Using Podcasting To Boost Your Business

This week Jim is on the road and hanging out with Ed from Sonic Cupcake and Dave from the Cigar Authority at Studio 21 Cafe. We talk about his book David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers and how he uses his podcast to boost his business.

VIDEO VERSION 

SPONSOR: PodcastBranding.co

If you need artwork for your podcast, a logo, or a website, Mark Des Cotes at podcastbranding.co will make you look amazing. How? His personalized approach makes sure your brand matches your podcast and everything ties together to make you look professional and create a stunning first impression. Let Mark know you heard about it on Ask the Podcast Coach when you go to www.podcastbranding.co 

TIMELINE

01:09 Sponsor: Podcastbranding.co

02:29 Jim Joins David Garofalo

03:20 David Garofalo has a book as well

04:56 How The Podcast is Boosting Cigar Sales

06:39 Promotion when your content is blocked

10:20 Getting Monetization Ideas From Your Audience

11:01 THREE YEARS (A Popular Answer)

13:41 WIN WIN WIN Can go Forever

15:15 The Power of the Niche

16:51 Anything Didn't work?

19:43 What Do You Think of the Set?

24:40 Using Your Podcast To Open Doors

27:43 How Long Does it Take A Traditional Store to Grow

30:29 Our Awesome Supporters

32:33 Advice for New Podcasters

34:46 How Do You Deal With Censorship?

39:52 Accepting Constructive Criticism

42:18 How Has COVID Affected Your Business?

46:45 Ask the Podcast Coach Downloads

47:20 The Motivation Behind Ask The Podcast Coach

48:50 Sponsors and Downloads

50:11 Same Formula Different Niche-Different Result

54:06 A Passionate Nich is Needed

56:25 Road Trip Report

PATRONS ONLY

Become a PATRON

01:00:21 Cats Are Horrible Podcasters

01:02:49 EU Podcaster Gets Investigated

01:05:26 RIAA Takes Down Show

01:06:36 Focusrite 2i2 Question

01:12:23 Old Hissy Mixers

01:18:52 Normalization

01:23:43 Auphonic is great, but...

01:25:08 No Show on the 24th of October

Ready To Start Your Podcast?

Join the School of Podcasting and avoid:

Spending too much money on equipment you don't need

Sounding unprofessional

Creating a podcast that nobody will listen to.

The School of Podcasting helps you sound great, and connect with your audience.

Learn how to plan, launch, and grow your audience.

Go to www.schoolofpodcasting.com/start and use the coupon code ask

Mentioned in This Episode

David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers

Audio-Technica BPHS1 Broadcast Stereo Headset with Dynamic Cardioid Boom Mic

Want to Support the Show? check out the store for opportunities to support Dave and Jim.