Using Podcasting To Boost Your Business

This week Jim is on the road and hanging out with Ed from Sonic Cupcake and Dave from the Cigar Authority at Studio 21 Cafe. We talk about his book David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers and how he uses his podcast to boost his business.

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TIMELINE

[01:09] Sponsor: Podcastbranding.co

[02:29] Jim Joins David Garofalo

[03:20] David Garofalo has a book as well

[04:56] How The Podcast is Boosting Cigar Sales

[06:39] Promotion when your content is blocked

[10:20] Getting Monetization Ideas From Your Audience

[11:01] THREE YEARS (A Popular Answer)

[13:41] WIN WIN WIN Can go Forever

[15:15] The Power of the Niche

[16:51] Anything Didn't work?

[19:43] What Do You Think of the Set?

[24:40] Using Your Podcast To Open Doors

[27:43] How Long Does it Take A Traditional Store to Grow

[30:29] Our Awesome Supporters

[32:33] Advice for New Podcasters

[34:46] How Do You Deal With Censorship?

[39:52] Accepting Constructive Criticism

[42:18] How Has COVID Affected Your Business?

[46:45] Ask the Podcast Coach Downloads

[47:20] The Motivation Behind Ask The Podcast Coach

[48:50] Sponsors and Downloads

[50:11] Same Formula Different Niche-Different Result

[54:06] A Passionate Nich is Needed

[56:25] Road Trip Report

PATRONS ONLY

Become a PATRON

Cats Are Horrible Podcasters

EU Podcaster Gets Investigated

RIAA Takes Down Show

Focusrite 2i2 Question

Old Hissy Mixers

Normalization

Auphonic is great, but…

No Show on the 24th of October

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Mentioned in This Episode

David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers

Audio-Technica BPHS1 Broadcast Stereo Headset with Dynamic Cardioid Boom Mic


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