Why Start a Podcast? Exploring Purpose and Persistence

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Ask the podcast coach for June 8, 2024.

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Let's get ready to podcast.

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There it is. It's that music that means it's Saturday morning.

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It's time for ask the podcast coach where you get your podcast questions answered

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live. I'm Dave Jackson from the school of podcasting.com,

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and joining me right over there is the one and only Jim Collison

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from the average guy dot tv. Jim, how's it going, buddy?

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Greetings, Dave. Happy Saturday morning to you, and happy sorta

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Saturday morning to all the folks that have to make their way or migrate their

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way over to a new YouTube instance. But I have a little of the very

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white voice going this morning, conference week for me. I must

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have said you know how people count their, steps? I count

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my words each day, and I was definitely doing 10,000 or

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more words every single day. It's great to be back. Yeah. We

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you were you had your big Gallup event. I know the one time you shared

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a picture, like, you were on a round stage just surrounded by, like,

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thousands of people? Or A 1,000 probably in those days. This

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year, we did a virtual experience stage. So we had a pretty good

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sized stage, roundtable on top. I interviewed guests. Our job

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was to entertain the virtual, because we do a both physical and virtual

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conference together. The best way we figured out to do that is

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to keep the virtual folks occupied. You know, in a physical

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conference, you got to move people from the keynote to the breakouts. And that takes

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15 or 20 minutes to get everybody situated. But what do the

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virtual folks do when that's happening? No, no, no, no. You send them commercials?

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No. Do you play music? No. We would

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do conversations and interviews with them. And so I must have done, I don't know,

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8 or 10 of those with interviews. And we

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had the headsets. And next year, we're gonna build the

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ESPN Sports Center kind of thing.

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It was super cool. It went really well. And and so I appreciate it. But

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I did do a lot of talking. So my voice seems a little weird. Sorry.

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How long was the line to meet Jim Collison?

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Because, like, you are a star, man. Like, that's your, you know In that environment.

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Yeah. In that environment, it's a I get to shake a lot of hands. I

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must have taken a couple 100 selfies. I'm showing up all over

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LinkedIn. If you look at the hashtag Gallup atWork, that's our

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conference hashtag. It's just all these selfies. It's not all of that, but I took

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a lot of selfies. It's kind of fun. I say a local celebrity for a

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week, and then it's time to go back to work. Like there's podcasts to be

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made. There's work to be done. There's complaints to handle.

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You know, can you re being the mayor of CliftonStrengths, can you repave

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the roads? You know, got a deal. Right? Well, the

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fun thing is then you go home and you're like your your head's the size

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of, you know, a giant balloon and, you know, you walk in. You're like, hey,

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can you take the trash out? It's really getting stinky. And you're like, but

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I'm the mayor. Dishes are piling dishes are piling up and pick

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up the dog poop in the backyard. So, yes, all those

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things. Well, you know, what'll keep you going if

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you're getting kind of tired is yeah. That's right. And go with coffee. Changes.

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No. There we go. And, of course, that coffee pour

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is brought to you by our good friend, Mark, over at podcastbranding.co.

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Let's remember this. They see you before they hear you. And the

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beautiful thing about Mark is the fact that he is a

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podcaster. He's been podcasting for probably close to a decade, and he's not one

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of those guys that you gotta explain what's going on. He's done almost all

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of my logos at this point. Every other show that he didn't do, I don't

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do anymore. But Ask the Podcast Coach, Podcast Radio Show,

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Podcast Hot Seat, your podcast website, Those are all done by Mark

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and he's really gonna sit down with you 1 on 1

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and kinda ask you what your show's about, And then it's his marketing

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mind that's gonna kick into gear and really give you something that

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matches your brand. And you're just not gonna get that on

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Fiverr. It's amazing, and he does if you need a whole website, if you

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need a PDF, if you need artwork, if you need a logo, anything

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that you need to make it look good, there's only one place to go,

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and that is podcastbranding.co. And be

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sure to tell him that Dave and Jim sent you.

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I'm right on Mark's head. I need to update this screen. A

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slight of over summer. That's it. Big thanks to our good friend,

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Dan Lafebvre, over there based on a true story, based on a true story podcast.com.

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This week, he looked at The Longest Day two

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instances of that and then Saving Private Ryan. Of course, this was the anniversary

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of D Day this week. And so, and so there's a lot of those

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movies not a lot of them they all happened during that time. Dan, Dan, of

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course, covers those. Check it out today based on a true story podcast.com.

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Dan, thanks for your sponsorship. Yeah, it

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was, I saw a couple of pictures of dudes that were like there. And they're

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like 101 and you're like, dang. So Yeah. We're

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getting crazy. A couple years ago, right, there's a big movement.

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A lot of our World War 2 veterans were passing. We were losing them. I

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think Saving Private Ryan brought that out, right? Tom Hanks talked a

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lot about that. We are definitely on the edge now, because they are,

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even the youngest ones, I think, are 100 plus. So an

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important time, I know, for those, for all veterans, you know, as we

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think about that important time. So I appreciate Dan

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bringing that stuff to light. Hey. And I wanna bring up, I

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shared it to our patrons. But if you haven't checked out

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Jim on the big podcast show over there with David

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Hooper, who's often fills in when Jim is not around. And it's

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a great behind the scenes of what happens with the there's a lot

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of stuff that Jim and I do that we kind of just do

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because we figured out that works and you know, like right now

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I see where Jim is definitely looking at something on his screen. So I'm going

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to keep talking And then there are

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times when I'm, especially me. I like right now. I'm looking at the chat room

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and there are times when Jim will keep talking. I remember one time I just

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I think I texted you or whatever. I can't need to leave or whatever. Something

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was happening and I need to and I was like, okay, show yours, Jim, for

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2 minutes. So that's the fun of being live. But I thought it was a

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good interview. How did I, how did I do with, I mean, okay, from, or,

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listen, we're friends, obviously. And, but you get, you separate

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us, and, you know, then we're not with each other.

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And I really wanted to use that as an opportunity to

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celebrate the friendship that we have and the partnership that we

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have and just how cool it is to come I mean,

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this is kind of a highlight of my week every week is to sit down

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with you or just have a good time. We little.

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What's your, how would you, as you think about you, how, you know, you

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listened to it. You tweeted it out. I still need to do that. But any

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feedback on that as you think about being the being

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interviewed? Would you give me any advice on that? That's a great

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question. No. I thought it was good. The I find out we were friends. I

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was like, oh, wow. Jim actually really likes me.

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No. I was like, girl, this time I thought he was just putting up with

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me. No. The one thing in because you didn't ask about it,

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but I thought we you were going to go there. I was like, oh, okay.

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There are times when our pre show is, Jim, do you have anything?

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No, not really. Dude, I got nothing. It's I went out there. It's the

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same five questions. I can't find anything that's remotely different.

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And Jim will go like, that's alright. The chat room will come through. You watch

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the chat room will come through. And there are many times when every time

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really when the chat room comes through. So I always appreciate the

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the the 3rd, you know, host of the show is

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the chat room. In American football, we call that the 12th man.

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Right? There's a lot of, and so I like the idea of the

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3rd, you know, the 3rd host of the show is our, our audience. But,

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and well, good. I'm glad. I, you know, I like, I wanted to use that

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as an opportunity to celebrate the partnership we've had. We've been doing this a long

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time together. And you're right, every week, you

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know, the chat room provides some, but we also have

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enough between us. There's a lot of things happening. It's kind of weird how the

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topics land. You get, we get done with one of these, and

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there's always, not always, but mostly like a single thread that goes

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through all of those things where you could kind of tie the show together. I

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noticed you don't have any problem getting the show notes out and getting a title

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for it. You do it every week, and we get it figured out. So

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anyways, I appreciate your partnership, Dave. And it's always great to

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be able to celebrate that and say it publicly. You just never know how

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anybody else is gonna take it. So I was just hoping, I was hoping you

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did a good job. And it landed with you as like, Yes,

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we are friends. We have a good time. But I, and I think I talked

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to you out on the show, we don't always agree. It's not a pretty fast.

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You know, we oftentimes will say, You know what, I disagree. I like it when

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I say something, and I see your face change. And you're like,

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I would disagree with that. I would disagree with that. Yeah. The,

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yeah, I thought it was good. And, you know, just the fact that

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people can have a difference of opinion. I think it'd be really boring if we

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were exactly the same. I mean, that's the thing I love about it. We both

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have our own common podcasting knowledge, but, you know, you do

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podcasting for work. You work with coaches. You know, you have this old you've got

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your gadgety geeky thing going on And, you know, so Jim can get his

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nerd on. And then, you know, I've got my power rants and I got

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my side of working with podcaster. In fact, we're gonna jump to 1 in a

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minute. I know Ralph has given us a question where to jump on and Randy

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Brock gave us one. But I saw this in Reddit this

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morning and I was like, oh, this is I actually left this

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guy a really long reply. And so it's from

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woke bloke 42069. Oh, wait

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a minute. Doctor. Just gave me a question. So this is the fun part of

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being Dave. I'm reading while the chat rooms going crazy. So I will come back

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to it. Just mark it. Yeah, I did. And so buying equipment

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also, what's the point of podcasting? It's a

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long one here. So get comfy. I've tried making 3 to 4 different

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podcasts since 2019. My most recent attempt involved, I

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thought, interviewing people and I only got to one episode

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then in went into a bit of a career crisis spiral after

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graduating university. Not a single attempt over the years

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got past 10 episodes. So right there,

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life happens. That's normal. Like sometimes, you know, it just

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does getting over 10 episodes. I did a

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really I did an on purpose bad podcast and I got more than 10 episodes.

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So I would want to go back and think about that.

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So that's my thing. Like, if you can't get more than 10 downloads,

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there's something really wrong. After reading a business book recently, I

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realized it would absolutely, I think, love to find interesting inventors

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and business people to interview. However, after Dunning doing

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all those somewhat half hearted attempts, key ingredient there

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notice that underline that half hearted attempts. I really want out

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my game, get some good recording equipment, buy a second camera and go

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into the world and film podcast wherever my guests happen to be. I

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wanted to connect in person, not just do them on Zoom calls. Also,

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partially, I never want to Zoom call a stranger again for the rest of

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my life. So the thing that I'm worried there, he thinks the

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solution is equipment and I don't think it is. How do

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you tell yourself to do the thing when it's so blatantly

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obvious that the odds are against you? A k a you have to be

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like top 1% to make money. Also,

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it seems like Everly at least popular business podcast out there

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is basically just the result of someone with a popular book starting a podcast.

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I really disagree on that too. There are a lot of celebrities that have started

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podcast that were absolute crap and they're no longer with

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us. But the whole thing about the point 1% making

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money, the really good ones do and it's not via

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ads, by the way. Maybe I shouldn't waste my time interviewing

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people. Yeah, that's a good underline that one and

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start writing self help books until one of them hits.

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There's something to go. I always love people that want to make

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themselves an expert. You know, I want to position myself as an authority. Oh,

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great. What's your podcast? Why interview other people? And I'm like, what? That

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seems kind of counterintuitive. Meanwhile, I'm hesitant to spend

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money on something when there's a very small chance of being

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even remotely successful with it. Also, what makes

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this time different? So again, you have to define what is

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success. If success is I want to grow my network and you

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start interviewing people, congratulations, you haven't made a dime, but your

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podcast is very successful. So continue on. So should I go out there

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and try to compete with the big dogs and blow $10,000 on top of

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the line equipment? I'm gonna stop right there. No. Do not spend $1,000

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on equipment. Should I hire a roadie to come with me to the shoots

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and building out a set for more local podcasts? Or should I just give it

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another try and see how it goes? I'm sick of seeing how it

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goes. I wanna make something actually good. I'm sick of being

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mediocre. Maybe I'm just delusional. Well, I will say there are

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people that have delusions of grandeur. I did that. I started

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a podcast about customer service and thought I

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was going to be like the king of customer service because I've won awards at

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customer service and this is going to be the best podcast. Here comes Dave

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Jackson, customer service expert. And, you know, I got 7 downloads

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and that was about it for me for all that. Plus, it was my job.

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My job is not my passion. Continuing on, I have a YouTube channel

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with 25,000 subscribers. I've sort of let the channel drift for the

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past 2 to 3 years. Well, I can tell you something about that.

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Those 25,000 are not, you know, have fun getting those back.

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But in the grand scheme of the Internet, I'm still nobody. Should I

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just do the podcast with the gear I got just for fun?

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Ding ding ding. Possibly the right answer. Or should I spend a bunch of bunch

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of money in hopes that my podcast will be a home run? Also, why

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on earth do some people do this podcast thing? There's so much

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bloody competition and against people with teams of tens of

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producers and writers and just crazy stuff. We basically

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come full circle to traditional media levels of competition and budget.

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So why does anyone bother? I know I sound cynical as hell,

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but I'm genuinely curious if people know they if people know they

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have no shot and therefore I just accept my fate or fight

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against it with money and energy and efforts. Do not fight

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against it with gear is not the thing. But here's my question.

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Here's a here's a great point. I got married a second

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time knowing that the success rate

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was 30%. Why did I do that? Because

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I love this woman and I believed in it and I

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wanted to do it. And so I did it. Jim, how many kids do you

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have? 17? Easy now. That's just fine.

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5. But I mean, those things are expensive. Right?

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Oh, yeah. Yeah. They stay expensive. Yeah. And they stay expensive.

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So why does anybody have kids? Plus, you know, you're gonna screw them up

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and you know they're going to eventually they're going to disappoint you at least

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once. So why would you have a kid? Because you want to

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and you have this. I just want to have I want to spread my seed

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and have my name live on long after me. We do all sorts of stuff

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that the odds are stacked against us. And I was like,

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but my thing was I I didn't hear it

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here. But when I hear the what's the topic I

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can do that will require the least amount of effort

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and make the most amount of money. I'm like, don't start a podcast. You're not

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up like and even his inventor thing. Let's

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okay. So you're gonna do a show where you're gonna interview

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inventors. Okay. So that the listener can

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what? Like, what's in it for the listener? Oh, so that I

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can learn how to be an inventor. Maybe you're like Shark

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Tank, kind of. Right? Okay. So you want

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obviously you want to monetize. So how are you going to monetize this? Are you

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going to sell a course on how to be an inventor? Are you going to

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find a sponsor? But think about it. This is a pretty niche audience. Not

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everybody's want to invent something. But on the other hand, if it starts to

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take off, that's a pretty tight niche. So you should be able to charge more

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for ads. I mean, it's just what's in it for you and what's in it

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for the audience? But you're wringing your hands, Jim. So what No, I'm

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sorry. I'm just cracking my knuckles and stuff. The the just thinking,

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there's so much in, in that. Like, there's a few things in there. I

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think one of the things that I want to fight against a little bit is

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this idea that, Oh, there's already big podcasts I can never

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break in. No matter what I do, it's not gonna matter. Do,

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you know, and here in Omaha, we have a coffee company called Scooter's.

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And they're local to Omaha. They started here actually, the very first one is just

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up the road from me here in Bellevue. And they

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could have, I mean, this, they started Scooter's at the height

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of the Starbucks' first expansion Starbucks went through

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several expansions where they moved out and then they kept pulled back, and then they

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expanded again, and then they pulled back some again, and they expanded for a third

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time. And they opened during that very first expansion.

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And coffee houses were everywhere. Like, because on

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that first, the first expansion that Starbucks did, there were all these

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independent coffee had gotten hot, right, gotten really popular. There's all

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these local coffee houses that you had. And then you had Starbucks, which just and

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I don't know what it is about that, but it, just the name attracts people.

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People just wanted to have that cup. Well, hold on. Like, I got

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one right here. Right? They just wanted to have that cup in their hand, and

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they wanted to walk into they wanted to walk into church or work or

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whatever, be carrying a cup of Starbucks. It was a little bit of,

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a little bit of, you know, whatever was going on. I don't wanna judge it.

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Although I already did. I just have to play the sound effect.

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I just did with what I said. But anyways, Scooter's

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could have said, There's too many coffee houses. Like I don't, you know,

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it's, the competition, it's already been done. It's too big. It's what, and they came

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in with their own local flair. You know, they came in and started

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with 1 and then did 2 and expanded to 5 and then came up with

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a franchise model and began to move around the country. And they're being

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very successful. Now in Sarasota,

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Florida, is there a Scooter's? No. Is there a Starbucks?

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Probably. Right? But Scooter's has found its niche. It

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has found the peep it's found its people. And you will find

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people here in Omaha who, when I was going to Starbucks I hardly go anymore

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just because I brew my own but I would say something about Starbucks, and they'd

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go, Yuck! That's like burnt coffee. That's the worst

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stuff. My wife doesn't like Starbucks coffee. She's like, It's terrible. It's the worst stuff

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in the world. Well, there's people who just swear by it, right? So

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it, if they would have said, if and listen, the

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world is cluttered with these kinds of businesses that

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even though the market was saturated, started. At the same

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time, there was a company here in Omaha called 13th

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Street Coffee that wanted to try and do something like that. And they made

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a run at it, and they didn't, and they weren't successful. Like,

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so you would say, Dave, like, if you only have the

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Scooter story, you go, Oh, you should always start in the

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midst of market, you know, market saturation, and

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we well, no. And then, but if you only looked at the 13th

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Street Coffee example, you'd be like, You should never

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start anything, right? I think sometimes we try to boil

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these things down to, It's always this, or It's all you know why?

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Because it's simple. It's simple. We want simple solutions.

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We want to be told, Yes, I should do it, or No, I shouldn't, when

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in reality, it's infinitely complicated, and we won't

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know till we try. And so I think in this case no, he's tried a

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couple times, and it's failed. Well, Okay. I mean, at some point, look, if you're

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not, if you're trying this, and it's not working, and you're not enjoying it,

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get out. Like stop. But if you're trying

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it, and you're enjoying it, but you just haven't hit the,

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you know, you haven't hit your measurement. Dave, if our measurement was

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100,000 downloads, we should quit. Right?

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We've never come close to getting a single show to have 100,000

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downloads. That's not our purpose. We're here, 1, because we love hanging out with each

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other. 2, we love hanging out with the audience on a live basis. And then

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whatever the number of downloads that it benefits, and it's good for the school podcasting.

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That's kind of why we do this, right? We know that going in. So I

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guess I want to say, just don't resist the urge to

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always try to boil things down to it's a this or that.

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It's, you know, we do it some politics. Stop!

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Think about some things and figure out what, what works for you and

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your Why, even though I'm not a big Simon Sinek fan.

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Think about your Why of and then move forward or don't.

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But it's all about you in that. I don't know. Respond to that, Dave. What

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do you you No. You you hit the nail on the head. So let's say

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you come up with an idea for a show. I'm gonna do this show

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for these kind of people so I can help them blank. Okay, great. I don't

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know. Do you think that's a good idea? Well, it sounds like you know who

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your audience is. Why are you doing this? I just want to put it out

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there because I've been that guy and I want to give him encouragement

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and she needs some help and I'm like, okay, great. Well, do it then. And

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they're like, but do you think I should do it? And I'm like, there's only

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one way to find out. You know, I can say I've got peanut

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butter. I've got butter and bread. I've never

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had just a peanut butter sandwich. Do you think

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that would be good? I don't know. Let's put some butter and

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peanut butter on some bread, knead it and see if it's it doesn't stick to

356
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your mouth too much. No, the butter helps with that. Do it. And I mean,

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I said, you know, there's only one way to find out and we're all like

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this guy is like, I'm just gonna fail again or you maybe

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you won't. You know, if you With that attitude, you will. Yeah. Exactly.

360
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Yeah. And the other thing, I'm gonna play just a few seconds of this because

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it's really long because I've heard people say this over and

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over, and I hope it's gonna work. My PC has been a little freaky lately.

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So when we started our podcast 3 years ago, we already had quite a

364
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bit of connections. You become a 6 figure blogger

365
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and, you know, is it really possible to do it in a year or less?

366
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So I wouldn't say, like, it is a typical route. I

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would say that, like, probably people are talking about it. The more typical is, like,

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you need, like, 3 years. Okay. That's enough of that. But, I mean, I

369
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have another 3 minutes of people going. It took about 3 years,

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and that's 3 years of not stopping. So that's where in

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most cases, I mean, obviously, again, if you're mentally having

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issues and your health is failing for, you know,

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take a break. But I just it I

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see people and I think they want it to be like

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almost like paint by numbers. And I I want that

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with storytelling. I'm like, let me if I just add stakes

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and I start closest to where the action is and I may do this

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and check this and that it'll be a great story. And it's like, not always.

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And it's like, well, okay. I'm consistent. I've got good artwork. I've got a

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good microphone. I've got this. And I'm like, well, okay.

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That but that doesn't there is no I still I'm

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starting to this is weeping into my head, and I wanna keep it out. I

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think there's some of it that's timing and luck. You know what I

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mean? But if you think about some kid there's somewhere right

385
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now in America, there's a 14 year old kid that loves playing

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football. Right? He wants to be the next Tom Brady. And the chances of

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him being the next Tom Brady are really slim because he's

388
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got a he's got a play through pee wee and high school

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and junior league and whatever. And then he might get into college.

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And that whole time we're hoping he doesn't get his brains bashed in and then

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he might get drafted, but then he has to make the practice

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squad and then he might make it, you know, I mean, but yet that

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kid loves playing football and that's why he's doing it. So

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why do we do things when it might not work? Because we like doing it.

395
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Yeah. Well, and we do know if he doesn't do it, I can guarantee he

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won't be, and I'd say Patrick Mahomes because I'm I can't see him.

397
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And I don't like the New England Patriots. Sorry, Ed Sullivan.

398
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But if he doesn't try, it's definitely not gonna happen

399
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100% of the time. That I don't have many guarantees in life.

400
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But I do guarantee you, if you don't go for it, you won't get there,

401
00:24:39,735 --> 00:24:43,130
right? So you gotta try. However, I think you gotta

402
00:24:43,130 --> 00:24:46,970
have, you know, going for one goal.

403
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And then if that goal doesn't happen and sitting back and, well, that's it my

404
00:24:50,635 --> 00:24:54,475
life's over. You got to have some other things going on, you know, with

405
00:24:54,475 --> 00:24:57,470
you. You've got to have some, you got to be open. And, you know, and

406
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I hate to add the complexity to it in this way, but how many stories

407
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do we know of companies that just were on the brink of

408
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quitting or failure, And they just waited one more day. And

409
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then boom, right? Now it's a little, that's a little dramatic, but you get

410
00:25:12,135 --> 00:25:15,929
it, right? Sometimes we're just, we're that close, and if we quit too early,

411
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it goes. Or the businesses with individuals

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who put too much into it and waited too long on a

413
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failure. I mean, we have, in the business world today, we have books

414
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that come from both sides. You know, some that say, Take a

415
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risk and spend everything and really go for it and never

416
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quit. And some that say, You know what, on your first fail, quit and

417
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pivot. Right? We say, we have these, there's the, the gurus, the

418
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business gurus say, Quit and pivot just as much as they say never quit.

419
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What, so what do I do? Well, okay, this is where you, this is

420
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where you take stock, and you engage the

421
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noodle. And you say, Hey, what's best for me? Like this is why I hate

422
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this guru mentality with books and podcasts, even though I kind of do one,

423
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about, you know, you're like, Guys, quit listening to the gurus

424
00:26:05,230 --> 00:26:08,450
and thinking just one of them has the key to success.

425
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Certainly, take what they say. Take what works for you. Move forward

426
00:26:12,455 --> 00:26:15,995
with it. But this is your journey, not theirs.

427
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You take this and say, What works best for me? And then, How do I,

428
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how am I the most happy in this? Right? How am I the

429
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most happy in this journey? It's stressful. There's times you worry.

430
00:26:27,630 --> 00:26:31,365
Those things are gonna happen. I can't be happy all the time. Wouldn't that be

431
00:26:31,365 --> 00:26:35,125
awesome? No. Then we'd have the matrix. So you, you got to,

432
00:26:35,125 --> 00:26:38,620
you know, take the advice, but you create your own

433
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journey. Yeah. The, the chat room's saying, give it a 1000

434
00:26:42,380 --> 00:26:46,075
days. We don't need no stinking permission from the

435
00:26:46,075 --> 00:26:49,915
Sex Pistols. Jeff C. Says, I don't know many business or people who put all

436
00:26:49,915 --> 00:26:53,550
their eggs in the podcasting basket right at the beginning. Yeah, it's

437
00:26:53,550 --> 00:26:57,310
it really let's see here. There's a lot of things. It's and Randy

438
00:26:57,470 --> 00:27:01,205
got a good Granny's got a good comment, right? He says, This is why

439
00:27:01,205 --> 00:27:04,804
there's no formula. And there are formulas, there are pieces of

440
00:27:04,804 --> 00:27:08,645
formulas to put together. But it's a complex formula, right? No formula

441
00:27:08,645 --> 00:27:11,850
is secret. We each have to figure it out. And I can't agree more with

442
00:27:11,850 --> 00:27:15,370
Randy. I mean, I really like what Randy does. Can't agree more with

443
00:27:15,370 --> 00:27:19,085
it. It you've got it. And listen, I'm not saying

444
00:27:19,085 --> 00:27:22,445
you're not. I know many of you listening to this are struggling with it, and

445
00:27:22,445 --> 00:27:26,030
you just want the struggle is good. Like

446
00:27:26,030 --> 00:27:29,870
embrace the struggle on this, because the struggle is good. All

447
00:27:29,870 --> 00:27:33,650
right. So here's my other question, Jim. So let's say

448
00:27:34,054 --> 00:27:37,815
you're doing pretty good and you get 2,000 downloads of your show, but

449
00:27:37,815 --> 00:27:41,434
you really want 5,000. Okay. Alakazam,

450
00:27:42,750 --> 00:27:46,530
you have 5,000 downloads. Now what?

451
00:27:46,670 --> 00:27:50,030
Exact exactly. Like what? What? Okay. If I because I Now it's

452
00:27:50,030 --> 00:27:53,815
10,000. Because I say this because I went through this. At one point, the school

453
00:27:53,815 --> 00:27:57,195
of podcasting was occasionally getting 3,000 downloads an episode.

454
00:27:57,870 --> 00:28:01,550
Okay? And I was like, okay. This is there was something in my brain that

455
00:28:01,550 --> 00:28:05,230
was like, I want 3,000 downloads. I don't know why, but I wanted

456
00:28:05,230 --> 00:28:08,755
3,000 downloads. And then the IAB came along, little

457
00:28:08,755 --> 00:28:12,355
haircut. And then Apple came along, bigger haircut. And I'm not getting

458
00:28:12,355 --> 00:28:15,830
anywhere near 3,000 downloads anymore. And it's one of those like,

459
00:28:15,830 --> 00:28:19,430
okay, but, like, why was that the number? Because I

460
00:28:19,430 --> 00:28:22,950
don't judge my success on downloads. I judge my

461
00:28:22,950 --> 00:28:26,705
success on how many people are signing up at the School of Podcasting.

462
00:28:26,705 --> 00:28:30,225
And this was a good week at the School of Podcasting. And so there is

463
00:28:30,225 --> 00:28:33,445
that thing where it's like, no, I want more people. I want I'm like, okay,

464
00:28:34,370 --> 00:28:37,970
why? To prove that you your stuff is

465
00:28:37,970 --> 00:28:41,650
valid? Like, well, you should know what's valid based on

466
00:28:41,650 --> 00:28:45,424
the research you did to do the episode unless the

467
00:28:45,424 --> 00:28:49,264
episode was just AskChatGPT. And I'm really starting

468
00:28:49,264 --> 00:28:52,890
to sound anti chatgpt and I don't want to because it does

469
00:28:52,890 --> 00:28:56,730
some really cool stuff. I'm just not I'm not sold

470
00:28:56,730 --> 00:29:00,345
on AskChatGPT. Use it for your content.

471
00:29:00,405 --> 00:29:03,765
That's the part I'm like, if we have time, I might show you something I'm

472
00:29:03,765 --> 00:29:07,545
playing with right now, and it gave me 44 sources. It was an AI tool,

473
00:29:07,779 --> 00:29:11,139
and it gave me the 44 sources that it gave. But in the end, the

474
00:29:11,139 --> 00:29:14,745
content was, you know, hey, how do I lose weight, eat less and

475
00:29:14,825 --> 00:29:18,025
exercise more. And I was like, and here's your 44 sources that told you that.

476
00:29:18,025 --> 00:29:21,645
And I was not not quite sure. Yeah. You know, you might have

477
00:29:22,184 --> 00:29:25,790
a podcast that is just meant to encourage people. And is it gonna

478
00:29:26,250 --> 00:29:30,030
be a message that's gonna resonate with tens of 1,000?

479
00:29:30,570 --> 00:29:34,090
Maybe not. If it doesn't, and you encourage 1 person, Hey, you've done your

480
00:29:34,090 --> 00:29:37,794
job. However, that being said, you might go at a

481
00:29:37,794 --> 00:29:41,554
podcast whose goal is to move a product, right, or to

482
00:29:41,554 --> 00:29:45,350
move a something, move something, influence something, change

483
00:29:45,350 --> 00:29:49,190
things. Numbers are important. Like in that case, just,

484
00:29:49,190 --> 00:29:52,955
I'm in, this is at work. We watch our numbers. Now we don't

485
00:29:52,955 --> 00:29:56,715
obsess over them, and it's just one component of it, right? Certainly, we

486
00:29:56,715 --> 00:30:00,410
monitor the channel and monetization of it, some of those kinds of things. But you

487
00:30:00,410 --> 00:30:04,090
begin to, if it and it's Okay to make a

488
00:30:04,090 --> 00:30:07,930
podcast to make money. That's, I think sometimes we poohed out a little

489
00:30:07,930 --> 00:30:11,385
too much. You, it's absolutely great. Just

490
00:30:11,385 --> 00:30:15,005
realize that's what you're in for. Then numbers do matter. Then

491
00:30:15,225 --> 00:30:18,730
engagement or, you know, we know registration to our newsletter is

492
00:30:18,890 --> 00:30:22,669
super important. So we talk about that, encourage people to do that

493
00:30:22,809 --> 00:30:26,505
and to get that done. So just know the, just know

494
00:30:26,505 --> 00:30:30,265
what you're trying to get at, and then remove those barriers as you start

495
00:30:30,265 --> 00:30:33,645
looking at it. It's like, Hey, if it is to get downloads, Okay,

496
00:30:33,865 --> 00:30:37,580
how do I restructure things? You know, and I'll be

497
00:30:37,580 --> 00:30:41,340
honest, Dave, I don't know very many businesses that I mean, this

498
00:30:41,340 --> 00:30:45,174
story happens over and over again. But I don't know many companies

499
00:30:45,315 --> 00:30:48,835
that were started, and this, the founder says, Yeah, I didn't spend any money on

500
00:30:48,835 --> 00:30:52,434
it. Said by no founder

501
00:30:52,434 --> 00:30:56,120
ever. They usually say, I'm, I spent every dime I

502
00:30:56,120 --> 00:30:59,960
had, and I went up to the, you know, I borrowed

503
00:30:59,960 --> 00:31:03,315
up to here, and it was a super giant risk, and it paid

504
00:31:03,375 --> 00:31:06,895
off. And sometimes I wonder I'm not saying it is, but I

505
00:31:06,895 --> 00:31:10,600
sometimes I wonder if the it's one of

506
00:31:10,600 --> 00:31:14,360
the keys, one of the things to success is taking a giant risk, you

507
00:31:14,360 --> 00:31:18,200
know, because you're so much more engaged when you're

508
00:31:18,200 --> 00:31:22,045
all the way in, You know? He did say you're all the way in.

509
00:31:22,105 --> 00:31:25,865
Yeah. He did say he kinda half hearted the previous ones.

510
00:31:25,865 --> 00:31:29,559
And I'm like, well, you know, I mean, one of the things that I

511
00:31:29,559 --> 00:31:33,240
am a walking contradiction of is I tell people you should do one really

512
00:31:33,240 --> 00:31:36,865
good podcast. And then I start another one, you know, so

513
00:31:36,865 --> 00:31:40,465
it's like, you know, but, yeah, Randy says, why do you want

514
00:31:40,465 --> 00:31:44,225
5,000 downloads? Right. And then, Jive says, it blows my

515
00:31:44,225 --> 00:31:48,040
mind when I hear about new podcasters trying to automate their process.

516
00:31:48,040 --> 00:31:51,400
It's like having somebody else do your hobby for you. That's an

517
00:31:51,400 --> 00:31:55,165
interesting take. And then I love Danny Brown from Captivate. I'll

518
00:31:55,165 --> 00:31:58,845
take a 100 engaged listener, and fans and

519
00:31:58,845 --> 00:32:02,200
supporters as opposed to a 1,000 generic downloads every day.

520
00:32:02,440 --> 00:32:06,039
Yeah. And then part of it is just I enjoy it.

521
00:32:06,039 --> 00:32:09,885
Gary says, because I feel like I learn something new each time I

522
00:32:09,885 --> 00:32:13,645
interview someone. I just listened to the book from

523
00:32:13,645 --> 00:32:17,485
Serge Tonkiak something like the lead singer of system

524
00:32:17,485 --> 00:32:20,870
of a down. Oh, I thought you talked about the guy in Beverly Hills

525
00:32:20,870 --> 00:32:24,390
Cop. No. But I I wanna be very American and call him

526
00:32:24,390 --> 00:32:28,195
surge and it's surge. It's the guy from System of a Down, that guy, curly

527
00:32:28,195 --> 00:32:31,975
hair. And he's kind of at times woo. And

528
00:32:32,275 --> 00:32:35,770
but he says, really, the art isn't in the finished

529
00:32:35,770 --> 00:32:39,210
product. It's the art is you going through the

530
00:32:39,210 --> 00:32:42,865
process of making that. And I was like, I think he's got a point

531
00:32:42,865 --> 00:32:46,485
there. And here's the interesting thing about that is

532
00:32:46,945 --> 00:32:50,430
he cannot sleep on a bus. He just can't. And he's like,

533
00:32:50,430 --> 00:32:54,190
so consequently, as you might imagine, I hate touring. He

534
00:32:54,190 --> 00:32:57,790
goes, because by the end of the tour, I'm a zombie. And he said,

535
00:32:57,790 --> 00:33:01,575
so after they they put out 2 albums in 1 year. And I mean,

536
00:33:01,575 --> 00:33:04,695
they're they literally the number one, they're as big as they can get. And he

537
00:33:04,695 --> 00:33:08,460
said, guys, I don't want to tour anymore. He goes, I want

538
00:33:08,460 --> 00:33:12,220
to keep doing this and that. And so they were he's like, if and at

539
00:33:12,220 --> 00:33:14,540
one point, he said, you guys should find a new singer because I'm kind of

540
00:33:14,540 --> 00:33:18,325
holding you back. And he's like, I love you guys. You're my brothers, but I

541
00:33:18,325 --> 00:33:22,005
don't wanna do that. And then he was key. A typical band

542
00:33:22,005 --> 00:33:25,680
thing where you have something that works. You got 4 people and

543
00:33:25,680 --> 00:33:29,360
they all didn't say it stay exactly the same. And so

544
00:33:29,360 --> 00:33:32,080
he's like, I want to put some of this music in. And the guitar player

545
00:33:32,080 --> 00:33:34,945
is like, no, I I write the music. You write the lyrics. And he's like,

546
00:33:34,945 --> 00:33:38,385
well, you can write some lyrics. You started to write more lyrics. I'll write more

547
00:33:38,385 --> 00:33:41,905
music. And it just that's why they don't put out new music anymore. They can't

548
00:33:41,905 --> 00:33:45,590
agree on who's doing what. But here's the thing. He just

549
00:33:45,590 --> 00:33:49,270
said, yeah, we're not I'm not doing that anymore. And what's interesting is they went

550
00:33:49,270 --> 00:33:53,015
years years without touring. And then they

551
00:33:53,015 --> 00:33:56,455
said, hey, why don't we just do a couple shows? I can do a couple

552
00:33:56,455 --> 00:33:59,895
shows because he had back surgery and he had all sorts of like physically. He's

553
00:33:59,895 --> 00:34:02,480
has our time with He goes, but let's do a few shows here and there.

554
00:34:02,480 --> 00:34:06,320
Like, in 2023, they had one show. And he said, the interesting

555
00:34:06,320 --> 00:34:09,699
thing is we make more money doing less work

556
00:34:10,155 --> 00:34:13,355
because, hey, if you're gonna go see System, you've got to get you got to

557
00:34:13,355 --> 00:34:16,795
go to San Francisco this year. That's the only place they're playing. And he goes,

558
00:34:16,795 --> 00:34:20,640
we actually make even more money than we did for the

559
00:34:20,640 --> 00:34:24,320
year than if we had like when they were gone for like 5 years. He

560
00:34:24,320 --> 00:34:27,860
goes, we made more money with less shows and got paid

561
00:34:28,085 --> 00:34:30,964
more than we did when we did a ton of shows because it's the old

562
00:34:30,964 --> 00:34:34,804
supply and demand thing. So sure, though, when I heard that I was maybe

563
00:34:34,804 --> 00:34:38,429
that I have to be everywhere thing, at least

564
00:34:38,429 --> 00:34:42,190
in music, I realize we're talking podcasting, but I was like, Yeah. I think

565
00:34:42,190 --> 00:34:45,895
it's, I think it's similar. You know, I think it's similar. And yet

566
00:34:45,895 --> 00:34:49,034
there are times being everywhere is,

567
00:34:49,734 --> 00:34:53,435
it works for you. I mean, I think about Phil Collins and his career

568
00:34:53,895 --> 00:34:57,260
with Genesis, starting as the drummer. Listen,

569
00:34:57,400 --> 00:35:01,180
you kind of wonder what Peter Gabriel thinks. He left Genesis

570
00:35:01,320 --> 00:35:04,695
right before they got Now it's pop

571
00:35:04,695 --> 00:35:08,295
popular. They'd wanted to be a progressive band. Peter

572
00:35:08,295 --> 00:35:11,815
leaves he goes do his own things and was successful in his own

573
00:35:11,815 --> 00:35:14,980
ways, had a following in his own ways, but

574
00:35:15,200 --> 00:35:18,800
certainly not the rocket success that Phil Collins had. Now

575
00:35:18,800 --> 00:35:22,385
Phil took the approach in the '80s '90s to be

576
00:35:22,445 --> 00:35:26,225
everywhere. He was literally everywhere. If you remember

577
00:35:26,365 --> 00:35:29,805
Live Aid or one of those, he did the concert in

578
00:35:29,805 --> 00:35:33,620
England, and then took the Concord to do the one in America. His, that was

579
00:35:33,620 --> 00:35:37,060
his philosophy. That's what he was happy with. Phil was the

580
00:35:37,060 --> 00:35:40,785
most happy person when he was on stage, and he

581
00:35:40,785 --> 00:35:44,385
would say his worst moments was when he wasn't. Like

582
00:35:44,385 --> 00:35:47,960
he, his life was a mess. A lot of his songs, like Taylor

583
00:35:47,960 --> 00:35:51,480
Swift, a lot of his songs are breakup songs. I don't know why she gets

584
00:35:51,480 --> 00:35:54,700
all the credit for it. A lot of Phil Collins' songs that he wrote,

585
00:35:55,185 --> 00:35:59,025
all breakup songs. He had a couple marriages too. He had some really

586
00:35:59,025 --> 00:36:02,465
bad experiences, right? So it's not just Taylor Swift,

587
00:36:02,465 --> 00:36:06,069
friends. Phil Collins was doing this long before Taylor was.

588
00:36:06,450 --> 00:36:10,210
But he was happiest when he was in front of people

589
00:36:10,210 --> 00:36:13,945
performing. And he did it until he's literally crippled

590
00:36:13,945 --> 00:36:17,465
now, right? I mean, he played and drummed and

591
00:36:17,465 --> 00:36:20,765
performed, fell off the stage in 2008, I think, or 2007

592
00:36:21,210 --> 00:36:25,049
hurt his back at a Genesis concert and never been the same since.

593
00:36:25,049 --> 00:36:28,829
And I saw him in 2018 at the I'm Not Dead Yet tour.

594
00:36:29,285 --> 00:36:32,184
He, they bring him out, put him in a chair, and he holds the microphone

595
00:36:32,405 --> 00:36:36,244
and doesn't do a thing. Now his band is awesome, right? Even in

596
00:36:36,244 --> 00:36:39,740
a crippled state, Phil would rather be on the stage. So

597
00:36:40,280 --> 00:36:43,980
if you're, if you want to be on the stage in front of a microphone

598
00:36:44,040 --> 00:36:47,775
all the time doing these things, you do that. Don't let anybody tell you can't.

599
00:36:47,775 --> 00:36:51,234
You can be everywhere. And being everywhere is not bad.

600
00:36:51,375 --> 00:36:55,170
But Dave, to your point, if that, if you need balance, if you

601
00:36:55,170 --> 00:36:58,610
got a family, if you're whatever that is, whatever those pieces

602
00:36:58,610 --> 00:37:02,105
are, and you need to bring it back, That may be

603
00:37:02,105 --> 00:37:05,625
equally successful as being everywhere. Right? You

604
00:37:05,625 --> 00:37:09,464
decide on that. That's the, that should be the title of the show.

605
00:37:09,464 --> 00:37:13,290
You decide on this. Well, and Dan makes a great point. He said,

606
00:37:13,290 --> 00:37:16,890
but system of a down had to do a ton of shows to hit that

607
00:37:16,890 --> 00:37:20,592
level. That's true. That's a good point. They did. No. You're right. They had to

608
00:37:20,592 --> 00:37:23,902
have something. You didn't all of a sudden just say, well, I'm a band. We're

609
00:37:23,902 --> 00:37:27,670
gonna play once a year. It's gonna be popular. You're like, yeah. Nobody knows who

610
00:37:27,670 --> 00:37:31,110
you are. You are. Yeah. That status. And they played everywhere. And the other thing

611
00:37:31,110 --> 00:37:34,945
was, there's a band that nobody sounds like

612
00:37:35,025 --> 00:37:38,065
People go, well, they're kind of like Rage Against the Machine. I'm like, no, you're

613
00:37:38,065 --> 00:37:41,365
not listening because System of a Down has something that

614
00:37:41,745 --> 00:37:45,190
most bands don't, and that is they like to surprise you.

615
00:37:45,650 --> 00:37:47,670
They'll be going along and you just be this.

616
00:37:54,164 --> 00:37:57,704
It's weird, and it's like so they're weird and they're silly.

617
00:37:57,924 --> 00:38:01,770
They have a song. It's all about advertising, and

618
00:38:01,770 --> 00:38:05,609
it's wanna buy the pie, beat the pie, every minute, every second, buy, buy, buy,

619
00:38:05,609 --> 00:38:09,450
buy, buy, buy. Wanna buy the pie, beat the pie, every minute, every second, buy,

620
00:38:09,450 --> 00:38:12,985
buy, buy, buy, buy. And then the chorus is pepperoni and green peppers,

621
00:38:13,225 --> 00:38:16,985
mushrooms, olives, chives, pepperoni and green peppers, mushrooms, olives, chives. And they're

622
00:38:16,985 --> 00:38:20,750
saying this incredibly fast. And you hear it and you laugh because you're like,

623
00:38:20,750 --> 00:38:24,190
did that guy just say pepperoni and green peppers, mushrooms, olive chives?

624
00:38:24,190 --> 00:38:27,765
Pepperoni and green peppers, mushrooms, olive chives? And that's meat therapy.

625
00:38:27,825 --> 00:38:31,285
It's just the weirdest, silliest stuff you've ever heard of.

626
00:38:31,585 --> 00:38:35,105
And I was like, I remember the first time I got these CDs, I'm

627
00:38:35,105 --> 00:38:38,550
driving to Pennsylvania. I'm working,

628
00:38:38,850 --> 00:38:42,530
for a company was supposed to be to teach people how to set

629
00:38:42,530 --> 00:38:46,134
up to use their phones. That's how long ago this was. But it's me and

630
00:38:46,134 --> 00:38:49,815
my boss. And I got these CDs from the library and we just sat there

631
00:38:49,815 --> 00:38:53,520
and howled. We're like, what are we listening to? Like,

632
00:38:53,520 --> 00:38:56,880
what is this? And I think Sting, there's an interview with Sting, and he said

633
00:38:56,880 --> 00:39:00,720
when he listens to music, if somebody hasn't thrown in some sort of

634
00:39:00,720 --> 00:39:04,485
ever so slightly curveball to surprise him, he's bored.

635
00:39:05,105 --> 00:39:08,625
And so may I'm working this week's episode of The School of

636
00:39:08,625 --> 00:39:11,845
Podcasting is about, okay, what does make great content?

637
00:39:12,380 --> 00:39:15,980
And the answer is, it's hard and it's also like golf. Just like

638
00:39:15,980 --> 00:39:19,740
Randy said, there's no formula. It's this. Sometimes it has this. Sometimes

639
00:39:19,740 --> 00:39:23,195
it has that. So it's kind of tricky. But we do

640
00:39:23,195 --> 00:39:27,035
have a question from Ralph. Got a couple. Yeah. We

641
00:39:27,035 --> 00:39:30,470
got a couple in here. Yeah. If you're willing to discuss some audio things

642
00:39:30,470 --> 00:39:34,230
always, I'm switching mics for my show and it has presets for

643
00:39:34,230 --> 00:39:38,045
noise gain condensing, and I'm lost as to what to select to

644
00:39:38,045 --> 00:39:41,645
make the best sound. Here's how you do this. You go, oh, here, let's just

645
00:39:41,645 --> 00:39:45,220
play with this. So if I go, alright. This is

646
00:39:45,380 --> 00:39:49,060
I'd go, this is me with processing on, and this is

647
00:39:49,060 --> 00:39:52,445
me with processing off. This is me with

648
00:39:52,445 --> 00:39:56,045
processing back on. Record what you're doing as you're doing

649
00:39:56,045 --> 00:39:59,565
it. And then so you'll have one with, like, okay, here's one with noise

650
00:39:59,565 --> 00:40:02,930
on. Here's one with noise off. And then just vote with your

651
00:40:02,930 --> 00:40:06,690
ears and realize just because you have them doesn't

652
00:40:06,690 --> 00:40:09,995
mean you have to use them. I remember when I first got a DBX.

653
00:40:10,535 --> 00:40:13,975
It was this noise gate compressor, big bottom, and I just turned all the

654
00:40:13,975 --> 00:40:17,770
knobs and put out an episode and immediately got feedback. They're like, I don't

655
00:40:17,770 --> 00:40:20,570
know what you're doing with your sound, but you're rattling the tonsils out of my

656
00:40:20,570 --> 00:40:24,170
teeth. So be careful with that. Record it

657
00:40:24,170 --> 00:40:27,825
too and then play it back in with a different set of headphones so that

658
00:40:27,825 --> 00:40:31,345
you can kind of get a feel for record it, take it into the

659
00:40:31,345 --> 00:40:35,105
car and play it so you hear what you sound like inside a

660
00:40:35,105 --> 00:40:38,860
car or whatever. The, I think the important part on

661
00:40:38,860 --> 00:40:42,300
that, Dave, is we can once we set the

662
00:40:42,300 --> 00:40:46,045
levels and we leave them there, we kind of get used to them. And

663
00:40:46,045 --> 00:40:49,725
you stop hearing things that you used to hear. I've this has been my

664
00:40:49,725 --> 00:40:53,340
struggle with lighting too, as I've been working on my lighting here, is you

665
00:40:53,340 --> 00:40:56,140
kind of get, after a while, you're like, Okay, I'm not gonna look at it

666
00:40:56,140 --> 00:40:59,820
anymore. And so listen to the feedback that you get. You know,

667
00:40:59,820 --> 00:41:03,494
like in your case, you know, Hey, you might Okay, be Okay with teeth rattling,

668
00:41:04,035 --> 00:41:07,875
whatever. But when your audience says, Hey, you know, like, I

669
00:41:07,875 --> 00:41:11,540
got some feedback one time. I was playing the opening

670
00:41:11,540 --> 00:41:15,300
music on Home Gadget Geeks too loud. And one of

671
00:41:15,300 --> 00:41:18,980
my listeners said, I actually have no idea what you say because the music's

672
00:41:18,980 --> 00:41:22,675
so loud. It's, it's overriding what

673
00:41:22,675 --> 00:41:26,195
you're supposed to be saying. And I say the same thing: News, reviews, product

674
00:41:26,195 --> 00:41:29,860
updates and conversation all for the average tech guy. That's kind of our tagline, right?

675
00:41:30,260 --> 00:41:32,820
And he's like, I have no idea what you're saying. I never knew it was

676
00:41:32,820 --> 00:41:36,500
that. It's like the cappuccino hold the foam on the,

677
00:41:36,500 --> 00:41:39,785
in the beginning of this show, you know, when you're playing the music for Mark.

678
00:41:40,984 --> 00:41:43,964
So also make sure you're listening to your audience.

679
00:41:44,424 --> 00:41:48,000
So mess around with it a lot. Try a lot of different

680
00:41:48,000 --> 00:41:51,120
things. Get it a lot first, get it to your ears, the way you have

681
00:41:51,120 --> 00:41:54,480
to hear yourself. So get it to the way you like it. Record a bunch

682
00:41:54,480 --> 00:41:57,995
of it, play it in a bunch of different environments, get a bunch of feedback

683
00:41:57,995 --> 00:42:01,595
on it. And then once you dial it in, I say don't change it until

684
00:42:01,595 --> 00:42:05,390
you get feedback that tells you otherwise. Cause your audience is gonna

685
00:42:05,390 --> 00:42:08,829
want your audio on School of Podcasting is

686
00:42:08,829 --> 00:42:12,430
different than your audio here. I think you do some different

687
00:42:12,430 --> 00:42:16,265
processing, or I hear it differently, because I could be doing it

688
00:42:16,265 --> 00:42:19,785
live with you. Right? But you sound a little, your sounds a

689
00:42:19,785 --> 00:42:23,470
little bit different on the school podcasting than it is live here on

690
00:42:23,470 --> 00:42:27,230
Ask, in my ears, my opinion. Right? Oh, live. Definitely. Yeah. Because I take

691
00:42:27,230 --> 00:42:30,934
what we're doing live, and we are missing the

692
00:42:31,795 --> 00:42:35,555
oh, it's it's a plug in. I put on everything I do when I so

693
00:42:35,555 --> 00:42:39,400
this there is some post processing that goes through this. Yeah. So Yeah. Yeah. And

694
00:42:39,400 --> 00:42:42,840
does anybody has it have you ever gotten that feedback? Has anybody but me ever

695
00:42:42,840 --> 00:42:46,605
said they noticed the difference between the 2? And No. It's

696
00:42:46,765 --> 00:42:49,984
well, that's the thing. We can spend hours tweaking our audio

697
00:42:50,765 --> 00:42:54,230
and, you know, I am not the audio engineer that's like, oh, you need to

698
00:42:54,230 --> 00:42:58,070
boost that, 17 ks and take out about 82. Right.

699
00:42:58,070 --> 00:43:01,690
You know, about a half a decimal. You know, if you could sniff the 300

700
00:43:01,830 --> 00:43:05,665
dB range and, you know, it's like, no. I'm like, I

701
00:43:05,665 --> 00:43:09,345
listen to my audio from 1 old, new, whatever, and I'm like, oh, that sounds

702
00:43:09,345 --> 00:43:12,750
different. And I'm like, yeah, but it's listenable. Like, as long as it's not

703
00:43:12,830 --> 00:43:16,590
Yeah. Harsh and ripping off my head. No. I I think

704
00:43:16,590 --> 00:43:20,224
your school of podcast audio is a little flatter. It's easier

705
00:43:20,224 --> 00:43:23,744
for me to listen to in the car. Where here, you have more

706
00:43:23,744 --> 00:43:27,585
depth. This is my perception, by the way. This could be totally opposite of what

707
00:43:27,585 --> 00:43:31,400
you're trying to do. But here, there's more depth in your voice. It's a little

708
00:43:31,400 --> 00:43:35,079
more, it's a little richer and a little more complex than what I

709
00:43:35,079 --> 00:43:38,755
hear on Ask the or what I on school podcasting, when I go over there

710
00:43:38,755 --> 00:43:42,434
and listen to that show. Good or bad? Well, I

711
00:43:42,434 --> 00:43:46,194
listen to you here live. I like the richness of it

712
00:43:46,194 --> 00:43:49,890
live. When I listened to school podcasting in the car,

713
00:43:49,890 --> 00:43:53,570
and I appreciate it a little flatter. So for me, it

714
00:43:53,570 --> 00:43:57,015
worked. And if you wanna have fun, do the question of the month where everybody

715
00:43:57,015 --> 00:44:00,695
sends you Oh, yeah. Really wide ranges

716
00:44:00,695 --> 00:44:04,329
of audio that I'm like, yee. So I just put those

717
00:44:04,329 --> 00:44:08,089
all through through Auphonic. Yeah. Oh, thank you. I

718
00:44:08,089 --> 00:44:10,829
wanted to say Audacity. I wanted to say Addition.

719
00:44:11,835 --> 00:44:15,515
It's that's usually what I do. Just at least get Gary said, Curtis

720
00:44:15,515 --> 00:44:18,655
Judd. If you aren't watching Curtis Judd's YouTube channel,

721
00:44:19,119 --> 00:44:22,640
excellent video tutorials about audio processing. Did one recently for the

722
00:44:22,640 --> 00:44:26,240
DBX 286, which is the thing I was talking about and also did the

723
00:44:26,240 --> 00:44:29,635
RODECaster Pro 2. So yeah, that's Curtis does really

724
00:44:29,635 --> 00:44:32,615
in-depth stuff. So that's it. I'm dying to hear

725
00:44:32,995 --> 00:44:36,730
there's actually next week Sounds Profitable

726
00:44:36,790 --> 00:44:40,470
is doing a thing. It's a report called ad nauseam. And

727
00:44:40,470 --> 00:44:44,015
this is interesting. This is where it comes down

728
00:44:44,015 --> 00:44:47,775
to trust. And so they're doing

729
00:44:47,855 --> 00:44:51,475
so think about this. A company that works in the advertising

730
00:44:52,330 --> 00:44:55,930
realm of podcasting is doing a report on, are there too

731
00:44:55,930 --> 00:44:59,690
many ads in podcast? And my cynical mind popped in and

732
00:44:59,690 --> 00:45:03,335
like, let me guess what the advertise people say. Oh, we need more

733
00:45:03,335 --> 00:45:07,175
ads. People love them. And I'm like, yeah, but it's Tom Webster. And

734
00:45:07,175 --> 00:45:10,555
I trust Tom Webster because he's been doing surveys forever.

735
00:45:12,020 --> 00:45:15,859
And on the other hand, if they say, oh, everybody pile in more ads and

736
00:45:15,859 --> 00:45:19,460
then they don't work, well, then his customers, the

737
00:45:19,460 --> 00:45:23,285
advertising people are gonna go this advertising, this podcasting thing's a

738
00:45:23,285 --> 00:45:27,045
piece of crap. We're out. So I was like, no, I can see he's going

739
00:45:27,045 --> 00:45:30,780
to, you know, not that Tom would ever lie, but I'm always like,

740
00:45:30,780 --> 00:45:33,580
wait a minute. Anytime a report comes out, the first thing I do is like,

741
00:45:33,580 --> 00:45:37,224
who made the report? I go, let's consider the source because

742
00:45:37,224 --> 00:45:41,065
sometimes, you know, you know, so but that is coming out

743
00:45:41,065 --> 00:45:44,525
next week. So in fact, if anything sounds profitable,

744
00:45:44,825 --> 00:45:48,050
they have somewhere I need to go find it. They made

745
00:45:48,510 --> 00:45:52,270
a report for like little podcasters like me and

746
00:45:52,270 --> 00:45:55,615
you that are trying to get advertisers. And I need to go over and find

747
00:45:55,615 --> 00:45:59,135
that report because I was like, oh, I need to find that and show that

748
00:45:59,135 --> 00:46:02,595
to the people at the school of podcasting. And before I could say,

749
00:46:03,080 --> 00:46:06,840
you know, supercadifragilistixxpialadocious, there was another report out and

750
00:46:06,840 --> 00:46:09,640
then another they do a lot of reporting over there. So I need to go

751
00:46:09,640 --> 00:46:13,075
dig that out. But speaking of that, Jay Can I

752
00:46:13,075 --> 00:46:16,435
have one more thing before? Are you gonna move on and stop it? No. We're

753
00:46:16,435 --> 00:46:19,555
staying in the advertising space. We go ahead. Go ahead. Go ahead. Go ahead. If

754
00:46:19,555 --> 00:46:23,320
you want. Jay says, I've started using dynamic content to promote

755
00:46:23,320 --> 00:46:26,840
my guests toward dates. I'm that's by the way, that's really nice of you to

756
00:46:26,840 --> 00:46:30,645
do. I'm running it post roll knowing it won't get as much listeners as

757
00:46:30,725 --> 00:46:34,025
pre roll. Do you think running it pre roll is frustrating?

758
00:46:34,885 --> 00:46:38,660
My one word answer to that would be yes. I for me. I

759
00:46:38,660 --> 00:46:42,340
don't think so. See my pre roll. This is what I want to hear. Ask

760
00:46:42,340 --> 00:46:45,540
the Podcast Coach is brought to you by The School of Podcasting. Find it at

761
00:46:45,540 --> 00:46:49,295
schoolofpodcasting.com intro music. Like, I'll accept like a

762
00:46:49,295 --> 00:46:53,075
5 to 10 second intro. But when it's like, you know,

763
00:46:53,215 --> 00:46:56,995
do you swallow saliva in small amounts over long periods of time?

764
00:46:57,440 --> 00:47:00,880
Ask your doctor if, you know, blah blah blah is right for you. In fact,

765
00:47:00,880 --> 00:47:04,640
I really so anyway, so pre I'm not a big

766
00:47:04,640 --> 00:47:08,435
fan of pre roll. The first thing I wanna hear I saw the title

767
00:47:08,435 --> 00:47:12,035
and I like, oh, I want to know a bar about that. And it's like,

768
00:47:12,035 --> 00:47:15,870
and I know Joe Rogan. Okay. You're

769
00:47:15,870 --> 00:47:19,550
not Joe Rogan, you know? So I'm not a big pre

770
00:47:19,550 --> 00:47:23,065
roll. And if it is, it's a quick one. And it's like, you know,

771
00:47:23,065 --> 00:47:26,905
today's show is brought to you by podcasthotsie.com. I'll tell you more about it

772
00:47:26,905 --> 00:47:30,750
later. Check it out. Podcasthotsie.com. Bam intro music, you know,

773
00:47:30,750 --> 00:47:34,190
whatever it is. So I'm a big fan of short intros. Jim, apparently, you are

774
00:47:34,190 --> 00:47:37,070
not. You are not. I disagree with you, Dave. This is it. This is our

775
00:47:37,070 --> 00:47:38,530
last podcast together.

776
00:47:41,235 --> 00:47:43,815
Okay, next topic. No. Exactly.

777
00:47:45,155 --> 00:47:48,730
In this case, in this case with Jay, I think it done

778
00:47:48,730 --> 00:47:52,490
strategically put because it's promoting the guests' tour dates.

779
00:47:52,490 --> 00:47:56,295
And oftentimes, the listeners of his show are coming because

780
00:47:56,295 --> 00:48:00,134
the guest name that's in the title. And so it's not, you know, it's

781
00:48:00,134 --> 00:48:03,980
not a Pepto Bismol ad for, you know, that's just showing up

782
00:48:03,980 --> 00:48:07,680
out of nowhere. It's just, it's not a, it's not just a random

783
00:48:08,380 --> 00:48:11,755
inserted ad. It's Jay using the pre roll to

784
00:48:11,755 --> 00:48:15,115
promote the tour dates. Right? I think if I understand that, Jay, you can chime

785
00:48:15,115 --> 00:48:18,930
in. And if it's not, you should do that. But it's appropriate.

786
00:48:19,070 --> 00:48:22,349
So the pre roll or the, yeah, the pre roll is appropriate to the content

787
00:48:22,349 --> 00:48:26,030
that's in there. Now, listen, Rogan can do this and get away with it,

788
00:48:26,030 --> 00:48:29,545
because he's Joe Rogan. And you'd be like, Well, why can't I? Because you're not

789
00:48:29,545 --> 00:48:33,305
Joe Rogan. Your listeners may want something they may not care, to

790
00:48:33,305 --> 00:48:37,140
be honest with you. I run a pre roll on Shout Engine.

791
00:48:37,280 --> 00:48:40,580
I'm like, oh, maybe that's not the right one. I forget the name of it.

792
00:48:40,960 --> 00:48:44,335
And that thing gets, you know, I don't know, it's 20, 30, 40

793
00:48:44,335 --> 00:48:48,095
listens an episode. It's I don't promote it, but it does get it. And

794
00:48:48,095 --> 00:48:51,870
no one's ever given me any feedback through that. Like stop the pre

795
00:48:51,870 --> 00:48:55,630
roll, for God's sakes. Right? So will it work? So Jay

796
00:48:55,630 --> 00:48:59,150
says, I'm correct. Thanks, Jay. That's good. That's good to know that I read that

797
00:48:59,150 --> 00:49:02,925
correctly. Again, think about it for your audience. And so I do think

798
00:49:03,005 --> 00:49:06,845
and I'm agreeing and disagreeing with you, Dave, from that standpoint. But I think in

799
00:49:06,845 --> 00:49:10,670
that case, it's a perfect use of the pre roll where the context is

800
00:49:10,670 --> 00:49:14,509
appropriate to the content. Yeah, that's it. And then Danny says

801
00:49:14,670 --> 00:49:18,095
That's a quote. That's a short right there. I've listened to the start of an

802
00:49:18,095 --> 00:49:21,855
episode that had 3 pre rolls, and then I got 6

803
00:49:21,855 --> 00:49:25,535
minutes of the episode before I got the first two mid

804
00:49:25,535 --> 00:49:29,329
roll, and I was out of there. Yeah. That they're they're see, that's my

805
00:49:29,329 --> 00:49:32,769
thing. When I hear pre roll, I'm like, this person isn't about serving the

806
00:49:32,769 --> 00:49:36,615
audience. That's just me. But I'm like, this person is all about I gotta make,

807
00:49:36,615 --> 00:49:40,135
you know, now on the other hand, I'm like, wow, apparently this podcaster needs to

808
00:49:40,135 --> 00:49:43,820
eat. And so I get that. But I mean, like like, I

809
00:49:43,820 --> 00:49:47,660
I wish Cast O Matic is the app I use because it's podcasting

810
00:49:47,660 --> 00:49:51,295
2.0 enabled. But it only lets you start

811
00:49:51,355 --> 00:49:54,815
up to 5 minutes. So when I listen to Conan O'Brien, the only

812
00:49:55,035 --> 00:49:58,580
far I can have it automatically start is at the 5 minute mark, which is

813
00:49:58,580 --> 00:50:02,339
a bummer because he interviewed Ron Howard, and the interview started at

814
00:50:02,339 --> 00:50:06,155
13 minutes. And then the thing that got me, this is

815
00:50:06,155 --> 00:50:09,535
the one talking about ads, is I am

816
00:50:09,995 --> 00:50:13,755
I Big Pharma drives me nuts. I think one thing that's wrong

817
00:50:13,755 --> 00:50:17,400
with America without getting well, I was gonna say without getting political, but that's

818
00:50:17,400 --> 00:50:21,080
too late for that. But the US and New Zealand are the only two countries

819
00:50:21,080 --> 00:50:24,645
that allow drugs to be advertised on TV. And I would like to see

820
00:50:24,645 --> 00:50:28,245
my senator take that off the air. But I'm listening to

821
00:50:28,245 --> 00:50:31,890
Conan O'Brien, and I joked when that first when that show first came out, I'm

822
00:50:31,890 --> 00:50:35,570
like, he he should rename it. Conan O'Brien needs some cash because

823
00:50:35,570 --> 00:50:38,974
there's a ton of ads in his stuff. And I'm in the shower

824
00:50:39,515 --> 00:50:43,035
and Conan ads are Conan. At least he tries to make them funny and

825
00:50:43,035 --> 00:50:46,474
unique. And they're usually a lot of inside jokes with his assistant that I don't

826
00:50:46,474 --> 00:50:50,060
get. And I'm just like, and if I'm somewhere, if that phones in my hand,

827
00:50:50,060 --> 00:50:53,820
I'm hitting skip. But a big pharma ad came in and it

828
00:50:53,820 --> 00:50:57,644
really I was like, you know, I will sit through horrible Conan ads where he

829
00:50:57,644 --> 00:51:00,924
makes fun of his assistant. But when you when I when the end of the

830
00:51:00,924 --> 00:51:04,625
interview says, ask your doctor if Gaba Baba

831
00:51:04,684 --> 00:51:08,450
is right for you, I'm like, screw you, Conan. Like, don't make

832
00:51:08,450 --> 00:51:12,050
me listen to those kind of ads. I was like, ugh. So I'm really looking

833
00:51:12,050 --> 00:51:15,890
forward to this report coming out from myself. Folks vote with their

834
00:51:15,890 --> 00:51:19,635
ears. They vote with their downloads. And if you

835
00:51:19,635 --> 00:51:22,915
get feedback, if you start, Jay, if you, as you're doing this, if you get

836
00:51:22,915 --> 00:51:26,640
feedback that it's not, you know, I'd put a comment and said, you know, I

837
00:51:26,640 --> 00:51:30,340
think Jive had said, you know, it doesn't like get to the content.

838
00:51:30,560 --> 00:51:34,265
What if the ad is the content? If Jay interviewed Taylor

839
00:51:34,265 --> 00:51:37,785
Swift we'll bring Taylor back in. If he interviewed Taylor, and the first

840
00:51:37,785 --> 00:51:41,560
15 seconds or 30 seconds were like, Hey, here's a

841
00:51:41,560 --> 00:51:45,080
real relevant thing you should know. If you're a Taylor Swift fan, which is why

842
00:51:45,080 --> 00:51:48,620
you're probably here, you could go see her there.

843
00:51:48,715 --> 00:51:52,155
Right? Boom. You're into the show. Actually, that's super

844
00:51:52,155 --> 00:51:55,675
helpful. Right? Yeah. Dan says pre rolls are great for timing

845
00:51:55,675 --> 00:51:59,339
announcements. Like I I made one on the podcast

846
00:51:59,339 --> 00:52:02,320
radio show saying, hey, I'm going to rebrand this thing.

847
00:52:02,780 --> 00:52:06,515
So if you wanted it to $5 you know, thing, go sign up

848
00:52:06,515 --> 00:52:10,355
now. So that's Yeah. I guess the point

849
00:52:10,355 --> 00:52:13,715
you made if it's relevant. But when I, you know, I hit play and I

850
00:52:13,715 --> 00:52:17,412
hear no Ozempic ad, I'm like, Really? You know, I'm so

851
00:52:17,412 --> 00:52:21,238
happy I have diabetes. If you can do that, do it.

852
00:52:21,238 --> 00:52:25,005
Like if you're in the space where you can run 3

853
00:52:25,005 --> 00:52:28,365
pre rolls and make a crap ton of money doing

854
00:52:28,365 --> 00:52:31,480
it, do it. You just have to earn that.

855
00:52:32,119 --> 00:52:35,580
You have to earn that right to do those kinds of things.

856
00:52:36,200 --> 00:52:39,800
You have to earn listen, Dave Grofelow at Scar Authority and good

857
00:52:39,800 --> 00:52:43,475
friend, he, he runs 7 ads every

858
00:52:43,935 --> 00:52:47,555
30 minutes on the show, and everyone would say,

859
00:52:47,855 --> 00:52:51,580
That's a disaster. Those ads sometimes get more,

860
00:52:51,580 --> 00:52:55,420
more talked about than the show. Right? And they've

861
00:52:55,420 --> 00:52:59,040
made fun, they've made funny songs and done funny ads. And sometimes,

862
00:52:59,365 --> 00:53:03,045
listen, some of those ads people remember because they're funny. And he's had

863
00:53:03,205 --> 00:53:06,645
his advertisers pull a few of those like, Yeah, this is not gonna work. I'm

864
00:53:06,645 --> 00:53:09,950
not gonna do this. And some of them love it, and some don't even know

865
00:53:09,950 --> 00:53:13,630
they're advertising on the show. So it's one of those things,

866
00:53:13,630 --> 00:53:17,355
like, he does it because he can. He also set the podcast up with

867
00:53:17,355 --> 00:53:20,875
the expectation that there was going to be ads. Why he's a

868
00:53:20,875 --> 00:53:24,635
business guy. Why would I do a podcast and not make

869
00:53:24,635 --> 00:53:28,049
money off the thing? Now, he sells a very targeted product.

870
00:53:28,829 --> 00:53:32,049
And so, you know, there, there's some, I,

871
00:53:32,815 --> 00:53:36,655
I kind of have to envy his approach, because he started sometimes I think we

872
00:53:36,655 --> 00:53:40,460
undershoot our own ability, like, Oh, I'm so scared

873
00:53:40,460 --> 00:53:43,920
I'm not gonna get any listeners. I'm not gonna put anything in there that will

874
00:53:44,299 --> 00:53:47,660
make anybody walk away, and I'm not gonna do any ads. Well, when you do,

875
00:53:47,660 --> 00:53:51,295
if you do want to go do ads after you get popular, it's a lot

876
00:53:51,295 --> 00:53:54,355
harder to add them later than it is earlier.

877
00:53:55,135 --> 00:53:58,415
So have a little confidence too in yourself. Be like, No, I'm gonna do this.

878
00:53:58,415 --> 00:54:01,920
We're gonna have some spots for, to, if that's what you're gonna do, we're gonna

879
00:54:02,040 --> 00:54:05,180
products for ads or sponsors or affiliates.

880
00:54:05,880 --> 00:54:09,555
Build those things in and have the expectation that's gonna get done. He, listen,

881
00:54:09,555 --> 00:54:13,255
he breaks all the rules. Dave does, Dave Grofelow. He breaks

882
00:54:13,315 --> 00:54:15,795
all the rules. I've been on the show a couple times he breaks all the

883
00:54:15,795 --> 00:54:19,540
rules, Gets away with it because his stuff is good and his audience

884
00:54:19,680 --> 00:54:22,900
loves it. And there's no place, if you're advertising

885
00:54:23,040 --> 00:54:26,845
cigars, I don't think you can advertise those in magazines. Like it's

886
00:54:27,005 --> 00:54:30,845
Not anymore. Not Maybe not even in podcasts. We've called them

887
00:54:30,845 --> 00:54:34,680
candles at times on my own show so I don't get knocked

888
00:54:34,680 --> 00:54:38,300
off YouTube, you know, when we're burning candles as well.

889
00:54:38,600 --> 00:54:42,375
Yeah, yeah, yeah, yeah, yeah. Yeah. Danny has a suggestion. He says

890
00:54:42,375 --> 00:54:46,215
you could do some a b testing and x amount of episodes with

891
00:54:46,215 --> 00:54:50,020
pre rolls with dates as an example, and then some episodes advising

892
00:54:50,020 --> 00:54:53,620
at the beginning dates at the end. So which is what Jive had

893
00:54:53,620 --> 00:54:57,395
suggested. He said also get this is Jive says also get good at reading

894
00:54:57,395 --> 00:55:01,155
ads. I listen to a Maren or Haberman read

895
00:55:01,155 --> 00:55:04,775
their ads because they're good at reading them. Yeah. Mark Maren is great

896
00:55:04,915 --> 00:55:08,510
because he'll just be talking and then all of a

897
00:55:08,510 --> 00:55:11,950
sudden he'll be like, and that's when I went over and the cat was puking

898
00:55:11,950 --> 00:55:15,545
all over the rug. 15% of you know that they're like, what? And then

899
00:55:15,545 --> 00:55:18,505
also and by the time you realize he's reading an ad, you're like, oh, it's

900
00:55:18,505 --> 00:55:22,240
too late to fast forward now. He's almost done. So but speaking

901
00:55:22,240 --> 00:55:26,000
of ads and pimping things, we should take time to thank our awesome

902
00:55:26,000 --> 00:55:29,680
supporters. Yeah. And awesome people. And we also want to thank,

903
00:55:29,680 --> 00:55:33,525
you know, this thing called the School of Podcasting for this is what

904
00:55:33,525 --> 00:55:37,045
the show is about. This is where I'm from. You get our step by step

905
00:55:37,045 --> 00:55:40,610
courses. You get unlimited coaching, which is still

906
00:55:40,910 --> 00:55:44,290
as much as I thought that was gonna be a fun kind of feature.

907
00:55:44,670 --> 00:55:47,805
I spend more time explaining it. Because people go, what do you mean by like

908
00:55:47,805 --> 00:55:51,425
unlimited? If you want to hire me on Monday and there's a slot available,

909
00:55:51,565 --> 00:55:53,805
you can do that and they're like, okay, but what if I wanted to do

910
00:55:53,805 --> 00:55:57,570
Monday Wednesday go if it's available? Yes. And then I really

911
00:55:57,570 --> 00:56:01,410
awesome community. We have all sorts of people from retired pastors

912
00:56:01,410 --> 00:56:05,224
to accountants to university professors to comedy writers. It's

913
00:56:05,224 --> 00:56:09,065
a great bunch. Go over to a school of podcasting.com. Use the coupon

914
00:56:09,065 --> 00:56:12,460
code coach. We are running on PodPage. If you wanna check out

915
00:56:12,460 --> 00:56:15,200
PodPage, well, then just go over to try podpage.com.

916
00:56:16,540 --> 00:56:20,135
Some exciting things coming to PodPage, by the way, that you'll see coming up. And

917
00:56:20,135 --> 00:56:23,095
right now we're using Ecamm. And as long as you don't hit the wrong button

918
00:56:23,095 --> 00:56:26,750
when you go to a segment, it's awesome, which is what I just did. But

919
00:56:26,830 --> 00:56:29,250
But if you wanna check it out, ask the podcast coach.com/ecamm.

920
00:56:30,750 --> 00:56:33,790
And if you want more Jim Collison and, you know, who doesn't want more Jim

921
00:56:33,790 --> 00:56:37,484
Collison, then just go over to either the average guy dot

922
00:56:37,484 --> 00:56:41,165
tv or home gadget geeks dot com. They'll get you more Jim

923
00:56:41,165 --> 00:56:44,420
and it's time for our fun filled wheel

924
00:56:45,200 --> 00:56:48,880
o names. And so who will it be? Will it be

925
00:56:48,880 --> 00:56:52,465
Ralph from Ask Ralph podcast? Will it be Shane from

926
00:56:52,465 --> 00:56:56,225
Radio GDR or Felix from the Latin Podcast Awards?

927
00:56:56,225 --> 00:56:59,125
Well, we're gonna spin it and find out.

928
00:56:59,980 --> 00:57:03,360
And it's going to land on oh, it's

929
00:57:03,500 --> 00:57:06,940
Kim and the ladies over at keep the flame alive

930
00:57:06,940 --> 00:57:10,404
pod dotcom, especially now with the

931
00:57:10,404 --> 00:57:14,164
France Olympics coming up, they're gonna be getting a ton more downloads.

932
00:57:14,164 --> 00:57:17,640
So if you want to keep up on the Olympics, check out Keep the

933
00:57:17,640 --> 00:57:21,480
Flame Alive and thanks for being an awesome

934
00:57:21,480 --> 00:57:25,244
supporter. We deeply appreciate that. And if this

935
00:57:25,244 --> 00:57:28,944
show has saved you some time, maybe saved you some money or a headache,

936
00:57:29,244 --> 00:57:32,625
kept you educated, or if we just had fun entertaining

937
00:57:32,765 --> 00:57:36,010
you, well, then you can go over to ask the podcast coach.com/awesome

938
00:57:37,270 --> 00:57:40,810
and become an awesome supporter. We deeply appreciate that

939
00:57:41,195 --> 00:57:44,795
because, you know, I need to eat occasionally. It's just

940
00:57:44,795 --> 00:57:48,475
nice. It's validation that they people appreciate your work. I mean,

941
00:57:48,475 --> 00:57:52,220
that's in that case, you're bringing value to them. They're giving it back

942
00:57:52,220 --> 00:57:55,460
to you. So we appreciate that. And I I really do appreciate them. I that

943
00:57:55,580 --> 00:57:59,295
the 100% of that goes to Dave. So I, but I appreciate you guys

944
00:57:59,295 --> 00:58:03,055
supporting us in that way. Yeah. And this next question came

945
00:58:03,055 --> 00:58:06,674
from Randy Black. Do I call him I've always called him Randall

946
00:58:07,135 --> 00:58:10,820
Black. Does that I think he goes by Randy in the chat. So

947
00:58:10,960 --> 00:58:14,800
either one r black will just Yeah. R black. And that's

948
00:58:14,800 --> 00:58:18,464
it. Wica, this was from a Facebook group

949
00:58:18,464 --> 00:58:21,845
called Christian Podcasters. And the guy's name was Jodas

950
00:58:22,065 --> 00:58:25,825
Justin. Wow, I cannot read today. Justin Adi Brown. He

951
00:58:25,825 --> 00:58:29,480
said, I heard on a and he said, I guess, he he meant a podcast

952
00:58:29,480 --> 00:58:33,160
about podcasting. And the one he's talking about here is, I believe,

953
00:58:33,160 --> 00:58:36,875
Grow the Show with Kevin Schmidlin because it's just fun to say Schmidlin. I

954
00:58:36,875 --> 00:58:40,315
heard on your on a podcast podcast that your analytics on your

955
00:58:40,315 --> 00:58:44,110
RSS feed are not accurate. You get lots of listeners that will

956
00:58:44,110 --> 00:58:47,870
binge your content sporadically. And when I think about my podcast

957
00:58:47,870 --> 00:58:51,490
habits, this is true for me. Not listen in a few weeks

958
00:58:51,795 --> 00:58:55,475
and then come back. The RSS number you get are the ones that tune

959
00:58:55,475 --> 00:58:58,775
in every week. So if you have 400 subscribers,

960
00:58:59,460 --> 00:59:03,300
you need to multiply that by 10 to 12%. That

961
00:59:03,300 --> 00:59:06,740
should make you feel a whole lot better. I believe this to be

962
00:59:06,740 --> 00:59:10,095
accurate. If you have an RSS feed and a YouTube channel,

963
00:59:10,474 --> 00:59:14,075
for those that do, I guarantee you have more

964
00:59:14,075 --> 00:59:17,599
subs on YouTube than on your RSS. That's because

965
00:59:17,599 --> 00:59:21,280
YouTube counts the people that hit the subscribe button, not the

966
00:59:21,280 --> 00:59:25,060
ones who tune in each week. Your reach is much larger than you think.

967
00:59:25,495 --> 00:59:29,335
Keep going head high. So there is something I want to point

968
00:59:29,335 --> 00:59:33,115
out here. Number 1, your RSS feed is absolutely accurate.

969
00:59:33,335 --> 00:59:37,020
What it is there are because if

970
00:59:37,020 --> 00:59:40,620
he made it sound like if somebody listened on a website, it

971
00:59:40,620 --> 00:59:44,464
doesn't count. And I'm like, no, absolutely, it does. A

972
00:59:44,464 --> 00:59:48,305
lot of people call these streams or listens and they go, well, it

973
00:59:48,305 --> 00:59:51,984
only counts downloads. It doesn't count streams. And the whole thing

974
00:59:51,984 --> 00:59:54,660
is there are no streams in podcasting.

975
00:59:55,440 --> 00:59:59,039
Now, super nerdy people go, well, did it didn't like no.

976
00:59:59,039 --> 01:00:02,875
It's a progressive download. And that means if somebody hits play

977
01:00:02,875 --> 01:00:06,635
on a website on a player, it will start to download it

978
01:00:06,635 --> 01:00:10,270
in chunks. And as it does and if you listen to a minute of that,

979
01:00:10,430 --> 01:00:14,190
it will be counted as a download, and it will show that your user

980
01:00:14,190 --> 01:00:17,650
agent was Chrome or Firefox or Safari.

981
01:00:18,190 --> 01:00:21,625
So that's absolutely true. And so

982
01:00:21,625 --> 01:00:25,305
I as I read this now, I'm getting a different vibe than I did when

983
01:00:25,305 --> 01:00:28,880
I replied. I thought he was saying YouTube was better. And I'm

984
01:00:28,880 --> 01:00:32,340
like, well, here's the thing for me. I had

985
01:00:32,640 --> 01:00:36,160
asked the podcast coach, right? If I look at the audio stats, because you can

986
01:00:36,160 --> 01:00:39,725
go in and see how many people are following you on

987
01:00:39,725 --> 01:00:42,705
Apple. You can see how many people are following you on Spotify

988
01:00:43,165 --> 01:00:46,760
because they own that content. But I can see

989
01:00:46,819 --> 01:00:50,660
that we keep about 80% of the people, like people listen to about

990
01:00:50,660 --> 01:00:54,244
80% of our show. On YouTube, it's

991
01:00:54,305 --> 01:00:57,525
embarrassingly short. Now the live people stay.

992
01:00:57,984 --> 01:01:01,585
But I've taken if I take the school of podcasting, that would be better because

993
01:01:01,585 --> 01:01:04,770
this one's live. We're gonna have better stats cause we have, you know, whatever 40

994
01:01:04,770 --> 01:01:08,610
people here. But if I take that same static image video of

995
01:01:08,610 --> 01:01:12,345
the school of podcasting, where I'll get between 80 90%

996
01:01:12,484 --> 01:01:15,845
retention on Apple, I'll get maybe

997
01:01:15,845 --> 01:01:19,470
1% on YouTube. So I'm always

998
01:01:19,470 --> 01:01:22,910
like, yeah, you might have more subscribers on

999
01:01:22,910 --> 01:01:26,725
YouTube. But for me, I'm more about my number one

1000
01:01:26,805 --> 01:01:30,245
stat is retention rate. How far are they listening? How far am I keeping

1001
01:01:30,245 --> 01:01:33,845
them? You know, their attention and things like that. So that was just

1002
01:01:33,845 --> 01:01:37,309
one, you know, the other one is, and this is what Kevin was saying to

1003
01:01:37,309 --> 01:01:39,970
kind of paraphrase this thing. And this is where

1004
01:01:40,829 --> 01:01:44,655
sometimes we plateau on a podcast. Right?

1005
01:01:44,655 --> 01:01:47,935
So we get up to whatever number it is, and we're like, man, this thing

1006
01:01:47,935 --> 01:01:51,610
just isn't growing. Meanwhile, our newsletter is going up.

1007
01:01:51,850 --> 01:01:55,530
Our Instagram is going up. Our Twitter is going up. Our threads

1008
01:01:55,530 --> 01:01:58,650
is going up. Our rumble is going up and our YouTube is going up and

1009
01:01:58,650 --> 01:02:02,155
we're like, I can't get this thing to grow. And so Kevin's point

1010
01:02:02,155 --> 01:02:04,975
was don't just look at downloads.

1011
01:02:05,835 --> 01:02:09,595
There's a whole part. There are all sorts of different ways you are connecting with

1012
01:02:09,595 --> 01:02:13,330
your audience. And he said he made a spreadsheet where people

1013
01:02:13,330 --> 01:02:16,770
can go in and say, okay, on this date, I had x amount of

1014
01:02:16,770 --> 01:02:20,345
downloads. I had x amount of followers. I had x amount of newsletter

1015
01:02:20,345 --> 01:02:23,724
subscription. And all of a sudden, with that bigger picture,

1016
01:02:24,345 --> 01:02:28,069
they were successful. More successful than they thought because they

1017
01:02:28,069 --> 01:02:31,770
were only looking at one aspect. So that's

1018
01:02:31,990 --> 01:02:35,695
was the point of that particular thing. But, you

1019
01:02:35,695 --> 01:02:39,535
know, we can you can on one hand, I love the fact that YouTube gives

1020
01:02:39,535 --> 01:02:42,950
us an insane. The stats over there on on

1021
01:02:42,950 --> 01:02:46,790
YouTube are are just crazy. And they can tell you how many

1022
01:02:46,790 --> 01:02:50,445
people are subscribed, where they came from and how they found your

1023
01:02:50,445 --> 01:02:53,885
show. I would love to know how people found my show. But Well, they control

1024
01:02:53,885 --> 01:02:57,380
the platform, right? That's the key. They control the platform. To get those

1025
01:02:57,380 --> 01:03:01,220
numbers, you have to get everybody in the same place. That's the problem

1026
01:03:01,220 --> 01:03:04,905
with RSS. It's also the benefit of RSS. It's not all on the

1027
01:03:04,905 --> 01:03:08,665
same platform. So, you know, YouTube works

1028
01:03:08,665 --> 01:03:12,345
because they control everything. YouTube is difficult because they

1029
01:03:12,345 --> 01:03:16,170
control everything. So Yeah, Danny says, I always look at

1030
01:03:16,170 --> 01:03:19,850
my YouTube RSS integration version of my show as an

1031
01:03:19,850 --> 01:03:22,650
and set it and forget it. Yep. I rare I can't remember last time I

1032
01:03:22,650 --> 01:03:26,325
looked at Ask the podcast coach stats. Why would you the infrequent

1033
01:03:26,785 --> 01:03:30,625
proper videos, I do get a lot more views and retention. Yeah. And

1034
01:03:30,625 --> 01:03:34,230
then Randy says I love Kevin Schmidlin, but I think this guy was confused.

1035
01:03:34,230 --> 01:03:37,030
Yeah. And that's kind of why I jumped in there. And I have to go

1036
01:03:37,030 --> 01:03:40,550
look at my response because my response was like, no, YouTube is not more

1037
01:03:40,550 --> 01:03:44,385
popular than podcasting in most cases, depending on what you're sending to. Now

1038
01:03:44,385 --> 01:03:48,145
if you're doing actual videos on YouTube, that's a whole different thing. But,

1039
01:03:48,305 --> 01:03:51,970
yeah, Jive says sounds like he was using dubious information to make

1040
01:03:51,970 --> 01:03:55,350
someone feel better about numbers. My latest speaking of YouTube,

1041
01:03:55,890 --> 01:03:59,650
my my latest YouTube, I finally jumped back and started putting some actual

1042
01:03:59,650 --> 01:04:03,485
content on YouTube. And I saw somebody I always say, if you

1043
01:04:03,485 --> 01:04:06,785
have a question about Captivate, about Podbean,

1044
01:04:07,005 --> 01:04:10,799
Buzzsprout, Blueberry, Lipson, whoever, Go to

1045
01:04:10,799 --> 01:04:14,480
your media host because somebody said, hey, I'm on

1046
01:04:14,480 --> 01:04:18,319
Lipson. I have 165 episodes and it's only

1047
01:04:18,319 --> 01:04:21,545
showing a 100 of them. And so some guy in

1048
01:04:21,765 --> 01:04:25,525
Facebook said, Yeah, Apple only shows a 100 episodes. Well,

1049
01:04:25,525 --> 01:04:29,205
I'm sorry, kids, but that's absolutely not even close to

1050
01:04:29,205 --> 01:04:32,630
being right. And I went in and politely and

1051
01:04:32,630 --> 01:04:36,310
lovingly said, yeah, that's not accurate. Go into to Lipson and

1052
01:04:36,310 --> 01:04:39,875
set your number of feeds because for whatever reason our default is 100

1053
01:04:40,095 --> 01:04:43,615
and I wish it wasn't, but you can set that to show them all. So

1054
01:04:43,615 --> 01:04:47,119
if you have, you know, whatever, 400 episodes, it'll show them

1055
01:04:47,119 --> 01:04:50,799
all. And, yeah, so just quit

1056
01:04:50,799 --> 01:04:54,535
asking Facebook for tech support because you will get people in there that will

1057
01:04:54,535 --> 01:04:58,375
answer and it's not correct. And then you go

1058
01:04:58,375 --> 01:05:01,640
in and you know, his answer was go talk to Apple and I'm like, no,

1059
01:05:01,720 --> 01:05:05,319
Apple's busy enough. They don't need you asking questions. Always start

1060
01:05:05,319 --> 01:05:09,160
with support at whatever you're using for your media

1061
01:05:09,160 --> 01:05:12,745
host, and some are better than others. And, you know

1062
01:05:12,905 --> 01:05:16,745
yeah. Yes. Danny says, yeah. I recall that answer. Yeah. I was just

1063
01:05:16,745 --> 01:05:20,285
like, yeah. That's not right. So keep that in mind.

1064
01:05:21,490 --> 01:05:24,970
The there was something else I was gonna bring up today. Oh, I can't find

1065
01:05:25,090 --> 01:05:28,690
oh, format. I see this one a lot about people asking

1066
01:05:28,690 --> 01:05:32,015
about, hey, the I put my show notes

1067
01:05:32,555 --> 01:05:36,315
into again, whatever media host you have. Doctor's question

1068
01:05:36,315 --> 01:05:39,010
from over there. Oh, yeah. Is that what's her what you hold on? Oh, I

1069
01:05:39,010 --> 01:05:42,610
think it was Doctor's question about show notes. Yes. Very beginning of the

1070
01:05:42,610 --> 01:05:46,070
show. Yeah. This is actually a different question, but I like this one.

1071
01:05:46,405 --> 01:05:49,925
Is there a but it ties in because we're kind of talking YouTube. Is there

1072
01:05:49,925 --> 01:05:53,385
a difference for show notes for audio versus show notes on YouTube?

1073
01:05:53,750 --> 01:05:56,890
What say you, Jim Collison? Do you have any ideas on this one?

1074
01:05:57,830 --> 01:06:01,434
I think it can be. YouTube, the YouTube description and

1075
01:06:01,434 --> 01:06:05,194
titling have all its own, you know, infrastructure that's

1076
01:06:05,194 --> 01:06:08,875
not the right word the way they're, the way YouTube uses

1077
01:06:08,875 --> 01:06:12,130
them, and they're changing them all the time. I couldn't even tell you today. I,

1078
01:06:12,130 --> 01:06:15,650
you know, What's the right thing to look for? I mean, tags were important for

1079
01:06:15,650 --> 01:06:19,349
a while. Would you do them differently? This is maybe one of those areas

1080
01:06:20,155 --> 01:06:23,915
all the current YouTube gurus are saying different things. Right? Who do you listen to

1081
01:06:23,915 --> 01:06:27,615
on that one? But yeah, they might be, you might structure

1082
01:06:27,675 --> 01:06:28,200
your YouTube

1083
01:06:34,680 --> 01:06:38,415
don't think because I create this kind of podcast like you and

1084
01:06:38,415 --> 01:06:42,095
I do on YouTube, it I get abysmal numbers

1085
01:06:42,095 --> 01:06:45,910
for them. Just abysmal. Now, I don't do all the right things

1086
01:06:45,910 --> 01:06:49,589
for YouTube. I don't, I don't care. Like I literally don't

1087
01:06:49,589 --> 01:06:53,349
care. It's just a service for people. Some like to, some people like to consume

1088
01:06:53,349 --> 01:06:56,974
it that way. I don't have the time or the patience to do, to optimize

1089
01:06:56,974 --> 01:07:00,815
it, so I don't. But yeah, it could. You could go a different route for

1090
01:07:00,815 --> 01:07:04,310
YouTube than I'm not a YouTube expert on that. I think this is one of

1091
01:07:04,310 --> 01:07:07,610
those areas where and YouTube's constantly changing things to

1092
01:07:07,910 --> 01:07:11,494
break the, you know, break the backs of the cheaters, so to

1093
01:07:11,494 --> 01:07:15,255
speak, or whatever they're trying to listen, they're trying

1094
01:07:15,255 --> 01:07:18,694
to optimize their platform, not for

1095
01:07:18,694 --> 01:07:22,410
you, for sales. They want to deliver

1096
01:07:22,410 --> 01:07:26,090
ads. So if you have any, if you think YouTube

1097
01:07:26,090 --> 01:07:29,795
is, is it all for you, they are not. They

1098
01:07:29,795 --> 01:07:33,635
are for them and their purposes and their ads. So everybody's

1099
01:07:33,635 --> 01:07:37,280
trying to figure out how do we, how do we take advantage of that slip

1100
01:07:37,360 --> 01:07:41,200
stream to make sure we're within the rules or in the guidelines or whatever.

1101
01:07:41,200 --> 01:07:44,960
They're constantly changing things to make that work. But yeah, I would say in

1102
01:07:44,960 --> 01:07:48,704
some cases, if you have the time to figure it out, do. I just

1103
01:07:48,704 --> 01:07:52,144
don't want to like, I hate that art. I hate YouTube art. I hate

1104
01:07:52,144 --> 01:07:55,930
it. Hate it. But right? Yeah, exactly. Yeah. You got

1105
01:07:55,930 --> 01:07:59,530
to make a funny face or I see all these, I

1106
01:07:59,530 --> 01:08:03,305
watch all these DIYers. And for, for a while, the yoga pants

1107
01:08:03,305 --> 01:08:06,984
were the trend. You know, you're building a house or cutting wood, and you're

1108
01:08:06,984 --> 01:08:10,105
wearing yoga pants. You bring your wife in, and she's wearing yoga pants. I was

1109
01:08:10,105 --> 01:08:13,369
like, Guys, stop it. That's do you realize what you're doing?

1110
01:08:13,829 --> 01:08:17,429
Stop it. Stop using sex to

1111
01:08:17,429 --> 01:08:21,075
sell things on YouTube. Right? But you can't.

1112
01:08:21,075 --> 01:08:24,915
That's, it does. It works for whatever reason. It drives me crazy.

1113
01:08:24,915 --> 01:08:28,115
But and people choose, listen, that's, you can do it if you want to. You

1114
01:08:28,115 --> 01:08:31,859
can do it that way. But if you want to figure out,

1115
01:08:31,859 --> 01:08:35,700
you know, how to trick it may be worth engaging or watching

1116
01:08:35,700 --> 01:08:38,680
some videos to engage an expert on that. I don't care about YouTube.

1117
01:08:39,335 --> 01:08:42,694
Incredible platform. We get some great use out of it. I just, I have turned

1118
01:08:42,694 --> 01:08:46,420
off monetization off, even though they still can monetize it.

1119
01:08:46,500 --> 01:08:49,859
And at work, we don't fight that. I'm, it's, the stuff I do is never

1120
01:08:50,020 --> 01:08:53,319
I shouldn't say that. Because if I say it yeah, not with that attitude, Jim.

1121
01:08:53,515 --> 01:08:56,795
I always say I'm never gonna be popular on YouTube. I'm okay with that. It's

1122
01:08:56,795 --> 01:08:59,755
not the, it's not the platform I want to be popular on. So I don't

1123
01:08:59,755 --> 01:09:03,530
know, Dave. What say you? I'm trying to well, Danny has

1124
01:09:03,530 --> 01:09:06,970
a great point. He says, I I feel YouTube titles need to be more

1125
01:09:06,970 --> 01:09:10,555
hyperbolic, compared to audio versions and

1126
01:09:10,555 --> 01:09:14,395
titles for apps. I know when I can remember, it

1127
01:09:14,395 --> 01:09:18,140
sounds weird because, again, I'm kind of asking for the sale before they've even

1128
01:09:18,140 --> 01:09:21,660
gotten anything. I now put the link to the

1129
01:09:21,660 --> 01:09:25,284
website at the top because they are gonna see that because

1130
01:09:25,284 --> 01:09:29,125
they always have that little cut off part at the top. And

1131
01:09:29,125 --> 01:09:32,890
then I usually I don't spend like

1132
01:09:32,890 --> 01:09:36,729
for me, YouTube, people are looking for the links. Whatever we talked about are the

1133
01:09:36,729 --> 01:09:40,455
links, and then I do chapters. So I have the timestamps, but I'm

1134
01:09:40,455 --> 01:09:43,815
not writing a blog post as my episode notes on

1135
01:09:43,815 --> 01:09:47,335
YouTube. Yeah. Nor should you? Yeah. So a lot of times I will

1136
01:09:47,335 --> 01:09:51,050
take I'll take the same notes I had for the apps, which

1137
01:09:51,050 --> 01:09:54,250
is basically a little paragraph about what it is. And then here are the links.

1138
01:09:54,250 --> 01:09:57,724
I'll take that, throw it into YouTube, and then I'll put whatever my link to

1139
01:09:57,724 --> 01:10:01,324
the actual website is at the very top. And then on that, my

1140
01:10:01,324 --> 01:10:04,605
stuff on my website, well, that's a whole blog post with the player on it.

1141
01:10:04,605 --> 01:10:08,420
So let's see what else we got here. Well, we started talking about

1142
01:10:08,420 --> 01:10:11,860
yoga pants, and 1, SP is gonna wear his running

1143
01:10:11,860 --> 01:10:15,595
tights for the next podcast. So there you go. You're welcome,

1144
01:10:15,595 --> 01:10:18,975
SP, for that. And then our numbers shot up. We're at like 46.

1145
01:10:19,595 --> 01:10:23,350
I just mentioned the word, and it went to 56. So

1146
01:10:23,350 --> 01:10:27,190
you're like, I don't know, Dave. See, you know, yoga paying itself. That's it.

1147
01:10:27,190 --> 01:10:30,790
I'm gonna have to to go back and look. Ralph's asking a question. Does anyone

1148
01:10:30,790 --> 01:10:34,535
use an app or service to post Shorts to all of

1149
01:10:34,535 --> 01:10:38,215
their platforms? And I went over. I interviewed Katie

1150
01:10:38,215 --> 01:10:41,870
Brinkley from Rocky Mountain Marketing on the School of Podcasting.

1151
01:10:42,330 --> 01:10:45,950
And shame on me because I always say people are looking for the links.

1152
01:10:46,304 --> 01:10:49,905
And she mentioned 1 and I cannot remember the name of it. I have

1153
01:10:49,905 --> 01:10:53,425
it in other notes, but she and I don't know that it

1154
01:10:53,425 --> 01:10:57,010
automatically posted. I know buffer, but I don't know

1155
01:10:57,010 --> 01:11:00,450
if buffer will send to because some of these things like

1156
01:11:00,450 --> 01:11:04,210
Instagram for the longest time wouldn't let you automatically post. They wanted

1157
01:11:04,210 --> 01:11:07,905
you to go to the website to post because when you're there, you're gonna look

1158
01:11:07,905 --> 01:11:11,745
at stuff. And so I don't know any off the top of my

1159
01:11:11,745 --> 01:11:15,025
head. But I used to use buffer back in the day. And then the other

1160
01:11:15,025 --> 01:11:18,300
thing like Twitter or x or whatever we're calling

1161
01:11:18,679 --> 01:11:22,460
it. Again, some of these apps have made it kinda hard to automatically post.

1162
01:11:22,935 --> 01:11:26,614
And so that's the that's the tricky part about that. There you go.

1163
01:11:26,614 --> 01:11:30,455
And Brad over at cancerandcomedy.com, he's at a podcast meetup in

1164
01:11:30,455 --> 01:11:33,580
Indy today. And so we're going worldwide

1165
01:11:33,960 --> 01:11:37,480
Hello, Indy. And Indy. So that's good. So I like it.

1166
01:11:37,480 --> 01:11:40,735
Awesome. Good to be there. Excellent. But let me go back

1167
01:11:41,534 --> 01:11:45,215
to my note, Joy. This is where While you're doing that,

1168
01:11:45,215 --> 01:11:48,990
Dave, let me just say, I don't think, Jeff, you're gonna disagree

1169
01:11:48,990 --> 01:11:52,830
with me on this one. I don't think, Jesse, I don't

1170
01:11:52,830 --> 01:11:55,645
think just and I know he's not doing this, by the way, but I don't

1171
01:11:55,645 --> 01:11:59,185
think just letting AI create Shorts for you

1172
01:11:59,485 --> 01:12:02,625
and you blasting those all over social

1173
01:12:04,330 --> 01:12:08,170
is necessarily going to be the biggest engaging thing in the world.

1174
01:12:08,170 --> 01:12:11,825
I think you need to be, with these shorts, be very

1175
01:12:11,825 --> 01:12:15,105
judicious with them. Right? Be very pull

1176
01:12:15,345 --> 01:12:18,165
please pull the really good ones.

1177
01:12:18,705 --> 01:12:22,320
Like, you know, however you're gonna do that with Reels

1178
01:12:22,380 --> 01:12:26,219
or Instagram shorts or some of those kinds of things, please be

1179
01:12:26,219 --> 01:12:29,815
judicious. Please think about it. Please don't let your

1180
01:12:29,815 --> 01:12:33,574
AI engines just think they just grab stuff. Now, listen, I know many of you

1181
01:12:33,574 --> 01:12:36,295
are gonna go in the chat room. That's what I do, Jim. That's what great.

1182
01:12:36,295 --> 01:12:39,660
Awesome. I know if you feel like you're doing the right thing,

1183
01:12:40,120 --> 01:12:43,880
do that. I think sometimes, in the pressure to just

1184
01:12:43,880 --> 01:12:47,565
do Shorts, folks have let the AI stuff do

1185
01:12:47,565 --> 01:12:51,325
it for them or what, or they're just grabbing something. And they're like, Okay, I

1186
01:12:51,325 --> 01:12:54,125
just need 30 seconds. We'll get that stuff out there. And I watch these, and

1187
01:12:54,125 --> 01:12:57,410
I'm like, There's 30 seconds I'm never gonna get back.

1188
01:12:57,790 --> 01:13:01,550
Like, Or what does that mean about anything? You know, type deal. So

1189
01:13:01,550 --> 01:13:05,215
please, just, for me, think of none of them.

1190
01:13:06,475 --> 01:13:10,235
Just please be judicious about that. To me, Shorts right

1191
01:13:10,235 --> 01:13:13,930
now, and look, it's a branding play. You're keeping

1192
01:13:13,930 --> 01:13:17,370
your brand in front of people. I get that. But for

1193
01:13:17,370 --> 01:13:20,635
me, they literally are all

1194
01:13:21,495 --> 01:13:25,095
almost the same. Like, it's just and I it's like

1195
01:13:25,255 --> 01:13:28,870
and sometimes it's like it's almost like the quote of the day.

1196
01:13:29,330 --> 01:13:33,170
You know, where it's like, spend $100 on a

1197
01:13:33,170 --> 01:13:36,150
microphone. Spend a 100 hours getting to know your audience.

1198
01:13:36,845 --> 01:13:40,525
Yeah. Good. All right. So that's where that's to me. It's like,

1199
01:13:40,525 --> 01:13:44,045
oh, that's that guy's. Now, am I running over to subscribe to that show because

1200
01:13:44,045 --> 01:13:47,800
you saw Dave Jackson say that in a short? No, but you should.

1201
01:13:47,800 --> 01:13:51,560
But no, but that's not the I mean, I know one person. I

1202
01:13:51,560 --> 01:13:55,195
have one guy that I subscribe to his channel because I saw enough of his

1203
01:13:55,195 --> 01:13:59,034
shorts that I was like, who is this guy? And it's here's the thing that's

1204
01:13:59,034 --> 01:14:02,600
interesting about this versus a podcast. Like I I know Danny

1205
01:14:02,660 --> 01:14:06,260
and Mark on that show. I know Scott Johnson on what was that

1206
01:14:06,260 --> 01:14:09,860
like. I can name the hosts on most of the podcasts that I listen to,

1207
01:14:09,860 --> 01:14:13,605
right? We talked about Kevin Schmidlin. I know this guy is the guy

1208
01:14:13,605 --> 01:14:17,145
with a coffee mug. I don't have that same connection.

1209
01:14:17,445 --> 01:14:21,260
Now that's just that that's a survey of 1, Right? But I know

1210
01:14:21,260 --> 01:14:24,720
it's the guy with the coffee mug, and I think he's involved in Virginia

1211
01:14:24,860 --> 01:14:28,605
politics, like he's a local councilman or whatever. But he says all these great

1212
01:14:28,605 --> 01:14:32,364
things and his his like thing is at the end, he

1213
01:14:32,364 --> 01:14:35,965
will I have to empty out all my pens. At the end, he'll grab his

1214
01:14:35,965 --> 01:14:38,670
mug and go and that's what she said.

1215
01:14:40,250 --> 01:14:43,850
So so I know him as the guy with the coffee mug. Yeah. But thing.

1216
01:14:43,850 --> 01:14:47,695
And that's his thing. And they're hilarious. And he's kind of

1217
01:14:47,775 --> 01:14:51,375
without being mean, he's not the most woke tolerant

1218
01:14:51,375 --> 01:14:55,060
person I've ever heard of, But he's he was a Green Beret,

1219
01:14:55,520 --> 01:14:59,040
you know, big army guy. And he explained in this one why he

1220
01:14:59,040 --> 01:15:02,605
quit after 11 years. And he's like, because the

1221
01:15:02,605 --> 01:15:06,445
army doesn't fix things. It's politics and blah blah blah. And again, it

1222
01:15:06,445 --> 01:15:10,179
was like, that's a good point. So, yeah, Chris is saying, you know,

1223
01:15:10,179 --> 01:15:13,780
too much mediocrity in shorts. Yeah. Well, and

1224
01:15:13,780 --> 01:15:17,620
Jeff comes back and says his clips are put out on social or are mostly

1225
01:15:17,620 --> 01:15:21,235
for his guests. Right? They help me get more guests. I love that. And,

1226
01:15:21,695 --> 01:15:25,455
though, and I don't, I mean, my experience with Jeff posted a short

1227
01:15:25,534 --> 01:15:28,240
I was on a show, and he took some of what I said and then

1228
01:15:28,480 --> 01:15:32,320
gave it a good title, made it concise. Jeff, I would even have been

1229
01:15:32,320 --> 01:15:35,780
Okay with a little edit. It was a little long, which is fine with me.

1230
01:15:35,985 --> 01:15:37,905
But, you know, it would have been Okay if you would have edited it if

1231
01:15:37,905 --> 01:15:40,465
I would have seen a little and maybe you did, I don't know. Maybe it

1232
01:15:40,465 --> 01:15:44,258
was even longer than it was. And it was very appropriate. It was

1233
01:15:44,258 --> 01:15:47,883
titled. It was about something. I was saying something. It was good. And so,

1234
01:15:47,883 --> 01:15:51,508
and again, Jeff, I was picking on you a little bit, and I appreciate

1235
01:15:51,508 --> 01:15:55,265
you letting me, letting me do that. He also said he doesn't use AI

1236
01:15:55,405 --> 01:15:59,085
just to do anything automatically. So Jeff, I, listen, I

1237
01:15:59,085 --> 01:16:01,680
appreciate you letting me pick it. I always have to have an example of some

1238
01:16:01,680 --> 01:16:05,200
kind and being on a show was great. But I love his purpose on that.

1239
01:16:05,200 --> 01:16:09,040
He's like, Hey, I'm trying to use these shorts to share them so

1240
01:16:09,040 --> 01:16:12,715
that others, so I can get more guests. And that's great. It's a great methodology

1241
01:16:12,855 --> 01:16:15,655
and a great way to think about he's got a purpose behind those Shorts. I

1242
01:16:15,655 --> 01:16:19,415
think sometimes I see some folks just crank them out. And then you're like, What

1243
01:16:19,415 --> 01:16:23,119
was that for? Why did I just burn 30 seconds of

1244
01:16:23,119 --> 01:16:26,480
my life on that thing? So Jeff, and Jeff, thanks for being on the show,

1245
01:16:26,480 --> 01:16:30,065
or for being on my show and for letting me on your show as well.

1246
01:16:30,225 --> 01:16:34,065
Yeah. And if you follow me on Instagram, you'll see my latest

1247
01:16:34,065 --> 01:16:37,844
one was a short that I was on Ralph show at askralphpodcast.com.

1248
01:16:39,140 --> 01:16:42,900
And then the other shorts that you're seeing there are from the

1249
01:16:42,900 --> 01:16:45,620
one and only he's in the chat room. You know him. You love him. Chris

1250
01:16:45,620 --> 01:16:49,045
Stone from castahead.net has been making those for me. So

1251
01:16:49,364 --> 01:16:53,045
good stuff. So that's, and it's It's a little frightening when I see myself on

1252
01:16:53,045 --> 01:16:56,600
your shorts. It's a little frightening. I'm like, oh, God. I hope I

1253
01:16:56,600 --> 01:17:00,300
didn't say anything. Yeah. That that thing where I said, guess what the

1254
01:17:00,360 --> 01:17:04,065
the microphone is, then explain how bad the audio was. And you're like Blue Yeti

1255
01:17:04,065 --> 01:17:07,605
for the win. It's like Chris is like that. That is a short.

1256
01:17:08,065 --> 01:17:11,830
So I know what that was. Yeah. Shorts are here's the thing. It's to

1257
01:17:11,830 --> 01:17:15,190
me it is. It's a branding thing. It keeps look, if you do a weekly

1258
01:17:15,190 --> 01:17:18,870
show, shorts keep your brand in the minds of

1259
01:17:18,870 --> 01:17:22,475
your listener. One of the things that in the book Platform

1260
01:17:22,475 --> 01:17:25,755
by Michael Hyatt, if you haven't read that, I'm gonna talk a lot about that

1261
01:17:25,755 --> 01:17:29,135
on Monday. And one of the things that makes great content

1262
01:17:29,810 --> 01:17:33,650
is anticipation. And I was like, I thought about

1263
01:17:33,650 --> 01:17:37,110
that. And he's talked about how the experience sometimes can be

1264
01:17:37,915 --> 01:17:41,675
enhanced because of anticipation. And I thought about that. And I was like,

1265
01:17:41,675 --> 01:17:45,055
well, there are times when Christmas Eve

1266
01:17:45,780 --> 01:17:49,620
is just as exciting as Christmas day because you're like, oh,

1267
01:17:49,620 --> 01:17:53,460
my gosh, Santa's coming over here, Santa, you know? And so I was like, that's

1268
01:17:53,460 --> 01:17:57,065
a good point. And so when you use these shorts to remind people

1269
01:17:57,285 --> 01:18:00,885
that, hey, this is coming or this is what you missed. One of the things

1270
01:18:00,885 --> 01:18:04,730
I am awful at and I need to start doing this. It's what I call

1271
01:18:04,730 --> 01:18:07,949
the Harry Duran, the my buddy over at podcastjunkies.com.

1272
01:18:09,610 --> 01:18:13,114
Harry starts off. Welcome to the show. In our last

1273
01:18:13,114 --> 01:18:16,954
episode, we talked with so and so about such and such. You can check

1274
01:18:16,954 --> 01:18:20,635
that out. Podcastjunkies.com. Today, we're talking with

1275
01:18:20,635 --> 01:18:24,310
Jim Collison about robotic lawn

1276
01:18:24,310 --> 01:18:28,070
mowers, yada, yada, yada. And then here's why Jim is cool. He

1277
01:18:28,070 --> 01:18:31,765
talks to Jim and at the end, he's like, that was a fascinating. He does

1278
01:18:31,765 --> 01:18:35,525
the Jerry Springer, which is at the end. If you're doing interviews, do the Jerry

1279
01:18:35,525 --> 01:18:38,770
Springer. We're at the end of the interview. Man, that was a great conversation with

1280
01:18:38,770 --> 01:18:42,130
Jim. You know, the one thing that really stepped out to me was when he

1281
01:18:42,130 --> 01:18:45,825
said this, and then you tell your little personal story, which is a lovely passive

1282
01:18:45,825 --> 01:18:49,505
aggressive way of letting your audience know it's still my show. And

1283
01:18:49,505 --> 01:18:53,125
then Harry will go, next week, I'm talking

1284
01:18:53,570 --> 01:18:57,410
with Jeff Zee. He's great. He's awesome. And blah blah, you know. So

1285
01:18:57,410 --> 01:19:01,085
within that one episode, you heard what you missed. You got some

1286
01:19:01,085 --> 01:19:04,045
great value, and then you heard what's coming up. And I was like, I need

1287
01:19:04,045 --> 01:19:07,725
to steal that idea. It's such a good one of promotion because at the

1288
01:19:07,725 --> 01:19:11,230
end, if you ask people to follow, which is kind of when you should ask

1289
01:19:11,230 --> 01:19:14,850
them, they've heard what they they've heard 3 ideas

1290
01:19:15,310 --> 01:19:18,145
for episodes. And at that point, they go, you know what? This sounds like I

1291
01:19:18,145 --> 01:19:21,825
would like all these episodes, and they might actually be moved to subscribe a

1292
01:19:21,825 --> 01:19:25,425
little more. And every time it's so easy. What's it's easy if you know what

1293
01:19:25,425 --> 01:19:29,190
your next episode is, which in my case, I don't almost always. I'm like

1294
01:19:29,190 --> 01:19:32,870
I'm working on, you know, I've been promoting the one that's coming up Monday for

1295
01:19:32,870 --> 01:19:35,825
a while. I'm like, what is good content and what makes it good and that

1296
01:19:35,825 --> 01:19:39,285
whole 9 yards. And, man, I as much as I said again,

1297
01:19:39,665 --> 01:19:43,205
sometimes I come across as anti AI had

1298
01:19:43,590 --> 01:19:47,350
I had all this content. And I was really stressing out last

1299
01:19:47,350 --> 01:19:50,870
night because I was trying to figure out, okay, I got this. Now, how am

1300
01:19:50,870 --> 01:19:53,844
I going to assemble this so that it flows?

1301
01:19:54,385 --> 01:19:58,224
And I went to I had a I'd made my own reasons

1302
01:19:58,224 --> 01:20:01,940
of why. What stops us from making good content? And

1303
01:20:01,940 --> 01:20:05,620
I asked that same question to chat gpt, and it gave me like 3

1304
01:20:05,620 --> 01:20:09,380
things. And I was like, oh, that is right. Oh, that's okay. Yep. I'm adding

1305
01:20:09,380 --> 01:20:12,685
these to it. So now I'm not going to take what Chat GPT

1306
01:20:12,825 --> 01:20:16,185
said and just copy and read it because people don't

1307
01:20:16,185 --> 01:20:19,800
have they're not very creative anymore. No, I'm

1308
01:20:19,800 --> 01:20:22,440
not gonna do that. But I was like, oh, that's a good point. People aren't

1309
01:20:22,440 --> 01:20:26,120
as creative. They're just trying to do what other people are doing. So

1310
01:20:26,120 --> 01:20:29,785
that's coming up on Monday. Speaking of what's coming up, that's I've

1311
01:20:29,785 --> 01:20:32,925
worked hard. It's weird because I've worked for about a month on this,

1312
01:20:33,545 --> 01:20:37,065
and I'm stressed out because I know it could be really

1313
01:20:37,065 --> 01:20:40,550
good. And I'm just worried that I'm somehow gonna just

1314
01:20:40,770 --> 01:20:43,650
put it together in a way that doesn't like, I want the puzzles to fit

1315
01:20:43,650 --> 01:20:47,010
in nicely and just have it flow. And so that's what I'm,

1316
01:20:47,305 --> 01:20:50,665
working on right now. Jim, what's coming up on Home Gadget Geeks? Well, I took

1317
01:20:50,665 --> 01:20:53,705
the week off because of this conference Oh, yeah, right. Which is really good. This

1318
01:20:53,705 --> 01:20:57,060
is always good. But the last episode was a great one. Rich Hae joins me.

1319
01:20:57,060 --> 01:21:00,820
We talked a little bit about, like, smart telescopes and some of those

1320
01:21:00,820 --> 01:21:03,895
kinds of things. And so it's available right now. If you need something to listen

1321
01:21:03,895 --> 01:21:07,735
to, home gadgetgeeks.com. Nice. Yeah. And if you go to home

1322
01:21:07,735 --> 01:21:11,310
gadgetgeeks.com/follow, you can follow with

1323
01:21:11,310 --> 01:21:15,150
the show and go over and check out old episodes and

1324
01:21:15,150 --> 01:21:18,270
things like that. Did you know that's there, by the way? I did not. Is

1325
01:21:18,270 --> 01:21:21,844
that a new That's an automatic PodPage thing, because you use pod page for

1326
01:21:21,844 --> 01:21:25,605
HomeGadget Geeks. Right? I do use pod page for whatever. Any, like,

1327
01:21:25,605 --> 01:21:29,065
you know, Apple, Spotify, except whoever you've set up

1328
01:21:29,340 --> 01:21:33,179
will be on homegadgetgeeks.com/follow. In the same way that

1329
01:21:33,179 --> 01:21:36,885
you can go to ask the podcast coach.com/follow, schoolofpodcasting.com/follow

1330
01:21:38,705 --> 01:21:42,065
even though that site's not using PodPage. It's a good thing to

1331
01:21:42,065 --> 01:21:45,765
have because then it's easy to remember and you're reinforcing

1332
01:21:46,460 --> 01:21:50,000
your brand since I got about 10 seconds. If you haven't,

1333
01:21:50,620 --> 01:21:54,240
I'm helping podcasters make better podcasts over at podcasthotsseat.com.

1334
01:21:55,975 --> 01:21:59,735
Not only do you have me listen to an episode, the whole thing, and look

1335
01:21:59,735 --> 01:22:03,494
at your website, you get a free month at The School of

1336
01:22:03,494 --> 01:22:06,970
Podcasting. You can check that out at podcast hot seat

1337
01:22:06,970 --> 01:22:10,810
dot com. Thanks to Dan from based on a true story podcast dot com,

1338
01:22:10,810 --> 01:22:14,505
and Mark over at podcastbranding.co. If you wanna

1339
01:22:14,505 --> 01:22:17,645
look good, there's only one place to go, and that is podcastbranding.co.

1340
01:22:19,065 --> 01:22:22,880
We'll see you next week with a surprise co host. Oh,

1341
01:22:22,880 --> 01:22:26,400
there you go. Jim's out on assignment, but we'll see you next week with another

1342
01:22:26,400 --> 01:22:28,340
episode of Ask the Podcast Coach.