's like an educational really

1276
01:17:27,230 --> 01:17:30,510
dry book. It's not like an easy read. And a lot of the reviewers said

1277
01:17:30,510 --> 01:17:33,950
that they appreciate the fact that it was more technical and it wasn't just like

1278
01:17:33,950 --> 01:17:37,795
fluff, etcetera. So because of that approach, we see businesses still using

1279
01:17:37,795 --> 01:17:41,235
the model today and it's taught. There's a few business schools that use it in

1280
01:17:41,235 --> 01:17:44,869
the curriculum and teach it, you know, as part of the curriculum. That's such it

1281
01:17:44,869 --> 01:17:47,909
was it was a good book to write and it's fun to see, you know,

1282
01:17:47,909 --> 01:17:51,625
some people post on LinkedIn now saying what you should do. And that's the

1283
01:17:51,625 --> 01:17:55,405
stuff that you should have been doing 10 years ago when Clout was still around.

1284
01:17:55,945 --> 01:17:59,305
Yeah. I remember Clout with a k. I remember that.

1285
01:17:59,305 --> 01:18:03,130
Yes. Todd the Gator has a fun question.

1286
01:18:03,130 --> 01:18:06,969
I'm curious how both of you deal with imposter syndrome. Self

1287
01:18:06,969 --> 01:18:10,785
doubt creeps in for some of us. It actually creeps in for about 70%

1288
01:18:10,845 --> 01:18:14,605
of us from what I've seen, creeps in for some of us

1289
01:18:14,605 --> 01:18:18,450
on occasion. How do you reset? Danny, you wanna go first on

1290
01:18:18,450 --> 01:18:22,290
this one? That's a really good question. I I think everybody, like

1291
01:18:22,290 --> 01:18:25,830
you say, 70%, at least I'm gonna say higher maybe. Yeah.

1292
01:18:26,075 --> 01:18:29,675
We always doubt. If we look at our numbers and think, well, why is so

1293
01:18:29,675 --> 01:18:33,355
and so over there getting 10 times the the downwards? And they're probably not. They're

1294
01:18:33,355 --> 01:18:36,870
probably just saying that so they appear to be successful.

1295
01:18:37,090 --> 01:18:40,530
But, yeah, you're always gonna ask. It's like buyer, you know, remarks when you buy

1296
01:18:40,530 --> 01:18:43,890
something, you really wanted to. And then afterwards you're thinking, did I want it? I

1297
01:18:43,890 --> 01:18:47,545
think it's looking at what you're doing and is the content being appreciated

1298
01:18:47,685 --> 01:18:51,525
and appreciate comes down in different things. You could just have

1299
01:18:51,525 --> 01:18:54,860
one person giving you a nice, really nice feedback where they

1300
01:18:55,320 --> 01:18:58,940
say, I think, Dave, you shared on a newsletter a few weeks back about,

1301
01:19:00,760 --> 01:19:04,345
a student of the school of podcast and then a success through that they've had

1302
01:19:04,345 --> 01:19:08,185
and how what you taught them really helped them in their coaching goals. So

1303
01:19:08,185 --> 01:19:11,910
when you get feedback like that, I think that it's just as long as

1304
01:19:11,910 --> 01:19:15,350
you're seeing some kind of traction, as long as you're seeing some kind of feedback

1305
01:19:15,350 --> 01:19:18,390
and you know that the stuff that you're putting out is the best it can

1306
01:19:18,390 --> 01:19:21,995
be. I think that's all you can do. You're always gonna question yourself. And it's

1307
01:19:23,335 --> 01:19:26,695
everybody just so I and this is a really bad answer, but just

1308
01:19:26,695 --> 01:19:30,400
acknowledge everybody else is thinking the same as you. Yeah. And we're all thinking

1309
01:19:30,400 --> 01:19:33,520
that we're not good enough. And the fact that you're doing it and you're putting

1310
01:19:33,520 --> 01:19:36,560
content, I mean, you are good enough because there's some people want to do it,

1311
01:19:36,560 --> 01:19:39,895
but can't do it. And so you're already above that and you're already

1312
01:19:40,114 --> 01:19:43,554
being beyond being an impostor. And that's I I I'm sorry. It's a horrible one,

1313
01:19:43,554 --> 01:19:47,160
so it's not definitive. No. My my favorite there's

1314
01:19:47,160 --> 01:19:49,900
a documentary on Netflix of,

1315
01:19:50,920 --> 01:19:54,360
Garth Brooks, and he just was given this,

1316
01:19:54,360 --> 01:19:58,155
like, top male performer, blah, blah, blah,

1317
01:19:58,534 --> 01:20:02,375
multi platinum thing. This is back when Giuliani was mayor of

1318
01:20:02,375 --> 01:20:05,340
New York. And he gives him the like the key to the city whole night.

1319
01:20:05,340 --> 01:20:09,020
He's going to play Central Park, which is this ginormous field in the middle of

1320
01:20:09,020 --> 01:20:12,595
New York City. And he's country boy from Nashville or

1321
01:20:12,595 --> 01:20:16,195
Alabama or wherever he's from. He's like, nobody's gonna wanna listen to country in New

1322
01:20:16,195 --> 01:20:19,699
York City. It's the big city. And he's just convinced. And he's in his

1323
01:20:19,699 --> 01:20:23,380
hotel room, and he's got all the windows are covered. He's like, I don't even

1324
01:20:23,380 --> 01:20:27,080
wanna look out there. And his wife is like, I can't take this anymore

1325
01:20:27,385 --> 01:20:31,005
because he's just convinced nobody's gonna show up. And so finally,

1326
01:20:31,385 --> 01:20:35,065
I think it's his road manager. Somebody comes in. He's like,

1327
01:20:35,065 --> 01:20:38,250
Garth, I just was out there. And And about 20 minutes ago, they had to

1328
01:20:38,250 --> 01:20:42,090
move the, they had to move some of the barricades. And he's like, because nobody's

1329
01:20:42,090 --> 01:20:45,574
coming. Right? And he's like, no, Garth. There's there's

1330
01:20:45,574 --> 01:20:49,335
800,000 people out there. Wow. And he's like and Garth goes,

1331
01:20:49,335 --> 01:20:53,175
wait. You're telling me there's 800,000 people out

1332
01:20:53,175 --> 01:20:56,949
there. And he goes, no, Garth. I'm telling you there are 800,000 people out there

1333
01:20:57,170 --> 01:21:00,849
20 minutes ago. And so by the end of it, there was

1334
01:21:00,849 --> 01:21:04,595
almost a 1000000 people, and it was just a sea of people and he

1335
01:21:04,595 --> 01:21:08,435
was just convinced Tom Hanks, Meryl Streep, sir Brian May

1336
01:21:08,435 --> 01:21:11,800
of Queen, Aquafina, who's a rapper, Jason

1337
01:21:11,800 --> 01:21:15,639
Sudeikis, who's Ted Lasso. All these guys have publicly

1338
01:21:15,639 --> 01:21:19,480
said, oh, Martin Short said when he was he said he

1339
01:21:19,480 --> 01:21:23,035
still does this every time he gets a job and, you know, the movie or

1340
01:21:23,035 --> 01:21:26,495
the TV show is over, he's convinced he will never work again.

1341
01:21:26,875 --> 01:21:30,639
And so it's just one of those things again, kind of going

1342
01:21:30,639 --> 01:21:34,320
back to if you love what you do, I know this sounds like a

1343
01:21:34,320 --> 01:21:37,925
weird humble brag, but one of the things that really messed up my head is

1344
01:21:37,925 --> 01:21:41,445
when I got inducted into the Hall of Fame, I got back and got in

1345
01:21:41,445 --> 01:21:44,565
front of the microphone. I couldn't figure out what to talk about because everything was

1346
01:21:44,565 --> 01:21:48,170
like, was this Hall of Fame material? Was this? And I really I was like,

1347
01:21:48,170 --> 01:21:51,790
I can't I can't get this. Like, my head had really changed.

1348
01:21:51,850 --> 01:21:55,614
And I was like, wait a minute, You got this honor by just

1349
01:21:55,614 --> 01:21:59,455
being yourself. So just shut up and be yourself and do what you always

1350
01:21:59,455 --> 01:22:03,090
do. And that's kind of what I do. And I think for

1351
01:22:04,190 --> 01:22:05,730
me, part of it is,

1352
01:22:08,190 --> 01:22:11,795
when I was a teacher, I remember I had to teach, I hated

1353
01:22:11,795 --> 01:22:15,175
teaching Microsoft access. It's this horrible database

1354
01:22:15,315 --> 01:22:18,720
program, and I didn't use it. Like I used Word and

1355
01:22:18,720 --> 01:22:22,320
PowerPoint Excel. Those I used every day. I never used Access. So I was very

1356
01:22:22,320 --> 01:22:25,780
book smart in Access. But if somebody wanted to go outside of the book,

1357
01:22:26,115 --> 01:22:29,635
I was gonna look really stupid. And I remember going to my boss because I

1358
01:22:29,635 --> 01:22:32,755
had to teach an advanced access class. I go, I really don't think I'm the

1359
01:22:32,755 --> 01:22:35,920
guy to teach this class. He's like, well, don't you know the material? I go,

1360
01:22:35,920 --> 01:22:39,520
I can go right through the material. I go, but if somebody wants to color

1361
01:22:39,520 --> 01:22:42,945
outside the lines, he goes, realize the people that are coming into the class don't

1362
01:22:42,945 --> 01:22:46,785
know what's in the book. So you already know more than they do. And

1363
01:22:46,785 --> 01:22:50,625
he's like, so you're fine. He goes, and if they ask a question to say

1364
01:22:50,625 --> 01:22:53,599
that's a good question, I'll have to get back to you on that or something

1365
01:22:53,599 --> 01:22:57,039
like that. So when you're doing stuff and you're doing a

1366
01:22:57,039 --> 01:23:00,885
podcast, you just have to know this much more than your audience,

1367
01:23:01,185 --> 01:23:04,785
and you're good to go. And then there are times when you don't. I call

1368
01:23:04,785 --> 01:23:08,565
those a journey podcast where you're not the expert,

1369
01:23:08,870 --> 01:23:12,630
but you're interviewing maybe other people who are and then the audience gets to

1370
01:23:12,630 --> 01:23:16,435
follow you through your journey. I remember Joanna Penn does

1371
01:23:16,435 --> 01:23:20,114
a show called the Creative Penn and it's cute because her last name is Penn

1372
01:23:20,114 --> 01:23:23,635
and I think it's p e n. And when she first started when I interviewed

1373
01:23:23,635 --> 01:23:27,020
her probably back in like 2007 and she had no

1374
01:23:27,020 --> 01:23:30,699
clue, like what was going on to be a self published author. And that was

1375
01:23:30,699 --> 01:23:34,139
the fun part. She'd started this podcast and she was interviewed. Well, now she's the

1376
01:23:34,139 --> 01:23:37,775
expert. Like, if you go to what events about, you know, being an author,

1377
01:23:37,775 --> 01:23:41,215
she's now, you know, but it's been 10 years. But, yeah.

1378
01:23:41,215 --> 01:23:44,800
So imposter syndrome is just it's something we all deal with. And,

1379
01:23:45,599 --> 01:23:48,820
you know, I for me, I still do that in person.

1380
01:23:49,360 --> 01:23:52,880
When I'm at an event, I there are times when I just have to mentally,

1381
01:23:52,880 --> 01:23:56,725
like, get over there and talk to some people because I'm just like,

1382
01:23:56,785 --> 01:24:00,625
that's but that's so and I'm just mean, they don't want to talk

1383
01:24:00,625 --> 01:24:04,429
to me, you know? So it's, so that's how I reset. I went

1384
01:24:04,570 --> 01:24:08,030
to get back to your question. I just go back and go, well,

1385
01:24:08,809 --> 01:24:12,545
just be yourself. Talk to your invisible friend across the

1386
01:24:12,545 --> 01:24:16,385
desk from you. And, you know, do the best you can and

1387
01:24:16,385 --> 01:24:20,140
realize sometimes your best is better than the last best or

1388
01:24:20,140 --> 01:24:23,340
something like that. You know, sometimes not every chapter in a book is going to

1389
01:24:23,340 --> 01:24:27,015
be a home run. So you do the best you can. So but,

1390
01:24:27,335 --> 01:24:29,655
Danny, I think that's where I think we're going to call it on that. Everybody

1391
01:24:29,655 --> 01:24:33,415
go to dannypod.com and you can see all the

1392
01:24:33,415 --> 01:24:36,980
things that he is up to. Holy cow. You are a busy guy. And,

1393
01:24:37,380 --> 01:24:40,420
again, we talked a lot about Captivate today, so I'm going to spit out my

1394
01:24:40,420 --> 01:24:43,765
affiliate link support this show.com slash Captivate.

1395
01:24:44,304 --> 01:24:48,065
It's and if you want to learn Captivate, now number

1396
01:24:48,065 --> 01:24:51,880
1, they have a ton of stuff on their website, but

1397
01:24:51,880 --> 01:24:55,720
I have Captivate is one of the courses at the school of podcasting because

1398
01:24:55,720 --> 01:24:59,445
like I said, I like it. So, Danny, anything coming up this

1399
01:24:59,445 --> 01:25:03,125
week that we should know about as we get ready to wrap up here? No.

1400
01:25:03,125 --> 01:25:06,724
I mean, I've got a father son soccer game tomorrow, so I might be

1401
01:25:06,724 --> 01:25:10,470
dead on Monday. And then I'm just planning a I'm just

1402
01:25:10,470 --> 01:25:14,310
planning a new podcast launch for June 27th. So yeah. Just because I've not

1403
01:25:14,310 --> 01:25:18,135
got enough podcast. There you go. So you're actually playing with your

1404
01:25:18,135 --> 01:25:21,815
son though? Yeah. Yeah. So well, no. I'm playing against him. So

1405
01:25:21,815 --> 01:25:25,120
he plays down in, like, at Barrie's, a city in part in Alberta Way. So

1406
01:25:25,120 --> 01:25:28,520
he plays on the team there, and the team is playing against the dads for

1407
01:25:28,520 --> 01:25:32,200
Father's Day. Yeah. That's one of those things that

1408
01:25:32,200 --> 01:25:35,685
sounds fun until you wake up the next day and you can't move. Yeah. Mate

1409
01:25:36,005 --> 01:25:39,685
So I'm I'm 55. I'm not gonna I'll I'll last 5

1410
01:25:39,685 --> 01:25:43,140
minutes, and that's it. Yeah. I remember in my

1411
01:25:43,140 --> 01:25:46,660
twenties, we would go to the park on Thanksgiving and

1412
01:25:46,660 --> 01:25:50,035
play tackle football with no pads or anything. And I go,

1413
01:25:50,515 --> 01:25:53,395
oh, what? What's and I remember the next day waking up and not being able

1414
01:25:53,395 --> 01:25:56,915
to to move. So when you use muscles you haven't used in a while, yeah,

1415
01:25:56,915 --> 01:26:00,740
it'll you know, nothing makes you feel, you know, more

1416
01:26:00,740 --> 01:26:04,020
old than waking up the next day going, hey. I I can't do stuff I

1417
01:26:04,020 --> 01:26:07,320
used to do. So that'll be fun. The fitness of a podcaster.

1418
01:26:10,585 --> 01:26:14,105
That's it, my friend. On The School of Podcasting, you heard me

1419
01:26:14,105 --> 01:26:17,885
say, I'm doing an episode about why do reaction videos

1420
01:26:17,945 --> 01:26:21,480
get reactions? And that kind of the underlying the the

1421
01:26:21,480 --> 01:26:25,160
tagline is why you need to put your opinion out there, because I

1422
01:26:25,160 --> 01:26:28,805
realize sometimes we're worried about being canceled or all that other fun

1423
01:26:28,805 --> 01:26:32,485
stuff. So we'll be talking about that, and you'll hear, a clip

1424
01:26:32,485 --> 01:26:35,844
from In and Around Podcasting. So when we talked about the stupid stuff on

1425
01:26:35,844 --> 01:26:39,550
podcasting, that'll be in there. Jim will be back next week,

1426
01:26:39,770 --> 01:26:42,510
and, thanks to, Mark over at podcastbranding.co

1427
01:26:43,690 --> 01:26:47,465
and Dan at based on a true story podcast dot com. Thank you

1428
01:26:47,465 --> 01:26:51,065
to the chat room, and, of course, like, subscribe, and ring the bell, and we'll

1429
01:26:51,065 --> 01:26:54,365
see you again real soon with another episode of ask the podcast coach.